China FISHEX - The China International (Guangzhou) Fisheries & Seafood Expo
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About this event
China FISHEX – The China International (Guangzhou) Fisheries & Seafood Expo (12th Guangzhou International Fisheries & Seafood Expo)
Event Snapshot (Verified from Official Website)
- Event name: The 12th Guangzhou International Fisheries & Seafood Expo (commonly promoted as China FISHEX / Guangzhou Fisheries Expo)
- Dates: September 10–12, 2026
- Venue: China Import and Export Fair Complex
- City & country: Guangzhou, China
- Exhibition scale: 50,000 m²
- Exhibitors: 650+ enterprises
- Professional purchasing groups: 150+ groups
- On-site visitors: 45,000+ visitors
- Online + offline traffic target: 30 million+
1️⃣ Who attends (BUYERS / ATTENDEES)
This expo is positioned as a full-chain fisheries and seafood business platform, so the attendee mix is heavily oriented toward B2B purchasing and sourcing decision-makers, supported by specialized industry stakeholders and trade participants. Based on the event’s official positioning (“Fisheries Gather in Guangzhou, Business Connects the World”), the most valuable attendee segment is typically the set of organizations and individuals that actively buy, distribute, process, and develop supply-chain relationships across aquatic products.
Primary buyer-style attendance groups we would prioritize
- Importer / trader / distributor buyers focused on seafood procurement, assortment building, and supply continuity (fresh, frozen, value-added, and specialty items).
- Wholesalers and retail supply-chain decision-makers (grocery chains, seafood specialty retailers, club stores) seeking stable sourcing and price competitiveness.
- Food processing and manufacturing procurement leaders buying raw materials for processing (fillets, seafood ingredients, surimi-based products, ready-to-eat/ready-to-cook inputs).
- Cold-chain and fresh logistics stakeholders including system buyers and vendor selectors for storage, transportation, packaging, and distribution equipment.
- Aquaculture supply buyers sourcing aquaculture inputs such as breeding-related technologies, farm support solutions, and health/management services.
- International purchasing groups and travel-in buyer delegations (explicitly stated: buyers from 80+ countries and 150+ professional purchasing groups).
Secondary attendee groups that influence deals (but are not always the “final buyer”)
- Industry association and chamber representatives connected to member sourcing and procurement partnerships.
- Conference/forum participants and speakers linked to aquaculture innovation, marine ranching cooperation, and high-quality development topics.
- Exhibitor technical and commercial teams that facilitate introductions between suppliers and the purchasing community.
2️⃣ Where the show is happening + attendee geographic origin
The expo is held in Guangzhou, China at the China Import and Export Fair Complex. Because the event is explicitly designed to connect global buyers, attendee geographic origin is expected to be strongly international on the buyer side, while the wider exhibitor and stakeholder footprint remains China-centric.
Officially stated international buyer scope
- Purchasers from 80+ countries are expected to attend.
- 150+ professional purchasing groups are expected to participate, which typically implies structured, cross-border buying representation.
How we recommend targeting geography
- China + Greater Bay Area influence: Guangzhou and Guangdong have strong fisheries supply and seafood manufacturing capacity, so domestic decision-makers and supply-chain operators are likely to be prominent.
- International sourcing focus: buyer delegations from multiple regions should be a core part of the audience composition due to the “business connects the world” positioning and explicit “80 countries” target.
3️⃣ Audience reach (Local / National / Global)
This event’s reach is best characterized as Global on the buyer side, with a deep domestic foundation on the supply side. The official website combines large-scale physical attendance with a major online footprint.
- Local / regional: Guangzhou/Guangdong fishery and seafood industry ecosystem participation is expected to be strong.
- National: China’s fisheries and seafood supply chain is large; the expo theme and scale indicate broad domestic coverage via exhibitors, forums, and industry partners.
- Global: the event expects purchasers from 80 countries and international participation as a stated goal.
- Online reach: total online + offline traffic target is 30 million+.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
Below are buyer-style targets (companies that are likely to purchase seafood, seafood ingredients, cold-chain services, aquaculture inputs, or related fresh logistics solutions). These are included to help our research and outreach start quickly. Final buyer accuracy should be confirmed by company category fit and leadership role availability.
Sample Buyer Target Table (15–20)
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Marine Harvest / Mowi (Seafood farming & seafood value chain) | https://www.mowi.com | Global Procurement Manager (Seafood Inputs) / Supply Chain Director | Targets supply continuity and input sourcing across seafood operations; aligns with aquaculture and high-quality seafood development themes. |
| 2 | Thai Union Group | https://www.thaiunion.com | Head of Procurement (Seafood Raw Materials) / Strategic Sourcing Manager | Large-scale seafood ingredient and processing procurement; strong match to value-added seafood supply chains showcased in Guangzhou. |
| 3 | Cargill (Food ingredients / supply chain procurement) | https://www.cargill.com | Procurement Director / Category Manager (Seafood & Ingredients) | Procurement and ingredient sourcing aligns with B2B purchasing activity; good fit for buyers focused on supply reliability. |
| 4 | StarKist (seafood brand & ingredient sourcing) | https://www.starkist.com | Supply Chain Manager / Procurement Lead | Seafood brand operations typically depend on consistent ingredient supply; expo is relevant for international sourcing. |
| 5 | Dongwon (seafood processing & trading) | https://www.dongwon.com | Procurement Director (Seafood / Ingredients) / Trading Manager | Seafood processing/trading buyers align directly with seafood procurement and category expansion goals of the expo. |
| 6 | Dongguan or Southern China Seafood Distributors (regional distributor group model) | https://www.example-distributor.com | Head of Seafood Purchasing / Category Director | Local and regional distributors are often high-velocity buyers during seafood expos; best for assortments and distribution dealmaking. |
| 7 | Sysco (foodservice distribution; seafood procurement) | https://www.sysco.com | Category Manager (Seafood) / Procurement Director (Protein) | Foodservice distribution requires broad seafood sourcing; a global expo attracts multi-region buying delegations. |
| 8 | JBS (protein procurement; seafood adjacency depending on portfolio) | https://www.jbs.com | Procurement Manager (Protein Categories) / Supply Chain Lead | Where portfolio overlaps with seafood/seafood ingredients, procurement leaders are relevant for sourcing and supply-chain optimization. |
| 9 | Carrefour (retail buyer; seafood assortment) | https://www.carrefour.com | Seafood Category Buyer / Procurement Manager (Fresh & Frozen) | Retail chains purchase seafood for consistent assortment; international sourcing events are valuable for category planning. |
| 10 | Aldi (retail procurement; frozen/fresh seafood) | https://www.aldi.com | Buying Manager (Frozen & Seafood) / Category Procurement Lead | Retail buyers often attend multi-country sourcing events for stable pricing and supply quality (especially frozen seafood). |
| 11 | Royal Greenland (seafood processing & export) | https://www.royalgreenland.com | Procurement & Supply Manager / Commercial Director (Trading) | Seafood companies that both source and export rely on global buyer relationships and supply chain benchmarking. |
| 12 | Salmar (aquaculture & seafood supply chain) | https://www.salmar.no | Procurement Director / Aquaculture Operations Procurement Lead | Aquaculture operations may purchase feed/health support/technology or related supply chain services—high relevance to expo’s aquaculture focus. |
| 13 | Tyson Foods (food processing; procurement leadership) | https://www.tysonfoods.com | Strategic Sourcing Manager / Supply Chain Director | Where seafood/seafood-adjacent products exist in category strategy, procurement leaders are logical buyers for inputs and processing materials. |
| 14 | Seafish / Seafood supply development ecosystems (buyer-side programs vary) | https://www.seafish.org | Industry Partnerships Lead / Procurement & Trade Liaison (where applicable) | Some industry bodies support seafood supply development and partnerships, which can lead to buyer introductions and sourcing collaborations. |
| 15 | Maersk (logistics; cold-chain shipping decision-makers) | https://www.maersk.com | Cold Chain Sales Director / Ocean Freight Key Account Manager | Cold-chain and fresh distribution are core expo themes; ocean logistics decision-makers can be high-value engagement targets. |
| 16 | DHL Global Forwarding (freight for fresh products) | https://www.dhl.com | Business Development Manager (Cold Chain) / Key Account Director | Fresh logistics is directly tied to seafood shelf-life and trade flows; buyer engagement is plausible through cold-chain solutions. |
| 17 | Schneider Electric (where seafood facilities buy energy optimization) | https://www.se.com | Industry Solutions Manager (Food/Fresh Logistics) / Strategic Accounts Director | Modern cold-chain facilities use energy and automation; depending on category fit, facility buyers can be influenced by solutions. |
| 18 | Tesco (retail seafood buyer) | https://www.tescoplc.com | Seafood Procurement Manager / Category Buying Lead | Retail seafood categories need reliable international sourcing; events with 80-country purchasing focus are aligned to procurement goals. |
| 19 | Mars Food (ingredient buyers—only if seafood ingredients are in scope) | https://www.mars.com | Supply Chain Procurement Lead / Category Manager | Some global food processors buy specialty proteins; buyer relevance depends on whether seafood ingredients exist in their supply taxonomy. |
| 20 | Sysco / regional foodservice operators (category-based procurement) | https://www.sysco.com | Director of Procurement (Seafood / Fresh) / Category Manager | Foodservice distribution buyers are frequently repeat buyers at seafood events due to menu expansion and seasonal cycles. |
Top 5 buyer targets to prioritize for outreach (starting set): Thai Union Group, Marine Harvest / Mowi, Sysco, Royal Greenland, DHL Global Forwarding. These represent the broadest buyer logic across seafood processing, aquaculture/seafood operations, distribution, and cold-chain logistics.
5️⃣ Job profiles, industries & event type
Event type
China FISHEX / Guangzhou International Fisheries & Seafood Expo is a trade exhibition and sourcing platform for the fisheries and seafood value chain, with specialized tracks supporting: aquatic products display, aquaculture, marine ranching themes, aquaculture health/management support, and cold-chain / fresh distribution solutions.
Job profiles to target (Apollo-style role focus)
- Procurement / Sourcing: Procurement Director, Strategic Sourcing Manager, Category Manager (Seafood/Frozen/Fresh)
- Supply Chain: Supply Chain Director, Logistics Manager, Distribution Procurement Lead
- Commercial: Head of Trading, Business Development Director, Key Account Manager
- Food Processing: Raw Material Purchasing Manager, Ingredients Procurement Lead
- Cold Chain / Fresh Logistics: Cold Chain Sales Director, Refrigerated Logistics Account Manager
- Aquaculture operations: Aquaculture Operations Manager, Farm Management Lead, Marine Ranching Project Manager
- Quality & compliance influence (often not the final buyer, but high influence): Quality Assurance Director, Food Safety Manager, Regulatory Affairs Lead
Industries & buyer sectors (mapped to the expo’s exhibition categories)
- Seafood & aquatic products trading (import/export, distribution, wholesale)
- Seafood processing & food manufacturing (value-added seafood, ingredients)
- Aquaculture & marine resource development (aquaculture systems and operational technologies)
- Aquaculture health / disease prevention & farm support
- Cold chain & fresh distribution (equipment, logistics, storage solutions)
- Prepared / pre-made seafood & aquatic food products (where showcased in expo’s broader scope)
6️⃣ Estimated attendance (expected total footfall)
The official website provides clear attendance and traffic expectations:
- On-site visitors: 45,000+ visitors (physical footfall)
- Exhibitors: 650+ enterprises (increasing on-floor interaction volume)
- Professional purchasing groups: 150+ (structured buyer participation)
- Online + offline traffic: 30 million+ (amplifies visibility and pre/post-event engagement)
- Exhibition area: 50,000 m²
Buyer-density expectation: The event’s buyer value is generally higher than average “general trade shows” because the expo explicitly targets purchasing groups and international purchasers, and it spans multiple fisheries supply-chain categories in parallel.
7️⃣ Key focus areas & buyer engagement
The expo highlights a full aquatic product ecosystem and multiple industry segments. This matters because it allows buyer engagement to occur across: raw sourcing, processing inputs, and distribution/cold-chain enablement.
Key focus areas we would map to buyer conversations
- Premium aquatic products display (domestic and international “name” and “special best” product categories)
- Marine ranching and aquaculture development (project and innovation alignment)
- Aquaculture support: breeding, health-related solutions, and farm-enabling equipment/technology
- Pre-made / preformed aquatic food and product value-add (where relevant to processing and brand expansion)
- Cold chain and fresh distribution: refrigeration, storage, transportation, and freshness-preservation capability
- Trade linkage & purchasing group matchmaking: the event structure is designed for sourcing and relationship building between B-end and C-end customers
Buyer engagement approach
- Category-first messaging (seafood / frozen / fresh / ingredient / cold-chain solution) rather than generic “attend this expo” messaging.
- Role-specific outreach: procurement and supply-chain decision-makers for sourcing; cold-chain sales and logistics accounts for distribution enablement.
- International buyer emphasis: because the event targets purchasers from 80+ countries, our outreach should reflect cross-border sourcing and documentation readiness.
8️⃣ Client-product fit note (Important: we need your client website)
We can produce the best buyer shortlist only after reviewing your client product fit against the expo’s buyer categories. Please share the client website (and ideally a 2–3 line product description: what they sell, who they sell to, and which regions they target).
What we will do immediately after you share the website
- Identify the most aligned buyer segments from the expo value chain (seafood sourcing, seafood processing inputs, aquaculture support, cold-chain/fresh logistics, or related services).
- Select the highest-likelihood buyer titles to target (procurement vs trading vs logistics vs aquaculture operations).
- Recommend a refined industry filter set aligned to your product (using the industry list style you referenced).
- Deliver a revised buyer table prioritizing only the accounts that best match your client requirement.
Please paste your client website here:
9️⃣ Industry suggestions (using the provided industry list)
Based on the expo’s fisheries/seafood, aquaculture, cold chain, and fresh distribution scope, we recommend prioritizing these industries from your provided industry list (in order of expected relevance):
- Food & Beverages
- Food Production
- Packaging & Containers
- Logistics & Supply Chain
- Warehousing
- Transportation/Trucking/Railroad (if your client sells distribution/freight-related solutions)
- Renewables & Environment (only if the client product supports sustainability, energy optimization, or aquaculture environment tech)
- Hospitality (only if the client sells seafood supply programs for hotel/restaurant groups)
- Machinery (if equipment-focused for processing, cold storage, refrigeration, or aquaculture gear)
- Medical Devices (only if aquaculture health tools/services are categorized this way—otherwise we would exclude)
- Environmental Services (if water treatment, waste management, or aquaculture environment services apply)
- Professional Training & Coaching (if your client offers training/compliance for seafood safety or aquaculture workforce development)
Next step: after you share your client website, we will lock the best-matching subset of industries and align the buyer titles accordingly.
Event Fit Summary (What “good buyer fit” typically means here)
- Strong buyer orientation: explicit targets for 80 countries and 150+ professional purchasing groups.
- High footfall: 45,000+ onsite visitors plus large online traffic visibility (30 million+).
- Full-chain coverage: seafood product sourcing + aquaculture support + cold-chain/fresh distribution topics all in one event ecosystem.
- Actionable outreach segments: procurement/trading buyers, cold-chain logistics accounts, and aquaculture operations stakeholders.
Data sheet
China FISHEX - The China International (Guangzhou) Fisheries & Seafood Expo – Event Attendee & Buyer Profile Analysis
Event date: 2026-09-10 to 2026-09-12
Location: Guangzhou, Guangdong, China
Event status: Upcoming
Research date: 2026-06-30
Event Overview
| Field | Details |
|---|---|
| Event Name | China FISHEX - The China International (Guangzhou) Fisheries & Seafood Expo |
| Event Date | 2026-09-10 to 2026-09-12 |
| Event Status | Upcoming |
| Venue | China Import and Export Fair Complex |
| City | Guangzhou |
| State / Region | Guangdong |
| Country | China |
| Organizer | Not publicly specified in the provided official website text |
| Official Event Website | chinafishex.com |
| Event Type | International trade show / exhibition / industry forum |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Logistics & Transportation; Industrial Engineering; Agriculture & Forestry |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | Expected on-site visitors: 45,000+; purchasers from 80 countries; 150+ professional purchasing groups; 650+ exhibitors |
| Attendance Data Reliability | Estimated from official organizer website; not independently audited |
| Main Purpose of Event | To connect fisheries, seafood, aquaculture, processing, circulation, trade, cold chain, and supply chain stakeholders; support domestic and international business development and buyer-supplier matchmaking |
About the Event
China FISHEX is a large-scale fisheries and seafood trade exhibition held in Guangzhou, positioned as a full-industry-chain platform for aquatic products, marine ranching, aquaculture, processing, pre-prepared seafood, and cold-chain distribution. The official site describes the show as a leading fisheries supply-chain event in the Guangdong-Hong Kong-Macao Greater Bay Area, with broad relevance across sourcing, trade, processing, logistics, and market expansion.
The event matters because it combines commercial exhibition, professional buyer groups, and industry forums in a major seafood consumption and trade hub. It is relevant to procurement teams, importers, distributors, retailers, wholesalers, cold-chain operators, and aquaculture technology providers seeking supply, partnerships, channel development, and product innovation opportunities.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Seafood importers and exporters | Import/export firms, cross-border trading companies, international seafood distributors | Sourcing, supplier selection, pricing, compliance, logistics coordination | High-value targets for seafood suppliers, packaging, cold-chain, inspection, and trade services |
| Wholesale distributors | Regional seafood wholesalers, foodservice distributors, market intermediaries | Bulk purchase, product assortment, distribution planning | Important for product placement, volume contracts, and channel expansion |
| Retail buyers | Supermarkets, grocery chains, specialty food retailers, e-commerce grocery operators | Category buying, private label sourcing, vendor qualification | Relevant for fresh, frozen, processed, and pre-prepared seafood products |
| Foodservice and catering buyers | Restaurants, hotel groups, catering firms, institutional foodservice providers | Menu sourcing, quality standards, contract purchasing | Useful for ready-to-cook seafood, processed items, and stable supply partners |
| Aquaculture operators | Fish farms, hatcheries, marine ranching operators, aquaculture cooperatives | Equipment purchase, feed, disease control, farm input sourcing | Strong fit for aquaculture technology, veterinary, equipment, and production inputs |
| Cold-chain and logistics teams | Cold storage operators, refrigerated transport firms, warehouse providers | Transport, storage, temperature control, distribution planning | Relevant for cold-chain equipment, packaging, tracking, and logistics services |
| Processors and manufacturers | Seafood processors, frozen food plants, pre-prepared meal manufacturers | Equipment sourcing, raw material procurement, production planning | High relevance for machinery, automation, packaging, and ingredient suppliers |
| Government and public-sector buyers | Fisheries agencies, agricultural bureaus, inspection bodies, trade promotion groups | Policy, standards, procurement, regional industry development | Relevant for regulatory, sustainability, inspection, and public-private partnership vendors |
| Industry associations and cooperatives | Seafood associations, fisheries federations, producer groups | Member support, market access, collective procurement influence | Useful for sponsorship, branding, and multi-member commercial outreach |
| Technology and equipment buyers | Operators seeking aquaculture systems, processing equipment, cold-chain solutions | Capital procurement, operational efficiency decisions | Strong fit for industrial equipment, sensors, automation, and digital solutions |
| Investors and business development teams | Food industry investors, trading groups, expansion teams | Partnerships, M&A scanning, market assessment | Relevant for strategic partnerships and growth-stage suppliers |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Guangzhou | Strong local attendance from Guangdong seafood trade, logistics, and processing sectors | High | Guangzhou is a major trade, sourcing, and food distribution hub in South China |
| Host region: Guangdong | Provincial buyers, processors, aquaculture firms, and distributors | Very High | Official site positions Guangdong as a benchmark region for China fisheries |
| Pearl River Delta / Greater Bay Area | Shenzhen, Foshan, Zhuhai, Dongguan, Zhongshan, Hong Kong, Macau | Very High | Excellent concentration of food trade, retail, logistics, and export-oriented buyers |
| National China reach | Seafood buyers from major producing, processing, and consuming provinces | High | Official site expects 150+ professional purchasing groups |
| International reach | Importers, distributors, and buyers from 80 countries | High | Official site indicates strong overseas buyer participation potential |
| Trade corridor relevance | China-ASEAN, China-Japan-Korea, Greater Bay Area export channels | High | Relevant for cross-border seafood trade, cold-chain, and foodservice sourcing |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The organizer states buyers are expected from 80 countries, indicating international commercial reach beyond the domestic market. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| COFCO Corporation | Food & trading group | Large-scale food sourcing and distribution; relevant for seafood import, processing, and cold-chain procurement | cofco.com | Procurement Director, Category Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| JD.com | E-commerce / retail | Major food retail and logistics ecosystem; relevant for seafood e-commerce and cold-chain sourcing | jd.com | Category Manager, Merchandising Director, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Freshippo (Hema) | Retail / grocery | Fresh food and seafood retail buyer with strong need for reliable supply and product innovation | hema.com | Buyer, Category Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Walmart China | Retail | Supermarket seafood category sourcing and private label potential | walmart.cn | Procurement Manager, Category Buyer, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| Metro China | Wholesale / retail | Foodservice and wholesale customer base makes seafood sourcing highly relevant | metro.cn | Category Manager, Procurement Lead, Food Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Sysco | Foodservice distributor | Global foodservice distributor with seafood sourcing and supplier partnership needs | sysco.com | Director of Procurement, Seafood Sourcing Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Metcash | Wholesale / distribution | Large distribution network; seafood categories may be sourced for retail and foodservice channels | metcash.com | Category Manager, Sourcing Manager, Commercial Buyer | Strong Market Fit, Attendance Not Confirmed |
| AEON | Retail | International supermarket chain with fresh and frozen seafood procurement relevance | aeon.info | Buyer, Category Manager, Import Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Alibaba.com | B2B trade platform | Cross-border seafood trade and sourcing channel; relevant for supplier discovery and market expansion | alibaba.com | Category Lead, Supplier Development Manager, Procurement Partnerships | Strong Market Fit, Attendance Not Confirmed |
| Hong Kong Food Council | Industry association | Regional food trade and sourcing network with cross-border seafood relevance | hkfc.com.hk | Executive Director, Trade Development Manager, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Sam’s Club China | Retail / warehouse club | Large-volume seafood buying for premium retail and membership channel | samsclub.cn | Merchandising Director, Category Buyer, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Alibaba Group | Technology / commerce | Food commerce ecosystem and logistics partnerships can intersect with seafood sourcing and digital trade | alibabagroup.com | Business Development Director, Supply Chain Partnerships, Category Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-Level | Owns strategic sourcing, supplier selection, and category growth decisions |
| 2 | VP Procurement | Procurement | VP | Sets purchasing strategy for food, logistics, packaging, and supply continuity |
| 3 | Director of Procurement | Procurement | Director | Controls vendor qualification and contract sourcing |
| 4 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates suppliers, pricing, and long-term sourcing partnerships |
| 5 | Category Manager | Merchandising / Procurement | Manager | Key decision-maker for seafood product categories and replenishment strategy |
| 6 | Supply Chain Director | Supply Chain | Director | Oversees sourcing, inventory, distribution, and cold-chain performance |
| 7 | Food Sourcing Manager | Sourcing | Manager | Directly responsible for seafood and food ingredient supplier discovery |
| 8 | Cold Chain Operations Manager | Operations / Logistics | Manager | Relevant for refrigerated transport, storage, and distribution solutions |
| 9 | Quality Assurance Director | Quality / Compliance | Director | Important for food safety, traceability, inspection, and certification |
| 10 | Business Development Director | Commercial | Director | Seeks partnerships, channel expansion, and trade opportunities |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core industry for seafood sourcing, processing, distribution, and retail | Buyers, category managers, and food procurement teams |
| 2 | Logistics & Supply Chain | Cold-chain transport, storage, and distribution are central to seafood trade | Supply chain leaders and cold-chain operators |
| 3 | Import & Export | International seafood trade is a major theme of the event | Traders, importers, exporters, and cross-border sourcing teams |
| 4 | Retail | Supermarket and fresh food retail buyers source seafood products and packaging | Category buyers and merchandising teams |
| 5 | Wholesale | Wholesale distribution is a major route for seafood product movement | Wholesalers and regional distributors |
| 6 | Supermarkets | Direct seafood shelf-space and private label buying relevance | Merchandising directors and buyers |
| 7 | Restaurants | Foodservice demand for seafood products supports sourcing needs | Foodservice procurement and menu sourcing |
| 8 | Hospitality | Hotels and banquet operations source seafood at scale | Executive chefs, procurement, F&B directors |
| 9 | Packaging & Containers | Seafood requires high-quality packaging for freshness and compliance | Packaging buyers and product managers |
| 10 | Mechanical or Industrial Engineering | Relevant for aquaculture equipment, processing lines, and automation | Equipment buyers and operations leaders |
| 11 | Agriculture | Aquaculture and farming inputs connect directly to the fisheries value chain | Farm operators, producers, and supplier networks |
| 12 | Government Administration | Public-sector fisheries agencies and trade bodies may participate | Regulatory, procurement, and industry development stakeholders |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 45,000+ | Estimated | Official website event description | Expected on-site visitors stated by organizer |
| Exhibitor count | 650+ | Estimated | Official website event description | Domestic and international exhibitors expected |
| Buyer count | 150+ purchasing groups; buyers from 80 countries | Estimated | Official website event description | Professional purchasing groups are a strong indicator for lead generation |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official website excerpt reviewed | Forum sessions listed, but no total speaker count found in the provided text |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | Official website excerpt reviewed | No sponsor list provided in the reviewed text |
| Historical attendance | Prior edition evidence indicates continued scale growth | Historical / prior-year evidence | Official website states the expo has been held 11 times and this is the 12th edition | Use current 2026 figures for outreach; historical trends support event credibility |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Seafood procurement | Reliable supply, pricing, quality, traceability | Meet procurement teams and category buyers for contract sourcing | Seafood products, trading services, sourcing support |
| Cold chain | Freshness preservation and temperature control | Present refrigerated logistics, storage, and monitoring solutions | Cold storage, reefer transport, sensors, monitoring |
| Aquaculture equipment | Farm productivity, disease control, operational efficiency | Connect with aquaculture operators and marine ranching developers | Farm systems, aeration, feeding, water quality tools |
| Processing and automation | Higher throughput and food safety compliance | Target processors seeking equipment upgrades | Industrial machinery, automation, inspection systems |
| Packaging | Freshness, branding, export compliance | Show packaging formats for retail and export seafood | Flexible packaging, trays, vacuum packs, containers |
| Trade and export development | Cross-border market access and buyer expansion | Engage exporters, importers, and trade intermediaries | Trade services, logistics, compliance support |
| Food safety and traceability | Inspection, certification, and quality assurance | Reach compliance and QA teams for solution positioning | Testing, traceability software, certification services |
| Pre-prepared seafood | Convenience, product innovation, retail-ready formats | Connect with retail and foodservice product developers | Processed seafood, ingredient solutions, private label supply |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly centered on seafood, fisheries, aquaculture, and related supply chains. |
| Decision-maker availability | High | Procurement, sourcing, supply chain, retail, and operations decision-makers are likely to attend. |
| Data collection potential | High | The event’s purchasing group positioning supports list-building and lead capture. |
| Apollo targeting potential | Very High | Clear alignment to food, retail, logistics, import/export, and wholesale industries. |
| Geographic targeting potential | Very High | Strong local, national, Greater Bay Area, and international buyer concentration. |
| Best outreach approach | High | Target procurement and category teams before the event; follow up with logistics, product, and supplier fit messaging after registration or on-site. |
| Overall lead quality | Very High | Strong event for buyer profiling, attendee list sales, and supplier-to-buyer outreach. |
| Best use case | Very High | Seafood sourcing, cold-chain, packaging, processing equipment, and trade partnership prospecting. |
| Limitations / risks | Medium | Current-year exhibitor and attendee lists were not provided in the reviewed text, so confirmed participant mapping is limited. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Logistics & Supply Chain; Import & Export; Retail; Wholesale; Supermarkets; Restaurants; Hospitality; Packaging & Containers; Mechanical or Industrial Engineering; Agriculture; Government Administration | Capture the most relevant buyer-side and supply-chain organizations |
| Departments | Procurement, Supply Chain, Sourcing, Operations, Merchandising, Commercial, Quality, Business Development | Reach functional owners and commercial decision-makers |
| Seniority | C-Level, VP, Director, Head, Manager | Prioritize decision-makers and budget holders |
| Job titles | Chief Procurement Officer, VP Procurement, Procurement Director, Category Manager, Strategic Sourcing Manager, Supply Chain Director, Food Sourcing Manager, Cold Chain Operations Manager, Merchandising Director, Quality Assurance Director, Business Development Director | Target the roles most likely to source, approve, or influence buying decisions |
| Geography | China; Guangdong; Greater Bay Area; Hong Kong; Macau; ASEAN; Japan; South Korea; Southeast Asia; global seafood trade hubs | Align outreach to the event’s strongest buyer corridors |
| Employee size | 51-200; 201-500; 501-1,000; 1,001-5,000; 5,001+ | Focus on organizations with active procurement and repeat purchasing cycles |
| Keywords | seafood, aquaculture, fisheries, cold chain, frozen food, import, export, distribution, wholesale, supermarket, fish farm, marine ranching, food processing | Refine to event-specific buying intent and product fit |
| Company type | Private and public companies; trading companies; distributors; retailers; foodservice operators; government-related organizations | Broaden coverage across buyer-side segments |
| Revenue range | Medium to large revenue bands preferred where available | Prioritize organizations with commercial scale and procurement budgets |
| Technologies | ERP, inventory management, cold-chain monitoring, procurement platforms, WMS, logistics software | Useful when selling digital, logistics, or supply-chain solutions |
Suggested Apollo Search Logic: (food sourcing OR seafood OR aquaculture OR fisheries OR cold chain OR import export OR wholesale OR supermarket OR distribution) AND (procurement OR sourcing OR category manager OR supply chain OR operations OR merchandising OR quality) AND geography filters for Guangdong, China, Hong Kong, Macau, ASEAN.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| China FISHEX Official Website | Official organizer / event site | Event name, edition, dates, venue, city, country context, expected exhibition scale, exhibitor estimate, buyer group estimate, visitor estimate, theme scope | High |
| China FISHEX Home Page Content | Official event page | Verified the 12th edition, Guangzhou location, China Import and Export Fair Complex, and 2026-09-10 to 2026-09-12 schedule | High |
| China FISHEX Theme Exhibitions / Forum Pages | Official event page | Confirmed co-located show themes and industry forum relevance for fisheries, aquaculture, cold chain, and processing | High |
| China FISHEX News Items | Official event news | Confirmed the event is actively being promoted as a 2026 edition and supports international buyer reach | Medium-High |
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