Atlantic City Boat Show
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Atlantic City Boat Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
Atlantic City Boat Show Description
The Discover Boating Atlantic City Boat Show is an interactive marine event held at the Atlantic City Convention Center in Atlantic City, New Jersey, United States. The show returns in 2027 from February 25–28, 2027, with additional show dates indicated on the event site that run February 24–28, 2027.
The Atlantic City Boat Show brings together boat brands, marine industry partners, and certified dealers, offering attendees an opportunity to explore a wide variety of boats and boating gear in one place. The event is designed to be engaging for both first-time visitors and experienced boaters, with attractions and educational features that highlight boating basics, ownership resources, and family-friendly fun.
Event Details
- Event Name: Discover Boating Atlantic City Boat Show™
- Dates: February 24–28, 2027 (site listing), with the featured return listed as February 25–28, 2027
- Venue: Atlantic City Convention Center
- Address: 1 Convention Boulevard, Atlantic City, NJ 08401, USA
What Visitors Can Expect
The show is promoted as having a wide selection of boats and an abundance of must-see attractions. Visitors can also look forward to event programming that includes:
- Fishing Seminars focused on practical topics for anglers
- Boater’s Basics educational content that supports safe, confident boating
- Boat Brands presented in an easy-to-navigate way, helping attendees find the brands and offerings they want to see
- Buyer-focused resources, including a Boat Buyer's Guide and information to support boat ownership and operating decisions
- Family fun and attractions for all ages as part of the overall show experience
Onsite Experience & Show Hours
The official site lists the following show hours:
- Wednesday–Friday: Noon–8pm
- Saturday: 10am–8pm
- Sunday: 10am–6pm
Marine Industry Certification and Support
The show highlights industry-aligned standards through NMMA Certified Boat Brands, noting that certification supports compliance with safety and construction standards and federal regulations. The event also features information about Marine Industry Certified Dealers, with a focus on delivering service before, during, and after the sale.
Partner Programs and Practical Tools
The Atlantic City Boat Show includes helpful planning and support features such as a Boat Loan Calculator for estimating monthly payments and boating ownership resources covering areas like maintenance, storage, registration, insurance, towing, and accessories.
Contact
For more information, visitors can contact the event team at info@acboatshow.com.
Data sheet
Atlantic City Boat Show – Event Attendee & Buyer Profile Analysis
Event Date: February 24–28, 2027 |
Location: Atlantic City Convention Center, Atlantic City, NJ, United States |
Event Status: Upcoming |
Research Date: June 30, 2026
Event Overview
| Event Name | Atlantic City Boat Show |
| Event Date | February 24–28, 2027 |
| Event Status | Upcoming |
| Venue | Atlantic City Convention Center |
| City | Atlantic City |
| State / Region | New Jersey |
| Country | United States |
| Organizer | NMMA / Discover Boating |
| Official Event Website | acboatshow.com |
| Event Type | Consumer and trade boat show / marine industry exhibition |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Auto & Automotive; Logistics & Transportation; Business Services; Retail |
| Audience Reach | Regional with national buyer and exhibitor reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event facts; low for attendance counts due to no public current-year figure |
| Main Purpose of Event | Showcase boats, marine accessories, financing, insurance, education, and boating lifestyle attractions for buyers and enthusiasts |
About the Event
The Atlantic City Boat Show is a major consumer-facing marine showcase organized under the Discover Boating brand, bringing together boat brands, dealers, marine accessories, financing, insurance, and boating education in a high-traffic exhibition environment. The official site highlights boats, gear, attractions, fishing seminars, and family-friendly features, indicating a broad buying and lifestyle audience rather than a narrow trade-only audience.
The event matters because it concentrates boat shoppers, owners, marine enthusiasts, dealers, and service providers in one venue, creating strong commercial opportunity for manufacturers, distributors, lenders, insurers, technology vendors, and service businesses. It is relevant for B2B prospecting where buyers include dealers, marine suppliers, service operators, and adjacent businesses supporting ownership, storage, financing, maintenance, and recreation.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Boat dealers and dealer principals | Marine dealerships, regional dealer groups | Purchase inventory, accessories, financing relationships, and service partnerships | Very high for boat builders, finance firms, and accessory suppliers |
| Boat buyers / end consumers | Prospective owners, families, enthusiasts | Direct purchase decision-maker | High for retail sales, financing, insurance, and accessories |
| Marine accessories and parts buyers | Retailers, distributors, service shops | Category and replenishment purchasing | High for aftermarket suppliers and distributors |
| Marine service and repair operators | Marinas, repair yards, maintenance businesses | Influence on maintenance, storage, equipment, and service tools | High for service equipment, software, and parts vendors |
| Marina and waterfront operators | Marinas, dock operators, boating facilities | Facilities, dockage, and guest-service purchasing | High for infrastructure, safety, and facility services |
| Financing and lending teams | Banks, marine lenders, credit unions | Underwriting and partnership decisions | High for payment, lending, and insurance vendors |
| Insurance providers | Marine insurers, brokers, agencies | Policy, partnership, and distribution decisions | High for insurtech, broker networks, and lead generation |
| Marine manufacturers and brand teams | Boat builders, OEMs, equipment brands | Go-to-market, dealer channel, and product planning | Very high for OEM suppliers and channel partners |
| Media, influencers, and content creators | Boating media, local press, niche publishers | Awareness and editorial influence | Moderate for brand visibility and promotions |
| Industry associations and training groups | Boating associations, safety and education groups | Partnership, education, and advocacy influence | Moderate to high for sponsorships and programs |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Atlantic City / South Jersey | Local consumers, marina operators, hospitality partners | Medium | Strong local entertainment and leisure audience |
| New Jersey | Dealers, buyers, service operators, marine suppliers | High | Core drive-in market and primary business base |
| Philadelphia metro / Delaware Valley | Regional buyers, families, marine businesses | High | Major nearby population and commerce hub |
| New York / North Jersey / Long Island | Boat shoppers, brokers, brand reps | High | Strong boating and affluent consumer corridor |
| Mid-Atlantic and Northeast United States | Manufacturers, dealers, distributors, service firms | High | Strong regional sourcing and retail reach |
| National U.S. market | OEMs, major brands, lenders, media, national retailers | Medium to High | Event website supports broad brand and dealer participation |
| International | Limited but possible through brands, suppliers, and content partners | Low to Medium | No public evidence of a major international buyer program |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is anchored in New Jersey and is highly accessible to the Mid-Atlantic and Northeast boating market. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| MarineMax | Boat retailer / dealer network | Major boat retail and service buyer for OEM, finance, and aftermarket offerings | marinemax.com | VP Sales, Purchasing Manager, Category Manager, Dealer Development | Strong Market Fit, Attendance Not Confirmed |
| Suntex Marinas | Marina operator | Purchases dock services, equipment, technology, and marina support solutions | suntexmarinas.com | Operations Director, Facilities Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Brunswick Corporation | Marine OEM / equipment group | Key marine brand and technology buyer and exhibitor ecosystem participant | brunswick.com | VP Procurement, Product Manager, Channel Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Yamaha WaterCraft Group | Marine OEM | Relevant for boating equipment, channel marketing, and dealer programs | yamaha-motor.com | Marketing Director, Sales Director, Dealer Relations Manager | Strong Market Fit, Attendance Not Confirmed |
| West Marine | Marine retailer | Relevant for accessories, retail sourcing, and private-label marine products | westmarine.com | Merchandising Director, Category Manager, Buyer | Strong Market Fit, Attendance Not Confirmed |
| Progressive Insurance | Insurance provider | Official site references Progressive as insurance partner; strong fit for marine insurance marketing | progressive.com | Partnerships Director, Marketing Manager, Product Manager | Confirmed Sponsor / Exhibitor |
| TowBoatUS / BoatUS | Boating services and membership organization | Relevant for towing, insurance, safety, and owner services | boatus.com | Membership Director, Partnerships Manager, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Garmin | Marine electronics / technology | Likely buyer and partner for marine navigation, electronics, and dealer channels | garmin.com | Business Development Director, Channel Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Raymarine | Marine electronics | Fits exhibitor-supplier ecosystem and dealer/retail channel opportunities | raymarine.com | Sales Director, Channel Sales Manager, Trade Marketing | Strong Market Fit, Attendance Not Confirmed |
| Freedom Boat Club | Boat club / membership operator | Relevant for consumer acquisition, financing, and partner programs | freedomboatclub.com | Business Development Director, Partnerships Manager, Regional Manager | Strong Market Fit, Attendance Not Confirmed |
| Boat Trader | Marine marketplace / media | Supports lead generation, listings, and dealer marketing | boattrader.com | Advertising Director, Partnerships Director, Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Sailfish Boats | Boat manufacturer | Relevant for OEM sales, distributor relationships, and dealer recruitment | sailfishboats.com | VP Sales, Dealer Development, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Mercury Marine | Marine propulsion / OEM supplier | Highly relevant for engine, parts, dealer, and channel partnership targeting | mercurymarine.com | Channel Sales Manager, OEM Sales Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| National Marine Manufacturers Association (NMMA) | Industry association / organizer | Organizer and ecosystem leader; useful for partnership and sponsorship intelligence | nmma.org | Partnerships Director, Events Director, Membership Director | Confirmed Government / Procurement Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Dealer Principal / General Manager | Sales / Operations | Owner / C-Level | Controls inventory, supplier relationships, and purchase decisions |
| 2 | Director of Sales / VP Sales | Sales | Director / VP | Shapes dealer, retail, and channel growth strategy |
| 3 | Purchasing Manager / Procurement Manager | Procurement | Manager / Director | Targets suppliers of boats, parts, accessories, and services |
| 4 | Category Manager / Merchandise Buyer | Merchandising / Retail | Manager / Senior Manager | Relevant for accessories, gear, apparel, and private-label buying |
| 5 | Operations Director / Marina Manager | Operations | Director / Manager | Influences facility services, dock equipment, and operational tools |
| 6 | Parts Manager / Service Manager | Service / Aftermarket | Manager | Buys maintenance products, repair parts, and service tools |
| 7 | Partnerships Director / Business Development Director | Partnerships / BD | Director / VP | Important for sponsor, affiliate, and channel relationship building |
| 8 | Marketing Director / Trade Marketing Manager | Marketing | Manager / Director | Drives promotion, lead generation, and event activation |
| 9 | Finance Director / Marine Lender Relationship Manager | Finance | Manager / Director | Relevant for loans, payment solutions, and insurance cross-sell |
| 10 | Product Manager / OEM Program Manager | Product / Program | Manager / Senior Manager | Influences product roadmap and accessory bundle decisions |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Strong overlap in retail, dealership, financing, and consumer purchase behavior | Dealer and retail prospecting |
| 2 | Leisure, Travel & Tourism | Boating is a leisure category with destination and recreation demand | Consumer and destination partnerships |
| 3 | Retail | Relevant for marine gear, accessories, and consumer buying decisions | Merchandising and buying teams |
| 4 | Wholesale | Marine distribution and aftermarket channel activity | Distributor and supplier outreach |
| 5 | Financial Services | Financing is a core part of boat purchase decisions | Lenders, payment, and financing offers |
| 6 | Insurance | Marine insurance is directly tied to ownership and financing | Insurance partnerships and lead capture |
| 7 | Computer Software | Booking, CRM, dealer management, and marina software are relevant | Digital transformation and SaaS |
| 8 | Logistics & Supply Chain | Parts distribution, transport, and inventory management are important | Distribution and freight solutions |
| 9 | Consumer Goods | Accessories, gear, and lifestyle products appeal to attendees | Brand and product promotion |
| 10 | Business Supplies & Equipment | Facilities, maintenance, and operational procurement are relevant | B2B service and equipment selling |
| 11 | Marketing & Advertising | Event promotions, sponsorships, and lead generation use cases | Media and sponsorship sales |
| 12 | Events Services | Relevant for event partners, activation vendors, and show services | Exhibitor services and partnerships |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed absence of public figure | Organizer website review | Use only after organizer publishes a verified attendance total |
| Exhibitor count | Not publicly confirmed on the copied page text | Unverified | Official site mentions full exhibitor list, but no count in provided text | Can be updated when floorplan/directories are accessible |
| Buyer count | Not publicly confirmed | Unverified | No official buyer program count found in provided content | Likely a mix of consumers, dealers, and marine businesses |
| Speaker count | Not publicly confirmed | Unverified | Official site references fishing seminars and boater’s basics | Speaker list not included in provided text |
| Sponsor count | Not publicly confirmed | Unverified | Sponsors page referenced on official site | Specific sponsor totals not provided in supplied content |
| Historical attendance | Not included in provided official text | Unavailable here | Official site content provided by user | Attendance figure not publicly confirmed by the organizer |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Boat sales | Compare models, pricing, financing, and features | Dealer appointments, demo scheduling, lead capture | OEM sales, dealer software, CRM |
| Marine accessories | Source gear, upgrades, and aftermarket products | Merchandising and bundle promotions | Aftermarket parts, electronics, apparel |
| Financing | Understand payment and loan options | Co-branded finance conversations and calculators | Lending, payment, and fintech solutions |
| Insurance | Coverage for boats, towing, and liability | Lead generation and quote requests | Marine insurance and policy bundling |
| Boating education | Safety, ownership, operation, and maintenance knowledge | Seminars, demos, and training content | Training, certification, and educational materials |
| Marina operations | Improve facilities, services, and occupancy | Facility and service solution conversations | Marina software, dock equipment, facility services |
| Lifestyle and recreation | Discover boating experiences and family activities | Brand storytelling and experiential marketing | Travel, recreation, and consumer engagement offers |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The show attracts boat buyers, dealers, retailers, service providers, and marine ecosystem partners. |
| Decision-maker availability | High | Dealer principals, marketing leads, operations managers, and finance partners are likely relevant. |
| Data collection potential | Medium to High | Official exhibitor, sponsor, and show-guide materials support prospecting, though public attendance counts are limited. |
| Apollo targeting potential | High | Clear industry, title, and company-type filters exist for marine, retail, finance, insurance, and software segments. |
| Geographic targeting potential | High | Regional and drive-in audience concentration makes location-based prospecting practical. |
| Best outreach approach | Targeted pre-show outreach, onsite meetings, and post-show follow-up | Use dealer, marina, retail, and finance vertical messaging with event-specific hooks. |
| Overall lead quality | High | Strong prospecting value for marine, retail, finance, insurance, and adjacent consumer-service providers. |
| Best use case | B2B attendee list building and channel prospecting | Useful for identifying dealers, marine service providers, and partner ecosystems. |
| Limitations / risks | Attendance and buyer lists are not publicly quantified in the provided official text | Some target organizations may be consumers rather than pure B2B buyers; validate titles before outreach. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Leisure, Travel & Tourism; Retail; Wholesale; Financial Services; Insurance; Computer Software; Logistics & Supply Chain; Consumer Goods; Business Supplies & Equipment; Marketing & Advertising; Events Services | Focus on the most relevant buyer ecosystem |
| Departments | Sales; Procurement; Operations; Marketing; Product; Finance; Partnerships; Customer Success | Reach purchasing and partnership decision-makers |
| Seniority | Owner; CXO; VP; Director; Head; Manager; Senior Manager | Prioritize decision-makers and budget holders |
| Job titles | Dealer Principal, General Manager, Procurement Manager, Purchasing Manager, Category Manager, Sales Director, Marketing Director, Operations Director, Marina Manager, Partnerships Director, Finance Director, Product Manager | Match the most likely buyer and influencer roles |
| Geography | New Jersey; Pennsylvania; New York; Delaware; Maryland; Connecticut; Virginia; Northeast U.S. | Capture the main drive-in market and nearby business hubs |
| Employee size | 11-50; 51-200; 201-500; 501-1000; 1001-5000 | Useful for dealers, marinas, distributors, and regional chains |
| Keywords | boat, marine, marina, dealership, dealer, accessories, yacht, outboard, insurance, financing, waterfront, dock, vessel | Improve precision on marine-related accounts |
| Company type | Private companies; franchises; regional chains; associations; selected public companies | Fit the event’s dealer and supplier ecosystem |
| Technologies | CRM, dealer management systems, marina management software, booking platforms, payment solutions | Useful for software and services targeting operational users |
Suggested Apollo Search Logic: (marine OR boat OR marina OR dealership OR yacht OR outboard OR boating) AND (director OR manager OR vp OR owner OR principal) AND (procurement OR purchasing OR operations OR sales OR marketing OR partnerships OR finance) with geography focused on NJ, PA, NY, and the Northeast U.S.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Atlantic City Boat Show Official Site | Official organizer website | Event name, dates, venue, city, show purpose, exhibitor and show-guide references, attractions, sponsor references | Very High |
| Discover Boating Atlantic City Boat Show page | Official event brand page | Branding, event positioning, family-friendly features, boat brands, seminar references | Very High |
| Official show guide / exhibitor references on event site | Official event directory references | Confirmed that exhibitor and brand lists exist, but counts not public in supplied text | High |
| Venue information on official site | Official event venue listing | Atlantic City Convention Center, address, and show hours | Very High |
| NMMA | Organizer / association source | Organizer identity and marine industry context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Atlantic City Boat Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds