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About this event
AgriCon India 2026
Date: January 15–18, 2026
Venue: Indian Agricultural Research Institute (IARI), New Delhi, India
Event Type: Agriculture & Agri-Business Conference, Trade Exhibition, Farmer Training, Agri-Tech Showcase
Estimated Attendance: 25,000+ attendees including farmers, agri-enterpreneurs, researchers, government officials, and industry leaders
1. Who Attends (BUYERS / ATTENDEES)
AgriCon India attracts a diverse mix of stakeholders across the agricultural value chain. Key buyer profiles include:
- Progressive Farmers & Farm Managers
- Agricultural Cooperatives and Farmer Producer Organizations (FPOs)
- Agri-Business Owners and Entrepreneurs
- Government Agricultural Officers and Policy Makers
- Research Scientists and Academic Institutions
- Agri-Tech Companies and Equipment Manufacturers
- Input Suppliers (Seeds, Fertilizers, Pesticides)
- Logistics and Supply Chain Managers
- Export-Import Businesses and Traders
2. Location + Attendee Geographic Origin
Show Location: Indian Agricultural Research Institute (IARI), New Delhi, India
Attendee Origin: Primarily India with growing international participation from South Asia, Africa, and Southeast Asia.
Best Geographic Targeting:
- India (National focus, especially states like Punjab, Haryana, Maharashtra, and Karnataka)
- South Asian countries (Bangladesh, Nepal, Sri Lanka)
- African nations focused on tropical agriculture (Kenya, Nigeria)
- Global agri-tech companies with Indian operations
3. Audience Reach
Reach Type: National with International Participation
While the core audience is Indian farmers, agri-businesses, and policymakers, the event draws global attention through partnerships with international agri-tech firms, research institutions, and diplomatic missions.
4. Sample Buyer Company Names + Websites
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Mahindra & Mahindra (Farm Equipment) | https://www.mahindra.com | General Manager, Agri-Equipment Sales | Leading tractor and farm machinery manufacturer in India |
| 2 | Bayer CropScience India | https://www.bayer.in | Head of Farmer Engagement | Major supplier of seeds, pesticides, and digital farming solutions |
| 3 | Amul (Gujarat Cooperative Milk Marketing Federation) | https://www.amul.com | Procurement Manager | India’s largest dairy cooperative with extensive farmer networks |
| 4 | PI Industries Ltd. | https://www.pigroup.com | Business Development Manager, Agrochemicals | Key player in agrochemicals and crop protection solutions |
| 5 | Infosys (Agri-Tech Solutions) | https://www.infosys.com | Director, Digital Agriculture | Provides IT solutions for farm management, IoT, and data analytics |
5. Job Profiles, Industries & Event Type
Best Job Profiles to Target:
- Farm Manager
- Agricultural Engineer
- Business Development Manager, Agri-Business
- Procurement Head, Agri-Inputs
- Director of Farmer Welfare Programs
- Agronomist
- Agri-Tech Product Manager
- Export Manager, Agricultural Products
Industries to Focus:
- Agriculture & Farming
- Fertilizers & Agrochemicals
- Farm Equipment & Machinery
- Food Processing & Distribution
- Agri-Tech & Digital Farming
- Dairy & Livestock
- Government & Policy
6. Estimated Attendance
Total Expected Footfall: 25,000+ attendees
Breakdown:
- 15,000+ Farmers and FPO Representatives
- 5,000+ Agri-Business Professionals
- 3,000+ Government Officials and Policymakers
- 2,000+ Researchers and Academics
- 5,000+ Trade Visitors and Exhibitors
7. Key Focus Areas & Buyer Engagement
Key Focus Areas:
- Sustainable Farming Practices
- Precision Agriculture and IoT
- Crop Protection and Soil Health
- Livestock and Dairy Management
- Agri-Export Opportunities
- Farmer Training and Capacity Building
- Agri-Finance and Insurance
Buyer Engagement Angle:
Position your client’s product as a solution for scalable farmer outreach, agri-tech adoption, or input supply chain optimization. Highlight partnerships with FPOs, government schemes integration, or digital tools for smallholder farmers.
8. Client-Product Fit Note
Please share your client’s website to refine the buyer list. For example:
- If your client sells agri-machinery, target farm equipment manufacturers like Mahindra, John Deere, and local cooperatives.
- If your client offers digital farming software, focus on agri-tech companies like InfoSys, agronomists, and research institutions.
- If your client provides agrochemicals, prioritize buyers from Bayer, PI Industries, and state agricultural departments.
9. Final Recommendation
AgriCon India is a high-value event for B2B outreach in agriculture, particularly for companies targeting farmers, FPOs, and agri-businesses. The event combines policy dialogue, technology showcase, and farmer engagement, making it ideal for brands seeking long-term market penetration in Indian agriculture.
Quality Rating for B2B Attendee List Sales: 9/10
Strong national relevance, diverse stakeholder participation, and policy influence. Filter buyers carefully to exclude casual visitors and focus on decision-makers.
Data sheet
AgriCon India – Event Attendee & Buyer Profile Analysis
Event Date: 01 October 2026 – 03 October 2026
Location: Bangalore International Exhibition Centre (BIEC), Bengaluru, Karnataka, India
Event Status: Upcoming
Research Date: 30 June 2026
Event Overview
| Event Name | AgriCon India |
| Event Date | 01 October 2026 – 03 October 2026 |
| Event Status | Upcoming |
| Venue | Bangalore International Exhibition Centre (BIEC) |
| City | Bengaluru |
| State / Region | Karnataka |
| Country | India |
| Organizer | Not publicly confirmed in the user-provided details |
| Official Event Website | Not publicly confirmed in the available event details |
| Event Type | Agriculture conference, trade exhibition, agri-tech showcase, and buyer-supplier networking event |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Food & Beverages; Industrial Engineering; Logistics & Transportation; IT & Technology |
| Audience Reach | National, with potential South Asia participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to medium; current-year verified attendance data not available from the provided details |
| Main Purpose of Event | To connect farmers, agri-businesses, technology providers, input suppliers, government stakeholders, and buyers around agricultural productivity, innovation, sourcing, and market development |
About the Event
AgriCon India is positioned as an agriculture-focused business event bringing together stakeholders across the farm-to-market value chain. Based on the provided event description and location details, the show is designed to support commercial sourcing, agri-tech discovery, farmer engagement, knowledge exchange, and policy or institutional networking. Its Bengaluru location places it near one of India’s strongest agri-tech, startup, logistics, and enterprise buyer ecosystems.
The event is relevant for suppliers selling to farmers, agri-input distributors, cooperatives, food producers, processors, equipment buyers, and agricultural institutions. It may also attract government and research stakeholders involved in productivity, sustainability, mechanization, precision agriculture, post-harvest handling, and rural market development. For B2B lead generation, the event has good potential for list building if official attendee, speaker, exhibitor, or sponsor data becomes available.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Farm owners and progressive farmers | Commercial farms, large individual farmers, contract growers | Direct buyers of seed, fertilizer, crop protection, machinery, irrigation, and advisory services | High; core demand for agricultural inputs and equipment |
| Farmer Producer Organizations (FPOs) and cooperatives | FPOs, PACS, cooperative societies, grower groups | Collective procurement, aggregation, and supplier selection | High; often seek inputs, storage, packaging, logistics, and financing |
| Agri-business owners and entrepreneurs | Input firms, farm service firms, processors, agritech startups | Decision-makers for partnerships, technology, sourcing, and expansion | High; open to innovation, platforms, and channel partnerships |
| Government agriculture departments and extension officers | State agriculture departments, district offices, extension agencies | Influence public programs, demonstration pilots, and procurement | High; relevant for policy, pilot projects, and public-sector outreach |
| Research institutions and academic buyers | Agricultural universities, research institutes, labs | Influence trials, innovation adoption, and institutional buying | Medium to high; useful for research-grade tools and validation partners |
| Agri-input distributors and wholesalers | Seed distributors, fertilizer wholesalers, agrochemical dealers | Channel buyers and resellers for inventory expansion | High; strong fit for product distribution and channel sales |
| Food processors and packers | Millers, processors, packhouses, cold-chain operators | Procurement and specification-setting for raw materials and equipment | High; aligns with post-harvest, quality, and supply chain solutions |
| Logistics and export-import businesses | Freight forwarders, exporters, traders, warehousing firms | Influence sourcing, handling, cold chain, and trade routing decisions | Medium to high; relevant for movement, storage, and trade services |
| Agri-finance and insurance stakeholders | Banks, NBFCs, insurers, fintech lenders | Enable farm credit, crop insurance, and working capital | Medium; relevant for financial products and risk solutions |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Bengaluru host city | Local and metro-area attendees | Medium | Strong access to agri-tech, startups, and corporate support functions |
| Karnataka | State-level farmers, institutions, distributors, and agri-businesses | High | Large agricultural base and strong agri-tech ecosystem |
| Nearby business hubs | Pune, Chennai, Hyderabad, Coimbatore, Kochi, Mumbai, Delhi NCR | Medium to high | Likely source markets for agribusiness, logistics, and technology suppliers |
| National reach | Across India | High | Relevant for nationwide procurement, distribution, and policy participation |
| International reach | South Asia and select global agribusiness participants | Low to medium | Possible participation from exporters, vendors, and development organizations |
| Trade corridor relevance | Agri input, agri-output, and food supply chain corridors | Medium | Useful for distributors, exporters, cold-chain, and warehousing outreach |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is best positioned as an India-wide agricultural business event with broad sourcing and buyer participation potential. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Department of Agriculture & Farmers Welfare, Government of India | Government / procurement organization | Relevant for policy, programs, demonstrations, and institutional buying | agricoop.gov.in | Director, Joint Secretary, Procurement Officer, Project Director | Confirmed Government / Procurement Organization |
| Indian Council of Agricultural Research (ICAR) | Research / institutional buyer | Potential buyer for research tools, lab systems, field trials, and agri-innovation | icar.org.in | Director, Scientist, Procurement Head, Technology Transfer Officer | Confirmed Government / Procurement Organization |
| NABARD | Agricultural finance institution | Supports rural development, FPO financing, and agri-program ecosystems | nabard.org | GM, DGM, Project Head, Rural Development Officer | Confirmed Government / Procurement Organization |
| IFFCO | Cooperative / input buyer | Major agri-input and farmer network stakeholder | iffco.in | Procurement Manager, Sourcing Head, Business Development, Channel Head | Strong Market Fit, Attendance Not Confirmed |
| KRIBHCO | Cooperative / fertilizer buyer | Relevant for fertilizer, crop nutrition, logistics, and farm outreach | kribhco.net | Head Procurement, Supply Chain Manager, Marketing Head | Strong Market Fit, Attendance Not Confirmed |
| Nuziveedu Seeds | Seed company | Potential buyer for field inputs, agronomy, and distribution solutions | nuziveeduseeds.com | Procurement Manager, Category Manager, Sales Director, Agronomy Head | Strong Market Fit, Attendance Not Confirmed |
| Mahyco | Seed / agri-biotech company | Relevant for seed innovation, farm trials, and distribution | mahyco.com | Business Development Director, Procurement, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Godrej Agrovet | Agri-business / food & animal feed | Likely buyer for farm inputs, feed, processing, and supply chain services | godrejagrovet.com | Procurement Head, Supply Chain Director, Operations Head | Strong Market Fit, Attendance Not Confirmed |
| Coromandel International | Agricultural inputs company | Strong fit for fertilizer, crop protection, and agri-network engagement | coromandel.biz | Procurement Manager, Marketing Director, Product Head | Strong Market Fit, Attendance Not Confirmed |
| DeHaat | Agri-tech / farmer services platform | Potential buyer for digital agri solutions, farmer engagement, and supply chain tools | dehaat.com | CIO, CTO, Product Head, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| NCDEX | Agri-market infrastructure / exchange | Relevant for price discovery, trading ecosystem, and agri-market services | ncdex.com | Business Development Director, Partnerships, Market Operations Head | Strong Market Fit, Attendance Not Confirmed |
| ITC Agri Business | Food / agri supply chain buyer | Relevant for sourcing, food systems, traceability, and farmer programs | itcportal.com | Procurement Director, Supply Chain Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Amul / GCMMF | Dairy cooperative / buyer network | Relevant for feed, chilling, logistics, packaging, and dairy farm systems | amul.com | Procurement Manager, Operations Director, Supply Chain Head | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns vendor sourcing, category strategy, and buying decisions |
| 2 | Director of Agriculture / Farm Operations Director | Operations | Director | Influences input, machinery, and process adoption |
| 3 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates suppliers for seeds, inputs, packaging, logistics, and services |
| 4 | Supply Chain Director / Manager | Supply Chain | Director / Manager | Key for traceability, logistics, warehousing, and farm-to-market execution |
| 5 | Category Manager | Commercial / Procurement | Manager | Manages category-specific buying and supplier selection |
| 6 | Operations Director / Operations Manager | Operations | Director / Manager | Evaluates operational efficiency, equipment, and service providers |
| 7 | Partnerships Director / Business Development Director | Partnerships / Growth | Director | Targets alliance-building, channel expansion, and ecosystem deals |
| 8 | Government Agriculture Officer / Program Officer | Public Sector | Officer / Manager | Supports pilots, schemes, and field deployment |
| 9 | Product Manager / Agronomy Head | Product / Technical | Manager / Director | Assesses product-market fit, trials, and field adoption |
| 10 | Logistics Manager / Cold Chain Manager | Logistics | Manager | Relevant for storage, transport, and perishables movement |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Agriculture | Direct fit for agri-farm stakeholders, inputs, and farm services | Farm buyers, cooperatives, input channel sales |
| 2 | Food & Beverages | Relevant for farm-to-food supply chain stakeholders | Processors, buyers, sourcing teams |
| 3 | Logistics & Supply Chain | Strong relevance for post-harvest movement and storage | Cold chain, warehousing, freight, routing |
| 4 | Environmental Services | Sustainability, soil, water, and waste solutions matter in agriculture | Sustainability programs and compliance |
| 5 | Industrial Automation | Relevant for farm mechanization and processing automation | Equipment sales, smart systems |
| 6 | Information Technology & Services | Agri-tech platforms, data, and farmer engagement software | CRM, analytics, mobile, IoT |
| 7 | Government Administration | Public-sector buyers and program stakeholders may attend | Policy, grants, tenders, pilots |
| 8 | Wholesale | Fits distributors and agri-input channel partners | Dealer network expansion |
| 9 | Packaging & Containers | Relevant for harvest packaging and transport protection | Packhouse and export packaging buyers |
| 10 | Banking | Farm finance and rural lending are adjacent buying areas | Agri-finance and lending partnerships |
| 11 | Retail | Useful where farm products move into retail and FMCG channels | Category sourcing and supply chain |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | No official attendance figure available in the provided details | Use only after organizer confirmation |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No official exhibitor directory provided | Potentially useful for prospecting if an exhibitor list is released |
| Buyer count | Not publicly confirmed | Unconfirmed | No verified buyer registration data available | Likely mix of farmers, distributors, and institutional stakeholders |
| Historical attendance | Prior-year participation evidence available in the user-provided description only | Historical reference only | User-provided reference mentions 25,000+ for an earlier edition/location | Not a confirmed estimate for the Bengaluru 2026 edition |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Better sourcing, vendor quality, cost control | Meet procurement leaders and category managers | Supplier platforms, sourcing services, tender support |
| Technology / Agri-tech | Digital adoption, farm data, advisory tools | Target innovation buyers and startup decision-makers | Software, analytics, IoT, mobile platforms |
| Sustainability | Resource efficiency, soil health, waste reduction | Engage ESG and farm productivity stakeholders | Sustainable inputs, environmental services, monitoring tools |
| Logistics | Cold chain, warehousing, routing, export handling | Connect with supply chain and transport buyers | Freight, warehousing, cold-chain, packaging |
| Mechanization / Equipment | Productivity, labor savings, field performance | Meet farm owners and operations leaders | Machinery, automation, accessories, maintenance |
| Finance / Insurance | Credit access, risk reduction, coverage | Cross-sell into farming ecosystems and cooperatives | Lending, insurance, payments, underwriting tools |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong relevance to farmers, agri-business, input suppliers, logistics, and public-sector stakeholders. |
| Decision-maker availability | Medium | Likely presence of owners, directors, and department heads; official attendee list not verified. |
| Data collection potential | Medium | Improves significantly if exhibitor, speaker, or sponsor lists are published. |
| Apollo targeting potential | High | Clear job-title and industry mapping exists for agriculture, food, logistics, and government-related accounts. |
| Geographic targeting potential | High | Strong India-wide and Karnataka-focused targeting potential. |
| Best outreach approach | Multi-touch B2B outreach | Use job-title, industry, and geography filters, then validate with event participation data where available. |
| Overall lead quality | High | Good event for lead generation in agriculture-adjacent B2B markets, especially if official participation lists are released. |
| Best use case | Prospecting and account targeting | Best used for sales outreach, channel development, and attendee profiling. |
| Limitations / risks | Moderate | Organizer, exhibitor, and attendance information is not fully verified in the supplied details. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Agriculture; Food & Beverages; Logistics & Supply Chain; Wholesale; Retail; Government Administration; Information Technology & Services; Environmental Services; Banking | Capture the most relevant buyer and stakeholder universe for the event |
| Departments | Procurement; Operations; Supply Chain; Product; Business Development; Partnerships; Government Relations; Agriculture; Finance | Focus on teams that influence sourcing, purchasing, and partnerships |
| Seniority | Manager; Director; VP; CXO; Owner; Partner; Head | Prioritize decision-makers and budget owners |
| Job titles | Procurement Manager, Head of Procurement, Supply Chain Director, Operations Director, Category Manager, Agronomy Head, Product Manager, Business Development Director, Partnerships Director, Government Agriculture Officer | High-intent titles for event lead generation |
| Geography | India; Karnataka; Bengaluru; Maharashtra; Tamil Nadu; Telangana; Andhra Pradesh; Punjab; Haryana | Prioritize Indian agri hubs and nearby business corridors |
| Employee size | 11–50, 51–200, 201–500, 501–1000, 1001–5000, 5000+ | Captures both SMEs and large institutional buyers |
| Keywords | agriculture, agribusiness, agri-tech, farm, farmer, seed, fertilizer, crop protection, irrigation, cold chain, warehouse, food processing, cooperative, FPO, supply chain | Improves relevance for event-aligned accounts |
| Company type | Buyer organizations, cooperatives, government bodies, processors, distributors, importers, exporters, platforms | Avoids pure vendor-only lists and improves buyer targeting |
Suggested Apollo Search Logic: agriculture OR agribusiness OR agri-tech OR seed OR fertilizer OR irrigation OR “food processing” OR “supply chain” OR cooperative OR FPO, with seniority in Manager, Director, VP, Head, Owner, and geography set to India with a Karnataka/Bengaluru emphasis.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Bangalore International Exhibition Centre (BIEC) | Venue website | Venue identity and Bengaluru location reference | High |
| Department of Agriculture & Farmers Welfare | Government website | Government-side stakeholder relevance for agricultural events | High |
| Indian Council of Agricultural Research (ICAR) | Government / research website | Research and institutional buyer relevance for agri innovation | High |
| NABARD | Government / financial institution website | Agri-finance and rural development stakeholder fit | High |
| User-provided event details and reference description | Client-supplied information | Confirmed date, venue, city, country, and event positioning for this report | Medium to high for user-provided fields |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to AgriCon India — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds