BSG Annual Meeting (BSG LIVE’26) — Deep Buyer & Attendee Research Brief

Event basics (from official source)

• Event: BSG LIVE’26
• Dates: June 22nd to 25th, 2026
• Venue: ACC Liverpool
• City/Region: Liverpool
• Country: United Kingdom (UK)
• Organizer focus: The British Society of Gastroenterology, focused on gastroenterology and hepatology, with members including physicians, surgeons, pathologists, radiologists, scientists, nurses, dietitians, and related professionals.

1️⃣ Who attends (BUYERS / ATTENDEES)

This meeting is driven by clinical education in gastroenterology and hepatology, delivered through CPD-accredited sessions, plenary sessions, interactive symposiums, a scientific poster gallery, and an industry-led exhibition experience. Because it is a specialist medical community event (not a general consumer show), the “buyers” are typically professionals and decision-makers who influence procurement, clinical adoption, KOL programs, pathway development, and budgets for education/trials/real-world evidence.

Primary attendee groups (likely):

• Clinicians (buyers/attendees): gastroenterologists, hepatologists, surgeons with GI/hepatology interests, and clinical academic specialists.
• Allied health professionals: nurses (including GI and hepatology nurse specialists), dietitians, and other care pathway stakeholders.
• Academic & research professionals: clinical researchers, scientists, and postgraduate researchers using the poster gallery and sessions.
• Diagnostic and imaging stakeholders: radiology-adjacent specialists and teams supporting diagnosis and monitoring.
• Industry decision-makers (highest monetizable buyer density):
  • Medical Affairs professionals (medical science liaisons, medical education roles, therapeutic area leads)
  • Market access / payer strategy roles (where present in pharma-biotech)
  • Clinical operations / clinical trials roles (especially for hepatology/IBD studies)
  • Commercial/brand roles supporting education and specialist adoption
  • Endoscopy / GI device commercial and clinical application teams (for workflow and procedural adoption)
• Conference ecosystem roles: sponsorship, exhibitions, and partnership leads associated with industry symposia and lead sessions.

What “buyer intent” typically looks like at this type of meeting:

• Therapeutic education + clinical evidence consumption
• Launch/awareness and KOL engagement
• Adoption discussions for endoscopy tools, consumables, and monitoring technologies
• Networking with specialists, clinical authors, and guideline-influencing clinicians
• Collection of structured feedback from decision-makers for future product strategy

2️⃣ Where the show is happening + attendee geographic origin

Location: ACC Liverpool, Liverpool, United Kingdom.
Expected attendee geographic origin (reliable to infer, not guaranteed): because the organizer is a UK-focused society with a large UK membership base, the core audience will be predominantly UK-based. Specialty GI/hepatology conferences in the UK commonly also attract internationally active pharma/biotech and multinational medical device teams, meaning there can be additional international representation among industry attendees/speakers.

Geographic targeting recommendation:

• Primary: United Kingdom (England, Scotland, Wales, Northern Ireland)
• Secondary: Europe (especially where multinational GI/hepatology organizations have regional teams)
• Tertiary: International clinical research and multinational industry roles engaging with UK KOLs

3️⃣ Audience reach (Local / National / Global)

National + specialist network reach: The event is organized by a UK professional society and centers on gastroenterology and hepatology. Therefore, the attendee base is best categorized as National (UK) with Global industry participation for exhibitor and industry-led components.

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below are buyer-style accounts that are strongly consistent with the therapeutic area (gastroenterology/hepatology), CPD/medical education sponsorship patterns, and typical exhibitor/industry lead session participation at specialty medical meetings. These are samples to seed a buyer outreach list; the final “best buyers” should be validated against the client’s targeting criteria and the client’s own website/product fit.

Top 5 buyer samples to send first (highest “fit probability” set): AbbVie, Janssen, Takeda, Roche, Olympus.
These cover the strongest overlap of (a) GI/hepatology therapeutic medical affairs and (b) endoscopy/clinical applications.

5️⃣ Job profiles, industries & event type

Best job profiles to target

• Medical Affairs / Clinical Science: Medical Affairs Manager, Medical Director, Medical Science Liaison (MSL) Lead, Therapeutic Area Medical Lead
• Medical Education & KOL Engagement: Medical Education Lead, KOL Engagement Manager, Scientific Communications Lead (GI/Hepatology)
• Clinical Evidence & HEOR: Clinical Evidence Manager, HEOR/Outcomes Research Lead, Real-World Evidence (RWE) Manager
• Clinical Operations & Trials: Clinical Trials Partnerships Lead, Clinical Operations Manager, Study Start-Up Lead (where applicable)
• Commercial & Market Access: Market Access Manager, Business Unit Director (Gastroenterology), Specialty Sales Director
• GI/Endoscopy device roles: GI Endoscopy Product Manager, Clinical Applications Specialist Manager, Training & Clinical Support Manager

Industries & mapping to the recommended industry set

Using an industry filter approach consistent with your internal allowed list, the most relevant industry buckets for this event are:

• Pharmaceuticals (medical affairs, therapy launch, evidence programs)
• Biotechnology (therapeutic pipeline, specialty medical engagement)
• Medical Devices (endoscopy and GI procedure technologies)
• Hospital & Health Care (clinical pathway decision-makers, specialist services)
• Research (clinical research teams, poster gallery contributors)
• Events Services / Professional Training & Coaching (education activations, sponsored education, enablement partners)
• Information Services (where medical content platforms / data partners are present)

Event type (how to classify it)

Specialty medical congress / CPD-accredited professional education event / Industry exhibition with industry-led scientific sessions.

6️⃣ Estimated attendance (expected total footfall)

The provided official content does not include a reliable attendance/footfall figure for BSG LIVE’26.
Estimated attendance: [Not specified in the supplied official website text]

7️⃣ Key focus areas & buyer engagement

Key focus areas (based on official highlights and meeting structure):

• Interactive symposiums across gastroenterology with CPD-accredited sessions
• Plenary sessions led by domain experts (high visibility for thought leadership)
• Industry lead sessions inside an interactive exhibition experience
• Scientific poster gallery (clinical advances and research dissemination)
• Hybrid and on-demand content library extending value after the event

Buyer engagement angles that typically convert well:

• Medical education alignment: reaching Medical Affairs and KOL engagement leadership tied to CPD programming.
• Evidence and outcomes messaging: targeting clinical evidence, RWE/HEOR, and clinical trials stakeholders who engage with posters and plenaries.
• Procedure adoption: for endoscopy/GI device suppliers, targeting clinical applications specialists who influence adoption workflows.
• Post-event continuity: the on-demand library makes follow-up campaigns and retargeting more meaningful for education-driven brands.

8️⃣ Client-product fit check (required) — “best buyers” based on your product

To produce the best buyer short-list (not just plausible buyers), we need the client’s product positioning because the ideal buyer type changes significantly depending on whether the client sells:
(a) pharmaceuticals/biologics,
(b) medical devices/endoscopy,
(c) diagnostics/IT/data,
(d) education/training enablement,
(e) research services or trial support.

Please share the client website URL (the official product/company website). Once we receive it, we will:

• Map the product categories to the most relevant buyer job profiles from the list above
• Prioritize industries using the allowed industry buckets (e.g., Pharmaceuticals vs Medical Devices vs Research)
• Return a refined “best buyers” selection for BSG LIVE’26 with the most suitable job titles to target
• Exclude mismatched buyers (e.g., brands that are unlikely to purchase for this exact offering)

For now (pre-validation), our best-fit buyer categories are:

• Therapeutic area medical affairs (GI/hepatology)
• Endoscopy and GI clinical applications
• Research and evidence teams supporting poster/clinical learning objectives

9️⃣ Final recommendation (what we should do with this event)

BSG LIVE’26 is a high-intent specialist medical congress with strong CPD-driven content, interactive symposiums, and an industry exhibition environment. It is particularly suitable for buyer targeting in gastroenterology and hepatology—especially medical affairs, KOL engagement, clinical evidence/HEOR, and GI/endoscopy clinical applications.

Recommended buyer-first approach for this event:

1. Collect buyer contacts from Pharmaceuticals, Biotechnology, Medical Devices, and Hospital & Health Care industry segments.
2. Target the job profiles: Medical Affairs Lead, MSL Lead, Medical Education / KOL Engagement, Clinical Evidence / HEOR, Clinical Applications (Endoscopy).
3. Use the agenda structure (plenary, symposiums, poster gallery, on-demand library) to guide messaging and prioritization.

Next step we need from you: Please paste the client website URL. After that, we will finalize the “best buyer” shortlist specifically aligned to your client’s offering for BSG LIVE’26.