Best Practice & Best Practice in Nursing
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About this event
Best Practice Primary Healthcare Event Series (UK)
Best Practice is a UK-focused primary healthcare event series delivered across London and Birmingham. The programme is designed to support clinical learning and practical knowledge sharing, with dedicated themes spanning women’s health and respiratory health.
Event overview
The Best Practice events are positioned as exhibitions and conferences for healthcare professionals and industry partners. The event series is structured so that sessions and programme content are supported by the pharmaceutical and Med Tech industries through grants, sponsorship, and exhibition packages. Where supporter input is provided, it is reflected on the programme.
In line with its primary healthcare positioning, the Best Practice series is built around improving outcomes through awareness, education, and evidence-informed discussion across key care areas relevant to primary care delivery in the UK.
Where and when
- City (London): London, United Kingdom
- City (Birmingham): Birmingham, United Kingdom
- Country: United Kingdom
- Dates: (not specified in the provided source text)
- Venue: (not specified in the provided source text)
Event type and supporting industries
Best Practice combines exhibition and conference formats. It also includes an industry-supported education model, with pharmaceutical and Med Tech supporters contributing through grants, sponsorship, and exhibition packages.
Core themes
Across the series, the event themes include:
- Primary care (overall focus for the event series in the UK)
- Women’s health (Best Practice London / Women’s Health)
- Respiratory health (Best Practice Birmingham / Respiratory Health)
Why this event matters for healthcare audiences
Best Practice is designed to bring together healthcare decision-makers, clinicians, and industry partners around practical topics that support primary care delivery. The event’s thematic tracks make it especially relevant for audiences focused on improving patient care pathways in women’s health and respiratory health.
Supporter and partner context
The event series highlights strong industry participation from pharmaceutical and Med Tech organisations. This helps translate commercial and clinical innovation into conference sessions, exhibition engagement, and structured learning experiences—while keeping supporter-led contributions clearly identified on the programme.
Supported editions (as shown on the official site navigation)
- Best Practice London
- Women’s Health
- Best Practice Birmingham
- Respiratory Health
Data sheet
Best Practice & Best Practice in Nursing – Event Attendee & Buyer Profile Analysis
Event date: 2026-10-07 to 2026-10-08 |
Location: NEC, Birmingham, United Kingdom |
Event status: Upcoming |
Research date: 2026-06-30
Note: The official website content provided identifies the event series as “Best Practice Primary Healthcare Event Series in the UK” and describes Best Practice Birmingham as one of the UK’s leading events for primary care, women’s health, and respiratory health. The event is positioned around education, product awareness, clinical innovation, and sponsorship/exhibition support from pharmaceutical and med tech industries.
Event Overview
| Field | Details |
|---|---|
| Event Name | Best Practice & Best Practice in Nursing |
| Event Date | 2026-10-07 to 2026-10-08 |
| Event Status | Upcoming |
| Venue | NEC |
| City | Birmingham |
| State / Region | West Midlands |
| Country | United Kingdom |
| Organizer | Best Practice Show / Best Practice Primary Healthcare Event Series |
| Official Event Website | bestpracticeshow.co.uk |
| Event Type | Conference, exhibition, and professional networking event |
| Primary Category | Medical & Pharma |
| Secondary Applicable Categories | Wellness, Health & Fitness; Science & Research; Business Services |
| Audience Reach | National, with UK-wide primary care and nursing audience |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium to low for attendance volume; high for event positioning and theme based on official website content |
| Main Purpose of Event | To connect primary care and nursing professionals with clinical education, products, services, and supporter-led sessions across primary care, women’s health, and respiratory health |
About the Event
Best Practice is a UK primary healthcare event series with a Birmingham edition focused on primary care, nursing, women’s health, and respiratory health. The official website positions the show as a leading platform for education, exhibitions, sponsorship, and professional engagement across the healthcare ecosystem.
The event matters because it brings together clinical decision-makers, practice managers, nursing professionals, and solution providers in a setting that supports education, sourcing, and product awareness. For suppliers in pharma, med tech, diagnostics, practice services, and healthcare enablement, it is a relevant environment for business development and relationship-building.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Primary care leadership | GP practices, primary care networks, integrated care systems | Service adoption, pathway design, budget influence | High-value audience for clinical solutions, workflow tools, and practice services |
| Practice managers | GP surgeries, healthcare groups, primary care hubs | Purchasing input, vendor evaluation, operations | Strong for admin software, facilities, staffing, compliance, and service suppliers |
| Nursing leaders and senior nurses | NHS trusts, community health providers, primary care settings | Clinical adoption, education, product recommendation | Relevant for nursing education, devices, consumables, and care pathway products |
| Clinical directors / medical directors | Primary care organizations, provider groups | Strategic clinical approval and clinical governance | Important for solution sales needing clinical credibility |
| Procurement and sourcing teams | NHS procurement, healthcare buying groups, provider procurement teams | Supplier onboarding, contract negotiation, tendering | Best fit for suppliers with price, compliance, or framework-aligned offerings |
| Pharmacy and medicines management professionals | Primary care pharmacies, NHS organizations | Formulary, medicines optimization, prescribing support | Relevant for pharma, adherence tools, and medication management solutions |
| Diagnostics and service buyers | Primary care providers, labs, testing partners | Evaluation and rollout of test services | Strong for point-of-care, screening, and patient pathway vendors |
| Operations and transformation leaders | Health systems, provider organizations, primary care groups | Process improvement, digital change, service redesign | Good fit for digital health, automation, and operational efficiency vendors |
| Healthcare educators and CPD providers | Training bodies, professional development organizations | Education content selection and sponsorship | Useful for content sponsors, publishers, and training suppliers |
| Industry sponsors and med tech marketers | Pharma, med tech, healthcare services firms | Brand visibility, lead generation, account targeting | Likely to attend or support for commercial and educational reasons |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Birmingham | Local healthcare providers, NHS staff, regional suppliers | Medium | Strong accessibility for Midlands-based primary care and nursing professionals |
| Host region: West Midlands | Regional GP networks, trusts, community care teams | High | Likely concentration of clinical and operational buyers from surrounding counties |
| Nearby business hubs | London, Manchester, Bristol, Leeds, Nottingham, Leicester | High | National healthcare suppliers and service providers can travel efficiently to NEC Birmingham |
| National reach | UK-wide NHS, primary care, nursing, and pharma stakeholders | High | Official positioning indicates UK-wide relevance for primary healthcare |
| International reach | Limited, mainly UK-focused with possible international suppliers | Low to medium | The event appears primarily domestic rather than global |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | Official website language indicates a UK-wide primary healthcare audience, making national reach the most accurate classification. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| NHS England | Government / procurement-side healthcare authority | Influences primary care policy, commissioning, and system priorities | england.nhs.uk | Procurement Lead, Programme Manager, Clinical Director | Strong Market Fit, Attendance Not Confirmed |
| NHS Supply Chain | Healthcare procurement / supply chain | Relevant for clinical consumables, equipment, and contracted services | supplychain.nhs.uk | Category Manager, Sourcing Manager, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| Birmingham and Solihull ICB | Integrated care buyer | Local system leadership and pathway redesign influence buying decisions | birminghamsolihull.icb.nhs.uk | Commissioning Manager, Transformation Lead, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| University Hospitals Birmingham NHS Foundation Trust | Hospital buyer / clinical system leader | Large healthcare provider with procurement and clinical adoption needs | uhb.nhs.uk | Procurement Manager, Clinical Lead, Nursing Director | Strong Market Fit, Attendance Not Confirmed |
| Bupa | Private healthcare provider / buyer | Purchases patient services, health tech, and clinical support solutions | bupa.co.uk | Partnerships Director, Procurement Lead, Clinical Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Spire Healthcare | Private hospital group | Relevant for devices, services, nursing solutions, and clinical workflow tools | spirehealthcare.com | Procurement Director, Operations Director, Clinical Services Lead | Strong Market Fit, Attendance Not Confirmed |
| HCA Healthcare UK | Private healthcare provider | Potential buyer for premium healthcare products and services | hcahealthcare.co.uk | Procurement Manager, Director of Nursing, Vendor Manager | Strong Market Fit, Attendance Not Confirmed |
| Nuffield Health | Healthcare operator / service buyer | Uses health services, digital tools, facilities, and patient engagement solutions | nuffieldhealth.com | Category Manager, Facilities Director, Clinical Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| Alliance Healthcare | Distributor / wholesaler | Relevant for pharma, med tech, and primary care supply partnerships | alliance-healthcare.co.uk | Commercial Director, Buyer, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| McKesson UK | Pharma distribution / supply chain | Relevant for supplier partnerships and healthcare logistics | mckesson.co.uk | Supply Chain Director, Procurement Lead, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns supplier strategy, vendor selection, and contract decisions |
| 2 | Practice Manager | Operations | Manager | Influences operational buying for primary care settings |
| 3 | Director of Nursing / Nursing Lead | Clinical / Nursing | Director / Senior Manager | Key influencer for nursing-related products, education, and workflow adoption |
| 4 | Clinical Director / Medical Director | Clinical Leadership | Director | Approves clinical adoption and strategic healthcare solutions |
| 5 | Category Manager | Procurement / Commercial | Manager | Evaluates product and service categories for sourcing and frameworks |
| 6 | Commissioning Manager / Transformation Lead | Strategy / Transformation | Manager / Senior Manager | Shapes service redesign and adoption of new solutions |
| 7 | Pharmacy / Medicines Management Lead | Pharmacy / Clinical | Lead / Manager | Relevant to pharma, adherence, and prescribing support solutions |
| 8 | Operations Director | Operations | Director | Controls process improvement, service efficiency, and supplier needs |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospital & Health Care | Core attendee and buyer ecosystem for primary care and nursing | Clinical, operational, and procurement outreach |
| 2 | Pharmaceuticals | Official website says pharma supports the event | Brand, medical education, and commercialization |
| 3 | Medical Devices | Med tech alignment is explicitly referenced by the organizer | Device adoption and clinical selling |
| 4 | Health, Wellness & Fitness | Relevant to patient-care improvement and preventive services | Service partnerships and patient engagement |
| 5 | Government Administration | NHS and public-sector buyers are central to the event | Public sector and procurement outreach |
| 6 | Information Technology & Services | Primary care digitization and workflow improvement are highly relevant | Digital health, EHR, interoperability, and automation |
| 7 | Information Services | Clinical information, evidence, and education needs are important | Education, analytics, and decision-support |
| 8 | Business Supplies & Equipment | Practice operations need facilities, office, and consumables | Operational supplies and recurring procurement |
| 9 | Professional Training & Coaching | Education and CPD are core event functions | Training, CPD, and workforce development offers |
| 10 | Management Consulting | Transformation, efficiency, and service redesign are relevant topics | Advisory, optimization, and implementation services |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website content provided | Organizer has not publicly confirmed a total attendance figure in the provided source text |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official website content provided | No count supplied in the source excerpt |
| Buyer count | Not publicly confirmed | Unconfirmed | Official website content provided | Likely mixture of clinicians, practice leaders, procurement, and supplier-side attendees |
| Speaker count | Not publicly confirmed | Unconfirmed | Official website content provided | Agenda details were not included in the supplied text |
| Historical attendance | Not confirmed here | Unavailable in provided source text | Official website content provided | Use with caution unless the organizer publishes a post-event report |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Primary care education | CPD, clinical best practice, evidence-based updates | Sponsorship and educational content engagement | Training, clinical content, medical education |
| Nursing workflow | Efficiency, care quality, patient engagement | Demonstrate workflow improvement and outcomes | Nursing tools, scheduling, patient journey solutions |
| Women’s health | Clinical products and services for women’s health pathways | Focused sessions and buyer-targeted meetings | Diagnostics, therapeutics, patient education |
| Respiratory health | Treatment support, monitoring, patient adherence | Problem-solution selling for clinicians and providers | Respiratory devices, diagnostics, care pathways |
| Pharma and med tech support | Commercial visibility and educational integration | Sponsor-supported sessions and exhibition presence | Sponsored education, devices, and branded materials |
| Operational improvement | Reduce admin burden and improve service delivery | Speak to practice managers and transformation leads | Workflow automation, software, outsourcing services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on primary care and nursing, both of which contain active buying and influence roles. |
| Decision-maker availability | High | Likely attendance from practice, clinical, and procurement leaders. |
| Data collection potential | Medium | Public confirmation of participants is limited in the provided source text. |
| Apollo targeting potential | Very High | Strong title and industry alignment for healthcare, pharma, med tech, and procurement segments. |
| Geographic targeting potential | High | UK-centric event with strong regional and national targeting options. |
| Best outreach approach | Multi-touch / account-based | Use role-specific outreach to clinicians, practice managers, and procurement stakeholders. |
| Overall lead quality | High | Strong event for healthcare-related lead generation and relationship building. |
| Best use case | Healthcare B2B prospecting | Targeted outreach for clinical, procurement, and support-service solutions. |
| Limitations / risks | Limited public attendee data | Without the current exhibitor/speaker list, target validation remains partially inferred. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospital & Health Care; Pharmaceuticals; Medical Devices; Government Administration; Information Technology & Services; Health, Wellness & Fitness; Professional Training & Coaching; Business Supplies & Equipment; Information Services | Capture both buyers and supportive vendor ecosystems |
| Departments | Procurement; Operations; Clinical; Nursing; Strategy; Transformation; IT; Commercial | Match the real buying centers at primary care organizations |
| Seniority | Manager; Senior Manager; Director; VP; C-level | Prioritize decision-makers and strong influencers |
| Job titles | Procurement Director, Category Manager, Practice Manager, Clinical Director, Director of Nursing, Transformation Lead, Commissioning Manager, Operations Director, Partnership Director, Medicines Management Lead | Align with common healthcare purchasing and influence roles |
| Geography | United Kingdom; West Midlands; England; Greater London; North West; Yorkshire and the Humber | Focus on reachable buyer markets and NHS hubs |
| Employee size | 11-50; 51-200; 201-500; 501-1000; 1000+ | Covers practices, healthcare groups, and enterprise healthcare providers |
| Keywords | primary care, nursing, NHS, practice management, clinical education, respiratory, women’s health, procurement, patient pathway, med tech | Improves keyword precision for event-relevant accounts |
| Company type | Public company; private company; government agency; nonprofit; healthcare provider; distributor | Covers public, private, and NHS-style buyer organizations |
Suggested Apollo Search Logic: (Hospital & Health Care OR Pharmaceuticals OR Medical Devices OR Government Administration) AND (Procurement OR Operations OR Clinical OR Nursing OR IT) AND (Director OR VP OR Manager OR Lead) AND (primary care OR nursing OR NHS OR practice management OR respiratory OR women’s health)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Best Practice Show official website | Official organizer source | Event series positioning, healthcare focus, supporter model, and Birmingham edition context | High |
| Best Practice Show page content provided by user | Primary event-page excerpt | Primary care, women’s health, respiratory health, sponsorship and exhibition support language | High |
| NEC Birmingham | Venue reference | Venue identification and city-level location validation | Medium to high |
| Organizer website navigation text | Official site structure | Existence of Birmingham event resources, exhibitor resources, sponsor/supporter model | High |
Prepared for B2B lead generation, attendee profiling, buyer targeting, and event intelligence use cases.
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Tell us your work email and our AI instantly builds a buyer list matched to Best Practice & Best Practice in Nursing — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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