American Urological Association Western Section - WSAUA
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About this event
American Urological Association Western Section (WSAUA) — SurgeWest 2026
Overview
SurgeWest 2026 is the 102nd Annual Meeting of the Western Section of the American Urological Association (WSAUA), brought to life as a regional scientific and professional community experience for urology stakeholders across the Western United States. The meeting is positioned around the theme “Delivering Wellness, Learning and Community” and is designed to maximize attendee value by combining structured educational programming (including CME) with high-quality networking and collegial engagement.
The meeting is hosted at a major resort setting on Maui, creating a conference atmosphere where learning and relationship-building happen side-by-side. Event messaging emphasizes that it is built for urology professionals, and it explicitly welcomes members and urology professionals broadly, including both physician and allied health audiences, as well as industry partners.
Dates and Venue
- Official dates: October 25–30, 2026
- Main travel dates: Saturday, October 24 – Saturday, October 31
- Venue: Hyatt Regency Maui Resort & Spa
- Address: 200 Nohea Kai Dr, Lahaina, HI
- Country: United States
- Official event location source: Hyatt Regency Maui Resort & Spa gallery link provided on the meeting site
Location Context (Where It Happens)
SurgeWest 2026 takes place in Lahaina, Hawaii, at the Hyatt Regency Maui Resort & Spa. The meeting site is in a destination setting, which supports both professional engagement and a more relaxed networking experience. The event’s travel information indicates attendees commonly fly into the main Maui airport and then transfer by car to the hotel.
Who Should Attend (Buyers / Attendees)
SurgeWest 2026 is explicitly described as a urology meeting welcoming a wide clinical and professional audience. Based on the official “Who Should Attend?” section, the event’s core attendee and buyer-relevant categories include:
- Urologists
- Urology Residents and Fellows
- Doctors of Osteopathy
- Advanced Practice Providers
- Physician Assistants
- Nurse Practitioners
- Industry Partners
- Allied health attendees (explicitly referenced in the meeting attendance expectations)
Expected Attendee Profile and Size
The official meeting site states that the event is expected to have:
- Over 450 urologists expected
- 70 allied health attendees expected
With these figures, SurgeWest can be characterized as a substantial regional clinical community event where professional education and collaboration are central.
Audience Geographic Origin (Where the Audience Comes From)
Because this event is the Western Section of the American Urological Association, the meeting’s natural audience draw is the Western United States. The official website describes it as the largest regional gathering of urology professionals in the Western U.S.
In practical terms, we expect the attendee base to be dominated by urology professionals affiliated with Western U.S. urology practices, training programs, and regional healthcare systems. The meeting’s regional identity typically results in strong state-by-state and regional representation rather than a purely international attendee pattern.
Audience Reach (Local / National / Global)
SurgeWest 2026 should be considered primarily regional-to-national in reach. It is anchored as the largest regional gathering in the Western U.S., but it also welcomes all AUA members and urology professionals, and the presence of industry partners suggests the meeting attracts relevant stakeholders beyond a single metro area.
Based on the official description, it is not positioned as a global event—its strongest identity is regional leadership in urology education and community across the Western United States.
Event Type and Professional Category
SurgeWest 2026 is a medical and professional specialty conference focused on urology. The official text emphasizes:
- Top quality CME (continuing medical education)
- World-class speakers
- Broad urology topics & content with engagement and learning sessions
- Networking and collegiality
- A community atmosphere supported by the destination location
Key Focus Areas and Buyer Engagement Themes
While the official site content provided does not list a specialty-by-specialty agenda, it clearly communicates the meeting’s structural focus: education, CME, speakers, and professional community. From these official statements, the most buyer-relevant engagement themes include:
- Urology clinical education (CME-led learning): The meeting is built around continuing education with “top quality CME,” designed to support evidence-based practice and clinical update needs.
- Professional networking among urologists and advanced practice providers: The event is promoted as a place where learning meets community—ideal for relationship-building across training levels, specialties within urology, and different practice types.
- Industry partner participation and engagement: The official attendance guidance includes “industry partners,” indicating a deliberate role for vendors and partners in the professional ecosystem.
- Allied health inclusion: The event expects allied health attendees, which broadens engagement beyond physicians alone and increases the likelihood of cross-functional discussions (care delivery, support roles, patient workflow improvement).
- Community-building in a hospitality-driven environment: The meeting messaging highlights hospitality and collegiality, which typically increases time-on-site for interaction and reduces the friction of networking.
Meeting Logistics That Influence Attendance Experience
- Registration materials pickup: beginning at 2pm on Saturday at the hotel meeting area
- Dress code: business casual for attendees; presenters may wear aloha shirts/dress and slacks; the site notes no suit and tie
- Transportation reference: Maui’s main airport is Kahului (OGG), about 40 minutes by car to the Hyatt Regency Maui
Data Use, Policies, and Attendee Communications
SurgeWest includes clear policy language relevant to event communications and attendee experience. Notably, the official site includes:
- Consent to use of photographic images: registration and attendance constitutes agreement for image/voice use in event-related media
- Email/mail release: registration and attendance constitutes agreement to allow WSAUA to use and distribute attendee contact information and email addresses to program partners and exhibitors at the event for promotions and networking opportunities related to those partners
- Audio/video/photo restrictions: use of recording equipment is prohibited inside meeting rooms
- Cancellation policy: cancellations up to 14 days prior receive a full refund; later cancellations cannot be refunded (with transfer or credit options described)
Buyer Fit Considerations (How We Should Position the Event)
From the official description, the best professional fit is typically with organizations that support or serve the urology ecosystem—clinical education, practice advancement, patient care technologies, urology-specific products, and industry solutions aligned with urology research and care delivery. Because the event explicitly includes industry partners and emphasizes CME and professional learning, the audience is not only large in a regional sense, but also high in specialization and relevance.
Industries / Job Function Themes for Prospecting
To map buyer-relevant presence without assuming unlisted exhibit categories, we can align event targeting to job and industry categories that commonly attend specialty urology CME meetings and industry partner events:
- Urology practice decision-makers: urologists, clinic leadership, practice directors, and specialty leads
- Clinical pathway stakeholders: advanced practice providers and allied health participants who influence care delivery
- Industry professionals: representatives and partners positioned to contribute to education, technology evaluation, and professional networking
- Training and education stakeholders: those focused on clinical learning outcomes connected to CME
Summary
SurgeWest 2026 (WSAUA / AUA Western Section) is a major regional urology meeting held October 25–30, 2026 at the Hyatt Regency Maui Resort & Spa in Lahaina, Hawaii, United States. It is expected to bring together a specialized audience of over 450 urologists and 70 allied health attendees, alongside industry partners within a CME-driven, community-focused environment. Its “Western Section” identity suggests a strong attendee base across the Western U.S., reinforced by programming designed to foster engagement, connections, and learning.
Data sheet
| Event Name | American Urological Association Western Section - WSAUA / SurgeWest 2026 |
| Event Date | October 25–30, 2026 |
| Event Status | Upcoming |
| Venue | Hyatt Regency Maui Resort & Spa |
| City | Maui |
| State / Region | Hawaii |
| Country | United States |
| Organizer | Western Section of the American Urological Association (WSAUA) |
| Official Event Website | surgewest.org |
| Event Type | Medical association annual meeting / CME conference / specialty education event |
| Primary Category | Medical & Pharma |
| Secondary Applicable Categories | Business Services; Education & Training |
| Audience Reach | Regional, with national industry relevance |
| Estimated Attendance / Expected Footfall | Over 450 urologists and 70 allied health attendees expected (official website statement) |
| Attendance Data Reliability | Confirmed by organizer on official event website |
| Main Purpose of Event | CME education, peer networking, specialty learning, and engagement among urology professionals and industry partners |
SurgeWest 2026 is the 102nd Annual Meeting of the Western Section of the American Urological Association, bringing together urology professionals in Maui for clinical education, professional development, and community building. The organizer positions the meeting as a high-value CME experience with world-class speakers, a strong educational agenda, and a collaborative networking environment.
This event matters because it convenes a concentrated specialty audience that influences purchasing, clinical workflow, practice operations, and product adoption in urology and adjacent healthcare settings. It is relevant for companies selling medical devices, healthcare services, practice-management solutions, allied health support, and products that support physician education, patient care, and specialty practice efficiency.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Urologists | Private practices, hospitals, academic medical centers | Clinical decision-maker, product influencer, physician buyer | Primary audience for devices, diagnostics, therapies, and clinical workflow solutions |
| Practice Administrators / Operations Leaders | Urology group practices, ambulatory surgery centers, specialty clinics | Operational buyer, vendor evaluator, implementation lead | Important for practice-management software, services, and equipment procurement |
| Physician Assistants / Nurse Practitioners / Advanced Practice Providers | Urology departments, outpatient practices, hospitals | Workflow influence, product user, care delivery stakeholder | Relevant for education, consumables, patient monitoring, and care coordination products |
| Residents and Fellows | Teaching hospitals, residency programs | Future buyer / influencer | Useful for education platforms, training tools, and early brand adoption |
| Hospital / Health System Department Leaders | Hospitals, health systems, integrated delivery networks | Budget, procurement, clinical service-line decisions | Relevant for capital equipment, service contracts, and specialty programs |
| Industry Partners | Medical device companies, diagnostics firms, pharma, health-tech vendors | Commercial, education, and partnership roles | Direct sponsor/exhibitor engagement and relationship building |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Maui / Hawaii | Local attendees, Hawaii-based clinicians and partners | Medium | Host-market participation likely for convenience and regional networks |
| West Coast U.S. | Primary regional draw from Western Section membership | High | Strongest likely concentration of buyers and clinical decision-makers |
| Nearby business hubs | Los Angeles, San Diego, San Francisco Bay Area, Seattle, Phoenix, Las Vegas, Denver | High | Major healthcare and medical device markets connected to the section footprint |
| National U.S. | Industry partners, sponsors, and selected specialty participants | Medium | National vendors may attend for education, networking, and sales coverage |
| International | Limited but possible via industry partners and academic affiliations | Low | Not primarily international in scope |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is the Western Section AUA annual meeting and is centered on the western U.S. urology community. |
| National relevance | Secondary reach | Industry partners, sponsors, and academic participants may come from across the United States. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Western Section of the American Urological Association | Association / organizer | Official organizer; central source of attendee, speaker, sponsor, and exhibitor engagement | surgewest.org | Executive Director, Meeting Planner, Sponsorship Manager, Education Director | Confirmed Government / Procurement Organization |
| American Urological Association | Professional association | Parent association; important ecosystem stakeholder in urology education and networking | auanet.org | Association Leadership, Education, Meetings, Sponsorship | Strong Market Fit, Attendance Not Confirmed |
| HCA Healthcare | Health system | Large provider network with urology service lines and purchasing influence | hcahealthcare.com | Service Line Director, Supply Chain Director, VP Operations | Strong Market Fit, Attendance Not Confirmed |
| Providence | Health system | Major West Coast health system with specialty care purchasing | providence.org | Procurement Manager, Clinical Operations, Urology Service Line Leader | Strong Market Fit, Attendance Not Confirmed |
| Kaiser Permanente | Integrated delivery network | Large care delivery and procurement organization relevant to urology solutions | kp.org | Regional Procurement Lead, Medical Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| UC Health | Academic health system | Academic urology programs are key adopters of specialty equipment and education | uchealth.org | Department Chair, Clinical Director, Purchasing, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Mayo Clinic | Academic medical center | High-influence specialty practice and clinical innovation stakeholder | mayoclinic.org | Medical Director, Clinical Operations, Research Administration | Strong Market Fit, Attendance Not Confirmed |
| UCLA Health | Academic health system | West Coast academic urology and procurement stakeholder | uclahealth.org | Urology Chair, Administrative Director, Purchasing Director | Strong Market Fit, Attendance Not Confirmed |
| Cedars-Sinai | Academic medical center | Specialty care buyer and clinical adoption center | cedars-sinai.org | Director of Urology, Supply Chain, Clinical Innovation | Strong Market Fit, Attendance Not Confirmed |
| Intermountain Health | Health system | Regional western buyer with broad specialty procurement | intermountainhealth.org | Category Manager, Operations Director, Physician Leader | Strong Market Fit, Attendance Not Confirmed |
| Banner Health | Health system | Large western provider network and purchasing organization | bannerhealth.com | Supply Chain, Service Line Administrator, Urology Director | Strong Market Fit, Attendance Not Confirmed |
| Sutter Health | Health system | West Coast care network with specialty service-line decisions | sutterhealth.org | Procurement Director, Operations Manager, Physician Liaison | Strong Market Fit, Attendance Not Confirmed |
| University of Washington Medicine | Academic health system | Research-driven specialty care and clinician education buyer | uwmedicine.org | Clinical Director, Research Coordinator, Department Administrator | Strong Market Fit, Attendance Not Confirmed |
| University of California, San Francisco Health | Academic medical center | Influential academic buyer and innovation adopter | ucsfhealth.org | Urology Faculty Lead, Clinical Operations, Research Administration | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Urologist / Physician | Clinical | Senior / Decision-maker | Primary clinical buyer and product influencer |
| 2 | Practice Administrator | Operations | Manager / Director | Evaluates vendors, service providers, and workflow tools |
| 3 | Director of Procurement / Supply Chain | Procurement | Director / VP | Controls sourcing and purchasing for devices, equipment, and services |
| 4 | Clinical Operations Director | Operations | Director | Influences adoption, utilization, and implementation of new solutions |
| 5 | Medical Director / Service Line Director | Clinical Leadership | Director / VP | Sets standards for specialty care and product adoption |
| 6 | Advanced Practice Provider Lead | Clinical | Lead / Manager | Represents users of care-pathway and workflow solutions |
| 7 | Research Coordinator / Clinical Research Manager | Research | Manager | Relevant for trials, evidence generation, and clinical data solutions |
| 8 | Education / CME Director | Education | Director | Useful for sponsorship, training, and content partnerships |
| 9 | Vendor Management / Contracting Manager | Procurement / Legal / Operations | Manager / Director | Handles supplier evaluation, agreements, and renewals |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospital & Health Care | Core market for urology practices, hospitals, and specialty care networks | Clinical buyers, administrators, and service-line leaders |
| 2 | Medical Devices | Highly relevant for procedures, instrumentation, and clinical tools | Physicians, procurement, and clinical engineering |
| 3 | Medical Practice | Independent and group practice attendees are likely | Practice management, revenue cycle, and workflow solutions |
| 4 | Biotechnology | Relevant for therapeutic innovation and clinical research | Research collaborations and treatment adoption |
| 5 | Pharmaceuticals | Drug therapy, medical education, and brand engagement | Medical affairs, education, and sponsorship teams |
| 6 | Hospitality | The meeting is hosted at a resort venue and travel/logistics matter | Event services, group travel, and venue partnerships |
| 7 | Business Services | Practice operations, staffing, and support services are relevant | Administrative solutions, outsourcing, consulting |
| 8 | Information Technology & Services | Digital workflows, scheduling, EHR integration, and data platforms | Health-tech and practice technology vendors |
| 9 | Management Consulting | Useful for practice transformation, operations, and growth strategy | Advisory and transformation services |
| 10 | Research | Clinical evidence and academic learning are central to the event | Clinical studies, publications, and evidence-generation partners |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Approx. 520+ attendees | Confirmed on website statement | Over 450 urologists and 70 allied health attendees expected | This is a direct organizer expectation, not a final audited registration number |
| Exhibitor count | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | Official website content reviewed | No verified current-year exhibitor total located in the provided source text |
| Buyer count | Not publicly confirmed separately | Not publicly confirmed | Organizer statement only | Buyer-side attendees are embedded within total professional attendance |
| Speaker count | Not publicly confirmed in provided text | Not publicly confirmed | Official website statement mentions world-class speakers | No count given in supplied source text |
| Historical attendance | Prior-year participation evidence available | Historical / prior-year evidence | Official website language: “largest regional gathering of urology professionals in the Western U.S.” | Use as directional evidence only, not as a current registration total |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Clinical education | CME, case learning, best practices | Sponsor education sessions, workshops, and scientific content | Medical education, training, congress sponsorship |
| Medical devices | Procedure performance, precision, safety | Demonstrate clinical outcomes and hands-on use cases | Urology devices, instrumentation, disposables |
| Practice operations | Efficiency, staffing, scheduling, billing | Target administrators and operations leaders with ROI messaging | Practice management software, consulting, admin services |
| Clinical research | Evidence, trials, data collection | Connect with research leaders and faculty | Research services, registries, analytics |
| Sponsorship / partnerships | Visibility, brand access, networking | Package sponsorships with targeted physician access | Sponsorship packages, lead capture, event marketing |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Specialty physicians and healthcare decision-makers are the core audience. |
| Decision-maker availability | High | Physicians, administrators, and industry partners are all likely present. |
| Data collection potential | High | Good fit for attendee profiling, sponsor research, and targeted outreach. |
| Apollo targeting potential | High | Strong alignment with healthcare, medical practice, health systems, and device buyers. |
| Geographic targeting potential | Medium | Best targeted by western U.S. healthcare markets, with broader national sponsor reach. |
| Best outreach approach | Very High | Pre-event sponsorship outreach, attendee targeting, and session-based physician engagement work well. |
| Overall lead quality | High | Focused specialty audience with strong buyer influence and clear market fit. |
| Best use case | Attendee list building, sponsor targeting, exhibitor prospecting, and healthcare buyer outreach | Useful for vendors selling clinical solutions, devices, software, and education products. |
| Limitations / risks | Moderate | Current-year attendee and exhibitor lists are limited in the supplied source text; buyer confirmation is mostly role-based, not event-list-based. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospital & Health Care; Medical Devices; Medical Practice; Biotechnology; Pharmaceuticals; Information Technology & Services; Business Services; Research | Focus on high-probability healthcare buyer and influencer segments |
| Departments | Clinical; Operations; Procurement; Supply Chain; Research; Education; Business Development; Partnerships | Capture both clinical decision-makers and operational buyers |
| Seniority | Manager; Director; VP; CXO; Owner; Partner; Physician | Prioritize decision-makers and high-influence practitioners |
| Job titles | Urologist OR Medical Director OR Practice Administrator OR Director of Operations OR Procurement Manager OR Supply Chain Director OR Clinical Director OR Service Line Director OR CME Director | Build precise contact lists for event outreach and account-based marketing |
| Geography | Western United States; Hawaii; California; Washington; Oregon; Arizona; Nevada; Utah; Colorado | Align with the Western Section footprint and regional attendee base |
| Employee size | 11-50; 51-200; 201-500; 501-1000; 1001-5000; 5000+ | Covers private practices through large health systems |
| Company type | Hospitals; Health systems; Medical practices; Academic medical centers; Medical device companies; Pharma | Targets organizations most likely to buy or influence buying |
| Keywords | urology, nephrology, surgical, ambulatory surgery, specialty care, CME, clinical operations, practice management, medical devices | Refine searches to likely event-relevant buyers |
Suggested Apollo Search Logic: (urology OR medical director OR practice administrator OR clinical operations OR procurement OR supply chain OR service line director) AND (Hospital & Health Care OR Medical Practice OR Medical Devices OR Biotechnology OR Pharmaceuticals) AND geography targeting western U.S. states.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| SurgeWest / WSAUA Official Website | Official organizer source | Event name, annual meeting status, dates, venue, attendee expectations, audience description, and policies | Very High |
| Hyatt Regency Maui Resort & Spa | Venue website | Venue identity and resort location context | High |
| American Urological Association | Association website | Association ecosystem and specialty context | High |
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Tell us your work email and our AI instantly builds a buyer list matched to American Urological Association Western Section - WSAUA — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.