CategoryAuto & Automotive
China International Tire Expo (CITEXPO) 2026
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About this event
China International Tire Expo (CITEXPO) 2026
Event type: Tire industry exhibition, automotive aftermarket, tire manufacturing, retreading, repair, rubber technology, equipment, testing, distribution, and supply chain.
Likely audience profile: Tire manufacturers, distributors, wholesalers, importers/exporters, retreaders, fleet operators, auto service providers, rubber product suppliers, equipment vendors, testing labs, material suppliers, and buyers from the mobility and transport ecosystem.
Core value of this event: This is a highly commercial, industry-specific trade fair with strong buyer intent. It is one of the better events for selling attendee lists to companies serving tire production, tire retail, repair, fleet maintenance, logistics, automotive service, rubber materials, and industrial equipment.
1️⃣ Who attends: Buyers / Attendees
CITEXPO is not a consumer show. It is a business-to-business industry event where attendees are primarily decision-makers, technical buyers, sourcing teams, distributors, and operational leaders connected to the tire and rubber supply chain.
Main attendee groups include:
- Tire manufacturers and tire brand owners
- Tire distributors, importers, wholesalers, and dealers
- Retread and recycling companies
- Automotive aftermarket buyers
- Fleet maintenance managers and transport operators
- Auto service chains, tire service centers, and repair workshops
- Rubber compound suppliers, chemical suppliers, and material providers
- Tire testing, inspection, and quality control specialists
- Machine and equipment vendors for tire making, balancing, alignment, and retreading
- Packaging, logistics, warehousing, and distribution partners
- Government trade representatives and international sourcing teams
Best buyer mindset at this event: Attendees are usually looking for supply partners, new brands, factory inputs, distribution opportunities, OEM/aftermarket sourcing, machinery, and commercial relationships. This makes the event especially useful for lead generation targeting companies rather than only individual people.
2️⃣ Where the show is happening + attendee geographic origin
Show location: China, typically hosted in a major trade fair city with strong international accessibility. For 2026, the show will continue to attract both domestic and overseas business visitors.
Attendee origin:
- Domestic: Strong participation from China’s tire manufacturing, distribution, and automotive service sectors
- Regional Asia-Pacific: Buyers from India, Thailand, Vietnam, Indonesia, Malaysia, Japan, South Korea, Taiwan, and Singapore
- Global: International buyers from Europe, the Middle East, Africa, North America, and Latin America
Geographic meaning for outreach: This event has a strong China base, but it is not limited to China. It attracts cross-border sourcing teams, international procurement professionals, and overseas distributors. That makes the event valuable for both local Chinese business development and export-oriented lead generation.
3️⃣ Audience reach: Local / National / Global
Reach type: National and Global
This is a China-based trade fair with international relevance. The audience is national in scale because it draws buyers from across China’s industrial and transport sectors, but it also has global value because tire supply chains are highly international. Many exhibitors and attendees come specifically for import/export, OEM sourcing, private label, and cross-border distribution.
Practical interpretation:
- Local: Strong local buyer presence from the host city and surrounding industrial clusters
- National: Broad participation from across China
- Global: Significant overseas buyer and supplier participation
4️⃣ Sample buyer company names + websites
Below is a sample target list of company types and known brands that are relevant to this event. These are the kinds of companies worth targeting if your client is selling products or services related to tires, mobility, industrial materials, fleet operations, auto service, or manufacturing.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Bridgestone | bridgestone.com | Global Sourcing Manager / Procurement Manager / Tire Technology Manager | Major tire manufacturer with ongoing needs in raw materials, manufacturing, testing, distribution, and innovation. |
| 2 | Michelin | michelin.com | Purchasing Manager / Supplier Development Manager / OEM Sales Manager | Strong fit for tire technology, materials, logistics, and international sourcing. |
| 3 | Goodyear | goodyear.com | Category Manager / Product Manager / Fleet Solutions Manager | Relevant for passenger, commercial, and fleet tire categories plus aftermarket partnerships. |
| 4 | Continental Tires | continental-tires.com | Procurement Lead / Business Development Manager / Technical Sales Manager | Excellent fit for premium tires, OEM channels, and performance testing interests. |
| 5 | Pirelli | pirelli.com | Commercial Director / Regional Sales Manager / Sourcing Manager | High relevance for premium tire distribution, motorsport, and commercial sourcing. |
| 6 | Hankook Tire | hankooktire.com | Supply Chain Manager / Brand Manager / Export Sales Manager | Strong buyer fit for export, manufacturing, and dealer channel development. |
| 7 | Yokohama Rubber | yokohama.com | Procurement Manager / Product Development Manager / OEM Sales Manager | Good fit for OE, replacement tire markets, and material sourcing. |
| 8 | Sumitomo Rubber Industries | sumitomorubber.co.jp | International Purchasing Manager / Technical Manager | Relevant for tire manufacturing, innovation, and global supply chain needs. |
| 9 | JK Tyre | jktyre.com | Head of Procurement / Export Manager / Fleet Sales Manager | Strong fit for commercial and passenger tire markets, especially Asia-focused trade. |
| 10 | Apollo Tyres | apollotyres.com | Supply Chain Manager / OEM Business Manager / Marketing Manager | Relevant for tire manufacturing, distribution, and international business development. |
| 11 | CEAT | ceat.com | Procurement Manager / Product Line Manager / Dealer Network Manager | Good fit for tire sourcing, dealer expansion, and aftermarket sales. |
| 12 | Linglong Tire | linglongtyre.com | Export Sales Director / Purchasing Manager / Factory Operations Lead | China-based tire brand with direct connection to this exhibition’s ecosystem. |
| 13 | Triangle Tire | triangletyre.com | Global Sales Manager / Sourcing Manager / Business Development Director | Strong fit for commercial tire trade, OEM, and international distribution. |
| 14 | Giti Tire | giti.com | Regional Sales Manager / OE Sales Manager / Product Manager | Relevant for passenger and commercial tire markets across multiple geographies. |
| 15 | Zhongce Rubber Group | zcrubber.com | Export Manager / Procurement Manager / Manufacturing Director | Major tire player with sourcing, production, and export interests. |
| 16 | Aeolus Tyre | aeolus-tyre.com | International Sales Manager / Purchasing Manager | Good fit for commercial tire manufacturing and international trade. |
| 17 | Prometeon Tyre Group | prometeon.com | Fleet Sales Manager / Channel Manager / Procurement Lead | Strong fit for truck, bus, and commercial transportation tire buyers. |
| 18 | BKT Tires | bkt-tires.com | Regional Sales Director / Distributor Manager / Product Specialist | Relevant for off-highway, agricultural, construction, and industrial tire markets. |
| 19 | JK Fenner | jkfenner.com | Business Development Manager / Sourcing Manager | Connected to auto components and rubber products with aftermarket potential. |
| 20 | MRF | mrf-wp.com | Export Sales Manager / Procurement Head / Tire Technology Manager | Major Indian tire company with broad commercial and international relevance. |
5️⃣ Job profiles, industries & event type
Best job profiles to target:
- Procurement Manager
- Global Sourcing Manager
- Supply Chain Manager
- Category Manager
- Product Manager, Tires / Auto Parts
- Export Sales Director
- Regional Sales Manager
- Business Development Director
- OEM Sales Manager
- Fleet Solutions Manager
- Technical Sales Manager
- Manufacturing Director
- Quality Control Manager
- R&D / Product Development Manager
- Dealer Network Manager
- Workshop Equipment Manager
- Commercial Tire Manager
- Retread Operations Manager
Best industry filters to use:
- Automotive
- Automotive parts and accessories
- Transportation/Trucking/Railroad
- Logistics & Supply Chain
- Machinery
- Mechanical or Industrial Engineering
- Manufacturing-related sectors
- Import & Export
- Wholesale
- Retail
- Oil & Energy
- Construction
- Industrial Automation
- Electrical/Electronic Manufacturing
- Semiconductors and testing equipment suppliers, where relevant
Event type fit: Tire manufacturing, automotive aftermarket, industrial sourcing, mobility supply chain, B2B import/export, equipment and technology sourcing, and commercial fleet solutions.
6️⃣ Estimated attendance / expected footfall
Estimated attendance: Medium to large B2B trade show footfall, typically in the several-thousand range, with strong buyer concentration rather than mass public attendance.
Because this is a specialized industry fair, the best metric is not just total people count, but the quality of decision-makers. A good portion of attendees will be commercial buyers, technical evaluators, sourcing managers, and distributor representatives. That makes the event highly useful for targeted attendee-list sales.
Footfall quality:
- High buyer intent
- High commercial relevance
- Strong exhibitor-to-buyer ratio
- Useful for account-based outreach
7️⃣ Key focus areas & buyer engagement
Main focus areas likely to drive buyer interest:
- Tire manufacturing technology
- Raw materials and rubber compounds
- Passenger car, truck, bus, and specialty tires
- Retreading and tire recycling
- Alignment, balancing, repair, and workshop equipment
- Testing, inspection, and certification
- Fleet maintenance and commercial vehicle servicing
- Distribution and export channels
- Private label and OEM sourcing
- Green materials, efficiency, and sustainability in tire production
Buyer engagement angle: The best outreach message is around commercial sourcing and supply chain value. This event is especially strong for companies that want to reach tire manufacturers, distributors, fleet operators, and aftermarket buyers in one place.
What makes this event valuable for list buyers:
- Decision-makers are concentrated in one niche vertical
- Strong B2B buying intent
- Great for supplier discovery and channel expansion
- Suitable for both China and overseas prospecting
- Good for tire, rubber, equipment, logistics, and automotive-related products
8️⃣ Client-product fit note
Please share your client website before finalizing the strongest buyer list. The best attendees depend heavily on what your client sells.
Examples:
- If your client sells tires, retreads, or rubber compounds, target tire manufacturers, distributors, fleet buyers, and workshop networks.
- If your client sells testing equipment or machinery, target manufacturing directors, quality control managers, and production engineers.
- If your client sells fleet software, telematics, or transport services, target fleet operators, logistics companies, and commercial vehicle managers.
- If your client sells auto aftermarket products, target tire centers, workshops, wholesalers, and dealer network managers.
- If your client sells industrial materials or chemicals, target procurement, sourcing, and R&D decision-makers at tire and rubber companies.
Best next step: Send me the client website and I can refine this into a tighter buyer list with company fit, titles, and priority scoring based on the exact product.
9️⃣ Final recommendation
Overall buyer-list quality: 8.5/10
CITEXPO is a strong event for attendee-list sales because it sits inside a clear commercial buying ecosystem. It is especially effective for companies selling into tire manufacturing, distribution, fleet maintenance, workshop equipment, testing, rubber materials, and automotive aftermarket channels.
Best prospects to prioritize:
- Tire manufacturers
- Importers and exporters
- Distributors and wholesalers
- Fleet operators and commercial transport companies
- Auto service and repair chains
- Retreaders and recyclers
- Procurement and sourcing teams
- Quality and technical managers
Short conclusion: This is a highly relevant industry event for business buyer data. If your client is aligned with tires, mobility, automotive supply, or industrial manufacturing, this event should be treated as a strong lead source. Share the client website, and I will tailor the buyer recommendations to match the exact product and buying intent.
Data sheet
China International Tire Expo (CITEXPO) 2026 – Event Attendee & Buyer Profile Analysis
Event date: 2 September 2026 – 4 September 2026
Location: Shanghai World Expo Exhibition & Convention Center, Shanghai, China
Event status: Upcoming
Research date: 22 June 2026
Event Overview
| Event Name | China International Tire Expo (CITEXPO) 2026 |
| Event Date | 2 September 2026 – 4 September 2026 |
| Event Status | Upcoming |
| Venue | Shanghai World Expo Exhibition & Convention Center |
| City | Shanghai |
| State / Region | Shanghai |
| Country | China |
| Organizer | CITEXPO organizer information should be verified on the official event website for the 2026 edition. Organizer identity for this edition was not independently confirmed in this research output. |
| Official Event Website | citexpo.com |
| Event Type | B2B tire industry exhibition and automotive aftermarket trade fair covering tire manufacturing, retreading, repair, rubber technology, testing, equipment, distribution, and supply chain. |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Industrial Engineering; Logistics & Transportation |
| Audience Reach | International B2B trade audience with strong China and Asia-based participation; broader relevance for global tire, automotive aftermarket, fleet, and rubber supply chain companies. |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for the 2026 edition at the time of research. |
| Attendance Data Reliability | Low for current-year volume metrics because no verified 2026 attendance totals, buyer counts, or footfall figures were publicly confirmed in the materials reviewed. |
| Main Purpose of Event | Commercial sourcing, supplier discovery, channel development, aftermarket networking, technology showcasing, international trade development, and buyer-seller meetings across the tire and rubber value chain. |
About the Event
China International Tire Expo (CITEXPO) is a specialized business-to-business exhibition focused on tires, wheels, automotive aftermarket products, rubber materials, retreading, maintenance, repair equipment, testing solutions, and related supply chain services. Based on the event’s positioning and historic market reputation, it is designed for trade participants rather than consumers and serves as a sourcing and relationship-building platform for manufacturers, distributors, importers, exporters, fleet-linked buyers, and technical decision-makers.
The event matters because the tire sector combines manufacturing procurement, replacement demand, aftermarket distribution, transport operations, and industrial equipment purchasing. That makes CITEXPO commercially relevant for lead generation agencies, sales teams, parts and materials suppliers, machinery providers, testing and quality firms, logistics-facing vendors, and companies selling into automotive and mobility supply chains. It is especially useful where the objective is to identify high-intent B2B contacts involved in sourcing, channel partnerships, product evaluation, aftermarket expansion, and regional trade development.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Tire manufacturers and brand owners | Passenger, truck, bus, OTR, specialty, and industrial tire producers | Evaluate materials, machinery, molds, testing systems, packaging, channel partners, and export opportunities | Core buyers for raw materials, production equipment, automation, QA, and commercial partnerships |
| Distributors, wholesalers, and dealers | Regional tire distributors, national dealer networks, replacement market wholesalers | Source brands, negotiate supply terms, compare product ranges, review margin potential | High-value commercial contacts for channel expansion and volume sales |
| Importers and exporters | Cross-border traders, sourcing offices, international automotive product import/export firms | Assess supplier reliability, compliance, product availability, and shipping feasibility | Relevant for private label, OEM replacement, and regional expansion strategies |
| Fleet operators and transport companies | Truck fleets, bus operators, logistics networks, industrial vehicle operators | Review tire lifecycle cost, retreading, maintenance support, and service contracts | Important buyers for replacement cycles, service programs, monitoring, and durability solutions |
| Retreading and recycling companies | Retread plants, tire recycling processors, circular-economy operators | Buy retread materials, curing equipment, inspection systems, and recycling technology | Strong fit for machinery, consumables, waste recovery, and sustainability offerings |
| Auto service chains and tire service centers | Repair workshops, alignment centers, quick-service chains, dealer service operations | Purchase replacement tires, balancing tools, repair products, service equipment | Commercially useful for aftermarket products, workshop tools, and service software |
| Rubber, chemical, and material suppliers | Compound suppliers, additives providers, reinforcement material companies | Engage in supplier evaluation, technical collaboration, and procurement planning | Relevant for upstream sourcing and technical specification discussions |
| Equipment, testing, and QA buyers | Manufacturing engineers, lab managers, plant operations teams, QA departments | Assess automation, curing, inspection, durability testing, and production efficiency systems | High fit for industrial machinery, sensors, software, and productivity solutions |
| OEM and aftermarket channel leaders | Vehicle parts distributors, mobility ecosystem firms, aftermarket program managers | Review sourcing partnerships, pricing structures, and product assortment opportunities | Useful for multi-product cross-sell and distribution development |
| Industry consultants, associations, and trade media | Sector analysts, trade publications, advisory groups, industry bodies | Influence market visibility, benchmarking, and partnership introductions | Helpful for thought leadership, partnership development, and market intelligence |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Shanghai | Local and metro-area trade attendees | High | Shanghai is a major commercial, logistics, and international trade hub with strong access to import/export and regional distribution buyers. |
| Yangtze River Delta / East China | Attendees from Jiangsu, Zhejiang, Anhui, and nearby manufacturing clusters | Very High | Likely concentration of industrial buyers, traders, and automotive supply chain participants due to proximity and manufacturing density. |
| National China market | Manufacturers, distributors, fleets, and sourcing teams from major industrial provinces | High | The show’s sector focus supports nationwide participation from production, channel, and aftermarket buyers. |
| Asia-Pacific | Importers, distributors, procurement teams, and regional business development leaders | Medium to High | Shanghai’s international accessibility and China’s role in tire manufacturing support regional attendance potential. |
| Europe, Middle East, Africa, and Americas | Selected importers, sourcing teams, exporters, OEM aftermarket contacts, and trade intermediaries | Medium | International relevance is likely, especially for cross-border sourcing and private-label trade, but current-year country breakdown was not publicly confirmed. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | CITEXPO is positioned as an international trade event for the tire industry, with likely participation interest extending beyond China into broader distribution, import/export, and sourcing markets. |
| National | Secondary reach description | China remains the strongest practical target geography for attendee acquisition, partner discovery, and Apollo account segmentation. |
| Regional | Secondary reach description | Shanghai and surrounding East China industrial corridors likely generate concentrated, commercially active buyer traffic. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Michelin | Global tire manufacturer and mobility buyer | Relevant for tire production inputs, testing, fleet solutions, sustainability, and aftermarket partnerships. | michelin.com | Procurement Director, Sourcing Manager, Plant Manager, QA Director, Aftermarket Business Director | Strong Market Fit, Attendance Not Confirmed |
| Bridgestone | Global tire manufacturer | Important buyer profile for manufacturing technology, compounds, fleet tire programs, and regional sourcing. | bridgestone.com | Category Manager, Procurement Manager, Technical Director, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Goodyear | Global tire producer and fleet solutions provider | Fit for tire, retread, service, analytics, and commercial vehicle solution sourcing. | goodyear.com | Fleet Solutions Director, Procurement Lead, Operations Director, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Continental Tires | Tire manufacturer and automotive technology organization | Relevant for smart tire, testing, plant equipment, and aftermarket distribution engagement. | continental-tires.com | Engineering Director, Procurement Director, Product Manager, Channel Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Pirelli | Premium tire manufacturer | Buyer relevance across compounds, performance testing, manufacturing systems, and channel partnerships. | pirelli.com | Procurement Manager, Product Director, Plant Operations Director, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Hankook Tire | International tire manufacturer | Useful target for tire manufacturing, automotive aftermarket, and fleet product sourcing. | hankooktire.com | Sourcing Manager, Quality Manager, Technical Purchasing Manager, Regional Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Sailun Tire | China-based tire manufacturer | Directly aligned with CITEXPO’s manufacturing and export-focused buyer audience. | sailuntire.com | Procurement Director, Export Director, Supply Chain Director, Factory Manager | Strong Market Fit, Attendance Not Confirmed |
| Linglong Tire | China-based tire manufacturer | Relevant for plant sourcing, export strategy, dealer development, and materials procurement. | linglongtire.com | Category Manager, Procurement Manager, Regional Sales Head, Plant Engineering Lead | Strong Market Fit, Attendance Not Confirmed |
| ZC Rubber | China-based tire manufacturer | High relevance for manufacturing inputs, export partnerships, and commercial vehicle tire channels. | zc-rubber.com | Procurement Lead, Supply Chain Director, Commercial Manager, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Triangle Tire | Tire manufacturer | Good fit for OTR, industrial, and export-oriented tire sourcing and distribution discussion. | triangletire.com | International Sales Director, Procurement Manager, Product Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Prinx Chengshan | Tire manufacturer | Relevant for tire production, export channels, and aftermarket network expansion. | prinx.com | Business Development Director, Sourcing Manager, Channel Director, Plant Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Double Coin | Commercial tire manufacturer | Important for truck, bus, and commercial fleet-related buying conversations. | doublecointires.com | Fleet Sales Director, Procurement Manager, Technical Service Director, Supply Chain Lead | Strong Market Fit, Attendance Not Confirmed |
Current-year official buyer or attendee company lists were not publicly confirmed in the materials reviewed. The organizations above are representative buyer-side targets in the CITEXPO market ecosystem and should be used for prospecting support, not as a confirmed 2026 attendee list.
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement | Procurement | Director | Owns supplier selection, cost control, strategic sourcing, and qualification decisions. |
| 2 | Procurement Manager | Procurement | Manager | Runs active buying processes for materials, equipment, components, and service partners. |
| 3 | Strategic Sourcing Manager | Sourcing / Supply Chain | Manager | Key role for supplier comparison, regional supply diversification, and category negotiations. |
| 4 | Supply Chain Director | Supply Chain | Director | Influences supplier continuity, logistics planning, and operational scalability. |
| 5 | Plant Manager | Operations | Director / Manager | Approves manufacturing equipment, plant services, process improvements, and reliability projects. |
| 6 | Operations Director | Operations | Director | Relevant for throughput, productivity, maintenance, quality, and service delivery outcomes. |
| 7 | Technical Director | Engineering / R&D | Director | Important for product performance, compounds, testing standards, and technical validation. |
| 8 | Quality Assurance Director | Quality | Director | Relevant to testing systems, inspection technologies, and compliance-driven sourcing. |
| 9 | Category Manager | Commercial / Procurement | Manager | Useful for aftermarket, dealer, and channel-side assortment and supplier decisions. |
| 10 | Business Development Director | Business Development | Director | Critical for channel partnerships, importer relationships, OEM introductions, and market expansion. |
| 11 | Fleet Maintenance Manager | Fleet / Maintenance | Manager | Key decision-maker for commercial replacement tires, retreading, service contracts, and uptime solutions. |
| 12 | Export Director / International Sales Director | Sales / International Trade | Director | Relevant for importer/distributor partnerships and cross-border commercial negotiations. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Direct match to tire makers, aftermarket buyers, and mobility-linked purchasing teams. | Tire brands, service chains, distributor networks, automotive parts channels |
| 2 | Mechanical or Industrial Engineering | Matches production plants, equipment users, and manufacturing operations teams. | Plant equipment, automation, testing systems, productivity tools |
| 3 | Chemicals | Strong fit for rubber compounds, additives, process chemicals, and materials sourcing. | Raw material procurement, formulation partnerships, specialty inputs |
| 4 | Plastics | Relevant to polymer, component, and industrial material suppliers supporting tire production. | Material sourcing and technical component supply |
| 5 | Machinery | Directly relevant for curing, building, inspection, and workshop equipment vendors and buyers. | Production equipment and maintenance tool sourcing |
| 6 | Logistics & Supply Chain | Fits fleet operators, transport-linked buyers, and cross-border sourcing organizations. | Fleet tire programs, supply planning, distribution optimization |
| 7 | Transportation/Trucking/Railroad | Commercial vehicle operators are relevant downstream buyers for replacement tires and services. | Fleet replacement, retreading, uptime and maintenance solutions |
| 8 | Import & Export | Important for buyers sourcing internationally from China-based and regional suppliers. | Trading companies, sourcing offices, regional distributors |
| 9 | Wholesale | Good fit for high-volume channel buyers and dealer/distributor networks. | Assortment sourcing, private label buying, regional distribution |
| 10 | Retail | Relevant for tire retail chains, service outlets, and aftermarket buying organizations. | Store-level product sourcing and service offerings |
| 11 | Industrial Automation | Fits smart factory, process control, quality inspection, and efficiency systems. | Automation, sensors, plant optimization |
| 12 | Environmental Services | Relevant to retreading, recycling, disposal, and circular-economy tire solutions. | Recycling technology, compliance, sustainability programs |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer | Unconfirmed | No verified 2026 attendance figure located in publicly reviewed materials | Do not use a numeric attendance claim in sales outreach unless organizer releases one. |
| Exhibitor count | Not publicly confirmed for 2026 | Unconfirmed | Current-year exhibitor total not verified | Use official exhibitor directory once published for list-building campaigns. |
| Buyer count | Not publicly confirmed for 2026 | Unconfirmed | No official buyer registration volume found | Commercial buyer intent appears strong based on event theme, but count should not be estimated as fact. |
| Speaker count | Not publicly confirmed for 2026 | Unconfirmed | Agenda details not fully verified | If conference sessions are added, speaker organizations can become useful prospecting signals. |
| Sponsor count | Not publicly confirmed for 2026 | Unconfirmed | No verified sponsor roster reviewed | Sponsor lists can later support account prioritization. |
| Historical attendance | Historical volume not included in this report due to lack of independently verified organizer figures in the reviewed materials | Historical / prior-year evidence unavailable for numeric use | Conservative reporting standard | Safer for client delivery than repeating unverified web claims. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Tire manufacturing | Process efficiency, production quality, capacity improvement | Direct plant-level sourcing and equipment evaluation | Machinery, automation, sensors, QA systems, industrial software |
| Aftermarket distribution | Brand sourcing, margin optimization, channel growth | Distributor onboarding and private-label negotiations | Distribution partnerships, pricing programs, inventory support |
| Retreading and repair | Cost reduction, lifespan extension, service quality | Engage with service operations and retread facilities | Retread materials, curing systems, repair tools, inspection equipment |
| Rubber materials and chemicals | Performance consistency, technical compliance, supplier reliability | Technical specification discussions with R&D and sourcing teams | Compounds, additives, reinforcements, specialty chemical inputs |
| Testing and quality assurance | Verification, durability, compliance, traceability | Sell to QA, lab, and engineering leaders | Testing machines, inspection software, lab systems, certification support |
| Fleet and transport operations | Lower operating cost, uptime, tire performance, maintenance planning | Target fleet maintenance and commercial purchasing teams | Commercial tires, monitoring, retreading, maintenance and service programs |
| Import/export and trade sourcing | Supplier access, compliance, logistics, private label opportunities | Engage international traders and regional distributors | Trade services, sourcing support, freight, compliance, packaging |
| Sustainability and recycling | Waste reduction, circularity, ESG alignment, material recovery | Position environmental and lifecycle solutions | Recycling systems, recovery technologies, environmental services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is tightly aligned to a commercial, niche industry with clear sourcing and operational buying intent. |
| Decision-maker availability | High | Likely attendee profile includes procurement leaders, plant decision-makers, commercial directors, and channel managers. |
| Data collection potential | High | Good event type for extracting exhibitor, sponsor, agenda, and partner data once official lists are live. |
| Apollo targeting potential | Very High | The market maps cleanly to Apollo industries, departments, and job functions across automotive, manufacturing, chemicals, logistics, and wholesale. |
| Geographic targeting potential | High | Strong segmentation opportunities exist across China, East Asia, export hubs, and selected international buyer markets. |
| Best outreach approach | High | Lead with manufacturing efficiency, channel expansion, sourcing resilience, cost savings, and fleet performance value propositions. |
| Overall lead quality | High | Especially suitable for B2B attendee list building where the client serves the tire, aftermarket, industrial, or fleet ecosystem. |
| Best use case | Very High | Ideal for exhibitor targeting, buyer profiling, channel prospecting, distributor outreach, and account-based sales campaigns. |
| Limitations / risks | Medium | Current-year attendee and attendance metrics were not publicly confirmed at research time, so list claims should remain conservative and source-based. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Mechanical or Industrial Engineering; Chemicals; Plastics; Machinery; Logistics & Supply Chain; Transportation/Trucking/Railroad; Import & Export; Wholesale; Retail; Industrial Automation; Environmental Services | Covers the broad buyer and influencer ecosystem connected to CITEXPO. |
| Departments | Procurement, Operations, Supply Chain, Engineering, Quality, Business Development, Sales, Maintenance | Captures both direct buyers and technical-commercial influencers. |
| Seniority | Director, VP, Head, Manager, CXO where relevant | Prioritizes decision-makers and active functional owners. |
| Job titles | Director of Procurement, Procurement Manager, Strategic Sourcing Manager, Supply Chain Director, Plant Manager, Operations Director, Technical Director, QA Director, Category Manager, Fleet Maintenance Manager, International Sales Director, Business Development Director | High-fit job profiles for sourcing, technical buying, channel expansion, and operational purchasing. |
| Geography | China first; Shanghai, Jiangsu, Zhejiang, Shandong, Guangdong; then broader Asia-Pacific and selected Europe/Middle East/Africa importer markets | Improves practical lead quality around the event’s strongest likely trade corridors. |
| Employee size | 51-200; 201-500; 501-1000; 1001-5000; 5001+ | Captures mid-market and enterprise manufacturers, distributors, and transport operators. |
| Keywords | tire, tyre, retread, rubber, wheel, fleet, aftermarket, distributor, dealer, automotive service, tire manufacturing, truck tire, radial tire, tire testing, tire repair | Improves account and contact filtering for niche sector relevance. |
| Technologies, if relevant | Factory automation, QA/testing systems, fleet telematics, industrial sensors, ERP for manufacturing | Useful where the client sells software, automation, analytics, or monitoring tools. |
| Revenue range, if relevant | Mid-market to enterprise where available | Helps isolate scalable accounts with formal procurement processes. |
| Company type | Private, public, manufacturer, distributor, exporter, fleet operator, service chain | Supports list segmentation by channel and buying model. |
Suggested Apollo Search Logic: Use combinations such as: ("tire" OR "tyre" OR "retread" OR "rubber" OR "wheel") AND ("procurement" OR "sourcing" OR "operations" OR "supply chain" OR "fleet" OR "aftermarket"). For channel targets add ("distributor" OR "dealer" OR "import" OR "export"). For manufacturing targets add ("plant" OR "production" OR "quality" OR "testing" OR "automation").
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| CITEXPO Official Website | Official event website | Event branding, official event identity, likely event scope, and organizer-controlled information for the exhibition. | High |
| Shanghai World Expo Exhibition & Convention Center | Official venue website | Venue name and location reference. | High |
| User-supplied event details | Provided input | Start date, end date, city, region, country, and venue details used in this report. | Medium to High |
| Public company websites listed in Sample Buyer Companies table | Official corporate websites | Confirmed that listed organizations are real market participants relevant to tire manufacturing, distribution, aftermarket, or fleet sectors. | High for company existence; not evidence of 2026 attendance |
| Verification note | Research control | No public 2026 attendee count, buyer count, exhibitor count, or confirmed attendee list was used unless explicitly verified. | High |
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