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About this event
Asia Tech x Singapore (ATxEnterprise 2027) — Event Overview
Asia Tech x Singapore is a major technology ecosystem event that brings together enterprise, connectivity, and emerging AI conversations in a single converged platform. The programme is designed to connect senior decision-makers and technology leaders across Asia’s intersecting tech industries, helping brands and solution providers engage with buyers where convergence happens.
Dates and Location
- Event dates: 26 - 28 May 2027
- Venue: Singapore EXPO
- City & country: Singapore, Singapore
Event Purpose and Positioning
The event is positioned around one clear theme: Where Industries Don’t Operate in Silos. Instead of separating audiences by only one technology domain, Asia Tech x Singapore helps attendees explore how broadcasting, telecommunications, satellite & space, enterprise technology, and AI increasingly interact as one combined operating environment.
What Attendees and Buyers Are Looking For
The show is structured to support real business outcomes and promote actionable meetings. It is built for stakeholders who need to evaluate solutions, form partnerships, accelerate pipeline, and participate in industry discussions at a senior level. Sponsor and exhibitor participation is framed around:
- Access senior decision-makers across multiple converged technology ecosystems.
- Accelerate pipeline and deal flow through targeted engagement and meeting opportunities.
- Showcase solutions where convergence happens, connecting products and services to the cross-industry reality of modern deployments.
- Build authority and visibility at scale by reaching a broad international audience across the event.
Scale and Engagement (As Stated on the Official Site)
The event highlights several reach and engagement indicators that exhibitors and sponsors can leverage when planning participation:
- 1,200+ VIPs
- 100+ Qualified leads generated by each exhibitor (as stated)
- 110+ countries represented
- 40,400+ engagements across the event (including badge scans and meeting requests)
- 26,500+ leads generated across 3 days
- 20,000+ qualified buyers (as stated)
Key Industry Ecosystems Covered
Asia Tech x Singapore targets leaders and buyers across the converged technology landscape. The official positioning emphasizes participation from senior stakeholders across:
- Broadcasting
- Telecommunications
- Satellite & Space
- Enterprise Technology
- AI
Guest and Public Leadership Visibility
The event page also references high-profile governmental leadership and policy visibility, signalling the event’s role as a major platform for tech and digital-economy dialogue. (Names shown on the event site include representatives of Singapore’s government and the presidency.)
Why This Matters for Sponsors and Exhibitors
Asia Tech x Singapore is designed for brands that want more than awareness. The sponsor/exhibit proposition is centered on connecting to the people who influence technology adoption—buyers, technology leaders, and solution evaluators—within a multi-industry setting that mirrors real-world deployment and buying behaviour.
Participation Options
The official page promotes sponsorship and exhibition participation for the 2027 edition and encourages interested parties to apply to sponsor or exhibit.
Summary: Asia Tech x Singapore (ATxEnterprise 2027) runs 26 - 28 May 2027 at Singapore EXPO. It focuses on enterprise-ready technology convergence across broadcasting, telecom, satellite & space, enterprise technology, and AI, with strong emphasis on senior-level engagement, pipeline acceleration, and measurable lead generation.
Data sheet
Asia Tech x Singapore – Event Attendee & Buyer Profile Analysis
Event Date: 26–28 May 2027
Location: Marina Bay Sands Expo & Convention Centre, Singapore, Singapore
Event Status: Upcoming
Research Date: 6 July 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Asia Tech x Singapore |
| Event Date | 26–28 May 2027 |
| Event Status | Upcoming |
| Venue | Marina Bay Sands Expo & Convention Centre |
| City | Singapore |
| State / Region | Singapore (city-state) |
| Country | Singapore |
| Organizer | Informa Connect / Informa PLC |
| Official Event Website | Asia Tech x Singapore (ATxEnterprise) |
| Event Type | B2B technology conference, exhibition, and networking platform |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Telecommunication; Security & Defense; Business Services |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for directional planning; current-year attendance total not publicly confirmed. |
| Main Purpose of Event | To connect senior decision-makers, enterprise buyers, technology leaders, sponsors, and solution providers across converged technology ecosystems and generate business outcomes. |
About the Event
Asia Tech x Singapore is positioned as a flagship technology event in Asia, bringing together enterprise technology, connectivity, AI, broadcasting, telecommunications, and satellite & space stakeholders in a single business environment. The event’s official messaging emphasizes convergence, senior decision-maker access, and actionable commercial outcomes for exhibitors and sponsors.
The event matters because it reaches a broad, high-value mix of enterprise buyers, technology leaders, channel partners, and solution providers who are actively evaluating technology strategy, infrastructure modernization, digital transformation, and partnership opportunities. It is especially relevant for B2B lead generation, attendee profiling, account targeting, and buyer-sourcing in Asia-Pacific and global technology markets.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Enterprise technology buyers | Large corporates, digital-native firms, regional enterprise groups | Evaluate software, infrastructure, cloud, data, and AI solutions | High-value pipeline for IT vendors, systems integrators, and consulting firms |
| Telecom and connectivity leaders | Telcos, ISPs, network operators, infrastructure providers | Influence network modernization, 5G, cloud connectivity, and edge adoption | Strong relevance for network, infrastructure, and security suppliers |
| Broadcast and media technology buyers | Broadcasters, content networks, production companies, media groups | Procure production, workflow, delivery, and content technology | Relevant for media tech, cloud, AI, and workflow automation vendors |
| Satellite and space stakeholders | Satellite operators, space tech firms, communications providers | Buy connectivity, ground systems, analytics, and mission support solutions | High relevance for comms, engineering, and analytics suppliers |
| Government and public sector digital teams | Ministries, regulators, public agencies, state-linked entities | Policy, procurement, modernization, and digital transformation decisions | Important for vendors selling to public sector and regulated markets |
| Procurement and sourcing teams | Enterprise procurement, category management, strategic sourcing | Control vendor shortlists, commercial terms, and buying processes | Ideal for solution providers with clear ROI and enterprise readiness |
| Systems integrators and channel partners | IT services firms, resellers, MSPs, distributors | Influence product selection and downstream deployment | Useful for partner recruitment, resale, and solution bundling |
| Innovation and product leaders | Product, digital, innovation, and transformation teams | Shape roadmap evaluation and technology adoption priorities | Strong for AI, cloud, software, and platform vendors |
| Industry media and analysts | Trade media, analysts, research firms | Shape market visibility and category awareness | Useful for thought leadership, PR, and category positioning |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Singapore | Local enterprise, tech, government, and startup participants | High | Singapore is a regional hub for technology, procurement, finance, and innovation |
| Host region: Southeast Asia | Malaysia, Indonesia, Thailand, Vietnam, Philippines, Brunei | High | Strong cross-border buyer and partner participation is likely |
| Nearby business hubs | Hong Kong, Shenzhen, Beijing, Shanghai, Tokyo, Seoul | Medium to High | Relevant for regional decision-makers and partner ecosystems |
| National reach | Singapore-based multinational HQs and regional offices | High | Many APAC regional decision-makers are based in Singapore |
| International reach | Global vendors, investors, and technology suppliers | High | Official site indicates attendees from 110+ countries in prior event reporting |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event is marketed as a flagship Asia technology platform with international participation and broad cross-border buyer relevance. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Singapore Government Technology Agency (GovTech) | Government / procurement organization | Public-sector digital transformation and enterprise technology buying | tech.gov.sg | Chief Information Officer, Director of Technology, Procurement Lead, Digital Product Manager | Confirmed Government / Procurement Organization |
| Ministry of Digital Development and Information (MDDI) | Government / procurement organization | Policy, digital infrastructure, and technology modernization influence | mddi.gov.sg | Director, Digital Strategy Lead, Procurement Officer, Program Manager | Confirmed Government / Procurement Organization |
| IMDA | Government / regulator | Telecom, media, and digital sector influence | imda.gov.sg | Director, Sector Lead, Policy Manager, Partnerships Manager | Confirmed Government / Procurement Organization |
| Singtel | Telecommunications / buyer | Connectivity, cloud, network, enterprise, and platform buying | singtel.com | VP Procurement, Network Director, Enterprise Solutions Director, Strategic Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| StarHub | Telecommunications / buyer | 5G, broadband, enterprise tech, media, and security solutions | starhub.com | Procurement Manager, Technology Director, Product Director, Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| SBS Transit | Operator / buyer | Transport operator with infrastructure, connectivity, and operations technology needs | sbstransit.com.sg | Operations Director, IT Director, Procurement Manager, Systems Manager | Strong Market Fit, Attendance Not Confirmed |
| Singapore Airlines | Operator / buyer | Enterprise technology, digital experience, data, and communication buying | singaporeair.com | CIO, Digital Transformation Lead, Procurement Director, IT Infrastructure Manager | Strong Market Fit, Attendance Not Confirmed |
| DBS Bank | Enterprise buyer | Large-scale technology procurement, cloud, cybersecurity, and AI | dbs.com | Chief Technology Officer, Head of Procurement, CISO, Platform Director | Strong Market Fit, Attendance Not Confirmed |
| SPS / Singapore Post | Logistics / operator buyer | Digital logistics, automation, network, and operational systems | singpost.com | Supply Chain Director, Procurement Manager, IT Director, Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| A*STAR | Research organization / buyer | Research, innovation, advanced computing, and commercialization interest | astar.edu.sg | Research Director, Innovation Manager, Procurement Officer, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| NCS Group | Systems integrator / channel buyer | Enterprise and public-sector technology delivery across APAC | ncs.co | Business Development Director, Alliances Manager, Procurement Lead, Practice Director | Strong Market Fit, Attendance Not Confirmed |
| ST Engineering | Technology / defense / industrial buyer | Strong fit for communications, security, systems, and engineering technology | stengg.com | Director of Procurement, Engineering VP, Program Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Tata Communications | Telecom / enterprise buyer | Connectivity, cloud, and enterprise network solutions | tatacommunications.com | Procurement Manager, Network Director, Product Lead, Enterprise Sales Leader | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Information Officer / CTO | IT / Technology | C-level | Owns enterprise technology strategy, modernization priorities, and vendor direction |
| 2 | VP / Director of Procurement | Procurement / Sourcing | VP / Director | Controls supplier evaluation, commercial decisions, and event meeting qualification |
| 3 | Strategic Sourcing Manager | Procurement / Sourcing | Manager | Frequently shortlists vendors and evaluates technology sourcing options |
| 4 | Operations Director | Operations | Director | Influences systems, workflows, and operational technology purchasing |
| 5 | Director of Enterprise Architecture / Infrastructure | IT / Infrastructure | Director | Evaluates cloud, network, data, and integration technologies |
| 6 | Head of Partnerships / Alliances | Business Development | Head / Director | Important for ecosystem partnerships, channel relationships, and co-selling |
| 7 | Product Director / Product Manager | Product | Director / Manager | Shapes adoption of new platforms, integrations, and capabilities |
| 8 | CISO / Security Director | Cybersecurity | C-level / Director | Critical for technology, cloud, and enterprise risk discussions |
| 9 | Program Manager / Transformation Lead | Transformation / PMO | Manager / Senior Manager | Often drives implementation and vendor selection across departments |
| 10 | Small Business Liaison / Supplier Diversity Lead | Procurement / ESG / Supplier Diversity | Manager / Director | Relevant for partner sourcing and inclusive supply-chain programs |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Direct match for enterprise technology and digital transformation buyers | CIO, IT director, platform, cloud, data, and architecture outreach |
| 2 | Telecommunications | Core focus area of the event and its convergence theme | Network, connectivity, 5G, and enterprise telecom buyers |
| 3 | Computer Software | Strong fit for SaaS, AI, workflow, and platform vendors | Product, IT, and innovation decision-makers |
| 4 | Broadcast Media | Relevant to BroadcastAsia-style audience overlap and media tech buyers | Broadcast workflow, production, and delivery buyers |
| 5 | Electrical/Electronic Manufacturing | Relevant for hardware, connectivity, and device ecosystem participants | Engineering and procurement contacts |
| 6 | Government Administration | Public-sector digital leaders and procurement stakeholders attend relevant tech events | Government buyers and policy influencers |
| 7 | Computer Networking | Network infrastructure and connectivity are central to the event theme | Network architects and infrastructure buyers |
| 8 | Financial Services | Singapore-based banks and fintech ecosystem are strong tech buyers | Digital transformation and security decision-makers |
| 9 | Logistics & Supply Chain | Relevant where automation, visibility, and systems integration matter | Operations and procurement stakeholders |
| 10 | Management Consulting | Consultants shape buying decisions and program strategies for enterprise clients | Influencer targeting and partnership development |
| 11 | Media Production | Strong fit for content, broadcast, and production technology buyers | Production and post-production leaders |
| 12 | Defense & Space | Satellite & space content is explicitly part of the platform | Technical buyers, mission operators, and integrators |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Organizer website does not publish a current-year total attendance figure in the provided content | Use prior-year engagement indicators only for directional planning |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No current-year exhibitor total supplied in official text provided | Potentially available in brochure or floorplan, if released |
| Buyer count | 20,000+ qualified buyers | Historical / prior-year evidence | Official website prior-year results section | Useful as a market-size indicator, not a guarantee for 2027 |
| VIP count | 1,200+ | Historical / prior-year evidence | Official website prior-year results section | Indicates strong executive-level audience density |
| Countries represented | 110+ | Historical / prior-year evidence | Official website prior-year results section | Supports international outreach value |
| Qualified leads generated by each exhibitor | 100+ | Historical / prior-year evidence | Official website prior-year results section | Useful lead-generation benchmark |
| Engagements across the event | 40,400+ | Historical / prior-year evidence | Official website prior-year results section | Includes badge scans and meeting requests |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Enterprise technology | Modernization, integration, scalability, productivity | Executive demos, ROI discussions, roadmap meetings | Software, platforms, consulting, managed services |
| AI | Automation, analytics, content intelligence, decision support | Use-case workshops and proof-of-value conversations | AI software, data platforms, model services |
| Cloud and infrastructure | Hybrid deployment, resilience, cost optimization | Architecture review meetings and partner discussions | Cloud, hosting, observability, infrastructure services |
| Connectivity and telecom | Network modernization, edge, 5G, security | Technical briefings and solution partner meetings | Telco equipment, network software, cybersecurity |
| Broadcast and media tech | Workflow efficiency, IP production, content delivery | Workflow demos and production technology showcases | Broadcast systems, encoding, post-production, media tools |
| Satellite and space | Communications, mission systems, analytics, resilience | High-trust meetings with technical and procurement teams | Satellite services, ground systems, analytics, comms tech |
| Procurement and sourcing | Vendor qualification, pricing, risk, and compliance | Supplier screening, RFP preparation, strategic sourcing discussions | SaaS, integration, managed services, advisory |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event targets senior decision-makers across major technology buying groups. |
| Decision-maker availability | High | Official messaging emphasizes VIPs, senior leaders, and qualified buyers. |
| Data collection potential | High | Strong event branding, multiple track themes, and buyer-facing sponsorship pages support profiling. |
| Apollo targeting potential | Very High | Excellent fit for IT, telecom, media, government, and enterprise buyer searches. |
| Geographic targeting potential | High | Singapore plus APAC regional targeting is highly practical. |
| Best outreach approach | Account-based + role-based | Target named enterprise accounts and senior roles with solution-specific messaging. |
| Overall lead quality | Very High | Strong commercial value for B2B list building, account targeting, and sponsorship ROI. |
| Best use case | Lead generation and attendee profiling | Well suited for sales outreach, list sales, exhibit prospecting, and partner recruitment. |
| Limitations / risks | Current-year attendee list not fully public | Use official prior-year metrics and only confirmed current-year materials where available. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services; Telecommunications; Computer Software; Broadcast Media; Government Administration; Financial Services; Management Consulting; Media Production; Defense & Space; Logistics & Supply Chain | Capture the main buyer ecosystems represented at the event |
| Departments | IT, Procurement, Operations, Product, Digital Transformation, Partnerships, Innovation, Security, Strategy | Reach both end-users and commercial decision-makers |
| Seniority | C-level; VP; Director; Head; Senior Manager; Manager | Prioritize decision-makers and budget holders |
| Job titles | CIO, CTO, CISO, VP Procurement, Director of Procurement, Strategic Sourcing Manager, IT Director, Network Director, Product Director, Partnerships Director, Operations Director, Program Manager | Target the most commercially valuable attendees |
| Geography | Singapore; Southeast Asia; APAC; Hong Kong; Japan; South Korea; Australia; India | Match the event’s regional and international buyer base |
| Employee size | 200–5,000+; prioritize 1,000+ | Focus on enterprise and upper-mid-market buyers |
| Keywords | digital transformation, enterprise technology, cloud, AI, telecom, broadcast, satellite, connectivity, procurement, sourcing, infrastructure | Refine records by buying intent and thematic fit |
| Company type | Enterprise, government-linked, operator, integrator, carrier, broadcaster, platform provider | Align with likely attendees and sponsors |
Suggested Apollo Search Logic: (CIO OR CTO OR CISO OR “VP Procurement” OR “Director of Procurement” OR “IT Director” OR “Network Director” OR “Product Director” OR “Operations Director”) AND (telecommunications OR “information technology” OR software OR “broadcast media” OR “government administration” OR “financial services”) AND (Singapore OR “Southeast Asia” OR APAC)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Asia Tech x Singapore official website | Official organizer website | Event brand, 26–28 May 2027 timing, Singapore location, positioning, audience themes | Very High |
| Sponsorship & Exhibition Opportunities page | Official event page | ATxEnterprise 2027 naming, Singapore EXPO, senior decision-maker focus, prior-year performance metrics | Very High |
| Marina Bay Sands official website | Venue website | Venue identity and event-hosting context for Singapore meetings and exhibitions | High |
| Informa PLC | Organizer corporate website | Organizer ownership and operating entity reference | High |
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Tell us your work email and our AI instantly builds a buyer list matched to Asia Tech x Singapore — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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