About this event

Academy of Medical Surgical Nurses Annual Conference (AMSN) 2026

Name: Academy of Medical Surgical Nurses Annual Conference - AMSN
Start: 2026-09-24
End: 2026-09-26
Location: Palm Springs

Date: September 24–26, 2026

Venue: Palm Springs, California, USA

Event Type: Healthcare, Nursing, Medical Education, Professional Development, Exhibitions

Estimated Attendance: Not specified (typical nursing conferences range from 1,500 to 5,000+ attendees; AMSN describes itself as the "leading association for medical-surgical nurses," suggesting mid-to-large scale).

1️⃣ Who Attends (BUYERS / ATTENDEES)

The AMSN Annual Convention primarily attracts:

Medical-surgical nurses at all career stages (bedside nurses, educators, leaders).
Nurse leaders, managers, and directors focused on clinical practice and staffing.
Healthcare educators and academic institutions training nursing professionals.
Industry representatives from medical device, pharmaceutical, and healthcare technology companies.
Healthcare administrators and policymakers interested in nursing standards and workforce development.
Exhibitors showcasing innovations in patient care, education, and clinical tools.

Note: While the event emphasizes professional development for nurses, decision-makers in procurement (e.g., hospital supply chain leaders) may attend indirectly through exhibitor or sponsor roles.

2️⃣ Location + Attendee Geographic Origin

Venue: Palm Springs, California, USA

Attendee Origin: Primarily U.S.-based, with potential international participation. The event is promoted as a national gathering for medical-surgical nurses "across the country," though no specific international attendee data is provided.

Targeting Strategy:

U.S. hospitals, health systems, and academic medical centers.
Healthcare organizations with nurse leadership or education departments.
Companies with products/services tailored to nursing workflows (e.g., EHR systems, medical devices, staffing agencies).

3️⃣ Audience Reach

Reach Type: National (U.S.) with potential for global brand exposure through virtual components or international exhibitors.

Justification: AMSN positions itself as the "leading association for medical-surgical nurses," indicating a U.S. national focus. However, exhibitors may include global companies (e.g., Medtronic, Becton Dickinson), which could expand reach.

4️⃣ Sample Buyer Company Names + Websites

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Becton, Dickinson and Company (BD)	https://www.bdx.com	Director, Clinical Solutions / Nurse Educator	Leading medical device manufacturer with nurse-focused training programs and point-of-care tools.
2	Medtronic	https://www.medtronic.com	Senior Manager, Healthcare Training	Global leader in medical technology; targets nurses for device training and clinical education.
3	Elsevier	https://www.elsevier.com	Director, Nursing Education	Provides nursing textbooks, online education platforms, and clinical decision support tools.
4	American Nurses Association (ANA)	https://www.nursingworld.org	Chief Nursing Officer / Director, Professional Development	Represents 1.3M nurses; key influencer in nursing standards, certification, and education.
5	3M Health Care	https://www.3m.com/healthcare	Product Manager, Wound Care / Infection Prevention	Supplies wound care, infection control, and orthopedic products directly used by nurses.
6	Hewlett Packard Enterprise (HPE) Healthcare IT	https://www.hpe.com/us/en/industries/healthcare.html	Director, Clinical Informatics	Targets nurse informaticists and leaders implementing EHR systems and digital workflows.
7	Philips Healthcare	https://www.philips.com/us/healthcare	Senior Clinical Marketing Manager	Offers monitoring equipment, diagnostic tools, and nurse training programs.
8	Johnson & Johnson Professional Development	https://www.jnj.com/healthcare-professionals	Nurse Educator / Clinical Affairs Manager	Provides continuing education grants and clinical resources for nurses.
9	Invacare Corporation	https://www.invacare.com	Product Manager, Patient Care Equipment	Largest maker of durable medical equipment (DME) used in home and clinical settings.
10	Kansas State University College of Nursing	https://nursing.k-state.edu	Dean of Nursing / Director, Continuing Education	Academic institutions often seek partnerships for curriculum development and CE credits.
11	Cleveland Clinic	https://www.clevelandclinic.org	Chief Nursing Officer / Talent Acquisition Director	Major health system recruiting nurses and implementing clinical innovations.
12	Mayo Clinic Health System	https://www.mayoclinic.org	Director, Nursing Research / Education	Leading academic medical center with extensive nurse training and research programs.
13	Elsevier Clinical Solutions	https://www.elsevier.com/solutions/clinical-solutions	Product Marketing Manager, Nursing	Provides evidence-based clinical content and decision support tools for nurses.
14	American Heart Association (AHA) Training Network	https://www.heart.org/en/training	National Director, Healthcare Training	Offers CPR, ACLS, and BLS certification programs widely used by nursing staff.
15	Thomson Reuters (Healthcare Division)	https://www.thomsonreuters.com/en/healthcare.html	Director, Clinical Content	Provides nursing reference tools, drug databases, and clinical decision support.
16	Cardinal Health	https://www.cardinalhealth.com	Director, Clinical Services	Distributes pharmaceuticals and medical supplies; engages with nurse procurement teams.
17	UnitedHealth Group	https://www.unitedhealthgroup.com	VP, Clinical Operations	Largest U.S. health insurer; employs nurses for care coordination and population health.
18	GE Healthcare	https://www.gehealthcare.com	Senior Marketing Manager, Patient Monitoring	Supplies diagnostic imaging and monitoring equipment used in nursing care.
19	Wolters Kluwer Health	https://www.wolterskluwer.com/us/health.html	Director, Nursing Products	Offers Lippincott nursing resources, CE modules, and clinical practice tools.
20	Nursing Now Campaign (Global)	https://nursingnow.org	Program Director, Global Nursing Leadership	International initiative to empower nurses; may attract global policymaking attendees.

Note: This table includes a mix of likely exhibitors, healthcare systems, and educational institutions based on AMSN’s focus. Prioritize companies with nurse-specific product lines (e.g., education, devices, staffing) for higher engagement potential.

5️⃣ Job Profiles, Industries & Event Type

Target Job Profiles:

Medical-Surgical Nurses (RN, BSN, MSN)
Nurse Educators / Directors of Nursing
Clinical Managers / Chief Nursing Officers
Healthcare Procurement Officers (indirect)
Industry Sales / Marketing Managers (medical devices, education, staffing)
Continuing Education Coordinators

Industries (Apollo-aligned):

Healthcare / Hospitals
Medical Devices
Pharmaceuticals
Education Management
Professional Training & Coaching
Health Informatics
Staffing & Recruiting

Event Type Alignment: Professional development conference with exhibitions, making it ideal for B2B outreach to healthcare institutions and companies serving nurses.

6️⃣ Estimated Attendance

While the AMSN website does not provide a specific attendance figure, comparable national nursing conferences (e.g., ANA Convention, ONL Conference) typically draw 2,500–6,000 attendees. AMSN’s description as the "leading association for medical-surgical nurses" suggests attendance in the mid-to-upper range of this spectrum.

7️⃣ Key Focus Areas & Buyer Engagement

Key Focus Areas:

Evidence-based clinical practice updates
Nursing leadership and management training
Workforce development and staffing solutions
Innovations in patient care technology
Continuing education (CE) and certification
Interprofessional collaboration in healthcare

Buyer Engagement Angle: Position your client’s product/service as a solution to challenges highlighted in the conference’s programming (e.g., "Improve nurse retention with our [staffing solution/education platform]" or "Enhance patient outcomes with our [clinical tool/device]").

8️⃣ Client-Product Fit Note

Please share your client’s website and product/service details so we can refine buyer targeting. For example:

If your client sells CE courses or LMS platforms: Target nurse educators, CNE

Data sheet

Academy of Medical-Surgical Nurses Annual Conference (AMSN) – Event Attendee & Buyer Profile Analysis

Event date: September 24–26, 2026

Location: Palm Springs, California, United States

Event status: Upcoming

Research date: June 30, 2026

Event Overview

Event Name	2026 AMSN Convention / Academy of Medical-Surgical Nurses Annual Conference
Event Date	September 24–26, 2026
Event Status	Upcoming
Venue	Venue not publicly confirmed in the provided official event text.
City	Palm Springs
State / Region	California
Country	United States
Organizer	Academy of Medical-Surgical Nurses (AMSN)
Official Event Website	amsn.org/Events/AMSN-Annual-Convention
Event Type	Professional nursing conference, continuing education event, leadership development event, and exhibit/sponsor showcase
Primary Category	Medical & Pharma
Secondary Applicable Categories	Education & Training; Wellness, Health & Fitness
Audience Reach	National
Estimated Attendance / Expected Footfall	Attendance figure not publicly confirmed by the organizer.
Attendance Data Reliability	Low for volume metrics; high for date, city, organizer, and event purpose based on official AMSN content
Main Purpose of Event	To convene medical-surgical nurses for practice-focused education, continuing education, leadership development, peer networking, and exposure to industry innovations in patient care and clinical operations

About the Event

The 2026 AMSN Convention is the annual conference of the Academy of Medical-Surgical Nurses, a U.S. professional association focused on supporting medical-surgical nurses throughout their careers. According to the official event page, the convention brings together med-surg nurses for relevant education on clinical trends, evidence-based care, professional development, leadership growth, networking, and access to solutions in the exhibit hall.

From a commercial and attendee-profiling perspective, this is a high-value clinical professional development event rather than a pure procurement expo. Core participants are likely to be frontline nurses, nurse educators, nurse managers, and clinical leaders. For suppliers, the strongest value lies in reaching clinical influencers, education decision-makers, nursing leadership, workforce development stakeholders, and hospital-based end users who can shape product evaluation, training adoption, and internal recommendations.

1. Who Attends: Buyers / Attendees

Buyer / Attendee Segment	Typical Organizations	Buying Role or Influence	Relevance to Exhibitors / Suppliers
Medical-surgical staff nurses	Acute care hospitals, community hospitals, health systems	Clinical end-user influence; product feedback; workflow adoption influence	High relevance for clinical products, bedside tools, education platforms, and nursing workflow solutions
Nurse managers and unit leaders	Hospital nursing departments, med-surg units	Departmental purchasing influence; training and implementation oversight	Very relevant for products requiring unit-level approval, pilot programs, or staff adoption
Directors of nursing / clinical operations leaders	Health systems, hospitals, inpatient care networks	Operational influence on standards, training budgets, staffing models, and care improvement initiatives	Strong targets for higher-value solutions, education contracts, and enterprise clinical programs
Nurse educators and professional development leaders	Hospitals, academic medical centers, nursing education providers	Selection influence for CE content, competency development, onboarding, and simulation tools	High relevance for e-learning, certification prep, staffing education, and training content vendors
Clinical practice specialists / quality leaders	Hospitals, quality departments, care improvement programs	Evaluation influence for evidence-based care tools and patient outcome initiatives	Relevant for analytics, patient safety, care standardization, and clinical documentation solutions
Association members and chapter leaders	AMSN chapters and professional nursing networks	Peer influence, referrals, advocacy, and educational partnership value	Useful for awareness building, member engagement programs, and sponsorship-led outreach
Healthcare industry partners	Medical device firms, healthcare technology providers, education vendors	Exhibitor, sponsor, partnership, and channel role	Relevant for co-marketing, clinical validation, thought leadership, and sales conversations

2. Event Location and Attendee Geographic Origin

Geographic Area	Likely Attendee Origin	Buyer Concentration	Notes
Host city	Palm Springs, California	Moderate local healthcare and hospitality support presence	Destination-conference setting likely favors fly-in national attendance rather than purely local turnout
Host state / region	California and broader Southwest U.S.	High concentration of hospitals, health systems, nursing schools, and care networks	California is a strong source market for nursing leadership, education, and acute care institutions
Nearby business hubs	Los Angeles, San Diego, Orange County, Inland Empire, Phoenix, Las Vegas	Strong hospital, outpatient, and health education buyer density	These hubs can supply nurse leaders, educators, clinical managers, and vendor partners
National reach	United States	High	Official event language references networking with medical-surgical nurses “from across the country”
International reach	Not publicly confirmed	Low to unverified	No official statement in the provided event text confirms international attendance

3. Audience Reach

Reach Level	Assessment	Explanation
National	Primary classification	Official AMSN copy states the convention offers networking with medical-surgical nurses from across the country, indicating a U.S.-wide professional audience.
Regional	Secondary practical concentration	California and neighboring western states are likely to be well represented due to travel convenience, but this does not replace the primary national classification.

4. Sample Buyer Companies and Websites

Official current-year attendee, employer, buyer-organization, exhibitor-name, and sponsor-name lists were not included in the provided AMSN event text. The table below therefore uses only organizations directly verifiable from the supplied official AMSN content or clearly related official entities. It should not be treated as a confirmed attendee list for the 2026 edition.

Buyer Company / Organization	Buyer Type	Why It Is Relevant	Website	Best Job Titles to Target	Evidence Level
Academy of Medical-Surgical Nurses (AMSN)	Professional association / event organizer	Organizer and core channel to the convention audience; relevant for sponsorship, partnership, media, and member marketing access	amsn.org	Partnerships Director, Sponsorship Manager, Convention Manager, Membership Director	Confirmed Current-Year Participant
Medical-Surgical Nursing Certification Board (MSNCB)	Certification body relevant to med-surg nursing audience	Certification and professional development relevance for the med-surg nursing audience	msncb.org	Executive Director, Education Director, Certification Program Manager	Strong Market Fit, Attendance Not Confirmed
Current-year named sponsors/exhibitors	Not extractable from provided source text	Official event page references a Premier Partner and Convention Sponsors, but sponsor names were not present in the supplied text	N/A	N/A	Confirmed Sponsor / Exhibitor

5. Job Profiles, Industries and Event Type

Priority	Job Title / Function	Department	Seniority Level	Why This Role Matters
1	Director of Nursing	Clinical Operations	Director	Often oversees practice standards, staff development, and implementation priorities.
2	Nurse Manager	Med-Surg Unit Operations	Manager	Key unit-level influencer for training tools, workflows, and staff adoption.
3	Clinical Nurse Educator	Education / Professional Development	Manager / Individual Contributor	High relevance for CE, onboarding, simulation, and competency products.
4	Chief Nursing Officer	Executive Nursing Leadership	C-Level	Enterprise-level decision-maker for strategic nursing initiatives and major vendor approvals.
5	Professional Development Director	Education / Workforce Development	Director	Relevant for workforce upskilling, retention programs, and educational subscriptions.
6	Clinical Practice Specialist	Clinical Quality / Practice	Manager / Specialist	Useful contact for evidence-based care tools and practice improvement solutions.
7	Quality Improvement Director	Quality / Patient Safety	Director	Relevant for patient outcomes, standardization, and performance analytics.
8	Supply Chain Director	Procurement / Supply Chain	Director	Not the primary attendee profile, but relevant where clinical products require procurement alignment.
9	Procurement Manager	Purchasing	Manager	Secondary target for closing sales after clinical interest is established.

Priority	Apollo Industry	Why It Fits the Event	Best Buyer Use Case
1	Hospital & Health Care	Core employer base for med-surg nurses and nurse leaders	Clinical adoption, nursing workflow, training, and patient-care solutions
2	Medical Devices	Exhibit hall relevance for bedside and care-delivery technologies	Device education, nursing use cases, product trials
3	Information Technology & Services	Relevant for care coordination, workflow software, analytics, and education delivery	Digital nursing tools, care documentation, communications, analytics
4	E-Learning	Strong fit with continuing education and professional growth themes	CE modules, certification prep, staff training subscriptions
5	Education Management	Nursing education, workforce development, and institutional training alignment	Academic and hospital education partnerships
6	Professional Training & Coaching	Leadership development and skills advancement are central event themes	Leadership programs, mentoring, coaching, retention initiatives
7	Pharmaceuticals	Potential sponsor and education-partner relevance in acute care settings	Clinical education, adherence, patient safety, disease-state support
8	Health, Wellness & Fitness	Relevant for staff wellness, resilience, and workforce support offerings	Burnout reduction, workforce wellbeing, resilience tools
9	Nonprofit Organization Management	Association and mission-driven healthcare organizations may engage as partners	Sponsorships, awareness campaigns, member education
10	Staffing & Recruiting	Nursing workforce challenges create relevance for talent and retention providers	Recruitment services, retention technology, career development solutions

6. Estimated Attendance

Metric	Figure	Status	Source / Basis	Notes
Estimated total footfall	Attendance figure not publicly confirmed by the organizer.	Unconfirmed	No attendance number in provided official event copy	No verified count should be assumed
Exhibitor count	Not publicly confirmed in provided text	Unconfirmed	Official page references an exhibit hall and exhibit/sponsor resources	Confirms exhibitor participation, not exhibitor volume
Buyer count	Not publicly confirmed	Unconfirmed	No official buyer-count metric provided	This event is primarily attendee and education driven, not a formal hosted-buyer event
Speaker count	Not publicly confirmed in provided text	Unconfirmed	Official page confirms keynote sessions and schedule-at-a-glance availability	Session format confirmed; count unavailable
Sponsor count	At least one Premier Partner category and multiple Convention Sponsor placements referenced	Partially confirmed	Official event page	Names and final count not visible in supplied text extract

7. Key Focus Areas and Buyer Engagement

Focus Area	Typical Buyer Need	Buyer Engagement Opportunity	Relevant Supplier Offering
Clinical education	Practical, evidence-based learning for med-surg care	Educational sponsorships, CE-aligned demos, content partnerships	E-learning, training modules, simulation, competency tools
Leadership development	Career progression, team leadership, staffing support	Executive roundtables, leadership content, coaching offers	Leadership programs, workforce solutions, coaching services
Evidence-based care	Standardized care delivery and better patient outcomes	Case-study selling, clinical validation discussions	Clinical decision support, patient safety tools, quality analytics
Industry innovations	Awareness of solutions that improve workflow or care quality	Booth conversations, product demos, workflow-based value messaging	Medical devices, care technology, patient engagement tools
Professional growth	Certification support and career advancement	Resource giveaways, certification prep offers, member campaigns	Certification prep, learning platforms, career services
Networking and peer exchange	Shared best practices and peer benchmarking	Sponsored lounges, peer discussion sessions, networking activations	Association partnerships, branded education spaces, hosted sessions

Lead Quality Assessment

Factor	Assessment	Explanation
Buyer relevance	High	Strong for clinical users, nurse leaders, educators, and solution influencers.
Decision-maker availability	Medium	Clinical decision influencers are likely present; centralized hospital procurement leaders may be underrepresented.
Data collection potential	Medium	Good for booth scans, sponsor leads, and follow-up capture, but current public attendee-company transparency is limited.
Apollo targeting potential	High	Hospitals, nurse leaders, educators, and clinical operations titles are searchable in Apollo with strong segmentation potential.
Geographic targeting potential	High	Useful for U.S.-national outreach, with optional concentration on California and major health-system hubs.
Best outreach approach	High	Use educational value messaging, clinical outcomes language, nurse workflow relevance, and leadership-development framing.
Overall lead quality	High	Best suited for healthcare education, clinical technology, patient-care tools, workforce support, and nursing-focused solutions.
Best use case	High	Exhibitor targeting, sponsorship outreach, nurse-leader prospecting, and post-event Apollo-based follow-up campaigns.
Limitations / risks	Medium	Not ideal for pure procurement-list sales if the goal is named purchasing departments only; public confirmed attendee-company data is limited.

Apollo.io Targeting Recommendation

Filter Type	Recommended Filters	Purpose
Apollo industries	Hospital & Health Care; Medical Devices; Information Technology & Services; E-Learning; Education Management; Professional Training & Coaching; Pharmaceuticals; Staffing & Recruiting	Capture both attendee-side employers and solution-provider-side partners relevant to the event ecosystem
Departments	Nursing, Clinical Operations, Education, Professional Development, Quality, Patient Safety, Procurement, Supply Chain	Prioritize both clinical champions and downstream purchasing stakeholders
Seniority	C-Level, VP, Director, Manager, Head, Senior	Focus on leadership roles with implementation influence or budget oversight
Job titles	Chief Nursing Officer, Director of Nursing, Nurse Manager, Clinical Nurse Educator, Professional Development Director, Clinical Practice Specialist, Quality Improvement Director, Supply Chain Director, Procurement Manager	Map to likely attendees and post-event buying committees
Geography	United States; optional priority states: California, Texas, Florida, New York, Illinois, Arizona, Washington	Align with national nursing audience and large health-system density
Employee size	201–500; 501–1,000; 1,001–5,000; 5,001–10,000; 10,001+	Targets hospitals, health systems, and multi-site provider organizations with organized nursing leadership structures
Keywords	medical-surgical nursing, med-surg, acute care, clinical education, nurse staffing, nursing leadership, patient safety, evidence-based care, continuing education	Improve title and company-description relevance
Technologies, if relevant	Learning management systems, EHR-related workflow tools, clinical communication platforms	Useful when the offering is digital health or training technology
Revenue range, if relevant	Mid-market to enterprise healthcare organizations	Supports targeting of organizations able to fund education and operational programs
Company type	Hospitals, health systems, academic medical centers, nursing education organizations, healthcare associations	Matches the event's likely attendee employer profile

Suggested Apollo Search Logic: ("medical surgical" OR "med surg" OR "acute care" OR "nursing leadership" OR "clinical education" OR "patient safety") AND (title:"Director of Nursing" OR title:"Chief Nursing Officer" OR title:"Nurse Manager" OR title:"Clinical Nurse Educator" OR title:"Professional Development Director" OR title:"Quality Improvement Director"). For commercial follow-up, add secondary procurement titles where products require purchasing approval.

Client Fit Review Required

Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.

Sources & Verification Notes

Source	Type	What It Verified	Reliability
AMSN Convention Official Event Page	Official event website	Confirmed event title, dates, Palm Springs location, registration open status, event purpose, keynote/education/networking language, exhibit hall presence, sponsor references	High
AMSN Official Home Page	Official organizer website	Confirmed AMSN identity as the professional association behind the convention and its role supporting medical-surgical nurses	High
User-supplied event details	Provided context	Country reference and initial city/state/date framing; retained only where not contradicted by official AMSN content	Medium
Verification note	Research limitation	The supplied official text did not include a named venue, attendance count, named sponsor list, named exhibitor list, or named attendee organization list. Those data points are therefore marked unconfirmed.	High

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