🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to B2Cheese — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
B2Cheese — Global B2B Cheese Trade & Industry Networking Event (Research Description)
B2Cheese is positioned as a business-focused gathering for the cheese and broader dairy ecosystem—bringing together producers, ingredient specialists, distributors, retailers, foodservice operators, and suppliers of packaging, processing, logistics, and quality/compliance solutions. For buyer-intent research, B2Cheese typically behaves more like a trade/matchmaking venue than a consumer fair: the most actionable attendance usually comes from commercial decision-makers who influence sourcing, purchasing, product expansion, distribution agreements, and export/import planning.
1️⃣ Who attends (BUYERS / ATTENDEES)
The strongest buyer groups at B2Cheese generally fall into these categories. Even if a company appears as an exhibitor/sponsor, we still treat them as a buyer-fit audience because their primary role is often commercialization (supply, procurement, partnerships, and distribution):
- Importers & distributors of cheese and dairy products (commercial procurement, category managers, sourcing leads).
- Retail category managers (grocery chains, specialty retailers, e-commerce grocery programs) looking for new brands and seasonal portfolios.
- Foodservice buyers (cheese for pizza chains, restaurant groups, hotel supply, deli/catering procurement).
- Cheese manufacturers & co-packers (ingredient sourcing, private label development, scale-up of production inputs).
- Export managers and international business development teams (new market entry, distributor onboarding, cross-border supply agreements).
- Procurement & sourcing teams for dairy/foodservice distribution (tender participation, vendor qualification, contract negotiations).
- Specialty food wholesalers and trade buyers working with regional retail and regional restaurant groups.
- QA/quality & compliance stakeholders (often influence supplier approvals—food safety, traceability, labeling and standards readiness).
- Operations & supply chain managers (cold chain logistics, warehousing, shelf-life management, returns and replenishment cycles).
2️⃣ Where the show is happening + attendee geographic origin
B2Cheese is typically associated with an international dairy/trade footprint (often hosted in a major cheese and dairy-linked region). Because the exact venue, dates, and city can vary by edition, we recommend confirming the official event page for the current year to lock the geography precisely.
In most editions, attendee geographic origin usually trends toward:
- Host country nationals (local producers, local logistics providers, regional distributors, regional retail chains).
- Nearby trade regions (cross-border sourcing from neighboring markets).
- Global delegations (international distributors, importers, and export development teams seeking new brands/portfolios).
Best geographic targeting approach (for buyer research)
- Regional-first if the event is hosted in a dairy-heavy country/region (high likelihood of active distributors and existing supply relationships).
- Trade-route targeting if we see strong participation from countries with high cheese consumption and active import programs.
- Market-expansion targeting for international business development roles (these teams often attend to onboard new partners).
3️⃣ Audience reach (Local / National / Global)
B2Cheese is best categorized as Global with a strong regional core for buyer intent:
- Local/Regional depth: producers, packaging/logistics vendors, and existing distributors tend to cluster geographically.
- Cross-border breadth: distributors and importers often travel to evaluate new supplier options and negotiate partnerships.
- Global exposure: brands and specialized suppliers may present export-ready products and discuss distribution models.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
Below is a buyer-only sample set you can use as a starting point for research and targeting. We recommend validating which of these companies actively attend in the specific edition we are targeting, but these reflect realistic buyer-types for cheese supply chains (import/distribution/retail/foodservice).
Note: We will tailor the final buyer list after we confirm your client requirement and the specific B2Cheese edition (city and year).
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Bellisio Foods | https://www.bellisiofoods.com | Category Manager (Cheese) / Procurement Manager (Dairy) | Large-scale food manufacturer/ingredient sourcing; strong probability of active dairy/cheese supply decisions. |
| 2 | Mondelez (Snacking & Dairy Adjacent) | https://www.mondelezinternational.com | Supply Chain Manager / Procurement Lead (Food Ingredients) | Dairy ingredient and supply chain involvement; often evaluates supplier quality and continuity for portfolio needs. |
| 3 | Campbell Soup Company (Food Distribution) | https://www.campbellsoupcompany.com | Strategic Sourcing Manager / Procurement Director | Procurement processes for food ingredients; relevant for cheese/dairy-linked inputs and supplier vetting. |
| 4 | Sysco | https://www.sysco.com | Foodservice Category Manager (Dairy & Specialty Foods) / Procurement Manager | Major foodservice distributor with continuous demand for specialty dairy and cheese product categories. |
| 5 | US Foods | https://www.usfoods.com | Category Manager (Cheese & Dairy) / Strategic Sourcing Manager | Foodservice distribution with active vendor onboarding; strong match for cheese assortment procurement. |
| 6 | Costco Wholesale | https://www.costco.com | Product Category Buyer (Food) / Merchandising Manager (Specialty Foods) | High-volume buyers influence cheese brand selection and private label exploration. |
| 7 | Carrefour | https://www.carrefour.com | Category Manager (Dairy & Cheese) / Procurement Director | Large retail footprint with structured category management for dairy product sourcing. |
| 8 | Tesco | https://www.tescoplc.com | Buying Manager (Dairy & Cheese) / Category Controller | Buyer-led category control; high likelihood of evaluating new supplier partnerships. |
| 9 | Kroger | https://www.thekrogerco.com | Category Manager (Dairy) / Procurement Lead | Major retailer with strong sourcing pipelines for cheese and dairy categories. |
| 10 | Ahold Delhaize | https://www.aholddelhaize.com | Category Manager (Food & Dairy) / Sourcing Manager | Multi-market retail group likely to evaluate cheese assortment expansion. |
| 11 | METRO | https://group.metroag.de | Category Manager (Foodservice & Retail) / Supplier Partnership Manager | Food wholesale and procurement hub; relevant buyer roles for cheese and specialty dairy products. |
| 12 | Sysco International (via Sysco divisions) | https://www.sysco.com | International Sourcing Manager / Foodservice Procurement Lead | Potential for cross-border dairy sourcing and multi-supplier onboarding. |
| 13 | Parmalat | https://www.parmalat.com | Procurement Director (Dairy Inputs) / Supply Chain Manager | Dairy producer with structured supply and quality requirements aligned to cheese ingredient ecosystems. |
| 14 | Danone | https://www.danone.com | Supplier Quality Manager / Procurement Manager (Food Ingredients) | Supplier quality and sourcing teams align with standards-heavy dairy value chains. |
| 15 | REWE Group | https://www.rewe-group.com | Category Buyer (Dairy & Cheese) / Procurement Manager | Large retailer group where cheese category decisions typically align with category leadership. |
| 16 | Carrefour Market / Retail Operations (within Carrefour Group) | https://www.carrefour.com | Merchandising Manager (Food) / Category Procurement Lead | Retail purchasing influence; appropriate for specialty cheese portfolio expansion. |
| 17 | Cheese & Deli Import Specialists (General buyer pattern) | (To be replaced by your target geography) | Import Manager / Sourcing Director (Dairy) | High-intent buyer profile for B2B cheese events; we can generate confirmed local importers after we confirm the host country. |
| 18 | Specialty Food Distributors (Wholesalers) | (To be replaced by your target geography) | Business Development Manager (Foodservice) / Procurement Director | These buyers often attend to sign new supplier agreements and expand regional product availability. |
| 19 | Foodservice Restaurant Group (Multi-unit) | (To be replaced by your target geography) | Procurement Manager / Director of Purchasing (Foodservice) | Multi-location purchasing teams are strong adopters of cheese supply improvements and cost optimization. |
| 20 | Private Label / Co-manufacturing Networks | (To be replaced by your target geography) | Strategic Sourcing / Partnerships Manager (Dairy) | These organizations often evaluate ingredient consistency, compliance, and long-term supply viability. |
5️⃣ Job profiles, industries & event type
Best job profiles to target
- Procurement Manager / Strategic Sourcing Manager (dairy, ingredients, cheese categories).
- Category Manager / Category Buyer (dairy & cheese, specialty foods).
- Importer Manager / Import Operations (cross-border procurement).
- Export Manager / International Business Development (market expansion and distribution onboarding).
- Supplier Quality Manager (food safety, audits, compliance approvals).
- Supply Chain Manager / Cold Chain Operations (logistics, warehousing, shelf-life stability).
- Commercial Director / Head of Partnerships (vendor onboarding and commercial agreements).
- Foodservice Purchasing Manager (restaurant group supply decisions).
- Operations Manager (for co-packers/manufacturers seeking consistent input).
Industries & event type fit
Based on your use case (buyer intent around trade, sourcing, distribution, and commercial partnerships), B2Cheese fits best with:
- Event type: B2B trade show, supplier matchmaking, sourcing and distribution event, specialty food industry networking.
- Buyer ecosystem: dairy/cheese suppliers, distributors, retail buyers, foodservice buyers, and quality/compliance stakeholders.
6️⃣ Estimated attendance (expected total footfall)
For B2Cheese, attendance can vary by edition size and venue. Without the specific year’s official numbers in this request, we should plan using a realistic trade-event range:
- Expected total footfall (planning range): ~5,000–20,000 attendees
- Buyer density (typical for B2B-focused events): moderate-to-high among exhibitors, delegations, and scheduled meeting participants
- Decision-maker presence: strongest in procurement/category roles, importer/export roles, and quality/compliance leadership
If you share the current edition year and host city/venue, we can tighten this estimate and align it with the likely buyer mix.
7️⃣ Key focus areas & buyer engagement
Buyer engagement at B2Cheese usually clusters around these themes—because they directly affect costs, margins, availability, and product differentiation:
- Cheese sourcing & portfolio expansion (new brands, regional specialties, premium segments).
- Import/export partnership development (distribution agreements, shipping-ready supply models).
- Quality & food safety readiness (supplier audits, compliance alignment, traceability standards).
- Cold chain and logistics optimization (shelf-life protection, damage reduction, replenishment reliability).
- Private label & co-manufacturing opportunities (scalable production, consistent specifications).
- Packaging & labeling requirements (compliance, sustainability preferences, branding differentiation).
Buyer engagement angle we recommend for outreach
- Instead of generic messaging, we should use: “We help you identify and reach decision-makers attending B2Cheese who influence cheese sourcing, distribution partnerships, and category expansion.”
- Mirror the buyer’s job-to-be-done: procurement leads care about availability, compliance, price stability, and continuity; quality leaders care about audits, traceability, and standards.
8️⃣ Client-product fit note (required: please share your client website)
To identify the best buyer segments for your client (and to filter the buyer list by the highest-likelihood decision-makers), we must review your client’s website and product positioning.
Please share:
- Your client website URL
- What your client sells (short description)
- Target geographies (if any)
Once we receive that, we will map the client requirement to the most relevant buyer roles and industries for B2Cheese (for example: procurement/category managers for cheese supply solutions; supplier quality managers for QA platforms; logistics/supply chain managers for cold-chain services; packaging/label compliance teams for labeling solutions).
Important constraint: we will align the buyer recommendations strictly to fit and relevance; we will not provide assumptions about your client’s offering without reviewing their site.
9️⃣ Suggested industries (using the provided industry list)
For B2Cheese, the most relevant industry selections from your list typically include the following. We will use these as filters when generating buyer-target datasets and job-profile matching:
- Food & Beverages
- Food Production
- Retail
- Restaurants
- Wholesale
- Logistics & Supply Chain
- Packaging & Containers
- Events Services (only for sponsor/exhibitor operations where relevant)
- Environmental Services (when sustainability/packaging compliance is part of the offering)
- Market Research (only for category research/consumer insights teams)
- Quality/Compliance-adjacent mapping can also be captured via role keywords across Food Production and Food & Beverages.
Next step (so we can produce the “best buyers” list)
Share your client website and we will respond with:
- Top buyer segments for B2Cheese matched to your product
- Recommended job titles to target in your dataset
- Industry filter selection from your provided list
- A higher-precision sample table (15–20 buyers) updated to the client-fit angle and the specific B2Cheese edition
Data sheet
B2Cheese – Event Attendee & Buyer Profile Analysis
Event Date: 23–24 September 2026
Location: Fiera di Bergamo, Bergamo, Italy
Event Status: Upcoming
Research Date: 6 July 2026
Event Overview
| Event Name | B2Cheese |
| Event Date | 23–24 September 2026 |
| Event Status | Upcoming |
| Venue | Fiera di Bergamo |
| City | Bergamo |
| State / Region | Lombardy |
| Country | Italy |
| Organizer | Official organizer information is published on the event website; verify on the current edition’s official site. |
| Official Event Website | Official B2Cheese website |
| Event Type | B2B trade event, industry networking, sourcing and commercial matchmaking event |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Logistics & Transportation; Wholesale; Retail; Hospitality; Business Services |
| Audience Reach | National to Global trade audience, with strong European sourcing relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium – event positioning is clear, but current-year attendance data is not publicly confirmed. |
| Main Purpose of Event | To connect cheese producers, buyers, distributors, retailers, foodservice operators, and solution providers around sourcing, commercialization, exports, partnerships, and category growth. |
About the Event
B2Cheese is a business-oriented cheese and dairy trade event designed to support commercial relationships across the supply chain. The event is positioned around B2B networking, sourcing, distribution, product placement, and international market development rather than consumer-facing sales activity. Its relevance comes from bringing together organizations that influence procurement, category expansion, private label development, and export or import partnerships.
For suppliers and lead-generation teams, B2Cheese is attractive because it concentrates decision-makers from manufacturing, retail, foodservice, wholesale, import/export, and supporting service sectors such as packaging, logistics, compliance, and cold-chain solutions. This makes the event useful for attendee profiling, buyer mapping, commercial outreach, and account-based targeting across the cheese and broader dairy ecosystem.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Importers & distributors | Cheese importers, dairy distributors, specialty food wholesalers | Sourcing, channel expansion, portfolio selection | High-value for suppliers seeking new markets and distribution agreements |
| Retail buyers / category managers | Supermarkets, gourmet chains, specialty retailers, e-commerce grocery | Assortment, private label, shelf-space, promotional planning | Strong for branded products, premium cheeses, and seasonal launches |
| Foodservice procurement teams | Restaurant groups, hotel chains, catering firms, pizza chains | Menu sourcing, cost control, quality standards | Relevant for bulk cheese, portioning, foodservice packaging, and consistency requirements |
| Cheese manufacturers / processors | Dairy processors, artisan producers, industrial processors | Ingredient sourcing, process upgrades, partnerships | Relevant for machinery, packaging, ingredients, QA, and logistics suppliers |
| Private label / brand development teams | Retailers, importers, food brands, co-packers | Product specification, sourcing, margin optimization | High relevance for co-manufacturing, packaging, and commercialization services |
| Export / market development teams | Producers, trade bodies, commercial agencies | Cross-border growth, distributor recruitment, market entry | Relevant for logistics, regulatory, and trade promotion services |
| Quality / compliance / regulatory teams | Producers, importers, distributors, certification bodies | Food safety, labeling, cross-border compliance | Relevant for testing, traceability, packaging compliance, and certification vendors |
| Cold chain / logistics decision-makers | 3PLs, refrigerated transport, warehousing providers | Distribution reliability, shelf-life protection, route planning | Relevant for cold-chain technology, warehousing, and transport solutions |
| Industry consultants / associations | Trade associations, food consultants, market advisors | Influence, research, ecosystem connectivity | Useful for thought leadership, sponsorship, and partnership outreach |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Bergamo | Local producers, distributors, foodservice buyers, trade professionals | Medium | Convenient access for Lombardy-based dairy and food businesses |
| Host region: Lombardy | Regional buyers, manufacturing firms, logistics providers, retail chains | High | One of Italy’s strongest commercial and food-processing regions |
| Nearby business hubs | Milan, Brescia, Verona, Parma, Turin, Bologna | High | Strong sourcing, retail, and food manufacturing corridor |
| National reach: Italy | Italian producers, buyers, distributors, wholesalers, foodservice operators | High | Cheese is a national-category trade topic with strong domestic sourcing relevance |
| International reach | European importers, specialty buyers, exporters, trade intermediaries | Medium to High | Strong fit for cross-border cheese trade and premium food sourcing |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification: Global | The event has international trade relevance because cheese sourcing, export, import, and category development are cross-border business functions. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Coop Italia | Retail buyer | Large grocery buyer with dairy and cheese category relevance | coopitalia.coop | Category Manager, Buyer, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Conad | Retail buyer | Major Italian retail network with private label and chilled dairy sourcing | conad.it | Buyer, Category Manager, Private Label Manager | Strong Market Fit, Attendance Not Confirmed |
| Esselunga | Retail buyer | Premium grocery buyer with strong cheese assortment needs | esselunga.it | Category Manager, Sourcing Manager, Buyer | Strong Market Fit, Attendance Not Confirmed |
| Carrefour Italia | Retail buyer | International retail chain with cheese and dairy sourcing requirements | carrefour.it | Category Manager, Procurement Lead, Private Label Buyer | Strong Market Fit, Attendance Not Confirmed |
| Eataly | Retail / foodservice buyer | Specialty food retailer and restaurant operator relevant for premium cheese sourcing | eataly.net | Buyer, Category Manager, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| Autogrill | Foodservice buyer | Large foodservice operator with packaged and ready-to-serve dairy needs | autogrill.com | Procurement Manager, Food Buyer, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| McDonald’s Italia | Foodservice buyer | High-volume foodservice operator for cheese-based menu items | mcdonalds.it | Procurement Manager, Supply Chain Manager, Menu Development | Strong Market Fit, Attendance Not Confirmed |
| Metro Italia | Wholesale buyer | Cash-and-carry and wholesale channel with broad dairy sourcing needs | metro.it | Category Manager, Buyer, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Lidl Italia | Retail buyer | Private label-heavy retailer with price-sensitive dairy sourcing | lidl.it | Private Label Buyer, Category Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Aldi Italia | Retail buyer | Discounters often source private label cheese and dairy lines | aldi.it | Buyer, Category Manager, Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns sourcing strategy and supplier relationships |
| 2 | VP Procurement / Procurement Director | Procurement | VP / Director | Key decision-maker for sourcing and supplier onboarding |
| 3 | Category Manager | Retail / Buying | Manager | Directly manages cheese and dairy assortment decisions |
| 4 | Strategic Sourcing Manager | Procurement | Manager / Senior Manager | Evaluates suppliers, pricing, and long-term contracts |
| 5 | Food Buyer / Dairy Buyer | Buying | Manager | Most directly aligned with event commercial discussions |
| 6 | Private Label Manager | Merchandising / Buying | Manager | Relevant for co-packing and branded/private-label opportunities |
| 7 | Supply Chain Director | Supply Chain | Director | Influences logistics, cold chain, inventory, and service levels |
| 8 | Operations Director | Operations | Director | Relevant for production, distribution, and efficiency-focused suppliers |
| 9 | Foodservice Procurement Manager | Foodservice / Procurement | Manager | Important for restaurant, hotel, and catering cheese demand |
| 10 | Export Manager / International Sales Director | Commercial / Export | Manager / Director | Drives market expansion and distributor recruitment |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core sector for cheese, dairy, and ingredients | Producers, importers, distributors, brands |
| 2 | Wholesale | Cheese and dairy often move through wholesale channels | Distributors, cash-and-carry, food wholesalers |
| 3 | Retail | Retail buyers and category managers are key attendees | Grocery, specialty retail, private label |
| 4 | Logistics & Supply Chain | Cold-chain and distribution are essential in dairy trade | 3PLs, refrigerated transport, warehousing |
| 5 | Import & Export | Cross-border sourcing and trade are central to the event | International distributors, trading firms |
| 6 | Hospitality | Hotels, restaurants, and catering buyers use cheese heavily | Foodservice operators, group procurement |
| 7 | Business Supplies & Equipment | Packaging, processing, and handling solutions are relevant | Equipment vendors, packaging suppliers |
| 8 | Packaging & Containers | Cheese requires compliant, shelf-life-safe packaging | Packaging converters, sustainable packaging firms |
| 9 | Environmental Services | Sustainability and waste reduction are growing priorities | Waste, recycling, cold-chain efficiency, ESG |
| 10 | Management Consulting | Strategy and market-entry advisory can support exhibitors and buyers | Commercial growth, market analysis, channel strategy |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Organizer did not publicly confirm a current-year total attendance figure in accessible source material | Use as a lead-intent event rather than a volume-guaranteed show |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official current-year count not verified here | Verify on current event exhibitor page if needed for list sales |
| Buyer count | Not publicly confirmed | Unconfirmed | Buyer-specific attendance numbers not verified | Buyer intent is inferred from event positioning |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda/speaker list should be checked on the official site | Speakers can be used as account signals if published |
| Historical attendance | Not publicly confirmed here | Historical / prior-year evidence unavailable in verified form for this report | No verified current-year or prior-year public figure used | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable suppliers, cost control, volume planning | Supplier meetings and contract discussions | Sourcing services, brokerage, contract manufacturing |
| Retail sourcing | New SKUs, private label, premium assortment | Category review and buyer meetings | Retail-ready cheese, packaging, merchandising support |
| Foodservice | Consistency, food safety, portioning, value | Menu sourcing and operational supplier evaluation | Bulk cheese, portion packs, foodservice formats |
| Import / export | Market entry, distributor search, compliance | Cross-border dealmaking and market expansion | Trade support, documentation, localization |
| Cold chain logistics | Temperature control and shelf-life protection | Operational improvement discussions | Refrigerated logistics, monitoring, warehousing |
| Sustainability | Packaging reduction, ESG, waste management | Innovation and supplier differentiation | Sustainable packaging, waste solutions, ESG reporting |
| Quality / compliance | Food safety, traceability, labeling | Risk and regulatory conversations | Testing, certification, QA systems |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Clear fit for cheese, dairy, retail, foodservice, import/export, and logistics buyers. |
| Decision-maker availability | High | Likely to attract category managers, sourcing leads, commercial directors, and operators. |
| Data collection potential | Medium | Strong commercial relevance, but current public attendee data is limited. |
| Apollo targeting potential | High | Well-suited to industry, department, title, and geography-based Apollo filtering. |
| Geographic targeting potential | High | Excellent for Italy, Southern Europe, and wider European dairy trade segments. |
| Best outreach approach | Multi-touch ABM and pre-event outreach | Target procurement, buying, commercial, and operations teams with category-relevant messaging. |
| Overall lead quality | High | Strong fit for B2B attendee list building and supplier prospecting in food trade. |
| Best use case | Lead generation and account targeting | Best used for sales outreach to cheese buyers, distributors, retailers, and foodservice chains. |
| Limitations / risks | Public attendee data is limited | Without official attendee/exhibitor lists, some target accounts remain prospecting targets rather than confirmed attendees. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Wholesale; Retail; Logistics & Supply Chain; Import & Export; Hospitality; Packaging & Containers; Business Supplies & Equipment | Align outreach to cheese sourcing, distribution, and buyer functions |
| Departments | Procurement, Buying, Supply Chain, Operations, Merchandising, Commercial, Foodservice, Quality, Export | Find decision-makers and influencers |
| Seniority | Manager, Senior Manager, Director, VP, C-level | Prioritize budget holders and commercial decision-makers |
| Job titles | Buyer, Category Manager, Procurement Manager, Sourcing Manager, Dairy Buyer, Private Label Manager, Supply Chain Director, Operations Director, Export Manager, Commercial Director | Pinpoint relevant buying functions |
| Geography | Italy; Lombardy; Northern Italy; DACH; France; Benelux; Southern Europe; EU | Match likely sourcing and trade corridors |
| Employee size | 51–200, 201–500, 501–1,000, 1,000+ | Focus on active buyers with commercial scale |
| Keywords | cheese, dairy, specialty food, private label, cold chain, foodservice, grocery, wholesale, import, export, retail buying | Refine searches around event-native intent |
| Company type | Retailers, importers, distributors, wholesalers, foodservice operators, processors, logistics providers | Focus on organizations most likely to buy from event exhibitors |
Suggested Apollo Search Logic: (industry: “Food & Beverages” OR “Wholesale” OR “Retail” OR “Logistics & Supply Chain” OR “Import & Export”) AND (title contains “Buyer” OR “Category Manager” OR “Procurement” OR “Sourcing” OR “Supply Chain” OR “Commercial” OR “Export”) AND geography includes Italy or Southern Europe, with employee size 51+.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| B2Cheese official website | Official organizer / event website | Event name, positioning, sector focus, and current edition information | High |
| Fiera di Bergamo official website | Venue website | Venue identity and location in Bergamo, Italy | High |
| B2Cheese current edition pages | Official event pages | Current-year date and edition context used for verification | High |
| User-provided event details | Provided brief | Event dates, venue, city, region, country, and research framing | Medium |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to B2Cheese — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds