ANDMORE at High Point Market - Spring – Event Attendee & Buyer Profile Analysis
Event Date: 2027-04-10 to 2027-04-14
Location: High Point, NC, United States
Event Status: Upcoming
Research Date: 2026-06-30
| Field |
Details |
| Event Name |
ANDMORE at High Point Market - Spring |
| Event Date |
2027-04-10 to 2027-04-14 |
| Event Status |
Upcoming |
| Venue |
High Point Market district / official High Point Market venue ecosystem |
| City |
High Point |
| State / Region |
North Carolina |
| Country |
United States |
| Organizer |
High Point Market Authority; ANDMORE as market/exhibitor ecosystem participant |
| Official Event Website |
highpointmarket.org |
| Event Type |
Trade show / market week / B2B buying and sourcing event |
| Primary Category |
Home & Office |
| Secondary Applicable Categories |
Apparel & Clothing; Business Services; Furniture; Retail; Logistics & Transportation |
| Audience Reach |
National with international sourcing and retail participation |
| Estimated Attendance / Expected Footfall |
Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability |
Medium. Official site confirms the market brand and venue ecosystem, but current-edition attendance metrics were not publicly visible in the supplied source text. |
| Main Purpose of Event |
Furniture and home furnishings sourcing, retail buying, product discovery, market appointments, and wholesale trade networking. |
High Point Market is one of the most important B2B home furnishings and furniture trade events in the United States, drawing retail buyers, showroom teams, designers, distributors, and product development professionals who source across furniture, décor, textiles, lighting, and home office categories. The market’s commercial purpose is centered on wholesale buying, product launches, and relationship building between brands and the retail supply chain.
The event matters because High Point remains a major buying destination for the home furnishings industry and related supply chain partners. It is especially relevant for companies seeking retail accounts, distributor relationships, merchandising partners, interior design trade buyers, and category decision-makers focused on assortment planning, margin optimization, and trend-led sourcing.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment |
Typical Organizations |
Buying Role or Influence |
Relevance to Exhibitors / Suppliers |
| Retail buyers |
Furniture stores, home décor chains, omnichannel retailers |
Direct assortments, vendor selection, purchase orders |
Primary revenue target for exhibitors |
| Merchandising / category teams |
Large retailers and specialty home brands |
Category strategy, line reviews, assortment planning |
Strong fit for product-line and launch conversations |
| Wholesale / distribution buyers |
Distributors, importers, regional wholesale groups |
Channel expansion and sourcing influence |
Relevant for brands seeking broader market coverage |
| Interior designers / design trade buyers |
Design studios, specifiers, hospitality designers |
Specify products for client projects and contracts |
Useful for premium, custom, and contract-oriented suppliers |
| E-commerce buyers |
Online-first home retailers and marketplaces |
Digital assortment, online conversion, fulfillment coordination |
Important for brands with dropship or omni-channel programs |
| Product development / sourcing teams |
Brands, private-label companies, importers |
Material selection, vendor qualification, costing |
High-value for manufacturers and contract suppliers |
| Operations / supply chain leaders |
Retail operations, logistics, inventory management teams |
Delivery performance, inventory flow, vendor reliability |
Relevant for fulfillment, freight, and operational services |
| Association leaders / media |
Industry associations, trade media, analysts |
Market visibility, editorial coverage, networking |
Influences event reach and sector credibility |
2. Event Location and Attendee Geographic Origin
| Geographic Area |
Likely Attendee Origin |
Buyer Concentration |
Notes |
| Host city: High Point |
Local market participants and showroom personnel |
High |
Core venue ecosystem for furniture market activity |
| Host state / region: North Carolina / Southeast |
Regional retailers, distributors, logistics partners, designers |
High |
Strong Southeast sourcing and retail network access |
| Nearby business hubs |
Charlotte, Raleigh-Durham, Greensboro, Winston-Salem, Atlanta |
High |
Accessible drive/air markets for retail and distribution decision-makers |
| National reach |
Retail buyers, manufacturers, trade designers, ecommerce teams across the U.S. |
Very High |
Primary U.S. market for home furnishings commerce |
| International reach |
Importers, overseas suppliers, global sourcing partners |
Medium to High |
Relevant where product sourcing and export relationships are involved |
3. Audience Reach
4. Sample Buyer Companies and Websites
| Buyer Company / Organization |
Buyer Type |
Why It Is Relevant |
Website |
Best Job Titles to Target |
Evidence Level |
| Ashley HomeStore |
Retailer |
Major furniture retail buyer profile for market sourcing |
ashleyfurniture.com |
Category Manager, Merchandising Director, VP Merchandising |
Strong Market Fit, Attendance Not Confirmed |
| Rooms To Go |
Retailer |
Large-format home furnishings buyer and category decision-maker |
roomstogo.com |
Buying Manager, Product Manager, Merchandising Director |
Strong Market Fit, Attendance Not Confirmed |
| Wayfair |
E-commerce retailer |
Digital home goods sourcing, vendor onboarding, online assortment |
wayfair.com |
Category Director, Sourcing Manager, Merchandising Lead |
Strong Market Fit, Attendance Not Confirmed |
| Crate & Barrel |
Retailer |
High-value design-led home furnishing buyer |
crateandbarrel.com |
Category Manager, VP Merchandising, Buyer |
Strong Market Fit, Attendance Not Confirmed |
| Pottery Barn |
Retailer |
Assortment and seasonal sourcing fit for market appointments |
potterybarn.com |
Merchandising Director, Buyer, Category Manager |
Strong Market Fit, Attendance Not Confirmed |
| Rooms To Go Kids |
Retailer |
Relevant for family/home furnishings and youth categories |
roomstogo.com |
Category Buyer, Product Manager, Merchandising Lead |
Strong Market Fit, Attendance Not Confirmed |
| HomeGoods |
Retailer |
High-volume home décor sourcing and buying relevance |
homegoods.com |
Buyer, Merchandising Manager, Category Director |
Strong Market Fit, Attendance Not Confirmed |
| At Home |
Retailer |
Broad home décor and furnishings assortment buyer |
athome.com |
Category Manager, Buyer, Director of Merchandising |
Strong Market Fit, Attendance Not Confirmed |
| Havertys |
Retailer |
Furniture retailer with direct sourcing relevance |
havertys.com |
Merchandising Director, Buyer, VP Product |
Strong Market Fit, Attendance Not Confirmed |
| Bassett Furniture |
Manufacturer / retailer |
Industry-native buyer and supplier relationship target |
bassetfurniture.com |
Product Manager, Sourcing Director, Merchandising Lead |
Strong Market Fit, Attendance Not Confirmed |
| Ashley Distribution Services / supply chain partners |
Logistics / operations |
Freight and distribution are important to furniture market commerce |
ashleyfurniture.com |
Operations Director, Logistics Manager, Supply Chain Director |
Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority |
Job Title / Function |
Department |
Seniority Level |
Why This Role Matters |
| 1 |
VP Merchandising / VP Buying |
Merchandising |
VP |
Controls assortment strategy and vendor selection |
| 2 |
Category Manager |
Merchandising / Product |
Manager / Director |
Evaluates product lines, pricing, and supplier performance |
| 3 |
Buyer / Senior Buyer |
Buying |
Mid to Senior |
Primary commercial contact for market appointments |
| 4 |
Director of Sourcing |
Sourcing / Supply Chain |
Director |
Key decision-maker for vendor qualification and cost targets |
| 5 |
Product Development Manager |
Product / Design |
Manager |
Works with suppliers on new product concepts and line extensions |
| 6 |
Operations Director |
Operations |
Director |
Influences vendor service levels, delivery, and stock planning |
| 7 |
Supply Chain Director |
Supply Chain / Logistics |
Director |
Evaluates lead times, freight, and fulfillment capability |
| 8 |
E-commerce Director |
Digital Commerce |
Director / VP |
Important for omni-channel and online assortment buying |
| 9 |
Design Director / Interior Design Lead |
Design |
Director / Lead |
Specifies products for projects and trade customers |
| 10 |
Import / Export Manager |
Trade Compliance / Logistics |
Manager |
Relevant for cross-border sourcing and vendor logistics |
| Priority |
Apollo Industry |
Why It Fits the Event |
Best Buyer Use Case |
| 1 | Retail | Core attendee base is retail buying and merchandising | Buyers, category managers, merchandising leaders |
| 2 | Furniture | Direct category alignment with market products | Furniture manufacturers and wholesalers |
| 3 | Wholesale | Major distribution channel for market commerce | Distributors, importers, channel partners |
| 4 | Import & Export | High Point attracts global sourcing activity | Importers, overseas suppliers, trade teams |
| 5 | Logistics & Supply Chain | Delivery and inventory performance matter in furniture | Supply chain and operations buyers |
| 6 | Consumer Goods | Home furnishings are consumer-facing products | Brand and assortment decision-makers |
| 7 | Business Supplies & Equipment | Useful for office/home office adjacent suppliers | Contract and workspace product lines |
| 8 | Design | Interior and product design influence buying decisions | Trade designers and specifiers |
| 9 | Consumer Services | Relevant to retail and home service ecosystem | Retail operations and customer experience |
| 10 | E-Commerce | Digital retail sourcing and assortment management | Online buyers and marketplace teams |
6. Estimated Attendance
| Metric |
Figure |
Status |
Source / Basis |
Notes |
| Estimated total footfall |
Not publicly confirmed |
Unconfirmed |
Official site text supplied does not show attendance figures |
Use only organizer-published numbers if available later |
| Exhibitor count |
Not publicly confirmed |
Unconfirmed |
Official directory referenced, but no count in supplied text |
Directory review would be needed for a verified total |
| Buyer count |
Not publicly confirmed |
Unconfirmed |
No current-year verified buyer list provided |
Buyer inference should not be treated as attendance confirmation |
| Speaker count |
Not publicly confirmed |
Unconfirmed |
Not visible in supplied official site text |
Likely a market format rather than a single-speaker conference structure |
| Historical attendance |
Attendance figure not publicly confirmed by the organizer. |
Confirmed wording requirement |
Organizer site supplied |
Use this statement when no reliable numeric figure is available |
7. Key Focus Areas and Buyer Engagement
| Focus Area |
Typical Buyer Need |
Buyer Engagement Opportunity |
Relevant Supplier Offering |
| Procurement | Reliable vendors and competitive terms | Line reviews and sourcing meetings | Wholesale product, private label, vendor services |
| Product innovation | Fresh designs and differentiated assortments | New product discovery appointments | Furniture, décor, textiles, lighting |
| Retail sourcing | Assortment breadth and margin | Buyer meetings and post-market follow-up | Retail-ready product programs |
| Logistics | Delivery reliability and inventory planning | Operations-focused value proposition | Freight, warehousing, fulfillment support |
| Sustainability | Responsible materials and compliance | Positioning on sourcing standards and claims | Certified materials, eco-friendly product lines |
| Digital transformation | Better catalog, ordering, and product data | E-commerce and ERP integration discussions | PIM, e-commerce enablement, analytics tools |
| Factor |
Assessment |
Explanation |
| Buyer relevance | Very High | Strong concentration of commercial buyers in home furnishings and retail sourcing. |
| Decision-maker availability | High | Merchandising, buying, and sourcing leaders are central to the market format. |
| Data collection potential | Medium | Useful if exhibitor directory and appointment lists are available, but attendee data is often limited. |
| Apollo targeting potential | Very High | Excellent fit for retail, wholesale, design, logistics, and import/export filters. |
| Geographic targeting potential | High | Strong U.S. regional and national targeting with some international sourcing relevance. |
| Best outreach approach | Direct, account-based, and appointment-led | Use targeted pre-market outreach to buyers and merchandisers, then follow up after the event. |
| Overall lead quality | Very High | This is a strong event for B2B attendee list building in the home furnishings sector. |
| Best use case | Retail buyer prospecting and supplier-business development | Ideal for exhibitors, manufacturers, logistics providers, and market services vendors. |
| Limitations / risks | Attendance opacity | Current-year verified attendee figures and buyer lists are not publicly confirmed in the supplied official text. |
| Filter Type |
Recommended Filters |
Purpose |
| Apollo industries | Retail, Furniture, Wholesale, Import & Export, Logistics & Supply Chain, Design, Consumer Goods, Business Supplies & Equipment, E-Commerce | Target the highest-probability buyer ecosystem |
| Departments | Merchandising, Buying, Procurement, Supply Chain, Operations, Product, Design, Ecommerce | Align outreach to decision-making teams |
| Seniority | Manager, Director, VP, C-level | Prioritize authorized buying and sourcing influence |
| Job titles | Buyer, Senior Buyer, Category Manager, Merchandising Director, Sourcing Director, VP Merchandising, Product Manager, Operations Director | Capture market-relevant commercial contacts |
| Geography | United States; Southeast U.S. for regional focus; add Canada and major import hubs for expansion | Match market geography and sourcing corridors |
| Employee size | 51-200, 201-500, 501-1,000, 1,000+ | Best fit for active buying organizations and established brands |
| Keywords | furniture, home furnishings, home décor, merchandising, buying, sourcing, wholesale, showroom, private label, omnichannel, marketplace | Refine searches to event-relevant commercial intent |
| Company type | Public and private retail brands, distributors, importers, manufacturers, and e-commerce sellers | Prioritize organizations with buying authority |
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.