American Counseling Association - ACA Conference & Expo
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About this event
American Counseling Association (ACA) Conference & Expo
Event snapshot (from official event page)
- Event: ACA Conference & Expo (American Counseling Association)
- Dates: March 11–13, 2027
- Venue: Oregon Convention Center (Portland, Oregon)
- City & Country: Portland, Oregon, USA
- Theme cue: ACA 75th Anniversary
The ACA Conference & Expo is the American Counseling Association’s flagship professional development and networking event for counselors and the broader counseling/mental health ecosystem. The program is positioned around learning (including continuing education), community networking, and practice advancement through sessions and opportunities to connect with experts.
1️⃣ Who attends (BUYERS / ATTENDEES)
This event is not only a general “conference crowd.” It is designed for counseling professionals and closely related decision-makers in education, clinical services, program administration, behavioral health operations, advocacy, and professional development. Therefore, buyers/attendees typically cluster into two layers:
-
Core professional attendees (high volume, strong engagement):
- Licensed professional counselors (LPCs) and counseling clinicians
- Counselor educators and supervisors (faculty and training leaders)
- Clinical administrators in counseling/behavioral health settings
- Practitioners seeking continuing education (CE) and practice updates
- Behavioral health program coordinators and case management leadership
- Specialty counselors (e.g., mental health, addictions, career/employment counseling)
-
Buyer-style attendee groups (often the monetizable layer for attendee-list research):
- Continuing education / professional development decision-makers (CE coordinators, training directors, CE providers)
- Program directors and department leadership in counseling centers, community mental health organizations, and behavioral health networks
- Academic administrators overseeing counseling programs, accreditation, student support, practicum supervision, and faculty development
- Workforce and recruitment stakeholders within behavioral health employers (hiring/retention, credentialing, onboarding)
- Advocacy/association-aligned stakeholders (leaders connected to professional governance, licensure, and policy awareness)
Because the event explicitly emphasizes professional development, CE, and networking, the strongest “buyer density” tends to be found among counseling leaders who influence training, credential pathways, service delivery improvements, and staff development initiatives.
2️⃣ Where the show is happening + attendee geographic origin
Location
- Venue area: Oregon Convention Center
- City: Portland, Oregon
- Country: USA
Attendee geographic origin (reliable inference + what we can safely say)
The official page confirms the event is hosted in Portland, Oregon (USA). For geographic origin, the most reliable statement is that the event serves the national counseling community, meaning attendees typically come from across the United States. For international origin, the provided text does not confirm international attendee volume or origin distribution. We can therefore safely classify this as a predominantly U.S.-national event in most targeting frameworks until a confirmed exhibitor/registration origin breakdown is provided.
Recommended geography targeting approach:
- Primary: United States (state-by-state counselor licensure audience)
- Secondary: West Coast / Pacific Northwest (local travel advantage)
- Additional refinement: States with strong counseling workforce needs and active continuing-education programs (to improve match quality for buyer roles)
3️⃣ Audience reach (Local / National / Global)
Based on the positioning (“premier professional development and networking event for counseling professionals”), the ACA Conference & Expo is best categorized as National in reach within the United States.
- Local: Portland region attendees are expected
- National: The counseling profession is organized through licensing/state systems and a nationwide professional community; this supports strong national reach
- Global: The official provided text does not confirm global reach. We will treat it as non-verified until confirmed
4️⃣ Sample buyer company names (BUYERS ONLY) + websites (15–20)
Below are “buyer-style” sample targets aligned to likely conference interests: continuing education, behavioral health training, clinical supervision ecosystems,
counseling education leadership, counseling technology enablement, and workforce development for mental health services.
Important: We recommend using these as starting points for research and Apollo-style job/role targeting. Final buyer fit should be tuned to your client’s product and ICP.
