Agri-Marketing Conference & Trade Show - NAMA
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About this event
Agri-Marketing Conference & Trade Show - NAMA
Dates: April 21-23, 2027
Venue: Kansas City, MO
The Agri-Marketing Conference & Trade Show, organized by the National Agri-Marketing Association (NAMA), is a premier event for professionals in the agricultural marketing industry. Held annually, the conference brings together marketing experts, agribusiness leaders, and industry innovators to share insights, explore new trends, and network with peers.
The event features a dynamic trade show showcasing the latest products, services, and technologies in agri-marketing. Attendees can participate in educational sessions, workshops, and panel discussions focused on topics such as digital marketing, brand strategy, market research, and sustainable agriculture practices.
A key highlight of the conference is the Best of NAMA awards, which recognize excellence in agri-marketing campaigns and strategies. Additionally, the event provides opportunities for students and young professionals to engage with industry leaders through mentorship programs, competitions, and networking events.
Location: The 2027 Agri-Marketing Conference will take place in Kansas City, MO, a central hub for agricultural business and innovation in the United States. The city's robust agribusiness community and state-of-the-art event facilities make it an ideal host for this national gathering.
Target Audience: The conference attracts a diverse audience, including agribusiness marketers, marketing agencies, agricultural producers, educators, students, and industry suppliers. International attendees also participate, reflecting the global nature of the agricultural sector.
Estimated Attendance: While exact figures for the 2027 event are not yet available, NAMA conferences typically draw over 1,000 attendees, including top decision-makers from leading agribusiness firms.
Key Focus Areas: Digital transformation in agriculture, sustainability, consumer engagement, data-driven marketing, and emerging technologies in agri-marketing.
Buyer Engagement: The event offers a platform for B2B engagement, with opportunities for companies to connect with potential clients, partners, and talent. Exhibitors can showcase their products and services to a targeted audience of marketing professionals and agribusiness decision-makers.
Data sheet
Agri-Marketing Conference & Trade Show - NAMA – Event Attendee & Buyer Profile Analysis
Event date: April 21-23, 2027
Location: Kansas City, Missouri, United States
Event status: Upcoming
Research date: June 30, 2026
Event Overview
| Event Name | Agri-Marketing Conference & Trade Show - NAMA |
| Event Date | April 21-23, 2027 |
| Event Status | Upcoming |
| Venue | Not yet publicly confirmed on the official event page reviewed. |
| City | Kansas City |
| State / Region | Missouri |
| Country | United States |
| Organizer | National Agri-Marketing Association (NAMA) |
| Official Event Website | nama.org |
| Event Type | Association conference and trade show |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Business Services; Education & Training |
| Audience Reach | National |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for attendance volume; confirmed for dates, city, and organizer from official NAMA event page. |
| Main Purpose of Event | To convene agri-marketing professionals, agribusiness brands, agencies, media, service providers, and industry leaders for education, networking, recognition, and commercial relationship development. |
About the Event
The Agri-Marketing Conference & Trade Show is a national event presented by the National Agri-Marketing Association. Based on the official NAMA National Events page, the 2027 edition is scheduled for April 21-23, 2027 in Kansas City, Missouri. The event sits within the agribusiness marketing ecosystem and is positioned as a professional gathering for brand, communications, strategy, media, and commercial leaders serving agriculture-related markets.
For suppliers, the event is relevant less as a pure procurement expo and more as a relationship-driven B2B networking environment where marketing decision-makers, agribusiness executives, agencies, media partners, service firms, and association members interact. It is potentially valuable for lead generation into agricultural marketing, branding, digital services, research, communications technology, sponsorship, and professional services; however, public current-year attendee and exhibitor detail is limited at this stage, which reduces certainty for attendee-list building.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Agribusiness marketing leaders | Seed, crop protection, animal health, machinery, ag technology, input, grain, and farm service companies | Influence martech, agency, media, research, event, branding, and communications spending | High relevance for agencies, software vendors, publishers, and data providers |
| Corporate communications and brand teams | Agribusiness manufacturers, cooperatives, food and input brands | Select campaign partners, creative vendors, public relations firms, and content tools | Strong fit for communications platforms and content production services |
| Marketing agencies and consultancies | Specialist ag agencies, branding firms, market research companies, digital consultancies | Both buyers and sellers of subcontracted creative, technology, and data services | Useful for partnership building and channel relationships |
| Media and publishing organizations | Agricultural media brands, trade publications, advertising networks | Buy or influence ad tech, audience data, sponsorship, and content partnerships | Relevant for lead generation, media buying, and co-marketing offers |
| Market research and data teams | Agribusiness intelligence firms, internal insights teams, analytics providers | Evaluate data platforms, consumer/farmer insight tools, measurement vendors | High relevance for analytics, survey, and audience measurement solutions |
| Sales enablement and business development leaders | Agribusiness suppliers and service firms selling into farm and channel markets | Influence CRM, ABM, event sponsorship, content, and lead generation investments | Strong fit for demand generation tools and pipeline development services |
| Association leaders and chapter stakeholders | NAMA leadership, chapter leaders, member committees | Influence sponsorship, membership services, events, and education partnerships | Relevant for sponsorship and association partnership sales |
| Students and early-career professionals | Student NAMA chapters, emerging ag marketing talent | Limited direct buying authority; strong future pipeline value | Best for employer branding, recruiting, and education-oriented offerings |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Kansas City metro | Local and nearby agribusiness, agency, media, and association professionals | Moderate | Kansas City is a recognized agribusiness hub and repeated host city for future NAMA conference dates. |
| Missouri and Kansas | Regional member base, agricultural marketers, cooperatives, farm media, and service firms | High | Strong regional fit due to concentration of agricultural organizations across the bi-state area. |
| Midwest business hubs | Attendees from Iowa, Illinois, Nebraska, Minnesota, Indiana, and other ag-heavy states | High | Likely concentration of agribusiness marketing and commercial teams due to the event’s industry focus. |
| National U.S. reach | NAMA members and agribusiness professionals from across the United States | High | Official positioning under National Events supports a nationwide audience profile. |
| International | Possible limited participation from multinational agribusiness brands and agencies | Low to Moderate | International attendance not publicly confirmed from the official page reviewed. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is listed by the National Agri-Marketing Association as a national event and is designed for a U.S.-wide professional audience. |
| Regional | Secondary practical reach | Kansas City location likely increases Midwest participation, especially from surrounding agricultural states. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Public current-year buyer company list not available | Not disclosed | The official NAMA National Events page confirms the 2027 dates and city, but does not publish attendee, exhibitor, sponsor, speaker, or buyer organizations in the supplied official material. | nama.org | VP Marketing, Director of Marketing, Brand Manager, Agency Principal, Media Director, Business Development Director | Confirmed official event existence; attendee organizations not publicly confirmed |
Assessment: This event is relevant for B2B prospecting into agribusiness marketing functions, but it is currently weak for verified attendee-list building because the organizer page reviewed does not disclose a current-year company roster.
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Marketing Officer | Marketing | C-Level | Owns strategic brand, media, agency, and marketing technology direction. |
| 2 | VP Marketing | Marketing | VP | Key budget owner for campaigns, sponsorships, and external partners. |
| 3 | Director of Marketing | Marketing | Director | Common operational decision-maker for platform, agency, and campaign selection. |
| 4 | Brand Director / Brand Manager | Brand / Product Marketing | Director / Manager | Influences messaging, positioning, launches, and campaign execution. |
| 5 | Communications Director | Communications / PR | Director | Relevant for PR, content, media placement, and corporate reputation solutions. |
| 6 | Digital Marketing Director | Digital Marketing | Director | Strong buyer for martech, analytics, advertising, and campaign automation tools. |
| 7 | Market Research Director | Insights / Research | Director | Buys data, audience insights, measurement, and survey services. |
| 8 | Agency Principal / Managing Director | Executive / Client Services | Owner / Partner / Director | Potential partner or buyer of subcontracted specialist services. |
| 9 | Business Development Director | Sales / Partnerships | Director | Useful contact for sponsorship, partnership, and pipeline-building offers. |
| 10 | Partnerships Director | Partnerships | Director | Relevant for media, association, platform, and content collaboration deals. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Agriculture | Core event alignment with agribusiness and agricultural marketing professionals. | Brand, communications, campaign, and event partnership outreach. |
| 2 | Marketing & Advertising | Ag-focused agencies and marcom firms are highly relevant participants. | Agency partnerships, subcontracting, and specialist service sales. |
| 3 | Market Research | Research, insights, and measurement functions are central to marketing events. | Data, survey, intelligence, and reporting solutions. |
| 4 | Online Media | Digital publishers and media networks serve ag audiences. | Advertising partnerships, audience extension, and sponsored content. |
| 5 | Publishing | Trade publications are common participants in sector marketing ecosystems. | Media sales, subscriptions, audience data, and brand partnerships. |
| 6 | Information Technology & Services | Relevant for CRM, analytics, event tech, and digital transformation vendors. | Martech, integration, reporting, and workflow tools. |
| 7 | Computer Software | Software products supporting marketing execution are relevant to attendees. | Automation, analytics, content, and campaign management. |
| 8 | Events Services | Association conferences typically involve sponsorship and event services buyers. | Booth services, AV, registration tech, and attendee engagement tools. |
| 9 | Professional Training & Coaching | Education and career advancement are part of association event value. | Workshops, leadership training, and skills development offers. |
| 10 | Nonprofit Organization Management | NAMA is an association, making nonprofit and association partnerships relevant. | Membership services, sponsorship, and association technology. |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | Official event page reviewed | No public 2027 attendance number in supplied official material. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official event page reviewed | Trade show is referenced in event naming, but public exhibitor volume is not available in the source provided. |
| Buyer count | Not publicly confirmed | Unconfirmed | Official event page reviewed | Event appears networking-led rather than procurement-list-led in the available materials. |
| Speaker count | Not publicly confirmed | Unconfirmed | Official event page reviewed | Agenda and speaker roster for 2027 were not present in the supplied official page content. |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official event page reviewed | No sponsor directory included in the supplied official text for 2027. |
| Historical attendance | No verified figure available from supplied official sources | Historical data unavailable | Current source set only | No prior-year attendance numbers should be inferred without official evidence. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Brand strategy | Sharpen positioning in competitive agricultural markets | Executive networking, workshops, and case-study conversations | Brand consulting, messaging, creative strategy |
| Digital marketing | Improve demand generation, campaign performance, and channel mix | Demo-led outreach and performance benchmarking | Martech, CRM, automation, analytics, paid media services |
| Market research | Better customer, grower, dealer, or channel insights | Insight sessions, research briefings, and data capability reviews | Survey platforms, audience intelligence, segmentation studies |
| Media partnerships | Reach farm, ranch, agribusiness, and rural audiences efficiently | Publisher and advertiser introductions | Ad inventory, sponsored content, co-branded campaigns |
| Professional networking | Develop new clients, partners, and referral relationships | Association-led introductions and sponsor visibility | Sponsorship, hosted meetings, networking activations |
| Talent and career development | Recruit, mentor, and retain ag marketing talent | Student engagement and employer branding opportunities | Training, coaching, recruitment, learning platforms |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong relevance for firms selling to agri-marketing, media, branding, research, and communications buyers. |
| Decision-maker availability | Medium to High | Likely to attract senior marketing leaders, but official 2027 roster is not yet public. |
| Data collection potential | Medium | Useful for manual networking and sponsor-based capture, but weak for pre-verified attendee data at present. |
| Apollo targeting potential | High | Industry, geography, and title-based prospecting is practical even without a public attendee list. |
| Geographic targeting potential | High | Strong concentration in Midwest agribusiness hubs plus national U.S. relevance. |
| Best outreach approach | High | Use value-led outreach around ag marketing performance, branding ROI, audience insights, and partnerships. |
| Overall lead quality | High | High-quality niche audience, but better for targeted outbound and event networking than for confirmed attendee-list sales. |
| Best use case | High | Agri-marketing vendor prospecting, partnership outreach, sponsorship sales, and niche account-based targeting. |
| Limitations / risks | Medium | Lack of public attendee and exhibitor detail limits certainty for pre-event list validation. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Agriculture; Marketing & Advertising; Market Research; Publishing; Online Media; Information Technology & Services; Computer Software; Events Services; Professional Training & Coaching; Nonprofit Organization Management | Capture the most relevant organizational profiles surrounding the event ecosystem. |
| Departments | Marketing; Communications; Media; Business Development; Partnerships; Product Marketing; Insights; Executive Office | Focus on budget owners and influencers. |
| Seniority | C-Level; VP; Director; Head; Manager; Owner; Partner | Prioritize strategic and operational buyers. |
| Job titles | Chief Marketing Officer, VP Marketing, Director of Marketing, Brand Director, Brand Manager, Communications Director, Digital Marketing Director, Market Research Director, Media Director, Business Development Director, Partnerships Director, Agency Principal, Managing Director | Mirror likely attendee decision-maker roles. |
| Geography | United States; prioritize Missouri, Kansas, Iowa, Illinois, Nebraska, Minnesota, Indiana, Texas | Blend host-market proximity with national agribusiness reach. |
| Employee size | 11-50; 51-200; 201-500; 501-1000; 1001-5000; 5001+ | Covers specialist agencies through major agribusiness enterprises. |
| Keywords | agriculture, agribusiness, crop, seed, farm, livestock, rural, ag marketing, dealer network, grower marketing, precision agriculture, agricultural media | Improve relevance within broad industry categories. |
| Technologies | If relevant to offer: CRM, marketing automation, analytics, CMS, ad tech, webinar/event platforms | Useful for refining digital maturity and current stack alignment. |
| Revenue range | Optional: $10M-$50M, $50M-$100M, $100M-$500M, $500M+ | Useful when selling enterprise-priced services or software. |
| Company type | Private companies, public companies, nonprofits/associations | Reflects the mixed composition of agribusiness and association stakeholders. |
Suggested Apollo Search Logic: ("agriculture" OR "agribusiness" OR "farm" OR "seed" OR "crop" OR "livestock" OR "ag tech" OR "ag marketing") AND ("marketing" OR "brand" OR "communications" OR "digital marketing" OR "market research" OR "media") AND title:(CMO OR "VP Marketing" OR "Director of Marketing" OR "Brand Manager" OR "Communications Director" OR "Business Development Director").
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| NAMA National Events page | Official event/organizer page | Confirmed future Agri-Marketing Conference dates for April 21-23, 2027 and city as Kansas City, MO; confirmed organizer identity and national event framing. | High |
| NAMA home page | Official organizer page | Verified the full organizer name, association identity, and official contact location. | High |
| User-supplied event details | Request context | Country listed as United States; event naming convention includes Trade Show; no official venue name was supplied. | Medium |
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