Advanced Manufacturing - MetalBarcelona & Robomatica
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Advanced Manufacturing - MetalBarcelona & Robomatica — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
Advanced Manufacturing - MetalBarcelona & Robomatica 2027
Date: September 28 & 29, 2027
Venue: Fira Barcelona – Gran Vía
City: Barcelona, Spain
Country: Spain
Event Overview
Advanced Manufacturing Barcelona, in conjunction with MetalBarcelona & Robomatica, is the premier industrial innovation event in Catalonia, taking place on September 28 and 29, 2027, at Fira Barcelona – Gran Vía. This event serves as a critical meeting point for professionals across the manufacturing sector, offering a comprehensive platform for networking, showcasing innovations, and exploring the latest technologies in industrial production.
Key Event Details
- Expected Attendance: Over 4,000 unique visitors and more than 200 exhibitors.
- Commercial Interactions: Approximately 13,000 commercial interactions anticipated.
- Event Focus: Manufacturing technologies, metalworking, automation, industrial production, and more.
Event Areas
1. Metal & Machine Tools
Brings together leading companies and technologies in metal manufacturing, machining, and processing. Ideal for production managers, plant directors, engineers, and technical teams seeking new suppliers and solutions.
2. Automation & Digitalisation
Features the latest innovations in industrial automation, robotics, and smart technologies for the factory of the future. Ideal for plant managers, automation engineers, and IT leaders.
3. Additive Manufacturing
Explores the potential of additive manufacturing and 3D printing, transforming design, prototyping, and production. Ideal for design, R&D, and production professionals.
4. Surface Treatment
Focuses on surface treatment and finishing solutions to improve the protection and performance of industrial parts. Ideal for process, quality, and engineering managers.
Target Audience
- Production Managers
- Plant Directors
- Industrial and Mechanical Engineers
- Technical Teams
- Purchasing, Quality, and Operations Managers
- Automation and Engineering Leaders
- R&D Professionals
- Design and Product Development Teams
Why Attend?
Advanced Manufacturing Barcelona & Robomatica offers a unique opportunity to connect with industry leaders, discover cutting-edge technologies, and stay ahead in the competitive manufacturing landscape. Whether you're looking to optimize production processes, explore digital transformation, or network with peers, this event is a must-attend for professionals in the industrial sector.
Contact and Registration
For more information and to register your interest, visit the official website: Advanced Manufacturing Barcelona Official Website.
Data sheet
Advanced Manufacturing - MetalBarcelona & Robomatica – Event Attendee & Buyer Profile Analysis
Event date: 28 September 2027 - 29 September 2027
Location: Fira Barcelona – Gran Vía, Barcelona, Spain
Event status: Upcoming
Research date: 30 June 2026
Event Overview
| Event Name | Advanced Manufacturing Barcelona, colocated with MetalBarcelona & Robomatica |
| Event Date | 28-29 September 2027 |
| Event Status | Upcoming |
| Venue | Fira Barcelona – Gran Vía |
| City | Barcelona |
| State / Region | Catalonia |
| Country | Spain |
| Organizer | Organizer brand not explicitly named in the supplied official text. Easyfairs brand association is visible via official event ecosystem references, but organizer name should be reconfirmed on the organizer contact/legal page before list-sale claims. |
| Official Event Website | advancedmanufacturingbarcelona.com/en/ |
| Event Type | B2B industrial manufacturing exhibition and conference |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | IT & Technology |
| Audience Reach | Regional primary reach with national industrial relevance; some international supplier relevance likely |
| Estimated Attendance / Expected Footfall | Confirmed organizer marketing figures: +4,000 unique visitors; +200 exhibitors; +13,000 commercial interactions |
| Attendance Data Reliability | Confirmed by official event website promotional content for the 2027 edition |
| Main Purpose of Event | To connect manufacturers, plant leaders, engineers, automation teams, sourcing professionals, and industrial technology suppliers across metalworking, machine tools, robotics, digitalisation, additive manufacturing, and surface treatment. |
About the Event
Advanced Manufacturing Barcelona, together with MetalBarcelona and Robomatica, is positioned by the official event website as a key meeting point for industry in Catalonia. The event focuses on manufacturing technologies, metalworking, automation, industrial production, digitalisation, additive manufacturing, and surface treatment, all under one B2B platform at Fira Barcelona – Gran Vía.
The event matters because it brings together technical and commercial decision-makers involved in factory performance, production efficiency, plant modernization, sourcing, equipment investment, process improvement, and supplier discovery. For exhibitors and outbound sales teams, it is especially relevant for industrial demand generation, buyer profiling, channel partnerships, and high-value account targeting across manufacturing ecosystems in Spain and nearby European markets.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Production managers | Discrete manufacturers, fabrication shops, industrial plants | High influence on machinery, tooling, process upgrades, throughput improvement | Core buyers for machine tools, automation, metrology, software, and line optimization |
| Plant directors / plant managers | Factories, OEM facilities, Tier suppliers | Budget owners or final approvers for operational modernization | Important for enterprise sales cycles and multi-site rollouts |
| Industrial and mechanical engineers | Manufacturing engineering teams, design offices, process engineering functions | Technical evaluators for equipment, materials, CAD/CAM, additive, and robotics solutions | Strong specification influence and early-stage project qualification |
| Purchasing and sourcing managers | Manufacturers, industrial groups, contract manufacturers | Direct role in supplier qualification, RFP participation, cost benchmarking | High-value audience for supplier onboarding and price-performance discussions |
| Quality managers | Precision manufacturing, aerospace, automotive, medical, metal processing firms | Influence over inspection, compliance, finishing, traceability, and process control purchases | Relevant for metrology, QA systems, coatings, and defect-reduction solutions |
| Operations managers | Industrial production sites and supply chain operations | Influence over productivity, maintenance, warehousing automation, AGVs, and workflow improvement | Strong fit for automation, MES, intralogistics, and predictive maintenance providers |
| Automation and controls leaders | Factories adopting robotics, PLCs, cobots, and digital twins | Technical decision-makers for industrial control and smart factory systems | Key buyers for robotics, software integration, sensors, and IIoT vendors |
| Industrial IT leaders | Digitally transforming manufacturers | Drive MES, industrial software, cyber-physical integration, data platforms, and AI evaluation | Relevant for SaaS, cybersecurity, data, cloud-edge, and integration providers |
| Maintenance managers | Production-intensive plants and equipment-heavy operations | Operational buyers for MRO, reliability, uptime, and spare-part solutions | Useful audience for predictive maintenance, lubrication, servicing, and retrofit offers |
| R&D and product development teams | Advanced manufacturing firms, OEM innovation teams, prototyping centers | Influence over additive manufacturing, materials, rapid prototyping, and design software adoption | Important for long-cycle technology and innovation-led selling |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Barcelona | High local attendance from metropolitan industrial base | High | Venue accessibility supports strong day-visitor traffic from local factories, integrators, and technical teams |
| Catalonia | Primary regional draw | Very High | Official positioning as the meeting point for industry in Catalonia indicates core regional manufacturing relevance |
| Northeast Spain industrial corridor | Likely visitors from Girona, Tarragona, Lleida, Zaragoza, and surrounding manufacturing zones | High | Logical draw area for metalworking, machinery, automotive supply chain, and industrial processing firms |
| Spain national market | National attendance likely from OEMs, suppliers, and plant engineering teams | Medium to High | National industrial relevance is supported by broad manufacturing themes and co-located event branding |
| Southern Europe / EU | Selective international attendance likely from suppliers, technology partners, and regional distributors | Medium | International reach is plausible due to Barcelona venue profile and manufacturing themes, but attendee-country mix is not publicly confirmed in the supplied source text |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The official website explicitly positions the event as the meeting point for industry in Catalonia, making regional industrial reach the most accurate primary classification. |
| National | Secondary relevance | Broad manufacturing topics and a Barcelona trade fair venue support wider reach across Spain, especially for machinery, automation, and industrial software suppliers. |
| Global | Limited / selective | Some international supplier and technology participation is likely, but a truly global attendee profile is not confirmed in the supplied official content. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
|
No current-year buyer-side attendee list, speaker organization list, or procurement organization list was included in the supplied official source text. To avoid unsupported attendance claims, named buyer companies are not asserted here.
