Boutiques Singapore

📅 24 Jul – 26 Jul 2026 📍 ICONSIAM (Level 7), Bangkok, Thailand, Bangkok, Thailand 🏢 0 exhibitors 👥 0 attendees

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About this event

Boutiques Asia

Event type: Boutique retail, fashion sourcing, apparel, accessories, lifestyle products, retail buying, brand discovery, wholesale networking

Buyer-intent summary: This event is best viewed as a strong commercial meeting point for fashion retailers, boutique owners, product distributors, sourcing managers, merchandising teams, brand partners, and wholesale buyers looking for trend-led products, new suppliers, and category expansion opportunities across Asia and international markets.

Important note before final buyer selection: To refine the best target accounts for your client, I need the client website or product page. The right buyer profile changes significantly depending on whether your client sells apparel, accessories, beauty, packaging, retail tech, sourcing services, logistics, manufacturing, or distribution services. If you share the website, I can narrow this into the most relevant buyer segments and target companies.

1️⃣ Who attends: Buyers / attendees

Boutiques Asia is primarily relevant for professionals connected to retail buying, boutique merchandising, product sourcing, and brand distribution. The attendees are usually a mix of direct buyers and ecosystem participants who influence purchasing decisions. The most valuable attendees are not general visitors, but people who control or influence product selection, supplier discovery, shelf space, wholesale purchasing, and brand partnerships.

Main attendee groups:

  • Boutique owners and retail store founders
  • Fashion buyers and merchandise planners
  • Wholesale buyers and category managers
  • Sourcing managers and procurement teams
  • Brand managers and business development leaders
  • Retail chain representatives and multi-store operators
  • Distributors, importers, and regional agents
  • E-commerce operators looking for new products and brands
  • Textile, apparel, accessory, footwear, and lifestyle product vendors
  • Packaging, display, and retail solutions providers
  • Trend forecasters, consultants, and retail service partners

The buyer quality is strong when the attendee list includes owners, founders, category heads, and merchandising decision-makers. It becomes even more valuable if the event attracts store networks, regional distributors, concept stores, and wholesale importers.

2️⃣ Where the show is happening + attendee geographic origin

Show location: The event title suggests an Asia-focused footprint, and the exact city/venue should be confirmed from the event page or organizer listing before outreach. Because this is an Asia-positioned event, attendee origin is likely to include local buyers from the host country, plus regional visitors from neighboring Asian markets and potentially a select international audience.

Likely geographic origin patterns:

  • Local: Buyers and retailers from the host city and surrounding metro areas
  • National: Retailers, distributors, and brands from across the host country
  • Regional: Attendees from nearby Asian countries and trade corridors
  • Global: Smaller but meaningful participation from international sourcing and export-oriented businesses

For list-selling purposes, this event is strongest when the geographic targeting includes Asia-Pacific buyers, importers, and retail networks. If the event is in a major commercial hub, the local buyer density can be particularly strong, especially for boutique operators and independent retailers.

3️⃣ Audience reach: Local / National / Global

Reach type: Regional with international buying relevance

Boutiques Asia is best classified as a regional trade event with cross-border commercial value. It may have a strong local base, but its audience can extend well beyond one market because boutique retail, fashion sourcing, and wholesale distribution naturally attract buyers from multiple countries.

If the organizer has strong exhibitor participation from international brands, then the event can be positioned as a broader Asia-wide marketplace. If the event is more local-market driven, then the buying audience will still be highly useful for domestic and near-region lead generation.

4️⃣ Sample buyer company names + websites

Below is a sample buyer-style account list that would typically be relevant for a boutique, fashion, retail, or sourcing event like this. These are examples of companies to evaluate in Apollo-style targeting, but the final fit should be adjusted once your client website is shared.

Priority Company Website Best Title to Target Why This is a Good Buyer Fit
1 Zara zara.com Buying Manager / Merchandising Director Global fashion retailer with constant need for trend-led product sourcing and retail innovation.
2 H&M hm.com Category Manager / Product Development Manager Large apparel retailer with strong interest in fast-moving fashion and supplier discovery.
3 Mango mango.com Merchandising Manager / Regional Buyer Fashion retailer with strong boutique and lifestyle merchandising alignment.
4 Uniqlo uniqlo.com Buying Director / Sourcing Manager Apparel buyer with scale and frequent sourcing needs across categories.
5 Forever 21 forever21.com Fashion Buyer / Category Lead Trend-driven buyer profile that values quick assortment refresh and wholesale partnerships.
6 Anthropologie anthropologie.com Product Buyer / Merchant Strong boutique-style retail fit across apparel, accessories, and lifestyle categories.
7 Free People freepeople.com Buyer / Merchant Relevant for fashion-forward, bohemian, and lifestyle product discovery.
8 Urban Outfitters urbanoutfitters.com Merchandise Manager / Buyer Good fit for youth-focused trend merchandise and lifestyle assortment planning.
9 SHEIN shein.com Sourcing Manager / Category Buyer Massive sourcing organization with constant demand for new suppliers and product categories.
10 ASOS asos.com Buying Manager / Marketplace Partnerships Lead E-commerce fashion platform with strong need for brand and product onboarding.
11 Superdry superdry.com Product Merchandiser / Wholesale Manager Fashion brand with wholesale and retail exposure relevant to trade show engagement.
12 Charles & Keith charleskeith.com Category Manager / Product Development Accessory-focused brand well aligned to boutique and lifestyle product sourcing.
13 ALDO aldoshoes.com Footwear Buyer / Merchandising Manager Strong retail and wholesale fit for shoes, handbags, and accessories suppliers.
14 Steve Madden stevemadden.com Product Development Manager / Buyer Relevant for footwear, fashion accessories, and trend-led retail supply chains.
15 Bath & Body Works bathandbodyworks.com Category Manager / Sourcing Director Useful for lifestyle, packaging, gifting, and retail product ecosystem targeting.
16 MUJI muji.com Merchandise Planning Manager / Buyer Strong fit for minimalist lifestyle goods, accessories, packaging, and design-led sourcing.
17 Marks & Spencer marksandspencer.com Buying Manager / Category Lead Retail buyer with broad interest in fashion, accessories, and consumer products.
18 Accessorize accessorize.com Accessories Buyer / Merchandiser Excellent boutique-style fit for jewelry, bags, seasonal accessories, and add-on products.

Top 5 best samples to send first: Zara, H&M, Mango, Anthropologie, and ALDO. These are strong because they represent a mix of fashion retail, boutique-style merchandising, footwear/accessories, and brand-scale buying behavior.

5️⃣ Job profiles, industries & event type

Best job titles to target:

  • Buyer
  • Senior Buyer
  • Merchandising Manager
  • Category Manager
  • Buying Director
  • Retail Operations Manager
  • Store Owner
  • Founder / Co-Founder
  • Head of Sourcing
  • Sourcing Manager
  • Product Development Manager
  • Wholesale Manager
  • Brand Manager
  • Distribution Manager
  • Import Manager
  • E-commerce Manager
  • Regional Sales Manager
  • Commercial Director

Best industries to use from your industry list:

  • Apparel & Fashion
  • Retail
  • Wholesale
  • Luxury Goods & Jewelry
  • Consumer Goods
  • Import & Export
  • International Trade & Development
  • Textiles
  • Design
  • Marketing & Advertising
  • Fashion brands and lifestyle companies through keyword-based filtering

Depending on your client product, additional industries may be relevant, such as Packaging & Containers, Logistics & Supply Chain, E-commerce-related businesses, or Design services.

6️⃣ Estimated attendance / expected footfall

Estimated total attendance: Moderate to strong, depending on scale and organizer strength.

Since the event title suggests a focused trade audience rather than a mass consumer fair, the expected footfall is likely to be in the range of a few thousand to tens of thousands, depending on whether the event includes multiple halls, brands, seminars, and buyer programs. For list-value purposes, the number that matters most is not just footfall, but the density of actual buying profiles inside the hall.

If the event includes hosted buyer programs, brand showcases, private meetings, or wholesale networking sessions, the value of the attendee list increases substantially because those formats usually attract more qualified buyers and decision-makers.

7️⃣ Key focus areas & buyer engagement

Main focus areas likely include:

  • Boutique fashion sourcing
  • Apparel and accessory buying
  • Wholesale product discovery
  • Retail trend forecasting
  • Private label and OEM/ODM opportunities
  • Brand partnerships and distribution
  • Import/export and regional trade expansion
  • Retail merchandising and visual presentation
  • Seasonal collections and product launches
  • Store growth and multi-location expansion

Buyer engagement angle:

The best outreach angle is to position the event as a sourcing and partnership ecosystem rather than just a visitor list. Buyers attending this kind of event are typically looking for:

  • Fresh fashion and lifestyle products
  • New suppliers and wholesale partners
  • Unique boutique-ready collections
  • Competitive pricing and margins
  • Trending product categories
  • Reliable regional distribution networks
  • Easy reordering and consistent supply

For your client, the strongest message is usually: “We can help you reach retail buyers, boutique owners, sourcing teams, wholesalers, and regional distributors attending Boutiques Asia.”

8️⃣ Client-product fit note

To give you the most accurate buyer recommendations, please share your client website. The best target list for Boutiques Asia depends heavily on what the client sells.

Examples of how the target list changes by product:

  • If the client sells apparel or accessories: target boutique owners, buyers, merchandisers, fashion retailers, and wholesale distributors.
  • If the client sells retail software or e-commerce tools: target retail operations managers, e-commerce heads, and multi-store operators.
  • If the client sells packaging or display solutions: target brand owners, product managers, and retail merchandising teams.
  • If the client sells sourcing or manufacturing services: target importers, exporters, private label brands, and sourcing directors.
  • If the client sells logistics or fulfillment: target cross-border retailers, distributors, and fashion e-commerce businesses.

Once you share the website, I can filter this event into a clean best-buyer list with account priorities, target titles, and relevance by product category.

9️⃣ Final recommendation

Boutiques Asia is a strong event for fashion, boutique retail, sourcing, and wholesale lead generation. It is especially useful if your client serves the apparel, accessories, lifestyle, retail, or sourcing ecosystem.

Best buyer segments to collect:

  • Boutique owners and founders
  • Fashion buyers and merchandisers
  • Wholesale and distribution teams
  • Sourcing and procurement managers
  • Retail chain decision-makers
  • Import/export and regional trade businesses
  • Brand and category managers

Quality rating for attendee-list sales: 8/10

This is a valuable event if your client wants commercial retail buyers and sourcing-focused contacts. The event should perform best for products or services connected to fashion, boutique retail, wholesale trade, consumer goods, packaging, retail operations, and cross-border sourcing.

If you send the client website, I can turn this into a much sharper buyer analysis with the exact best-fit companies, titles, industries, and outreach priority order.

Data sheet

Boutiques Singapore – Event Attendee & Buyer Profile Analysis
Event Date: 24 July 2026 – 26 July 2026
Location: ICONSIAM (Level 7), Bangkok, Thailand
Event Status: Upcoming
Research Date: 22 June 2026
Event Overview
Event Name Boutiques Singapore
Event Date 24 July 2026 – 26 July 2026
Event Status Upcoming
Venue ICONSIAM (Level 7)
City Bangkok
State / Region Bangkok
Country Thailand
Organizer Not publicly confirmed in the information provided
Official Event Website Not publicly confirmed in the information provided
Event Type Boutique retail, fashion sourcing, apparel, accessories, lifestyle products, retail buying, brand discovery, wholesale networking
Primary Category Apparel & Clothing
Secondary Applicable Categories Fashion & Beauty; Retail; Home & Office; Business Services
Audience Reach Regional with international buyer relevance
Estimated Attendance / Expected Footfall Attendance figure not publicly confirmed by the organizer.
Attendance Data Reliability Low to Medium; no verified current-year attendance figure publicly available from the information provided
Main Purpose of Event Commercial sourcing, wholesale buying, brand discovery, retail networking, and supplier-buyer matchmaking for fashion and lifestyle products
About the Event

Boutiques Singapore is positioned as a business-focused fashion and lifestyle sourcing event that connects boutique retailers, merchandisers, distributors, and brand owners with trend-led products and wholesale opportunities. Based on the event description provided, it serves as a marketplace for discovering new labels, evaluating suppliers, and building commercial relationships across apparel, accessories, and adjacent lifestyle categories.

The event matters because it supports buying, sourcing, and brand partnership decisions for retail professionals seeking differentiated inventory and fresh market-ready collections. Its strongest business relevance is for buyers and suppliers involved in boutique retail, wholesale distribution, product curation, category expansion, and cross-border trade in fashion-oriented consumer goods.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Boutique owners and retail buyers Independent boutiques, concept stores, premium retail chains Direct purchasing authority for assortment, margins, and brand selection Core buyer group for apparel, accessories, and lifestyle suppliers
Merchandising teams Fashion retailers, department stores, multi-brand chains Influence product mix, category planning, and seasonal assortment Important for line reviews, product positioning, and sell-through discussions
Wholesale distributors Regional distributors, agents, trading companies Source products for resale and market coverage High relevance for suppliers seeking regional distribution partners
Importers and brand agents Import businesses, brand agencies, trading houses Evaluate commercial viability, pricing, and logistics Strong fit for suppliers looking for market entry and channel partners
E-commerce and marketplace operators Online retail brands, digital marketplaces, omnichannel sellers Source digital-ready product lines and exclusive labels Relevant for sellers of consumer-ready products with strong visual appeal
Fashion brand founders and product managers Emerging brands, boutique labels, private labels Influence product development, vendor selection, and merchandising strategy Useful for manufacturing, packaging, sourcing, and OEM/ODM suppliers
Retail operations leaders Store operations, multi-site retail management Influence in-store execution and vendor onboarding Relevant for retail support services, POS, packaging, and merchandising tools
Industry consultants and sourcing advisers Retail consultants, sourcing agents, trade advisors Recommend suppliers and buying strategies Can influence multiple downstream buying decisions
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Bangkok host city Local retailers, buyers, agents, and brand teams High Largest immediate concentration due to venue location in a major retail hub
Thailand nationwide Retail chains, boutique groups, distributors, importers High National buyer reach is likely because the event is centered on sourcing and wholesale commerce
Nearby business hubs in Southeast Asia Buyers from Singapore, Malaysia, Vietnam, Indonesia, Philippines Medium to High Regional trade corridors support cross-border sourcing and distribution
Greater Asia-Pacific markets Importers, fashion agents, sourcing offices, wholesale buyers Medium Likely secondary reach where the event has brand-discovery value
International markets Overseas exhibitors, sourcing agents, and select buyers Medium International reach is plausible for a fashion sourcing event, but not publicly confirmed here
3. Audience Reach
Reach Level Assessment Explanation
Regional Primary classification The Bangkok location and wholesale/fashion sourcing positioning suggest strong regional buyer participation across Southeast Asia.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
Central Department StoreRetail buyer / department storeRelevant for fashion, accessories, and premium lifestyle sourcingcentral.co.thBuying Manager, Merchandising Director, Category ManagerStrong Market Fit, Attendance Not Confirmed
Siam PiwatRetail operator / mall ecosystemInfluences tenant mix, retail partnerships, and brand curationsiampiwat.comBusiness Development Director, Leasing Director, Partnership ManagerStrong Market Fit, Attendance Not Confirmed
The Mall GroupRetail buyer / mall operatorKey for brand introductions, tenant partnerships, and category curationthemall.co.thMerchandising Director, Category Manager, Leasing ManagerStrong Market Fit, Attendance Not Confirmed
Iconsiam retail ecosystemRetail destination / luxury consumer hubVenue-adjacent retail decision-makers may evaluate new brands and conceptsiconsiam.comRetail Leasing, Tenant Relations, Partnership LeadStrong Market Fit, Attendance Not Confirmed
Pomelo FashionFashion retailer / e-commerceLikely to evaluate trend-led apparel and private-label opportunitiespomelofashion.comProduct Manager, Buying Manager, Merchandising LeadStrong Market Fit, Attendance Not Confirmed
ZaloraFashion e-commerce buyerRelevant for digital retail sourcing and assortment expansionzalora.comBuying Manager, Category Lead, Marketplace MerchandiserStrong Market Fit, Attendance Not Confirmed
Isetan of JapanDepartment store buyerPotential buyer for premium apparel, accessories, and giftable itemsisetan.com.sgSenior Buyer, Merchandise Manager, Category ManagerStrong Market Fit, Attendance Not Confirmed
Aeon ThailandRetail chain buyerBroad retail network with category sourcing needsaeonthailand.co.thCategory Buyer, Sourcing Manager, Merchandising ManagerStrong Market Fit, Attendance Not Confirmed
FairPrice GroupRetail buyer / distributorCould source lifestyle and private-label categories through regional channelsfairpricegroup.com.sgCategory Manager, Procurement Manager, Buying LeadStrong Market Fit, Attendance Not Confirmed
Robinson LifestyleLifestyle retail buyerRelevant for branded consumer goods and lifestyle assortment sourcingrobinson.co.thMerchandising Manager, Buying Manager, Category LeadStrong Market Fit, Attendance Not Confirmed
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1Buying ManagerMerchandising / PurchasingManagerDirect authority over assortment and supplier selection
2Merchandising DirectorMerchandisingDirectorShapes category strategy and vendor priorities
3Category ManagerCategory / BuyingManagerResponsible for product line performance and sourcing decisions
4Sourcing ManagerProcurement / SourcingManagerEvaluates supplier fit, cost, and lead times
5Procurement ManagerProcurementManagerImportant for vendor qualification and commercial negotiations
6Retail Operations DirectorOperationsDirectorInfluences store execution and vendor readiness
7Business Development DirectorPartnerships / GrowthDirectorRelevant for brand collaborations and channel expansion
8Product ManagerProduct / MerchandisingManagerHelps choose SKUs, launches, and supplier programs
9Partnerships ManagerPartnerships / CommercialManagerUseful for co-branding and distribution conversations
10Founder / OwnerExecutive / OwnershipOwnerCommon in boutique retail and often final decision-maker
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1Apparel & FashionCore category for boutique retail and sourcingBuying, merchandising, wholesale
2RetailPrimary audience includes retailers and multi-brand storesCategory management, store buying
3WholesaleWholesale networking is central to the eventDistributor and reseller targeting
4Import & ExportCross-border sourcing and trade are highly relevantImporters, agents, trading companies
5Consumer GoodsLifestyle products and accessories fit consumer buying behaviorNew product discovery, private label
6Apparel & FashionThe strongest industry match for both attendees and buyersTrend-led sourcing and fashion distribution
7Consumer ServicesRelevant where retail service, curation, and clienteling matterRetail experience and customer engagement
8DesignBrand aesthetics and product presentation matter to boutique buyersCreative sourcing and brand partnership outreach
9Business Supplies & EquipmentUseful for retail packaging, fixtures, and store support productsRetail enablement, packaging, fixtures
10International Trade & DevelopmentSupports market expansion and trade relationship buildingMarket-entry and channel development
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfallNot publicly confirmedUnverifiedNo organizer-published figure available in the provided informationUse cautious assumptions for lead planning
Exhibitor countNot publicly confirmedUnverifiedNo current official exhibitor directory providedCould materially affect prospecting volume
Buyer countNot publicly confirmedUnverifiedNo official current-year buyer list available in the provided informationPrior-year evidence only if later verified by organizer
Speaker countNot publicly confirmedUnverifiedNo official agenda suppliedPotentially limited if event is primarily trade-focused
Sponsor countNot publicly confirmedUnverifiedNo official sponsor list suppliedUseful only if sponsorship prospecting is part of the campaign
Historical attendanceNot publicly confirmedUnavailableNo verified prior-year organizer publication providedAttendance figure not publicly confirmed by the organizer.
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
ProcurementReliable sourcing, pricing, and supplier complianceVendor onboarding conversations and commercial qualificationManufacturing, trading, sourcing services
Fashion trend discoveryFresh styles and differentiated assortmentProduct previews and collection pitch meetingsApparel, accessories, lifestyle brands
Wholesale networkingDistribution and channel expansionDistributor, agent, and reseller introductionsWholesale programs, export support
Retail merchandisingCategory planning and assortment optimizationLine review and SKU planning discussionsMerchandising tools, product analytics
Brand partnershipsCo-branding, exclusivity, and market entryPartnership and licensing conversationsLicensing, agency, and commercial services
Retail operations supportStore execution and product readinessOperational fit and logistics discussionsPackaging, logistics, retail support services
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevanceVery HighThe event is centered on boutique retail buying, sourcing, and brand discovery.
Decision-maker availabilityHighLikely to include owners, buyers, merchandisers, and sourcing managers.
Data collection potentialMediumStrong if official exhibitor/buyer lists are released; currently limited by missing public event data.
Apollo targeting potentialHighApollo industries and titles map well to retail, apparel, wholesale, and import/export personas.
Geographic targeting potentialHighStrong Bangkok and Southeast Asia targeting opportunity.
Best outreach approachHigh-touch commercial outreachUse curated buyer lists, category-specific messaging, and follow-up around assortment and supplier fit.
Overall lead qualityHighStrong event for attendee list building and buyer prospecting in fashion retail and wholesale.
Best use caseB2B lead generation and supplier-buyer matchmakingBest suited for outreach to buyers, retailers, distributors, and brand partners.
Limitations / risksModerateNo official current-year participant list or attendance count was publicly confirmed in the information provided.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industriesApparel & Fashion; Retail; Wholesale; Import & Export; Consumer Goods; Design; Business Supplies & Equipment; International Trade & DevelopmentAlign outreach with fashion and sourcing decision-makers
DepartmentsBuying, Merchandising, Procurement, Sourcing, Operations, Business Development, PartnershipsCapture both direct buyers and commercial influencers
SeniorityOwner, Founder, C-level, VP, Director, Head, ManagerPrioritize decision-makers and senior influencers
Job titlesBuyer, Buying Manager, Merchandising Manager, Category Manager, Sourcing Manager, Procurement Manager, Retail Operations Director, Business Development Director, Brand Partnerships ManagerTarget the roles most likely to attend or influence purchasing
GeographyThailand; Bangkok; Singapore; Malaysia; Indonesia; Vietnam; Philippines; Hong KongReflect regional trade and buying patterns
Employee size1-10, 11-50, 51-200, 201-500, 501-1000Includes boutique operators, regional distributors, and mid-market retailers
Keywordsboutique, fashion retail, wholesale, sourcing, merchandising, apparel, accessories, lifestyle, importer, distributorRefine lists for event-aligned commercial buyers
Company typeRetailers, distributors, importers, trading companies, e-commerce brands, department storesMatch typical event attendee and buyer profiles
Revenue rangePrefer SMB to mid-market ranges where buying teams are lean but activeUseful for identifying fast-moving fashion buyers and distributors
Suggested Apollo Search Logic: ("buying manager" OR "category manager" OR "merchandising manager" OR "sourcing manager" OR "procurement manager" OR "buyer") AND (apparel OR fashion OR retail OR wholesale OR import OR export OR accessories OR lifestyle) AND (Thailand OR Bangkok OR Singapore OR Malaysia OR Indonesia OR Vietnam)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
User-provided event details Event brief / briefing note Event title, dates, venue, city, region, country, and positioning summary Medium
ICONSIAM official website Venue website Venue identity and general location context High
Official event website Not confirmed in provided information Could not be independently verified from the supplied details Low
Official organizer pages / exhibitor directory / agenda Primary event sources Would verify attendance, exhibitors, speakers, sponsors, and buyer lists if publicly available Not available in provided information
Prior-year official lists Historical event evidence Would support prior-year participation evidence only if published by the organizer Not available in provided information
Boutique retail and fashion trade market context Industry context Supports attendee profiling, Apollo targeting, and buyer segmentation Medium

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