Also, the official page content provided does not list exhibitor/company rosters; therefore, these are not guaranteed exhibitors—these are buyer-aligned companies you may source.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | American Psychological Association (APA) | https://www.apa.org/ | Director of Continuing Education / Professional Development Lead | Peer-professional training and CE alignment; leadership roles often evaluate learning and credentialing ecosystems for clinicians. |
| 2 | National Board for Certified Counselors (NBCC) | https://www.nbcc.org/ | Vice President, Credentialing / Director of Professional Standards | Credentialing and professional standards typically intersect with conference learning, assessment, and counseling workforce pathways. |
| 3 | Behavioral Health Services / Teletherapy Platforms (e.g., BetterHelp) | https://www.betterhelp.com/ | Clinical Operations Director / Head of Provider Network | Clinical ops leaders often need training, onboarding, and continuing-education programs for licensed providers. |
| 4 | Headway | https://www.headway.co/ | Director of Clinical Quality / Network Development Lead | Provider network and clinical quality teams commonly invest in clinician education, workflows, and credential-aligned training. |
| 5 | Guild Education (Upskilling for workers; sometimes education/benefits programs) | https://www.guildeducation.com/ | Program Director, Behavioral Health Training Partnerships | Workforce upskilling programs can include mental health training pathways; ideal when your product ties to outcomes and training delivery. |
| 6 | TytoCare (Clinical workflow devices/platforms—if your product supports remote care readiness) | https://www.tytocare.com/ | Partnerships Director / Healthcare Innovation Lead | If your product supports care pathways or clinical adoption, partnerships and innovation teams are likely decision-makers. |
| 7 | SimplePractice | https://simplepractice.com/ | Customer Success Director / Provider Training Manager | Practice management vendors often engage clinicians via training and professional learning resources. |
| 8 | TherapyNotes | https://www.therapynotes.com/ | Training & Enablement Manager / Director of Implementation | Training and implementation leadership is a strong match for clinician education-driven value propositions. |
| 9 | ICANotes | https://www.icanotes.com/ | Clinical Training Manager / VP, Customer Success | Behavioral health EHR workflows typically require training and onboarding; buyer roles often attend professional conferences to learn and partner. |
| 10 | Lyra Health | https://www.lyrahealth.com/ | Clinical Program Director / Head of Behavioral Health Partnerships | Workforce mental health programs rely on clinician training, quality improvement, and adoption of best practices. |
| 11 | Lyft Health (Workplace mental health programs—where applicable; replace with your verified buyer list) | https://www.lyfthealth.com/ | Clinical Solutions Lead / Partnerships Director | Workplace mental health program leaders often invest in evidence-based training and engagement frameworks. |
| 12 | Mentalyc | https://www.mentalyc.com/ | Director of Clinical Education / Product Partnerships Lead | If your product touches clinician learning, workflow support, or mental health practice improvement, education/partnership leaders are likely buyers. |
| 13 | School-Based Health / Student Counseling Networks (example: AHS—if applicable) | https://www.ahscares.com/ | Director of Counseling Services / Behavioral Health Program Manager | Student counseling providers often require ongoing training, supervision resources, and professional development programs. |
| 14 | University Counseling Center Networks (example: counseling center system partners) | https://www.utexas.edu/ | Director of Counseling Center / Training & Supervision Coordinator | University administrators managing training, clinical supervision, and continuing professional development are strong buyer profiles. |
| 15 | Jacobs (Workforce development contractor examples; use only if verified for your ICP) | https://www.jacobs.com/ | Program Director, Human Services & Behavioral Health | Large human services programs can include behavioral health components; program directors evaluate vendor partners for training and service delivery. |
| 16 | Substance Abuse and Mental Health Services Administration (SAMHSA) | https://www.samhsa.gov/ | Training & Capacity Building Program Manager | Capacity building and training initiatives intersect with mental health education and workforce development priorities. |
| 17 | State Behavioral Health Agencies (example: Oregon DHS—if alignment exists) | https://www.oregon.gov/dhs/ | Behavioral Health Workforce Development Lead | State agencies typically plan workforce development and may evaluate training and professional development solutions. |
| 18 | Local/Regional Community Mental Health Centers (example placeholder) | https://www.examplecmhc.org/ | Clinical Director / Director of Quality & Training | Community mental health organizations often require ongoing clinician training, supervision tooling, and CE-aligned education workflows. |
| 19 | Accreditation / Provider Education Organizations (example placeholder) | https://www.exampleaccreditation.org/ | Director of Education Programs / Professional Standards Lead | Accreditation and education providers connect directly to CE ecosystems and professional standards. |
| 20 | Behavioral Health Workforce Staffing (example placeholder) | https://www.examplebehavioralstaffing.com/ | Director of Behavioral Health Staffing / Talent Acquisition Lead | If your product supports onboarding, training, credentialing, or workforce development, staffing/talent leadership can be a high-value buyer segment. |
Note on accuracy: The official page content we received confirms dates and location, but it does not provide an exhibitor list. Therefore, we framed “Company” entries as buyer-aligned targets for research and outreach. Once your client’s product fit is clarified, we will replace any placeholders and refine to the best-matching verified buyer accounts.
5️⃣ Job profiles, industries & event type
Best job profiles to target (buyer-aligned)
- Director of Continuing Education / CE Program Director
- Professional Development Manager / Training & Development Director
- Clinical Director (Behavioral Health / Counseling Services)
- Program Director (Counseling / Mental Health / Community Services)
- Clinical Quality Director / Quality Improvement Lead
- Accreditation & Standards Manager
- Counselor Education / Counseling Program Director (Academic leadership)
- Supervision & Practicum Director
- Provider Network Lead / Provider Quality Manager (if applicable)
- Workforce Development Manager (Behavioral Health)
- Policy & Advocacy Program Lead (where relevant to your product)
Industries likely to participate (best-fit framing using your provided industry list)
- Health, Wellness & Fitness (behavioral health service ecosystem)
- Hospital & Health Care (clinical service delivery)
- Mental Health Care (core counseling/therapy specialization)
- Professional Training & Coaching (continuing education / professional development)
- Education Management (counselor education programs)
- Higher Education (university counseling training)
- Nonprofit Organization Management (community counseling and mental health organizations)
- Staffing & Recruiting (behavioral health workforce and clinician hiring)
- Public Policy (licensure and professional standards policy awareness)
- Research (evidence-based counseling approaches and outcomes research)
- Events Services (conference vendors, but buyer roles may overlap with education providers)
- Information Technology & Services / Computer Software (if your product is counseling tech, scheduling, EHR adjunct, or clinician workflow enablement)
Event type classification
Professional development + continuing education + networking conference for counseling and mental health practice. The “Expo” element implies a vendor presence, but the core is education-driven and community-driven.
6️⃣ Estimated attendance (expected total footfall)
The official text provided does not include a specific attendance/footfall figure for ACA Conference & Expo. We will therefore return an unverified attendance estimate and keep this field blank until you provide:
- Any prior-year attendance numbers you already have, or
- The exhibitor/sponsor deck or media kit that includes attendance metrics, or
- A link to the page segment on the official site that states expected attendees
Expected attendance: (Not provided in the supplied official content)
7️⃣ Key focus areas & buyer engagement
Key focus areas (based on the official page positioning)
- Professional counseling development through sessions and learning pathways
- Continuing education (CE) to advance credentials and practice competency
- Networking and community connection for counseling professionals and counseling leadership
- Practice advancement via expert-led sessions and growth opportunities
- Mental health and well-being emphasis as part of the ACA mission
- Career and professional ecosystem reinforcement (ACA’s broader counseling mission support is evident in the site content)
- 75th Anniversary milestone (often correlates with elevated institutional presence and special programming)
How buyers engage (what the attendee environment favors)
Buyer engagement typically concentrates around sessions, CE opportunities, networking events, and vendor/expo areas where they can evaluate tools and education solutions. For attendee-list strategy, the highest match quality generally comes from roles that influence training adoption:
- CE and professional development leadership
- Clinical directors and program managers responsible for staff capability growth
- Academic program leadership and supervision/education coordinators
- Provider network and quality leaders (for organizations operating clinician networks)
8️⃣ Client-product fit + best buyers (requires your client website)
To recommend the best buyers “based on our client requirements,” we need the client product website (as you requested in your instructions). The official ACA page confirms the event’s purpose and dates/location, but buyer suitability depends on what your client sells (for example: CE platform, clinical training content, EHR adjunct, practice management, credentialing support, assessment tools, workforce enablement, etc.).
Please share:
- Your client website URL
- What the product does (1–3 sentences)
- Who buys today (e.g., clinical org directors, CE coordinators, universities, EAP vendors, etc.)
- Any “must-have” industry fit or exclusions
Once we have the client website, we will:
- Map the product value proposition to ACA-aligned buyer roles
- Identify the best-matching buyer industries from your provided industry list
- Generate an updated “Top buyer targets” table (15–20) that replaces any placeholders with verified buyer accounts
- Provide a recommended job-title targeting set for Apollo-style enrichment
Important: We will not assume buyer fit without reviewing the client website. We will keep recommendations tightly aligned to your product requirements.
9️⃣ Final recommendation (buyer-list research suitability)
The ACA Conference & Expo is a strong event for attendee-list and buyer-research work because:
- It is positioned around professional counseling, continuing education, and networking—all of which concentrate decision-makers and influencers.
- The audience is naturally aligned to roles responsible for training, supervision, clinical program quality, and professional development.
- It is a national community event in the U.S., giving good breadth for buyer outreach beyond Portland.
Quality guidance (provisional): High relevance for training/CE, clinical education, supervision tooling, and counseling/behavioral health operations (pending your client product review). Final “buyer fit rating” will be confirmed after we review the client website.
Quick checklist for your next step
- Send your client website URL for review
- Confirm product category (CE/training/content vs. clinical workflow software vs. services)
- Tell us which buyer type you want most (academia, clinics, provider networks, CE providers, workforce leaders)
Data sheet
American Counseling Association - ACA Conference & Expo – Event Attendee & Buyer Profile Analysis
Event date: March 11–13, 2027
Location: Portland, Oregon, United States
Event status: Upcoming
Research date: June 30, 2026
Event Overview
| Event Name | ACA Conference & Expo |
| Event Date | March 11–13, 2027 |
| Event Status | Upcoming |
| Venue | Oregon Convention Center (likely based on official hotel block context; venue name not explicitly stated in the supplied event text) |
| City | Portland |
| State / Region | Oregon |
| Country | United States |
| Organizer | American Counseling Association (ACA) |
| Official Event Website | counseling.org/events-education/conferences |
| Event Type | Association conference and expo; professional development and networking event |
| Primary Category | Wellness, Health & Fitness |
| Secondary Applicable Categories | Education & Training |
| Audience Reach | National |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for numeric attendance; high for date, city, organizer, and event positioning based on official source text |
| Main Purpose of Event | To convene counseling professionals for continuing education, expert-led sessions, networking, professional growth, and expo-based supplier engagement. |
About the Event
The ACA Conference & Expo is the American Counseling Association’s flagship annual gathering for professional counselors. According to the official event page, it is positioned as the premier professional development and networking event for the counseling community, combining expert learning, continuing education opportunities, peer connection, and exhibitor engagement in one national forum.
From a B2B perspective, the event matters because it concentrates licensed counselors, counselor educators, behavioral and mental health professionals, association stakeholders, and practice leaders who influence purchasing across training, technology, assessment tools, practice operations, publishing, workforce development, and care-delivery support solutions. It is especially relevant for organizations selling into counseling practice, counselor education, membership services, CE, digital tools, and mental-health-adjacent professional services.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Licensed professional counselors | Private practices, group practices, clinics, counseling centers | Direct influence over practice tools, CE products, assessment resources, scheduling, telehealth, and documentation solutions | High relevance for workflow software, clinical support products, training, and practice-growth services |
| Counselor educators and faculty | Universities, graduate counseling programs, training institutes | Influence curriculum tools, academic resources, student preparation content, and institutional partnerships | Strong fit for academic publishers, CE providers, certification tools, and learning platforms |
| Behavioral and mental health practice leaders | Multi-site counseling groups, outpatient behavioral health providers, nonprofit service providers | Budget authority or strong buying input for operations, staffing, compliance, patient engagement, and digital systems | Relevant for enterprise software, workforce tools, outcomes measurement, and operational services |
| School and student support counselors | K-12 schools, school districts, college counseling offices | Program-level influence over student support tools, assessment products, training, and referral resources | Useful for education vendors, mental wellness platforms, and student support services |
| Association members and chapter leaders | ACA membership base, regional and branch leadership structures | Influence peer recommendations, professional adoption, and partnership introductions | Good for partnerships, sponsorships, thought leadership, and long-cycle relationship building |
| Continuing education buyers | Individual practitioners, practices, universities, training departments | Purchase or approve CE subscriptions, conference training, certifications, and content libraries | High-value segment for education and credentialing suppliers |
| Practice operations and technology decision-makers | Counseling practices, clinics, community mental health organizations | Evaluate scheduling, billing, CRM, EHR-adjacent, telehealth, cybersecurity, and communications tools | Strong fit for health-tech, SaaS, compliance support, and productivity vendors |
| Researchers, authors, and professional content providers | Research institutions, publishers, journals, training organizations | Influence content adoption and professional learning investments | Relevant for publishing, sponsorships, content syndication, and collaboration outreach |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | Portland metro area | Moderate local professional turnout likely | Local attendance likely includes counselors, educators, and mental health organizations in the immediate metro area |
| Host state / region | Oregon and the broader Pacific Northwest | Strong regional buyer potential | Driving-distance and short-haul attendees likely benefit from west-coast location |
| Nearby business hubs | Seattle, Tacoma, Spokane, Eugene, Salem, Vancouver WA, Boise, Northern California markets | Moderate to high | These hubs support education, healthcare, nonprofit, and counseling-related employment bases |
| National reach | United States-wide ACA member and counseling professional audience | High | Official language positions the event as the premier event for the counseling community, indicating national relevance |
| International reach | Possible but not publicly confirmed in supplied source | Low to moderate | No official international attendee statement was provided in the supplied source text |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is hosted by the national trade association for counselors and is described as the premier professional development and networking event for the counseling community. |
| Regional | Secondary geographic pull | Portland location should increase Pacific Northwest participation, especially among west-coast professionals and institutions. |
4. Sample Buyer Companies and Websites
Organizer has not published a current-year attendee, exhibitor, sponsor, or speaker organization list in the supplied official source. The table below therefore lists buyer-side organization types and confirmed event ecosystem organizations referenced or directly implied by the official materials. It should not be treated as a confirmed attendee list for the current edition.
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| American Counseling Association | Organizer / association leadership buyer | Direct stakeholder for event services, sponsorships, publishing, education, membership tools, and partnership programs | counseling.org | Director of Education, Events Director, Partnerships Director, Sponsorship Manager | Confirmed Current-Year Participant |
| Counseling private practices | Practice buyer segment | Core attendee profile implied by official positioning toward professional counselors | N/A | Owner, Clinical Director, Practice Administrator | Strong Market Fit, Attendance Not Confirmed |
| Group counseling practices | Operations and technology buyer segment | Likely buyers of scheduling, billing, telehealth, CE, staffing, and compliance support | N/A | Executive Director, Operations Director, Clinical Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| University counseling programs | Education and training buyer segment | Relevant for curriculum tools, journals, student preparation products, CE, and faculty partnerships | N/A | Program Director, Department Chair, Professor, Clinical Training Director | Strong Market Fit, Attendance Not Confirmed |
| School districts and student counseling offices | Institutional buyer segment | Relevant for student wellness programs, assessment tools, and counselor training | N/A | Director of Counseling, Student Services Director, School Counseling Coordinator | Strong Market Fit, Attendance Not Confirmed |
| Community mental health nonprofits | Service delivery buyer segment | Likely need workforce development, care coordination, and client engagement tools | N/A | Executive Director, Program Director, Clinical Director | Strong Market Fit, Attendance Not Confirmed |
| Behavioral health clinics | Clinical operations buyer segment | Relevant for digital practice infrastructure, staff development, and patient workflow solutions | N/A | Clinic Director, Director of Operations, Compliance Manager | Strong Market Fit, Attendance Not Confirmed |
| Continuing education providers serving counselors | Training buyer / partner segment | Relevant for content partnerships, professional learning, and accreditation-aligned products | N/A | Education Director, CE Program Manager, Partnership Director | Strong Market Fit, Attendance Not Confirmed |
| Counseling publishers and journals | Content buyer / partner segment | Useful for education partnerships, sponsorships, and professional resource distribution | N/A | Publisher, Editor-in-Chief, Content Director, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Counselor training institutes | Professional development buyer segment | Potential buyers of event partnerships, credential support, and training infrastructure | N/A | Managing Director, Training Director, Program Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Clinical Director | Clinical Operations | Director | Often influences purchasing for clinical tools, training, and service delivery systems |
| 2 | Practice Owner / Founder | Executive Office | Owner / C-Level Equivalent | Direct budget holder in private and group practices |
| 3 | Director of Counseling | Student Services / Counseling | Director | Key buyer for school, campus, or institutional counseling resources |
| 4 | Program Director | Education / Behavioral Health Programs | Director | Influences training, program outcomes, and partnership selection |
| 5 | Operations Director | Operations | Director | Evaluates workflow, staffing, technology, and compliance tools |
| 6 | Professor / Counselor Educator | Academic Affairs | Manager to Director | Important for curriculum, training content, and institutional adoption |
| 7 | Continuing Education Manager | Education | Manager | Direct buyer for CE products, subscriptions, and training delivery |
| 8 | Partnerships Director | Business Development | Director | Relevant for association, education, and strategic partner sales |
| 9 | Compliance Manager | Compliance / Administration | Manager | Relevant where solutions address recordkeeping, privacy, and practice standards |
| 10 | Events Director | Events / Membership | Director | Important for sponsorship, event services, and association partnership outreach |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Mental Health Care | Core counseling and therapy buyer base | Clinical tools, telehealth, documentation, staffing, CE |
| 2 | Hospital & Health Care | Hospitals and integrated health systems may employ counselors and behavioral health teams | Behavioral health programs, referrals, workflow systems |
| 3 | Education Management | School systems and education-related counseling programs | Student support tools, counselor training, wellness programs |
| 4 | Higher Education | University counseling centers and counselor education departments | Academic content, curriculum, training, campus mental health |
| 5 | Nonprofit Organization Management | Community counseling and behavioral support nonprofits | Program management, staff development, community services |
| 6 | Professional Training & Coaching | Continuing education and professional development alignment | CE libraries, certifications, skill development |
| 7 | Publishing | Counseling journals, books, and educational resources are relevant | Publishing partnerships, content sales, subscriptions |
| 8 | Information Technology & Services | Relevant for platforms supporting counseling operations and digital delivery | Telehealth, scheduling, CRM, analytics, workflow tools |
| 9 | Computer Software | Software vendors often target counseling practices and associations | Practice management, communications, productivity |
| 10 | Health, Wellness & Fitness | Broad wellness ecosystem overlap with counseling services | Wellness resources, practitioner support, employee wellbeing programs |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | No attendance number included in supplied official source text | Do not use a numeric claim in sales copy without updated organizer confirmation |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No exhibitor directory or prospectus data supplied | Expo component is confirmed by event title only |
| Buyer count | Not publicly confirmed | Unconfirmed | No attendee segmentation count published in supplied source | Useful buyer profiles are inferential, not numeric |
| Speaker count | Not publicly confirmed | Unconfirmed | Call for proposals closed; notification timing confirmed, but speaker roster not published in supplied text | Speaker organization targeting should wait for agenda release |
| Sponsor count | Not publicly confirmed | Unconfirmed | No sponsor listing supplied | Monitor event page for sponsor and expo announcements |
| Historical attendance | Not included in supplied source | Unavailable | No prior-year numeric evidence provided | Historical validation recommended before list-size forecasting |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Continuing education | Accredited learning, licensure support, skill advancement | Offer CE platforms, content partnerships, subscription models | E-learning, certification content, training libraries |
| Practice operations | Efficiency, scheduling, billing, staff coordination | Target owners and operations leaders with clear ROI messaging | Practice management software, workflow automation, admin support |
| Professional networking and community | Peer learning, referrals, visibility, partnerships | Association-aligned sponsorships and thought leadership perform well | Event sponsorship, community platforms, referral partnerships |
| Counselor education | Curriculum support, student readiness, faculty resources | Engage faculty and program directors with academic proof points | Academic publishing, courseware, simulation and assessment tools |
| Mental health service delivery | Client care quality, access, engagement, outcomes | Connect with clinical leaders on care improvement and staff support | Client engagement tools, telehealth, outcome measurement |
| Publishing and professional resources | Research access, reference materials, continuing scholarship | Position products as evidence-based and professionally aligned | Books, journals, databases, resource subscriptions |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong fit for suppliers serving counselors, counseling educators, behavioral health practices, and professional associations |
| Decision-maker availability | Medium to High | Many attendees likely influence purchases directly, especially in practice, training, and departmental contexts |
| Data collection potential | Medium | Good in-person networking value, but current public attendee transparency is limited based on supplied source |
| Apollo targeting potential | High | The attendee universe maps well to health, education, nonprofit, software, and professional training filters |
| Geographic targeting potential | High | National association footprint with useful west-coast regional emphasis for pre-event outreach |
| Best outreach approach | Account-based and role-based outreach | Lead with CE value, practice efficiency, student support, or care-delivery improvement rather than broad event list claims |
| Overall lead quality | High | Good-quality professional audience for B2B providers aligned with counseling and mental health support ecosystems |
| Best use case | Targeted prospecting and sponsor/exhibitor sales enablement | Most useful for role-based list building, event outreach, and segment prioritization rather than confirmed attendee file creation at this stage |
| Limitations / risks | Medium | No public current-year participant list, sponsor list, or attendance count was available in the supplied official source |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Mental Health Care; Hospital & Health Care; Education Management; Higher Education; Nonprofit Organization Management; Professional Training & Coaching; Publishing; Information Technology & Services; Computer Software; Health, Wellness & Fitness | Covers the likely core buyer ecosystem around counseling, education, and operational support |
| Departments | Operations; Education; Community & Social Services; Information Technology; Program Management; Business Development; Administrative | Targets both direct users and budget influencers |
| Seniority | Owner; Partner; Director; VP; Head; Manager | Focuses on decision-makers and operational evaluators |
| Job titles | Clinical Director; Practice Owner; Executive Director; Director of Counseling; Program Director; Operations Director; Clinical Operations Manager; Professor; Counselor Educator; CE Manager; Partnerships Director | High-fit titles for event-relevant purchasing behavior |
| Geography | United States; priority states: Oregon, Washington, California, Idaho, Colorado, Arizona, Texas, Illinois, New York, Virginia | Supports national coverage with added Pacific Northwest emphasis |
| Employee size | 1–10; 11–50; 51–200; 201–1,000; 1,001+ | Use smaller bands for private practices and larger bands for institutions and health systems |
| Keywords | counseling; counselor; behavioral health; mental health; student services; private practice; therapy; continuing education; counselor education; wellness | Improves precision beyond broad industry filters |
| Technologies, if relevant | Telehealth, scheduling, CRM, learning management, practice management | Useful when selling adjacent software or integrations |
| Revenue range, if relevant | Under $1M; $1M–$10M; $10M–$50M; $50M+ | Supports segmentation between solo practices and institutional buyers |
| Company type | Private; Nonprofit; Educational Institution; Association | Matches the likely mix of attendee organizations |
Suggested Apollo Search Logic: ("counseling" OR "counselor" OR "behavioral health" OR "mental health" OR "student services" OR "therapy") AND ("director" OR "owner" OR "manager" OR "program director" OR "clinical director" OR "operations director") within Mental Health Care, Hospital & Health Care, Education Management, Higher Education, and Nonprofit Organization Management. For pre-event outreach, add a Portland/Oregon/Pacific Northwest geographic layer; for national campaigns, broaden to all U.S. states and retain title-based qualification.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| ACA Conference & Expo | Counseling Events & Education | Official event website | Confirmed event branding, organizer, city, state, official event positioning, and official date range of March 11–13, 2027 | Very High |
| American Counseling Association Home Page | Official organizer website | Verified ACA organizational identity and broader mission context supporting event relevance to counseling professionals | High |
| Supplied official website text excerpt | Primary source content provided by user | Confirmed that the 2027 conference is in Portland, Oregon and that proposal submissions are closed; also indicated hotel block proximity to the Oregon Convention Center | Very High |
Verification note: The supplied official source states March 11–13, 2027. That date was used as the authoritative event range even though the user-provided end date listed March 14, 2027. Numeric attendance, exhibitor, sponsor, and speaker counts were not publicly confirmed in the supplied official source. This event is suitable for B2B attendee list building primarily through role-based and organization-type prospecting, but not yet suitable for claiming a confirmed public attendee list.
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