About this event

Channel Partners Conference & Expo 2026 — Event Description

Channel Partners Conference & Expo 2026 is a major industry gathering built for professionals who operate and grow the technology channel ecosystem. The event is positioned as the world’s largest, independent channel event, bringing together thousands of agents, technology advisors, MSPs (managed service providers), VARs (value-added resellers), integrators, consultants, suppliers, and vendors who need practical, fast-moving strategies to accelerate pipeline, improve solution delivery, and strengthen partner relationships.

The conference is co-located with MSP Summit and is designed around a clear business theme: velocity. Rather than focusing only on education, the program blends executive-level learning, hands-on demonstrations, and high-impact networking so attendees can identify new opportunities, validate solution fit, and accelerate decision-making within the channel.

Date: March 15-18, 2027
Venue: The Venetian Las Vegas
Location: Las Vegas, NV, USA

1) Who attends (BUYERS / ATTENDEES)

The attendee base is primarily channel-focused, meaning the best buyers are those who influence partner strategy, purchase technology or services indirectly through partner programs, and actively build revenue through channel relationships. Based on the event’s own positioning, the strongest attendee/buyer profiles include:

• MSPs (managed service providers) seeking new offerings, vendor partnerships, and scalable go-to-market tactics
• VARs and integrators looking to expand solution bundles and improve delivery models
• Technology advisors and agents focused on referral programs, advisory services, and partner development
• Consultants and industry practitioners sharing business methodologies for growth and operational acceleration
• Vendors, suppliers, and sponsors including technology manufacturers and solution providers competing for channel mindshare and partnership opportunities
• Executive and leadership roles aligned to long-term revenue growth, partner strategy, and transformation priorities

2) Where the show is happening + attendee geographic origin

The event takes place at The Venetian Las Vegas in Las Vegas, Nevada, USA. The official event messaging emphasizes scale and global prominence (“world’s largest” channel event) and references participation by large numbers of channel professionals, but it does not provide a detailed breakdown of attendee countries or regions on the supplied text.

From a practical targeting perspective, we consider this to be primarily a national (USA) and North America–dense event with strong representation from broader global channel ecosystems, supported by the event’s international positioning and vendor community.

3) Audience reach (Local / National / Global)

The event’s described positioning (“world’s largest, independent channel event”) indicates a global audience reach in terms of vendor participation and channel influence. However, the strongest on-the-ground buyer density is typically driven by the event being located in the United States and by the high concentration of technology channel organizations that attend in large numbers from across the country.

Overall classification for reach: National with global vendor and ecosystem participation.

4) Sample buyer company names (BUYERS ONLY) + Websites

We need the client’s specific product requirements to identify the “best buyer fit” companies for this event, because channel events can span many verticals (networking, cybersecurity, unified communications, cloud, AI enablement, managed services, and more). The official page content provided does not include a list of specific buyer companies or exhibitor names for 2026/2025 in the text we were given, so we cannot responsibly name specific buyer organizations from the primary source alone without risking inaccuracies.

Request for best-fit buyer identification: Please share our client website (or product URL) so we can map their ICP to the most relevant channel buyer types attending (MSPs, VARs, agents, integrators, technology advisors, and vendor-side decision-makers) and then compile buyer-focused accounts accordingly with correct websites and job titles.

5) Job profiles, industries & event type

Event type: Channel ecosystem conference and expo, co-located with MSP Summit. The program includes keynotes, workshops, educational sessions, and a large expo hall with sponsors and exhibitors.

Top job profiles to target in the channel buyer audience:

• CEO / President / Managing Director (executive track leaders and decision-makers shaping growth strategy)
• VP/Director of Business Development (partner pipeline and strategic alliances)
• Head of Channel Sales / Channel Partnerships (recruiting and scaling partner relationships)
• MSP Operations leadership (service delivery acceleration, enablement, and scaling)
• Technology Advisor Program leadership (program design, advisor ecosystem growth)
• Sales leaders (revenue acceleration, solution adoption, partner-driven selling)
• Marketing leadership for channel programs (co-marketing, partner enablement, demand generation)
• Solution/Practice leaders (specialization in cybersecurity, cloud, networking, AI, or communications—depending on client offering)

Industries that naturally align with this event: The event is explicitly an IT and communications channel gathering, with MSP and technology advisor peer groups and a large sponsor/exhibitor marketplace. Depending on our client product, relevant industry mapping frequently includes managed services, IT solutions, communications infrastructure, and partner ecosystems.

6) Estimated attendance (expected total footfall)

The event description states: Join nearly 8,000 channel professionals in Las Vegas.

It also mentions scale indicators that support expo and session density, including:

• 7,800+ channel professionals will come together during the event (as stated on the page)
• 350+ sponsors & exhibitors across the expo hall
• 3-day expo hall designed as a major buyer engagement opportunity

7) Key focus areas & buyer engagement

The event is strongly oriented around channel velocity—helping participants build and execute faster. Key focus areas and engagement angles include:

• Strategic channel partnerships that unlock new revenue streams and market opportunities
• Accelerated decision-making via market intelligence, trend analysis, and executive learning
• Faster solution delivery through hands-on demos of cutting-edge technologies
• Peer group value (MSP & Technology Advisor communities) where channel leaders share proven strategies and refine go-to-market approaches
• Expo hall engagement with 3 days of sponsor/exhibitor interactions, including a large number of booths intended to drive revenue acceleration
• Executive-level content tracks, including a CEO Track, designed for long-term business value, leadership, and growth planning
• Additional programming themes such as an AI Symposium and Sales Workshop (as referenced in the provided text)
• High-energy networking experiences (including featured events referenced on the official page)

8) Client-product fit note + “best buyers” based on client website

We can do a precise “best buyers” shortlist once we review the client’s website and understand what the product actually does (and who it is for). The official page text confirms that attendees span MSPs, agents, technology advisors, VARs, integrators, consultants, suppliers, and vendors—but the right subset for our client depends on whether the product is aimed at:

• MSP enablement (service delivery tooling, automation, monitoring, reporting, workflow, or operations support)
• Channel partnership programs (recruiting/enablement, co-selling, MDF/co-marketing tools, partner onboarding)
• Security / networking / communications solutions (vendor-side technology that channel partners sell or implement)
• AI-related channel offerings (training, enablement, deployment acceleration, or AI-assisted workflows)
• Sales acceleration (CRM/lead management, quoting, pipeline analytics, or revenue operations)

Please share our client website URL so we can review it and produce: (a) best buyer-fit buyer personas, (b) best buyer company targets, (c) job titles to target within those organizations, (d) an attendee list strategy aligned to the client’s ICP.

9) Industry suggestions (mapped to the provided Apollo industry list)

Since the event is IT and communications channel focused, the most likely Apollo industries to consider (based on how channel professionals and MSPs operate) include:

• Information Technology & Services
• Computer Software
• Computer & Network Security
• Telecommunications
• Wireless
• Internet
• Logistics & Supply Chain (only if the client product is oriented to service fulfillment with logistics components)
• Marketing & Advertising (only if the client sells channel marketing enablement, co-marketing, or partner demand-gen)
• Professional Training & Coaching (only if the client provides channel training/certification programs)

Once we review the client product, we can narrow these to the most relevant Apollo industry filters to improve match quality and reduce irrelevant targets.

Summary

Channel Partners Conference & Expo 2026 (co-located with MSP Summit) is built for channel decision-makers and partner ecosystem growth. We expect near 7,800–8,000 channel professionals, supported by 350+ sponsors & exhibitors and a 3-day expo experience in The Venetian Las Vegas. The best engagement path is to focus on executive growth leaders and channel operations roles who influence partner strategy, technology adoption, service delivery acceleration, and solution purchasing decisions within the channel.

To produce the best buyer-fit list for this event, we request the client website URL for product review so we can identify the most relevant buyer organizations and job titles from the channel audience.