About this event

BURSA FOOD POINT — Event Research Description (Buyer & Attendee Intelligence)

1) Event Overview (What the show is)

Bursa Food Point is a B2B-oriented food industry fair positioned around meeting high-intent trade buyers through a structured visit environment, including an alım heyeti (buying delegation) format. The event is designed to connect food producers, brands, wholesalers/distributors, retailers/market chains, and food technology & equipment providers with international and domestic stakeholders.

Based on the official event site content, the event’s core visitor and participant profiles strongly emphasize frozen food, wholesalers & importers, retailers and retail chains, food producers and brands, and food technology/equipment suppliers. This makes Bursa Food Point especially relevant for companies that want to develop purchasing relationships, expand distribution channels, and create supplier discovery opportunities.

2) Dates, Venue, City, Country

• Dates:
• Venue: Bursa Fuar Merkezi
• City: Altınova, Osmangazi / BURSA
• Country: Turkey

Venue address (from official site): Bursa Fuar Merkezi, Fuar Cd. No:25, 16250 Altınova, Osmangazi / BURSA
Event site also provides contact lines and indicates the fair is organized under TOBB supervision as required by Turkish law (5174).

3) Audience Fit: Who attends (BUYERS / ATTENDEES)

The official website clearly defines multiple “Ziyaretçi Profili” (visitor profile) segments and “Katılımcı Profili” (participant profile) segments. While the fair welcomes different industry professionals, the buyer-value comes from the visitor segments that represent active sourcing, distribution, retail purchasing, and importing/exporting interests.

Buyer/Attendee segments (from the official visitor profile)

• Tüketici ve Genel Ziyaretçiler (Consumer & general visitors)
• Perakendeciler ve Dağıtıcılar (Retailers and distributors)
• Toptancılar ve İthalatçılar (Wholesalers and importers)
• Gıda Üreticileri ve Markaları (Food producers and brands)

How We interpret the “buyer” layer for attendee-list targeting

For attendee-list research and targeting, We recommend prioritizing decision-makers and commercial owners who actually influence sourcing, assortment, procurement terms, vendor onboarding, and distribution agreements. At a food fair with international buyer delegation and retail/wholesale presence, the most monetizable buyer behaviors are typically concentrated among:

• Procurement & buying teams (category managers, procurement specialists, purchasing managers)
• Distributor/importer commercial leadership (import/export managers, commercial directors)
• Retail chain merchandising and procurement (buyer, category head, category manager)
• Food brand/supplier business development (partnerships, sales leadership)

4) Where the show is happening + attendee geographic origin

Show location

The event takes place at Bursa Fuar Merkezi in Bursa, Turkey.

Attendee geographic origin (from official site)

The official page highlights that the buying delegations include participants from different countries, and it provides specific examples of countries that engaged with exhibitors and the buying delegation.

• International buyer engagement examples mentioned: Saudi Arabia, Qatar, Oman, Switzerland, United Arab Emirates, and additional mentions including England, Italy, and Dubai-related ordering experience in testimonials.
• Domestic visibility: The event is based in Bursa and is oriented toward Turkey’s food ecosystem, including local and national retail/distribution networks.

Geographic targeting recommendation (practical)

If We are building a buyer-intelligence model for this fair, We recommend focusing on:

• Turkey-wide targeting for distributors, importers, retailers, and procurement teams
• GCC and Middle East targeting (e.g., Saudi Arabia, Qatar, Oman, UAE) based on the official example list
• Europe/UK targeting (e.g., England, Italy are referenced in testimonial outcomes)
• Switzerland as another explicitly mentioned country example

5) Audience reach (Local / National / Global)

Bursa Food Point demonstrates a blend of national and international reach. The official website states:

• “40+ country” global participation (food sector global participation)
• International buying delegations (alım heyeti) from multiple countries

Therefore, the fair can be categorized as: National (Turkey) + Global (40+ countries). The “global” portion is evidenced not only by country counts, but also by real-order/testimonial outcomes shared on the official site.

6) Sample buyer company names (BUYERS ONLY) + Websites

Below are buyer-style targets that fit the fair’s visitor profile categories (retailers, distributors, wholesalers, importers, and food brands). These are examples of companies We would evaluate for sourcing/procurement, importing/distribution, and category buying roles. If We do not have confident website confirmation for a specific buyer, We prefer to leave it blank rather than risk inaccuracies.

Important note from We: For “buyer-only” lists with high accuracy, We need client confirmation of: (1) exact product category (frozen foods, packaged foods, ingredients, equipment, etc.), (2) target geography (Turkey-only vs. GCC vs. Europe), (3) deal type (direct distribution, retail listing, import agency, private label). This lets We remove placeholders and replace them with verified buyer accounts.

7) Job profiles, industries & event type

Event type (based on official profiles)

• Food industry exhibition / trade fair
• Wholesale + retail sourcing marketplace
• Import & distribution networking platform
• Buying delegation (alım heyeti) focused program

Visitor and participant industries (practical mapping)

• Food & Beverages (core)
• Food Production (producers/brands)
• Wholesale / Distribution (toptancı, distributor profile)
• Retail (retail chains, market chains)
• Packaging & Containers (commonly relevant for food supply—only if the client product is packaging-related)
• Food technology & equipment suppliers (equipment/service categories as per participant profile)

Best job profiles to target

• Procurement / Buying roles: Category Buyer, Purchasing Manager, Procurement Director, Grocery Buyer
• Distributor/import roles: Import Manager, Commercial Director, Distribution Manager, Supply Chain Procurement Lead
• Retail merchandising roles: Merchandising Manager, Category Manager, Assortment Planning Lead
• Business development roles: Export Sales Manager, International Sales Manager, Key Account Manager, Partnerships Lead
• Food production / brand roles: Sourcing & Supplier Development, Sales Director (International), Brand Partnerships Manager
• Food equipment / technology roles (only when client sells equipment): Technical Sales Manager, Food Processing Equipment Sales, Sales Engineer, Product Manager (Food Tech)

8) Estimated attendance (expected total footfall)

The official site provides quantified signals that can be translated into attendance expectations:

• 3,000+ Katılımcı (3,000+ participants)
• 200+ Alım Heyeti (200+ buying delegation participants)
• 40+ Ülke (global participation)

The website content states “3,000+ participants” and “200+ buying delegations.” If We need a single “footfall” number for reporting, We can present: Expected attendance: 3,000+ (with 200+ buying delegation representation). For a precise “total visitors” number (including all walk-ins), We would ask the client team to confirm whether the site’s “participants” count refers to total attendees or exhibitor/participant accounts.

9) Key focus areas & buyer engagement

Key focus areas (explicit from the official site themes)

• Brand awareness & product introduction (widening market exposure)
• Relationship building with existing customers
• Meet professional visitors (expand buyer portfolio)
• Expand wholesaler and/or retailer network in national and global markets
• Global buyer participation via multi-country buying delegations

Buyer engagement pattern (how buyers are likely to interact)

Because the official site emphasizes buying delegations and testimonials that mention orders and international discussions, We expect engagement to follow a pattern like:

• Pre-arranged meetings between delegations and exhibitors
• Product/assortment evaluation (especially for frozen and packaged offerings)
• Commercial discussions around supply terms, volumes, and distribution geography
• Follow-up coordination after the event (based on testimonials indicating continued communication and agreements)

10) Client requirement fit: We will ask for the client product website and then select best buyers

We can produce a high-confidence “best buyers” shortlist for Bursa Food Point based on the client’s exact offering. To do that correctly, We need:

• Client product/company website URL (the website We will review)
• Product category (frozen food, ambient food, ingredients, private label, or food equipment/technology)
• Target market (Turkey only or international—GCC/Europe)
• Target deal type (distribution agreement, direct wholesale supply, retailer listing, importer partnership, etc.)

After reviewing the client website, We will map the offering to the buyer segments implied by the official profiles: perakendeciler & dağıtıcılar, toptancılar & ithalatçılar, and food producers & brands, then prioritize the job titles most likely to convert to meetings and commercial progress.

Until We receive the client website

We can still prepare a “starter” buyer model using the fair’s strongest indicated buyer segments (retailers, distributors, wholesalers/importers, food brands), but the “best buyers” list should be finalized only after We understand whether the client sells:

• Frozen foods (then we emphasize frozen category buyers/importers/distributors)
• Food brands/products (then we emphasize export BD + retailer/category procurement)
• Packaging/equipment/technology (then we emphasize food technology equipment sourcing + production operations procurement)

11) Industry suggestions (from the provided industry list)

Using the provided industry taxonomy, We recommend the following industries for Bursa Food Point buyer targeting:

• Food & Beverages
• Food Production
• Retail
• Wholesale
• Packaging & Containers (only when the client sells packaging)
• Logistics & Supply Chain (only when relevant to cold chain, distribution, or supply services)
• Import & Export
• Events Services (optional, if the client is service-based for trade events; not core)
• Marketing & Advertising (optional, if the client sells brand growth services rather than products)

12) Best “buyer fit” summary (What We should prioritize)

Bursa Food Point is a strong marketplace for buyers because the official site highlights: 200+ buying delegations, 3,000+ participant count, and 40+ countries. It is not a generic consumer-only event; it is designed for commercial conversations and procurement-oriented relationships.

We recommend prioritizing buyer outreach for:

• Retail chain and grocery category procurement (food sourcing + assortment)
• Wholesale and distributor purchasing (inventory building + vendor onboarding)
• Importers and cross-border trading teams (international supply sourcing)
• Food producers/brands business development (channel expansion and export growth)
• Frozen-food category buyers (if the client’s product aligns with frozen food)

Next Step (for We to produce the “Best Buyers” shortlist)

Please share the client website URL and We will: identify the best buyer segments, propose the most relevant job titles, and deliver a refined list aligned to the client’s actual offering and target geographies for Bursa Food Point.