Advanced Manufacturing - MetalMadrid, Composites, Robomatica
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About this event
Advanced Manufacturing Madrid | MetalMadrid, Composites, Robomatica
About the Event
Advanced Manufacturing Madrid is the premier annual event for industrial innovation in Spain, convening over 13,000 visitors and 650+ exhibitors across two days. This event serves as a hub for decision-makers, suppliers, and solution providers to drive industrial transformation. It covers the entire industrial lifecycle from concept to finished product, showcasing cutting-edge technologies and fostering commercial interactions (52,000+ reported).
Show Zones
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Metal & Machine Tools
Features leading companies and technologies in metal manufacturing, machining, and processing. Highlights include welding equipment, machine tools, tooling, cutting tools, dies/molds, and R&D innovations. Ideal for production managers, plant directors, engineers, and procurement teams seeking process optimization solutions.
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Automation & Digitalisation
Showcases innovations in industrial automation, robotics, digitalization, and smart factory technologies. Key areas: robotics/cobotics, control systems, industrial software, AI, digital twins, and autonomous vehicles. Targets professionals focused on accelerating digital transformation and productivity.
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Composites Madrid
Dedicated to advanced materials and composite technologies. Explores applications across aerospace, automotive, construction, and renewable energy sectors.
Key Highlights
- 13,000+ unique visitors from industrial sectors
- 650+ exhibitors demonstrating innovative solutions
- 52,000+ commercial interactions facilitated
- 100+ expert speakers across industries
- Platinum Sponsors: Oxiplant, TecniMan, VLB Group, Yaskawa
Target Audience
The event attracts a diverse industrial audience including:
- Production managers and plant directors
- Industrial/mechanical engineers
- Technical procurement teams
- Quality control and operations managers
- Decision-makers in automation and digitalization
- Composites and advanced materials specialists
Event Focus Areas
The conference and exhibition focus on:
- Industrial innovation and technology adoption
- Factory automation and smart manufacturing
- Material science advancements (particularly composites)
- Process optimization and productivity enhancement
- Sustainability practices in manufacturing
Registration & Participation
Free visitor registration is open. Companies can book exhibition stands through various options including reusable stands, sponsorship packages, and digital visibility programs. Dedicated tools and marketing materials are provided for exhibitors to maximize their event impact.
Email:
Data sheet
Advanced Manufacturing Madrid – Event Attendee & Buyer Profile Analysis
Event date: 4–5 November 2026
Location: Halls 1, 2, 4 & 6, IFEMA, Madrid, Spain
Event status: Upcoming
Research date: 30 June 2026
Event Overview
| Event Name | Advanced Manufacturing Madrid |
| Event Date | 4–5 November 2026 |
| Event Status | Upcoming |
| Venue | IFEMA Madrid, Halls 1, 2, 4 & 6 |
| City | Madrid |
| State / Region | Community of Madrid |
| Country | Spain |
| Organizer | Easyfairs branding is present across the official event experience; organizer name should be reconfirmed from the event legal/contact page for contracting purposes. |
| Official Event Website | advancedmanufacturingmadrid.com |
| Event Type | B2B industrial manufacturing exhibition and innovation event |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | IT & Technology; Electric & Electronics |
| Audience Reach | National with selective international reach |
| Estimated Attendance / Expected Footfall | 13,000+ unique visitors (organizer-stated) |
| Attendance Data Reliability | Confirmed organizer website figures for promotional purposes; independently audited attendance figure not publicly cited in the provided source extract. |
| Main Purpose of Event | To connect industrial suppliers, manufacturers, plant leaders, engineers, technical teams, and purchasing/operations decision-makers across metalworking, automation, digitalisation, robotics, and composites-related manufacturing solutions. |
About the Event
Advanced Manufacturing Madrid is presented by its official website as the leading annual event for industrial technologies and solutions in Spain. The event combines the market visibility of Metal & Machine Tools, automation and digitalisation solutions, and composites-focused industrial innovation into one manufacturing platform at IFEMA Madrid.
For sales teams and event intelligence use, this is a high-value B2B environment because the official positioning specifically references decision-makers, suppliers, and industrial professionals involved in designing, developing, manufacturing, and optimizing production processes. The most relevant attendee groups are expected to include plant leadership, engineering teams, procurement managers, operations managers, automation decision-makers, and technical buyers evaluating machinery, tooling, robotics, software, and process-improvement solutions.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Industrial manufacturers, OEMs, component producers, machinery plants | Shortlist vendors, negotiate supply terms, compare machinery and production inputs | High relevance for machinery, tooling, automation, industrial software, and production consumables |
| Production managers and plant directors | Factories, metalworking operations, advanced manufacturing facilities | Approve equipment upgrades, process changes, throughput optimization projects | Core decision-maker segment for capex, efficiency, and quality-improvement solutions |
| Industrial and mechanical engineers | Engineering departments, design teams, manufacturing engineering units | Technical evaluation, specification input, product testing, supplier validation | Critical for solution qualification and technical adoption |
| Automation and digital transformation leaders | Smart factory teams, industrial IT, operations technology units | Assess robotics, PLCs, industrial software, AI, digital twins, AGVs | High-value for robotics, industrial software, controls, integration, and IIoT vendors |
| Quality and operations managers | Manufacturing sites, precision production environments, regulated production lines | Influence supplier choice for inspection, reliability, compliance, and process control | Strong fit for metrology, process monitoring, traceability, maintenance, and lean manufacturing solutions |
| Technical teams and maintenance leaders | Factory maintenance, reliability teams, production support functions | Evaluate uptime tools, spare-part ecosystems, retrofits, service contracts | Relevant for aftermarket services, MRO, sensors, drives, and maintenance platforms |
| R&D and technology center professionals | Innovation centers, applied research labs, industrial development units | Influence early-stage adoption and pilot projects | Useful for advanced materials, prototyping, and emerging manufacturing technologies |
| Systems integrators and industrial consultants | Automation integrators, manufacturing consultants, engineering services firms | Influence solution selection across multiple client accounts | Strategic channel partners for suppliers selling complex industrial solutions |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Madrid | Strong local and metro-area attendance | High | IFEMA location supports access for manufacturers, engineering firms, distributors, and headquarters-based decision-makers |
| Community of Madrid | Regional industrial and business visitor flow | High | Likely concentration of corporate, engineering, and operations leadership |
| Major Spanish industrial hubs | Likely from Catalonia, Basque Country, Valencia, Navarra, Aragón, Castilla y León, Andalusia | High | These regions are highly relevant for metalworking, automotive supply chain, machinery, automation, and advanced manufacturing |
| National reach across Spain | Broad domestic attendance expected | High | Official website positions the event as the leading industrial technologies event in Spain |
| International reach | Selective European and cross-border participation likely | Medium | International interest is plausible due to machinery, automation, and industrial supply chains, but the provided source extract does not quantify foreign attendance |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned as the leading annual industrial innovation event in Spain and is likely to attract buyers from key manufacturing regions nationwide. |
| Regional | Secondary reach | Madrid and surrounding regions will contribute a strong concentration of attendees due to venue accessibility and local business density. |
| Global | Limited secondary relevance | International supplier and partner participation is likely in industrial technology categories, but the provided official source extract does not establish a global buyer mix as the core audience profile. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Yaskawa | Industrial automation enterprise | Relevant for robotics, motion control, factory automation partnerships, component sourcing, and integration ecosystems | yaskawa.com | Plant Director, Automation Manager, Procurement Manager, Strategic Sourcing Manager | Confirmed Sponsor / Exhibitor |
| Oxiplant | Industrial manufacturing / processing company | Relevant for production equipment, welding, processing, and factory optimization supply relationships | oxiplant.com | Operations Director, Production Manager, Purchasing Manager, Maintenance Manager | Confirmed Sponsor / Exhibitor |
| TecniMan | Industrial technology company | Relevant for machinery, process engineering, technical sourcing, and manufacturing solution buying cycles | tecniman.com | Engineering Director, Procurement Manager, Technical Manager, Plant Manager | Confirmed Sponsor / Exhibitor |
| VLB Group | Industrial solutions group | Relevant for industrial sourcing, process improvement, and technology partner evaluation | vlb-group.com | General Manager, Operations Director, Purchasing Director, Industrial Engineer | Confirmed Sponsor / Exhibitor |
| Current-year buyer organization list | Not publicly disclosed in provided source set | The official homepage confirms exhibitor and visitor scale, but does not publish a buyer-side attendee roster in the provided extract | advancedmanufacturingmadrid.com | Procurement Director, Plant Director, Automation Manager, Operations Manager | Confirmed official event information gap |
| Buyer-side attendee mix | Manufacturers, OEMs, engineering teams, factories | Official event text specifically references production managers, plant directors, industrial and mechanical engineers, technical teams, purchasing, quality, and operations managers | advancedmanufacturingmadrid.com | Production Manager, Plant Director, Purchasing Manager, Quality Manager, Operations Manager | Confirmed attendee profile |
| Important note | Data qualification | A current-year named attendee list was not available in the provided official materials. For list-building, the event is best approached via role-based targeting rather than assuming specific buyer-company attendance. | — | — | Confirmed official source limitation |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Procurement Manager | Procurement / Sourcing | Manager | Directly evaluates suppliers, equipment, tooling, and service contracts |
| 2 | Director of Procurement | Procurement / Supply Chain | Director | Owns strategic vendor decisions and sourcing frameworks |
| 3 | Plant Director | Operations / Manufacturing | Director | Approves major production, efficiency, and modernization investments |
| 4 | Production Manager | Manufacturing | Manager | Drives process optimization and equipment selection at shop-floor level |
| 5 | Operations Manager | Operations | Manager | Influences productivity, quality, and throughput investments |
| 6 | Automation Manager | Automation / Engineering | Manager | Key buyer for robotics, PLCs, controls, and digital transformation tools |
| 7 | Industrial Engineer | Engineering | Individual Contributor / Lead | Provides technical evaluation and implementation input |
| 8 | Mechanical Engineer | Engineering | Individual Contributor / Lead | Influences component, tooling, and production-system specification |
| 9 | Quality Manager | Quality / Compliance | Manager | Relevant for inspection, process control, and traceability offerings |
| 10 | Maintenance Manager | Maintenance / Reliability | Manager | Important for uptime, retrofits, spare parts, and predictive maintenance solutions |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Mechanical or Industrial Engineering | Core fit for manufacturing engineering buyers | Machinery, tooling, process optimization |
| 2 | Industrial Automation | Direct match to automation and digitalisation zones | Robotics, controls, smart factory programs |
| 3 | Machinery | Strong relevance for equipment and machine-tool buyers | Capex equipment sourcing |
| 4 | Automotive | Major manufacturing vertical with metalworking and automation demand | Plant modernization and supplier sourcing |
| 5 | Aviation & Aerospace | High relevance for precision manufacturing and composites | Advanced materials and machining solutions |
| 6 | Electrical/Electronic Manufacturing | Relevant to control systems, electronics, and production lines | Factory equipment and automation procurement |
| 7 | Information Technology & Services | Industrial software and digital transformation relevance | MES, digital twins, analytics, plant systems |
| 8 | Computer Software | Relevant for industrial software vendors and buyers | Factory digitization and automation control layers |
| 9 | Mining & Metals | Fit for metalworking supply chain and processing technologies | Processing equipment, cutting, welding, components |
| 10 | Plastics | Relevant through composites and materials processing | Composites and advanced materials sourcing |
| 11 | Defense & Space | Relevant where composites, precision machining, and industrial systems intersect | Advanced manufacturing sourcing |
| 12 | Construction | Useful for heavy equipment, fabricated components, and industrial facility systems | Equipment and component procurement |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 13,000+ unique visitors | Confirmed | Official event homepage | Promotional figure published by organizer |
| Exhibitor count | 650+ exhibitors | Confirmed | Official event homepage | Current edition promotional figure |
| Buyer count | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | No buyer-specific count in provided official extract | Use role-based segmentation instead of numerical buyer assumptions |
| Speaker count | 100+ speakers | Confirmed | Official event homepage | Useful indicator of content depth and professional draw |
| Sponsor count | At least 4 named sponsors visible in provided extract | Partially confirmed | Official homepage sponsor section | Visible names: Oxiplant, TecniMan, VLB Group, Yaskawa |
| Commercial interactions | 52,000+ | Confirmed | Official event homepage | Strong signal of networking and sales activity density |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Metalworking and machine tools | Improve machining capacity, precision, throughput, and cost control | Product demos, technical comparison, plant-upgrade discussions | Machine tools, tooling, cutting systems, dies and molds, welding equipment |
| Automation | Reduce labor bottlenecks, increase speed, improve repeatability | ROI-led conversations with operations and automation leaders | Robotics, cobotics, PLCs, control systems, integration services |
| Digital transformation | Gain visibility into production, quality, maintenance, and analytics | Software-led discovery calls, diagnostics, proof-of-concept pipelines | Industrial software, MES, AI, digital twins, plant data platforms |
| Robotics and autonomous systems | Automate repetitive tasks and internal material handling | Target automation managers, operations leaders, and plant engineers | Industrial robots, AGVs, autonomous vehicles, vision systems |
| Composites and advanced materials | Evaluate lighter, stronger, and process-efficient materials | Technical qualification and application-engineering conversations | Composite materials, processing technologies, design support |
| R&D and innovation | Find new suppliers, novel processes, and development partners | Co-development discussions and pilot project sourcing | Prototype services, innovation consulting, technology centers |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Official attendee profile language points directly to manufacturing, engineering, procurement, quality, and operations decision-makers. |
| Decision-maker availability | High | Plant directors, production managers, and purchasing managers are explicitly referenced by the event. |
| Data collection potential | Medium | Scale is strong, but a public named attendee list was not available in the provided source materials. |
| Apollo targeting potential | Very High | The event’s role-based audience maps well to Apollo industries, departments, seniorities, and industrial job-title filters. |
| Geographic targeting potential | High | Spain is the clearest core geography, with Madrid as a strong concentration point and additional industrial regions relevant for account selection. |
| Best outreach approach | High | Use event-timed outreach around manufacturing modernization, automation ROI, supplier qualification, and production efficiency improvement. |
| Overall lead quality | High | Good fit for B2B attendee list building, exhibitor targeting, and buyer profiling, especially when using role- and industry-based filters rather than assuming named attendee companies. |
| Best use case | High | Industrial solution sales, machine-tool prospecting, automation outreach, smart factory lead generation, and manufacturing supplier campaigns. |
| Limitations / risks | Medium | Lack of a public current-year attendee roster limits company-level certainty. Avoid claiming attendance by any non-confirmed organization. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Mechanical or Industrial Engineering; Industrial Automation; Machinery; Automotive; Aviation & Aerospace; Electrical/Electronic Manufacturing; Information Technology & Services; Computer Software; Mining & Metals; Plastics | Build an event-relevant industrial account universe |
| Departments | Operations; Engineering; Manufacturing; Procurement; Supply Chain; Information Technology; Quality Assurance; Maintenance | Focus on operational and technical buying centers |
| Seniority | Director; Head; VP; Manager; CXO where relevant | Prioritize budget owners and technical approvers |
| Job titles | Plant Director; Production Manager; Operations Director; Procurement Manager; Director of Procurement; Strategic Sourcing Manager; Automation Manager; Industrial Engineer; Mechanical Engineer; Quality Manager; Maintenance Manager; Manufacturing Director | Replicate the event’s stated buyer profile |
| Geography | Spain first; Madrid, Catalonia, Basque Country, Valencia, Navarra, Aragón, Castilla y León, Andalusia | Concentrate on industrially active Spanish regions |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Target established industrial buyers with budget and implementation scale |
| Keywords | manufacturing, metalworking, machining, automation, robotics, factory, plant, industrial engineering, composites, machine tools, digital twin, PLC, smart factory | Improve keyword-based account and contact discovery |
| Technologies, if relevant | Industrial automation platforms, ERP/MES environments, robotics, IIoT, PLC ecosystems | Useful for technical-stack-aligned outreach where data is available |
| Revenue range, if relevant | Mid-market to enterprise manufacturing accounts | Focus on companies likely to invest in industrial transformation |
| Company type | Private and public industrial manufacturers, OEMs, automation integrators, multi-site production groups | Expand beyond exhibitors into the most probable buyer ecosystem |
Suggested Apollo Search Logic: ("plant director" OR "production manager" OR "procurement manager" OR "automation manager" OR "operations director" OR "industrial engineer") AND (manufacturing OR metalworking OR machining OR automation OR robotics OR "machine tools" OR composites OR "smart factory") AND Spain.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Advanced Manufacturing Madrid official website | Official event website | Dates, venue, city, halls, event hours, visitor count, exhibitor count, speakers, commercial interactions, show zones, attendee role descriptions, sponsor names | Very High |
| IFEMA Madrid | Official venue website | Venue identity and Madrid location context | High |
| Provided official website extract in user brief | Primary source extract | Confirmed event title format, dates, halls, IFEMA, Madrid, 13,000+ visitors, 650+ exhibitors, 52,000+ commercial interactions, 100+ speakers, and event positioning in Spain | Very High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Advanced Manufacturing - MetalMadrid, Composites, Robomatica — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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