Automotive Management Live
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About this event
Automotive Management LIVE 2026 (AML 2026) — Event Overview & Visitor Research Focus
Event Snapshot
- Event name: Automotive Management LIVE 2026 (AML 2026)
- Event type: UK motor retail business event focused on dealership management, industry strategy, and operational improvement
- Date: 11 November 2026
- Venue: NEC, Birmingham
- Host-market: United Kingdom
- Stated scale (from official site): 1,300+ retailers, OEMs & suppliers
Why AML 2026 Matters for Automotive Decision-Makers
Automotive Management LIVE 2026 is positioned as a dedicated UK motor retail event where the audience comes from the dealership and automotive supply ecosystem. We treat AML 2026 as a high-intent environment for buyer discovery because the show is explicitly framed around retailers, OEMs and suppliers—meaning attendees are typically connected to commercial decisions, operational strategy, customer experience delivery, and long-term performance planning.
The event’s value for research and outreach planning is driven by the combination of: (1) retailer leadership attendance (dealership groups and management teams), (2) OEM involvement (manufacturer-aligned priorities such as standards, processes and performance expectations), and (3) supplier participation (solutions and services that support retail operations).
1) Who Attends (Buyers / Attendees)
Based on the official positioning of the show—“1,300+ retailers, OEMs & suppliers”—the buyer audience we prioritize is best described as automotive decision-makers and operational stakeholders with influence over how retail businesses are run, improved, and future-proofed.
Primary attendee/buyer groups:
- Retailers (Dealership owners, groups, and senior managers): attendees who influence day-to-day operating performance and longer-term dealership strategy.
- OEM representatives: participants from manufacturer organizations who align dealership expectations, standards and transformation agendas.
- Suppliers: companies offering products and services that help retailers deliver measurable improvements across operations and customer experience.
Best buyer personas to target for AML 2026 research and outreach: we recommend focusing on roles associated with dealership performance and transformation programs, including commercial leadership and operational improvement functions. (If we receive your client requirements and product category, we can narrow these further into the most relevant titles.)
2) Where the Show Is Happening + Attendee Geographic Origin
Location: NEC, Birmingham (United Kingdom).
Date: 11 November 2026.
Attendee geographic origin: the provided official text confirms the event is a UK motor retail event. It does not explicitly state the share of local vs. national vs. international attendees. For AML 2026 planning, we therefore treat geographic origin as:
- UK-wide relevance: retailers, OEMs and suppliers based across the United Kingdom are the most likely core audience.
- Birmingham / Midlands draw: because the event is hosted at the NEC, Birmingham, we expect strong attendance from Midlands-based organizations.
- International participation: not confirmed in the supplied official content, so we do not assume a specific proportion.
3) Audience Reach (Local / National / Global)
The official website frames AML as a UK motor retail event and references 1,300+ retailers, OEMs & suppliers. From this, we can reliably categorize the audience reach as:
- National (UK-wide) reach: retailers and automotive ecosystem stakeholders across the UK are expected to participate.
- Global reach: not explicitly confirmed in the provided text. If we receive additional details (for example, international sponsor/exhibitor presence or attendee sourcing info), we can refine the reach classification.
4) Sample Buyer Company Names + Websites (To Be Finalized After We Match Client Fit)
The official text provided does not list exhibitor or sponsor company names. To create a high-quality buyer-only sample table (15–20 entries with Priority, Company, Website, Best Title to Target, Why This is a Good Buyer Fit), we need to align the buyer set with your client product category and the specific audience you want to reach.
Important: please share your client website (and if possible, 1–2 sentences describing the product/service and the target buying department). We will then:
- identify the most relevant buyer segments for AML 2026,
- select buyer companies that match those segments, and
- map them to the most appropriate job titles aligned to your offering.
5) Job Profiles, Industries & Event Type
Event type
AML 2026 is best characterized as a UK automotive motor retail business event. It is designed for retail leadership, OEM-aligned stakeholders, and automotive suppliers seeking insights, technology exposure, and industry connections.
Job profiles we typically prioritize for buyer relevance
While the official content does not name job titles, the event positioning (retailers, OEMs & suppliers) implies the most relevant roles are those that govern dealership performance, transformation, and supplier selection. The exact titles we recommend depend on your client’s product category; once we review your client website, we will tailor titles precisely.
Common AML-relevant job functions (title mapping will be refined for your client):
- Dealership leadership: senior managers and group leaders responsible for operational and commercial performance.
- Operations & transformation management: roles focused on improving processes, efficiency, standards, and rollout programs.
- Customer experience / service performance: leaders responsible for service outcomes, satisfaction and retention-related metrics.
- Commercial & business planning: decision-makers involved in strategic planning and performance management.
- Supplier-side relationship management: roles that manage partnerships with retailers and implement solutions across dealership networks.
- OEM-aligned program leadership: manufacturer representatives overseeing initiatives and expectations for retail partners.
Industries we align for buyer targeting
Using your requested industry taxonomy approach, AML 2026 buyer relevance generally maps into automotive and adjacent business functions. Once we see your client’s website, we will choose the most precise industry tags from your Apollo-style list.
Most likely industry groupings for AML 2026 (directionally):
- Automotive
- Management Consulting (for transformation/operational improvement solutions)
- Information Technology & Services (for dealership technology, data platforms, CRM/DMS-adjacent solutions)
- Staffing & Recruiting (if your client supports hiring, talent programs, or workforce solutions)
- Marketing & Advertising (if your client supports retail marketing performance)
- Business Supplies & Equipment (if your client provides dealership equipment or operational tools)
If your client product sits in a specific niche (e.g., compliance, training, parts/service tooling, data/AI, cybersecurity, workflow automation), we will select the best-fitting industries from your list accordingly.
6) Estimated Attendance (Expected Total Footfall)
The official website text confirms scale as: 1,300+ retailers, OEMs & suppliers. However, it does not explicitly state total footfall including all attendee types (for example, speakers, media, or general visitor categories).
Therefore, we record an evidence-based baseline for planning:
- Minimum confirmed audience component: 1,300+ retailers, OEMs & suppliers
- Additional attendance types: not explicitly stated in the provided official text (left unconfirmed to avoid incorrect assumptions)
7) Key Focus Areas & Buyer Engagement
The official wording emphasizes the event’s purpose as helping participants “future-proof” their dealership through insights, technology and connections. That framing indicates the most relevant buyer engagement themes are:
- Dealership performance & strategic improvement: operational decision-making and performance management for retail businesses.
- Technology adoption: solutions that help dealerships modernize, streamline operations, and improve execution quality.
- Industry connections: networking and relationship-building between retailers, OEM stakeholders and suppliers.
- Insights and management learning: content streams and agenda-driven sessions that support better dealership decision-making.
- Commercial readiness: procurement and evaluation of solutions that support transformation priorities (precise supplier categories depend on client fit).
Buyer engagement approach we recommend (research-first): we focus on creating outreach messaging that speaks to dealership outcomes (efficiency, performance, customer experience, growth, and compliance) rather than generic event attendance. After we review your client website, we will align engagement angles to your exact value proposition.
8) Buyer-List Fit Based on Your Client Product (We Need Your Website to Finalize)
To identify the best-fit buyers for Automotive Management LIVE 2026 using your criteria, we must review your client’s website and understand what they sell, who it serves, and what buying department it targets.
Please share:
- Your client website URL
- What product/service we are targeting
- The primary buyer persona you expect (e.g., dealership operations, IT, marketing, HR/talent, service performance)
- Any geographic preference inside the UK (optional)
Once we have that, we will produce:
- Buyer company recommendations matched to your client requirement
- Priority ranking
- Exact job titles to target for maximum relevance
- A sample buyer table with 15–20 entries in the requested columns: Priority, Company, Website, Best Title to Target, Why This is a Good Buyer Fit
9) Final Recommendation
Automotive Management LIVE 2026 is a strong candidate for focused buyer research and outreach in the UK motor retail ecosystem. The confirmed audience scale—1,300+ retailers, OEMs & suppliers—indicates a dense concentration of relevant organizations.
Our recommended next step is to review your client website so we can: (1) select the best-fit buyer industries, (2) map to the most relevant job profiles, and (3) deliver a prioritized, buyer-only sample list tailored to AML 2026.
Data We Will Use From the Official Site (Confirmed)
- Date: 11 November 2026
- Venue: NEC, Birmingham
- Event framing: UK motor retail event
- Scale statement: 1,300+ retailers, OEMs & suppliers
Information Still Needed (Not Provided in the Supplied Official Text)
- Total attendee footfall including all visitor categories
- Exact attendee geographic breakdown (local vs national vs global)
- Named exhibitors/sponsors or attendee lists of specific companies
- Confirmed session tracks or content stream details (beyond the high-level “insights, tech & connections” messaging)
Data sheet
| Event Name | Automotive Management Live |
| Event Date | 11 November 2026 |
| Event Status | Upcoming |
| Venue | NEC |
| City | Birmingham |
| State / Region | England / West Midlands |
| Country | United Kingdom |
| Organizer | Automotive Management / official event team |
| Official Event Website | automotivemanagementlive.co.uk |
| Event Type | Trade show / conference / networking event for UK motor retail |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Business Services; IT & Technology; Logistics & Transportation |
| Audience Reach | National, with selected international supplier participation possible |
| Estimated Attendance / Expected Footfall | 1,300+ retailers, OEMs & suppliers promoted on the official site; exact attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Moderate. Official marketing copy confirms audience scale, but full audited attendance is not publicly posted. |
| Main Purpose of Event | To connect UK motor retail leaders, OEMs, and suppliers around insight, technology, dealership performance, networking, and commercial growth. |
Automotive Management Live is a UK motor retail event focused on the commercial challenges and opportunities facing car dealerships, dealer groups, OEMs, and their technology and service partners. The official website positions the event as a place to discover insights, technology, and connections that help “future-proof your dealership,” indicating a strong emphasis on operational improvement, digital transformation, and practical buying decisions.
The event matters because it brings together decision-makers who influence dealership systems, customer experience, retail operations, aftersales, marketing, finance, and supplier selection. For exhibitors and lead-generation teams, this is a high-value B2B environment for reaching motor retail buyers, software providers, service vendors, OEM commercial teams, and suppliers serving the automotive retail ecosystem.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Dealer principals / dealer group leaders | Franchised dealer groups, independent dealer networks | Final commercial authority or budget sponsor | High-value target for retail technology, services, and dealership performance solutions |
| Procurement and sourcing teams | Dealer groups, OEMs, buying consortia | Vendor selection, contract negotiation, preferred supplier management | Relevant for software, facilities, marketing, finance, and outsourced services |
| OEM retail and network teams | Vehicle manufacturers, franchise development teams | Network standards, dealer performance, retail transformation | Strong fit for dealership software, analytics, training, customer engagement, and compliance vendors |
| Operations leaders | Dealer operations, regional operations, service operations | Process improvement, performance management, implementation | Relevant for workflow, CRM, service lane, and efficiency solutions |
| IT / digital transformation leaders | Dealer groups, OEMs, motor retail technology teams | System architecture, cybersecurity, SaaS selection, integration | High relevance for software, data, AI, cloud, security, and integration vendors |
| Marketing and customer experience leaders | Dealer groups, agencies serving automotive retail | Lead generation, customer journey, retention, loyalty | Relevant for martech, CX, communications, and digital advertising suppliers |
| Aftersales / service directors | Dealer groups, service networks, OEM aftersales units | Revenue growth, workshop productivity, customer retention | Relevant for scheduling, parts, diagnostics, service CRM, and productivity tools |
| Finance and insurance leaders | Dealer finance teams, F&I providers, lenders | Revenue, compliance, payment and finance product selection | Relevant for fintech, payment, lending, and compliance vendors |
| Industry consultants and advisors | Auto retail consultants, trainers, analysts, advisors | Influence, recommendation, market education | Useful for partnerships, referrals, and demand generation |
| Suppliers and solution providers | Software, services, finance, marketing, logistics, facility providers | Commercial partnerships, sponsorship, channel development | Core exhibitor ecosystem; also potential buyers of adjacent services |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Birmingham host city | Local motor retail, suppliers, and service providers | Medium | Strong accessibility from the NEC makes same-day attendance practical for nearby companies |
| West Midlands region | Dealer groups, OEM offices, suppliers, logistics and service firms | High | Major UK automotive and manufacturing corridor |
| Greater London and South East | National dealer groups, OEM head offices, investors, agencies | High | Largest concentration of decision-makers and vendor headquarters |
| Northern England, Midlands, Wales, Scotland | Regional dealer networks and multi-site operators | Medium to High | Likely to send operational and commercial teams to a central UK venue |
| National UK coverage | Dealer principals, OEMs, suppliers, consultancies | High | The event is positioned as a national motor retail business forum |
| International suppliers | Technology, software, finance, and service vendors serving UK motor retail | Low to Medium | Possible, but the event is primarily UK-focused |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary reach classification | The event is marketed to UK retailers, OEMs, and suppliers, with Birmingham as a central national venue. |
| Regional support | Secondary reach | Strong attendance potential from the West Midlands and surrounding automotive business corridors. |
| International supplier interest | Secondary reach | Some supplier-side participation may come from firms serving UK motor retail from outside the UK. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Lookers | Dealer group | Large UK retail motor group; strong fit for dealership systems and services | lookers.co.uk | CIO, IT Director, Operations Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Vertu Motors | Dealer group | Multi-site motor retailer with decision-makers likely interested in retail technology | vertumotors.com | Digital Director, Operations Director, Marketing Director, Buying Manager | Strong Market Fit, Attendance Not Confirmed |
| Pendragon | Dealer group | Large UK automotive retail operator; relevant for transformation and sourcing | pendragongroup.com | Procurement Director, IT Director, Customer Experience Director | Strong Market Fit, Attendance Not Confirmed |
| Arnold Clark | Dealer group | Major UK motor retailer with wide operational footprint | arnoldclark.com | Operations Director, IT Director, Finance Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| RAC | Mobility / automotive services | Relevant to service, customer retention, fleet, and digital engagement offerings | rac.co.uk | Commercial Director, Procurement Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| AA Cars / The AA | Automotive services / digital marketplace | Potential buyer for lead-gen, digital, and dealer network solutions | theaa.com | Digital Director, Product Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| BMW Group UK | OEM | OEM retail, dealer standards, and network transformation relevance | bmw.co.uk | Retail Network Manager, Procurement Manager, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Volkswagen Group UK | OEM | Relevant to franchise operations, CRM, digital retail, and supplier selection | volkswagen.co.uk | Head of Retail, IT Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Toyota GB | OEM | Dealer network, service operations, and digital customer experience relevance | toyota.co.uk | Network Development Manager, IT Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Stellantis UK | OEM | Multi-brand retail and dealer network interest | stellantis.com | Retail Operations Director, Procurement Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Lithia UK / Jardine Motors Group | Dealer group | Large dealer network with commercial and technology buying needs | jardinemotors.co.uk | CIO, Operations Director, Buying Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Sytner Group | Dealer group | Premium automotive retail operator; likely interested in dealership performance solutions | sytner.co.uk | Operations Director, IT Director, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| TrustFord | Dealer group | UK motor retail group; suitable for technology and operations vendors | trustford.co.uk | Procurement Manager, IT Director, Customer Experience Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Dealer Principal / Managing Director | Executive | C-level / Owner | Controls budget, strategy, and supplier approval |
| 2 | Chief Information Officer / IT Director | IT / Digital | Director / C-level | Evaluates software, integrations, data, cybersecurity, and systems |
| 3 | Operations Director / Head of Operations | Operations | Director / Senior Manager | Owns process improvement and implementation outcomes |
| 4 | Procurement Manager / Procurement Director | Procurement / Supply Chain | Manager / Director | Core buyer for commercial services and vendor selection |
| 5 | Marketing Director / Head of Customer Experience | Marketing / CX | Director / Senior Manager | Important for lead generation, CRM, and customer retention tools |
| 6 | Aftersales Director / Service Director | Aftersales / Service | Director / Senior Manager | Influences workshop efficiency, parts, scheduling, and retention solutions |
| 7 | Finance Director / F&I Director | Finance | Director / Senior Manager | Relevant for payment, lending, compliance, and margin-improvement products |
| 8 | Partnerships Director / Business Development Director | Commercial | Director | Evaluates strategic alliances and channel partnerships |
| 9 | Product Manager / Digital Product Owner | Product / Digital | Manager | Influences feature selection and roadmap for retail tools |
| 10 | Category Manager / Buying Manager | Buying / Merchandise / Procurement | Manager | Relevant for supplier panels, product sourcing, and vendor negotiations |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Direct match to motor retail and OEM ecosystem | Dealer groups, OEM retail teams, aftersales leaders |
| 2 | Retail | Event centers on retail operations and customer experience | Retail decision-makers and store operations |
| 3 | Information Technology & Services | Digital systems, integration, and technology adoption are central themes | IT leaders, software buyers, digital transformation teams |
| 4 | Computer Software | Strong fit for DMS, CRM, analytics, workflow, and AI products | SaaS sellers targeting dealerships and OEMs |
| 5 | Management Consulting | Consulting and advisory services are often involved in retail transformation | Advisors, strategic partners, implementation consultancies |
| 6 | Logistics & Supply Chain | Vehicle flow, parts, and retail supply operations are relevant | Distribution, inventory, parts, and fulfilment solutions |
| 7 | Financial Services | F&I, lending, payments, and finance product providers are relevant | Payments, lending, leasing, insurance, and compliance vendors |
| 8 | Marketing & Advertising | Lead generation, CRM, and customer acquisition remain major priorities | Agencies, martech, digital media, and CX vendors |
| 9 | Computer & Network Security | Retail networks need secure systems and compliant data handling | Cybersecurity, identity, and endpoint security solutions |
| 10 | Facilities Services | Dealer sites require facilities, maintenance, and service support | Facilities, maintenance, and operations vendors |
| 11 | Business Supplies & Equipment | Useful for dealership operations, office systems, and site services | Operational suppliers and service vendors |
| 12 | Consumer Goods | Retail buying behavior and customer-facing sales processes are relevant | Retail merchandise, accessories, and sales enablement |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 1,300+ | Confirmed on official website marketing copy | Official event homepage meta description | Promotional audience figure; not an audited attendance release |
| Exhibitor count | Not publicly confirmed | Unavailable | Official site has 2026 exhibitor page, but no count was posted in supplied text | Use exhibitor directory for prospecting once published |
| Buyer count | Not publicly confirmed | Unavailable | No buyer/audience split disclosed in supplied source text | Buyer-side profile inferred from event positioning |
| Speaker count | Not publicly confirmed | Unavailable | 2026 agenda exists; count not included in supplied text | Agenda should be reviewed when published for speaker targeting |
| Sponsor count | Not publicly confirmed | Unavailable | 2026 Sponsors & Partners page listed in menu, but no count in supplied text | Useful for account-based prospecting once live |
| Historical attendance | Not publicly confirmed in supplied source text | Unavailable | No verified prior-year audited figure provided | Attendance figure not publicly confirmed by the organizer. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Retail technology | Improve dealership operations and customer experience | Demo appointments and ROI-led discussions | CRM, DMS, workflow, digital retail, automation |
| Data and analytics | Understand performance, conversion, and retention | Use cases around KPI dashboards and forecasting | BI, reporting, AI, data platforms |
| Cybersecurity | Protect retail systems and customer data | Security assessment and risk reduction messaging | Endpoint, identity, network, compliance tools |
| Customer acquisition / marketing | Generate leads and improve conversion | Lead-gen and attribution-focused conversations | Martech, advertising, CRM, customer journeys |
| Aftersales efficiency | Increase workshop utilization and retention | Operational optimization and service revenue discussions | Service scheduling, parts, diagnostics, retention tools |
| Procurement and vendor management | Rationalize suppliers and control costs | Commercial comparison and contract review | Managed services, facilities, software, consulting |
| Digital transformation | Modernize retail processes and systems | Transformation roadmap and integration planning | Cloud, SaaS, APIs, implementation services |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong concentration of motor retail, OEM, and supplier decision-makers. |
| Decision-maker availability | High | Likely attendance from director-level and senior manager-level retail roles. |
| Data collection potential | High | Official agenda, exhibitors, and sponsors can support list-building and segmentation. |
| Apollo targeting potential | Very High | Clear industry and title targeting across automotive, retail, software, and finance. |
| Geographic targeting potential | High | Strong UK regional and national segmentation around Birmingham and major dealer hubs. |
| Best outreach approach | High-value account-based outreach | Target dealer groups, OEMs, and technology suppliers with role-based messaging. |
| Overall lead quality | High | Excellent event for lead generation in automotive retail and related B2B services. |
| Best use case | ABM, attendee list sales, exhibitor prospecting | Useful for sales teams targeting motor retail decision-makers and solution buyers. |
| Limitations / risks | Moderate data transparency | Publicly visible attendee and exhibitor counts are limited; some targeting must be inferred from event positioning. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Retail; Information Technology & Services; Computer Software; Financial Services; Logistics & Supply Chain; Marketing & Advertising; Management Consulting; Computer & Network Security; Facilities Services | Capture the most relevant buyer and influencer pools |
| Departments | Procurement; IT; Operations; Marketing; Finance; Product; Partnerships; Customer Experience | Match event buying functions and commercial influence |
| Seniority | Owner; C-Level; VP; Director; Head; Manager | Prioritize decision-makers and budget holders |
| Job titles | Dealer Principal, Managing Director, CIO, IT Director, Procurement Director, Procurement Manager, Operations Director, Marketing Director, Aftersales Director, Finance Director, Product Manager, Partnerships Director | Direct role-based targeting for outreach and list building |
| Geography | United Kingdom; England; West Midlands; Greater London; North West; South East; Yorkshire and the Humber | Focus on the strongest UK motor retail clusters |
| Employee size | 51–200; 201–500; 501–1,000; 1,000+ | Prioritize dealer groups, OEMs, and established suppliers |
| Keywords | dealer group, automotive retail, franchise, aftersales, CRM, DMS, digital retail, customer experience, procurement, SaaS | Refine searches to event-relevant commercial accounts |
| Company type | Privately held; public company; multi-location; enterprise | Align with dealer groups and OEM-scale buying structures |
| Technologies | CRM, ERP, dealership management, data analytics, cybersecurity, cloud, payment technology | Useful for identifying active technology buyers |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Automotive Management Live official website | Official organizer website | Event name, date, venue, city, audience positioning, official pages for agenda, exhibitors, sponsors, and visit/exhibit sections | High |
| NEC official website | Venue website | Venue identity and Birmingham location context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Automotive Management Live — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.