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About this event

care:xpo (Care Fair) — 20–22 April 2027, Nuremberg, Germany

care:xpo is presented as the leading trade fair for professional care and a dedicated knowledge platform for the entire care sector. The next edition is scheduled for 20–22 April 2027 in Nuremberg, Germany.

1) Who attends (buyers / attendees)

care:xpo is positioned for the care industry’s professional decision-makers and practitioners across the full nursing journey. Based on the event’s positioning, the strongest attendee and buyer-fit groups typically include:

  • Care professionals and managers focused on operational improvements, service quality, and modernisation of care delivery.
  • Stakeholders managing care settings across multiple formats, because the show explicitly connects long-term care with other care settings such as outpatient, inpatient, home-based care, rehabilitation, post-acute care, and specialist care.
  • Innovation and digitalisation decision-makers interested in solutions that support connected, modern, and sustainable care practice.
  • Organizations involved in workforce and structural development, since the event highlights staff and structural development as key themes alongside digitalisation and AI.
  • Exhibiting companies and innovators showcased through dedicated formats such as AVENEO (including start-ups and young companies) and the event’s awards and newcomer presentations.

In short, care:xpo is designed to attract a blend of practitioners, care leadership, and industry decision-makers who are actively looking for practical innovations and knowledge-driven solutions across the care ecosystem.

2) Where the show is happening + attendee geographic origin

Venue / City / Country: The official information provided states that the next edition takes place from 20–22 April 2027 in Nuremberg, Germany.

Attendee geographic origin: The provided official text confirms the location (Nuremberg, Germany) but does not include a quantified breakdown of international vs. domestic attendee origin for care:xpo 2027. As a result, we can only state reliably that it is anchored in Germany and draws from the broader care industry community that participates in national and regional professional exchange.

For research planning purposes, we recommend positioning the event as Germany-centered, with potential interest from organisations connected to care delivery models, digital health, and care operations that extend beyond local boundaries.

3) Audience reach (Local / National / Global)

The official description frames care:xpo as the “leading trade fair” for the professional care sector and as a trade fair and knowledge platform for the entire care industry. While the text confirms the show is in Nuremberg, it does not explicitly label the audience reach as “local,” “national,” or “global.”

Given the “entire care sector” positioning and the event format that combines trade fair + forums + awards + innovation showcases, the event should be treated as having national reach within Germany and broader international relevance through participation by care innovation providers and solution companies that operate across care settings.

4) Sample buyer company names (buyers only) + websites

The content provided focuses on the show concept, themes, and programming structure, but it does not list exhibitor or buyer names for care:xpo 2027. Because the official website text shared here does not include a company list, we cannot responsibly provide specific “buyer company names + websites” without inventing data.

Next step we can take: Please share either:

  • a link to the care:xpo “Exhibitors & Products” listing page, or
  • your target client website (your product/solution site), or
  • any partial exhibitor list you already have

Then we can generate a buyer-only sample table aligned to your requirements.

5) Job profiles, industries & event type

Event type

care:xpo is clearly described as the leading trade fair for professional care and a trade fair and knowledge platform. The event also integrates knowledge and education elements through content and program formats (forums, workshops & meetings, congress/programme elements).

Primary industries represented

The official positioning strongly indicates that the event spans the full care ecosystem, including:

  • Long-term care (core focus)
  • Outpatient care
  • Inpatient care
  • Home-based care
  • Rehabilitation and post-acute care
  • Specialist care
  • Digitalisation and AI in care
  • New care models
  • Staff and structural development
  • Robotics and practical innovation in both inpatient and outpatient settings

Job profiles to target

Based on the event’s stated themes (connected modern care, sustainability, digitalisation, AI, new care models, staff/structural development, robotics), the most relevant buyer/job profiles typically include:

  • Care management and operational leadership (care directors, operational managers, facility leadership)
  • Professional care administrators responsible for care delivery quality, processes, and service models
  • Innovation and digital transformation leaders (digital care transformation, IT/innovation in care delivery)
  • Clinical governance and quality leaders focused on implementing new practices and improving care outcomes
  • Workforce planning and structural development leaders responsible for staffing models and organisational development
  • Robotics & solution adoption stakeholders in inpatient and outpatient operations
  • Managers and decision-makers in care settings spanning multiple care formats (outpatient, inpatient, home-based, rehabilitation, specialist care)

6) Estimated attendance (expected total footfall)

The official text you provided includes attendance figures for the prior edition ALTENPFLEGE 2026 (for example: 18,000 trade visitors and 500 exhibitors). However, it does not provide an attendance estimate specific to care:xpo (20–22 April 2027).

Since the 2027 edition’s exact attendance estimate is not stated in the supplied official content, we should not guess a precise number. For planning, we can treat care:xpo as a likely continuation of the previous event’s scale, but the only fully reliable figure in the provided text remains the ALTENPFLEGE 2026 reference.

7) Key focus areas & buyer engagement

care:xpo’s programming and messaging concentrate on “everything that matters in care,” with a clear theme of transformation. The official content highlights several specific focus areas where buyer engagement is likely to be highest:

  • Connected, modern and sustainable care practice (overall value proposition)
  • Digitalisation and AI (explicitly mentioned as a core theme)
  • New care models and how care interacts across sectors
  • Staff and structural development (workforce and organisational change)
  • Robotics in care, including a dedicated “Robotics & AI” joint exhibition area in cooperation with VDMA HealthTech
  • Practical relevance and guidance (positioned as “grounded” and actionable)
  • Innovation pipeline visibility via AVENEO, the Newcomer Challenge, and awards such as:
    • care4-a-better-Life² Award
    • Korian Foundation Award
  • Special Show AVENEO featuring innovation from around 50 start-ups and young companies (as stated in the provided text excerpt).

How buyers are likely to engage: through exploration of vendor solutions that can be implemented across different care settings, participation in knowledge-led formats (forums, workshops/meetings, and congress/programme elements), and direct evaluation of innovations showcased by start-ups, newcomers, and technology providers.

8) Client product fit note + “who is buying” and what we need from your side

To identify the best buyers for care:xpo based on your client requirements, we must first review your client’s product/solution website. The official text confirms the event’s theme areas (care transformation, digitalisation/AI, robotics, connected sustainable care, staff/structural development), but it does not tell us which buyer types are the strongest match for your specific offering.

Please share your client website (the URL). Once we review it, we will:

  • map your product category to the event’s focus areas (e.g., digital care, AI-enabled workflows, robotics support, care operations, workforce/structural development, quality and innovation adoption);
  • derive the most relevant buyer decision-maker titles (job profiles);
  • select the strongest buyer segments aligned to your offer; and
  • recommend the best buyer companies to target for attendee-style research purposes from the care:xpo ecosystem.

When you share the website, we can also align the recommendation to your required taxonomy (including the industry filter list you provided).

9) Industry suggestions using the provided Apollo industry list

Based on the official care:xpo themes (professional care across care settings, digitalisation, AI, robotics, innovation, sustainability, and operational care transformation), the most relevant industries from your provided Apollo list are typically:

  • Health, Wellness & Fitness (core alignment with professional care and healthcare-related services)
  • Hospital & Health Care (very direct fit for inpatient, outpatient, and rehabilitation care settings)
  • Medical Devices (if your client product is hardware/clinical enabling tech, assistive technology, or care technology)
  • Information Technology & Services (if your client is a software platform, care workflow system, or digital solution)
  • Computer Software (if your client provides care digital tools, data platforms, or AI-enabled software)
  • Internet (if your client’s solution is a web-based platform)
  • Industrial Automation (if your client’s robotics/automation capabilities apply to care environments)
  • Mechanical or Industrial Engineering (if robotics and engineering-led technologies are involved in care solutions)
  • Events Services (only if your company is an event/knowledge platform contributor—otherwise this is a weaker match)
  • Renewables & Environment (only if sustainability is a core product driver for your client)
  • Professional Training & Coaching (if your offering includes training, education, or staff enablement for care transformation)
  • Facilities Services (if your client delivers building/facility operations solutions for care settings)

The exact best-fit industries depend on your client product category, so once we review your client website we will finalize the most accurate industry mapping.

What we need to complete the buyer targeting (next action)

Please send:

  • Your client website URL (required to recommend the best buyers by your client’s needs)
  • Optional: your preferred deal type (software, services, devices, recruitment, training, etc.)
  • Optional: target countries beyond Germany (if you have priorities)

After we review the client website, we will produce: buyer-only company targeting aligned to care:xpo’s themes, with job profile titles, the recommended Apollo industries, and a structured buyer table.

Data sheet

care:xpo – Event Attendee & Buyer Profile Analysis
Event Date: 20–22 April 2027  |  Location: Nuremberg, Germany  |  Event Status: Upcoming  |  Research Date: 30 June 2026
Event Overview
Event Name care:xpo
Event Date 20–22 April 2027
Event Status Upcoming
Venue Not publicly specified in the provided official page excerpt
City Nuremberg
State / Region Bavaria
Country Germany
Organizer Not explicitly named in the provided official excerpt; the event appears on the care:xpo official website
Official Event Website care-xpo.de/en
Event Type Trade fair and knowledge platform for the professional care sector
Primary Category Wellness, Health & Fitness
Secondary Applicable Categories Medical & Pharma; Business Services; IT & Technology
Audience Reach Primarily national with strong DACH and European relevance
Estimated Attendance / Expected Footfall Attendance figure not publicly confirmed by the organizer for the 2027 edition. Historical evidence: 18,000 trade visitors at the 2026 edition of the predecessor event.
Attendance Data Reliability Moderate for historical reference; not yet confirmed for 2027
Main Purpose of Event To connect the professional care sector with innovations, practical solutions, education, networking, and procurement-relevant offerings across inpatient, outpatient, home-based, rehabilitation, and post-acute care settings
About the Event

care:xpo is positioned as a leading trade fair and knowledge platform for the professional care sector in Germany. It replaces the former ALTENPFLEGE format and brings together care providers, technology vendors, service organizations, and sector stakeholders around the core challenges of modern care delivery, including digitalization, robotics, new care models, sustainability, and workforce development.

The event matters because it sits at the intersection of care operations and procurement. Its audience typically includes decision-makers from long-term care, inpatient and outpatient care, rehabilitation, home-based care, and specialist care organizations, making it relevant for suppliers of care technology, facility solutions, staffing support, digital systems, equipment, consumables, and operational services.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Care home operators Nursing home groups, assisted living operators, senior living providers Facility, operations, procurement, and modernization decision-makers High demand for resident care equipment, staffing tools, safety systems, and facility services
Home care providers Ambulatory care networks, home nursing firms, outpatient care providers Operations leaders, service directors, procurement leads Relevant for scheduling, mobile workforce, digital documentation, and care coordination solutions
Hospitals and rehabilitation providers Hospitals, rehab clinics, post-acute care facilities Clinical operations, purchasing, and transformation teams Interest in patient handling, discharge support, digital workflow, and care transitions
Public-sector care authorities Municipal health offices, regional care regulators, social care agencies Policy, funding, program, and procurement influence Important for compliant solutions, funding-linked programs, and care infrastructure projects
Procurement and sourcing teams Large care groups, hospital systems, health service organizations Supplier selection, contract negotiation, and vendor management Strong fit for cost-saving, standardization, and quality-assurance offerings
IT and digital transformation leaders Care software buyers, digital health teams, technology managers System evaluation, integration, cybersecurity, and data governance High relevance for EHR, documentation, AI, automation, and connected care tools
Facility and housekeeping leaders Care homes, hospitals, cleaning and service contractors Vendor choice for cleaning, hygiene, maintenance, and building services Relevant for sanitation, infection prevention, laundry, and facilities management suppliers
Workforce and HR leaders Care organizations facing staffing and retention challenges Hiring strategy, training, retention, and workforce planning Relevant for staffing, training, and employee experience solutions
Industry consultants and associations Care associations, advisory firms, sector networks Influence over recommendations, partnerships, and sector adoption Useful for partnership marketing and channel development
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Host city: Nuremberg Local care providers, vendors, associations, and service partners Medium Convenient access for regional institutions and German supplier networks
Bavaria / surrounding regions Care groups, hospitals, rehab providers, municipal buyers High Strong regional care market and procurement base
Germany nationwide National care chains, purchasing groups, digital health vendors, policy stakeholders Very High The event is positioned as a leading German care fair, which supports national attendance
DACH region Suppliers and care organizations from Austria and Switzerland Medium German-language market relevance can extend across DACH
European care and health-tech ecosystem International exhibitors, innovators, and solution providers Medium Particularly relevant for robotics, digitalization, and innovation-focused suppliers
3. Audience Reach
Reach Level Assessment Explanation
National Primary reach The official positioning as a leading German trade fair for professional care indicates a strong national buyer base.
Regional Secondary reach Bavaria and nearby German states are likely to contribute a significant share of attendees.
Global Limited international relevance The event is primarily Germany-centered, but it has cross-border relevance for DACH and European care-tech suppliers.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
Korian Deutschland GmbH Care home operator Large-scale care operator with ongoing needs in operations, staffing, and resident services korian.com Procurement Director; Operations Director; Facility Manager; Digital Transformation Lead Strong Market Fit, Attendance Not Confirmed
Alloheim Senioren-Residenzen SE Senior care operator Major care provider likely to evaluate technology, staffing, and facility services alloheim.de Head of Procurement; Managing Director; Operations Lead; IT Manager Strong Market Fit, Attendance Not Confirmed
compassio Gruppe Care home operator Relevant buyer for care equipment, digital documentation, and resident experience solutions compassio.de Procurement Manager; Facility Director; Operations Manager; Quality Manager Strong Market Fit, Attendance Not Confirmed
Johanniter-Unfall-Hilfe e.V. Health and social services organization Operates care and support services with broad procurement and service needs johanniter.de Procurement Lead; Operations Director; Program Manager; IT Director Strong Market Fit, Attendance Not Confirmed
DRK Deutsche Rote Kreuz Nonprofit care and health services organization Major operator across care and social support functions; likely buyer of services and systems drk.de Procurement Manager; Director of Operations; Contract Manager; Digital Lead Strong Market Fit, Attendance Not Confirmed
Caritas Deutschland Social care and health services network Large decentralized buyer with recurring needs in care operations and technology caritas.de Sourcing Lead; Facility Director; CIO; Operations Director Strong Market Fit, Attendance Not Confirmed
Diakonie Deutschland Social service and care network Relevant for care delivery, training, digital workflows, and operational services diakonie.de Program Director; Procurement Manager; IT Director; Facility Manager Strong Market Fit, Attendance Not Confirmed
Sana Kliniken AG Hospital operator Hospital group with procurement needs spanning care transition and inpatient support sana.de Procurement Director; Operations Director; Supply Chain Manager; CIO Strong Market Fit, Attendance Not Confirmed
Asklepios Kliniken Hospital operator Potential buyer for patient handling, digital care workflows, and operational services asklepios.com Director of Procurement; IT Director; Operations Director; Biomedical Manager Strong Market Fit, Attendance Not Confirmed
median Kliniken Rehabilitation provider Relevant for post-acute care solutions, rehab technology, and process improvement median-kliniken.de Operations Director; Procurement Manager; Therapy Services Lead; IT Manager Strong Market Fit, Attendance Not Confirmed
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1 Chief Procurement Officer / Head of Procurement Procurement C-level / VP Owns supplier selection, sourcing strategy, and vendor consolidation
2 Director of Procurement / Strategic Sourcing Manager Procurement / Supply Chain Director / Manager Evaluates care equipment, services, and software buying opportunities
3 Operations Director / Facility Director Operations / Facilities Director / Senior Manager Influences purchases tied to resident care, maintenance, hygiene, and efficiency
4 CIO / IT Director / Digital Transformation Lead IT / Digital Director / Executive Relevant for software, AI, automation, integration, and cybersecurity decisions
5 Quality Manager / Compliance Manager Quality / Compliance Manager Drives adherence to care standards and operational quality requirements
6 HR Director / Workforce Development Lead HR / People Operations Director / Manager Important for recruitment, retention, training, and shift planning solutions
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1 Hospital & Health Care Core end-user industry for care delivery organizations Hospitals, rehab providers, and healthcare systems buying operational solutions
2 Health, Wellness & Fitness Broad care and wellness ecosystem fit Senior living, rehabilitation, and care service providers
3 Medical Devices Care equipment and assistive technology relevance Patient handling, mobility, monitoring, and support devices
4 Information Technology & Services Digital care workflows, software, and systems integration EHR, workforce, scheduling, and documentation solutions
5 Management Consulting Care transformation and operational improvement projects Advisory, implementation, and change management services
6 Facilities Services Cleaning, maintenance, hygiene, and building support Care facility upkeep, sanitation, and environmental services
7 Staffing & Recruiting Labor shortages are a core issue in the care sector Recruitment, temporary staffing, and workforce planning
8 Business Supplies & Equipment Consumables, care supplies, and operational equipment Facility consumables, hygiene products, and care-room supplies
9 Architecture & Planning Care facility design and renovation relevance New builds, retrofits, accessibility, and resident-centered environments
10 Government Administration Public-sector care policy, oversight, and funding stakeholders Procurement, grants, regulation, and public care infrastructure
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall Not publicly confirmed Estimated Organizer has not yet published a 2027 attendance figure Use historical reference only for planning
Historical attendance 18,000 trade visitors Confirmed historical / prior-year evidence Official website copy for the 2026 edition of the predecessor event Referenced as predecessor-event performance, not a 2027 guarantee
Exhibitor count 500 exhibitors Confirmed historical / prior-year evidence Official website copy for the 2026 edition of the predecessor event Strong indicator of market scale and exhibitor density
Buyer count Not publicly confirmed Unavailable No official buyer count published in the provided excerpt Treat as mixed professional attendee base
Speaker count Not publicly confirmed Unavailable No official speaker total published in the provided excerpt Agenda content indicates a substantial conference program
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
Digitalization Faster documentation, scheduling, and care coordination Demo workflow efficiencies and ROI in frontline care settings Care software, mobile apps, workflow automation
AI and robotics Labor relief, support automation, improved service quality Show practical use cases and compliance-safe deployment Robotics, AI decision support, smart devices
Staffing and workforce development Recruitment, retention, training, and scheduling efficiency Position solutions around labor productivity and talent retention Staffing services, LMS, workforce analytics, HR tech
Sustainability Energy efficiency, waste reduction, and sustainable operations Tie sustainability to cost control and facility performance Energy services, waste management, sustainable supplies
Facility management Safe, clean, compliant, and maintainable environments Highlight service-level improvements and risk reduction Cleaning, maintenance, hygiene, laundry, building services
Care models and service design Modernized delivery across inpatient, outpatient, and home-based care Position product/service as enabling sector integration Consulting, clinical tools, care coordination platforms
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevance Very High The event is directly focused on professional care, which is a high-intent buyer environment.
Decision-maker availability High Procurement, operations, IT, and facility leaders are likely attendee groups.
Data collection potential High Trade fair format supports exhibitor, speaker, and networking-based list building.
Apollo targeting potential Very High Strong alignment with health care, medical devices, IT, facilities, staffing, and government industries.
Geographic targeting potential High Germany-focused with useful regional and DACH segmentation.
Best outreach approach Account-based outreach Target care operators, hospitals, public providers, and service networks with role-specific messaging.
Overall lead quality High Strong B2B fit for supplier discovery, buyer profiling, and sales outreach.
Best use case Attendee list enrichment and buyer segmentation Best suited for lead generation, exhibitor targeting, and procurement-focused prospecting.
Limitations / risks Medium 2027 attendee and exhibitor data is not yet publicly confirmed in the provided excerpt.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industries Hospital & Health Care; Health, Wellness & Fitness; Medical Devices; Information Technology & Services; Facilities Services; Staffing & Recruiting; Government Administration; Management Consulting; Business Supplies & Equipment Capture core buyer categories across care delivery and enabling services
Departments Procurement; Operations; Information Technology; Facilities; Human Resources; Finance; Quality; Clinical Operations Reach decision-makers and influencers tied to purchase and implementation
Seniority Director, VP, CXO, Head, Manager, Senior Manager Prioritize budget holders and evaluation leaders
Job titles Chief Procurement Officer; Head of Procurement; Procurement Manager; Operations Director; Facility Manager; IT Director; Digital Transformation Lead; HR Director; Quality Manager; Program Manager Target practical buyers likely to visit the show for solutions
Geography Germany; Bavaria; DACH; neighboring European markets Align outreach to the event’s strongest attendance base
Employee size 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ Prioritize organizations with active purchasing and transformation budgets
Keywords care home, nursing home, senior living, rehabilitation, outpatient care, home care, digital care, care technology, staffing, resident services, facility management, hygiene, AI, robotics Refine outreach around event themes and buyer intent
Company type Private, nonprofit, public-sector operators, health systems, care networks Capture organizations most likely to buy or influence buying

Suggested Apollo Search Logic: (“hospital & health care” OR “health, wellness & fitness” OR “medical devices” OR “facilities services” OR “staffing & recruiting”) AND (procurement OR operations OR facilities OR IT OR quality OR HR) AND (director OR VP OR head OR manager OR senior manager)

Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
care:xpo official website Official organizer / event website Event name, 20–22 April 2027 date, Nuremberg location, care-sector positioning, program themes, and 2026 historical metrics High
care:xpo exhibition details pages Official event detail pages Trade fair description, thematic scope, and audience relevance High
care:xpo programme pages Official agenda / programme Content areas including forums, workshops, congress, and innovation areas High
care:xpo exhibitors & products pages Official exhibitor/product directory entry point Confirmed that exhibitor discovery and product search are core components of the event High
care:xpo impressions & review / predecessor event review Official historical reference 2026 predecessor-event statistics: 18,000 trade visitors, 500 exhibitors, 16 countries, 14,500 square metres High for historical evidence

🎯 Selling to this event's audience? Get a free tailored buyer list

Tell us your work email and our AI instantly builds a buyer list matched to care:xpo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.

🔒 Get my buyer details Free · ~20 seconds
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