AIME - Asia Pacific Incentives & Meetings Expo
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About this event
AIME - Asia Pacific Incentives & Meetings Expo
Date: 15-17 February 2027
Venue: Melbourne Convention and Exhibition Centre (MCEC), Melbourne, Australia
Event Type: Business Events Trade Show, Exhibition, and Learning Platform
Description: Asia Pacific’s largest and longest running business events exhibition and learning platform, AIME connects a global community of business event professionals with industry suppliers through a seamless blend of human expertise and cutting-edge artificial intelligence. The event offers a dynamic space for networking, deal-making, and professional development, featuring exhibition space, hosted buyer programs, and educational sessions.
About: AIME is designed for professionals in the business events industry, including meeting planners, event organizers, corporate buyers, tourism boards, and travel agencies. The event showcases a diverse range of suppliers, from destinations and hotels to technology providers and event services.
Key Features:
- Exhibition with global suppliers
- Hosted Buyer Program for pre-scheduled meetings
- Educational sessions and workshops
- Networking opportunities
- Sustainability initiatives
Target Audience: Business event professionals, corporate buyers, meeting planners, event organizers, tourism boards, travel agencies, and industry suppliers.
Attendance: The event attracts a global audience of business events professionals, with a focus on the Asia Pacific region.
Geographic Reach: Global with a focus on Asia Pacific.
Official Website: https://www.aime.com.au/
Data sheet
AIME - Asia Pacific Incentives & Meetings Expo – Event Attendee & Buyer Profile Analysis
Event date: 15-17 February 2027
Location: Melbourne Convention and Exhibition Centre (MCEC), Melbourne, Australia
Event status: Upcoming
Research date: 30 June 2026
Event Overview
| Event Name | AIME - Asia Pacific Incentives and Meetings Event / Asia Pacific Incentives & Meetings Expo |
| Event Date | 15-17 February 2027 |
| Event Status | Upcoming |
| Venue | Melbourne Convention and Exhibition Centre (MCEC) |
| City | Melbourne |
| State / Region | Victoria |
| Country | Australia |
| Organizer | Organizer name not clearly stated in the provided official homepage extract. |
| Official Event Website | aime.com.au |
| Event Type | Business events trade show, exhibition, hosted buyer platform, and learning platform |
| Primary Category | Hospitality |
| Secondary Applicable Categories | Travel & Tourism; Business Services |
| Audience Reach | Global, with a strong Asia Pacific concentration |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer in the provided official source. |
| Attendance Data Reliability | Low for numeric attendance; high for dates, venue, city, and positioning based on the official website homepage text. |
| Main Purpose of Event | To connect business event buyers and planners with destinations, venues, hospitality providers, technology suppliers, and event service partners through exhibition meetings, hosted buyer activity, networking, and education. |
About the Event
AIME is positioned by its official website as Asia Pacific’s largest and longest running business events trade show and learning platform. The event serves the meetings, incentives, conferences, and exhibitions ecosystem by bringing together business event professionals and industry suppliers in one venue for appointments, networking, sourcing, and market visibility.
