
All American Grooming Show 2026
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About this event
All American Grooming Show 2026
Event type: Pet grooming, pet care, animal services, professional grooming education, grooming product showcase, retail and distributor networking
Estimated attendance: Likely medium-scale industry event with a strong buyer-to-exhibitor mix, typically drawing professional groomers, salon owners, distributors, pet product brands, educators, and service providers. Final footfall depends on venue and programming, but a reasonable planning range is 2,000 to 8,000+ attendees if positioned as a major grooming trade show and education event.
This event is a strong niche buying environment for companies selling grooming tools, pet care products, salon equipment, animal health products, training services, retail supplies, software, and distributor programs. The strongest value is usually not in broad consumer traffic, but in the concentration of professional groomers, pet salon operators, brand managers, product buyers, distributors, and education leaders who influence purchasing decisions.
1️⃣ Who attends: Buyers / attendees
The All American Grooming Show 2026 is best understood as a professional pet grooming and pet care industry event. The audience is typically a mix of hands-on grooming professionals and commercial decision-makers. Because this is a specialized show, the attendees are usually highly relevant for attendee-list sales when the client sells products or services connected to pets, grooming, animal wellness, or salon operations.
Main attendee groups:
- Professional pet groomers
- Pet salon owners and multi-location grooming business operators
- Mobile grooming service owners
- Pet spa managers and franchise operators
- Pet product brand managers
- Pet supply distributors and wholesalers
- Retail buyers from pet stores and specialty retailers
- Veterinary support and animal care professionals
- Grooming educators, trainers, and certification providers
- Shampoo, clipper, blade, dryer, brush, table, cage, and accessory vendors
- Software providers for grooming appointments, POS, CRM, and scheduling
- Insurance, payment, finance, and business service providers serving grooming businesses
For buyer-list purposes, the most valuable audience segments are usually the owners, purchasing managers, operations leaders, and education influencers. Individual groomers are important too, especially when they control product preference, but the best commercial conversion usually comes from business owners and category buyers.
2️⃣ Where the show is happening + attendee geographic origin
The exact venue has not been provided here, so location should be confirmed before a final buyer strategy is built. That said, the title strongly suggests a U.S.-based national grooming event, which means the attendee base is likely centered in the United States, with some regional draw from Canada and possibly international grooming professionals depending on the event’s reputation and speaker lineup.
Expected geographic profile:
- Primary: United States attendees
- Secondary: Canada and neighboring North American markets
- Possible additional reach: International grooming educators, brands, and distributors if the event has strong digital promotion or championship-style programming
Best geographic targeting:
- National U.S. pet grooming brands and distributors
- Regional pet salon chains and independent grooming businesses
- Midwest, East Coast, and Southern retail and distribution networks if the event is in a central U.S. location
- Mobile grooming operators traveling for education and product discovery
3️⃣ Audience reach: Local / National / Global
This event is best classified as national with selective global relevance. It is not a broad consumer expo in the traditional sense; rather, it serves a professional niche where the buying power comes from a focused audience. If the show includes competitions, education, certification, and major product brands, it can attract a wider national audience and some global participation through brand partnerships and professional grooming networks.
Reach type: National first, with global brand visibility
Why: Grooming is a specialized vertical. Most buyers are U.S.-based, but category brands, tool manufacturers, and education companies often operate across North America and beyond. This creates useful cross-border value even when the event is not explicitly international.
4️⃣ Sample buyer company names + websites
Below is a practical sample buyer table with companies that would likely be strong fit targets for attendee-list research, sponsorship outreach, lead generation, or product sales. These are buyer-oriented accounts, not casual observers. The list focuses on pet grooming, pet care, animal wellness, and adjacent retail or service categories.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Wahl Clipper Corporation | wahl.com | Channel Marketing Manager / Product Marketing Manager / Sales Director | Core grooming tool brand; very strong fit for groomer education, product demos, and professional buyer engagement. |
| 2 | Andis Company | andis.com | Trade Marketing Manager / Professional Sales Manager / Brand Manager | Professional grooming clippers and blades; strong audience overlap with salon owners and stylists. |
| 3 | Chris Christensen Systems | chrischristensen.com | Sales Director / Marketing Manager / Distributor Manager | Premium grooming products with a dedicated professional grooming customer base. |
| 4 | TropiClean | tropiclean.com | Category Manager / Brand Manager / Field Sales Manager | Shampoos, conditioners, dental care, and grooming-related pet care products align closely with the show audience. |
| 5 | Earthbath | earthbath.com | National Sales Manager / Marketing Director / Retail Partnerships Manager | Natural grooming and pet bath products are highly relevant to professional groomers and pet spas. |
| 6 | Groomer's Choice | groomerschoice.com | Merchandising Manager / Purchasing Manager / B2B Sales Manager | Distributor-oriented grooming supply company with direct alignment to show attendees. |
| 7 | Petco | petco.com | Grooming Operations Manager / Merchant / Partnership Manager | Large pet retailer with grooming services, product buying, and service category teams. |
| 8 | PetSmart | petsmart.com | Grooming Services Director / Category Manager / Vendor Manager | One of the largest grooming service ecosystems in retail; strong buyer relevance. |
| 9 | Spectrum Brands - Furminator | spectrumbrands.com | Brand Manager / Channel Sales Manager / Retail Account Manager | Well-known grooming and de-shedding product line; strong fit for professional and retail audiences. |
| 10 | Central Garden & Pet | central.com | Category Director / Product Manager / Sales Director | Broad pet product portfolio with strong retail and professional distribution relevance. |
| 11 | Hartz Mountain Corporation | hartz.com | Product Marketing Manager / National Accounts Manager | Mass-market pet care products that benefit from grooming and retail channel exposure. |
| 12 | BISSELL | bissell.com | Channel Marketing Manager / Partnership Manager / Retail Sales Director | Pet-cleanup and home care products often appeal to pet owners and grooming-adjacent retail buyers. |
| 13 | Oster Professional | oster.com | Professional Sales Manager / Brand Manager | Strong grooming heritage and direct relevance to clippers, blades, and salon equipment. |
| 14 | Pet Supplies Plus | petsuppliesplus.com | Merchandise Manager / Category Buyer / Franchise Support Manager | Retail chain with grooming services and product buying opportunities. |
| 15 | Woof Gang Bakery & Grooming | woofgangbakery.com | Franchise Development Manager / Operations Director / Purchasing Manager | Grooming-focused retail and service chain; ideal for service expansion and supply decisions. |
Top 5 strongest sample accounts to prioritize first: Wahl, Andis, Chris Christensen Systems, Petco, and PetSmart. These are among the clearest buyer fits because they either manufacture grooming products directly or operate grooming service and retail networks with active purchasing needs.
5️⃣ Job profiles, industries & event type
The best job profiles are those that touch buying, distribution, education, product development, or service operations. This event is especially useful when the client wants to reach people who influence product selection, salon workflow, or professional training.
Best job titles to target:
- Owner / Founder, Pet Grooming Business
- Salon Manager / Grooming Salon Manager
- Regional Operations Manager, Pet Services
- Director of Grooming Services
- Merchandise Buyer / Category Buyer
- Channel Sales Manager
- Product Marketing Manager
- Brand Manager
- National Account Manager
- Retail Partnerships Manager
- Distributor Sales Manager
- Training and Education Manager
- Professional Development Manager
- Franchise Operations Manager
- Veterinary Product Specialist
- Business Development Manager
- E-commerce Manager, Pet Products
- Customer Experience Manager, Grooming Services
Best industries to use from your industry list:
- Veterinary
- Retail
- Consumer Goods
- Consumer Services
- Wholesale
- Import & Export
- Marketing & Advertising
- Events Services
- Professional Training & Coaching
- Education Management
- Leisure, Travel & Tourism
- Health, Wellness & Fitness
- Farming
- Animal-related businesses often also map to smaller service categories, so company keywords matter heavily in addition to industry filters.
Event type classification: Professional trade show, education conference, grooming competition, product showcase, and networking event for pet care businesses.
6️⃣ Estimated attendance / expected footfall
Based on the event type and audience profile, this is likely a moderate but high-quality footfall event. The key is not pure scale but concentration. A grooming show can be commercially powerful even at a smaller size because the attendee base is often tightly matched to the product category.
Estimated attendance range: 2,000 to 8,000+ attendees
Likely attendee mix:
- Professional groomers and stylists
- Salon owners and operators
- Brand and product representatives
- Retail and distributor buyers
- Educators, judges, and trainers
- Business service providers and sponsors
If the event includes competitions, certifications, and big-name grooming brands, the buyer density increases significantly. Even when attendance is not massive, the commercial quality can be very strong because many attendees are actively shopping for tools, products, techniques, and business solutions.
7️⃣ Key focus areas & buyer engagement
This event likely centers on the practical needs of grooming professionals rather than general pet ownership. That means buyer engagement should focus on tools, performance, results, durability, education, and business growth.
Key focus areas:
- Grooming tools and equipment
- Clippers, blades, dryers, scissors, brushes, combs, tables, tubs, and cages
- Shampoos, conditioners, sprays, finishing products, and skin-care products
- Pet salon operations and workflow optimization
- Business growth for grooming salons and mobile grooming services
- Professional education, certification, and technique training
- Pet safety, comfort, hygiene, and handling
- Retail packaging and wholesale distribution
- Appointment scheduling, POS, CRM, and salon software
- Franchise development and multi-location operational support
Buyer engagement strategy:
- Lead with product performance and professional credibility
- Use industry-specific segmentation: groomers, owners, distributors, educators, retailers
- Highlight hands-on demos, education sessions, and conversion-friendly exhibitor categories
- Prioritize business decision-makers over casual attendees
- Frame the data as a professional grooming and pet care buyer database, not a general event list
A strong outreach message for this event would be something like: “We can help you reach professional groomers, salon owners, pet care retailers, brand managers, distributors, and training leaders attending the All American Grooming Show 2026.”
8️⃣ Client-product fit note
Before finalizing the best buyer list, I should review the client’s website so I can match the event audience to the exact product or service being sold. The right buyers change a lot depending on what the client offers.
Examples of how the buyer list changes by product type:
- If the client sells grooming tools or equipment: prioritize grooming brands, salon owners, distributors, and professional stylists.
- If the client sells pet shampoo or pet care products: prioritize product managers, category buyers, retailers, and grooming businesses.
- If the client sells software: target grooming salon owners, multi-location operators, franchise teams, and operations managers.
- If the client sells training or education: target instructors, certification providers, grooming schools, and academy owners.
- If the client sells logistics, wholesale, or supply services: target distributors, importers, procurement leads, and retail channel managers.
Best next step: Please share the client website, and I can refine the buyer list to the most relevant companies, titles, and industries for this specific event.
9️⃣ Final recommendation
The All American Grooming Show 2026 is a good niche event for targeted B2B list sales, especially if your client sells into the pet grooming, pet wellness, grooming retail, or salon operations market. It is not a generic mass-market event, but that is actually an advantage for precision targeting.
Best buyer segments to collect:
- Pet grooming brand managers
- Salon owners and franchise operators
- Grooming product buyers and category managers
- Distributors and wholesale buyers
- Training and education leaders
- Retail and e-commerce managers
- Operations leaders in pet care services
Quality rating for attendee-list sales: 8.5/10
Why: Strong niche relevance, high buyer concentration, clear commercial intent, and a well-defined audience. The only limitation is scale, since grooming shows are specialized rather than massive. But for the right client, this can be a highly profitable database opportunity.
Sample buyer table summary
The sample table above gives you a practical starter list of 15 buyer accounts with matching titles and rationale. For best results, the final list should be adjusted after reviewing the client’s website so the buyer targets align with the exact product category, price point, and market segment.
Data sheet
| Field | Details |
|---|---|
| Event Name | All American Grooming Show 2026 |
| Event Date | 13 Aug 2026 to 16 Aug 2026 |
| Event Status | Upcoming |
| Venue | Not publicly confirmed in the supplied details |
| City | Schaumburg |
| State / Region | Illinois |
| Country | United States |
| Organizer | Not confirmed in the supplied details |
| Official Event Website | Official event website should be verified from organizer materials before outreach |
| Event Type | Professional grooming education, pet care trade show, product showcase, distributor networking |
| Primary Category | Animals & Pets |
| Secondary Applicable Categories | Business Services, Retail, Education & Training |
| Audience Reach | National, with potential regional draw from Midwest pet-care markets |
| Estimated Attendance / Expected Footfall | Estimated 2,000 to 8,000+ attendees |
| Attendance Data Reliability | Estimated only; attendance figure not publicly confirmed by the organizer |
| Main Purpose of Event | Professional education, grooming product discovery, supplier networking, and buyer-seller relationship building in the pet grooming market |
The All American Grooming Show 2026 is positioned as a specialized professional event for the pet grooming sector. It typically brings together groomers, salon owners, distributors, product brands, educators, and service providers in one concentrated business environment focused on training, product discovery, and commercial relationship development.
From a B2B standpoint, this event matters because it sits at the intersection of grooming services, pet care retail, distributor channels, and equipment/product purchasing. For suppliers, it is a strong niche venue for lead generation, buyer profiling, channel partnerships, and education-led selling, especially where purchase decisions are influenced by hands-on product evaluation and professional recommendations.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Professional groomers | Independent groomers, mobile groomers, salon staff | Hands-on product user and often a purchase influencer | High relevance for tools, cosmetics, dryers, tables, blades, and consumables |
| Salon owners / operators | Pet grooming salons, mobile grooming businesses, multi-location operators | Primary buyer and budget holder | Very strong for equipment, software, supplies, and training |
| Distributors / wholesalers | Pet product distributors, grooming supply wholesalers | Channel buyer and reseller decision-maker | Relevant for brands seeking regional or national distribution |
| Retail buyers / category managers | Pet specialty retailers, e-commerce pet brands, chain stores | Product assortment and vendor selection | Relevant for retail-ready grooming products and accessories |
| Brand managers / product managers | Pet care manufacturers, grooming product brands | Launch, positioning, and channel influence | Relevant for product demos, feedback, and partnership discussions |
| Educators / competition judges | Grooming schools, industry associations, trainers | Influencer and standards-setter | Useful for credibility building, endorsements, and training partnerships |
| Pet service business owners | Boarding, daycare, veterinary-adjacent grooming operations | Operational buyer and upsell decision-maker | Relevant for supplies, software, scheduling tools, and retail add-ons |
| Small business owners | Independent pet-care entrepreneurs | Owner-operator with fast purchasing authority | Good fit for direct-response offers and starter packages |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Schaumburg | Local attendees, regional salon operators, nearby vendors | Medium | Convenient access for Chicago suburbs and northern Illinois |
| Host state: Illinois | Statewide groomers, retailers, distributors, trainers | High | Strong Midwest buyer base due to the Chicago metro market |
| Nearby business hubs | Chicago metro, Milwaukee, Indianapolis, Detroit, St. Louis | High | Regional drive-in attendance is likely for commercial buyers |
| National reach | U.S. groomers, brands, distributors, educators, buyers | High | Likely national draw due to specialty focus |
| International reach | Selective international brands, educators, and distributors | Low to Medium | Possible, but not assumed without organizer confirmation |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is best treated as a U.S.-wide niche trade and education gathering with Midwest strength. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Petco Health and Wellness Company | Retail buyer / pet services operator | Large pet retail and services operator with grooming-related purchasing needs | petco.com | Category Manager, Merchandising Director, Grooming Operations Leader | Strong Market Fit, Attendance Not Confirmed |
| PetSmart | Retail buyer / service operator | Major grooming and pet services operator with product and training relevance | petsmart.com | Merchandising Manager, Services Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Chewy | E-commerce retailer | Online pet products merchant that may evaluate grooming SKUs and supplier programs | chewy.com | Category Manager, Sourcing Manager, Vendor Manager | Strong Market Fit, Attendance Not Confirmed |
| Wag N' Wash | Retail and grooming franchise | Grooming-centric pet business with franchise-level product and operations needs | wagnwash.com | Franchise Development, Operations Director, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| Self-employed / salon operator networks | Independent buyer group | Independent operators make direct purchase decisions on tools, equipment, and education | n/a | Owner, Operator, Groomer, Buyer | Strong Market Fit, Attendance Not Confirmed |
| Barkleigh Productions / grooming media ecosystem | Industry media / education | Education and industry media influence purchasing and event participation | barkleigh.com | Editor, Publisher, Event Partnerships, Content Director | Strong Market Fit, Attendance Not Confirmed |
| Independent Pet Supply retailers | Retail buyer | Pet supply stores often stock grooming tools and consumables | n/a | Owner, Buyer, Category Manager, Store Manager | Strong Market Fit, Attendance Not Confirmed |
| Groomer to Groomer community | Professional education network | Industry education communities shape purchasing preferences and brand awareness | groomertogroomer.com | Education Director, Community Manager, Partnership Lead | Strong Market Fit, Attendance Not Confirmed |
| Independent Mobile Grooming Operators | Owner-operator buyers | Need compact equipment, software, and consumables for route-based business models | n/a | Owner, Operator, Fleet Manager, Purchasing Lead | Strong Market Fit, Attendance Not Confirmed |
| Grooming schools and academies | Education buyer / trainer | Train-the-trainer and curriculum buyers influence long-term product adoption | n/a | Director, Instructor, Program Manager, Founder | Strong Market Fit, Attendance Not Confirmed |
| Pet industry distributors | Channel buyer / importer | Evaluate brands for resale and regional distribution | n/a | Purchasing Manager, Channel Sales Director, Import Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Operator | Executive / Operations | Owner | Direct purchasing authority for tools, training, and supplies |
| 2 | Procurement Manager | Procurement | Manager | Sources products and negotiates vendor terms |
| 3 | Category Manager | Merchandising / Procurement | Manager / Director | Controls product assortment and vendor selection |
| 4 | Grooming Salon Manager | Operations | Manager | Influences equipment and consumables buying |
| 5 | Strategic Sourcing Manager | Sourcing | Manager / Senior Manager | Evaluates suppliers, pricing, and channel opportunities |
| 6 | Training / Education Director | Education | Director | Influences skill development and certification pathways |
| 7 | Business Development Director | Commercial | Director | Seeks partnerships, distribution, and brand growth |
| 8 | Operations Director | Operations | Director | Oversees service delivery, equipment standards, and budgets |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Pet specialty and omnichannel retail buyers attend for product sourcing | Category and merchandising outreach |
| 2 | Consumer Goods | Grooming product brands and private-label suppliers are core to the show | Brand and product team outreach |
| 3 | Wholesale | Distributors and wholesalers are natural channel attendees | Channel development and reseller targeting |
| 4 | Import & Export | Many grooming products are sourced through import channels | International sourcing and distribution |
| 5 | Consumer Goods | Shampoo, tools, accessories, and care products fit this profile | New product launches and demos |
| 6 | Events Services | Competitions, education, and show operations are event-driven | Partnership and sponsorship targeting |
| 7 | Education Management | Training, certification, and instruction are core event themes | Education partnership outreach |
| 8 | Hospitality | Salon-like service businesses and customer experience operators align well | Service operations and customer experience offers |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 2,000 to 8,000+ | Estimated | Industry-position estimate based on event type and described scale | Use as planning range only |
| Exhibitor count | Not publicly confirmed | Unavailable | No verified current-year exhibitor list supplied | Verify on official exhibitor directory |
| Buyer count | Not publicly confirmed | Unavailable | No verified registration or buyer list supplied | Likely meaningful concentration of professional buyers |
| Speaker count | Not publicly confirmed | Unavailable | No verified agenda provided | Check agenda for education-led lead segmentation |
| Sponsor count | Not publicly confirmed | Unavailable | No verified sponsorship page supplied | Sponsors often map to priority vendors |
| Historical attendance | Not publicly confirmed by organizer | Unavailable | No verified prior-year attendance figure supplied | Use only after official validation |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Professional grooming tools | Clippers, shears, blades, brushes, dryers | Product demo and hands-on trial | Hardware, accessories, consumables |
| Salon operations | Workflow efficiency, booking, POS, inventory | Operational ROI discussion | Software, scheduling, business systems |
| Pet care products | Shampoos, conditioners, skin care, sprays | Retail and distributor qualification | Private label, branded FMCG-style products |
| Education and certification | Skills development and professional advancement | Workshop and sponsorship alignment | Training programs, academies, certifications |
| Distribution partnerships | New brands, channel margins, regional exclusivity | Distributor meeting and lead capture | Wholesale and channel programs |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Audience is tightly aligned to pet grooming and pet care purchasing. |
| Decision-maker availability | High | Many attendees are owner-operators, managers, or channel buyers. |
| Data collection potential | High | Good for lead capture if exhibitor list, agenda, or education schedule is available. |
| Apollo targeting potential | High | Clear industry and title filters are available for retail, wholesale, consumer goods, and pet services. |
| Geographic targeting potential | Medium | Strong Midwest concentration, but national sourcing interest is likely. |
| Best outreach approach | Education-led, product-led, and distributor-led outreach | Use demos, samples, and business outcomes such as efficiency, margin, and retail sell-through. |
| Overall lead quality | High | A focused niche event with strong buyer intent in a defined category. |
| Best use case | Attendee list sales, exhibitor prospecting, distributor targeting, and niche B2B lead generation | Best suited for suppliers serving grooming, pet care, and salon operations. |
| Limitations / risks | Moderate | No verified current-year attendee or exhibitor directory was provided for confirmation. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Consumer Goods; Wholesale; Import & Export; Events Services; Education Management; Hospitality; Consumer Services | Capture the most likely buyer-side organizations |
| Departments | Procurement; Purchasing; Merchandising; Operations; Sales; Business Development; Education / Training | Find decision-makers and influencer roles |
| Seniority | Owner; Founder; CXO; VP; Director; Manager | Prioritize buyers with authority |
| Job titles | Owner, President, Procurement Manager, Category Manager, Merchandising Director, Operations Director, Purchasing Manager, Brand Manager, Product Manager, Distributor Principal | Identify high-fit commercial contacts |
| Geography | United States; Midwest; Illinois; Chicago metro; national U.S. pet markets | Prioritize likely attendee sourcing regions |
| Employee size | 1–10; 11–50; 51–200; 201–1,000 | Covers owner-operators through mid-market buyers |
| Keywords | pet grooming, pet care, salon, grooming tools, pet supplies, distributor, wholesale, retail, mobile grooming, animal services | Refine search around event-relevant commercial intent |
| Company type | Private company, family-owned business, retail chain, distributor, franchise | Matches the event’s commercial buyer mix |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| All American Grooming Show official website | Organizer / official event source | Event branding, official positioning, and current-year event validation should be confirmed here | High |
| Supplied event details in user request | User-provided data | Event date, city, state, country, and planning context | High for supplied fields; not an external verification source |
| Petco | Prospect organization website | Retail and services business relevance for buyer targeting | High for company identity |
| PetSmart | Prospect organization website | Retail/services buyer relevance for grooming event outreach | High for company identity |
| Chewy | Prospect organization website | E-commerce retailer relevance for grooming and pet supply sourcing | High for company identity |
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Tell us your work email and our AI instantly builds a buyer list matched to All American Grooming Show 2026 — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.