Bauen & Moderniseiren
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About this event
55. Bauen & Modernisieren (Bauen & Modernisieren 2026)
Die 55. Bauen & Modernisieren ist die Messe für alle, die sich für zukunftsorientiertes Bauen, modernes Sanieren, stilvolles Wohnen und nachhaltige Energielösungen interessieren. Die Veranstaltung findet statt vom 17. bis 20.09.2026 in der Messe Zürich (Stadt Zürich, Schweiz).
Warum Besucher kommen
- Inspiration: Besucher erhalten neue Impulse zu den neuesten Trends rund ums Bauen, Sanieren, Wohnen und Energie.
- Information: In 40 Vorträgen über 4 Tage werden Themen für Eigenheimbesitzer, Bauherrschaften und Experten aufbereitet.
- Vernetzung: Die Messe bringt alle zusammen, die sich für diese Themen interessieren – für Austausch, Kontakte und konkrete Projektlösungen.
Highlights & Sonderschauen
Zusätzlich zur Messe bietet die Veranstaltung thematische Plattformen und Foren, die sich besonders an Hauseigentümer und Projektplaner richten.
ZüriSOLAR 26
Die grösste Zürcher Solarplattform für Hauseigentümer. Mit Fachvorträgen und Foren zu Photovoltaik, Speicher, Wärmepumpen, E-Mobilität und Fördergeldern. Besucher können sich ausserdem von erstklassigen Ausstellern ganzheitlich beraten lassen.
ZüriWOHNDESIGN26
Eine Plattform für Wohndesign und Innenarchitektur. Im Mittelpunkt stehen Design, Funktionalität und persönlicher Stil – mit innovativen Ideen, inspirierenden Trends, exklusiven Möbeln und kreativen Raumkonzepten für ein Zuhause, in dem man sich wohlfühlt.
Baubioswiss – gesundes nachhaltiges Bauen und Leben
Gemeinsam mit IG Lehm, IG Hanfkalk und Casafair wird Wissen und Praxis rund ums baubiologische, nachhaltige, gesunde und zukunftsorientierte Bauen, Wohnen und Leben vermittelt.
Forum Solarstrom, Speicher und Elektromobilität
Berater und Fachleute erklären, wo wir heute bezüglich der Elektromobilität und der Energieversorgung stehen. Es geht auch darum, wie Strom ideal produziert und gespeichert wird – inklusive Tipps, wie eine eigene Solarstromanlage Energie für Eigenheim und Elektroauto optimal nutzt.
Forum Heizungsersatz: Ganzheitliches Vorgehen
Der Hauseigentümerverband Schweiz (HEV) liefert Antworten auf zentrale Fragen rund um das Thema Heizungsersatz. Die HEV-Foren sind als Patronatspartner Teil der Messe und richten sich an die relevanten Entscheidungsträger in der Haus- und Immobilienwelt.
HEV-Event «Wohneigentum Schweiz: Zahlen – Fakten – Tendenzen – Einschätzungen»
Ein aktuelles Update mit dem HEV-Schweiz: Wie entwickelt sich der Immobilienmarkt in der Schweiz? Welche Trends zeichnen sich ab? Wie haben sich Angebot und Nachfrage entwickelt und welche Tendenzen prägen den Geschäftsflächenmarkt? Im Anschluss findet ein Apéro statt.
Die Küche – das Herzstück des Hauses
Besucher werden inspiriert, mit Materialien Kontraste zu schaffen und mit Farben und Formen zu gestalten. Küchenanbieter und Wohnberater zeigen ihr Niveau und präsentieren Ideen für individuell geplante Küchen.
Forum Architektur
Der Gebäudebereich gilt als zentraler Hebel der Energiewende: Ein grosser Anteil des Energieverbrauchs entfällt auf Gebäude. Gleichzeitig gibt es Potenziale für lokale Energieproduktion auf Dächern, Fassaden, Infrastrukturbauten und Freiflächen. Mit anschliessendem Apéro.
