CategoryAgriculture & Forestry
Agrishow: International Agriculture
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About this event
Agrishow: International Agriculture Trade Show
Date: April 26th to April 30th, 2027
Venue: Rodovia Prefeito Antônio Duarte Nogueira, Km 321, Ribeirão Preto, SP - Brazil
Time: 8 a.m. - 6 p.m.
About Agrishow
Agrishow is the biggest and most important agricultural technology trade show in Brazil and one of the largest in the world. It serves as a comprehensive platform for showcasing innovations, technologies, and best practices in agribusiness, providing a conducive environment for business connections and the evolution of the agricultural sector in Brazil.
Event Overview
Agrishow brings together agricultural solutions for all types of crops and property sizes. The event highlights the latest trends and innovations in agribusiness, featuring new technologies and field handling techniques. It plays a crucial role in the development of the agricultural industry by facilitating business opportunities, networking, and driving the growth of agribusiness in Brazil.
Key Highlights
- Significance: Recognized as a leading showcase for technological advancements in agribusiness.
- Scope: Covers a wide range of products and services including machinery, seeds, fertilizers, and digital solutions.
- Impact: Attracts over 800 exhibitor brands and more than 197,000 qualified visitors, spanning 520,000 m² of exhibition space.
- Trends: Focus on precision agriculture, biotechnology, drones, management software, and sensors.
Target Audience
- Who attends:
- Agricultural producers and landowners
- Agribusiness professionals and consultants
- Government and policy makers
- Academic and research institutions
- International buyers and investors
- Technology providers and suppliers
- Geographic Origin: Primarily Brazil, with international participation from global agribusiness leaders and investors.
- Audience Reach: Global, with a strong national presence and international influence.
Sample Buyer Companies
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | John Deere | https://www.deere.com/ | Agricultural Technology Manager | Leading provider of agricultural machinery and technology. |
| 2 | Bayer CropScience | https://www.bayer.com/ | Product Development Director | Major player in crop science and agricultural solutions. |
| 3 | Trimble Inc. | https://www.trimble.com/ | Precision Agriculture Specialist | Provider of GPS and precision agriculture technologies. |
| 4 | Cargill | https://www.cargill.com/ | Sustainability and Agritech Manager | Global leader in food and agriculture, focusing on sustainable practices. |
| 5 | Embrapa | https://www.embrapa.br/ | Agricultural Research Director | Brazilian agricultural research organization driving innovation. |
| 6 | Case IH | https://www.caseih.com/ | Marketing Manager, Latin America | Manufacturer of agricultural equipment and machinery. |
| 7 | Syngenta | https://www.syngenta.com/ | Crop Protection Manager | Global agribusiness company specializing in crop protection and seeds. |
| 8 | AGCO Corporation | https://www.agcocorp.com/ | Director of Agricultural Technology | Designer and manufacturer of agricultural machinery. |
| 9 | Yara International | https://www.yara.com/ | Sustainable Agriculture Manager | Leader in sustainable crop nutrition and fertilizer solutions. |
| 10 | Claas | https://www.claas.com/ | International Sales Manager | Manufacturer of agricultural machinery, including harvesters and tractors. |
Job Profiles, Industries, and Event Type
Job Profiles:
- Agricultural Technology Managers
- Product Development Directors
- PRECISION Agriculture Specialists
- Sustainability and Agritech Managers
- Agricultural Research Directors
- Marketing Managers, Latin America
- Crop Protection Managers
- Directors of Agricultural Technology
- Sustainable Agriculture Managers
- International Sales Managers
Industries:
- Agriculture
- Agritech
- Crop Science
- Agricultural Equipment Manufacturing
- Food Production
- Sustainability and Environmental Services
- Research and Development
Event Type: International Agricultural Technology Trade Show
Estimated Attendance
Over 197,000 qualified visitors and more than 800 exhibitor brands, with exhibition space spanning 520,000 m².