Practical guidance: this event is still suitable for B2B prospecting and account-based outreach because the official website clearly defines the attendee job functions and industrial use cases. If you want, a separate prospecting version can be prepared using strong market-fit manufacturing accounts in Catalonia and Spain, clearly labeled as “Strong Market Fit, Attendance Not Confirmed.” |
|||||
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Plant Director / Plant Manager | Operations | Director | Owns production performance, CAPEX priorities, and factory modernization decisions |
| 2 | Production Manager | Production | Manager | Key user and evaluator of machinery, line efficiency, tooling, and throughput solutions |
| 3 | Director of Procurement | Procurement | Director | Critical for supplier evaluation, sourcing strategy, and vendor onboarding |
| 4 | Procurement Manager / Purchasing Manager | Procurement | Manager | Direct buyer for components, equipment, industrial services, and approved supplier lists |
| 5 | Automation Manager / Robotics Lead | Engineering / Automation | Manager / Head | Primary evaluator for robotics, PLCs, cobots, controls, and digital factory systems |
| 6 | Industrial IT Director | IT / Digital Transformation | Director | Relevant for industrial software, data integration, AI, and smart factory architecture |
| 7 | Maintenance Manager | Maintenance | Manager | Influences uptime, retrofit, predictive maintenance, and MRO solution decisions |
| 8 | Quality Manager | Quality | Manager | Important for compliance, inspection, finishing quality, and traceability systems |
| 9 | Mechanical Engineer / Manufacturing Engineer | Engineering | Individual Contributor / Manager | Technical influencer for machine selection, process design, and implementation detail |
| 10 | Head of R&D / Product Development Manager | R&D / Product | Head / Manager | Highly relevant for additive manufacturing, prototyping, and advanced materials evaluation |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Mechanical or Industrial Engineering | Direct alignment with manufacturing systems, production processes, and plant engineering | Factory modernization, process optimization, equipment selection |
| 2 | Machinery | Machine tools and industrial equipment are core event themes | Capital equipment sales and distributor development |
| 3 | Industrial Automation | Automation, robotics, and connected factory systems are central content areas | Robotics, controls, sensors, PLC, smart manufacturing |
| 4 | Electrical/Electronic Manufacturing | Relevant to controls, electronics, factory systems, and automation supply chain | Component sourcing and production technology adoption |
| 5 | Information Technology & Services | Industrial IT, digitalisation, software integration, and AI are official themes | MES, analytics, integration, cloud-edge, digital transformation |
| 6 | Computer Software | Industrial software, digital twins, AI, and productivity systems fit strongly | Software-led factory optimization and predictive planning |
| 7 | Automotive | Automotive manufacturing is a natural buyer segment for metalworking and automation | Supplier qualification, tooling, robotics, quality systems |
| 8 | Aviation & Aerospace | Additive manufacturing and precision processes are highly relevant to aerospace supply chains | High-spec production, traceability, finishing, prototyping |
| 9 | Medical Devices | Additive manufacturing and precision finishing are relevant to regulated component production | Prototype development, high-tolerance manufacturing, quality validation |
| 10 | Renewables & Environment | Industrial production and metal fabrication are relevant to renewable equipment supply chains | Fabrication, process engineering, component production |
| 11 | Plastics | Automation and manufacturing process upgrades frequently overlap with plastics processing plants | Factory automation, process consistency, material handling |
| 12 | Logistics & Supply Chain | The official site references supply chain and intelligent storage systems | Warehouse automation, AGVs, plant intralogistics |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall / unique visitors | +4,000 | Confirmed | Official event homepage promotional figure | Organizer markets this as unique visitors |
| Exhibitor count | +200 | Confirmed | Official event homepage promotional figure | Supports good supplier density for industrial sourcing |
| Commercial interactions | +13,000 | Confirmed | Official event homepage promotional figure | Useful signal of networking and lead-generation intensity |
| Buyer count | Attendance figure not publicly confirmed by the organizer. | Not confirmed | No buyer-specific figure in supplied official text | Attendee job functions are described, but buyer totals are not broken out |
| Speaker count | Attendance figure not publicly confirmed by the organizer. | Not confirmed | Conference section exists, but count not provided in source text | Verify against agenda closer to event |
| Sponsor count | Attendance figure not publicly confirmed by the organizer. | Not confirmed | Sponsors & Partners section referenced, but count not supplied | Can be expanded if sponsor roster is supplied |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Metalworking & machine tools | Higher precision, throughput, and machining efficiency | Live demonstrations, technical evaluations, ROI conversations | Machine tools, cutting tools, tooling systems, components, accessories |
| Automation & robotics | Labor efficiency, repeatability, uptime, and safer workflows | Assess pilot projects, automation retrofits, cobot deployment | Robots, cobots, PLCs, controls, sensors, integrator services |
| Digitalisation & industrial software | Data visibility, process intelligence, integration, AI readiness | Digital transformation strategy meetings and software demos | MES, industrial software, digital twins, AI, analytics platforms |
| Additive manufacturing | Faster prototyping, design flexibility, reduced tooling constraints | Prototype discussions, application engineering, materials qualification | Industrial 3D printers, materials, design software, prototyping services |
| Surface treatment | Corrosion resistance, durability, product finish, compliance | Process improvement conversations with quality and engineering teams | Coatings, anodising, galvanising, anti-corrosion treatment, finishing systems |
| Intralogistics & smart storage | Material flow efficiency and warehouse automation | Operations-led discussions around plant layout and internal transport | AGVs, autonomous vehicles, storage systems, handling automation |
| R&D and technology centers | Innovation partnerships, process validation, applied industrial research | Collaboration and co-development opportunities | Engineering services, validation support, applied technology partnerships |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Official audience descriptions point to real operational and technical buyers inside manufacturing organizations. |
| Decision-maker availability | High | Plant, production, purchasing, quality, automation, and operations roles are explicitly named by the organizer. |
| Data collection potential | Medium | Commercial interaction volume is strong, but named attendee evidence is limited without exhibitor/speaker/buyer directories. |
| Apollo targeting potential | Very High | The event’s industrial themes map clearly to Apollo industry, department, and title filters. |
| Geographic targeting potential | High | Barcelona and Catalonia provide a focused manufacturing geography for account selection and outreach. |
| Best outreach approach | Account-based outbound + event-context messaging | Best results likely from targeted outreach to regional manufacturers using event themes such as automation, machine tools, additive, and plant efficiency. |
| Overall lead quality | High | Good fit for industrial B2B campaigns, especially when targeting operations and engineering stakeholders. |
| Best use case | Exhibitor targeting, industrial buyer profiling, and manufacturing account-based prospecting | Particularly useful for machinery, automation, software, additive, and surface-treatment suppliers. |
| Limitations / risks | Medium | Current-year named buyer organizations were not verified in the supplied source text, so attendee-list claims should not be overstated. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Mechanical or Industrial Engineering; Machinery; Industrial Automation; Electrical/Electronic Manufacturing; Information Technology & Services; Computer Software; Automotive; Aviation & Aerospace; Medical Devices; Plastics; Logistics & Supply Chain; Renewables & Environment | Focus on organizations most aligned to the event’s official technology and buyer themes |
| Departments | Operations; Engineering; Procurement; Manufacturing; Information Technology; Quality Assurance; Supply Chain; Research & Development | Map outbound efforts to budget holders and technical influencers |
| Seniority | Manager; Director; VP; Head; C-Level | Prioritize qualified buyers and strategic approvers |
| Job titles | Plant Manager, Plant Director, Production Manager, Director of Procurement, Purchasing Manager, Strategic Sourcing Manager, Automation Manager, Robotics Engineer, Industrial IT Director, Operations Director, Maintenance Manager, Quality Manager, Manufacturing Engineer, Mechanical Engineer, Head of R&D | Build targeted industrial decision-maker lists tied to event themes |
| Geography | Spain first; Catalonia prioritized; Barcelona metro; secondary focus on Aragón, Valencia, Basque Country, Navarra, and broader Iberian industrial regions | Reflects the event’s regional core with broader national industrial spillover |
| Employee size | 51-200; 201-500; 501-1,000; 1,001-5,000; 5,001+ | Captures both mid-market industrial adopters and enterprise manufacturing accounts |
| Keywords | advanced manufacturing, metalworking, machine tools, automation, robotics, cobots, industrial software, digital twin, additive manufacturing, 3D printing, surface treatment, machining, welding, industrial production, smart factory, factory automation | Improves fit scoring when title data alone is insufficient |
| Technologies, if relevant | ERP, MES, CAD/CAM, PLC, robotics, industrial IoT, warehouse automation, AI analytics | Useful for software, integration, and digital-transformation offers |
| Revenue range, if relevant | Mid-market to enterprise manufacturing accounts | Helps focus on buyers able to invest in equipment and transformation programs |
| Company type | Manufacturers, OEMs, Tier suppliers, system integrators, industrial technology adopters, engineering-led production companies | Aligns targeting with likely event demand-side organizations |
Suggested Apollo Search Logic: Use a Spain-first search combining Apollo industries with title filters such as “plant manager” OR “production manager” OR “purchasing manager” OR “automation manager” OR “industrial IT director” OR “quality manager” OR “manufacturing engineer.” Add keyword layers including “advanced manufacturing,” “metalworking,” “automation,” “robotics,” “machine tools,” “3D printing,” and “surface treatment.” For Catalonia campaigns, prioritize Barcelona and nearby industrial zones, then expand nationally.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Advanced Manufacturing Barcelona Official Website | Official event website | Confirmed 28-29 September 2027 dates, Fira Barcelona – Gran Vía venue, Barcelona location, Catalonia positioning, event themes, and promoted figures of +4,000 visitors, +200 exhibitors, and +13,000 commercial interactions | High |
| Official event website navigation and content sections | Official program structure | Verified existence of Exhibitors 2027, Exhibitor List, Conferences, Sponsors & Partners, and visit-planning sections; named company-level attendee data was not available in the supplied source text | High |
| Supplied official source text only | Research scope note | Buyer-side named organizations, speaker rosters, sponsor counts, and organizer legal entity were not explicitly confirmed in the provided text and were therefore not overstated | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Advanced Manufacturing - MetalBarcelona & Robomatica — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds