🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to BAM.LIVE — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
BAM.LIVE (Berufs- und Ausbildungsmesse Bern)
BAM.LIVE is the Berufs- und Ausbildungsmesse Bern—an on-site event designed to help young people and their supporting audiences discover education pathways and future careers. The show is positioned around the theme “Bildung und Karriere erleben”, bringing together training providers and the wider education and career ecosystem so attendees can explore options directly in person.
Dates
2. – 6. September 2026
Location
Bern, Switzerland (as stated on the official event page: “BERN | 2. - 6. SEPTEMBER 2026”).
What the event is about
The core purpose of BAM.LIVE is to make education and career opportunities tangible for the next generation. The event emphasizes the variety of professions and apprenticeship/training routes available, enabling visitors to take a practical first step toward their career direction. Rather than being a purely informational online experience, BAM.LIVE is built around physical interactions and discovery on-site.
Who attends (buyer-facing perspective)
The event highlights four main audience groups on the official site:
- Lehrpersonen (teachers / educators)
- Jugendliche (young people)
- Eltern (parents)
- Ausstellende (exhibitors / training providers)
Event format & engagement
BAM.LIVE is structured as a trade fair-style education and career experience. Visitors can explore different training options from exhibitors and engage with the event’s content and guidance features. The website also references an “Event-Guide” that visitors can use correctly, indicating that the show supports planned navigation and an organized discovery flow during the visit.
Topics and content themes
The official site frames the event around education and career planning, with highlights that include examples of specific vocational roles (e.g., apprenticeship/EFZ profiles such as Uhrmacher/Uhrmacherin, Kaufmann/Kauffrau in the travel agency field, Zimmermann/Zimmerin). This reinforces that the fair covers a wide range of vocational tracks and practical learning outcomes.
Operational notes
The official page includes practical visit pathways, including sections for Tickets, Practical information, and Getting there (Anreise). It also shows that the event supports special registration for school classes through “Anmeldung Schulklassen.”
Summary
BAM.LIVE (Berufs- und Ausbildungsmesse Bern) is a multi-day, Bern-based education and career exhibition running from 2 to 6 September 2026. It brings together exhibitors and the education-to-career community to help young people, educators, and parents understand available training opportunities and make informed next steps.
Data sheet
BAM.LIVE – Event Attendee & Buyer Profile Analysis
Event Date: 2–6 September 2026
Location: BERNEXPO, Bern, Bern, Switzerland
Event Status: Upcoming
Research Date: 6 July 2026
Event Overview
| Event Name | BAM.LIVE (Berufs- und Ausbildungsmesse Bern) |
| Event Date | 2–6 September 2026 |
| Event Status | Upcoming |
| Venue | BERNEXPO |
| City | Bern |
| State / Region | Bern |
| Country | Switzerland |
| Organizer | BERNEXPO AG |
| Official Event Website | bam.ch |
| Event Type | Education and career fair / vocational training expo |
| Primary Category | Education & Training |
| Secondary Applicable Categories | Business Services; Human Resources; Professional Training & Coaching; Higher Education |
| Audience Reach | Regional with national relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for attendance volume; high for event identity, dates, venue, audience groups, and purpose |
| Main Purpose of Event | To help young people, parents, and teachers explore vocational training, apprenticeships, and career pathways in person |
About the Event
BAM.LIVE is the Berufs- und Ausbildungsmesse Bern, a live education and career exhibition focused on making career choices tangible for students and career starters. The official messaging emphasizes “Bildung und Karriere erleben,” positioning the event as a practical discovery platform for vocational training, apprenticeships, and future professions.
The event matters because it brings together the education ecosystem in one place: young people, parents, teachers, and training providers. For organizations involved in apprenticeship recruitment, employer branding, educational services, or youth career development, BAM.LIVE is a relevant B2B2C event with strong lead-generation value for outreach to schools, training institutions, public-sector education stakeholders, and employers seeking early-career talent.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Teachers / Educators | Primary schools, secondary schools, career guidance offices, vocational counselors | Influence on student recommendations and school visit planning | High value for education programming, school outreach, and guided group visits |
| Students / Youth | Secondary students, apprentices, gap-year candidates, early career seekers | End users and future applicants | Core visitor group for apprenticeship recruitment and education brand awareness |
| Parents / Guardians | Families supporting career and training decisions | Influencers in education and training decisions | Important for messaging around pathways, safety, employability, and long-term career value |
| Training Providers / Exhibitors | Apprenticeship companies, vocational schools, colleges, employers with training programs | Decision-makers for booth participation, recruitment, and outreach | Primary commercial audience for sponsorship, stand services, and event marketing suppliers |
| HR / Talent Acquisition Teams | Employers recruiting apprentices, trainees, junior staff | Hiring and employer branding decision-makers | Strong fit for recruitment marketing, ATS, event staffing, and employer brand agencies |
| Public-Sector / Education Stakeholders | Municipal education offices, vocational training bodies, workforce development organizations | Policy, program, and outreach influence | Relevant for institutional partnerships, education platforms, and public-program suppliers |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Bern | Local students, schools, families, training providers | High | Primary catchment due to venue location and local education network |
| Host region: Canton of Bern | Regional schools, employers, apprenticeship providers | High | Strong concentration of vocational training and employer participation |
| Nearby business hubs | Thun, Biel/Bienne, Fribourg, Solothurn, Lucerne corridor | Medium to high | Accessible regional draw for educational and employer participation |
| National reach | Swiss training organizations and national employers | Medium | Relevant where companies recruit apprentices across multiple cantons |
| International reach | Limited; mostly Swiss-focused | Low | Not primarily an international buyer event |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is centered on Bern and the surrounding Swiss education and employment market. |
| National relevance | Secondary reach description | Swiss employers, training institutions, and vocational stakeholders may participate beyond the host region. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| BERNEXPO AG | Organizer / venue operator | Confirmed organizer and commercial stakeholder for the event | bernexpo.ch | Event Director, Sponsorship Manager, Sales Director, Partnership Manager | Confirmed Government / Procurement Organization |
| Berner Bildungszentrum Pflege | Education / vocational training provider | Relevant for healthcare career and training promotion | bbzp.ch | Director of Training, Admissions Lead, Outreach Manager | Strong Market Fit, Attendance Not Confirmed |
| Insel Gruppe | Healthcare employer / training provider | Large employer with apprenticeships and career pathways | inselgruppe.ch | HR Director, Apprenticeship Coordinator, Employer Branding Manager | Strong Market Fit, Attendance Not Confirmed |
| Die Schweizerische Post | National employer / training organization | Common apprenticeship and early-career recruiter in Switzerland | post.ch | Talent Acquisition Lead, Apprenticeship Manager, HR Business Partner | Strong Market Fit, Attendance Not Confirmed |
| SBB CFF FFS | Transport employer / training provider | Large apprenticeship employer with strong youth recruitment needs | sbb.ch | Recruitment Manager, Apprenticeship Lead, Employer Branding Specialist | Strong Market Fit, Attendance Not Confirmed |
| BLS AG | Transport / infrastructure employer | Potential apprenticeship and technical training recruiter | bls.ch | HR Manager, Training Lead, Talent Acquisition Specialist | Strong Market Fit, Attendance Not Confirmed |
| Berner Kantonalbank (BEKB) | Bank / employer | Finance-sector apprenticeships and local employer branding | bekb.ch | HR Director, Early Careers Lead, Recruiting Manager | Strong Market Fit, Attendance Not Confirmed |
| Swisscom AG | Technology employer / training provider | Apprenticeship and tech talent recruitment relevance | swisscom.ch | Talent Acquisition, Early Careers Manager, Employer Branding Director | Strong Market Fit, Attendance Not Confirmed |
| Die Mobiliar | Insurance employer | Apprenticeship, trainee, and graduate recruitment relevance | mobiliar.ch | HR Business Partner, Talent Acquisition Lead, Training Coordinator | Strong Market Fit, Attendance Not Confirmed |
| Migros | Retail employer / training provider | Large Swiss retailer with apprenticeship demand | migros.ch | Category HR Lead, Apprenticeship Manager, Recruiting Manager | Strong Market Fit, Attendance Not Confirmed |
| Coop | Retail employer / training provider | Retail apprenticeships and youth hiring relevance | coop.ch | HR Director, Early Careers Manager, Talent Acquisition Specialist | Strong Market Fit, Attendance Not Confirmed |
| RUAG | Aerospace / defense employer | Technical apprenticeship and engineering talent pipeline | ruag.ch | HR Manager, Apprentice Program Lead, Engineering Recruitment Lead | Strong Market Fit, Attendance Not Confirmed |
| Swiss Army / VBS | Public-sector employer / government training audience | Career and training messaging for public service pathways | vbs.admin.ch | Recruitment Officer, Program Manager, Communications Lead | Strong Market Fit, Attendance Not Confirmed |
| Hochschule der Künste Bern (HKB) | Higher education institution | Relevant for progression pathways and education outreach | hkb.bfh.ch | Admissions Director, Outreach Manager, Program Coordinator | Strong Market Fit, Attendance Not Confirmed |
| BFH – Bern University of Applied Sciences | Higher education institution | Career pathway and vocational-to-higher-ed progression relevance | bfh.ch | Admissions, Outreach, Student Recruitment, Program Leads | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Head of Apprenticeships / Early Careers | HR / Talent Acquisition | Senior | Owns youth recruitment and education outreach strategy |
| 2 | HR Director | Human Resources | Director | Influences talent strategy, branding, and apprenticeship investment |
| 3 | Talent Acquisition Manager | HR | Manager | Responsible for candidate funnel and event-based recruiting |
| 4 | Apprenticeship Coordinator | Training / HR | Manager / Specialist | Direct owner of training pipeline and school engagement |
| 5 | Employer Branding Manager | Marketing / HR | Manager | Supports student-facing brand campaigns and recruitment visibility |
| 6 | Career Guidance Counselor | Education / Student Services | Advisor | Influences school group attendance and student recommendations |
| 7 | Training Manager | Learning & Development | Manager | Manages internal and external vocational training programs |
| 8 | School Director / Principal | Education Leadership | Executive | Approves school participation and educational partnerships |
| 9 | Program Manager | Education / Events / Workforce | Manager | Coordinates programs, booths, and outreach initiatives |
| 10 | Communications Manager | Communications / Marketing | Manager | Supports event promotion, storytelling, and audience acquisition |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Education Management | Core sector for schools, training bodies, and career guidance organizations | School outreach, admissions, education partnerships |
| 2 | Professional Training & Coaching | Relevant for vocational training and skills development providers | Course promotion, apprenticeship marketing |
| 3 | Human Resources | Employer recruiting, employer branding, and workforce planning relevance | Early careers recruitment, talent sourcing |
| 4 | Events Services | Exhibitions, booth logistics, registration, and event marketing suppliers | Stand build, event operations, attendee engagement |
| 5 | Higher Education | Relevant for progression pathways and student recruitment | Admissions, outreach, student conversion |
| 6 | Government Administration | Public education, youth employment, and workforce development stakeholders | Public-sector outreach and program partnerships |
| 7 | Marketing & Advertising | Useful for employer branding, campaign, and student acquisition support | Lead generation, content, campaign strategy |
| 8 | Information Services | Relevant for career platforms, job boards, and education information tools | Digital discovery platforms, event guides |
| 9 | Consumer Services | Large employers with entry-level hiring and training needs | Apprenticeship recruitment and youth employment |
| 10 | Retail | Retailers often recruit apprentices and trainees for frontline roles | Store-level hiring, training pathways |
| 11 | Logistics & Supply Chain | Apprenticeship-heavy operational employers and technical pathways | Operations staffing and training pipelines |
| 12 | Banking | Local and national banks often run structured apprenticeship programs | Graduate, trainee, and youth recruitment |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website does not publish an attendance figure in the provided source text | Use caution in list-sale projections |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No official count provided in source text | Check exhibitor directory or prospectus when available |
| Buyer count | Not publicly confirmed | Unconfirmed | Educational event; attendee composition is visitor-based rather than buyer-based | Buyer concept applies mainly to training providers and sponsors |
| Speaker count | Not publicly confirmed | Unconfirmed | Not provided in official text supplied | Likely limited or activity-based rather than conference-style speaking |
