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About this event
Alimentaria Barcelona 2028
Date: March 20–23, 2028
Venue: Gran Via, Barcelona, Spain
Event Type: Food, Drinks, and Gastronomy Exhibition
Estimated Attendance: Over 109,600 visitors and 3,300 companies (based on the 50th-anniversary edition)
1. Who Attends (Buyers / Attendees)
This event attracts a diverse audience including:
- Professional visitors from the food, beverage, and hospitality sectors
- Spanish and international buyers (over 1,000 major international buyers from 120 countries)
- Exhibitors from 70 countries
- Trade professionals, restaurateurs, retailers, distributors, and foodservice providers
- Students and educational groups interested in gastronomy and food innovation
2. Location + Attendee Geographic Origin
Event Location: Gran Via, Barcelona, Spain
Attendee Origin: Global, with a strong presence from Europe, particularly Spain. The event draws international buyers from 120 countries.
Best Geographic Targeting: Europe (especially Spain), North Africa, and global markets with interest in Mediterranean and international cuisine.
3. Audience Reach
Reach Type: Global
Alimentaria Barcelona is recognized as a leading international event in the food, drinks, and gastronomy sectors, attracting a global audience of industry professionals, buyers, and exhibitors.
4. Sample Buyer Company Names + Websites
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Restaurant Brands International | https://www.rbigr.com | Procurement Director, Food Sourcing Manager | Global food chain with significant sourcing needs. |
| 2 | Carrefour Spain | https://www.carrefour.es | Category Manager - Food & Beverages | Major retailer with extensive product range and supply chain needs. |
| 3 | Grupo Éboca | https://www.eboca.es | Purchasing Director, Product Development Manager | Leading food distributor in Spain with diverse client base. |
| 4 | Hotel Riu | https://www.riu.com | F&B Manager, Procurement Director | International hotel chain with high food and beverage procurement volume. |
| 5 | Danone Spain | https://www.danone.com/en.html | Supply Chain Director, Ingredient Sourcing Manager | Major player in food and beverage sector with global supply chain. |
| 6 | Mercadona | https://www.mercadona.es | Supplier Relationship Manager, Category Buyer | Spain's largest retailer, focusing on food and consumer goods. |
| 7 | Marriott International - Spain | https://www.marriott.com | Director of F&B, Procurement Manager | Global hotel chain with significant F&B procurement needs. |
| 8 | Inditex (Food Services Division) | https://www.inditex.com | Food Service Manager, Supplier Development Manager | While known for fashion, Inditex has food service operations in retail locations. |
| 9 | Amalgamated Hospitality Group | https://www.amalgamatedhospitality.com | Chief Procurement Officer, F&B Director | International hospitality group with multiple food and beverage outlets. |
| 10 | Españoles Gourmets S.L. | https://www.espanolesgourmets.com | Product Sourcing Manager, Culinary Innovations Director | Specialist in gourmet and artisanal food products, seeking innovation. |
| 11 | Costa Coffee Spain | https://www.costacoffee.com | Supply Chain Manager, Product Development Manager | International coffee chain with specific sourcing and supply chain needs. |
| 12 | Alfalfa S.A. | https://www.alfalfa.es | Category Manager - Fresh Products, International Sourcing Manager | Leading Spanish food distributor with focus on fresh and gourmet products. |
| 13 | Tourism Holding Company (THC) | https://www.tourismholding.com | Group F&B Director, Procurement Consultant | Hotel and tourism group with aggregated procurement needs across properties. |
| 14 | Europcar Mobility Group - F&B Division | https://www.europcar.com | Procurement Manager - Food Services, Supplier Relations Manager | While primarily mobility, their F&B division serves airport lounges and related services. |
| 15 | Olé Olé S.L. | https://www.oleole.es | Product Development Manager, International Buyer | Specialist in Spanish gourmet and food products for export markets. |
5. Job Profiles, Industries & Event Type
Best Job Profiles to Target:
- Procurement Directors
- Category Managers - Food & Beverages
- Supply Chain Managers
- F&B Directors
- Product Development Managers
- International Sourcing Managers
- Supplier Relationship Managers
- Culinary Innovations Directors
Best Industries to Target (Based on Apollo Industry List):
- Food & Beverages
- Hospitality
- Retail
- Hotel & Lodging
- Food Production
- Consumer Goods
- Consumer Services
- Import & Export
Event Type: Trade Exhibition and Conference focused on Food, Drinks, Gastronomy, and Hospitality.
6. Estimated Attendance / Expected Footfall
Based on the 50th-anniversary edition, the event expects:
- Over 109,600 professional visitors
- 3,300 exhibiting companies
- Representatives from over 120 countries
- 1,000+ major international buyers
7. Key Focus Areas & Buyer Engagement
Key Focus Areas:
- Food and Beverage Innovation
- Gastronomy and Culinary Trends
- Hospitality and Restaurant Management
- Sustainable and Organic Food Practices
- International Trade and Export Opportunities
- F&B Technology and Equipment
Buyer Engagement Angle: Alimentaria Barcelona offers a platform for B2B engagement, allowing companies to connect with international buyers, distributors, and industry professionals. The event facilitates business meetings, product launches, and networking opportunities tailored to the food, drinks, and hospitality sectors.
8. Client-Product Fit Note
Please share your client's website to enable a tailored analysis based on their specific product or service offering. This will allow us to refine the buyer list and focus areas to best match your client's requirements.
9. Final Recommendation
Alimentaria Barcelona 2028 is highly recommended for B2B attendee list sales, particularly for companies in the food, beverage, hospitality, and related sectors. The event's global reach, diverse attendee base, and focus on innovation make it an ideal platform for connecting with potential buyers and industry stakeholders.
Data sheet
Alimentaria Barcelona – Event Attendee & Buyer Profile Analysis
Event date: 20–23 March 2028
Location: Barcelona - Gran Via, Barcelona, Spain
Event status: Upcoming
Research date: 30 June 2026
Event Overview
| Event Name | Alimentaria Barcelona |
| Event Date | 20–23 March 2028 |
| Event Status | Upcoming |
| Venue | Gran Via |
| City | Barcelona |
| State / Region | Catalonia |
| Country | Spain |
| Organizer | Not explicitly stated in the supplied official homepage text |
| Official Event Website | alimentaria.com |
| Event Type | Food, drinks and gastronomy exhibition |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Hospitality; Travel & Tourism |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | Historical / prior-year evidence: more than 109,600 visitors and 3,300 companies for the 50th anniversary edition. Current 2028 attendance figure not publicly confirmed by the organizer in the supplied source. |
| Attendance Data Reliability | High for prior-edition figures shown on the official website; low for current-year projections because no 2028 figure is officially published in the supplied source. |
| Main Purpose of Event | International platform for food, beverage and horeca sourcing, product discovery, buyer-seller meetings, market expansion, innovation visibility and industry networking. |
About the Event
Alimentaria Barcelona is a large international food, drinks and gastronomy exhibition held in Barcelona at Gran Via. The official event website confirms the next edition will run from 20 to 23 March 2028 and positions the show as a continuation of its landmark 50th anniversary edition. The event content spans exhibitor showcases, buyer programmes, innovation zones, horeca-focused platforms, startup activity, bakery and pastry, coffee, olive oil, organic products, collective catering and halal-related programming.
From a commercial perspective, the event matters because it brings together professional visitors, Spanish buyers, major international buyers, exhibiting companies from multiple countries, foodservice stakeholders and innovation-led sector voices. It is relevant for B2B sourcing, retail and horeca purchasing, distributor development, import-export relationship building, category expansion and market-entry conversations across Spain, Europe and broader international trade channels.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers | Supermarkets, grocery chains, specialty food retailers, premium retail chains | Category selection, listing decisions, private-label sourcing, assortment planning | High relevance for packaged foods, beverages, organic lines, premium and innovation-led launches |
| Distributors and wholesalers | Foodservice distributors, multi-category wholesalers, regional import-distribution firms | Vendor onboarding, regional route-to-market decisions, volume purchasing | Critical for broad market penetration in Spain, Europe and export markets |
| Importers and export buyers | International food importers, cross-border sourcing firms, regional trading companies | Cross-border sourcing, compliance review, channel development | Very relevant for companies seeking EU, Mediterranean and international shelf placement |
| Horeca procurement teams | Restaurant groups, hotel chains, catering operators, coffee chains, bakery groups | Menu sourcing, ingredient approvals, contract supply, beverage and equipment selection | High value for foodservice-ready products, premium ingredients and operational supply |
| Major international buyers | Hosted and key buyers from multiple countries, as referenced by official buyer programmes | Strategic sourcing, import decisions, supplier discovery, international expansion | One of the strongest buyer groups for export-focused exhibitors |
| Corporate foodservice and collective catering buyers | Institutional caterers, workplace dining operators, social and collective restoration providers | Tendering, supplier approval, volume contracts, nutrition and safety review | Relevant for bulk supply, functional foods, safety-led offerings and recurring contracts |
| Food innovation and product development leaders | Brand owners, R&D teams, innovation managers, startup scouts | New product screening, trend evaluation, co-development and partnership decisions | Important for ingredient suppliers, packaging innovation and differentiated concepts |
| Regulatory and public-sector food stakeholders | Food safety agencies, policy bodies, standards and sector institutions | Compliance influence, institutional guidance, sector alignment | Relevant for regulated categories, labeling, safety and procurement standards |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Barcelona | Local operators, hospitality groups, distributors, culinary businesses, food innovation stakeholders | High | Host city with strong horeca and trade-show infrastructure |
| Catalonia | Regional food producers, retailers, foodservice buyers and logistics players | High | Strong agri-food and hospitality ecosystem supports regional attendance |
| Spain | Spanish buyers are explicitly referenced on the official site | Very High | Domestic retail, foodservice and wholesale attendance is a core strength |
| Europe | Likely heavy participation from EU retail, import-export and hospitality channels | Very High | Barcelona is a major European access point for Mediterranean and continental food trade |
| International markets outside Europe | Major international buyers from 120 countries are referenced for the anniversary edition | High | Strong export and sourcing relevance for Middle East, North Africa, Americas and Asia |
| Global exhibitor corridor | Exhibiting companies from 70 countries in the anniversary edition | High | Supports broad international buyer discovery and cross-border deal flow |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Official homepage references major international buyers from 120 countries and exhibiting companies from 70 countries for the anniversary edition, supporting a global trade-show profile. |
| National and European secondary reach | Strong secondary concentration | Spain and Europe are likely the densest buyer pools due to the event location and the strong Spanish buyer presence stated by the organizer. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Burger King France | Restaurant operator / foodservice buyer | Foodservice chain relevant for ingredient sourcing, menu innovation and supply partnerships | burgerking.fr | Procurement Director, Food Purchasing Manager, Supply Chain Director, Innovation Director | Confirmed Speaker Organization |
| AESAN | Government / food safety authority | Relevant for public-sector engagement, food regulation, compliance influence and institutional stakeholder mapping | aesan.gob.es | Executive Director, Public Affairs Lead, Regulatory Affairs Director, Institutional Partnerships Manager | Confirmed Government / Procurement Organization |
| ITH | Hospitality sector institution / operator influencer | Influences hospitality modernization, foodservice and hotel-sector innovation priorities | ithotelero.com | Managing Director, Partnerships Director, Innovation Director, Program Director | Confirmed Speaker Organization |
| Bachour Miami | Bakery / pastry operator | Relevant buyer-side operator for premium pastry, bakery ingredients, desserts and foodservice concepts | bachour.com | Founder, Culinary Director, Purchasing Manager, Supply Chain Manager | Confirmed Speaker Organization |
| My Coffee Guide | Coffee-sector operator / market influencer | Relevant for coffee category partnerships, sourcing conversations and beverage-led concepts | mycoffeeguide.com | Brand Activations Manager, Partnerships Manager, Coffee Program Director | Confirmed Speaker Organization |
| Oatly | Food & beverage brand / category partner | Relevant for alternative beverage category development and foodservice distribution partnerships | oatly.com | Foodservice Director, Channel Manager, Category Manager, Partnerships Director | Confirmed Speaker Organization |
| Inspira Gastronomia & Halal Services SL | Advisory / market access organization | Relevant for halal market development, market-entry strategy and sector partnerships | Website not verified from the supplied official source | Managing Director, Halal Program Lead, Partnerships Director | Confirmed Speaker Organization |
Prior-year participation evidence and official speaker-organization evidence were the most reliable public indicators available in the supplied source. A current-year buyer company list was not publicly disclosed in the supplied homepage text. This is not a confirmed attendee list for the current 2028 edition.
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-Level | Owns sourcing strategy, supplier approval and contract direction |
| 2 | VP Procurement | Procurement | VP | Drives strategic sourcing decisions across retail, foodservice and distribution channels |
| 3 | Director of Procurement | Procurement | Director | High-fit contact for new supplier evaluation and price-volume negotiations |
| 4 | Category Manager | Merchandising / Buying | Manager | Controls category selection, assortment and supplier trials |
| 5 | Buying Manager | Buying | Manager | Directly manages supplier conversations and order planning |
| 6 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Important for multi-country or private-label sourcing programs |
| 7 | Supply Chain Director | Supply Chain | Director | Evaluates logistics, service consistency, scale and import readiness |
| 8 | Foodservice Director | Operations / Foodservice | Director | Critical for horeca channels, restaurant chains and catering groups |
| 9 | Merchandising Director | Merchandising | Director | Relevant for consumer-facing product placement and range expansion |
| 10 | Regulatory Affairs Director | Compliance / Quality | Director | Relevant for compliance-heavy categories, food safety and market approvals |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core fit for brand owners, processors, beverage companies and category buyers | Retail and foodservice sourcing |
| 2 | Food Production | Relevant to manufacturers, processors and ingredient-scale operators | Private-label, bulk and ingredient supply |
| 3 | Hospitality | Aligned with horeca programming and restaurant/hotel participation | Hotel, restaurant and catering procurement |
| 4 | Restaurants | Useful for chain operators, culinary groups and foodservice buyers | Menu innovation and ingredient sourcing |
| 5 | Retail | Relevant to grocery chains, specialty stores and premium channels | Shelf placement and category buyer outreach |
| 6 | Wholesale | Strong fit for wholesale and redistribution networks | Regional distribution and volume contracts |
| 7 | Import & Export | Ideal for cross-border sourcing and market-entry organizations | International buyer development |
| 8 | Logistics & Supply Chain | Relevant for cold chain, distribution and route-to-market planning | Supply continuity and import fulfillment |
| 9 | Supermarkets | Direct fit for grocery and multi-category retail buyers | Assortment expansion and supplier onboarding |
| 10 | Consumer Goods | Broad fit for branded packaged products and FMCG channel players | Brand distribution and channel growth |
| 11 | Government Administration | Useful for institutional food and regulatory stakeholder mapping | Public-sector and standards-related outreach |
| 12 | International Trade & Development | Relevant for export promotion and trade facilitation bodies | Market-entry partnerships and buyer missions |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | More than 109,600 visitors | Historical / prior-year evidence | Official homepage statement for the 50th anniversary edition | Not a confirmed 2028 attendance figure |
| Exhibitor count | 3,300 companies | Historical / prior-year evidence | Official homepage statement for the 50th anniversary edition | Likely companies/exhibitors rather than confirmed 2028 count |
| Buyer count | 1,000 major international buyers from 120 countries | Historical / prior-year evidence | Official homepage anniversary metrics | Useful buyer-quality indicator; not confirmed for 2028 |
| Speaker count | Attendance figure not publicly confirmed by the organizer | Not publicly confirmed | Official homepage references “50th anniversary speakers” but no total count in supplied text | Named examples confirm active thought-leadership programming |
| Sponsor count | Attendance figure not publicly confirmed by the organizer | Not publicly confirmed | No sponsor total in supplied source | Can be added if official sponsor page is provided later |
| Business meetings | 1,000 business meetings | Historical / prior-year evidence | Official homepage anniversary metrics | Strong indicator of structured buyer-seller engagement |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Food sourcing | Reliable branded, private-label or bulk product supply | Meet category buyers, importers and distributor networks | Packaged foods, ingredients, premium ranges, specialty lines |
| Beverages | New drink concepts, alternative beverages, horeca beverage programs | Target beverage category leads and foodservice chains | Alcoholic and non-alcoholic beverages, barista and café solutions |
| Horeca | Operational efficiency, differentiated menus, scalable supplier base | Engage restaurant groups, hotels and catering operators | Foodservice-ready products, frozen, chilled, dessert, bakery, coffee |
| Product innovation | Trend-led launches and differentiated shelf offerings | Use innovation platforms and launch zones for buyer meetings | New products, functional foods, premium concepts, startup solutions |
| Sustainability | Sustainable sourcing, responsible production and ESG-compatible suppliers | Position around official sustainability themes | Sustainable packaging, traceability, low-impact products |
| Organic sector | Certified products and growing natural-product ranges | Leverage the dedicated organic-focused space | Organic ingredients, clean-label foods, eco-positioned ranges |
| Halal | Compliance-ready halal supply and export potential | Connect with halal-focused programme participants and market specialists | Halal-certified products, advisory, export-ready food lines |
| Collective catering | Volume supply, nutrition compliance and operational continuity | Target institutional and social catering decision-makers | Bulk packs, functional foods, institutional meal solutions |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong fit for retail, wholesale, importer and horeca buyer acquisition |
| Decision-maker availability | High | Buyer programmes and business meetings indicate access to commercial decision-makers |
| Data collection potential | Medium | High-value event, but public company-level buyer disclosure appears limited in the supplied source |
| Apollo targeting potential | Very High | Clear industry, department and job-title targeting can be built across food, retail, horeca and import-export buyers |
| Geographic targeting potential | High | Spain and Europe are core, with global expansion potential based on prior international buyer mix |
| Best outreach approach | High | Use product-led outreach tied to sourcing, export growth, innovation or foodservice efficiency |
| Overall lead quality | Very High | Especially strong for suppliers selling into retail, distribution, import-export and horeca ecosystems |
| Best use case | High | Lead generation, buyer profiling, exhibitor targeting, channel-partner prospecting and export pipeline building |
| Limitations / risks | Medium | Public attendee transparency is limited; buyer-company identification may require official directories or direct event participation |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Food Production; Hospitality; Restaurants; Retail; Wholesale; Import & Export; Logistics & Supply Chain; Supermarkets; Consumer Goods; Government Administration; International Trade & Development | Captures the core buyer-side ecosystem around Alimentaria |
| Departments | Procurement; Purchasing; Supply Chain; Operations; Merchandising; Category Management; Business Development; Partnerships; Quality / Regulatory | Focuses on teams with sourcing, approval and partnership authority |
| Seniority | C-Level; VP; Director; Head; Manager | Targets practical decision-makers and budget owners |
| Job titles | Chief Procurement Officer; VP Procurement; Director of Procurement; Procurement Manager; Strategic Sourcing Manager; Category Manager; Buying Manager; Supply Chain Director; Foodservice Director; Merchandising Director; Import Manager; Export Director; Regulatory Affairs Director | Builds high-fit outreach lists for buyer and channel decisions |
| Geography | Spain first; Catalonia; Madrid; Valencia; broader Europe; selected MENA and international import hubs | Aligns with the show’s domestic strength and export orientation |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Covers specialty buyers through enterprise retail and foodservice operators |
| Keywords | food sourcing, private label, horeca, importer, distributor, grocery, category management, organic, halal, bakery, coffee, olive oil, collective catering, food innovation | Improves list precision around event themes |
| Revenue range | Use open range where available; prioritize mid-market to enterprise for volume buyers | Matches buyer segments likely to support repeat or multi-market contracts |
| Company type | Private companies; public companies; subsidiaries; government agencies where relevant | Supports both commercial and institutional stakeholder targeting |
Suggested Apollo Search Logic: (“procurement” OR “purchasing” OR “category manager” OR “strategic sourcing” OR “foodservice director” OR “supply chain”) AND (“food” OR “beverage” OR “grocery” OR “horeca” OR “restaurant” OR “import” OR “wholesale” OR “organic” OR “halal”) with geography filters centered on Spain and Europe first, then expanded to import-heavy international markets.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Alimentaria Official Website | Official event website / homepage content | Confirmed 2028 dates, Barcelona - Gran Via location, event positioning, buyer programmes, speaker organizations, and anniversary metrics including 109,600+ visitors, 3,300 companies, 1,000 major international buyers from 120 countries, and exhibiting companies from 70 countries | High |
Suitability for B2B attendee list building: strong for buyer profiling, Apollo-based prospecting and exhibitor-side outreach strategy; moderate for exact attendee-list building unless a current official buyer/exhibitor directory or organizer-issued participant list becomes available.
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Alimentaria Barcelona — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds