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About this event
care:xpo (Care Fair) — 20–22 April 2027, Nuremberg, Germany
care:xpo is presented as the leading trade fair for professional care and a dedicated knowledge platform for the entire care sector. The next edition is scheduled for 20–22 April 2027 in Nuremberg, Germany.
1) Who attends (buyers / attendees)
care:xpo is positioned for the care industry’s professional decision-makers and practitioners across the full nursing journey. Based on the event’s positioning, the strongest attendee and buyer-fit groups typically include:
- Care professionals and managers focused on operational improvements, service quality, and modernisation of care delivery.
- Stakeholders managing care settings across multiple formats, because the show explicitly connects long-term care with other care settings such as outpatient, inpatient, home-based care, rehabilitation, post-acute care, and specialist care.
- Innovation and digitalisation decision-makers interested in solutions that support connected, modern, and sustainable care practice.
- Organizations involved in workforce and structural development, since the event highlights staff and structural development as key themes alongside digitalisation and AI.
- Exhibiting companies and innovators showcased through dedicated formats such as AVENEO (including start-ups and young companies) and the event’s awards and newcomer presentations.
In short, care:xpo is designed to attract a blend of practitioners, care leadership, and industry decision-makers who are actively looking for practical innovations and knowledge-driven solutions across the care ecosystem.
2) Where the show is happening + attendee geographic origin
Venue / City / Country: The official information provided states that the next edition takes place from 20–22 April 2027 in Nuremberg, Germany.
Attendee geographic origin: The provided official text confirms the location (Nuremberg, Germany) but does not include a quantified breakdown of international vs. domestic attendee origin for care:xpo 2027. As a result, we can only state reliably that it is anchored in Germany and draws from the broader care industry community that participates in national and regional professional exchange.
For research planning purposes, we recommend positioning the event as Germany-centered, with potential interest from organisations connected to care delivery models, digital health, and care operations that extend beyond local boundaries.
3) Audience reach (Local / National / Global)
The official description frames care:xpo as the “leading trade fair” for the professional care sector and as a trade fair and knowledge platform for the entire care industry. While the text confirms the show is in Nuremberg, it does not explicitly label the audience reach as “local,” “national,” or “global.”
Given the “entire care sector” positioning and the event format that combines trade fair + forums + awards + innovation showcases, the event should be treated as having national reach within Germany and broader international relevance through participation by care innovation providers and solution companies that operate across care settings.
4) Sample buyer company names (buyers only) + websites
The content provided focuses on the show concept, themes, and programming structure, but it does not list exhibitor or buyer names for care:xpo 2027. Because the official website text shared here does not include a company list, we cannot responsibly provide specific “buyer company names + websites” without inventing data.
Next step we can take: Please share either:
- a link to the care:xpo “Exhibitors & Products” listing page, or
- your target client website (your product/solution site), or
- any partial exhibitor list you already have
Then we can generate a buyer-only sample table aligned to your requirements.
5) Job profiles, industries & event type
Event type
care:xpo is clearly described as the leading trade fair for professional care and a trade fair and knowledge platform. The event also integrates knowledge and education elements through content and program formats (forums, workshops & meetings, congress/programme elements).
Primary industries represented
The official positioning strongly indicates that the event spans the full care ecosystem, including:
- Long-term care (core focus)
- Outpatient care
- Inpatient care
- Home-based care
- Rehabilitation and post-acute care
- Specialist care
- Digitalisation and AI in care
- New care models
- Staff and structural development
- Robotics and practical innovation in both inpatient and outpatient settings
Job profiles to target
Based on the event’s stated themes (connected modern care, sustainability, digitalisation, AI, new care models, staff/structural development, robotics), the most relevant buyer/job profiles typically include:
- Care management and operational leadership (care directors, operational managers, facility leadership)
- Professional care administrators responsible for care delivery quality, processes, and service models
- Innovation and digital transformation leaders (digital care transformation, IT/innovation in care delivery)
- Clinical governance and quality leaders focused on implementing new practices and improving care outcomes
- Workforce planning and structural development leaders responsible for staffing models and organisational development
- Robotics & solution adoption stakeholders in inpatient and outpatient operations
- Managers and decision-makers in care settings spanning multiple care formats (outpatient, inpatient, home-based, rehabilitation, specialist care)
6) Estimated attendance (expected total footfall)
The official text you provided includes attendance figures for the prior edition ALTENPFLEGE 2026 (for example: 18,000 trade visitors and 500 exhibitors). However, it does not provide an attendance estimate specific to care:xpo (20–22 April 2027).
Since the 2027 edition’s exact attendance estimate is not stated in the supplied official content, we should not guess a precise number. For planning, we can treat care:xpo as a likely continuation of the previous event’s scale, but the only fully reliable figure in the provided text remains the ALTENPFLEGE 2026 reference.
7) Key focus areas & buyer engagement
care:xpo’s programming and messaging concentrate on “everything that matters in care,” with a clear theme of transformation. The official content highlights several specific focus areas where buyer engagement is likely to be highest:
- Connected, modern and sustainable care practice (overall value proposition)
- Digitalisation and AI (explicitly mentioned as a core theme)
- New care models and how care interacts across sectors
- Staff and structural development (workforce and organisational change)
- Robotics in care, including a dedicated “Robotics & AI” joint exhibition area in cooperation with VDMA HealthTech
- Practical relevance and guidance (positioned as “grounded” and actionable)
- Innovation pipeline visibility via AVENEO, the Newcomer Challenge, and awards such as:
- care4-a-better-Life² Award
- Korian Foundation Award
- Special Show AVENEO featuring innovation from around 50 start-ups and young companies (as stated in the provided text excerpt).
How buyers are likely to engage: through exploration of vendor solutions that can be implemented across different care settings, participation in knowledge-led formats (forums, workshops/meetings, and congress/programme elements), and direct evaluation of innovations showcased by start-ups, newcomers, and technology providers.
8) Client product fit note + “who is buying” and what we need from your side
To identify the best buyers for care:xpo based on your client requirements, we must first review your client’s product/solution website. The official text confirms the event’s theme areas (care transformation, digitalisation/AI, robotics, connected sustainable care, staff/structural development), but it does not tell us which buyer types are the strongest match for your specific offering.
Please share your client website (the URL). Once we review it, we will:
- map your product category to the event’s focus areas (e.g., digital care, AI-enabled workflows, robotics support, care operations, workforce/structural development, quality and innovation adoption);
- derive the most relevant buyer decision-maker titles (job profiles);
- select the strongest buyer segments aligned to your offer; and
- recommend the best buyer companies to target for attendee-style research purposes from the care:xpo ecosystem.
When you share the website, we can also align the recommendation to your required taxonomy (including the industry filter list you provided).
9) Industry suggestions using the provided Apollo industry list
Based on the official care:xpo themes (professional care across care settings, digitalisation, AI, robotics, innovation, sustainability, and operational care transformation), the most relevant industries from your provided Apollo list are typically:
- Health, Wellness & Fitness (core alignment with professional care and healthcare-related services)
- Hospital & Health Care (very direct fit for inpatient, outpatient, and rehabilitation care settings)
- Medical Devices (if your client product is hardware/clinical enabling tech, assistive technology, or care technology)
- Information Technology & Services (if your client is a software platform, care workflow system, or digital solution)
- Computer Software (if your client provides care digital tools, data platforms, or AI-enabled software)
- Internet (if your client’s solution is a web-based platform)
- Industrial Automation (if your client’s robotics/automation capabilities apply to care environments)
- Mechanical or Industrial Engineering (if robotics and engineering-led technologies are involved in care solutions)
- Events Services (only if your company is an event/knowledge platform contributor—otherwise this is a weaker match)
- Renewables & Environment (only if sustainability is a core product driver for your client)
- Professional Training & Coaching (if your offering includes training, education, or staff enablement for care transformation)
- Facilities Services (if your client delivers building/facility operations solutions for care settings)
The exact best-fit industries depend on your client product category, so once we review your client website we will finalize the most accurate industry mapping.
What we need to complete the buyer targeting (next action)
Please send:
- Your client website URL (required to recommend the best buyers by your client’s needs)
- Optional: your preferred deal type (software, services, devices, recruitment, training, etc.)
- Optional: target countries beyond Germany (if you have priorities)
After we review the client website, we will produce: buyer-only company targeting aligned to care:xpo’s themes, with job profile titles, the recommended Apollo industries, and a structured buyer table.
Data sheet
| Event Name | care:xpo |
| Event Date | 20–22 April 2027 |
| Event Status | Upcoming |
| Venue | Not publicly specified in the provided official page excerpt |
| City | Nuremberg |
| State / Region | Bavaria |
| Country | Germany |
| Organizer | Not explicitly named in the provided official excerpt; the event appears on the care:xpo official website |
| Official Event Website | care-xpo.de/en |
| Event Type | Trade fair and knowledge platform for the professional care sector |
| Primary Category | Wellness, Health & Fitness |
| Secondary Applicable Categories | Medical & Pharma; Business Services; IT & Technology |
| Audience Reach | Primarily national with strong DACH and European relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for the 2027 edition. Historical evidence: 18,000 trade visitors at the 2026 edition of the predecessor event. |
| Attendance Data Reliability | Moderate for historical reference; not yet confirmed for 2027 |
| Main Purpose of Event | To connect the professional care sector with innovations, practical solutions, education, networking, and procurement-relevant offerings across inpatient, outpatient, home-based, rehabilitation, and post-acute care settings |
care:xpo is positioned as a leading trade fair and knowledge platform for the professional care sector in Germany. It replaces the former ALTENPFLEGE format and brings together care providers, technology vendors, service organizations, and sector stakeholders around the core challenges of modern care delivery, including digitalization, robotics, new care models, sustainability, and workforce development.
The event matters because it sits at the intersection of care operations and procurement. Its audience typically includes decision-makers from long-term care, inpatient and outpatient care, rehabilitation, home-based care, and specialist care organizations, making it relevant for suppliers of care technology, facility solutions, staffing support, digital systems, equipment, consumables, and operational services.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Care home operators | Nursing home groups, assisted living operators, senior living providers | Facility, operations, procurement, and modernization decision-makers | High demand for resident care equipment, staffing tools, safety systems, and facility services |
| Home care providers | Ambulatory care networks, home nursing firms, outpatient care providers | Operations leaders, service directors, procurement leads | Relevant for scheduling, mobile workforce, digital documentation, and care coordination solutions |
| Hospitals and rehabilitation providers | Hospitals, rehab clinics, post-acute care facilities | Clinical operations, purchasing, and transformation teams | Interest in patient handling, discharge support, digital workflow, and care transitions |
| Public-sector care authorities | Municipal health offices, regional care regulators, social care agencies | Policy, funding, program, and procurement influence | Important for compliant solutions, funding-linked programs, and care infrastructure projects |
| Procurement and sourcing teams | Large care groups, hospital systems, health service organizations | Supplier selection, contract negotiation, and vendor management | Strong fit for cost-saving, standardization, and quality-assurance offerings |
| IT and digital transformation leaders | Care software buyers, digital health teams, technology managers | System evaluation, integration, cybersecurity, and data governance | High relevance for EHR, documentation, AI, automation, and connected care tools |
| Facility and housekeeping leaders | Care homes, hospitals, cleaning and service contractors | Vendor choice for cleaning, hygiene, maintenance, and building services | Relevant for sanitation, infection prevention, laundry, and facilities management suppliers |
| Workforce and HR leaders | Care organizations facing staffing and retention challenges | Hiring strategy, training, retention, and workforce planning | Relevant for staffing, training, and employee experience solutions |
| Industry consultants and associations | Care associations, advisory firms, sector networks | Influence over recommendations, partnerships, and sector adoption | Useful for partnership marketing and channel development |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Nuremberg | Local care providers, vendors, associations, and service partners | Medium | Convenient access for regional institutions and German supplier networks |
| Bavaria / surrounding regions | Care groups, hospitals, rehab providers, municipal buyers | High | Strong regional care market and procurement base |
| Germany nationwide | National care chains, purchasing groups, digital health vendors, policy stakeholders | Very High | The event is positioned as a leading German care fair, which supports national attendance |
| DACH region | Suppliers and care organizations from Austria and Switzerland | Medium | German-language market relevance can extend across DACH |
| European care and health-tech ecosystem | International exhibitors, innovators, and solution providers | Medium | Particularly relevant for robotics, digitalization, and innovation-focused suppliers |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary reach | The official positioning as a leading German trade fair for professional care indicates a strong national buyer base. |
| Regional | Secondary reach | Bavaria and nearby German states are likely to contribute a significant share of attendees. |
| Global | Limited international relevance | The event is primarily Germany-centered, but it has cross-border relevance for DACH and European care-tech suppliers. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Korian Deutschland GmbH | Care home operator | Large-scale care operator with ongoing needs in operations, staffing, and resident services | korian.com | Procurement Director; Operations Director; Facility Manager; Digital Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| Alloheim Senioren-Residenzen SE | Senior care operator | Major care provider likely to evaluate technology, staffing, and facility services | alloheim.de | Head of Procurement; Managing Director; Operations Lead; IT Manager | Strong Market Fit, Attendance Not Confirmed |
| compassio Gruppe | Care home operator | Relevant buyer for care equipment, digital documentation, and resident experience solutions | compassio.de | Procurement Manager; Facility Director; Operations Manager; Quality Manager | Strong Market Fit, Attendance Not Confirmed |
| Johanniter-Unfall-Hilfe e.V. | Health and social services organization | Operates care and support services with broad procurement and service needs | johanniter.de | Procurement Lead; Operations Director; Program Manager; IT Director | Strong Market Fit, Attendance Not Confirmed |
| DRK Deutsche Rote Kreuz | Nonprofit care and health services organization | Major operator across care and social support functions; likely buyer of services and systems | drk.de | Procurement Manager; Director of Operations; Contract Manager; Digital Lead | Strong Market Fit, Attendance Not Confirmed |
| Caritas Deutschland | Social care and health services network | Large decentralized buyer with recurring needs in care operations and technology | caritas.de | Sourcing Lead; Facility Director; CIO; Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Diakonie Deutschland | Social service and care network | Relevant for care delivery, training, digital workflows, and operational services | diakonie.de | Program Director; Procurement Manager; IT Director; Facility Manager | Strong Market Fit, Attendance Not Confirmed |
| Sana Kliniken AG | Hospital operator | Hospital group with procurement needs spanning care transition and inpatient support | sana.de | Procurement Director; Operations Director; Supply Chain Manager; CIO | Strong Market Fit, Attendance Not Confirmed |
| Asklepios Kliniken | Hospital operator | Potential buyer for patient handling, digital care workflows, and operational services | asklepios.com | Director of Procurement; IT Director; Operations Director; Biomedical Manager | Strong Market Fit, Attendance Not Confirmed |
| median Kliniken | Rehabilitation provider | Relevant for post-acute care solutions, rehab technology, and process improvement | median-kliniken.de | Operations Director; Procurement Manager; Therapy Services Lead; IT Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns supplier selection, sourcing strategy, and vendor consolidation |
| 2 | Director of Procurement / Strategic Sourcing Manager | Procurement / Supply Chain | Director / Manager | Evaluates care equipment, services, and software buying opportunities |
| 3 | Operations Director / Facility Director | Operations / Facilities | Director / Senior Manager | Influences purchases tied to resident care, maintenance, hygiene, and efficiency |
| 4 | CIO / IT Director / Digital Transformation Lead | IT / Digital | Director / Executive | Relevant for software, AI, automation, integration, and cybersecurity decisions |
| 5 | Quality Manager / Compliance Manager | Quality / Compliance | Manager | Drives adherence to care standards and operational quality requirements |
| 6 | HR Director / Workforce Development Lead | HR / People Operations | Director / Manager | Important for recruitment, retention, training, and shift planning solutions |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospital & Health Care | Core end-user industry for care delivery organizations | Hospitals, rehab providers, and healthcare systems buying operational solutions |
| 2 | Health, Wellness & Fitness | Broad care and wellness ecosystem fit | Senior living, rehabilitation, and care service providers |
| 3 | Medical Devices | Care equipment and assistive technology relevance | Patient handling, mobility, monitoring, and support devices |
| 4 | Information Technology & Services | Digital care workflows, software, and systems integration | EHR, workforce, scheduling, and documentation solutions |
| 5 | Management Consulting | Care transformation and operational improvement projects | Advisory, implementation, and change management services |
| 6 | Facilities Services | Cleaning, maintenance, hygiene, and building support | Care facility upkeep, sanitation, and environmental services |
| 7 | Staffing & Recruiting | Labor shortages are a core issue in the care sector | Recruitment, temporary staffing, and workforce planning |
| 8 | Business Supplies & Equipment | Consumables, care supplies, and operational equipment | Facility consumables, hygiene products, and care-room supplies |
| 9 | Architecture & Planning | Care facility design and renovation relevance | New builds, retrofits, accessibility, and resident-centered environments |
| 10 | Government Administration | Public-sector care policy, oversight, and funding stakeholders | Procurement, grants, regulation, and public care infrastructure |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Estimated | Organizer has not yet published a 2027 attendance figure | Use historical reference only for planning |
| Historical attendance | 18,000 trade visitors | Confirmed historical / prior-year evidence | Official website copy for the 2026 edition of the predecessor event | Referenced as predecessor-event performance, not a 2027 guarantee |
| Exhibitor count | 500 exhibitors | Confirmed historical / prior-year evidence | Official website copy for the 2026 edition of the predecessor event | Strong indicator of market scale and exhibitor density |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer count published in the provided excerpt | Treat as mixed professional attendee base |
| Speaker count | Not publicly confirmed | Unavailable | No official speaker total published in the provided excerpt | Agenda content indicates a substantial conference program |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Digitalization | Faster documentation, scheduling, and care coordination | Demo workflow efficiencies and ROI in frontline care settings | Care software, mobile apps, workflow automation |
| AI and robotics | Labor relief, support automation, improved service quality | Show practical use cases and compliance-safe deployment | Robotics, AI decision support, smart devices |
| Staffing and workforce development | Recruitment, retention, training, and scheduling efficiency | Position solutions around labor productivity and talent retention | Staffing services, LMS, workforce analytics, HR tech |
| Sustainability | Energy efficiency, waste reduction, and sustainable operations | Tie sustainability to cost control and facility performance | Energy services, waste management, sustainable supplies |
| Facility management | Safe, clean, compliant, and maintainable environments | Highlight service-level improvements and risk reduction | Cleaning, maintenance, hygiene, laundry, building services |
| Care models and service design | Modernized delivery across inpatient, outpatient, and home-based care | Position product/service as enabling sector integration | Consulting, clinical tools, care coordination platforms |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly focused on professional care, which is a high-intent buyer environment. |
| Decision-maker availability | High | Procurement, operations, IT, and facility leaders are likely attendee groups. |
| Data collection potential | High | Trade fair format supports exhibitor, speaker, and networking-based list building. |
| Apollo targeting potential | Very High | Strong alignment with health care, medical devices, IT, facilities, staffing, and government industries. |
| Geographic targeting potential | High | Germany-focused with useful regional and DACH segmentation. |
| Best outreach approach | Account-based outreach | Target care operators, hospitals, public providers, and service networks with role-specific messaging. |
| Overall lead quality | High | Strong B2B fit for supplier discovery, buyer profiling, and sales outreach. |
| Best use case | Attendee list enrichment and buyer segmentation | Best suited for lead generation, exhibitor targeting, and procurement-focused prospecting. |
| Limitations / risks | Medium | 2027 attendee and exhibitor data is not yet publicly confirmed in the provided excerpt. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospital & Health Care; Health, Wellness & Fitness; Medical Devices; Information Technology & Services; Facilities Services; Staffing & Recruiting; Government Administration; Management Consulting; Business Supplies & Equipment | Capture core buyer categories across care delivery and enabling services |
| Departments | Procurement; Operations; Information Technology; Facilities; Human Resources; Finance; Quality; Clinical Operations | Reach decision-makers and influencers tied to purchase and implementation |
| Seniority | Director, VP, CXO, Head, Manager, Senior Manager | Prioritize budget holders and evaluation leaders |
| Job titles | Chief Procurement Officer; Head of Procurement; Procurement Manager; Operations Director; Facility Manager; IT Director; Digital Transformation Lead; HR Director; Quality Manager; Program Manager | Target practical buyers likely to visit the show for solutions |
| Geography | Germany; Bavaria; DACH; neighboring European markets | Align outreach to the event’s strongest attendance base |
| Employee size | 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ | Prioritize organizations with active purchasing and transformation budgets |
| Keywords | care home, nursing home, senior living, rehabilitation, outpatient care, home care, digital care, care technology, staffing, resident services, facility management, hygiene, AI, robotics | Refine outreach around event themes and buyer intent |
| Company type | Private, nonprofit, public-sector operators, health systems, care networks | Capture organizations most likely to buy or influence buying |
Suggested Apollo Search Logic: (“hospital & health care” OR “health, wellness & fitness” OR “medical devices” OR “facilities services” OR “staffing & recruiting”) AND (procurement OR operations OR facilities OR IT OR quality OR HR) AND (director OR VP OR head OR manager OR senior manager)
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| care:xpo official website | Official organizer / event website | Event name, 20–22 April 2027 date, Nuremberg location, care-sector positioning, program themes, and 2026 historical metrics | High |
| care:xpo exhibition details pages | Official event detail pages | Trade fair description, thematic scope, and audience relevance | High |
| care:xpo programme pages | Official agenda / programme | Content areas including forums, workshops, congress, and innovation areas | High |
| care:xpo exhibitors & products pages | Official exhibitor/product directory entry point | Confirmed that exhibitor discovery and product search are core components of the event | High |
| care:xpo impressions & review / predecessor event review | Official historical reference | 2026 predecessor-event statistics: 18,000 trade visitors, 500 exhibitors, 16 countries, 14,500 square metres | High for historical evidence |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to care:xpo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
