Cheltenham Food & Drink Festival
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About this event
Cheltenham Food & Drink Festival
Event type: Food & beverage consumer festival, culinary showcase, local/regional brand activation, hospitality and artisan product marketplace
Location: Cheltenham, Gloucestershire, England, United Kingdom
Audience reach: Primarily local and national, with some regional tourism draw from across the UK
Estimated attendance: Typically a strong public-facing footfall event, often drawing several thousand visitors across the festival period depending on the year, programming, weather and venue capacity
1️⃣ Who attends: Buyers / attendees
Cheltenham Food & Drink Festival is not a traditional B2B trade show, but it can still be highly valuable for buyer list research because it attracts a mix of consumer attendees, hospitality decision-makers, retail buyers, food brand owners, distributors, venue operators, and regional food ecosystem professionals. The best buyer potential is usually found among business owners, procurement leads, hospitality operators, independent retailers, farm shop managers, delicatessen buyers, catering companies, and brand marketing teams looking to sample products, discover new suppliers, or build local awareness.
The event is especially relevant for companies that sell into the food, drink, hospitality, retail, artisan production, and premium consumer product sectors. It also attracts chefs, restaurateurs, cafe owners, pub operators, event caterers, and specialty beverage brands that are actively looking for new ingredients, premium products, packaging ideas, seasonal menu inspiration, and partnership opportunities.
2️⃣ Where the show is happening + attendee geographic origin
The festival takes place in Cheltenham, a well-known Gloucestershire town with strong tourism appeal and a premium lifestyle audience. Because of its location, the event usually draws a mixture of local residents, visitors from the wider Southwest of England, and food-focused attendees from surrounding counties and major nearby cities.
Attendee origin is generally concentrated in:
- Cheltenham and Gloucestershire
- Southwest England
- Midlands and Wales for regional visitors
- Some national visitors traveling specifically for food, drink, and lifestyle experiences
Best geographic targeting is therefore local plus regional UK, with a smaller but meaningful national audience segment. This is especially useful for brands that want to target consumers and business buyers in a high-spending lifestyle market.
3️⃣ Audience reach
Reach type: Local and regional first, national second
This festival is not global in reach, but it can be commercially important because food and drink events often attract decision-makers from multiple layers of the market. Local independent operators may attend to source products, while regional distributors and hospitality buyers may attend to evaluate new suppliers or consumer trends. For companies seeking UK market entry, regional brand visibility, or hospitality sampling opportunities, this event can be a useful lead source.
4️⃣ Sample buyer company names + websites
Below is a sample buyer-style target list relevant to this event. These are the kinds of companies that are more likely to have relevant purchasing, partnership, or category decision-makers connected to food, drink, hospitality, retail, catering, and premium consumer goods. Use these as a starting point for buyer research and list building.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Waitrose & Partners | waitrose.com | Category Buyer, Food & Drink Buyer, Commercial Manager | Premium grocery retailer with strong interest in artisan, regional and premium food products. |
| 2 | Marks & Spencer | marksandspencer.com | Buyer, Food Innovation Manager, Category Manager | High-quality food retail brand with demand for differentiated product concepts. |
| 3 | Tesco | tesco.com | Product Buyer, Category Manager, Local Sourcing Manager | Large retail buyer with category teams and local sourcing programs. |
| 4 | Sainsbury’s | sainsburys.co.uk | Category Buyer, Trading Manager, Product Development Lead | Strong fit for food and beverage brands seeking retail placement. |
| 5 | Booths | booths.co.uk | Food Buyer, Category Manager, Regional Sourcing Manager | Premium grocery chain that values regional and artisan suppliers. |
| 6 | Daylesford Organic | daylesford.com | Buying Manager, Product Development Manager, Farm Shop Manager | Excellent fit for organic, artisanal and premium food brands. |
| 7 | Fortnum & Mason | fortnumandmason.com | Buyer, Luxury Food Buyer, Category Manager | Luxury food retailer ideal for premium gifting and specialty products. |
| 8 | Co-op | coop.co.uk | Category Buyer, Trading Manager, Local Sourcing Lead | Broad retail reach with frequent interest in regional and ethical products. |
| 9 | Hotel Chocolat | hotelchocolat.com | Product Development Manager, Buyer, Commercial Manager | Premium consumer brand with strong gifting and specialty food interest. |
| 10 | Cotswold Fayre | cotswoldfayre.co.uk | Buying Director, Supplier Relations Manager, Category Buyer | Specialist wholesaler for fine foods, farm shops and independent retailers. |
| 11 | Brakes | brakes.co.uk | Category Buyer, Food Service Development Manager, Product Manager | Major foodservice distributor with many hospitality purchasing needs. |
| 12 | Bidfood | bidfood.co.uk | Buyer, Foodservice Category Manager, Procurement Manager | Strong buyer fit for catering, hospitality and wholesale food supply. |
| 13 | Fuller’s | fullers.co.uk | Food & Beverage Manager, Procurement Manager, Menu Development Lead | Pub and hospitality operator with interest in food, drinks and menu suppliers. |
| 14 | Mitchells & Butlers | mbplc.com | Procurement Manager, Food Development Manager, Menu Manager | Large hospitality group with ongoing supplier and food innovation needs. |
| 15 | The Restaurant Group | trgplc.com | Procurement Manager, Supply Chain Manager, Food Buying Lead | National hospitality operator that sources across multiple food categories. |
| 16 | Chefs' Warehouse | chefswarehouse.com | Purchasing Manager, Category Manager, Sales Director | Foodservice and specialty supply organization with active product sourcing needs. |
| 17 | GAIL's Bakery | gails.com | Head of Procurement, Food Buyer, Product Development Manager | Premium bakery brand that may engage with artisan ingredients and suppliers. |
| 18 | Wagamama | wagamama.com | Procurement Manager, Supply Chain Manager, Menu Development Lead | Large hospitality brand with structured sourcing and innovation teams. |
| 19 | Pub People Company | pubpeople.co.uk | Operations Director, Procurement Manager, Food & Beverage Buyer | Good fit for hospitality purchasing across pubs, venues and restaurants. |
| 20 | Wye Valley Group | wyevalleygroup.com | Commercial Manager, Buying Manager, Category Lead | Regional food and drink operator with interest in local and premium suppliers. |
If you want a sharper buyer list, the strongest targets for this event are usually not the casual visitors. The better leads tend to come from grocery buyers, wholesale distributors, foodservice procurement teams, hospitality operators, independent retail owners, premium farm shop operators, beverage distributors, and catering suppliers.
5️⃣ Job profiles, industries & event type
Best job profiles to target:
- Category Buyer
- Food Buyer
- Beverage Buyer
- Procurement Manager
- Commercial Manager
- Foodservice Buyer
- Head of Buying
- Trading Manager
- Supply Chain Manager
- Product Development Manager
- Menu Development Manager
- Operations Director
- Hospitality Manager
- Retail Manager
- Farm Shop Manager
- Wholesale Manager
- Distribution Manager
- Brand Manager
- Sales Director
- Business Development Manager
Best industries to use from your industry list:
- Food & Beverages
- Food Production
- Restaurants
- Hospitality
- Retail
- Wholesale
- Import & Export
- Logistics & Supply Chain
- Consumer Goods
- Supermarkets
- Leisure, Travel & Tourism
- Market Research
- Marketing & Advertising
- Events Services
- Management Consulting
- Packaging & Containers
- Wine & Spirits
Event type classification: Consumer food festival, hospitality showcase, artisan product discovery event, regional trade-networking opportunity, brand sampling and retail visibility platform
6️⃣ Estimated attendance / expected footfall
Food and drink festivals in premium towns like Cheltenham usually generate strong walk-up traffic because they combine entertainment, tasting, local tourism, and shopping. Attendance can vary based on weather, ticketing model, entertainment schedule, and venue format, but the event is typically large enough to generate meaningful contact volume.
Estimated footfall: several thousand visitors across the event duration, with stronger numbers if the festival spans multiple days and includes chef demos, tasting zones, live entertainment, and family-friendly attractions.
From a lead-generation standpoint, footfall alone is not the key metric. The real value is in the concentration of high-intent business visitors: independent buyers, hospitality owners, retail operators, distributors, and brand representatives who are looking for new products or partnerships.
7️⃣ Key focus areas & buyer engagement
Main focus areas:
- Artisan food and drink discovery
- Premium and local product sampling
- Independent retail and farm shop sourcing
- Hospitality menu innovation
- Alcoholic and non-alcoholic beverage brands
- Foodservice and wholesale supply
- Local producer visibility
- Consumer experience and brand storytelling
- Seasonal gifting and luxury food products
- Sustainability, provenance and local sourcing
Buyer engagement angle: This event works best when you position the data around food and drink purchasing intent, not just general attendance. The highest-value records are often people from retail, hospitality, wholesale, distribution, and product development. If your client sells packaging, ingredients, equipment, beverages, premium food products, POS materials, logistics services, or food marketing services, the event becomes more attractive because those buyers are easier to match against the right offer.
8️⃣ Client product review note
To identify the best buyers for this event, I need your client website first. The right buyer profile changes a lot depending on what your client sells.
For example:
- If your client sells packaging, target beverage brands, artisan food producers, specialty retailers and co-packers.
- If your client sells foodservice software, target hospitality operators, cafes, restaurants, bars, and catering businesses.
- If your client sells ingredients or beverages, target category buyers, wholesalers, distributors, and premium retailers.
- If your client sells marketing, design or PR services, target food and drink founders, brand managers, and local producers.
- If your client sells equipment, target chefs, caterers, restaurant owners, and food production businesses.
Once you share the client website, I can review it and tell you the best buyer categories, job titles, and event-fit companies with much more precision.
9️⃣ Final recommendation
Cheltenham Food & Drink Festival is a good event for attendee-list research if your goal is to reach food, drink, hospitality, retail, wholesale, and premium consumer product buyers. It is not a pure corporate trade show, so the list should be filtered carefully to separate general consumers from real business decision-makers.
Best buyer segments to target:
- Retail buyers and category managers
- Hospitality procurement and operations leaders
- Independent shop owners and farm shop managers
- Wholesale and distribution managers
- Food and beverage brand founders
- Product development and innovation teams
- Menu development and culinary teams
Quality rating for B2B attendee-list sales: 6.5/10
The event has good buyer relevance for food, drink and hospitality verticals, but the audience is mixed and consumer-heavy. That means list quality depends heavily on filtering and on matching the buyer profile to the client product. If the client sells into food, beverage, retail, hospitality or packaging, this event can be a worthwhile source. If the client sells unrelated B2B products, the fit will be weaker.
If you share the client website, I can turn this into a much stronger buyer recommendation list and refine the best companies, job titles, and industries for outreach.
Data sheet
| Event Name | Cheltenham Food & Drink Festival |
| Event Date | 19 June 2026 – 21 June 2026 |
| Event Status | Upcoming |
| Venue | Montpellier Gardens |
| City | Cheltenham |
| State / Region | Gloucestershire, England |
| Country | United Kingdom |
| Organizer | Organizer identity should be verified on the official event website for the 2026 edition. Publicly accessible summary pages confirm the event and dates, but organizer naming was not consistently stated across all source pages reviewed. |
| Official Event Website | cheltenhamfooddrinkfestival.co.uk |
| Event Type | Food & beverage consumer festival, culinary showcase, local/regional brand activation platform, artisan marketplace, and hospitality networking environment |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Hospitality; Travel & Tourism |
| Audience Reach | Primarily local and regional, with broader UK consumer and tourism pull |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for exact volume; event format and venue indicate meaningful public footfall, but no verified 2026 attendance number was located in the source set reviewed |
| Main Purpose of Event | To showcase food, drink, chefs, artisan producers, hospitality brands, and consumer tasting experiences while supporting product discovery, direct sales, local awareness, and informal trade relationship-building |
Cheltenham Food & Drink Festival is a public-facing food and beverage event held in Montpellier Gardens in Cheltenham. The festival format typically combines tasting, chef demonstrations, artisan retail, local producer visibility, and destination-led visitor traffic. It is not positioned as a pure trade procurement exhibition, but it creates a commercially useful environment where food brands, specialty producers, hospitality operators, retailers, and regional distributors can meet, sample, and assess products.
From a lead-generation perspective, the event matters most for consumer brands, premium food and drink suppliers, hospitality vendors, local sourcing specialists, and companies seeking regional market penetration. Its strongest value is usually in brand activation, local account development, retailer and hospitality prospecting, partnership building, and identifying business owners or operators with real buying influence in the regional food ecosystem.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Independent retailers and delicatessens | Farm shops, gift food retailers, delicatessens, specialty stores | Owner-buyers, category selection, local sourcing decisions | High relevance for artisan food, beverages, gift packs, and seasonal product lines |
| Hospitality operators | Restaurants, pubs, cafés, hotels, gastro venues, event caterers | Menu sourcing, beverage selection, chef-led trial and supplier review | Strong fit for premium ingredients, drinks, desserts, catering inputs, and front-of-house concepts |
| Distributors and foodservice wholesalers | Regional foodservice distributors, cash-and-carry operators, specialty beverage distributors | Supplier evaluation, new product onboarding, regional portfolio expansion | Useful for scaling from direct-to-consumer into wholesale and route-to-market partnerships |
| Food and drink brand owners | SME producers, challenger brands, craft beverage businesses, premium packaged food brands | Partnership exploration, packaging decisions, channel development | Relevant for co-manufacturing, ingredient supply, packaging, PR, and distribution services |
| Regional tourism and destination-led visitors | Leisure visitors, affluent consumers, weekend travelers, lifestyle audiences | Consumer purchasing, sampling, advocacy, social proof | Best for direct sales, brand trial, customer acquisition, and mailing-list growth |
| Catering and event businesses | Wedding caterers, private event providers, venue catering teams | Bulk purchasing, menu innovation, service supplier review | Good fit for prepared foods, beverages, disposables, equipment, and local sourcing programs |
| Chefs and culinary influencers | Head chefs, development chefs, culinary presenters, hospitality consultants | Product trial, menu development influence, supplier referrals | High value where tasting and product performance are key to adoption |
| Regional media and lifestyle content creators | Local press, food bloggers, destination media, radio, social creators | Awareness and promotional influence rather than procurement authority | Useful for publicity, launches, and regional consumer reach |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Cheltenham | Residents, local hospitality operators, independent retailers, families, food enthusiasts | High local SME and hospitality buyer density | Immediate catchment for local account development and repeat business |
| Gloucestershire | Regional day visitors, pubs, restaurants, hotels, farm shops, producers | High | Likely core regional business audience beyond pure consumers |
| South West and West Midlands | Buyers and visitors from Bristol, Bath, Worcester, Birmingham, Oxford corridor, Cotswolds tourism belt | Medium to high | Regional tourism and foodservice linkages strengthen buyer relevance |
| United Kingdom | Domestic leisure visitors and selected premium food trade contacts | Medium | Better suited to national consumer visibility than formal national procurement concentration |
| International | Limited and incidental compared with major trade exhibitions | Low | Not primarily an export-oriented trade fair |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is anchored in Cheltenham and Gloucestershire, but likely draws meaningful visitor traffic from surrounding UK regions and destination-led leisure audiences. |
| National | Secondary reach description | National visibility is possible for consumer brands and premium artisan products, though the event is not a major national trade procurement show. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Creed Foodservice | Foodservice wholesaler / distributor | Gloucestershire-based distributor relevant for regional supplier onboarding and hospitality supply routes | creedfoodservice.co.uk | Category Manager, Procurement Manager, Buying Manager | Strong Market Fit, Attendance Not Confirmed |
| Bidfood UK | Foodservice distributor | Major hospitality and catering buyer relevant for scaled product distribution | bidfood.co.uk | Senior Buyer, Procurement Manager, Category Buyer | Strong Market Fit, Attendance Not Confirmed |
| Brakes | Foodservice wholesaler | Important route-to-market for restaurants, caterers, and hospitality groups | brake.co.uk | Category Manager, Buyer, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Cotswold Fayre | Specialty food distributor | Well aligned with premium artisan, gift, and independent retail product positioning | cotswold-fayre.co.uk | Commercial Director, Buying Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Daylesford Organic | Retailer / hospitality operator / premium food brand | Relevant for premium local sourcing, seasonal products, and artisan category fit | daylesford.com | Head of Buying, Category Manager, Food Buyer | Strong Market Fit, Attendance Not Confirmed |
| Waitrose & Partners | Supermarket / retail buyer | Relevant for premium food, beverage, and regional artisan products with retail potential | waitrose.com | Buyer, Category Manager, Local Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Harvey Nichols | Premium retail / food hall buyer | Potential buyer for elevated packaged foods, gifting, and premium beverages | harveynichols.com | Food Hall Buyer, Category Manager, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| The Greenway Hotel & Spa | Hotel / hospitality operator | Local hospitality account relevant for ingredient sourcing, beverages, events, and gifting | thegreenwayhotelandspa.com | Executive Chef, Food & Beverage Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Ellenborough Park | Hotel / hospitality operator | Premium venue with potential need for specialty food, beverage, and event catering suppliers | ellenboroughpark.com | Head Chef, Purchasing Manager, F&B Director | Strong Market Fit, Attendance Not Confirmed |
| The Ivy Montpellier Brasserie | Restaurant operator | High local visibility hospitality account relevant for beverage, dessert, and premium food sourcing | theivycollection.com | General Manager, Head Chef, Group Procurement | Strong Market Fit, Attendance Not Confirmed |
| Cheltenham Racecourse | Venue / events / catering buyer | Large events ecosystem with ongoing catering, hospitality, beverage, and concession procurement relevance | thejockeyclub.co.uk | Hospitality Buyer, Catering Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Compass Group UK & Ireland | Contract catering group | Relevant for scale supply agreements across venues, workplaces, education, and events | compass-group.co.uk | Procurement Manager, Category Buyer, Culinary Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Buyer / Food Buyer | Buying / Merchandising | Manager / Director | Direct product selection authority for retail and food halls |
| 2 | Category Manager | Commercial / Procurement | Manager / Senior Manager | Owns assortment strategy and supplier onboarding for product categories |
| 3 | Procurement Manager | Procurement | Manager | Relevant for hospitality groups, caterers, and distributors buying at volume |
| 4 | Head Chef / Executive Chef | Culinary Operations | Manager / Director | Frequently influences ingredient, beverage, and menu supplier choices |
| 5 | Food & Beverage Manager | Operations | Manager | Controls beverage programs, venue sourcing, and product rotation |
| 6 | Owner / Founder | Executive | Owner / CXO | Common decision-maker profile in independent retail and local hospitality |
| 7 | Commercial Director | Commercial | Director | Important for distributors and scaling route-to-market partnerships |
| 8 | Merchandising Manager | Merchandising | Manager | Relevant for packaged goods placement, premium gifting, and seasonal displays |
| 9 | General Manager | Operations | Manager / Director | Common hospitality buyer influence for local and regional accounts |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core fit for branded food and drink buyers, producers, and sourcing teams | Retail placement, artisan sourcing, beverage listings |
| 2 | Food Production | Relevant for producers, co-packers, and ingredient-led manufacturers | Supplier sourcing, manufacturing partnerships |
| 3 | Hospitality | Hotels and venues are key local procurement prospects | Menu sourcing, in-room gifting, event catering supply |
| 4 | Restaurants | Restaurants and pub groups are natural buyers at this event type | Ingredients, drinks, desserts, specialty product placements |
| 5 | Retail | Independent and premium retail buyers are highly relevant | Shelf placement, gift retail, local sourcing |
| 6 | Supermarkets | Useful where brands are aiming for wider grocery distribution | Regional listings, premium category entry |
| 7 | Wholesale | Critical for route-to-market expansion beyond direct consumer sales | Distribution agreements, volume onboarding |
| 8 | Import & Export | Relevant for specialty and premium food distribution channels | Cross-border product sourcing and premium trade channels |
| 9 | Events Services | Catering and event operators can be buyers of consumables and branded experiences | Event supply, concessions, activation partnerships |
| 10 | Leisure, Travel & Tourism | Destination and visitor economy influence is meaningful in Cheltenham | Hospitality partnerships, visitor packages, food tourism offers |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Not Confirmed | No verified 2026 attendance number located in reviewed public materials | Venue and festival format suggest strong public-facing footfall, but no exact figure should be claimed |
| Exhibitor / vendor count | Not publicly confirmed | Not Confirmed | Current-year exhibitor directory not publicly located in the reviewed set | Could be verified later if a 2026 trader or exhibitor page is published |
| Buyer count | Not publicly confirmed | Not Confirmed | Consumer-led festival format; no formal buyer registration count located | Best interpreted as mixed consumer and business audience rather than a quantified hosted-buyer event |
| Speaker / chef demo count | Not publicly confirmed | Not Confirmed | 2026 live programme detail not fully verified in the reviewed set | Chef and demonstration programming is typical for this event format |
| Historical attendance | Historical public-footfall positioning only | Historical / prior-year evidence | Event reputation and destination-festival profile | Use cautiously; no specific prior-year number included without organizer confirmation |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Artisan food sourcing | Distinctive, premium, local products | Sampling, product trial, local sourcing discussions | Packaged foods, condiments, bakery, confectionery, gifting |
| Beverage discovery | New alcoholic and non-alcoholic ranges, premium serves | Tastings, menu placement, bar and retail listing conversations | Craft drinks, mixers, low/no alcohol, premium soft drinks |
| Hospitality procurement | Reliable local suppliers with quality differentiation | Chef meetings, venue account targeting, distributor introductions | Ingredients, desserts, beverages, prepared foods, service support |
| Retail sourcing | High-margin, story-led products for shelf differentiation | Buyer packs, margin discussion, trial orders | Premium packaged products, giftable lines, regional exclusives |
| Brand activation | Consumer trial, market testing, awareness growth | Sampling, sign-ups, social amplification, direct sales | Demo kits, POS, promotional bundles, event-only offers |
| Regional distribution partnerships | Market access beyond direct selling | Distributor and wholesaler relationship building | Wholesale packs, foodservice SKUs, supply-chain readiness |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong for food, beverage, hospitality, and independent retail prospecting; weaker for enterprise-scale procurement list building |
| Decision-maker availability | Medium | Many SME owner-operators may attend, but formal buyer badges and structured trade meetings are limited |
| Data collection potential | Medium | Good for scan-based lead capture, tasting-led signups, and local account mapping; less strong for guaranteed attendee database extraction |
| Apollo targeting potential | High | Strong fit for targeted outreach into hospitality, retail, wholesale, and foodservice organizations in the region |
| Geographic targeting potential | Very High | Cheltenham, Gloucestershire, Cotswolds, South West, and West Midlands filters are practical and commercially relevant |
| Best outreach approach | High | Use localized outreach, sampling offers, retail-ready sell sheets, and hospitality trial packs |
| Overall lead quality | High | High for regional food ecosystem selling and brand activation; not ideal as a pure attendee-list sales event |
| Best use case | High | Regional buyer prospecting, retailer/hospitality outreach, sampling-led sales, and brand discovery campaigns |
| Limitations / risks | Medium | Consumer-heavy audience mix, weather sensitivity, and limited formal trade transparency may reduce precision for attendee-list monetization |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Food Production; Hospitality; Restaurants; Retail; Supermarkets; Wholesale; Events Services; Leisure, Travel & Tourism; Import & Export | Narrow to the highest-probability food ecosystem buyer groups |
| Departments | Procurement, Operations, Buying, Merchandising, Food & Beverage, Commercial | Surface contacts with purchasing or assortment authority |
| Seniority | Owner, Partner, Manager, Senior Manager, Director, VP | Best fit for SME hospitality and specialty retail decision-makers |
| Job titles | Buyer, Food Buyer, Category Manager, Buying Manager, Procurement Manager, Head Chef, Executive Chef, Food & Beverage Manager, General Manager, Commercial Director, Merchandising Manager, Owner | Primary target roles most likely to act on product discovery from a festival environment |
| Geography | Cheltenham; Gloucestershire; Cotswolds; Bristol; Bath; Worcester; Birmingham; Oxfordshire; South West England; West Midlands; United Kingdom | Capture local and practical drive-time buyers plus UK premium-channel prospects |
| Employee size | 1-10; 11-50; 51-200; 201-500; 501-1000; 1001-5000 | Covers independents through mid-market groups and scaled foodservice buyers |
| Keywords | artisan, deli, farm shop, hospitality, catering, gastro pub, premium food, beverage, food hall, local sourcing, specialty retail, wholesale foodservice | Improves targeting of premium and discovery-led buyer environments |
| Revenue range | Use broad bands where available; prioritize SMEs and mid-market operators | Balances local independents with scalable distribution and hospitality groups |
| Company type | Private companies, operating venues, multi-site hospitality groups, distributors, premium retailers | Focuses outreach on organizations with practical buying motions |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Cheltenham Food & Drink Festival Official Website | Official event website | Event identity, location, festival positioning, date framework, brand focus | High |
| The Cheltenham Trust | Official venue/heritage organization website | Venue context for Montpellier Gardens and local event setting | High |
| Visit Cheltenham | Official destination website | City tourism relevance, destination draw, local positioning | High |
| Publicly accessible business websites of named prospect accounts | Company websites | Company legitimacy, buyer-side relevance, route-to-market fit, hospitality or retail role | Medium to High |
| Analyst verification note | Research qualification | No official 2026 attendee list, hosted-buyer list, or organizer-confirmed attendance volume was publicly verified in the reviewed source set. Sample buyer companies are prospecting targets, not confirmed attendees. | High importance disclosure |
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Tell us your work email and our AI instantly builds a buyer list matched to Cheltenham Food & Drink Festival — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.