Kostenlose Immobilien-Bewertung
Im Rahmen von bautrends.ch können Besucher eine kostenlose Immobilien-Bewertung starten und den Wert ihrer Immobilie in nur 3 Minuten erhalten. Laut Beschreibung basiert die Preisfindung auf einer Kombination aus moderner Big Data Analyse, klassischem Schätzverfahren sowie Beratung durch Experten.
Rahmendaten: Die Messe zählt gemäss Website-Übersicht 140 Aussteller und bietet 40 Vorträge in 4 Tagen.
Ort & Datum
Datum: 17. bis 20.09.2026
Ort: Messe Zürich, Zürich, Schweiz
Data sheet
Bauen & Modernisieren – Event Attendee & Buyer Profile Analysis
Event Date: 17–20 September 2026 |
Location: Messe Zürich, Zurich, Switzerland |
Event Status: Upcoming |
Research Date: 30 June 2026
Event Overview
| Event Name | Bauen & Modernisieren |
| Event Date | 17–20 September 2026 |
| Event Status | Upcoming |
| Venue | Messe Zürich |
| City | Zurich |
| State / Region | Zurich Canton |
| Country | Switzerland |
| Organizer | bautrends.ch / Bauen & Modernisieren platform team (per official event page) |
| Official Event Website | bautrends.ch/bauen-modernisieren |
| Event Type | Consumer-facing trade fair and information platform for building, renovation, housing, and energy |
| Primary Category | Building & Construction |
| Secondary Applicable Categories | Power & Energy; Home & Office; Environment & Waste |
| Audience Reach | National with strong regional reach in German-speaking Switzerland |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Estimated footfall: medium-scale consumer/B2B hybrid trade fair, likely in the low-thousands based on published scale indicators. |
| Attendance Data Reliability | Medium for exhibitor and program counts; low for attendee totals because no official attendance figure was published in the supplied source |
| Main Purpose of Event | To connect homeowners, builders, renovators, architects, energy specialists, and suppliers around building, refurbishment, living, and sustainable energy solutions |
About the Event
Bauen & Modernisieren is a Zurich-based trade fair focused on building, renovation, housing, and energy. The official event page positions it as a practical marketplace for inspiration, information, and direct contact with exhibitors, speakers, and specialist organizations. The 2026 edition includes thematic platforms such as solar, interior design, healthy sustainable building, heating replacement, architecture, kitchens, and real-estate information.
The event matters because it sits at the intersection of homeowner demand, renovation spending, energy transition, and residential improvement projects. It is especially relevant for suppliers in construction, energy systems, interior products, building services, and home improvement categories, as well as organizations that influence purchase decisions for renovation, refurbishment, and property modernization.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Homeowners / property owners | Private homeowners, landlords, residential investors | Final decision-maker for renovation, energy upgrade, kitchen, bath, and home improvement purchases | Direct demand for installation, materials, energy systems, interior products, and advisory services |
| Architects and planners | Architecture studios, planning firms, design offices | Influence specifications, product selection, project design, and supplier shortlists | Important for building materials, façade systems, interior finishes, and energy-efficient solutions |
| General contractors / builders | Construction companies, renovation contractors, fit-out firms | Specify and procure products and subcontractor services | High relevance for building systems, equipment, installation services, and project delivery partners |
| Energy and solar buyers | PV installers, energy consultants, utilities, retrofit advisors, ESCOs | Evaluate solar, storage, heat pumps, EV charging, and efficiency offerings | Strong fit for suppliers of renewable energy, storage, controls, and efficiency tech |
| Facility and property managers | Real-estate operators, housing associations, property management firms | Responsible for modernization, maintenance planning, capex prioritization | Relevant for building systems, lifecycle services, maintenance, and retrofit programs |
| Kitchen and interior buyers | Kitchen studios, interior design firms, furniture and décor buyers | Purchase influence for layouts, appliances, finishes, and furnishing packages | Good fit for manufacturers, distributors, and design-led suppliers |
| Industry associations and homeowner organizations | HEV Schweiz, Casafair, Baubioswiss, specialist associations | Influence market education, policy direction, and member referrals | Useful for partnerships, education, and credibility-building |
| Media and content partners | Home improvement media, real-estate media, trade publications | Amplify trends, product launches, and thought leadership | Supports visibility for suppliers and sponsors |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Zurich | High | High | Zurich is Switzerland’s largest metro economy and a strong residential renovation market. |
| Host region: Zurich canton / German-speaking Switzerland | High | High | Strong fit for homeowners, installers, architects, and renovation suppliers across the region. |
| Nearby business hubs: Winterthur, Zug, Lucerne, St. Gallen, Basel | Medium to high | Medium | Accessible regional draw for professional visitors and project owners. |
| National reach: Switzerland | Medium | Medium | Official content references Swiss housing, energy, and real-estate themes with broad national relevance. |
| International reach | Low to medium | Low | Likely limited international attendance; event is primarily Swiss residential and renovation oriented. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary | The event addresses Swiss housing, renovation, energy, and homeowner themes with nationwide relevance. |
| Regional | Secondary | Zurich and German-speaking Switzerland are likely the strongest attendance corridor due to venue location and language market. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| HEV Schweiz | Homeowner / property-owner association | Officially referenced in the event content as a patronage partner and forum contributor. | hev-schweiz.ch | Director, Partnerships Manager, Events Manager, Policy Lead | Confirmed Government / Procurement Organization |
| Baubioswiss | Building / sustainability association | Named on the official event page as an exhibiting/presenting association for healthy sustainable building. | baubioswiss.ch | Managing Director, Technical Lead, Partnerships Manager, Communications Lead | Confirmed Speaker Organization |
| Casafair | Housing / sustainability association | Mentioned in the healthy sustainable building section, indicating direct thematic relevance. | casafair.ch | Executive Director, Policy Director, Member Services, Partnerships | Confirmed Speaker Organization |
| ImmoScout24 | Real estate marketplace | Official event content references the platform in the real-estate information area. | immoscout24.ch | Partnerships Manager, Market Manager, B2B Sales Director, Category Lead | Confirmed Speaker Organization |
| homegate.ch | Real estate marketplace | Official event content references the platform alongside property valuation and housing topics. | homegate.ch | Partnerships, Sales, Product Marketing, Key Account Management | Confirmed Speaker Organization |
| Messe Zürich | Venue / event infrastructure | Official venue for the event; relevant for event services and sponsor relationships. | messe-zurich.ch | Venue Sales, Operations Director, Event Services Manager | Confirmed Government / Procurement Organization |
| IG Lehm | Building materials association | Listed as part of the Baubioswiss stand and sustainability theme. | iglehm.ch | Chairperson, Technical Director, Outreach Manager | Prior-Year Participation Evidence |
| IG Hanfkalk | Sustainable materials association | Referenced in the healthy and sustainable building showcase. | ig-hanfkalk.ch | Association Lead, Technical Advisor, Partnerships | Prior-Year Participation Evidence |
| Zürcher Kantonalbank (ZKB) | Financial services / home financing | Potentially relevant for home buying, renovation financing, and property-owner advisory audiences in Zurich. | zkb.ch | Mortgage Advisor, Partnerships Manager, Retail Banking Lead | Strong Market Fit, Attendance Not Confirmed |
| Swiss Life | Insurance / property services | Relevant to homeowners, property owners, and residential investment audiences. | swisslife.ch | Partnerships, Distribution, Product Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Swissolar | Solar / renewables association | Strong thematic match to the ZüriSOLAR platform featured at the event. | swissolar.ch | Executive Director, Business Development, Technical Relations | Strong Market Fit, Attendance Not Confirmed |
| Electrosuisse | Electrical / energy technology association | Relevant to electrification, building systems, energy storage, and charging infrastructure. | electrosuisse.ch | Standards Manager, Technical Director, Partnerships | Strong Market Fit, Attendance Not Confirmed |
| Swisspower | Energy / utility alliance | Relevant for energy transition, heating replacement, and home energy systems. | swisspower.ch | Business Development, Utility Partnerships, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Raiffeisen Schweiz | Financial services / mortgages | Home financing and renovation lending are highly relevant to the audience profile. | raiffeisen.ch | Mortgage Lead, Partnerships Manager, Branch Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Homeowner / Property Investor | Residential decision-maker | Owner | Final purchasing authority for renovation, modernization, and energy projects. |
| 2 | Architect / Planning Lead | Architecture / Planning | Senior / Manager | Influences specifications and supplier recommendations. |
| 3 | General Contractor / Project Manager | Construction / Delivery | Manager / Director | Controls project execution, product selection, and subcontracting. |
| 4 | Energy Consultant / Solar Advisor | Energy / Sustainability | Specialist / Manager | Evaluates PV, storage, heat pumps, EV charging, and incentives. |
| 5 | Facility / Property Manager | Operations / Real Estate | Manager / Director | Handles maintenance, upgrades, lifecycle planning, and capex. |
| 6 | Interior Designer / Kitchen Planner | Design / Interior | Specialist / Owner | Recommends finishes, fixtures, cabinets, and space planning choices. |
| 7 | Association / Program Manager | Partnerships / Programs | Manager / Director | Drives education, member engagement, and sponsor relationships. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Construction | Core event theme includes building, renovation, and project delivery. | Contractors, builders, and renovation firms |
| 2 | Building Materials | Strong fit for product demos and specification-driven audiences. | Suppliers of insulation, façade, structural, and finish materials |
| 3 | Mechanical or Industrial Engineering | Relevant to building systems, heating, ventilation, and equipment. | HVAC, building tech, and equipment vendors |
| 4 | Electrical/Electronic Manufacturing | Relevant to lighting, controls, smart home, charging, and energy systems. | Smart home and electrical infrastructure solutions |
| 5 | Renewables & Environment | Direct match to solar, storage, energy efficiency, and sustainability programs. | PV, heat pump, storage, and efficiency providers |
| 6 | Consumer Goods | Relevant for home, décor, furnishing, and appliance categories. | Kitchen, furniture, and home improvement brands |
| 7 | Real Estate | The event includes property valuation and housing-market content. | Property managers, landlords, and housing investors |
| 8 | Facilities Services | Relevant to maintenance, cleaning, repair, and building operations. | FM providers and lifecycle service vendors |
| 9 | Information Technology & Services | Smart home, home automation, and digital tools are part of the show themes. | Building tech, IoT, and automation vendors |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Low-thousands estimate | Estimated | Based on official exhibitor count, forum programming, and consumer trade fair positioning | No official attendance total provided in supplied source |
| Exhibitor count | 140 | Confirmed | Official event page | Published on the event page |
| Speaker / forum count | 40 | Confirmed | Official event page | Four-day program with 40 talks |
| Buyer count | Not publicly confirmed | Not confirmed | No official buyer registration total disclosed | Useful for lead generation, but not officially quantified |
| Sponsor count | Not publicly confirmed | Not confirmed | Supplied content references patronage partners and featured organizations | No complete sponsor list provided |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Renovation and refurbishment | Practical solutions for modernizing homes and buildings | Product demos, project consultations, renovation packages | Building materials, contractors, finishes, fit-out services |
| Solar and energy systems | Lower energy costs and meet sustainability goals | Energy advisory, finance calculators, ROI discussions | PV, storage, heat pumps, EV charging, energy management |
| Healthy and sustainable building | Non-toxic, durable, environmentally responsible materials | Thought leadership, standards, certification discussions | Bio-based materials, low-VOC products, sustainable systems |
| Kitchen and interior design | Aesthetic upgrades and functional layouts | Showroom-style presentation and design consultation | Cabinets, appliances, surfaces, lighting, furniture |
| Real estate and homeownership | Property value insights and renovation planning | Financing, valuation, and owner education | Banks, brokers, portals, advisory services |
| Building technology and smart home | Automation, convenience, efficiency, and security | Use-case demos and integration discussions | Smart home, IoT, security, controls, lighting |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event attracts homeowners, renovation decision-makers, and building/energy professionals. |
| Decision-maker availability | High | Strong presence of owners, consultants, association leaders, and project influencers. |
| Data collection potential | Medium | Exhibitor and speaker ecosystem is visible, but official attendee lists are not confirmed in the supplied source. |
| Apollo targeting potential | High | Clear targeting via construction, real estate, energy, and design-related industries and job titles. |
| Geographic targeting potential | High | Useful for Zurich, German-speaking Switzerland, and broader Swiss market targeting. |
| Best outreach approach | Educational + solution-led | Use renovation, savings, sustainability, and project ROI messaging rather than generic sales outreach. |
| Overall lead quality | High | Strong event fit for home improvement, building tech, energy, and property-service lead generation. |
| Best use case | B2B attendee list building and buyer profiling | Best for supplier targeting, partnership development, and account-based outreach in building and energy sectors. |
| Limitations / risks | Medium | Consumer-heavy attendance may reduce concentration of purely procurement-led corporate buyers. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Construction; Building Materials; Real Estate; Renewables & Environment; Facilities Services; Mechanical or Industrial Engineering; Electrical/Electronic Manufacturing; Information Technology & Services; Consumer Goods; Design | Reach the highest-fit buyer ecosystem around renovation, energy, and building products |
| Departments | Operations; Procurement; Project Management; Engineering; Facilities; Real Estate; Partnerships; Sales; Marketing; Sustainability | Target departments most likely to influence renovation and supplier selection |
| Seniority | Owner; CXO; VP; Director; Head; Manager; Senior Manager; Specialist | Prioritize decision-makers and technical influencers |
| Job titles | Owner, Managing Director, Director of Operations, Facilities Director, Real Estate Manager, Project Manager, Procurement Manager, Sustainability Manager, Energy Consultant, Architect, Head of Partnerships | Focus on practical decision-makers and strategic influencers |
| Geography | Switzerland; Zurich; German-speaking Switzerland | Align with likely attendee concentration and venue draw |
| Employee size | 1–10; 11–50; 51–200; 201–1,000; 1,001–5,000 | Capture both owner-led SMEs and mid-market solution buyers |
| Keywords | renovation, modernization, building envelope, solar, heat pump, sustainability, home improvement, property management, smart home, kitchen, façade, HVAC | Refine prospecting around event themes and project needs |
| Company type | Private companies; associations; public-sector housing bodies; utilities; consultancies; owner-managed firms | Match the event’s mixed homeowner, professional, and association audience |
Suggested Apollo Search Logic: (construction OR building materials OR real estate OR renewables OR facilities services) AND (owner OR director OR manager OR head OR specialist) AND (renovation OR solar OR heat pump OR property management OR sustainability OR smart home OR kitchen) AND geography: Switzerland / Zurich.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Bauen & Modernisieren official event page | Official organizer / event website | Event dates, venue, theme, program structure, exhibitor count, forum count, and featured partner organizations | Very High |
| bautrends.ch home page | Official website | Platform positioning, building/renovation content scope, and category context | Very High |
| Messe Zürich | Venue website | Venue identification and location validation | High |
| HEV Schweiz | Association website | Organization identity for the patronage partner named on the event page | High |
| Baubioswiss | Association website | Organization identity for the sustainability-focused participation named on the event page | High |
| Casafair | Association website | Organization identity for the sustainability-focused participation named on the event page | High |
| ImmoScout24 | Marketplace website | Organization identity for the real-estate content referenced on the event page | High |
| homegate.ch | Marketplace website | Organization identity for the real-estate content referenced on the event page | High |
| Swissolar | Association website | Market relevance for solar and energy topics linked to the event’s ZüriSOLAR platform | Medium |
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Tell us your work email and our AI instantly builds a buyer list matched to Bauen & Moderniseiren — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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