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About this event
Event Description: Advanced Engineering
Date: 4 & 5 November 2026
Venue: NEC, Birmingham, UK
City/Country: Birmingham, United Kingdom
Event Overview: Advanced Engineering is the UK's premier event connecting all industrial ecosystems, driving high-value manufacturing and supply chain solutions. It brings together over 400 leading suppliers from the UK, EU, and USA, and attracts more than 9,000 professionals from the design, engineering, and manufacturing sectors.
Who Attends: The event attracts a diverse audience of engineers, designers, and industry leaders, including OEMs, Tier 1 and Tier 2 manufacturers, and procurement professionals. Key attendee profiles include decision-makers from various sectors such as aerospace, automotive, renewable energy, and more.
Location and Geographic Reach: Hosted at the NEC in Birmingham, UK, the event primarily serves a national audience but also draws international participation from across Europe and the United States, reflecting its global manufacturing portfolio.
Audience Reach: With a strong national presence and significant international participation, the event offers a mix of local, national, and global reach, making it a key platform for businesses looking to expand their network across different regions.
Sample Buyer Companies (with Websites and Titles):
| Priority | Company | Website | Best Title to Target | Why This Is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Airbus | https://www.airbus.com | Procurement Manager, Aerospace | Aerospace industry leader actively seeking advanced manufacturing solutions and suppliers. |
| 2 | Boeing | https://www.boeing.com | Sourcing Manager, Manufacturing | Major player in aerospace with a need for cutting-edge engineering and supply chain solutions. |
| 3 | Jaguar Land Rover | https://www.jaguarlandrover.com | Supply Chain Director | Automotive manufacturer looking for innovative components and sustainable manufacturing practices. |
| 4 | Rolls-Royce | https://www.rolls-royce.com | Head of Procurement, Engineering | Power systems provider requiring advanced engineering solutions for aerospace and energy sectors. |
| 5 | Siemens | https://www.siemens.com | Manager, Industrial Automation | Technology leader in automation and digitalization, seeking innovative manufacturing partners. |
| 6 | BP | https://www.bp.com | Sustainability Manager, Energy | Energy company focused on renewable energy solutions and sustainable manufacturing practices. |
| 7 | BASF | https://www.basf.com | Procurement Manager, Chemicals | Chemical industry leader requiring advanced materials and manufacturing solutions. |
| 8 | Toyota Motor Europe | https://www.toyota.eu | Director, Supply Chain | Automotive manufacturer with a focus on lean manufacturing and innovative supply chain solutions. |
| 9 | General Electric (GE) | https://www.ge.com | VP, Manufacturing Operations | Diverse industrial company needing advanced engineering solutions across multiple sectors. |
| 10 | McLaren Automotive | https://www.mclaren.com | Head of Purchasing, Automotive | High-performance automotive manufacturer seeking advanced materials and engineering solutions. |
| 11 | Philips | https://www.philips.com | Procurement Manager, Medical Devices | Healthcare technology company requiring precision engineering and manufacturing solutions. |
| 12 | Hitachi | https://www.hitachi.com | Sourcing Manager, Industrial Equipment | Industrial equipment provider looking for advanced manufacturing technologies and partners. |
| 13 | Caterpillar | https://www.caterpillar.com | Director, Global Sourcing | Heavy machinery manufacturer requiring robust engineering solutions and supply chain partners. |
| 14 | John Deere | https://www.johndeere.com | Procurement Manager, Agriculture | Agricultural equipment manufacturer needing advanced engineering solutions for machinery and automation. |
| 15 | Honeywell | https://www.honeywell.com | VP, Supply Chain, Aerospace | Technology and manufacturing leader in aerospace, requiring innovative engineering partners. |
| 16 | Michelin | https://www.michelin.com | Head of Procurement, Automotive | Tire and automotive solutions company seeking advanced manufacturing and material innovations. |
| 17 | ABB | https://www.abb.com | Manager, Industrial Automation | Industrial automation and robotics leader looking for partners in advanced manufacturing technologies. |
| 18 | Danaher | https://www.danaher.com | Director, Global Procurement | Industrial conglomerate with diverse needs for advanced manufacturing solutions across its portfolio. |
| 19 | Rockwell Automation | https://www.rockwellautomation.com | Sourcing Manager, Industrial Equipment | Industrial automation and digital transformation leader requiring engineering and supply chain partners. |
| 20 | Parker Hannifin | https://www.ph.com | Procurement Manager, Industrial | Industrial component manufacturer needing advanced engineering solutions and supply chain efficiencies. |
Job Profiles, Industries & Event Type: The event targets professionals in procurement, supply chain, manufacturing operations, engineering, and sustainability. Key industries include Aerospace, Automotive, Renewable Energy, Chemicals, Industrial Equipment, and Medical Devices. The event type is a B2B trade show focused on advanced engineering, manufacturing, and supply chain solutions.
Estimated Attendance: Over 9,000 professionals from the design, engineering, and manufacturing sectors, along with 400+ leading suppliers.
Key Focus Areas & Buyer Engagement: The event focuses on connecting buyers and suppliers across various industrial ecosystems, with key areas including sustainable manufacturing, advanced materials, digitalization, automation, and cross-sector collaboration. Buyer engagement is facilitated through networking opportunities, conferences, and exhibitions showcasing the latest technologies and innovations.
Client-Product Fit Note: To provide a tailored buyer list, please share your client's website. This will allow us to align the buyer profiles with your specific product or service offering, ensuring the most relevant and effective targeting.
Final Recommendation: Advanced Engineering is an excellent platform for B2B engagement, offering a diverse and high-quality audience of professionals seeking advanced manufacturing solutions. With a strong national presence and international participation, it is well-suited for companies looking to expand their network and showcase innovative products or services.
Quality Rating for B2B Attendee-List Sales: 9/10 - The event's strong industry focus, large footprint, and diverse attendee base make it highly valuable for targeted B2B outreach, with the caveat that careful segmentation is necessary to identify the most relevant buyers based on specific product or service offerings.
Data sheet
Advanced Engineering – Event Attendee & Buyer Profile Analysis
Event date: 4–5 November 2026
Location: NEC, Birmingham, United Kingdom
Event status: Upcoming
Research date: 30 June 2026
Event Overview
| Event Name | Advanced Engineering |
| Event Date | 4–5 November 2026 |
| Event Status | Upcoming |
| Venue | NEC |
| City | Birmingham |
| State / Region | England / West Midlands |
| Country | United Kingdom |
| Organizer | Organizer name not explicitly stated in the provided official website extract. |
| Official Event Website | advancedengineeringuk.com |
| Event Type | B2B exhibition and conference |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | IT & Technology; Power & Energy; Auto & Automotive |
| Audience Reach | Primarily national with international participation across Europe and other manufacturing markets. |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer in the provided source extract. Official website states the show brings “thousands of professionals together.” |
| Attendance Data Reliability | Confirmed qualitative attendance language from official site; exact numeric attendance not confirmed in the provided source extract. |
| Main Purpose of Event | To connect engineering and manufacturing professionals with suppliers, technologies, industry knowledge, and cross-sector supply chain opportunities in high-value production. |
About the Event
Advanced Engineering is positioned by its official website as the UK’s leading advanced engineering exhibition and a two-day meeting point for the engineering and manufacturing community at the NEC Birmingham. The event is built around supplier discovery, technology comparison, conference learning, and cross-sector networking across aerospace, automotive, space, rail, maritime, energy, electronics, and related industrial segments.
From a commercial standpoint, the event matters because it concentrates technical decision-makers, manufacturing leaders, design teams, industrial innovation stakeholders, and supply chain participants in one venue. It is relevant for business development, procurement conversations, strategic partnerships, sourcing, product launch visibility, and account-based outreach into UK and broader European engineering ecosystems.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | OEMs, Tier 1 manufacturers, industrial groups, engineering programs | Evaluate suppliers, compare pricing, qualify manufacturing partners, reduce supply risk | High relevance for component, materials, machinery, automation, software, and contract manufacturing suppliers |
| Engineering and design leaders | Product development teams, R&D groups, systems engineering functions | Influence technical specification, supplier shortlisting, innovation adoption | Critical for early-stage design-in sales and technical solution positioning |
| Operations and manufacturing leaders | Factories, process engineering teams, industrial production facilities | Assess productivity, plant modernization, throughput, quality, and cost improvements | Strong fit for machinery, industrial software, automation, metrology, and maintenance solutions |
| Supply chain and supplier management teams | Manufacturers, integrators, infrastructure and energy programs | Build supplier resilience, diversify sourcing, identify regional hubs and capacity | Relevant for suppliers seeking framework entry or approved vendor status |
| Technology and digital transformation leaders | Industrial IT, automation, factory digitization, AI program teams | Select platforms for AI, digitalization, data capture, and industrial automation | High relevance for IIoT, software, analytics, robotics, cybersecurity, and integration providers |
| Clean energy and net-zero stakeholders | Energy developers, utilities, manufacturers with decarbonization mandates | Review technologies supporting efficiency, electrification, and lower-emission production | Relevant for energy systems, sustainable materials, efficiency solutions, and ESG-linked suppliers |
| Government, regional hub and policy-linked attendees | Regional development bodies, public programs, industrial support organizations | Influence partnerships, grants, skills, innovation networks, and supply chain localization | Useful for market access, cluster development, and public-private collaboration |
| SMEs and specialist manufacturers | Precision engineering firms, subcontract manufacturers, niche industrial suppliers | Source partners, evaluate machinery, build channel and OEM relationships | Good audience for scalable solutions, outsourced production, and channel partnerships |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Birmingham | Local engineering, manufacturing, and industrial services attendees | Medium to high | Host city supports day visitors, supplier meetings, and regional manufacturing participation |
| West Midlands | Automotive, advanced manufacturing, industrial automation and supply chain buyers | High | Strong industrial base makes the region strategically relevant for OEM and Tier supplier outreach |
| Other UK industrial hubs | Attendees from aerospace, rail, maritime, electronics, and energy clusters | High | Likely to attract buyers from national manufacturing corridors due to the event’s cross-sector positioning |
| United Kingdom | National engineering and manufacturing audience | Very high | Official site positions the event at the heart of the UK industrial calendar |
| Europe | Likely supplier and buyer participation from EU manufacturing ecosystems | Medium | International participation is likely given the event’s market position, but exact country mix is not publicly confirmed in the provided extract |
| Broader international markets | Selective international attendance from industrial exporters and technology providers | Medium | Relevant for companies targeting UK market entry, distribution, or OEM supply chain access |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The official website positions Advanced Engineering as a major UK engineering exhibition drawing professionals across multiple sectors nationwide. |
| Secondary reach | Regional and international elements | The Birmingham location supports strong regional attendance, while the event’s industrial relevance makes international participation likely, though exact cross-border attendance is not confirmed in the provided source. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Current-year buyer-side company list not publicly confirmed in the provided official extract | N/A | The official website confirms sector relevance across aerospace, automotive, space, rail, maritime, energy, and electronics, but no verified attendee-company list is present in the supplied source text. | N/A | Procurement Director; Supply Chain Director; Engineering Manager; Head of Manufacturing; R&D Director | Confirmed sector focus; attendee-company names not confirmed |
| Aerospace OEMs and Tier suppliers | Corporate buyer segment | Officially referenced by sector on the event website as part of the audience and solution focus | N/A | Category Manager; Strategic Sourcing Manager; Head of Engineering | Confirmed sector focus; organization names not confirmed |
| Automotive manufacturers and advanced mobility suppliers | Corporate buyer segment | Automotive is listed as a core sector served by the event | N/A | Director Procurement; Plant Manager; Manufacturing Engineering Lead | Confirmed sector focus; organization names not confirmed |
| Rail, maritime, energy and electronics manufacturers | Corporate and program buyer segment | These sectors are explicitly named on the official site as part of the event’s industrial scope | N/A | Supply Chain Director; Technical Director; Operations Director | Confirmed sector focus; organization names not confirmed |
For lead generation, this event is clearly relevant for buyer-side industrial prospecting, but the supplied official source does not include a current-year named buyer or attendee organization list. Additional official exhibitor, speaker, sponsor, or attendee-directory sources would be needed to produce a verified named-company buyer table.
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement | Procurement | Director | Owns supplier selection, framework evaluation, and sourcing strategy |
| 2 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Screens new vendors, cost models, and production capacity options |
| 3 | Supply Chain Director | Supply Chain | Director | Focuses on resilience, localization, risk mitigation, and supplier performance |
| 4 | Head of Manufacturing | Operations / Manufacturing | Head / Director | Evaluates plant improvements, automation, efficiency, and production tools |
| 5 | Engineering Manager | Engineering | Manager | Shapes technical qualification and design-side product adoption |
| 6 | R&D Director | Research & Development | Director | Relevant for innovation-led suppliers and design-engineering technologies |
| 7 | Automation / Digital Transformation Lead | Operations / IT | Manager / Director | Core buyer for AI, digitalization, process automation, and smart factory solutions |
| 8 | Program Manager | Engineering / Delivery | Manager | Coordinates multi-supplier execution across industrial programs |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Mechanical or Industrial Engineering | Directly aligned to the event’s engineering and industrial innovation focus | Equipment, systems, and engineering services buyers |
| 2 | Industrial Automation | Strong fit with AI, digitalization, and automation tracks | Factory modernization and process optimization |
| 3 | Automotive | Automotive is named as a core industrial sector | OEM, Tier 1, EV, and advanced manufacturing procurement |
| 4 | Aviation & Aerospace | Aerospace and space are explicitly referenced by the event | Program supply chain, materials, and precision engineering sourcing |
| 5 | Electrical/Electronic Manufacturing | Electronics is one of the named show sectors | Components, embedded systems, and electronics sourcing |
| 6 | Oil & Energy | Energy and industrial infrastructure buyers are relevant to the event | Plant systems, maintenance, reliability, and industrial upgrades |
| 7 | Renewables & Environment | Matches the clean energy and net-zero show track | Decarbonization and sustainability-related procurement |
| 8 | Information Technology & Services | Useful for industrial software, analytics, and transformation suppliers | Digital manufacturing platforms and systems integration |
| 9 | Computer Software | Relevant to AI, factory software, simulation, and digital engineering tools | MES, PLM, predictive analytics, and engineering software sales |
| 10 | Machinery | Aligned with advanced manufacturing and industrial machinery track | Capital equipment and production-line purchasing |
| 11 | Construction | Relevant via co-located metals and industrial supply chain overlap | Industrial materials, structural systems, and project supplier outreach |
| 12 | Government Administration | Matches the government and regional hubs show track | Industrial development, grants, supply chain support, and cluster engagement |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer | Unconfirmed | Official website states “thousands of professionals” | No exact current-year attendance number in the provided source extract |
| Exhibitor / supplier count | Not reliably readable from supplied text extract | Unconfirmed | Official website contains a “Leading suppliers” counter, but the numeric value is not visible in the provided extract | Do not use a numerical claim without a readable official figure |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer-specific attendance figure in the provided extract | Likely includes procurement and engineering decision-makers, but no numerical split is published here |
| Speaker count | Not reliably readable from supplied text extract | Unconfirmed | Official website contains an “Industry-leading speakers” counter, but the number is not visible in the provided extract | Treat as confirmed speaker programming but unconfirmed count |
| Sponsor count | Not publicly confirmed in supplied content | Unconfirmed | Partners & Sponsors section exists on official site | No numeric total visible in supplied text |
| Historical attendance | No verified prior-year figure used in this report | Not included | Conservative reporting standard | Prevents unsupported carry-over claims |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Advanced manufacturing and industrial machinery | Improve throughput, quality, and production capacity | Machine demos, ROI conversations, capex planning | Machinery, tooling, metrology, production systems |
| R&D and design engineering | Accelerate product development and engineering validation | Design-in selling, prototype support, simulation-led discussions | Engineering software, materials, testing, prototyping services |
| AI, digitalisation and automation | Reduce downtime, increase visibility, automate workflows | Use-case workshops, data maturity assessments, pilot programs | Industrial software, AI tools, robotics, IIoT, analytics |
| People and skills | Address hiring, training, and capability gaps | Skills partnerships, workforce planning, training procurement | Training platforms, talent solutions, technical education partnerships |
| Clean energy and net zero | Support decarbonization and energy-efficiency goals | Sustainability-led procurement, retrofit and optimization discussions | Energy systems, monitoring, lower-carbon materials, efficiency solutions |
| Government, regional hubs and supply chain | Build resilient domestic supply networks and access support programs | Cluster development, matchmaking, public-private collaboration | Supplier onboarding, regional partnerships, capability mapping services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event is designed around engineering, manufacturing, and supplier discovery, making it strongly relevant for industrial B2B selling. |
| Decision-maker availability | High | Procurement, engineering, supply chain, and operations stakeholders are likely to attend due to the show’s practical sourcing focus. |
| Data collection potential | Medium | Good on-site engagement potential, but public named attendee data is limited in the provided source extract. |
| Apollo targeting potential | Very High | The event aligns well with Apollo filters across manufacturing, aerospace, automotive, industrial automation, and engineering job functions. |
| Geographic targeting potential | High | Strong fit for UK-wide campaigns, especially West Midlands and other industrial regions. |
| Best outreach approach | High | Use account-based outreach around supplier comparison, efficiency gains, product innovation, and supply chain resilience. |
| Overall lead quality | High | A strong event for industrial lead generation, provided messaging matches technical and commercial pain points. |
| Best use case | High | Best suited for exhibitor targeting, industrial buyer profiling, ABM campaign building, and follow-up prospecting into engineering-led accounts. |
| Limitations / risks | Medium | Named attendee verification is limited without additional official directories, exhibitor lists, or speaker organization pages. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Mechanical or Industrial Engineering; Industrial Automation; Automotive; Aviation & Aerospace; Electrical/Electronic Manufacturing; Machinery; Information Technology & Services; Computer Software; Renewables & Environment; Oil & Energy; Government Administration | Map directly to the event’s named sectors and show tracks |
| Departments | Procurement; Supply Chain; Engineering; Operations; Manufacturing; Information Technology; Research & Development; Business Development | Prioritize functional owners of sourcing, innovation, and plant modernization |
| Seniority | Manager; Director; VP; Head; CXO where relevant | Capture both evaluators and final decision-makers |
| Job titles | Director of Procurement; Procurement Manager; Strategic Sourcing Manager; Supply Chain Director; Head of Manufacturing; Engineering Manager; R&D Director; Operations Director; Automation Manager; Digital Transformation Lead; Technical Director; Plant Manager | Focus on titles with direct supplier selection or technical approval authority |
| Geography | United Kingdom first; England; West Midlands; Birmingham; add key UK industrial regions based on campaign scope | Aligns to the event’s strongest practical reach |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Captures SMEs through major OEM and Tier organizations |
| Keywords | advanced manufacturing, industrial machinery, design engineering, automation, AI, digitalisation, net zero, supply chain, electronics manufacturing, aerospace, rail, maritime, OEM, Tier 1, precision engineering | Improves relevance when title and industry filters are broad |
| Technologies | Use if relevant to offer: ERP, MES, PLM, CAD, industrial IoT, robotics, analytics, cloud manufacturing systems | Supports software and automation campaign precision |
| Revenue range | Mid-market to enterprise where complex procurement cycles justify solution value | Useful for capital equipment, enterprise software, and industrial services sales |
| Company type | Public and private companies; manufacturing groups; engineering services firms; industrial technology providers; relevant public bodies | Keeps the addressable market broad but event-relevant |
Suggested Apollo Search Logic: Target UK-based companies in Mechanical or Industrial Engineering OR Industrial Automation OR Automotive OR Aviation & Aerospace OR Machinery, then layer titles such as “procurement”, “sourcing”, “supply chain”, “manufacturing”, “engineering”, “operations”, “automation”, and “R&D”. Add keywords including “advanced manufacturing”, “digitalisation”, “industrial machinery”, “net zero”, “precision engineering”, and “OEM” to improve event-fit precision.
Client Fit Review Required
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Advanced Engineering Official Website | Official event website | Confirmed event name, NEC venue reference, 4 & 5 November 2026 dates, Birmingham location reference, event positioning, audience sectors, show tracks, and qualitative attendance wording | High |
| User-supplied event brief and known details | Provided input | City, country, venue, and start/end dates aligned with the official website extract | Medium, used only where consistent with official source |
| Verification note | Research control | No named current-year attendee, buyer, speaker-organization, exhibitor, or sponsor list was included in the supplied source text; therefore this report avoids unsupported named-attendance claims | High |
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