🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Cafe Show Seoul — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
Cafe Show Seoul
Cafe Show Seoul is positioned as “Asia’s No.1 Coffee Event” and a global business platform dedicated to revitalizing the coffee industry and F&B culture. The event takes place every November and is designed around a B2B format that brings together industry players to explore market trends, new solutions, and emerging product categories across the broader coffee and food & beverage ecosystem.
Where the show happens
The official site references the event as taking place at COEX Seoul in Korea (Seoul, Korea).
When it happens
The event is held every November.
(Note: the provided official page content includes a dated example for Cafe Show Seoul 2022: 2022.11.23 (Wed) – 2022.11.26 (Sat) at COEX, Seoul, Korea.)
Event positioning and purpose
Cafe Show Seoul is described as the world’s largest business platform in the coffee event space. It also highlights that, since its early days, it has grown alongside the coffee industry in Korea and offers a MICE-style model that integrates industry, knowledge, and culture.
The show is presented as a comprehensive meeting point for global coffee and F&B market directions—helping exhibitors and partners expand business opportunities through both the exhibition environment and supporting programs.
What visitors and business attendees can expect
The event content is organized across a mix of exhibition halls and dedicated feature areas, combining product discovery with conference-style programming and curated showcases.
Main exhibition focus areas (by hall)
- Hall A: Total machine & equipment, bakery, gelato, ice-cream, showcase, raw material.
- Hall B: Tea, beverage, juice, chocolate, dessert, tableware, interior, equipment, consulting.
- Hall C: Coffee, espresso machine, brewing equipment, roasting equipment, grinder, filter.
- Hall D: Specialty coffee, roastery cafe, coffee machine & equipment, etc.
Key features and supporting programs
- Seoul Coffee Festival
- World Coffee Leaders Forum
- Biz-Matching: Mocha Port (business matching program)
- Cherry’s Choice (new and hot products selection showcase)
- Cafe Show ESG
- Korea Coffee League
- Seminar/Conference (event programming under the conference umbrella)
- Competition (competition component is included in the event features)
New & Hot product spotlight
The page content also points to Cherry’s Choice as a curated area for meeting new and hot products carefully selected to match attendee tastes and preferences. The official page lists examples of items/products featured in this type of showcase (e.g., cold brew, home roasting, espresso machine, decaf coffee themes are referenced on the page).
Why the event matters for coffee and F&B stakeholders
Cafe Show Seoul is structured for business outcomes: it combines an exhibition floor covering coffee machines, roasting, brewing, specialty coffee, as well as adjacent F&B categories (tea, beverages, desserts, tableware, interiors, and consulting), together with forums, festivals, and business matching. This creates an environment where brands and suppliers can connect with market demand, evaluate trends, and engage with coffee and F&B professionals throughout the value chain.
Source basis: Facts included above are taken directly from the provided official site content, including the event’s positioning, “every November” timing statement, and the venue reference to COEX Seoul, Korea. A specific dated example is included only where it appears on the page (Cafe Show Seoul 2022).
Data sheet
Cafe Show Seoul – Event Attendee & Buyer Profile Analysis
Event Date: 2026-11-11 to 2026-11-14
Location: COEX, Seoul, South Korea
Event Status: Upcoming
Research Date: 2026-06-30
Event Overview
| Event Name | Cafe Show Seoul |
| Event Date | 2026-11-11 to 2026-11-14 |
| Event Status | Upcoming |
| Venue | COEX |
| City | Seoul |
| State / Region | Seoul Capital Area |
| Country | South Korea |
| Organizer | Official organizer not explicitly named in the supplied source text; event is operated through the official Cafe Show Seoul platform. |
| Official Event Website | cafeshow.com |
| Event Type | B2B trade show and business platform |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Hospitality; Retail; Business Services; Packing & Packaging |
| Audience Reach | Global B2B coffee and F&B audience, with strong Korea and Asia-Pacific reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event positioning; low for footfall, because no current-year public attendance figure was confirmed in the supplied official content. |
| Main Purpose of Event | To connect coffee, café, tea, beverage, machinery, roasting, bakery, and F&B suppliers with buyers, distributors, operators, and industry professionals for sourcing, business development, trend discovery, and matching. |
About the Event
Cafe Show Seoul is positioned by the organizer as Asia’s No. 1 coffee event and a major B2B platform for the global coffee and F&B ecosystem. The official site describes it as the world’s largest business platform held every November to energize the coffee industry and food-and-beverage culture, with dedicated halls for machines, equipment, coffee, tea, beverages, chocolate, dessert, bakery, consulting, and specialty coffee.
The event matters because it combines sourcing, product discovery, business matching, education, competitions, and market visibility in one venue. It is especially relevant for buyers and suppliers in cafés, roasteries, beverage brands, distributors, importers, retailers, hospitality operators, and equipment channels seeking new products, suppliers, and commercial partnerships.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Coffee shop owners and café chains | Independent cafés, franchise chains, specialty coffee brands | Direct purchasing, menu and equipment selection | High-value buyers for coffee, espresso machines, grinders, accessories, packaging, and consumables |
| Roasters and roasting operations | Roasteries, private-label coffee brands, contract roasters | Source green coffee, roasting equipment, quality tools | Strong fit for suppliers of beans, roasters, lab tools, packaging, and flavor systems |
| Importers and distributors | Coffee importers, beverage distributors, foodservice distributors | Line-card expansion and supplier qualification | Key audience for international suppliers seeking regional channels |
| Hospitality and foodservice operators | Hotels, cafés, restaurants, catering groups, bakery-café operators | Menu, procurement, and service equipment decisions | Relevant for beverage, tableware, interior, and equipment vendors |
| Retail and convenience buyers | Supermarkets, convenience chains, premium retail, e-commerce sellers | Category and sourcing decisions for drinks, snacks, and coffee products | Useful for packaged coffee, RTD beverages, desserts, and café retail goods |
| Procurement and sourcing teams | Foodservice procurement, franchise sourcing, purchasing teams | Vendor evaluation, contracts, cost control | High relevance for equipment, ingredients, packaging, and logistics suppliers |
| Product and innovation teams | Beverage brands, café chains, ingredient companies | New product development and trend scouting | Strong for flavor systems, ingredients, machinery, and packaging innovation |
| Consultants, educators, and associations | Coffee trainers, association leaders, industry consultants | Influence purchasing standards and technical adoption | Useful for thought leadership, standards, and training-related solutions |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Seoul | Very high | High | Host city with dense concentration of cafés, hospitality groups, distributors, and headquarters buyers |
| South Korea national market | High | High | Strong domestic reach for operators, retail, and F&B sourcing teams |
| Capital-region business hubs | High | High | Incheon, Gyeonggi-do, and nearby corporate and logistics ecosystems |
| Asia-Pacific | Medium to high | High | Likely inbound participation from buyers and suppliers in Japan, China, Taiwan, Singapore, Southeast Asia, and Australia |
| Global coffee trade corridors | Medium | Medium | Relevant for international coffee exporters, equipment manufacturers, and ingredient brands |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Official positioning and business focus indicate international relevance across coffee, café, and F&B categories, with broad supplier and buyer appeal. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Starbucks Coffee Korea | Cafe chain / operator | Large-scale beverage, equipment, and supply purchasing | starbucks.co.kr | Procurement Manager; Category Manager; Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Ediya Coffee | Cafe chain / operator | Potential buyer for coffee, equipment, and café supplies | ediya.com | Sourcing Manager; Purchasing Manager; Product Manager | Strong Market Fit, Attendance Not Confirmed |
| A Twosome Place | Cafe chain / operator | Menu development and café supply procurement | twosome.co.kr | Category Manager; Procurement Lead; F&B Director | Strong Market Fit, Attendance Not Confirmed |
| Hollys Coffee | Cafe chain / operator | Relevant for coffee, espresso systems, and branded ingredients | hollys.co.kr | Purchasing Director; Operations Manager; Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Compose Coffee | Cafe chain / operator | Large-volume café procurement and product sourcing | composecoffee.com | Procurement Manager; Supply Chain Manager; Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Paris Baguette | Bakery-café chain / operator | Relevant for bakery, coffee, beverages, and in-store equipment | paris.co.kr | Director of Procurement; Product Development Manager; Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Lotte Mart | Retail buyer / supermarket | Potential buyer of packaged coffee, RTD beverages, and desserts | lottemart.com | Category Manager; Merchandising Director; Buying Manager | Strong Market Fit, Attendance Not Confirmed |
| Homeplus | Retail buyer / supermarket | Relevant for retail coffee, beverage, and packaged food sourcing | homeplus.co.kr | Category Buyer; Sourcing Manager; Merchandising Lead | Strong Market Fit, Attendance Not Confirmed |
| CU | Convenience retail buyer | Convenience channel buyer for coffee and ready-to-drink products | cu.bgfretail.com | Category Manager; Product Buyer; Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| GS25 | Convenience retail buyer | Potential buyer for RTD coffee, dessert, and snack categories | gsretail.com | Category Buyer; Procurement Lead; Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Emart | Retail buyer / hypermarket | Large retailer with beverage and packaged goods sourcing needs | emart.com | Category Manager; Sourcing Director; Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Shinsegae Food | Foodservice / hospitality operator | Purchasing for foodservice, beverages, and café concepts | shinsegaefood.com | Procurement Manager; F&B Director; Operations Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns supplier strategy and large purchasing decisions |
| 2 | Procurement Manager / Purchasing Manager | Procurement | Manager | Evaluates vendors, pricing, and supply continuity |
| 3 | Category Manager / Buying Manager | Merchandising / Buying | Manager | Handles assortment, SKU selection, and product sourcing |
| 4 | Supply Chain Director / Logistics Manager | Supply Chain | Director / Manager | Important for import, fulfillment, and inventory flow |
| 5 | Operations Director / Franchise Operations | Operations | Director | Needs solutions that improve store-level execution and service quality |
| 6 | Product Manager / R&D Manager | Product / Innovation | Manager | Develops beverages, ingredients, and menu innovation |
| 7 | Barista Training / Coffee Education Lead | Training / Operations | Manager / Lead | Influences equipment choice, brewing standards, and menu execution |
| 8 | Import / Export Manager | Trade / Supply Chain | Manager | Critical for global coffee, tea, and equipment supply channels |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core market for coffee, tea, desserts, beverages, and café ingredients | Suppliers, distributors, and ingredient brands |
| 2 | Hospitality | Hotels, cafés, and foodservice operators attend for sourcing and partnerships | Equipment, service, and café solutions |
| 3 | Retail | Retailers source packaged coffee, drinks, and bakery items | Category buyers and merchandising teams |
| 4 | Import & Export | The show is relevant to international sourcing and distribution | Cross-border trade and channel development |
| 5 | Wholesale | Distributors and wholesalers are core route-to-market attendees | Channel expansion and line-card placement |
| 6 | Logistics & Supply Chain | Needed for import, storage, and distribution of F&B products | Supply chain optimization |
| 7 | Business Supplies & Equipment | Covers café machinery, accessories, and operational supplies | Equipment manufacturers and B2B suppliers |
| 8 | Consumer Goods | Packaged beverages and café consumer products fit this market | Retail and consumer channel targeting |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unverified | Official supplied content did not include a public current-year attendance figure | Use organizer confirmation if available in later materials |
| Exhibitor count | Not publicly confirmed in supplied text | Unverified | Official website references exhibitor list and floor plan, but no count in the supplied text | Potentially available on directory/floor plan pages |
| Buyer count | Not publicly confirmed | Unverified | No buyer tally disclosed in supplied text | Use matching platform records where accessible |
| Speaker count | Not publicly confirmed | Unverified | Official site lists seminars/conference and forum features | Program detail required for exact count |
| Historical attendance | Evidence of multi-year recurring scale, but no verified figure in supplied text | Historical / prior-year evidence | Official website archive references 2022, 2024, and 2025 media content | Good qualitative evidence of continuity; not a quantified attendance claim |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Coffee sourcing | Stable supply, origin diversity, pricing, and quality | Sampling, origin storytelling, and contract discussions | Green coffee, roasted coffee, sourcing services |
| Equipment | Reliability, performance, serviceability, ROI | Live demos and technical comparisons | Espresso machines, grinders, roasting machines |
| Menu innovation | New products and seasonal differentiation | Taste testing and co-development meetings | Syrups, dairy alternatives, tea, desserts, toppings |
| Packaging | Shelf appeal, freshness, sustainability | Display and private-label discussions | Cups, pouches, retail packaging, labels |
| Distribution | Channel coverage and import capability | Partnering, appointing agents, and regional expansion | Wholesale, import, logistics, fulfillment services |
| Training and education | Skill building and standardization | Workshops, forums, and certification discussions | Training, consulting, brew systems, education content |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around coffee and F&B purchasing, making it highly relevant to commercial buyers. |
| Decision-maker availability | High | Likely presence of owners, procurement leads, buyers, operators, and product managers. |
| Data collection potential | Medium to High | Good potential via exhibitor directory, matching tools, seminar programs, and partner pages. |
| Apollo targeting potential | High | Strong fit for foodservice, retail, hospitality, wholesale, import/export, and procurement roles. |
| Geographic targeting potential | High | Excellent for South Korea, Asia-Pacific, and global coffee-trade targeting. |
| Best outreach approach | Targeted B2B outbound | Use buyer-specific messaging around sourcing, equipment ROI, menu innovation, and channel growth. |
| Overall lead quality | High | Strong commercial event with clear buyer intent and multiple decision-maker segments. |
| Best use case | Lead generation and attendee profiling | Well suited for exhibitor prospecting, attendee list sales, distributor outreach, and account-based marketing. |
| Limitations / risks | No confirmed current-year attendee list in supplied source text | Buyer-company targeting is partly prospecting-based unless current official attendee data becomes available. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages, Hospitality, Retail, Wholesale, Import & Export, Logistics & Supply Chain, Business Supplies & Equipment, Consumer Goods | Focus on buyers closest to coffee, café, and F&B purchasing |
| Departments | Procurement, Purchasing, Supply Chain, Operations, Merchandising, Product, Business Development, Partnerships | Reach the decision-makers and influencers |
| Seniority | Manager, Director, VP, Owner, C-level | Prioritize budget holders and commercial approvers |
| Job titles | Procurement Manager, Purchasing Manager, Category Manager, Sourcing Manager, Supply Chain Director, Operations Director, Product Manager, Merchandising Director, Business Development Director, Franchise Operations Manager | Target the most commercially active attendee profiles |
| Geography | South Korea, Japan, China, Taiwan, Singapore, Vietnam, Thailand, Malaysia, Indonesia, Australia | Match the event’s strongest regional trade base |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000+ | Capture both single-site operators and larger chains |
| Keywords | coffee, café, roastery, espresso, bakery, beverage, foodservice, roasting, distribution, procurement, sourcing | Increase relevance to event-specific buyers |
| Company type | Private and public companies; franchise groups; distributor-led organizations | Supports both direct-sale and channel-sale strategies |
| Revenue range | Mid-market and enterprise ranges for chains and distributors; smaller ranges for specialty operators | Align outreach with buying capacity |
Suggested Apollo Search Logic: (coffee OR café OR roastery OR beverage OR bakery OR foodservice) AND (procurement OR purchasing OR sourcing OR category manager OR operations director OR product manager OR supply chain) AND geography: South Korea or Asia-Pacific. Add wholesale, retail, import/export, and hospitality when expanding the prospect pool.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Cafe Show Seoul Official Website | Official organizer / event website | Event positioning, annual November timing, B2B focus, hall themes, matching platform, features, and official website identity | High |
| Cafe Show Seoul Application / Visitor / Exhibitor Pages | Official event navigation pages | Confirmed existence of 2026 application content, exhibitor portal, visitor registration, floor plan, directory, and exhibitor list sections | High |
| Cafe Show Seoul Official Content Archive | Official event media/archive content | Historical evidence of recurring editions and multi-year program features such as the World Coffee Leaders Forum and Seoul Coffee Festival | Medium |
| Cafe Show Seoul Hall and Feature Descriptions | Official event feature pages | Product categories, exhibitor zones, and event focus areas relevant to buyer profiling | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Cafe Show Seoul — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds