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About this event
Asia Fruit Logistica 2026
Event type: Fresh produce, fruits, vegetables, cold chain, logistics, packaging, post-harvest technology, import/export, retail sourcing, wholesale trade, agribusiness
Estimated attendance: Typically a high-value international B2B crowd with buyers, importers, exporters, retailers, wholesalers, distributors, growers, packers, logistics providers, packaging companies, service providers and technology vendors. This event is strongly buyer-driven and is one of the most important sourcing and networking platforms for the fresh produce sector in Asia.
Audience reach: Global, with a strong Asia-Pacific concentration
1️⃣ Who attends: Buyers / attendees
This event attracts a highly commercial audience rather than a general public audience. The strongest buyer groups are companies and professionals involved in sourcing, importing, exporting, distribution, retail procurement, category management, supply chain optimization, packaging, post-harvest handling and produce logistics.
The attendee base usually includes fresh produce importers, supermarkets and grocery chains, wholesale markets, foodservice buyers, trading companies, growers, packers, exporters, logistics providers, cold storage operators, ripening companies, packaging suppliers, technology providers and certification bodies. Because the event is centered on trade and procurement, the most valuable contacts are decision-makers who influence sourcing, supplier selection and category expansion.
In simple terms, this is a buyer-rich environment for anyone selling to the fresh fruit and vegetable supply chain. The best contacts are typically heads of procurement, category managers, sourcing managers, commercial directors, supply chain directors, import managers, business development leaders and operations heads.
2️⃣ Where the show is happening + attendee geographic origin
Asia Fruit Logistica 2026 is expected to be hosted in a major Asian business and trade hub. The event location is usually chosen for its international accessibility, strong logistics infrastructure and proximity to key fresh produce trade routes. The city and venue should be confirmed from the official event website when final details are published.
Attendee origin is highly international. The event draws participants from across Asia-Pacific, the Middle East, Europe, North America, South America and Africa, but the strongest concentration is typically from China, Hong Kong, Southeast Asia, India, Japan, South Korea, Australia and major export-import markets connected to Asian produce trade.
For list building and targeting, the best geographic focus is:
- Asia-Pacific regional buyers and suppliers
- International import/export companies serving Asia
- Retail and wholesale procurement teams from global markets
- Logistics and cold chain companies with cross-border operations
- Trade companies with sourcing teams based in Hong Kong, Singapore, China, India and Dubai
3️⃣ Audience reach
Reach type: Global with a strong regional trade focus
This is not a local or purely national show. It has genuine cross-border relevance because fresh produce trade is international by nature. Buyers attend to source products, compare suppliers, build distribution relationships, identify new origins and secure seasonal supply. The event is especially valuable for companies trying to reach decision-makers in Asia, because many regional buyers attend specifically for sourcing efficiency and product discovery.
4️⃣ Sample buyer company names + websites
Below are sample buyer accounts that are good targets for attendee list analysis. These are buyer-side organizations, procurement organizations, importers, distributors, retailers and fresh produce trade companies that are highly relevant to the event.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Dole Asia Holdings | dole.com | Global Sourcing Manager / Category Manager / Procurement Director | Major fresh produce player with strong sourcing and distribution needs across Asia. |
| 2 | Del Monte | delmonte.com | Procurement Manager / Supply Chain Director / Commercial Manager | Large produce brand with international sourcing and retail supply relationships. |
| 3 | Chiquita | chiquita.com | Sourcing Director / Fresh Produce Buyer / Trade Manager | Global fruit brand with strong import-export and retail distribution relevance. |
| 4 | Fyffes | fyffes.com | Procurement Head / Commercial Director / Category Manager | International banana and fresh produce business with strong logistics and sourcing needs. |
| 5 | Sumifru | sumifru.com | Export Manager / Procurement Manager / Sales Director | Strong Asia-based produce company active in production, export and trade relationships. |
| 6 | DMG Foods | dmgfoods.com | Import Manager / Purchasing Manager / Commercial Lead | Fresh produce and food distribution buyer with interest in supplier partnerships. |
| 7 | Walmart | walmart.com | Produce Sourcing Manager / Global Procurement Manager / Category Manager | Large retail buyer with major fresh produce procurement scale and supplier demand. |
| 8 | Carrefour | carrefour.com | Fresh Produce Buyer / Category Director / Import Procurement Manager | Retail sourcing organization that regularly manages international food and produce purchasing. |
| 9 | AEON | aeon.info | Merchandise Manager / Produce Buyer / Supply Chain Manager | Large Asian retail group with a strong grocery and fresh produce sourcing footprint. |
| 10 | NTUC FairPrice | fairprice.com.sg | Category Manager / Procurement Manager / Produce Buyer | Singapore retail buyer with frequent fresh food, fruit and vegetable sourcing activity. |
| 11 | Tesco | tesco.com | Supplier Manager / Buying Manager / Fresh Produce Lead | Major retail procurement team with active global sourcing and produce category management. |
| 12 | Metcash | metcash.com | Fruit & Veg Category Manager / Procurement Lead | Wholesale and retail distribution business with recurring sourcing needs for fresh produce. |
| 13 | Fresh Del Monte Produce | freshdelmonte.com | Sourcing Manager / Commercial Director / Logistics Manager | Strong alignment with international produce sourcing, shipping and category expansion. |
| 14 | Bidfood | bidfood.com | Purchasing Manager / Category Manager / Foodservice Buyer | Foodservice distributor with produce procurement and supply chain needs. |
| 15 | DP World | dpworld.com | Cold Chain Solutions Manager / Logistics Director / Business Development Manager | Logistics and port operator relevant to produce movement, storage and trade efficiency. |
Top 5 best samples to prioritize first: Walmart, Carrefour, AEON, NTUC FairPrice, Dole Asia Holdings. These represent a strong mix of retail buying power, regional presence and produce sourcing relevance.
5️⃣ Job profiles, industries & event type
Best job profiles to target:
- Procurement Manager
- Global Sourcing Manager
- Category Manager
- Fresh Produce Buyer
- Commercial Director
- Import Manager
- Export Manager
- Supply Chain Director
- Logistics Manager
- Cold Chain Manager
- Operations Director
- Retail Buying Manager
- Foodservice Buyer
- Trade Manager
- Business Development Director
- Quality Assurance Manager
- Post-Harvest Manager
- Packaging Manager
Best industries to use from your industry list:
- Food & Beverages
- Food Production
- Wholesale
- Retail
- Import & Export
- Logistics & Supply Chain
- Warehousing
- Transportation/Trucking/Railroad
- Packaging & Containers
- International Trade & Development
- Agriculture
- Farming
- Market Research
- Commercial Real Estate
- Consumer Goods
- Leisure, Travel & Tourism
Event type: International trade show and sourcing exhibition for fresh produce, supply chain and agribusiness
6️⃣ Estimated attendance / expected footfall
Asia Fruit Logistica generally attracts a strong professional trade audience rather than mass public attendance. The total footfall is typically in the thousands, with a high concentration of business decision-makers, exhibitors and hosted buyers. The event’s true value lies less in raw volume and more in the quality of commercial contacts.
A reasonable estimate for expected footfall is a mid-to-high thousands B2B audience, depending on venue, year and market conditions. The attendance includes a large number of regional and international buyers, especially from Asia-Pacific trading hubs.
7️⃣ Key focus areas & buyer engagement
Key focus areas:
- Fresh fruit and vegetable sourcing
- International produce trade
- Retail and wholesale procurement
- Cold chain and refrigerated logistics
- Packaging and labeling
- Post-harvest handling and quality control
- Ripening and shelf-life management
- Traceability, food safety and compliance
- Supply chain resilience and route optimization
- Seasonal sourcing and supplier diversification
Buyer engagement angle: The strongest engagement is with sourcing and procurement decision-makers. Messaging should focus on supply reliability, product quality, origin diversification, cost efficiency, logistics speed, shelf-life extension and market access. This is a highly commercial environment, so buyers respond best to supplier value propositions rather than generic networking language.
8️⃣ Client-product fit note
Before finalizing the exact buyer list, please share your client website. I need to review the client’s product or service offer so I can identify the best-fit buyers from this event.
The ideal buyer profile changes significantly depending on what your client sells:
- If the client sells packaging, target packaging managers, QA managers, exporters, ripening companies and retail supply chain teams.
- If the client sells logistics or cold chain services, target importers, exporters, warehouse operators, shipping teams and freight managers.
- If the client sells inspection, traceability or food safety solutions, target quality managers, compliance teams and commercial directors.
- If the client sells software, ERP or supply-chain tools, target operations leaders, procurement heads and distribution managers.
- If the client sells produce, seeds or agricultural services, target sourcing teams, growers, exporters and retail buyers.
Once you share the client website, I can narrow this down to the most relevant buyer companies, titles and industries for your exact use case.
9️⃣ Final recommendation
This is a strong event for buyer-list intelligence because it concentrates real commercial decision-makers from the fresh produce ecosystem. It is especially valuable for companies selling to importers, exporters, retailers, wholesalers, logistics providers, packaging firms and produce supply chain operators.
Best buyer segments to collect:
- Produce importers and exporters
- Retail buying and category teams
- Wholesale market operators
- Cold chain and logistics companies
- Packaging and post-harvest technology buyers
- Quality assurance and compliance leaders
- Trade and sourcing directors
Quality rating for B2B attendee-list sales: 9/10
This is an excellent event for targeted buyer list generation because the audience is commercially focused, globally relevant and highly aligned with sourcing and procurement. The key is to segment carefully by buyer intent and client product fit.
Data sheet
| Event Name | ASIA FRUIT LOGISTICA 2026 |
| Event Date | 2 September 2026 – 4 September 2026 |
| Event Status | Upcoming |
| Venue | Hong Kong, China; exact venue should be confirmed on the official event website once the 2026 edition venue page is fully published. |
| City | Hong Kong |
| State / Region | Hong Kong |
| Country | China |
| Organizer | ASIA FRUIT LOGISTICA organizer information should be confirmed from the official event imprint / organizer page for the 2026 edition. |
| Official Event Website | asiafruitlogistica.com |
| Event Type | International B2B trade show and conference for fresh produce sourcing, supply chain, logistics, packaging, post-harvest technology, import/export, and retail procurement. |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Food & Beverages; Logistics & Transportation; Packing & Packaging |
| Audience Reach | Global, with a strong Asia-Pacific concentration and meaningful participation from exporters and sourcing organizations across Asia, Europe, Oceania, the Middle East, Africa, and the Americas. |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for 2026. Historical editions indicate a large international B2B audience with strong buyer density. |
| Attendance Data Reliability | Historical / prior-year evidence for scale; current-year attendance not yet publicly confirmed. |
| Main Purpose of Event | To connect fresh produce growers, exporters, importers, wholesalers, retailers, logistics providers, packaging suppliers, and post-harvest technology companies for sourcing, market access, trade development, supply chain partnerships, and commercial networking. |
ASIA FRUIT LOGISTICA is one of the most important B2B commercial platforms in Asia for the fresh produce supply chain. The event centers on fruits, vegetables, cold chain operations, post-harvest solutions, packaging, logistics, sourcing, and international produce trade. Unlike consumer-facing food fairs, its core value is trade relationship development among importers, exporters, retail buyers, wholesale channels, distributors, grower-exporters, and service partners.
From a lead-generation perspective, the event matters because it typically attracts commercially active attendees with direct sourcing, category, logistics, or market-entry responsibilities. It is especially relevant for suppliers selling into produce procurement, import/export, cold chain, retail produce sourcing, packing operations, and supply chain technology. The event is suitable for B2B attendee list building, exhibitor targeting, and buyer profiling, provided that outreach distinguishes between confirmed participants, prior-year participants, and broader prospecting targets.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail produce buyers | Supermarket groups, hypermarkets, premium grocers, convenience chains, e-grocery businesses | Category selection, seasonal procurement, origin diversification, quality and pricing decisions | High-value targets for growers, exporters, importers, brand owners, and packaging suppliers |
| Importers and trading houses | Fresh produce importers, commodity traders, regional distribution companies | Supplier qualification, origin sourcing, shipment planning, contract negotiation | Core buyer group for export-focused exhibitors and country pavilions |
| Wholesale market operators and wholesalers | Produce wholesalers, terminal market businesses, wholesale distributors | Volume purchasing, assortment planning, regional channel access | Important for rapid market entry and broad channel distribution |
| Distributors | Regional produce distributors, food distribution networks, specialty import distributors | Channel development, local market coverage, account expansion | Strong fit for suppliers seeking in-market partners across Asia-Pacific |
| Exporters and grower-shippers | Producer-exporters, grower cooperatives, packhouses, marketer-exporters | Source-market strategy, packaging selection, logistics procurement, route-to-market decisions | Important both as exhibitors and as buyers of logistics, technology, and packaging services |
| Cold chain and logistics buyers | 3PLs, reefer specialists, cold storage operators, forwarding companies | Carrier selection, warehouse services, cold chain optimization, tracking and compliance | High relevance for logistics vendors, software providers, and infrastructure suppliers |
| Packaging and post-harvest operations leaders | Packers, ripening operators, packaging converters, handling facilities | Material selection, shelf-life improvement, automation, food safety and waste reduction | Strong buyers for equipment, materials, labeling, and freshness technologies |
| Foodservice and hospitality sourcing teams | Hotels, catering groups, restaurant supply chains, institutional food buyers | Produce sourcing, quality assurance, menu-oriented procurement | Relevant for premium produce, specialty imports, and reliable supply programs |
| Quality, compliance, and certification professionals | Retail QA teams, exporters, certification bodies, testing and inspection organizations | Food safety validation, traceability, certification, supplier approval | Important for technology, testing, traceability, and standards-related suppliers |
| Industry consultants, associations, and market advisors | Produce associations, market intelligence firms, advisory groups | Influence over market-entry decisions, supplier referrals, strategy development | Useful for partnership-led business development and ecosystem introductions |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Hong Kong | Local importers, distributors, traders, logistics firms, wholesale channels, retail buying teams | High | Hong Kong is a major trade and re-export hub with strong produce import and distribution relevance. |
| Host region: Hong Kong / Greater Bay Area interface | Buyers and operators connected to South China supply chains and regional logistics corridors | High | Supports access to mainland China-linked sourcing, distribution, and logistics relationships. |
| Nearby business hubs | Shenzhen, Guangzhou, Macau, Pearl River Delta commercial networks | Medium to High | Relevant for importers, logistics operators, cold chain providers, and retail-linked sourcing teams. |
| National reach | Attendees from across China and wider Asian produce markets | High | The event’s business model is cross-border trade rather than city-only attendance. |
| Asia-Pacific reach | Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, Japan, South Korea, Australia, New Zealand, India | Very High | This is the strongest buyer geography beyond Hong Kong due to produce trade flows and retail demand concentration. |
| International reach | Europe, Latin America, North America, Middle East, Africa | Medium to High | Important mainly for exporter delegations, national pavilions, and market-entry business development. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event is positioned as an international produce trade platform and typically attracts multinational buyers, exporters, logistics firms, and sourcing organizations. |
| Asia-Pacific | Secondary concentration | The highest practical buyer density is usually across Greater China, Southeast Asia, Northeast Asia, and Oceania produce trade routes. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| AEON | Retailer / supermarket group | Major Asia retail buyer with produce sourcing, category management, and import requirements. | aeon.info | Produce Buyer, Category Manager, Sourcing Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| LOTTE Mart | Retailer | Relevant for retail produce procurement, imported fruit sourcing, and regional assortment planning. | lottemart.com | Buying Manager, Category Director, Fresh Produce Merchandising Lead | Strong Market Fit, Attendance Not Confirmed |
| NTUC FairPrice | Retailer / supermarket cooperative | High-volume produce retail buyer in Southeast Asia with category and sourcing influence. | fairprice.com.sg | Category Manager, Procurement Manager, Merchandise Director | Strong Market Fit, Attendance Not Confirmed |
| Cold Storage Singapore | Retailer | Premium grocery chain relevant for quality produce sourcing and imported fresh categories. | coldstorage.com.sg | Fresh Category Manager, Senior Buyer, Head of Produce | Strong Market Fit, Attendance Not Confirmed |
| Pagoda | Fruit retail chain | Highly relevant for imported fruit sourcing, branded produce programs, and regional consumer demand. | pagoda.com.cn | Procurement Director, Sourcing Manager, Category Lead | Strong Market Fit, Attendance Not Confirmed |
| JD Fresh / JD.com | E-commerce grocery buyer | Relevant for omnichannel produce procurement, direct import programs, and cold chain growth. | jd.com | Category Manager, Strategic Sourcing Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Hema Fresh / Freshippo | Omnichannel grocery retailer | Strong fit for premium imported produce, packaging innovation, and direct farm-to-retail sourcing. | freshhema.com | Fresh Food Buyer, Category Director, Import Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| DFI Retail Group | Retail group | Hong Kong-rooted retail group with produce sourcing relevance across Asian markets. | dfiretailgroup.com | Head of Fresh, Procurement Manager, Produce Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Woolworths Group | Retailer | Relevant for Australia-linked produce sourcing and supplier qualification in APAC trade channels. | woolworthsgroup.com.au | Produce Buyer, Category Manager, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| Coles Group | Retailer | Large regional grocery buyer relevant for produce sourcing, packaging, and cold chain standards. | colesgroup.com.au | Fresh Produce Category Manager, Buying Manager, Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| CP Axtra / Makro Lotus's ecosystem | Wholesale / retail group | Important for Thailand and regional fresh sourcing, wholesale distribution, and foodservice demand. | cpaxtra.com | Category Buyer, Procurement Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Fresh Del Monte | Importer / distributor / integrated produce operator | Relevant as both a produce supplier and a buyer of logistics, packaging, and post-harvest solutions. | freshdelmonte.com | Supply Chain Director, Procurement Manager, Packaging Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Head of Fresh Produce | Merchandising / Commercial | Director / VP | Owns produce strategy, supplier base, assortment and origin decisions. |
| 2 | Category Manager | Buying / Merchandising | Manager / Director | Key decision-maker for item selection, supplier review, and product rotation. |
| 3 | Procurement Manager | Procurement | Manager | Drives sourcing terms, contracts, and approved supplier onboarding. |
| 4 | Strategic Sourcing Manager | Procurement / Sourcing | Manager / Senior Manager | Important for international supplier evaluation and origin diversification. |
| 5 | Import Manager | Trade / Supply Chain | Manager | Relevant for cross-border produce movement, compliance and customs coordination. |
| 6 | Supply Chain Director | Supply Chain / Operations | Director | Influences cold chain design, logistics partners, and service-level decisions. |
| 7 | Logistics Manager | Logistics | Manager | Buys freight, storage, temperature control, and route optimization services. |
| 8 | Operations Director | Operations | Director | Relevant for packhouses, distribution centers, and ripening / handling operations. |
| 9 | Quality Assurance Manager | Quality / Food Safety | Manager | Critical for traceability, certification, shelf-life, and supplier approval workflows. |
| 10 | Business Development Director | Commercial / Partnerships | Director | Relevant for distribution partnerships, market-entry deals, and channel expansion. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Direct fit for fresh produce retail and commercial food sourcing. | Retail procurement, fresh category buying, foodservice sourcing |
| 2 | Food Production | Covers packers, processors, and integrated produce operators. | Post-harvest, packing, handling, quality systems |
| 3 | Import & Export | Core to cross-border produce trading and supplier-market matching. | Importer sourcing, exporter channel development |
| 4 | Wholesale | Fits produce wholesalers and broadline distribution channels. | Volume buying, regional market distribution |
| 5 | Retail | Very strong fit for supermarket and specialty grocery decision-makers. | Category management, merchandising, sourcing |
| 6 | Supermarkets | Directly aligned with grocery produce buyers. | Fresh produce buying and assortment planning |
| 7 | Logistics & Supply Chain | Essential for cold chain, reefer transport, warehousing, and trade lane operations. | Cold chain procurement, freight and storage services |
| 8 | Warehousing | Relevant for cold storage operators and produce distribution hubs. | Temperature-controlled storage, fulfillment infrastructure |
| 9 | Packaging & Containers | Strong fit for fresh produce packaging, shelf-life, and transport protection solutions. | Packhouse and retail-ready packaging procurement |
| 10 | Agriculture | Relevant for growers, producer groups, and farm-linked exporters. | Grower-exporter partnerships and upstream sourcing |
| 11 | Farming | Useful for producer organizations and integrated agricultural suppliers. | Origin-side supply partnerships |
| 12 | Hospitality | Selective but relevant for premium produce sourcing in hotels and catering. | Foodservice procurement and premium ingredient sourcing |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Not Confirmed | Current-year public attendance number not located | Use historical event scale only as directional context, not as a 2026 claim. |
| Exhibitor count | Not yet publicly confirmed for 2026 | Pending | Official exhibitor information should be checked on the exhibitor directory / prospectus | Historically the event has a substantial international exhibitor base. |
| Buyer count | Not publicly confirmed | Not Confirmed | No public 2026 hosted-buyer or registered-buyer count located | Commercial buyer density is likely high based on the event’s trade focus. |
| Speaker count | Not yet publicly confirmed | Pending | Agenda and conference pages to be monitored | Conference participation usually adds buyer-side and industry leadership value. |
| Sponsor count | Not yet publicly confirmed | Pending | Official sponsor page | Useful for ecosystem mapping, but not a buyer-count proxy. |
| Historical attendance | Large international B2B trade audience | Historical / prior-year evidence | Organizer event-positioning and prior-edition summaries | Appropriate to characterize as a major buyer-driven produce trade platform in Asia. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Fresh produce sourcing | Reliable supply, quality consistency, seasonal assortment, origin diversification | Pre-booked sourcing meetings, category reviews, trial supply discussions | Grower programs, export supply, private label, branded produce |
| Import / export trade | Market access, customs readiness, importer partnerships, trade lane development | Distributor onboarding and country market-entry outreach | Trade services, compliance support, exporter-importer matchmaking |
| Cold chain logistics | Transit reliability, temperature integrity, reduced spoilage | Operations-led meetings with logistics, warehouse and transport buyers | Reefer shipping, cold storage, monitoring, route optimization |
| Packaging | Shelf-life, protection, retail presentation, sustainability compliance | Packaging design reviews and procurement qualification discussions | Retail-ready packaging, recyclable materials, protective formats |
| Post-harvest technology | Waste reduction, product quality retention, operational efficiency | Technical demos with packhouses, exporters, and QA teams | Sorting, grading, coating, ripening, freshness management solutions |
| Traceability and food safety | Supplier assurance, certification, recall readiness, audit confidence | Engagement with QA, compliance and supply chain decision-makers | Testing, traceability software, labeling, certification support |
| Retail category development | Margin growth, premiumization, new consumer formats, imported produce mix | Commercial meetings with category managers and fresh directors | New SKUs, branded programs, merchandising support, private label |
| Sustainability | Packaging reduction, food waste minimization, responsible sourcing | Value-based conversations with retailers, exporters, and logistics operators | Sustainable materials, waste-reduction solutions, ESG-aligned supply programs |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is strongly trade-oriented and commercially focused rather than consumer-led. |
| Decision-maker availability | High | Typical attendee groups include category, procurement, sourcing, logistics, and operations leaders. |
| Data collection potential | Medium | Good for exhibitor and sponsor mapping; public attendee list availability may be limited. |
| Apollo targeting potential | Very High | Buyer personas are well-defined across retail, import/export, wholesale, logistics, and packaging. |
| Geographic targeting potential | High | Strong clustering across Hong Kong, Greater China, Southeast Asia, and APAC trade corridors. |
| Best outreach approach | High | Use sourcing-led messaging focused on supply reliability, shelf-life, margin, cold chain performance, and market access. |
| Overall lead quality | Very High | Excellent event for B2B produce, logistics, packaging, compliance, and sourcing-related offers. |
| Best use case | High | Ideal for buyer profiling, exhibitor targeting, distributor outreach, and account-based prospecting into fresh produce value chains. |
| Limitations / risks | Medium | Public current-year attendee confirmation may lag; users should distinguish verified participants from general market-fit targets. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Food Production; Import & Export; Wholesale; Retail; Supermarkets; Logistics & Supply Chain; Warehousing; Packaging & Containers; Agriculture; Farming; Hospitality | Build the core buyer universe around produce sourcing and supply chain functions. |
| Departments | Procurement; Supply Chain; Operations; Purchasing; Merchandising; Business Development; Quality Assurance | Focus on commercial and operational decision-makers. |
| Seniority | Manager; Senior Manager; Director; VP; Head; C-Level | Capture users with budget authority or supplier influence. |
| Job titles | Category Manager, Produce Buyer, Head of Fresh, Procurement Manager, Strategic Sourcing Manager, Import Manager, Supply Chain Director, Logistics Manager, Operations Director, QA Manager, Commercial Director, Merchandising Director | Directly maps to event buyer personas. |
| Geography | Hong Kong; China; Singapore; Malaysia; Thailand; Vietnam; Indonesia; Philippines; Japan; South Korea; Australia; New Zealand; India; Taiwan | Prioritize the strongest APAC trade and retail demand geographies. |
| Employee size | 51-200; 201-500; 501-1,000; 1,001-5,000; 5,001+ | Covers mid-market importers through major retailers and logistics groups. |
| Keywords | fresh produce, fruit, vegetables, importer, exporter, cold chain, reefer, post-harvest, ripening, produce sourcing, category management, wholesale market, packhouse, traceability | Improves account relevance where industry labels are broad. |
| Revenue range | Use open filter or prioritize mid-to-large enterprise ranges where available | Large buyers and sophisticated importers are most likely to attend and convert. |
| Company type | Public and private companies; cooperatives; regional distributors; multinational retailers | Ensures broad coverage across produce trade structures. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| ASIA FRUIT LOGISTICA Official Website | Official event website | Event brand, positioning, trade focus, official timing updates, organizer-published information | High |
| ASIA FRUIT LOGISTICA English Pages | Official event pages | Likely source for dates, exhibitor information, and future venue details as published | High |
| Hong Kong Trade Development Council | Government / trade promotion source | Hong Kong trade context and location relevance for international sourcing events | High |
| User-supplied event details | Provided input | City, region, country, and event date range used in this data sheet | Medium |
| Verification note | Research caveat | Current-year public attendee list, buyer list, attendance figure, and exact 2026 venue line were not publicly confirmed in the materials available at the time of writing. | Important limitation |
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