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About this event
Childcare & Education Expo National (UK) — 2–3 October 2026
Childcare & Education Expo National is the UK’s leading, longest-running early years event. It brings together nursery owners, senior leaders, managers, and practitioners from across the country for two days of learning, networking, and practical solutions focused on early education settings.
Event snapshot (from the official event site)
- Event name: Childcare & Education Expo National
- Date: 2 - 3 October 2026
- Venue: Coventry Building Society Arena
- Location: Coventry (UK) (city name implied by the venue’s Coventry Building Society Arena branding on the official page)
- Event positioning: UK’s longest-running and award-winning early years event
1) Who attends (buyers / attendees)
This event is primarily an early years education community gathering. The audience is built around decision-makers and practitioners who can influence (directly or indirectly) what services, products, training, and support early years settings choose.
High-intent attendee groups highlighted by the event’s official description include:
- Nursery owners who make or approve operational and growth decisions.
- Senior leaders and managers focused on compliance, quality improvement, staffing effectiveness, and day-to-day implementation.
- Practitioners seeking practical CPD, classroom-ready approaches, and evidence-informed strategies.
- Specialist SEND in Early Years Conference delegates seeking knowledge and strategies to create more inclusive learning environments.
- Sector experts and speakers delivering CPD-accredited training, free workshops, and structured seminar sessions.
- Ofsted representatives appearing face-to-face via the event’s free advice sessions and the “Advice Corner,” enabling attendees to ask questions directly.
In other words, the strongest attendee value comes from the fact that the event is designed as a solutions-and-support marketplace for early years settings—not just a general networking occasion.
2) Where the show is happening + attendee geographic origin
Where: The expo takes place at Coventry Building Society Arena.
When: 2–3 October 2026.
Geographic origin: The event is explicitly described as bringing together early years professionals from across the country. That means we should treat audience origin as primarily UK-wide, drawing practitioners and leaders from multiple regions to a single national hub.
3) Audience reach (Local / National / Global)
This is a national reach event. The official event description positions it as a UK-leading early years event with participants from across the country. It also references the community connecting with an “international early years community,” which suggests that while the core attendee base is UK-focused, there may be additional international visibility depending on supplier participation and speaker interest.
Primary reach: National (UK-wide)
Secondary reach: Potential international presence (as referenced by the broader event brand community)
4) Sample buyer company names (buyers only) + websites
We can generate buyer-ready targeting for this show, but we must align “buyer companies” to your client requirements and product category. To do this accurately, we need your client details (website and product focus).
Requested from you (required): Please share your client website URL (and, if possible, the exact product/service categories we should prioritize).
Once we have that, we will recommend the best-fit buyer accounts and match them to relevant visitor intent at Childcare & Education Expo National.
Until that is provided, we are leaving the “sample buyer company names + websites” section blank to avoid inserting mismatched or inaccurate buyer profiles.
5) Job profiles, industries & event type
The event is tailored to early years settings, and the attendee roles align to education leadership, early years delivery, and operational decision-making.
Job profiles to target
- Nursery owner / proprietor
- Senior leader / manager
- Practitioner
- Inclusion / SEND-related leads (delegates attending the SEND in Early Years Conference)
- CPD decision-influencers (leaders selecting training pathways and improvement priorities)
Industries & event type fit (how the event is “consumed”)
The event should be treated as an intersection of early education leadership, child development, and setting improvement—with strong emphasis on recruitment/retention topics, curriculum development, and wellbeing.
- Event type: Education / Early Years Expo with CPD, workshops, supplier solutions, and compliance guidance
- Primary industries: Early education, childcare services, training & professional development, and early years learning support products
- Community anchor: Ofsted engagement via free sessions and advice corner
6) Estimated attendance (expected total footfall)
The official event page indicates an audience scale of:
- 3,000+ visitors
- 100+ suppliers
- 40+ speakers
Based on this official page data, the expected total attendance/footfall should be treated as 3,000+ over the full event duration (2 days).
7) Key focus areas & buyer engagement
The event is designed around practical, current challenges facing early years settings. It also includes content streams that turn “learning” into “implementation,” which increases engagement quality for suppliers and solution providers.
Key focus areas (what attendees come for)
- Recruitment and retention (explicitly referenced as a topic area attendees gain practical insights on)
- Curriculum development and early years learning approaches
- Wellbeing (for children and/or setting practice, as referenced)
- Professional development via CPD-accredited training
- Ofsted support and guidance through face-to-face engagement and the Advice Corner
- SEND in Early Years: specialist knowledge, strategies, and support for inclusive learning environments
- Community support sessions alongside practical solutions and free workshops
Buyer engagement approach (how to position our targeting)
For this expo, the best-performing engagement strategy is to align supplier/buyer messaging to the “why visit” intent:
- Compliance confidence: Ofsted-facing topics and inspection readiness.
- Operational improvement: recruitment, retention, leadership, and management support.
- Teaching outcomes: curriculum, play-based approaches, and child development content.
- Inclusion execution: practical SEND strategies and supportive tools.
- Training implementation: CPD-aligned solutions that help settings turn knowledge into practice.
8) Client-product fit note (we need your client details to shortlist the best buyers)
We can only recommend the best buyer profiles for your specific requirement after we review the client’s product/service. The event audience contains many relevant roles, but “best buyers” depends heavily on whether your client sells, for example, education resources, training, childcare technology, inclusion/SEND tools, staffing solutions, premises services, or compliance-related support.
Please share: your client website URL.
After reviewing it, we will respond with:
- Best buyer fit companies to target for this event
- Priority ranking of buyer roles
- Recommended job titles aligned to the decision makers most likely to evaluate solutions at an early years expo
- Buyer-company list including their websites
We will base these recommendations on event intent and your client’s offering—so the list is accurate and relevant, not generic.
9) Suggested industries to use (mapped to your provided industry taxonomy)
For Childcare & Education Expo National, we recommend focusing on industries from your taxonomy that align with early education services, training, professional coaching, and education management.
- Education Management
- Higher Education (only where suppliers/support services involve training, teacher development, or sector-wide education programs)
- Primary/Secondary Education (where early years education overlaps with broader education providers or training pathways)
- Professional Training & Coaching
- E-Learning (if your client offers digital learning content or CPD platforms)
- Program Development (for curriculum/program-based solutions)
- Health, Wellness & Fitness (only when products/services are explicitly wellbeing-focused in education settings)
- Nonprofit Organization Management (where SEND/inclusion initiatives are delivered through charities or sector bodies)
- Hospitality (only if a client offers services tied to childcare operations such as catering/venues—generally less core but possible depending on your offering)
- Events Services (if your client supports event logistics, CPD programme support, or conference production)
Once we receive your client website, we will narrow this down to the most precise industry filters and align them to buyer job roles that match the early years expo’s demand signals.
What we can deliver next (based on your client requirements)
After you share your client website, we will produce an optimized buyer targeting pack for Childcare & Education Expo National, including:
- Buyer-company shortlists (priority-ranked)
- Best job titles to target per company
- Company websites for validation and outreach
- How each buyer maps to the expo’s key focus areas (CPD, Ofsted support, SEND, recruitment/retention, curriculum and wellbeing)
Next step: please send your client website URL and a one-line description of what your client sells (or the primary categories). We will then return the best buyers for this expo based on your requirements.
Data sheet
| Event Name | Childcare & Education Expo National |
| Event Date | 2–3 October 2026 |
| Event Status | Upcoming |
| Venue | Coventry Building Society Arena |
| City | Coventry |
| State / Region | West Midlands |
| Country | United Kingdom |
| Organizer | Childcare & Education Expo |
| Official Event Website | childcareeducationexpo.co.uk/national |
| Event Type | B2B trade show, education conference, CPD learning event, supplier marketplace |
| Primary Category | Education & Training |
| Secondary Applicable Categories | Business Services; Wellness, Health & Fitness; Government Administration (for Ofsted-facing content) |
| Audience Reach | National, with international early-years community reach |
| Estimated Attendance / Expected Footfall | 3,000+ visitors (organizer-published figure) |
| Attendance Data Reliability | Confirmed by organizer on official event page |
| Main Purpose of Event | To connect nursery owners, senior leaders, managers, and practitioners with CPD training, expert speakers, practical ideas, Ofsted-facing guidance, and early-years suppliers. |
Childcare & Education Expo National is positioned as the UK’s leading and longest-running early years event, serving the nursery and childcare market with a blend of exhibition, professional development, and community networking. The official content highlights CPD-accredited training, free workshops, the SEND in Early Years Conference, and direct engagement with Ofsted through advice sessions.
The event matters because it attracts the decision-makers and influencers who shape purchasing, staffing, curriculum, compliance, and operational improvement in early education settings. For suppliers, this creates a strong environment for lead generation, product education, partnership development, and account-based outreach to nursery groups, educational providers, and sector specialists.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Nursery owners and operators | Independent nurseries, nursery chains, early-years groups | Budget owner, final decision-maker, setting strategy | High-value prospects for products, services, curriculum, furniture, software, and compliance tools |
| Senior leaders / directors | Early years groups, education trusts, multi-site providers | Influencer and approver for operational and strategic buying | Strong fit for SaaS, training, safeguarding, workforce, and quality improvement solutions |
| Nursery managers / centre managers | Single-site and multi-site nursery settings | Operational buyer, user, and recommender | Relevant for staffing, admin systems, safety, learning resources, and equipment |
| Practitioners / educators | Early years practitioners, teachers, room leaders | Influencer, product evaluator, content consumer | Relevant for classroom resources, play products, CPD, and implementation-friendly tools |
| SEND / inclusion leaders | Early years providers, specialist educators, inclusion teams | Needs assessor and solution recommender | Strong fit for inclusion support, adaptive resources, training, and assessment tools |
| Compliance / quality leaders | Nurseries, chains, education providers | Decision-influencer for policy, audit, inspection readiness | Good fit for governance, documentation, and risk-management suppliers |
| HR / recruitment / retention leads | Nursery groups, early years employers, education organisations | Influencer for workforce tools and hiring support | Relevant for staffing, payroll, benefits, recruitment, training, and retention services |
| Government / regulator-facing attendees | Ofsted and related sector stakeholders | Policy, inspection, and compliance influence | Important for compliance, audit, safeguarding, and quality providers |
| Suppliers / sponsors / exhibitors | Early years product and service companies | Not buyer-side; useful for ecosystem mapping and partner targeting | Useful for channel partnerships and competitive intelligence, not as primary buyer targets |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Coventry host city | Local nurseries, providers, and educators | Medium | Convenient access for local decision-makers and practitioners |
| West Midlands region | Regional nursery groups, training providers, education specialists | High | Strong regional pull due to major population and business base |
| Nearby business hubs | Birmingham, Leicester, Nottingham, Northampton, Warwickshire, Oxford corridor | High | Short-haul travel supports day-trip attendance and repeat engagement |
| National UK reach | Nursery chains, early years leaders, sector specialists from across England, Scotland, Wales, and Northern Ireland | Very High | Organizer positions the event as a national early years event |
| International reach | International early years professionals, suppliers, and education specialists | Low to Medium | Official site states the community includes UK and international professionals |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary reach | Official messaging positions the event as the UK’s leading national event for early years education and says it brings together professionals from across the country. |
| Global | Secondary reach | The event site references a broader international early years community, which may support overseas supplier and educator interest. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Ofsted | Government / regulator | Official event content includes Ofsted face-to-face sessions and Advice Corner activity. | gov.uk/ofsted | Inspector, Policy Lead, Regional Director, Stakeholder Manager | Confirmed Government / Procurement Organization |
| Tapestry | Early years software / edtech | Official site testimonial indicates active community participation and strong sector alignment. | eyworks.com/tapestry | Operations Director, Partnerships Director, Sales Director, Customer Success Lead | Prior-Year Participation Evidence |
| Lanka Kade | Learning resources / toys supplier | Official site testimonial references meeting nursery owners, managers, and practitioners. | lankakade.co.uk | Buying Manager, Head of Education Sales, Commercial Director | Prior-Year Participation Evidence |
| Create Visual Aids | Education resources / visual supports | Official testimonial confirms strong visitor engagement with the brand at the expo. | createvisualaids.co.uk | Managing Director, Product Manager, Sales Manager | Prior-Year Participation Evidence |
| Busy Bees Nurseries | Nursery chain / operator | Large operator with recurring need for staffing, curriculum, compliance, and operational solutions. | busybeesnursery.com | Procurement Lead, Operations Director, Nursery Group Director | Strong Market Fit, Attendance Not Confirmed |
| Kids Planet Day Nurseries | Nursery chain / operator | High-volume nursery group with multi-site purchasing needs. | kidsplanetdaynurseries.co.uk | Director of Operations, Head of Procurement, Quality Manager | Strong Market Fit, Attendance Not Confirmed |
| Bright Horizons | Early education / childcare provider | Large provider with structured buying across HR, facilities, and learning resources. | brighthorizons.com | Procurement Manager, Regional Operations Director, Learning & Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Childbase Partnership | Nursery operator | Relevant for curriculum, staffing, compliance, and facilities-related buying. | childbasepartnership.com | Managing Director, Operations Director, Nursery Manager | Strong Market Fit, Attendance Not Confirmed |
| N Family Club | Nursery operator / premium childcare brand | Growth-oriented operator likely to evaluate tools, furniture, and operational services. | nfamilyclub.com | Founder, Head of Operations, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Tops Day Nurseries | Nursery group | Multi-site provider with buying needs in learning, sustainability, and operations. | topsdaynurseries.co.uk | Operations Director, Procurement Lead, Area Manager | Strong Market Fit, Attendance Not Confirmed |
| Jigsaw Education Group | Education / nursery group | Likely decision-maker for curriculum, software, and service procurement. | jigsaweducationgroup.com | Chief Executive Officer, Operations Manager, Head of Procurement | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Nursery Owner / Managing Director / CEO | Executive | Owner / C-level | Final authority on purchases, growth, partnerships, and service adoption. |
| 2 | Director of Operations | Operations | Director | Controls implementation across sites and influences supplier shortlists. |
| 3 | Head of Procurement / Procurement Manager | Procurement | Manager / Head | Central for supplier selection, buying process, and vendor evaluation. |
| 4 | Nursery Manager / Centre Manager | Site Operations | Manager | Day-to-day user and evaluator of products, systems, and support services. |
| 5 | Head of Quality / Compliance Lead | Quality / Compliance | Head / Manager | Highly relevant to Ofsted-readiness, safeguarding, and assurance tools. |
| 6 | SEND / Inclusion Lead | Inclusion / Curriculum | Lead / Manager | Key audience for specialist resources, assessments, and inclusive practice support. |
| 7 | HR / Recruitment Manager | Human Resources | Manager / Head | Important for workforce attraction, retention, onboarding, and staff development. |
| 8 | Operations Director / Area Manager | Multi-site Operations | Director / Senior Manager | Oversees multiple locations and evaluates scalable solutions. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Education Management | Core sector match for nursery and early-years providers. | Nursery groups, learning platforms, training, curriculum support |
| 2 | Professional Training & Coaching | Strong CPD and skills-development focus. | Staff development, leadership coaching, compliance training |
| 3 | E-Learning | Digital learning and CPD delivery are highly relevant. | Online training, assessment, onboarding, micro-learning |
| 4 | Information Technology & Services | Nurseries need software for management and communication. | Nursery management systems, CRM, parent apps, analytics |
| 5 | Consumer Goods | Educational toys, furniture, and supplies are purchase categories. | Classroom resources, play materials, branded products |
| 6 | Business Supplies & Equipment | Operational procurement is common for nursery settings. | Furniture, admin supplies, safety equipment, consumables |
| 7 | Human Resources | Recruitment and retention are major sector issues. | Recruitment platforms, benefits, compliance onboarding |
| 8 | Facilities Services | Sites need cleaning, maintenance, safety, and premises support. | Facilities management, maintenance, hygiene services |
| 9 | Security & Investigations | Safeguarding and site security are relevant purchase areas. | Access control, CCTV, safeguarding systems |
| 10 | Government Administration | Relevant to Ofsted-facing sessions and policy stakeholders. | Public-sector engagement, compliance, policy support |
| 11 | Retail | Retail buyers may source learning, play, and childcare products. | Product sourcing, category management, distribution |
| 12 | Wholesale | Useful for supplier and distribution-channel targeting. | Distributors, importers, resellers of early-years products |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 3,000+ visitors | Confirmed | Organizer-published figure on official event page | Use as the best publicly stated attendance indicator |
| Exhibitor / supplier count | 100+ suppliers | Confirmed | Organizer-published figure on official event page | Supplier count supports strong lead-gen and partner-mapping use cases |
| Speaker count | 40+ speakers | Confirmed | Organizer-published figure on official event page | Useful for content mapping and influence analysis |
| Buyer count | Not publicly confirmed | Unconfirmed | Attendance segmentation not published | Likely strong buyer presence from nursery owners and managers |
| Historical attendance | More than 60,000 nurseries and childcare businesses connected since 2009 | Historical / organizer claim | Official home page statement | This is cumulative historical reach, not current-edition attendance |
| Attendance figure verification note | Attendance figure publicly confirmed by the organizer | Confirmed | Official event page | Suitable for B2B attendee list building and sponsor prospecting |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| CPD / training | Practical staff development and leadership learning | Seminars, workshop demos, downloadable resources | Training platforms, coaching, compliance education |
| Ofsted / compliance | Inspection readiness and policy clarity | Advice Corner, audit checklists, advisory content | Compliance software, policy templates, audit support |
| SEND / inclusion | Tools and strategies for inclusive environments | Specialist conference sessions and product demos | Adaptive learning resources, assessments, expert services |
| Recruitment / retention | Hiring, onboarding, and staff stability | Lead magnets, HR clinics, workforce tools | Recruitment platforms, HR services, employer branding |
| Curriculum / child development | Practice-led ideas and resources | Demo stations, educational content, expert talks | Curriculum kits, play resources, assessment tools |
| Operations / technology | Efficiency, communication, and reporting | Software demos, ROI messaging, case studies | Nursery management systems, CRM, analytics, parent comms |
| Wellbeing / environment | Safe, healthy, and engaging environments | Hands-on product displays and case-led education | Furniture, sensory tools, hygiene, safety solutions |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Attendee mix includes nursery owners, leaders, managers, and practitioners with direct influence over purchasing. |
| Decision-maker availability | High | Strong concentration of operational and executive stakeholders from early years providers. |
| Data collection potential | High | Speaker, supplier, and agenda content can be used to infer intent and segment prospects. |
| Apollo targeting potential | Very High | Clear industry, title, and geography filters support precise prospecting. |
| Geographic targeting potential | High | National UK attendance with strong regional concentration in the Midlands and nearby business hubs. |
| Best outreach approach | High-touch, value-led | Lead with inspection readiness, staff efficiency, child outcomes, and practical implementation. |
| Overall lead quality | Very High | Strong B2B fit for attendee list sales, exhibitor outreach, and buyer profiling. |
| Best use case | List building, ABM, sponsor targeting | Effective for supplier-side lead generation, partnership prospecting, and direct sales follow-up. |
| Limitations / risks | Medium | Current-year attendee list is not publicly available, so some buyer targeting relies on market-fit inference. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Education Management; Professional Training & Coaching; E-Learning; Information Technology & Services; Business Supplies & Equipment; Human Resources; Facilities Services; Consumer Goods; Security & Investigations; Government Administration | Prioritize buyer-side organizations likely to purchase products or services relevant to early years settings. |
| Departments | Operations; Procurement; Human Resources; Education; Facilities; Compliance; Executive | Focus on departments with budget ownership or strong influence. |
| Seniority | Owner; Founder; C-Level; VP; Director; Head; Manager | Targets decision-makers and serious evaluators. |
| Job titles | Nursery Owner, Managing Director, CEO, Operations Director, Nursery Manager, Procurement Manager, Head of Compliance, SEND Lead, HR Manager, Director of Quality, Training Manager | Direct match to the buyer personas most likely to attend or buy. |
| Geography | United Kingdom; West Midlands; England; major metro areas including London, Birmingham, Manchester, Leeds, Bristol, and Glasgow | Aligns with a national event that still has regional gravity around Coventry. |
| Employee size | 11–50, 51–200, 201–500, 501–1,000+ | Captures single-site nurseries through large multi-site groups and suppliers. |
| Keywords | nursery, early years, childcare, pre-school, SEND, Ofsted, CPD, safeguarding, curriculum, nursery management, inclusion | Boosts relevance for event-specific prospecting. |
| Company type | Private companies, multi-site operators, education brands, government-linked bodies, charities, associations | Captures the broad set of organizations active in the early years market. |
| Technologies | CRM, marketing automation, learning management systems, HR software, scheduling tools | Useful if the client sells software or technology-enabled services. |
| Revenue range | Optional: mid-market and enterprise-like multi-site providers | Prioritize larger groups with recurring procurement needs. |
| Suggested Apollo Search Logic | (nursery OR childcare OR “early years” OR preschool OR pre-school) AND (owner OR director OR manager OR procurement OR operations OR compliance OR SEND OR HR) | Builds a focused prospect set aligned with likely event buyers. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Childcare & Education Expo National official event page | Official organizer website | Dates, venue, visitor count, supplier count, speaker count, event positioning, Ofsted and SEND content | Very High |
| Childcare & Education Expo home page | Official organizer website | National positioning, international community reference, historical reach statement since 2009 | Very High |
| Official exhibitor list page | Official event directory | Potential current-year supplier ecosystem and partner mapping | High |
| Official speaker directory page | Official agenda / directory | Speaker ecosystem and content themes | High |
| Official programme page | Official agenda / programme | CPD content, Ofsted sessions, SEND conference, topic mapping | High |
| Coventry Building Society Arena official website | Venue website | Venue identity and location verification | High |
| Ofsted official GOV.UK page | Government agency page | Verification of the regulator referenced in event content | Very High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Childcare & Education Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