The event matters because it is structured around buyer-supplier connection rather than consumer footfall. Its relevance is strongest for destinations, convention bureaus, hotels, venues, travel and tourism bodies, event technology firms, DMCs, and specialist service providers seeking meetings with hosted buyers, planners, procurement-side stakeholders, and partnership decision-makers across the Asia Pacific market and selected international source markets.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Hosted buyers | Corporate meeting buyers, event agencies, association planners, incentive travel planners | Direct purchasing authority or strong venue/program recommendation influence | Core revenue audience for destinations, hotels, venues, DMCs, and event service suppliers |
| Corporate event and meeting planners | Large enterprises, regional corporates, internal events teams | Site selection, supplier sourcing, budget allocation, program planning | High-value for venue contracting, room blocks, AV, registration tech, travel, and experiences |
| Association and congress organizers | Professional associations, conference organizers, PCOs | Influence over multi-year venue and destination decisions | Strong fit for convention centers, convention bureaus, accommodation groups, and delegate services |
| Event agencies and intermediaries | Experiential agencies, incentive houses, agency buyer desks | Recommend and procure on behalf of end clients | High meeting volume and repeat supplier usage |
| Destination marketing and tourism bodies | Convention bureaus, tourism boards, state destination agencies | Partnership, bid support, co-marketing, lead referral influence | Important for alliance building and long-cycle business event wins |
| Hospitality and venue procurement teams | Hotels, resorts, convention centers, special event venues | Buy technology, furnishings, guest services, food, logistics, and event operations solutions | Relevant where the supplier sells to hospitality operators rather than only event planners |
| Travel and incentive specialists | Travel management companies, incentive houses, DMCs | Package design, supplier selection, destination sourcing | Strong fit for transport, accommodation, experience, and destination suppliers |
| Event technology leaders | Registration platforms, meeting tech buyers, digital engagement teams | Recommend or purchase software and event data tools | High relevance for SaaS, analytics, AI, lead capture, and attendee engagement vendors |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Melbourne | Local planners, venue operators, hotels, tourism and event ecosystem participants | High | MCEC is a major business events venue, making local and citywide event stakeholders highly relevant |
| Host state / region: Victoria | State tourism bodies, regional venues, hospitality suppliers, agency planners | High | Likely strong attendance from Victoria’s business events and tourism network |
| Nearby business hubs | Sydney, Brisbane, Adelaide, Perth, Auckland, Singapore, Hong Kong | Medium to High | Likely source markets for agencies, corporate planners, destination organizations, and hospitality groups |
| National reach: Australia | Corporate event teams, associations, hotels, convention bureaus, travel and incentive specialists | High | Australia is a core domestic market for both hosted buyers and suppliers |
| International reach: Asia Pacific | Regional buyers, destination representatives, DMCs, hotel groups, MICE planners | High | Official positioning emphasizes Asia Pacific leadership and a global business events community |
| International reach: wider global market | Selected long-haul hosted buyers, international destinations, global hotel brands, technology suppliers | Medium | Global reach is confirmed in general positioning, but country-by-country attendee splits are not publicly confirmed in the provided source |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official website states that AIME connects a global community of business event professionals, while its strongest concentration remains in Asia Pacific. |
| Secondary description | Asia Pacific-led global trade show | The event’s commercial value is strongest for suppliers targeting Australia, New Zealand, Southeast Asia, and broader regional MICE demand. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Current-year buyer organization list not publicly identified in the provided official source | N/A | The official homepage confirms a hosted buyer component and business events audience, but does not disclose named buyer companies in the provided extract. | aime.com.au | Hosted Buyer, Event Director, Meeting Planner, Procurement Lead | Confirmed Current-Year Participant Type |
| Named hosted buyer companies | Buyer-side organizations | Not available from the provided official homepage text. | Not publicly confirmed | ||
| Named corporate planners | Corporate buyer-side organizations | No official current-year list available in the supplied source material. | Not publicly confirmed | ||
| Named association organizers | Association buyer-side organizations | No official current-year list available in the supplied source material. | Not publicly confirmed |
Current-year named buyer companies were not disclosed in the provided official homepage content. This limits reliable attendee-list building at the company-name level unless an official hosted buyer directory, exhibitor directory, post-show report, or sponsor list is obtained from the organizer.
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Head of Events | Events / Marketing | Director / VP / Head | Often owns event strategy, agency selection, venue sourcing, and supplier approval |
| 2 | Meeting Planner | Events | Manager / Senior Manager | Key buyer for venue, accommodation, registration, and logistics |
| 3 | Hosted Buyer | Procurement / Events / Travel | Manager to Executive | Directly relevant to appointment-based sourcing and deal-making |
| 4 | Procurement Manager | Procurement | Manager / Director | Relevant where corporate travel, meetings, or event services are centrally procured |
| 5 | Director of Sales - MICE | Sales | Director | Important partner-side title for hotels, venues, and destinations attending to win group business |
| 6 | Partnerships Director | Business Development | Director / Head | Drives destination alliances, supplier agreements, and co-marketing deals |
| 7 | Travel Manager | Travel / Procurement | Manager / Director | Relevant for incentive travel and managed meetings programs |
| 8 | Event Technology Manager | Events / IT | Manager / Director | Buys or influences registration, apps, analytics, lead capture, and engagement platforms |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Core sector for hotels, resorts, venues, and accommodation suppliers | Venue sourcing, room blocks, group events, event operations |
| 2 | Leisure, Travel & Tourism | Highly relevant for tourism boards, destination marketers, and incentive travel operators | Destination promotion and packaged travel programs |
| 3 | Events Services | Direct fit for event agencies, planners, production teams, and intermediaries | Supplier sourcing, client event delivery, recurring project buying |
| 4 | Marketing & Advertising | Experiential and brand event agencies often attend or buy through partnerships | Brand activations, incentive experiences, client event delivery |
| 5 | Information Technology & Services | Event tech and digital experience tools are relevant to AIME’s platform model | Registration, data, engagement, AI, scheduling, attendee management |
| 6 | Computer Software | Useful for event-tech product providers and buyers seeking workflow tools | SaaS-led event enablement and analytics |
| 7 | Retail | Retail organizations can be corporate meeting and incentive buyers | Sales conferences, incentive trips, brand events |
| 8 | Financial Services | Large financial institutions are common users of meetings and conferences | Internal events, client conferences, managed meetings |
| 9 | Government Administration | Public sector tourism and event promotion bodies may participate or partner | Convention support, destination partnerships, event hosting |
| 10 | Nonprofit Organization Management | Associations and nonprofit congress organizers are meaningful buyer groups | Annual meetings, conferences, member events |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | Provided official homepage text | No numerical attendance disclosed in the supplied official source |
| Exhibitor count | Not publicly confirmed in the provided source | Unconfirmed | Provided official homepage text | Exhibit enquiry is promoted, but no exhibitor count is shown |
| Buyer count | Not publicly confirmed in the provided source | Unconfirmed | Provided official homepage text | Hosted buyer program is confirmed, but no buyer count is published in the supplied text |
| Speaker count | Not publicly confirmed in the provided source | Unconfirmed | Provided official homepage text | Learning platform is confirmed, but no agenda metrics are shown in the supplied text |
| Sponsor count | Not publicly confirmed in the provided source | Unconfirmed | Provided official homepage text | Partners section exists on the website navigation, but no sponsor totals are visible in the supplied text |
| Historical attendance | Not included here | Not verified | No prior-year metric was supplied from an official post-show report in the provided material | Prior-year participation evidence. Not a confirmed attendee list for the current edition. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Venue sourcing | Meeting space, conference capacity, city access, delegate experience | Hosted appointments and pre-scheduled meetings | Convention centers, hotels, resorts, unique venues |
| Destination selection | Appeal, connectivity, support, safety, program options | Destination showcases and buyer networking | Tourism boards, convention bureaus, DMCs |
| Event technology | Registration, scheduling, AI-assisted matchmaking, analytics, lead capture | Demonstrations, platform partnerships, workflow discussions | Software, attendee apps, CRM integrations, badge and data tools |
| Incentive travel | Memorable group experiences, logistics, VIP servicing | Agency and buyer sourcing conversations | Travel programs, excursions, destination experiences, hospitality packages |
| Education and professional development | Best practices, market trends, operational innovation | Thought leadership and speaker-led engagement | Consulting, training, technology, strategic service partners |
| Sustainability | Lower-impact event delivery and credible sustainability practices | Supplier differentiation and policy alignment discussions | Sustainable operations, waste reduction, carbon reporting, local sourcing |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event is explicitly built around business event professionals and suppliers, with a hosted buyer element. |
| Decision-maker availability | High | Meeting planners, event heads, destination sales leaders, and hosted buyers are commercially relevant decision-makers. |
| Data collection potential | Medium | Useful for intent-based lead generation, but public named attendee data appears limited in the supplied source. |
| Apollo targeting potential | Very High | The event maps well to clear industries, functions, titles, and geographies in Apollo.io. |
| Geographic targeting potential | High | Australia, New Zealand, and wider Asia Pacific provide a strong practical targeting frame. |
| Best outreach approach | High | Use event-led messaging focused on venue sourcing, hosted buyer meetings, destination partnerships, and event efficiency outcomes. |
| Overall lead quality | High | Strong for suppliers to the MICE industry; weaker for unrelated B2B categories. |
| Best use case | High | Best suited for exhibitor targeting, buyer profiling, event-tech prospecting, destination partnerships, and hospitality sales outreach. |
| Limitations / risks | Medium | Named attendee data is not confirmed in the supplied official source, so event-specific list building requires further organizer-side documentation. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Leisure, Travel & Tourism; Events Services; Marketing & Advertising; Information Technology & Services; Computer Software; Government Administration; Nonprofit Organization Management; Financial Services; Retail | Captures the most likely buyer and partner profiles aligned to the event |
| Departments | Events, Marketing, Procurement, Travel, Partnerships, Business Development, Sales, Operations | Focuses on buying and influence centers relevant to meetings and event sourcing |
| Seniority | Manager, Senior Manager, Director, VP, Head, CXO | Targets decision-makers and operational owners who can purchase or shortlist suppliers |
| Job titles | Head of Events, Event Director, Meeting Planner, Event Manager, Procurement Manager, Strategic Sourcing Manager, Travel Manager, Partnerships Director, Director of Sales MICE, Convention Sales Manager, Business Development Director, Event Technology Manager | Creates a highly relevant cross-section of buyer and influencer roles |
| Geography | Australia, New Zealand, Singapore, Hong Kong, Malaysia, Thailand, Indonesia, Philippines, United Arab Emirates, United Kingdom | Builds an Asia Pacific-led and globally connected buyer universe |
| Employee size | 11-50; 51-200; 201-500; 501-1000; 1001-5000; 5001+ | Covers agencies, mid-market organizers, major hotel groups, and enterprise event buyers |
| Keywords | MICE, meetings, incentives, conferences, exhibitions, hosted buyer, destination management, convention bureau, corporate events, event technology, incentive travel | Improves relevance when title structures vary between organizations |
| Technologies, if relevant | Event registration software, CRM, marketing automation, virtual/hybrid event tools, analytics platforms | Useful if selling event-tech, data, or workflow products |
| Revenue range, if relevant | Mid-market to enterprise for corporate buyers; broad range for agency and hospitality users | Helps prioritize accounts with recurring event spend |
| Company type | Private companies, public companies, government-linked destination bodies, nonprofit associations | Matches the mixed ecosystem visible in the event’s market positioning |
Suggested Apollo Search Logic: ("event" OR "events" OR "meetings" OR "conference" OR "incentive travel" OR "MICE" OR "hosted buyer" OR "destination") AND ("manager" OR "director" OR "head" OR "vp") with geography focused on Australia and Asia Pacific, then narrow by industry and employee size depending on whether the client sells to hotels, destinations, planners, agencies, or event-tech buyers.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| AIME Official Website | Official event website | Confirmed event name, positioning, dates, venue reference, city, and hosted buyer / exhibit focus from homepage content | High |
| AIME Homepage Text Provided by User | Primary source extract | Verified the explicit line: “15-17 February 2027, MCEC, Melbourne” and the wording “Where the Business Events World Meets in Asia Pacific” | High |
| Melbourne Convention and Exhibition Centre (MCEC) | Venue website | Venue identity and location reference for MCEC in Melbourne | Medium |
Suitability for B2B attendee list building: Moderate. The event is commercially relevant and buyer-led, but named current-year attendee organization data was not publicly confirmed in the supplied primary source. Best results will come from combining official event materials, post-show reports, hosted buyer documentation, exhibitor outreach, and Apollo-based account targeting.
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