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About this event
Automässan (Automassan) — Automotive Service & Aftermarket Exhibition
Event snapshot
- Official event name: Automässan
- Dates: 14–17 January 2026
- Venue / organizer context: The Swedish Exhibition & Congress Centre
- City & country: Gothenburg, Sweden
- Industry positioning: The largest exhibition in the Nordics for the automotive service and aftermarket industry
Automässan is designed as a business-forward meeting point for the automotive service ecosystem, with a strong aftermarket focus. It combines a large exhibition floor with seminars, networking, and hands-on activities—meaning visitors typically include both workshop operators and people who influence vendor selection, parts sourcing, training, and operational improvements across repair and service businesses.
What the event is (and why it matters for buyers)
The event highlights “the industry’s leading suppliers,” supported by an extensive exhibitor and brand presence and a program that blends knowledge (seminars) and practical engagement (hands-on experiences). For buyer fit, this matters because aftermarket purchasing decisions are often influenced by:
- Workshop network needs (tooling, diagnostics, parts availability, workflow efficiency)
- Supplier relationships (pricing, service terms, training support, warranties, logistics reliability)
- Operational priorities (sustainability, compliance, skills development, productivity)
- Training and recruitment (attracting technicians, upskilling, and employer branding)
1️⃣ Who attends (BUYERS / ATTENDEES)
Automässan is not only a “general public” fair—its attendees are primarily people connected to the automotive service and aftermarket supply chain. The best buyer profiles tend to come from workshops, automotive retailers/distributors, and supplier organizations that provide products and support services used by repair businesses.
Buyer / attendee groups most likely to show up:
- Workshop owners & managers (needs-based sourcing: parts, tools, diagnostics, service workflows)
- Operations and procurement decision-makers (supplier selection, cost control, availability)
- Aftermarket distribution leaders (regional supplier relationships, order fulfillment quality)
- Training, recruitment, and HR leaders (attracting skilled technicians and retaining talent)
- Service franchise / network managers (standardization across branches, approved supplier lists)
- Technical and sustainability subject matter leaders (compliance, process improvements, EV readiness)
- Exhibitor organizations’ commercial and partner managers (meeting accounts and strengthening distribution)
2️⃣ Where the show is happening + attendee geographic origin
Venue: The Swedish Exhibition & Congress Centre (Gothenburg area, Sweden).
City & country: Gothenburg, Sweden.
Geographic origin (expected pattern): Because Automässan is positioned as the largest Nordics event for automotive service and aftermarket, visitor origin typically spans:
- Regional / domestic: strong concentration from Sweden (local and national automotive service networks)
- Nordics reach: visitors and supplier representatives from neighboring Nordic markets
- Industry travel: suppliers and distributors often send commercial teams from different parts of the country and region
If your outreach needs to be “national” rather than “city-level,” we recommend focusing on Sweden-first buyer targeting, while also preparing a Nordic add-on segment (especially for supplier and distribution accounts).
3️⃣ Audience reach (Local / National / Global)
Automässan’s positioning as the largest Nordics exhibition for automotive service and aftermarket indicates a Nordics-wide reach with a strong Sweden-first attendee base.
- Local: meaningful (Gothenburg and nearby regions due to proximity)
- National: strong (Swedish automotive service networks, distributors, and workshops)
- Global: limited compared to mega-trade-shows, but international supplier brands may participate through local offices and distribution partners
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
Below is a starting list of buyer-style targets that commonly align with the event’s automotive service and aftermarket theme. We recommend validating job-title fit against your exact offering and go-to-market angle.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | MEKO | https://www.meko.se/ | Procurement Manager / Category Manager (Automotive Aftermarket) | Aftermarket supply chain involvement with strong fit for vendor selection, sourcing, and distribution partnerships. |
| 2 | Mekonomen | https://www.mekonomen.se/ | Category & Supplier Development Manager (Parts & Service) | Workshop and parts ecosystem—high relevance for supplier engagement and improvements in parts availability and service delivery. |
| 3 | Cartech Ystad | https://www.cartech.se/ | IT Manager / Workshop Systems & Operations Manager | Workshop operations frequently use technology, process tools, and vendor-supported solutions—strong match for operational optimization conversations. |
| 4 | AD Bildelar | https://www.adbildelar.se/ | Sales Representative / Key Account Manager (Aftermarket Distribution) | Automotive distribution player with natural alignment to aftermarket supplier relationships and account growth. |
| 5 | CAB Group | https://cab-group.se/ | Commercial Director / Partnerships Manager | Commercial leadership roles typically connect to supplier partnerships and aftermarket service ecosystem collaboration. |
| 6 | Autorekrytering | https://autorekrytering.se/ | CEO / Business Development Director (Recruitment Services) | Directly aligned with recruitment and talent sourcing themes that often accompany technician shortages and training priorities. |
| 7 | Atlanter: Tyre & Wheel Ecosystem (example target: Amring) | https://www.amring.com/ | Marketing Manager / Business Development Manager (Tyres & Wheels) | Tyres and wheels are a central workshop product category; buyers in this segment engage heavily on supplier and brand performance. |
| 8 | Autorekrytering (talent ecosystem) | https://autorekrytering.se/ | Head of Talent Acquisition / Recruitment Director | Best fit if your offer supports hiring, employer branding, training-to-work pipelines, or technician onboarding. |
| 9 | Elitstyrkans hemligheter TV4 audience-related organizer ecosystem (for media adjacency) | https://www.tv4.se/ | Commercial Partnerships Manager / Sponsorship Lead | Use only for brand amplification or partnership opportunities tied to event visibility and media ecosystems (adjacent fit). |
| 10 | Wrench / Workshop operations groups (example: Mekonomen franchise operators) | https://www.mekonomen.se/verkstad/ | Workshop Manager / Service Manager | Direct workshop operators are often the users who convert product evaluation into procurement decisions. |
| 11 | Regional Automotive Service Networks (example: Cartech-style workshop groups) | https://www.cartech.se/ | Operations Manager / Service Director | Operational leaders care about workflow, quality, and service capacity—often influenced by tooling, diagnostics, and supplier support. |
| 12 | Workshop IT & Diagnostic ecosystems (example target: supplier-adjacent tech firms) | https://www.autodata-group.com/ | Regional Sales Manager / Partnerships Manager | Often supports diagnostics, repair information, and workshop software—fits the knowledge-and-operations theme. |
| 13 | Aftermarket tool & garage equipment suppliers (example: Bosch Automotive Aftermarket) | https://www.bosch-mobility.com/ | Commercial Manager / Distributor Development Manager | Tooling and service equipment suppliers frequently target workshop buyers and distribution partners through regional sales leadership. |
| 14 | Tyre & automotive maintenance supply (example target: Bridgestone) | https://www.bridgestone.eu/ | Market Development Manager / Key Account Manager | Tyres and maintenance categories are central to aftermarket demand; key account roles align with exhibitor networking patterns. |
| 15 | Oil, lubricants & service consumables (example target: Shell) | https://www.shell.com/ | Commercial Manager / Channel Strategy Manager | Consumables suppliers have recurring needs for channel activation, workshop penetration, and distributor coordination. |
| 16 | Training & technician upskilling organizations (example target: Automechanika-adjacent training providers) | https://www.skillspassed.com/ | Training Program Director / Technical Education Partnerships Lead | If your product involves training, onboarding, or competence development, this role type is commonly present in service ecosystems. |
| 17 | Automotive parts e-commerce & digital aftermarket (example: Motonet) | https://www.motonet.fi/ | Category Manager / Head of Supplier Partnerships | Digital aftermarket buyers engage around parts availability, supplier performance, and customer conversion—often present at ecosystem fairs. |
| 18 | Automotive aftermarket distribution (example target: Stoors/parts distributors—use local equivalents) | Key Account Manager (Aftermarket Distribution) | Distribution accounts frequently attend through sales teams; we recommend replacing this row once your required buyer geography and brand list are confirmed. |
How we suggest prioritizing first outreach: MEKO, Mekonomen, AD Bildelar, CAB Group, and Autorekrytering. These map well to distribution, workshop networks, and talent ecosystem influence—three high-impact decision layers for automotive aftermarket.
5️⃣ Job profiles, industries & event type
Best job profiles to target
For Automässan, the buyer density is typically highest around the following roles:
- Procurement / Category / Sourcing (parts, consumables, equipment categories)
- Supplier Development / Channel & Partnerships (building approved supplier lists and vendor programs)
- Sales leadership (Key Accounts, Regional Sales, Distributor Development)
- Workshop Operations & Service Managers (workflow, service capacity, tool and diagnostic adoption)
- Training & Recruitment leadership (technician attraction, retention, and onboarding programs)
- Sustainability / Compliance leads (process improvements and sustainability expectations)
- IT / Digitalization managers for workshops/distributors (systems used to manage service, diagnostics, and parts)
Industries that align with this event
Based on your event theme (automotive service + aftermarket), the closest industry alignments are:
- Automotive
- Wholesale
- Logistics & Supply Chain
- Transportation/Trucking/Railroad (adjacent if the accounts include fleets)
- Machinery (if equipment/service tools are part of your offer)
- Information Technology & Services (if your offer is workshop software/diagnostics/digital workflows)
- Staffing & Recruiting (if your offer supports technician recruitment or training-to-hire pathways)
- Events Services (only if you sell services supporting events/sponsorship activations)
Event type
- Automotive aftermarket & service trade exhibition
- Supplier discovery and networking
- Seminars / knowledge program
- Hands-on experiences (practical engagement that can accelerate vendor evaluation)
6️⃣ Estimated attendance (expected total footfall)
Automässan reports strong engagement indicators, including:
- More than 220 exhibitors
- More than 1,000 brands
- More than 20 seminars
- More than 18,300 visits
For research planning, we treat these “visits” as a reliable proxy for expected footfall scale. The exact number of unique individuals can vary, but the market density is clearly high enough to support account-based targeting (especially for distribution, workshop networks, and supplier-facing buyers).
7️⃣ Key focus areas & buyer engagement
Based on the event’s content themes (automotive service, aftermarket suppliers, seminars, sustainability and industry conversations), the most common buyer engagement zones include:
- Aftermarket supplier discovery (new vendors, approved suppliers, category comparisons)
- Seminar-driven decision influence (sustainability, leadership, business operations insights)
- Hands-on evaluation (trial experiences that speed up selection and reduce procurement uncertainty)
- Workshop performance improvement (tools, diagnostics, workflow, capacity)
- Recruitment and technician talent (employers and talent programs connecting to training and workforce needs)
- Sustainability and operational compliance (often discussed through leadership and sustainability messaging)
Buyer engagement angle we recommend using in outreach:
- “Automotive service aftermarket leaders who attend for supplier discovery, workshop efficiency improvements, and category sourcing.”
- “Accounts connected to distribution, workshop operations, and technician talent priorities.”
8️⃣ Client-product fit note (we need your website to finalize best buyer set)
We can refine the “best buyers” list precisely once we review your client product. Please share your client website URL so we can map:
- what the product sells (e.g., parts, tooling, diagnostics, software, training, recruitment, logistics services, sustainability compliance support)
- the buyer type most likely to buy or champion it
- the job titles most aligned to decision-making and budget ownership
- the geographic priority (Sweden only vs Nordics vs channel partners)
How we will choose the “best buyers” after reviewing your client website:
- If your client offers workshop equipment/tools/consumables, we will prioritize workshop operations managers and distributor category/sourcing roles.
- If your client offers diagnostics or workshop IT/digital workflow products, we will prioritize IT managers, workshop systems owners, and operations digitalization leads.
- If your client offers training or workforce solutions, we will prioritize recruitment/talent leaders and training program decision-makers.
- If your client offers distribution or logistics-related support, we will prioritize supply chain and distributor commercial leaders.
Once you share the client website, we will deliver a tightened buyer shortlist (higher relevance, fewer low-fit targets) aligned to Automässan’s automotive service and aftermarket attendee ecosystem.
9️⃣ Final recommendations (industry and target plan)
Automässan is a high-signal event for B2B research because it concentrates automotive service and aftermarket stakeholders in one location and pairs supplier exposure with seminars and practical experiences.
Best-fit industry focus for buyer targeting:
- Automotive
- Wholesale
- Logistics & Supply Chain
- Information Technology & Services (only if the product is digital/workshop systems)
- Staffing & Recruiting (only if the product is talent/training recruitment)
Most effective buyer segmentation (starting point):
- Distribution & supplier development buyers (Category/Sourcing/Partnership leadership)
- Workshop operations buyers (Service Managers, Workshop Managers, Operations leaders)
- Talent/recruitment & training buyers (CEO/Head of Talent/Training Director)
Next step we need from you: Please share the client website URL. After reviewing it, we will provide a corrected and more precise buyer list aligned to your product requirement for Automässan (including best job titles and which buyer segments to prioritize first).
Data sheet
Automassan – Event Attendee & Buyer Profile Analysis
Event Date: 17–20 January 2029 |
Location: Gothenburg, Sweden |
Event Status: Upcoming |
Research Date: 30 June 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Automassan |
| Event Date | 17–20 January 2029 |
| Event Status | Upcoming |
| Venue | Svenska Mässan i Göteborg (The Swedish Exhibition & Congress Centre) |
| City | Gothenburg |
| State / Region | Västra Götaland County |
| Country | Sweden |
| Organizer | Svenska Mässan / Swedish Exhibition & Congress Centre (as presented on the official event site) |
| Official Event Website | en.automassan.se |
| Event Type | Trade show / exhibition / conference-style industry meeting |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Business Services, Industrial Engineering |
| Audience Reach | Primarily Nordic, with international supplier and brand participation likely |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Confirmed event website details; attendance volume is historical for 2026 and not yet publicly confirmed for 2029. |
| Main Purpose of Event | To connect the automotive service and aftermarket ecosystem through exhibitions, seminars, networking, and supplier discovery. |
About the Event
Automassan is positioned as the largest exhibition in the Nordics for the automotive service and aftermarket industry. The official site describes it as a four-day meeting place built around exhibitions, seminars, activities, networking, and industry parties, with the 2026 edition reporting more than 220 exhibitors, more than 1,000 brands, more than 20 seminars, and more than 18,300 visits.
For commercial teams, this is a high-relevance environment for supplier discovery, purchasing conversations, workshop operations, parts distribution, service technology, and aftermarket business development. The event attracts a practical buyer audience made up of workshop operators, parts buyers, distributors, service-chain leaders, category managers, technology managers, and industry stakeholders seeking products, partnerships, and operational improvement.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Aftermarket distributors, service chains, workshop groups, fleet service providers | Product sourcing, vendor selection, price negotiation | High-value for parts, consumables, tools, diagnostics, and workshop equipment |
| Retail buyers / category managers | Auto parts retailers, e-commerce sellers, wholesalers | Assortment planning, supplier onboarding, category profitability | Relevant for branded parts, accessories, tires, fluids, and product lines |
| Workshop owners / operations leaders | Independent garages, service centers, repair chains | Capital equipment decisions, service workflow improvements | Strong fit for diagnostics, lifts, tooling, and workshop software |
| Distributors / importers / wholesalers | Regional parts distributors, importers, brand agents | Channel expansion, brand selection, supply agreements | Highly relevant for manufacturers seeking Nordic distribution |
| Supply chain and logistics teams | Parts logistics, warehouse operators, fulfillment providers | Inventory availability, distribution performance, service levels | Relevant for packaging, warehousing, delivery, and traceability suppliers |
| Technology leaders | Auto-tech firms, workshop software vendors, digital service platforms | IT buying, software evaluation, integration decisions | Relevant for SaaS, diagnostics, data, CRM, and connected-service tools |
| Industry consultants / media / association leaders | Trade media, associations, analysts, training providers | Influence, visibility, partnership, education | Useful for sponsorship, thought leadership, and lead amplification |
| Small business owners | Independent service garages, detailers, tire shops, specialists | Owner-led purchasing and vendor approval | Strong conversion potential for practical, cost-justified solutions |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Gothenburg host city | Local businesses, service operators, suppliers, media | High | Strong local and metro catchment due to venue accessibility |
| Västra Götaland region | Regional distributors, workshops, fleet operators, retailers | High | Likely a major source of qualified B2B attendance |
| Stockholm / Malmö / other Swedish hubs | National buyers, chain operators, supplier teams | High | National draw supported by event scale and industry relevance |
| Norway / Denmark / Finland | Nordic buyers, importers, brand distributors | Medium to High | Nordic positioning suggests cross-border buyer participation |
| Other European markets | Manufacturers, export managers, brand principals | Medium | Likely smaller but commercially relevant international attendance |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach | National | The event is Sweden-based and draws a broad domestic aftermarket audience. |
| Secondary Reach | Regional / Nordic | The official positioning as the Nordics’ largest exhibition indicates cross-border supplier and buyer interest. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| MEKO | Aftermarket group / buyer-side operator | Named in official seminar-speaker context and highly aligned with aftermarket purchasing and category needs. | meko.com | Procurement Director, Category Manager, Operations Director | Prior-Year Participation Evidence |
| CAB Group | Automotive services / technology buyer-side organization | Named in official seminar-speaker context; relevant to service platforms, estimating, and workflow solutions. | cabgroup.com | IT Director, Product Manager, Business Development Director | Prior-Year Participation Evidence |
| Autorekrytering | Recruitment / staffing partner to automotive sector | Named in official seminar-speaker context; relevant to workforce, talent, and staffing needs in workshops and service chains. | autorekrytering.se | HR Director, Talent Acquisition Lead, Operations Director | Prior-Year Participation Evidence |
| Cartech Ystad | Workshop / service business | Named in visitor testimonial; strong fit for tools, diagnostics, workshop systems, and service equipment. | cartechystad.se | Owner, Workshop Manager, IT Manager | Prior-Year Participation Evidence |
| AD Bildelar | Parts distributor / retailer | Named in visitor testimonial; relevant for product assortment, sourcing, and brand negotiations. | adbildelar.se | Purchasing Manager, Category Manager, Supply Chain Director | Prior-Year Participation Evidence |
| Swedish Tax Agency | Government organization | Named as a speaker organization on the official program; useful for public-sector fleet, compliance, and policy conversations. | skatteverket.se | Contracting Officer, Procurement Manager, Program Manager | Confirmed Speaker Organization |
| TV4 / Elitstyrkans hemligheter | Media / broadcast organization | Named in the speaker lineup; relevant mainly for event visibility, sponsorship, and audience amplification. | tv4.se | Marketing Director, Communications Director, Partnerships Manager | Confirmed Speaker Organization |
| Svenska Mässan | Organizer / venue operator | Event owner and host; useful for sponsorship, partnerships, and exhibitor services rather than buyer profiling. | svenskmassan.se | Event Director, Sales Director, Partnership Manager | Confirmed Organizer |
| Swedish Exhibition & Congress Centre | Venue / event infrastructure operator | Venue relationship and logistics relevance; often adjacent to organizer-side procurement and event operations. | svenskmassan.se | Venue Procurement, Operations Manager, Event Services Lead | Confirmed Venue / Organizer |
| Swedish automotive service chains | Buyer-side operator segment | Recurring core audience for workshops, tools, diagnostics, and software buying. | n/a | Operations Director, Purchasing Manager, Workshop Manager | Historical / prior-year evidence |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns supplier strategy and major category decisions. |
| 2 | Procurement Manager | Procurement | Manager | Evaluates vendors, pricing, and purchasing terms. |
| 3 | Category Manager | Merchandising / Procurement | Manager | Critical for parts, accessories, and product assortment decisions. |
| 4 | Supply Chain Director | Supply Chain | Director | Influences inventory, logistics, and distributor relationships. |
| 5 | Operations Director | Operations | Director | Owns workshop or network performance and service delivery. |
| 6 | Workshop Manager | Operations / Service | Manager | Hands-on buyer for equipment, software, and consumables. |
| 7 | IT Director / CIO | IT | Director / Executive | Relevant for diagnostics software, ERP, CRM, and integrations. |
| 8 | Business Development Director | Commercial | Director | Builds partnerships and channel relationships. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Core industry of the event. | Aftermarket parts, service equipment, workshop solutions |
| 2 | Wholesale | Key channel for parts and accessories distribution. | Distributor and importer targeting |
| 3 | Import & Export | Relevant for cross-border sourcing and brand principals. | Importer/distributor outreach |
| 4 | Logistics & Supply Chain | Inventory, delivery, and aftermarket fulfillment are central. | Warehouse, transport, and inventory solutions |
| 5 | Business Supplies & Equipment | Workshop and service equipment buyers align closely. | Tools, lifts, consumables, facility equipment |
| 6 | Mechanical or Industrial Engineering | Technical product and equipment decision-makers are relevant. | Equipment and engineering solution selling |
| 7 | Information Technology & Services | Workshop software, diagnostics, and digital platforms matter. | SaaS and systems integration |
| 8 | Facilities Services | Workshop infrastructure and service environment requirements. | Facility maintenance, safety, and operations |
| 9 | Construction | Relevant where workshop buildout, lifts, and facilities are involved. | Workshop fit-out and infrastructure |
| 10 | Retail | Parts retail and category buying are important audience segments. | Retail category and merchandising buyers |
| 11 | Computer Software | Relevant for service management, workshop, and fleet platforms. | Software buyers and integration leads |
| 12 | Consumer Goods | Accessory and consumable product buyers may attend. | Branded product and accessory sales |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 18,300 visits | Historical / prior-year evidence | Official event website summary for 2026 | Not a confirmed 2029 figure |
| Exhibitor count | More than 220 exhibitors | Historical / prior-year evidence | Official event website summary for 2026 | Useful indicator of scale |
| Brand count | More than 1,000 brands | Historical / prior-year evidence | Official event website summary for 2026 | Signals broad supplier representation |
| Seminar count | More than 20 seminars | Historical / prior-year evidence | Official event website summary for 2026 | Supports thought leadership and lead capture |
| Speaker count | At least 6 named speakers in the official excerpt | Historical / prior-year evidence | Official event website content | Not a comprehensive 2029 count |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Cost, quality, and availability | One-to-one sourcing conversations | Parts, consumables, contract manufacturing |
| Workshop equipment | Productivity and safety | Live demos and ROI discussions | Lifts, tools, compressors, benches |
| Diagnostics and software | Faster service and fewer errors | Product trial and integration discussion | SaaS, scan tools, service platforms |
| Distribution and logistics | Inventory and delivery performance | Channel partner development | Warehouse, freight, fulfillment |
| Sustainability | Lower emissions and better resource use | ESG and fleet/service efficiency messaging | Energy-efficient systems, waste reduction |
| Workforce development | Talent attraction and training | Seminars, recruitment, and certification content | Training, staffing, education services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on automotive service and aftermarket buying needs. |
| Decision-maker availability | High | Likely attendance from procurement, operations, distribution, and workshop leaders. |
| Data collection potential | High | Strong fit for attendee-list building, sponsor prospecting, and exhibitor targeting. |
| Apollo targeting potential | Very High | Clear industry, title, and company-type filters are available. |
| Geographic targeting potential | High | Strong Swedish and Nordic location-based segmentation is feasible. |
| Best outreach approach | High-touch email + LinkedIn + event-intent messaging | Use workshop, sourcing, and operations pain points tied to the event. |
| Overall lead quality | Very High | Commercial intent is strong and the audience is practically aligned to buying needs. |
| Best use case | Attendee list sales, exhibitor prospecting, buyer profiling, channel sales | Well suited for B2B outreach and account-based event marketing. |
| Limitations / risks | Medium | Current-year exhibitor/attendee list is not publicly confirmed in the provided source excerpt. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Wholesale; Import & Export; Logistics & Supply Chain; Business Supplies & Equipment; Mechanical or Industrial Engineering; Information Technology & Services; Retail | Capture core aftermarket buyers and adjacent decision-makers. |
| Departments | Procurement; Operations; Supply Chain; IT; Sales; Product; Facilities | Target functional owners tied to purchases and vendor evaluation. |
| Seniority | Manager; Director; VP; CXO; Owner | Prioritize decision-makers and budget holders. |
| Job titles | Procurement Manager; Category Manager; Supply Chain Director; Operations Director; Workshop Manager; Purchasing Manager; Business Development Director; IT Director; CIO; Owner | Directly align with event buying and partnership behavior. |
| Geography | Sweden; Norway; Denmark; Finland; Nordic Region | Match the event’s strongest attendance corridor. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Covers independent workshops through major service chains and distributors. |
| Keywords | aftermarket, workshop, parts, diagnostics, service, tire, wholesale, distribution, fleet, garage, mechanic | Increases relevance for intent-based lead discovery. |
| Company type | Private; Public; Distributor; Retailer; Importer; Service Provider; Government where relevant | Supports buyer-side segmentation. |
Suggested Apollo Search Logic: (automotive OR aftermarket OR workshop OR parts OR diagnostics OR service) AND (procurement OR purchasing OR category manager OR operations director OR supply chain director OR workshop manager OR owner) AND (Sweden OR Norway OR Denmark OR Finland)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Automassan official website | Official organizer / event website | Dates, venue, location, event positioning, 2026 summary statistics, speaker and testimonial names | Very High |
| Svenska Mässan | Organizer / venue operator | Venue identity and host organization context | High |
| MEKO | Named organization in official event content | Speaker organization / market relevance to aftermarket audience | High |
| CAB Group | Named organization in official event content | Speaker organization / automotive services relevance | High |
| Autorekrytering | Named organization in official event content | Speaker organization / workforce relevance | High |
| Swedish Tax Agency | Government source referenced in official event content | Speaker organization identity | High |
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