Key Focus Areas and Buyer Engagement
- Key Focus Areas:
- Innovations in agricultural technology
- Sustainable farming practices
- Precision agriculture and digital solutions
- Crop protection and seed development
- Agricultural machinery and equipment
- Buyer Engagement:
- Networking opportunities with key players in the agribusiness sector
- Exposure to the latest products and technologies in agriculture
- Workshops and seminars on best practices and innovations
- Business development and investment opportunities
Client-Product Fit Note
Please share your client's website to allow us to tailor the buyer list and engagement strategy to your specific product offerings. For instance:
- If your client sells agricultural machinery, we would prioritize companies like John Deere, Case IH, and AGCO Corporation.
- If your client offers crop protection solutions, we would focus on Bayer CropScience, Syngenta, and Yara International.
- If your client is in the agritech space, companies like Trimble Inc. and Embrapa would be key targets.
Final Recommendation
Agrishow is an excellent platform for B2B engagement in the agricultural sector, offering access to a diverse and influential audience. With its global reach and focus on innovation, it is an ideal event for companies looking to expand their presence in the agribusiness market.
Data sheet
Agrishow – Event Attendee & Buyer Profile Analysis
Event date: April 26–30, 2027
Location: Ribeirão Preto, São Paulo (SP), Brazil
Event status: Upcoming
Research date: June 30, 2026
Event Overview
| Event Name | Agrishow |
| Event Date | April 26–30, 2027, 8:00 a.m.–6:00 p.m. (Confirmed) |
| Event Status | Upcoming |
| Venue | Rodovia Prefeito Antônio Duarte Nogueira, Km 321 |
| City | Ribeirão Preto |
| State / Region | São Paulo (SP) |
| Country | Brazil |
| Organizer | Informa Markets (Confirmed on official website footer and brand information) |
| Official Event Website | agrishow.com.br |
| Event Type | International agricultural technology trade show / agribusiness exhibition |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Industrial Engineering; IT & Technology; Logistics & Transportation |
| Audience Reach | National with international relevance |
| Estimated Attendance / Expected Footfall | Current-year attendance figure not publicly confirmed by the organizer. Historical / prior-year official evidence states more than 197,000 qualified visitors in 2026. |
| Attendance Data Reliability | High for prior-year official figures; current-year attendance not yet confirmed |
| Main Purpose of Event | To showcase agricultural technologies, machinery, inputs, digital tools, and field-management innovations while enabling business development, sourcing, partnerships, and agribusiness market expansion. |
About the Event
Agrishow is positioned by its official website as the biggest and most important agricultural technology trade show in Brazil and one of the largest in the world. The event brings together solutions for different crop types, machinery needs, property sizes, and agribusiness operating models, with emphasis on innovation, field handling best practices, and major technology trends shaping agricultural productivity.
From a commercial standpoint, the event matters because it attracts qualified agribusiness visitors, exhibitor brands, and sector professionals seeking equipment, inputs, software, precision agriculture tools, and business partnerships. It is relevant for suppliers targeting growers, farm operators, cooperatives, distributors, machinery buyers, agri-tech adopters, and channel partners active in Brazil’s agricultural economy.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Farm owners and agricultural producers | Large farms, mid-sized producers, family agricultural operations | Direct buyers of machinery, irrigation, seeds, fertilizers, sensors, and software | Core commercial audience for equipment and farm productivity solutions |
| Agribusiness operations leaders | Agricultural enterprises, plantation groups, livestock and mixed-use operators | Operational decision-makers evaluating scale, efficiency, ROI, and field deployment | High-value buyers for mechanization, analytics, and process improvement tools |
| Procurement and sourcing teams | Agricultural groups, cooperatives, distributors, input buyers | Vendor evaluation, pricing review, sourcing negotiations | Important for bulk purchases and multi-site contracts |
| Agricultural cooperatives | Regional producer associations and cooperative networks | Influence purchasing standards and group buying decisions | Strong channel for broad member adoption |
| Dealers and distribution partners | Machinery dealers, ag-input distributors, regional resellers | Channel buyers and market-access intermediaries | Critical for supplier expansion into Brazil’s farming regions |
| Importers and international trade participants | Cross-border agri-equipment and input trading firms | Assess product suitability, partnerships, and market-entry opportunities | Relevant for export-oriented exhibitors and international manufacturers |
| Agri-tech and precision agriculture decision-makers | Connected farms, digital agri-service providers, technology-enabled producers | Evaluate drones, sensors, management software, data tools, biotechnology applications | High fit for technology suppliers and integration partners |
| Agricultural consultants and advisors | Independent agronomists, farm consultants, technical advisors | Influence recommendations and adoption decisions | Useful multipliers for supplier awareness and product validation |
| Industry professionals and business partners | Agribusiness companies, service providers, financing and support ecosystem | Partnership, market intelligence, channel development | Supports alliances, referrals, and broader ecosystem selling |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | Ribeirão Preto | High | Confirmed event location; major agricultural business hub within São Paulo state. |
| Host state / region | São Paulo state | Very High | Likely strong draw from agricultural operators, distributors, and commercial partners across SP. |
| Nearby business hubs | Interior São Paulo agribusiness corridor and nearby producing regions | High | Likely concentration of machinery buyers, input buyers, and cooperative stakeholders. |
| National reach | Brazil-wide visitor base | Very High | Official site positions Agrishow as Brazil’s largest agricultural technology fair, supporting national buyer relevance. |
| International reach | International agribusiness professionals and brands | Medium to High | The event is described as one of the largest in the world and offers international online accreditation, indicating international market relevance. |
| Trade corridors | Brazilian grain, livestock, and export-oriented agricultural regions | High | Relevant because the official content emphasizes Brazil’s scale in grain production, exports, and food supply. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | Official positioning as Brazil’s largest and most important agricultural technology trade show supports broad national buyer reach. |
| Global | Secondary relevance | The event is described as one of the largest in the world and has international accreditation references, indicating meaningful cross-border visibility. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Current-year buyer company list not publicly disclosed by organizer | N/A | The official website confirms exhibitor access points and product showcase pages, but no verifiable 2027 buyer or attendee organization list was available in the supplied official content. | agrishow.com.br | Procurement Director; Farm Operations Director; Agribusiness Purchasing Manager; Cooperative Buyer; Dealer Principal | Confirmed official limitation |
| Buyer-side organizations should be derived from official exhibitor/visitor directories when released | Agribusiness buyers | Useful for verified list-building once the organizer publishes current-year participant or matchmaking detail. | agrishow.com.br/en/visit | Category Manager; Strategic Sourcing Manager; Head of Agronomy; Supply Chain Director | Confirmed official limitation |
Suitable for B2B attendee list building, but verified buyer-company extraction should rely on official participant directories, exhibitor lists, sponsor lists, speaker organizations, or post-event materials. Based on the supplied official source, named buyer organizations for 2027 are not yet publicly confirmed.
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Procurement Director | Procurement | Director | Owns sourcing strategy for machinery, inputs, technology, and vendor selection. |
| 2 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Evaluates suppliers, pricing, quality, and contracts. |
| 3 | Farm Operations Director | Operations | Director | Makes operational adoption decisions tied to productivity and field performance. |
| 4 | Agribusiness Purchasing Manager | Purchasing | Manager | Important for recurrent purchasing and supplier evaluation. |
| 5 | Supply Chain Director | Supply Chain | Director | Relevant where equipment, inputs, storage, and logistics coordination are critical. |
| 6 | Head of Agronomy | Technical / Agronomy | Head / Director | Influences adoption of crop-specific technologies and field practices. |
| 7 | Precision Agriculture Manager | Technology / Operations | Manager | Key stakeholder for sensors, drones, data platforms, and software. |
| 8 | Dealer Principal / Channel Director | Sales / Distribution | Director / Owner | Critical for route-to-market partnerships and regional distribution. |
| 9 | Cooperative Buyer | Procurement | Manager | Influences group purchasing across member networks. |
| 10 | Business Development Director | Business Development | Director | Relevant for strategic partnerships, dealership agreements, and market expansion. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Agriculture | Direct fit for producers, growers, and agribusiness operators. | Farm technology, inputs, equipment, and productivity solutions. |
| 2 | Farming | Useful for operational farm businesses and field-scale buyers. | Machinery, irrigation, precision agriculture, crop management. |
| 3 | Machinery | Relevant to equipment manufacturers, dealers, and heavy machinery channels. | Agricultural equipment sourcing and dealership partnerships. |
| 4 | Industrial Automation | Aligns with precision agriculture, sensors, and process automation. | Field automation, monitoring, and connected farming. |
| 5 | Information Technology & Services | Relevant to management software and digital agri-solutions. | Farm platforms, analytics, data integration, mobile applications. |
| 6 | Computer Software | Supports buyer targeting for management software and digital agribusiness tools. | Farm management systems, planning tools, and decision support. |
| 7 | Biotechnology | Official content references biotechnology among key technology trends. | Crop enhancement, biological inputs, innovation partnerships. |
| 8 | Logistics & Supply Chain | Important for agricultural storage, movement, and input distribution. | Supply chain optimization and rural distribution networks. |
| 9 | Wholesale | Fits channel buyers and large-scale agricultural supply distribution. | Bulk purchasing and product distribution. |
| 10 | Import & Export | Relevant due to Brazil’s strong export-oriented agribusiness profile. | Cross-border trade, channel partnerships, and equipment sourcing. |
| 11 | Mechanical or Industrial Engineering | Applicable to engineering-heavy agriculture equipment and systems. | Equipment evaluation, technical procurement, implementation support. |
| 12 | Food Production | Downstream agribusiness buyers may monitor upstream technology trends. | Supply assurance, primary production efficiency, sourcing relationships. |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer for 2027 | Unconfirmed current-year | Official 2027 website content reviewed | Use historical attendance only for directional planning. |
| Historical attendance | More than 197,000 qualified visitors | Historical / prior-year evidence | Official Portuguese homepage reference to 2026 edition | Prior-year participation evidence. Not a confirmed attendee list for the current edition. |
| Exhibitor count | More than 800 exhibitor brands | Historical / prior-year evidence | Official Portuguese homepage reference to 2026 edition | Useful indicator of market scale; not yet confirmed for 2027. |
| Buyer count | Not publicly confirmed | Unconfirmed | No verified buyer figure in supplied official content | Qualified visitor figure is broader than a named buyer count. |
| Speaker count | Not publicly confirmed | Unconfirmed | No verified speaker count in supplied official content | The website references speakers and professionals on the platform, but no numeric count was verified. |
| Exhibition area | 520,000 m² | Historical / prior-year evidence | Official Portuguese homepage reference to 2026 edition | Scale indicator supporting strong lead-generation potential. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Agricultural machinery | Productivity, scale, durability, labor efficiency | On-site demos, dealer discussions, replacement-cycle planning | Tractors, harvest systems, implements, automation upgrades |
| Precision agriculture | Yield optimization, variable input control, field visibility | ROI-led selling to operations and agronomy teams | Sensors, guidance systems, analytics, connected devices |
| Drones | Monitoring, mapping, application efficiency | Pilot programs and technical proof-of-value conversations | Agricultural drone hardware, software, and service support |
| Management software | Operational planning, reporting, input management, cost control | Executive demos and process digitization discussions | Farm ERP, agronomy systems, mobile apps, dashboards |
| Biotechnology | Resilience, productivity, innovation in crop systems | Technical consultations and innovation partnerships | Biological inputs, trait-related solutions, R&D partnerships |
| Field handling techniques | Best practices, efficiency, crop health | Knowledge-based selling and comparative demonstrations | Training, consulting, technical services, agronomic support |
| Business partnerships | Distribution, co-selling, territory expansion | Channel recruitment and alliance development | Dealer programs, reseller terms, market-entry support |
| Sustainability | Resource efficiency and responsible operational practices | Positioning around efficiency, stewardship, and long-term value | Water, energy, monitoring, low-waste and optimization solutions |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event directly aligns with agricultural technology, farm operations, and agribusiness sourcing. |
| Decision-maker availability | High | Qualified visitors and broad solution categories suggest strong access to operational and procurement stakeholders. |
| Data collection potential | Medium to High | Good opportunity if official exhibitor directories, visitor registration signals, and event content pages are monitored, but named current-year buyer organizations are not yet public. |
| Apollo targeting potential | High | The event maps well to agriculture, machinery, industrial automation, software, and distribution-focused filters. |
| Geographic targeting potential | High | Brazil and São Paulo-focused targeting can be applied effectively, with expansion to major producing regions. |
| Best outreach approach | High | Use event-led outreach around technology launches, field ROI, operational efficiency, and Brazilian agribusiness growth. |
| Overall lead quality | Very High | Large-scale, sector-specific, and commercially oriented event with historically strong visitor volume. |
| Best use case | High | Lead generation, dealer recruitment, buyer profiling, exhibitor targeting, and agribusiness account penetration. |
| Limitations / risks | Medium | Current-year named buyer-company confirmation is limited in the supplied official content; list quality improves when official directories are published. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Agriculture; Farming; Machinery; Industrial Automation; Information Technology & Services; Computer Software; Biotechnology; Logistics & Supply Chain; Wholesale; Import & Export; Mechanical or Industrial Engineering; Food Production | Concentrates on buyer groups most aligned with agribusiness technology adoption and channel purchasing. |
| Departments | Procurement; Operations; Supply Chain; Engineering; Information Technology; Business Development; Sales | Targets budget owners, technical evaluators, and partnership decision-makers. |
| Seniority | Owner; Partner; CXO; VP; Director; Head; Manager | Reaches both strategic and operational buying influence. |
| Job titles | Procurement Director; Purchasing Manager; Strategic Sourcing Manager; Farm Operations Director; Head of Agronomy; Precision Agriculture Manager; Supply Chain Director; Dealer Principal; Channel Director; Business Development Director | Direct alignment with agricultural purchasing, adoption, and distribution roles. |
| Geography | Brazil first; São Paulo state priority; expand to major Brazilian agricultural regions | Improves event-fit relevance and market density. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001+ | Covers both owner-led operations and enterprise agribusiness groups. |
| Keywords | agronegócio, agribusiness, precision agriculture, agricultura de precisão, farm management, drones, sensores, biotechnology, irrigation, crop production, dealer, cooperative | Captures Portuguese and English market terms relevant to Brazil. |
| Technologies, if relevant | Agricultural software, IoT/sensors, drone programs, ERP, analytics tools | Useful for precision agriculture and digital operations positioning. |
| Revenue range, if relevant | Mid-market to enterprise where available | Helps prioritize buyers with scale and procurement complexity. |
| Company type | Private companies; cooperatives; distributors; dealer networks; enterprise agricultural operators | Matches the most commercially relevant attendee archetypes. |
Suggested Apollo Search Logic: Target companies in Brazil using industry filters such as Agriculture OR Farming OR Machinery OR Industrial Automation OR Information Technology & Services, then layer titles such as "Procurement Director" OR "Purchasing Manager" OR "Farm Operations Director" OR "Head of Agronomy" OR "Precision Agriculture Manager" OR "Supply Chain Director" OR "Channel Director". Add keywords including "agronegócio", "precision agriculture", "drones", "management software", and "sensors" to improve event-fit accuracy.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Agrishow Official Website (English Home) | Official event website | Confirmed event dates, hours, city, state, country, address line, event positioning, international relevance, and organizer association with Informa Markets. | High |
| Agrishow Official Website (Portuguese Home) | Official event website | Verified prior-year official attendance figures: more than 800 exhibitor brands, more than 197,000 qualified visitors, and 520,000 m² exhibition area for the 2026 edition. | High |
| Agrishow Visit Section | Official event navigation / visitor section | Verified existence of visitor-facing and exhibitor-list resources, although no named 2027 buyer organizations were confirmed in the supplied content. | High |
| Organizer note from official footer | Official website footer content | Verified Informa Markets as operating brand and event platform owner context within Informa PLC ecosystem. | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Agrishow: International Agriculture — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds