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About this event

Childcare & Education Expo National (2–3 October 2026) - Event Description

Childcare & Education Expo National (UK) — 2–3 October 2026

Childcare & Education Expo National is the UK’s leading, longest-running early years event. It brings together nursery owners, senior leaders, managers, and practitioners from across the country for two days of learning, networking, and practical solutions focused on early education settings.

Event snapshot (from the official event site)

  • Event name: Childcare & Education Expo National
  • Date: 2 - 3 October 2026
  • Venue: Coventry Building Society Arena
  • Location: Coventry (UK) (city name implied by the venue’s Coventry Building Society Arena branding on the official page)
  • Event positioning: UK’s longest-running and award-winning early years event

1) Who attends (buyers / attendees)

This event is primarily an early years education community gathering. The audience is built around decision-makers and practitioners who can influence (directly or indirectly) what services, products, training, and support early years settings choose.

High-intent attendee groups highlighted by the event’s official description include:

  • Nursery owners who make or approve operational and growth decisions.
  • Senior leaders and managers focused on compliance, quality improvement, staffing effectiveness, and day-to-day implementation.
  • Practitioners seeking practical CPD, classroom-ready approaches, and evidence-informed strategies.
  • Specialist SEND in Early Years Conference delegates seeking knowledge and strategies to create more inclusive learning environments.
  • Sector experts and speakers delivering CPD-accredited training, free workshops, and structured seminar sessions.
  • Ofsted representatives appearing face-to-face via the event’s free advice sessions and the “Advice Corner,” enabling attendees to ask questions directly.

In other words, the strongest attendee value comes from the fact that the event is designed as a solutions-and-support marketplace for early years settings—not just a general networking occasion.

2) Where the show is happening + attendee geographic origin

Where: The expo takes place at Coventry Building Society Arena.
When: 2–3 October 2026.

Geographic origin: The event is explicitly described as bringing together early years professionals from across the country. That means we should treat audience origin as primarily UK-wide, drawing practitioners and leaders from multiple regions to a single national hub.

3) Audience reach (Local / National / Global)

This is a national reach event. The official event description positions it as a UK-leading early years event with participants from across the country. It also references the community connecting with an “international early years community,” which suggests that while the core attendee base is UK-focused, there may be additional international visibility depending on supplier participation and speaker interest.

Primary reach: National (UK-wide)
Secondary reach: Potential international presence (as referenced by the broader event brand community)

4) Sample buyer company names (buyers only) + websites

We can generate buyer-ready targeting for this show, but we must align “buyer companies” to your client requirements and product category. To do this accurately, we need your client details (website and product focus).

Requested from you (required): Please share your client website URL (and, if possible, the exact product/service categories we should prioritize).
Once we have that, we will recommend the best-fit buyer accounts and match them to relevant visitor intent at Childcare & Education Expo National.

Until that is provided, we are leaving the “sample buyer company names + websites” section blank to avoid inserting mismatched or inaccurate buyer profiles.

5) Job profiles, industries & event type

The event is tailored to early years settings, and the attendee roles align to education leadership, early years delivery, and operational decision-making.

Job profiles to target

  • Nursery owner / proprietor
  • Senior leader / manager
  • Practitioner
  • Inclusion / SEND-related leads (delegates attending the SEND in Early Years Conference)
  • CPD decision-influencers (leaders selecting training pathways and improvement priorities)

Industries & event type fit (how the event is “consumed”)

The event should be treated as an intersection of early education leadership, child development, and setting improvement—with strong emphasis on recruitment/retention topics, curriculum development, and wellbeing.

  • Event type: Education / Early Years Expo with CPD, workshops, supplier solutions, and compliance guidance
  • Primary industries: Early education, childcare services, training & professional development, and early years learning support products
  • Community anchor: Ofsted engagement via free sessions and advice corner

6) Estimated attendance (expected total footfall)

The official event page indicates an audience scale of:

  • 3,000+ visitors
  • 100+ suppliers
  • 40+ speakers

Based on this official page data, the expected total attendance/footfall should be treated as 3,000+ over the full event duration (2 days).

7) Key focus areas & buyer engagement

The event is designed around practical, current challenges facing early years settings. It also includes content streams that turn “learning” into “implementation,” which increases engagement quality for suppliers and solution providers.

Key focus areas (what attendees come for)

  • Recruitment and retention (explicitly referenced as a topic area attendees gain practical insights on)
  • Curriculum development and early years learning approaches
  • Wellbeing (for children and/or setting practice, as referenced)
  • Professional development via CPD-accredited training
  • Ofsted support and guidance through face-to-face engagement and the Advice Corner
  • SEND in Early Years: specialist knowledge, strategies, and support for inclusive learning environments
  • Community support sessions alongside practical solutions and free workshops

Buyer engagement approach (how to position our targeting)

For this expo, the best-performing engagement strategy is to align supplier/buyer messaging to the “why visit” intent:

  • Compliance confidence: Ofsted-facing topics and inspection readiness.
  • Operational improvement: recruitment, retention, leadership, and management support.
  • Teaching outcomes: curriculum, play-based approaches, and child development content.
  • Inclusion execution: practical SEND strategies and supportive tools.
  • Training implementation: CPD-aligned solutions that help settings turn knowledge into practice.

8) Client-product fit note (we need your client details to shortlist the best buyers)

We can only recommend the best buyer profiles for your specific requirement after we review the client’s product/service. The event audience contains many relevant roles, but “best buyers” depends heavily on whether your client sells, for example, education resources, training, childcare technology, inclusion/SEND tools, staffing solutions, premises services, or compliance-related support.

Please share: your client website URL.
After reviewing it, we will respond with:

  • Best buyer fit companies to target for this event
  • Priority ranking of buyer roles
  • Recommended job titles aligned to the decision makers most likely to evaluate solutions at an early years expo
  • Buyer-company list including their websites

We will base these recommendations on event intent and your client’s offering—so the list is accurate and relevant, not generic.

9) Suggested industries to use (mapped to your provided industry taxonomy)

For Childcare & Education Expo National, we recommend focusing on industries from your taxonomy that align with early education services, training, professional coaching, and education management.

  • Education Management
  • Higher Education (only where suppliers/support services involve training, teacher development, or sector-wide education programs)
  • Primary/Secondary Education (where early years education overlaps with broader education providers or training pathways)
  • Professional Training & Coaching
  • E-Learning (if your client offers digital learning content or CPD platforms)
  • Program Development (for curriculum/program-based solutions)
  • Health, Wellness & Fitness (only when products/services are explicitly wellbeing-focused in education settings)
  • Nonprofit Organization Management (where SEND/inclusion initiatives are delivered through charities or sector bodies)
  • Hospitality (only if a client offers services tied to childcare operations such as catering/venues—generally less core but possible depending on your offering)
  • Events Services (if your client supports event logistics, CPD programme support, or conference production)

Once we receive your client website, we will narrow this down to the most precise industry filters and align them to buyer job roles that match the early years expo’s demand signals.

What we can deliver next (based on your client requirements)

After you share your client website, we will produce an optimized buyer targeting pack for Childcare & Education Expo National, including:

  • Buyer-company shortlists (priority-ranked)
  • Best job titles to target per company
  • Company websites for validation and outreach
  • How each buyer maps to the expo’s key focus areas (CPD, Ofsted support, SEND, recruitment/retention, curriculum and wellbeing)

Next step: please send your client website URL and a one-line description of what your client sells (or the primary categories). We will then return the best buyers for this expo based on your requirements.

Data sheet

Childcare & Education Expo – Event Attendee & Buyer Profile Analysis
Event Date: 2–3 October 2026
Location: Coventry Building Society Arena, Coventry, West Midlands, United Kingdom
Event Status: Upcoming
Research Date: 6 July 2026
Event Overview
Event Name Childcare & Education Expo National
Event Date 2–3 October 2026
Event Status Upcoming
Venue Coventry Building Society Arena
City Coventry
State / Region West Midlands
Country United Kingdom
Organizer Childcare & Education Expo
Official Event Website childcareeducationexpo.co.uk/national
Event Type B2B trade show, education conference, CPD learning event, supplier marketplace
Primary Category Education & Training
Secondary Applicable Categories Business Services; Wellness, Health & Fitness; Government Administration (for Ofsted-facing content)
Audience Reach National, with international early-years community reach
Estimated Attendance / Expected Footfall 3,000+ visitors (organizer-published figure)
Attendance Data Reliability Confirmed by organizer on official event page
Main Purpose of Event To connect nursery owners, senior leaders, managers, and practitioners with CPD training, expert speakers, practical ideas, Ofsted-facing guidance, and early-years suppliers.
About the Event

Childcare & Education Expo National is positioned as the UK’s leading and longest-running early years event, serving the nursery and childcare market with a blend of exhibition, professional development, and community networking. The official content highlights CPD-accredited training, free workshops, the SEND in Early Years Conference, and direct engagement with Ofsted through advice sessions.

The event matters because it attracts the decision-makers and influencers who shape purchasing, staffing, curriculum, compliance, and operational improvement in early education settings. For suppliers, this creates a strong environment for lead generation, product education, partnership development, and account-based outreach to nursery groups, educational providers, and sector specialists.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Nursery owners and operators Independent nurseries, nursery chains, early-years groups Budget owner, final decision-maker, setting strategy High-value prospects for products, services, curriculum, furniture, software, and compliance tools
Senior leaders / directors Early years groups, education trusts, multi-site providers Influencer and approver for operational and strategic buying Strong fit for SaaS, training, safeguarding, workforce, and quality improvement solutions
Nursery managers / centre managers Single-site and multi-site nursery settings Operational buyer, user, and recommender Relevant for staffing, admin systems, safety, learning resources, and equipment
Practitioners / educators Early years practitioners, teachers, room leaders Influencer, product evaluator, content consumer Relevant for classroom resources, play products, CPD, and implementation-friendly tools
SEND / inclusion leaders Early years providers, specialist educators, inclusion teams Needs assessor and solution recommender Strong fit for inclusion support, adaptive resources, training, and assessment tools
Compliance / quality leaders Nurseries, chains, education providers Decision-influencer for policy, audit, inspection readiness Good fit for governance, documentation, and risk-management suppliers
HR / recruitment / retention leads Nursery groups, early years employers, education organisations Influencer for workforce tools and hiring support Relevant for staffing, payroll, benefits, recruitment, training, and retention services
Government / regulator-facing attendees Ofsted and related sector stakeholders Policy, inspection, and compliance influence Important for compliance, audit, safeguarding, and quality providers
Suppliers / sponsors / exhibitors Early years product and service companies Not buyer-side; useful for ecosystem mapping and partner targeting Useful for channel partnerships and competitive intelligence, not as primary buyer targets
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Coventry host city Local nurseries, providers, and educators Medium Convenient access for local decision-makers and practitioners
West Midlands region Regional nursery groups, training providers, education specialists High Strong regional pull due to major population and business base
Nearby business hubs Birmingham, Leicester, Nottingham, Northampton, Warwickshire, Oxford corridor High Short-haul travel supports day-trip attendance and repeat engagement
National UK reach Nursery chains, early years leaders, sector specialists from across England, Scotland, Wales, and Northern Ireland Very High Organizer positions the event as a national early years event
International reach International early years professionals, suppliers, and education specialists Low to Medium Official site states the community includes UK and international professionals
3. Audience Reach
Reach Level Assessment Explanation
National Primary reach Official messaging positions the event as the UK’s leading national event for early years education and says it brings together professionals from across the country.
Global Secondary reach The event site references a broader international early years community, which may support overseas supplier and educator interest.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
Ofsted Government / regulator Official event content includes Ofsted face-to-face sessions and Advice Corner activity. gov.uk/ofsted Inspector, Policy Lead, Regional Director, Stakeholder Manager Confirmed Government / Procurement Organization
Tapestry Early years software / edtech Official site testimonial indicates active community participation and strong sector alignment. eyworks.com/tapestry Operations Director, Partnerships Director, Sales Director, Customer Success Lead Prior-Year Participation Evidence
Lanka Kade Learning resources / toys supplier Official site testimonial references meeting nursery owners, managers, and practitioners. lankakade.co.uk Buying Manager, Head of Education Sales, Commercial Director Prior-Year Participation Evidence
Create Visual Aids Education resources / visual supports Official testimonial confirms strong visitor engagement with the brand at the expo. createvisualaids.co.uk Managing Director, Product Manager, Sales Manager Prior-Year Participation Evidence
Busy Bees Nurseries Nursery chain / operator Large operator with recurring need for staffing, curriculum, compliance, and operational solutions. busybeesnursery.com Procurement Lead, Operations Director, Nursery Group Director Strong Market Fit, Attendance Not Confirmed
Kids Planet Day Nurseries Nursery chain / operator High-volume nursery group with multi-site purchasing needs. kidsplanetdaynurseries.co.uk Director of Operations, Head of Procurement, Quality Manager Strong Market Fit, Attendance Not Confirmed
Bright Horizons Early education / childcare provider Large provider with structured buying across HR, facilities, and learning resources. brighthorizons.com Procurement Manager, Regional Operations Director, Learning & Development Lead Strong Market Fit, Attendance Not Confirmed
Childbase Partnership Nursery operator Relevant for curriculum, staffing, compliance, and facilities-related buying. childbasepartnership.com Managing Director, Operations Director, Nursery Manager Strong Market Fit, Attendance Not Confirmed
N Family Club Nursery operator / premium childcare brand Growth-oriented operator likely to evaluate tools, furniture, and operational services. nfamilyclub.com Founder, Head of Operations, Commercial Director Strong Market Fit, Attendance Not Confirmed
Tops Day Nurseries Nursery group Multi-site provider with buying needs in learning, sustainability, and operations. topsdaynurseries.co.uk Operations Director, Procurement Lead, Area Manager Strong Market Fit, Attendance Not Confirmed
Jigsaw Education Group Education / nursery group Likely decision-maker for curriculum, software, and service procurement. jigsaweducationgroup.com Chief Executive Officer, Operations Manager, Head of Procurement Strong Market Fit, Attendance Not Confirmed
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1 Nursery Owner / Managing Director / CEO Executive Owner / C-level Final authority on purchases, growth, partnerships, and service adoption.
2 Director of Operations Operations Director Controls implementation across sites and influences supplier shortlists.
3 Head of Procurement / Procurement Manager Procurement Manager / Head Central for supplier selection, buying process, and vendor evaluation.
4 Nursery Manager / Centre Manager Site Operations Manager Day-to-day user and evaluator of products, systems, and support services.
5 Head of Quality / Compliance Lead Quality / Compliance Head / Manager Highly relevant to Ofsted-readiness, safeguarding, and assurance tools.
6 SEND / Inclusion Lead Inclusion / Curriculum Lead / Manager Key audience for specialist resources, assessments, and inclusive practice support.
7 HR / Recruitment Manager Human Resources Manager / Head Important for workforce attraction, retention, onboarding, and staff development.
8 Operations Director / Area Manager Multi-site Operations Director / Senior Manager Oversees multiple locations and evaluates scalable solutions.
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1Education ManagementCore sector match for nursery and early-years providers.Nursery groups, learning platforms, training, curriculum support
2Professional Training & CoachingStrong CPD and skills-development focus.Staff development, leadership coaching, compliance training
3E-LearningDigital learning and CPD delivery are highly relevant.Online training, assessment, onboarding, micro-learning
4Information Technology & ServicesNurseries need software for management and communication.Nursery management systems, CRM, parent apps, analytics
5Consumer GoodsEducational toys, furniture, and supplies are purchase categories.Classroom resources, play materials, branded products
6Business Supplies & EquipmentOperational procurement is common for nursery settings.Furniture, admin supplies, safety equipment, consumables
7Human ResourcesRecruitment and retention are major sector issues.Recruitment platforms, benefits, compliance onboarding
8Facilities ServicesSites need cleaning, maintenance, safety, and premises support.Facilities management, maintenance, hygiene services
9Security & InvestigationsSafeguarding and site security are relevant purchase areas.Access control, CCTV, safeguarding systems
10Government AdministrationRelevant to Ofsted-facing sessions and policy stakeholders.Public-sector engagement, compliance, policy support
11RetailRetail buyers may source learning, play, and childcare products.Product sourcing, category management, distribution
12WholesaleUseful for supplier and distribution-channel targeting.Distributors, importers, resellers of early-years products
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall 3,000+ visitors Confirmed Organizer-published figure on official event page Use as the best publicly stated attendance indicator
Exhibitor / supplier count 100+ suppliers Confirmed Organizer-published figure on official event page Supplier count supports strong lead-gen and partner-mapping use cases
Speaker count 40+ speakers Confirmed Organizer-published figure on official event page Useful for content mapping and influence analysis
Buyer count Not publicly confirmed Unconfirmed Attendance segmentation not published Likely strong buyer presence from nursery owners and managers
Historical attendance More than 60,000 nurseries and childcare businesses connected since 2009 Historical / organizer claim Official home page statement This is cumulative historical reach, not current-edition attendance
Attendance figure verification note Attendance figure publicly confirmed by the organizer Confirmed Official event page Suitable for B2B attendee list building and sponsor prospecting
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
CPD / trainingPractical staff development and leadership learningSeminars, workshop demos, downloadable resourcesTraining platforms, coaching, compliance education
Ofsted / complianceInspection readiness and policy clarityAdvice Corner, audit checklists, advisory contentCompliance software, policy templates, audit support
SEND / inclusionTools and strategies for inclusive environmentsSpecialist conference sessions and product demosAdaptive learning resources, assessments, expert services
Recruitment / retentionHiring, onboarding, and staff stabilityLead magnets, HR clinics, workforce toolsRecruitment platforms, HR services, employer branding
Curriculum / child developmentPractice-led ideas and resourcesDemo stations, educational content, expert talksCurriculum kits, play resources, assessment tools
Operations / technologyEfficiency, communication, and reportingSoftware demos, ROI messaging, case studiesNursery management systems, CRM, analytics, parent comms
Wellbeing / environmentSafe, healthy, and engaging environmentsHands-on product displays and case-led educationFurniture, sensory tools, hygiene, safety solutions
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevanceVery HighAttendee mix includes nursery owners, leaders, managers, and practitioners with direct influence over purchasing.
Decision-maker availabilityHighStrong concentration of operational and executive stakeholders from early years providers.
Data collection potentialHighSpeaker, supplier, and agenda content can be used to infer intent and segment prospects.
Apollo targeting potentialVery HighClear industry, title, and geography filters support precise prospecting.
Geographic targeting potentialHighNational UK attendance with strong regional concentration in the Midlands and nearby business hubs.
Best outreach approachHigh-touch, value-ledLead with inspection readiness, staff efficiency, child outcomes, and practical implementation.
Overall lead qualityVery HighStrong B2B fit for attendee list sales, exhibitor outreach, and buyer profiling.
Best use caseList building, ABM, sponsor targetingEffective for supplier-side lead generation, partnership prospecting, and direct sales follow-up.
Limitations / risksMediumCurrent-year attendee list is not publicly available, so some buyer targeting relies on market-fit inference.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industriesEducation Management; Professional Training & Coaching; E-Learning; Information Technology & Services; Business Supplies & Equipment; Human Resources; Facilities Services; Consumer Goods; Security & Investigations; Government AdministrationPrioritize buyer-side organizations likely to purchase products or services relevant to early years settings.
DepartmentsOperations; Procurement; Human Resources; Education; Facilities; Compliance; ExecutiveFocus on departments with budget ownership or strong influence.
SeniorityOwner; Founder; C-Level; VP; Director; Head; ManagerTargets decision-makers and serious evaluators.
Job titlesNursery Owner, Managing Director, CEO, Operations Director, Nursery Manager, Procurement Manager, Head of Compliance, SEND Lead, HR Manager, Director of Quality, Training ManagerDirect match to the buyer personas most likely to attend or buy.
GeographyUnited Kingdom; West Midlands; England; major metro areas including London, Birmingham, Manchester, Leeds, Bristol, and GlasgowAligns with a national event that still has regional gravity around Coventry.
Employee size11–50, 51–200, 201–500, 501–1,000+Captures single-site nurseries through large multi-site groups and suppliers.
Keywordsnursery, early years, childcare, pre-school, SEND, Ofsted, CPD, safeguarding, curriculum, nursery management, inclusionBoosts relevance for event-specific prospecting.
Company typePrivate companies, multi-site operators, education brands, government-linked bodies, charities, associationsCaptures the broad set of organizations active in the early years market.
TechnologiesCRM, marketing automation, learning management systems, HR software, scheduling toolsUseful if the client sells software or technology-enabled services.
Revenue rangeOptional: mid-market and enterprise-like multi-site providersPrioritize larger groups with recurring procurement needs.
Suggested Apollo Search Logic(nursery OR childcare OR “early years” OR preschool OR pre-school) AND (owner OR director OR manager OR procurement OR operations OR compliance OR SEND OR HR)Builds a focused prospect set aligned with likely event buyers.
Suggested Apollo Search Logic: (nursery OR childcare OR “early years” OR preschool OR pre-school) AND (owner OR director OR manager OR procurement OR operations OR compliance OR SEND OR HR) AND (United Kingdom OR England OR West Midlands)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
Childcare & Education Expo National official event page Official organizer website Dates, venue, visitor count, supplier count, speaker count, event positioning, Ofsted and SEND content Very High
Childcare & Education Expo home page Official organizer website National positioning, international community reference, historical reach statement since 2009 Very High
Official exhibitor list page Official event directory Potential current-year supplier ecosystem and partner mapping High
Official speaker directory page Official agenda / directory Speaker ecosystem and content themes High
Official programme page Official agenda / programme CPD content, Ofsted sessions, SEND conference, topic mapping High
Coventry Building Society Arena official website Venue website Venue identity and location verification High
Ofsted official GOV.UK page Government agency page Verification of the regulator referenced in event content Very High

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Tell us your work email and our AI instantly builds a buyer list matched to Childcare & Education Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.

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