| Historical attendance | Not publicly confirmed | Unconfirmed | No verified prior-year count included in the provided source text | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Vocational training | Attract candidates for apprenticeships and training programs | School outreach, booth demos, apprenticeship storytelling | Training program marketing, career content, student recruitment tools |
| Employer branding | Differentiate as a desirable employer for youth talent | Brand activations, recruitment campaigns, social proof | Employer branding agency, content production, career portals |
| Career guidance | Help students choose suitable professions and pathways | Guided tours, counseling content, interactive tools | Career assessment software, education platforms, information services |
| School engagement | Organize student visits and teacher participation | Class registration, educator briefings, school coordination | Event registration, communication tools, group booking systems |
| Youth recruitment | Reach early-career talent efficiently | Lead capture, follow-up journeys, apprenticeship applications | CRM, ATS, digital forms, student engagement platforms |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong relevance for training providers, employers, and education organizations. |
| Decision-maker availability | Medium | Teachers and parents influence decisions; exhibitors are the main commercial decision-makers. |
| Data collection potential | Medium | Likely school-group and attendee engagement opportunities, but public list depth is unknown. |
| Apollo targeting potential | High | Clear fit for HR, education, training, employer branding, and public-sector outreach roles. |
| Geographic targeting potential | High | Excellent for Bern and broader Swiss regional targeting. |
| Best outreach approach | Multi-touch email + LinkedIn + school/HR partnerships | Use role-based messaging for education leaders, HR teams, and apprenticeship managers. |
| Overall lead quality | High | Strong fit for attendee list building in education, HR, and early-career recruitment markets. |
| Best use case | Lead generation and apprenticeship recruitment targeting | Most useful for suppliers selling into schools, training providers, employers, and youth-focused programs. |
| Limitations / risks | Attendance transparency is limited | No public attendee or exhibitor count was confirmed in the provided official text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Education Management; Professional Training & Coaching; Human Resources; Higher Education; Government Administration; Events Services; Marketing & Advertising; Information Services; Retail; Banking; Logistics & Supply Chain | Focus on organizations with apprenticeship, hiring, and education outreach needs |
| Departments | HR; Talent Acquisition; Marketing; Communications; Training; Operations; Education Leadership | Reach decision-makers for recruitment, school engagement, and employer branding |
| Seniority | Manager; Director; VP; Head; C-level where applicable | Prioritize people with budget, hiring, or partnership authority |
| Job titles | HR Director, Talent Acquisition Manager, Apprenticeship Manager, Training Lead, Employer Branding Manager, Head of Early Careers, School Director, Program Manager, Communications Manager, Admissions Manager | Targets the most relevant commercial and educational stakeholders |
| Geography | Switzerland; Bern; Zürich; Basel; Lausanne; Geneva; Swiss German-speaking regions | Match local/regional attendance and Swiss employer footprints |
| Employee size | 50–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Captures both mid-market employers and large apprenticeship sponsors |
| Keywords | apprenticeship, vocational training, early careers, employer branding, student recruitment, career fair, education outreach, training program, youth hiring | Improves precision for event-relevant contact discovery |
| Company type | Private companies, public institutions, educational institutions, training providers | Broad enough for school, employer, and public-sector participation |
Suggested Apollo Search Logic: (“apprenticeship” OR “early careers” OR “vocational training” OR “student recruitment” OR “employer branding”) AND (HR OR “talent acquisition” OR training OR communications OR education) AND geography: Switzerland.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| BAM.LIVE official website | Official organizer source | Event name, dates, location, audience groups, purpose, and organizer identity | High |
| BERNEXPO AG | Organizer / venue website | Venue context and organizer brand association | High |
| Official event page text supplied by user | Primary source excerpt | Confirmed official wording, audience segments, and event positioning | High |
| BAM.LIVE – Über die BAM.LIVE | Official event subpage | Event framing, education/career messaging, and visitor focus | High |
| BAM.LIVE practical information | Official event information page | Visitor logistics and event access framework | High |
| BAM.LIVE Stories & News | Official news section | Demonstrates content focus and audience engagement around professions and training | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to BAM.LIVE — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds