About this event

AYMOD - International Footwear Fashion Fair (Uluslararası Ayakkabı Moda Fuarı) — Research Analysis & Buyer Targeting

Event Snapshot (Verified From Official Source)

• Event name: AYMOD Uluslararası Ayakkabı ve Moda Fuarı (Uluslararası Ayakkabı Moda Fuarı - Aymod)
• Official dates: 07–10 October 2026
• Organizer (from official source): TASD Fuarcılık A.Ş.
• Exhibitor volume: 250+ participating companies and 750+ brands
• Expected visitor volume: 15,000+ visitors
• Venue footprint: 40,000+ square meters (40,000 metrekare fuar alanı)
• International reach: Visitors coming from 35+ countries
• Product coverage: Women’s, men’s, and children’s footwear; classic, sports, and handmade models; plus bags and “saraciye” (leather goods) categories.
• Edition longevity: The fair has been running for 36 years continuously (as stated on the official website).
• Venue city/country: Not stated in the provided official website text. We will confirm the exact venue location as soon as you share it (or once we can access the page section that lists hall/venue address).

1️⃣ Who attends (BUYERS / ATTENDEES)

AYMOD is positioned as a sector trade fair for footwear and fashion categories, where the visible attendee population includes retailers, distributors, brand decision-makers, sourcing professionals, and cross-border buying teams. Because the fair spans multiple shoe types (women/men/children) and multiple product styles (classic/sports/handmade) and also includes bags and leather goods, the buyer ecosystem is broad.

Primary buyer-type attendees we expect to see:

• Footwear brand principals & trade buyers (brand-level purchasing, seasonal buying, category managers)
• Importers / footwear distributors (country-specific distribution, wholesale procurement)
• Retail buyers (department stores, specialty shoe stores, regional chains)
• E-commerce sourcing teams (marketplace merchandising, online footwear category management)
• Wholesale and trade-channel procurement (seasonal stock procurement, private label sourcing discussions)
• Country/region buying delegations (“alım heyeti”) — the site explicitly references “Alım Heyeti” (buyer delegations), which typically indicates structured procurement interest.
• Product development and licensing collaborators (limited-scope but relevant: buyers who align materials, styles, and seasonal collections)

Other attendee groups that often influence buying decisions at trade fairs:

• Manufacturers and OEM/ODM company representatives (they are exhibitors too, but they actively engage visitor buyers)
• Logistics and trade support professionals (shipping, warehousing, documentation support for cross-border procurement)
• Leather goods / accessories sourcing contacts (because bags and saraciye products are included)

Buyer density expectation: Because the fair is explicitly described as an international footwear and fashion event with thousands of visitors and a large exhibitor/brand catalog, AYMOD typically supports a high concentration of commercial decision-makers compared with consumer-only events.

2️⃣ Where the show is happening + attendee geographic origin

Where the show is happening (city/country): The provided official website text includes the event dates and event description, but it does not state the venue city/country in the captured excerpt. Therefore, we cannot reliably fill this part without introducing assumptions.

What we can confirm:

• The event is presented as “AYMOD, Europe” in the page meta description.
• The fair welcomes visitors from 35+ countries.
• It serves as a major international meeting point for the footwear sector.

Attendee geographic origin (reliably supported by official text):

• International (global/near-global) sourcing presence: structured with 35+ country visitation.
• Strong Europe relevance: the event is framed as an international fair in/for Europe and attracts European buyer activity, but the exact country list is not included in the excerpt.

How we will structure geographic targeting: We usually recommend building buyer segments by (1) destination markets (where buyers are based) and (2) buyer type (retail chain vs importer vs distributor). Since the excerpt only confirms country-count (35+), we will treat geography as “international with Europe concentration” until the city/venue details and any “buyer delegation” country lists are provided.

3️⃣ Audience reach (Local / National / Global)

AYMOD is best classified as global-to-regional international with a strong sourcing orientation. The official website explicitly states that visitors arrive from 35+ countries, and it positions AYMOD as a prestigious international footwear and fashion meeting point. Additionally, the fair spans multiple product categories (footwear plus bags and leather goods) and supports both mainstream and handmade segments, which expands the commercial reach.

Practical reach model for targeting:

• National: likely meaningful for the host country footwear ecosystem (and the fair is tied to a Turkish industry association).
• International: the dominant characteristic supported by the official text is 35+ countries.
• Global: AYMOD is not described as “worldwide from every region,” but the country-count and international positioning strongly indicate multi-region sourcing.

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below are buyer-style company examples that typically align with the kind of procurement done at international footwear fashion fairs: retailers, wholesale/distribution networks, and brand commerce operators. These are illustrative targets based on fit to the footwear / fashion sourcing ecosystem. We will refine the final list once you share your client requirements (see Point 8).

Important: We cannot guarantee each example company participates in every edition unless confirmed from exhibitor/attendee lists. We are providing “buyer fit” targeting to match the fair’s audience profile.

Buyer Sample Table (15–20 entries)

Note on table entries: A few rows above use “example-domain.com” placeholders to represent “buyer types” where we would typically plug in confirmed company websites using your target-market research. If you want, we can replace every placeholder with verified real buyer companies and correct domains—however, we will need your preferred target countries and client-product fit.

Top buyer examples to prioritize first (based on broad footwear buying relevance):

• Zalando
• DEICHMANN
• About You
• ASOS
• Schuh

5️⃣ Job profiles, industries & event type

Best job profiles to target (buyer decision and influence roles)

• Footwear Buyer / Shoe Buyer
• Buying Director (Shoes/Footwear)
• Merchandising Manager / Senior Merchandise Planner
• Category Manager (Footwear / Shoes)
• Import Manager / Import & Procurement Lead
• Wholesale Purchasing Manager
• Distribution Director / Sales & Distribution Lead
• Vendor Manager / Global Vendor Manager
• Supplier Development Lead
• Product Development Sourcing (when buyers evaluate manufacturing partnerships)

Industries (using the event-relevant industry list style)

AYMOD directly maps to footwear and fashion commerce, which we can represent using the closest items in an Apollo-style industry taxonomy. The most appropriate filters typically include:

• Apparel & Fashion
• Retail
• Wholesale
• Consumer Goods
• Luxury Goods & Jewelry (only for luxury footwear and premium accessory buyer teams)
• Import & Export (for importers and cross-border purchasing groups)
• Logistics & Supply Chain (for teams involved in procurement execution; secondary buyer influence)

Event type classification (for buyer list positioning)

AYMOD is best positioned as a: trade fair for footwear & fashion sourcing, spanning:

• Footwear sourcing and seasonal procurement
• Brand/distributor discovery across multiple product categories
• Wholesale and international buying delegations (“Alım Heyeti”)
• Cross-border supply discussions for footwear and leather goods

6️⃣ Estimated attendance (expected total footfall)

The official website states 15,000+ visitors. With a large footprint of 40,000 square meters, AYMOD is designed for high-capacity commercial traffic across exhibitor booths, catalogs, and buyer-delegation interactions.

How we interpret “footfall” for buyer outreach:

• Total footfall: 15,000+ visitors across the fair dates.
• Buyer concentration: Expected to be meaningful because the event is trade-oriented and international, with structured “buyer delegation” references on the site.
• Commercial value driver: availability of a large number of brands (750+) and participating companies (250+), which usually increases the probability that buyers can find relevant suppliers.

7️⃣ Key focus areas & buyer engagement

AYMOD’s key focus areas are strongly tied to footwear and fashion collections, specifically:

• Footwear for multiple demographics: women, men, children
• Multiple product styles: classic, sports, handmade
• Accessories adjacent categories: bags and saraciye (leather goods)
• International buyer sourcing: visitors from 35+ countries
• Long-term industry relevance: 36 years of continuous organization

What “buyer engagement” usually looks like at this type of event:

• Collection review & supplier shortlisting (buyers scanning booths, catalogs, and brand portfolios)
• Sampling and trade discussions (materials, pricing tiers, lead times, minimum order quantities)
• Season planning conversations (autumn/winter and the “SONBAHAR/KIŞ 25-26” reference suggests seasonal planning importance)
• Regional sourcing for destination markets (buyers seeking styles that match local demand)
• Delegation-style meetings (via “Alım Heyeti”)

8️⃣ Client-product fit: identifying the best buyer segments (we need your client website)

To recommend the best buyer targets that match your client’s exact commercial needs, we need your client product review. Please share the following so we can tailor the buyer list precisely:

• Client website URL (required)
• Client product category (e.g., footwear manufacturing inputs, leather goods, machine/software/services, logistics, retail brand, accessories, etc.)
• Primary target markets (countries/regions) if any

Once we have your client website, we will:

• Map the client offer to the most relevant buyer decision-makers (job titles)
• Select the best-fit buyer types attending AYMOD (retail chains, importers, wholesale distributors, brand teams, e-commerce merchandising)
• Use the closest matching industry filters from the provided industry list (examples: Apparel & Fashion, Retail, Wholesale, Import & Export, Consumer Goods)
• Deliver a finalized ranked “Priority” list of buyer targets with the correct job-title targeting guidance

Provisional best-fit buyer segments (based on the fair’s official positioning only): Until we get your client website, the safest high-fit buyer segment approach for AYMOD is:

• Footwear retail buyers & category managers (for mainstream seasonal collections)
• Importers & wholesalers (for cross-border sourcing and supply pipeline)
• Brand wholesale/Vendor managers (for supplier partnerships and scaling distribution)
• Merchandising teams (for multi-style footwear programs)
• Leather goods/bag adjacent procurement teams (only if your client sells accessories or saraciye-related products)

9️⃣ Final recommendation (buyer-list selling strategy for AYMOD)

AYMOD is a strong match for attendee/buyer-decision outreach because the event combines: international buyer presence (35+ countries), large visitor volume (15,000+), and a highly relevant product scope (footwear + fashion categories + bags/leather goods).

What we recommend as our primary outreach framing:

• Position the outreach as “International footwear & fashion sourcing discovery” rather than generic event attendance.
• Focus messaging on seasonal buying, multi-collection evaluation, and sourcing across classic/sports/handmade.
• For client offers tied to accessories, also position against bags/saraciye procurement.

Buyer segments we will prioritize once we receive your client website:

• Retail and e-commerce footwear category managers (if the client supplies brands or product assortments)
• Importers/wholesalers and distribution directors (if the client supplies manufacturing or bulk supply)
• Vendor/supplier development roles (if the client is a supplier, OEM/ODM partner, or production enabler)
• Accessories-adjacent buyers (if the client sells leather goods, bags, or complementary categories)

Quick Checklist: What we still need from you

• Your client website URL (so we can identify the “best buyer fit” segments for AYMOD)
• Any priority target countries/regions (optional but helpful)
• If the client offer is accessories/leather goods or footwear manufacturing-related, confirm this explicitly
• If you have a preferred target job level (manager vs director vs head), tell us

As soon as we have your client website, we will finalize: (a) the best buyer segments, (b) the exact job titles to target, and (c) a fully confirmed buyer sample list (replacing any placeholder domains with verified company websites).