ABRAFATI - International Coatings Congress
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About this event
ABRAFATI SHOW - International Coatings Congress 2027
28 a 30 de setembro de 2027
São Paulo Expo, São Paulo, Brasil
Principal Encontro da Indústria de Tintas na América Latina
O ABRAFATI SHOW é o maior e mais importante evento da cadeia de tintas na América Latina, realizada pela Associação Brasileira dos Fabricantes de Tintas e organizada pela NürnbergMesse Brasil. A edição 2027 ocorrerá de 28 a 30 de setembro no São Paulo Expo, reunindo profissionais, empresas e especialistas para discutir inovações, tendências e avanços tecnológicos na produção de insumos para a indústria de tintas.
Event Highlights
- Reunião estratégica de fabricantes, fornecedores, distribuidores e especialistas
- Exposição de tecnologias inovadoras e tendências do setor
- Congresso Internacional com debates sobre o futuro da indústria
- Networking de alto nível entre participantes de diferentes países
- Foco em sustentabilidade, digitalização e inovação tecnológica
Congresso Internacional de Tintas
O Congresso Internacional de Tintas é um dos pilares do ABRAFATI SHOW, oferecendo uma plataforma para troca de conhecimento e discussões estratégicas sobre o futuro do setor. Os participantes terão acesso a conteúdos de alto nível sobre:
- Tintas arquitetônicas e decorativas
- Tintas funcionais e industriais
- soluções baseadas em biologia e sustentabilidade
- Materiais inovadores e novas tecnologias de aplicação
- Impacto da digitalização e inteligência artificial na indústria
Público-Alvo
O evento atrai uma audiência altamente qualificada, incluindo:
- Fabricantes de tintas e revestimentos
- Fornecedores de raw materials e equipamentos
- Distribuidores e comerciantes
- Pesquisadores e acadêmicos
- Especialistas em tecnologia e desenvolvimento de produtos
- Profissionais de EHS (Saúde, Segurança e Meio Ambiente)
Como Participar
Credenciamento: Inicia em junho de 2025. Registre-se para receber notificações através do site oficial.
Acessos ao São Paulo Expo:
- De carro: Estacionamento oficial com acesso pela Rodovia dos Imigrantes (Km 1,5)
- De metrô: Shuttle gratuito entre a estação Santos-Imigrantes (Linha Verde) e o evento
Organização
Realizado por:
Associação Brasileira dos Fabricantes de Tintas
Organizado por:
NürnbergMesse Brasil
Data sheet
ABRAFATI - International Coatings Congress – Event Attendee & Buyer Profile Analysis
Event date: 28 September 2027 to 30 September 2027
Location: São Paulo Expo, São Paulo, Brazil
Event status: Upcoming
Research date: 30 June 2026
Event Overview
| Event Name | ABRAFATI SHOW / International Coatings Congress 2027 |
| Event Date | 28 to 30 September 2027 |
| Event Status | Upcoming |
| Venue | São Paulo Expo |
| City | São Paulo |
| State / Region | São Paulo |
| Country | Brazil |
| Organizer | Organized by NürnbergMesse Brasil; realized by Associação Brasileira dos Fabricantes de Tintas (ABRAFATI) |
| Official Event Website | home.abrafatishow.com.br/index.php/home_eng/ |
| Event Type | Trade show and international industry congress |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | Building & Construction; Science & Research |
| Audience Reach | Regional to international, with strongest relevance across Latin America |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Confirmed dates, venue, city, country, cadence, positioning, and participant profile from the official event website. Attendance volume not publicly confirmed in the provided official material. |
| Main Purpose of Event | To connect the paint and coatings value chain through exhibition, technical content, innovation exchange, commercial networking, and industry-wide discussion on future technologies and sustainability. |
About the Event
ABRAFATI SHOW is presented on its official website as one of the most important events in the Latin American paint industry and the leading meeting point for the coatings chain in the region. The event combines a trade exhibition with the International Coatings Congress and is positioned as a platform for business connections, technical content, innovation, and sector-wide discussion. Official messaging confirms participation from manufacturers, suppliers, distributors, researchers, academics, and industry specialists.
For commercial teams, the event matters because it brings together decision-influencing stakeholders across formulation, raw materials, application technology, manufacturing, distribution, and R&D. It is especially relevant for companies selling industrial materials, process technologies, lab solutions, manufacturing equipment, sustainability solutions, digital tools, and specialized services to coatings producers and adjacent industrial buyers across Brazil and wider Latin America.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Coatings manufacturers | Paint, coatings, and specialty formulation producers | Direct buyers of raw materials, additives, resins, pigments, equipment, testing, and process technologies | Highest-value buyer group for suppliers serving the coatings value chain |
| Raw material and input sourcing teams | Chemical procurement, strategic sourcing, supplier management teams | Evaluate suppliers, pricing, quality, sustainability, and supply security | Important for procurement-led outreach and sourcing programs |
| Distributors and channel partners | Regional industrial distributors and specialty chemical channels | Influence product portfolio expansion and market access | Useful for channel development and Latin America market penetration |
| R&D and formulation leaders | Innovation labs, technical centers, application development teams | Specify new materials, evaluate performance, and shape product adoption | High influence for specialty inputs, testing, AI, automation, and lab technologies |
| Manufacturing and operations leaders | Plant management, process engineering, quality, EHS, and production teams | Influence capital equipment, throughput, automation, safety, and compliance purchasing | Relevant for equipment, packaging, quality systems, and plant services |
| Researchers and academics | Universities, technical institutes, applied research groups | Technology validators and collaboration partners | Relevant for innovation partnerships and technical credibility |
| Industry specialists and consultants | Technical advisers, compliance specialists, market experts | Influence supplier selection and technology adoption | Useful secondary influencers for enterprise sales |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: São Paulo | Local attendees from metro São Paulo industrial and commercial base | Very High | Strong concentration of manufacturing, distribution, headquarters functions, and technical professionals |
| Host state: São Paulo | Regional industrial attendees across the state | Very High | Likely core market for coatings, chemicals, logistics, packaging, and industrial technology suppliers |
| Nearby Brazilian business hubs | Southeast and South Brazil business and industrial corridors | High | Likely draw for procurement, plant, and technical teams able to travel by domestic air or road |
| National reach: Brazil | Attendees from major Brazilian coatings and industrial centers | High | Official website positions the event as the leading sector platform in Latin America, implying strong national importance |
| Latin America | Regional participation from different countries | High | Confirmed by official wording referencing professionals and companies from different countries and Latin America market leadership |
| Wider international market | Selected international specialists and partner firms | Medium | International congress positioning supports cross-border participation, but attendee-country list was not publicly confirmed in the provided material |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | No | The provided official content supports multi-country participation, but its strongest positioning is Latin America rather than a fully global scale. |
| National | Yes | The event is a major Brazilian industry platform hosted in São Paulo and relevant across the national coatings market. |
| Regional | Primary | Officially positioned as the principal meeting of the paint industry in Latin America. |
| Local | Secondary | São Paulo naturally contributes a large local and regional professional base. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Associação Brasileira dos Fabricantes de Tintas (ABRAFATI) | Industry association / sector convenor | Core industry body behind the event; relevant for partnership, sector access, and association-level engagement | abrafati.com.br | Executive Director, Technical Director, Partnerships Lead | Confirmed Government / Procurement Organization |
| NürnbergMesse Brasil | Event organizer / commercial partner platform | Relevant for sponsorship, exhibitor acquisition, and strategic event access | nm-brasil.com.br | Event Director, Commercial Manager, Sponsorship Manager | Confirmed Sponsor / Exhibitor |
| Important note: A current-year official attendee, buyer, exhibitor, speaker-organization, or sponsor-company list was not publicly disclosed in the provided official event material. As a result, a broader buyer-company table cannot be responsibly expanded without using unverified prospecting assumptions. For lead generation accuracy, this event currently supports strong persona targeting by industry and job title, but not a confirmed current-edition attendee-company list. | |||||
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement | Procurement | Director | Owns supplier selection and commercial qualification for industrial inputs |
| 2 | Strategic Sourcing Manager | Procurement | Manager | Key role for raw materials, additives, packaging, and contracted services |
| 3 | Supply Chain Director | Supply Chain | Director | Influences sourcing resilience, inventory strategy, and supplier geography decisions |
| 4 | R&D Director | Research & Development | Director | Specifies materials and drives new product and formulation adoption |
| 5 | Technical Manager | Technical / Applications | Manager | Evaluates performance, testing, compliance, and field suitability |
| 6 | Plant Manager | Operations | Manager | Relevant for production efficiency, automation, and process equipment purchases |
| 7 | Operations Director | Operations | Director | Approves efficiency, capex, sustainability, and plant modernization projects |
| 8 | Innovation Manager | Innovation | Manager | Relevant to digitalization, AI, sustainable materials, and new application technology |
| 9 | Business Development Director | Business Development | Director | Important for channel partnerships, distribution expansion, and strategic supplier relationships |
| 10 | Quality Manager | Quality | Manager | Influences testing, compliance, and manufacturing consistency decisions |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Chemicals | Closest fit to coatings inputs, additives, pigments, and formulation chemistry | Raw material and specialty ingredient buyers |
| 2 | Mechanical or Industrial Engineering | Supports process systems, plant engineering, and production technologies | Equipment, automation, and plant optimization sales |
| 3 | Industrial Automation | Relevant to digitalization and manufacturing efficiency themes | Automation, control systems, and smart plant solutions |
| 4 | Packaging & Containers | Important for coatings packaging, storage, and transport formats | Packaging sourcing and line integration |
| 5 | Plastics | Relevant for packaging, resins, and substrate-related material usage | Material sourcing and application development |
| 6 | Research | The congress explicitly includes researchers and technical knowledge exchange | Technical collaboration and applied innovation partnerships |
| 7 | Higher Education | Official attendee profile includes academics | Academic collaboration and technology validation |
| 8 | Construction | Architectural coatings are an official content theme | Commercial targeting into construction-linked coatings demand |
| 9 | Building Materials | Relevant where coatings intersect with architectural and decorative applications | Surface finishing and product enhancement suppliers |
| 10 | Information Technology & Services | Official themes include digitalization and artificial intelligence | AI, analytics, quality systems, and digital manufacturing tools |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Not Confirmed | Official homepage excerpt provided | No verified visitor count in the supplied official text |
| Exhibitor count | Not publicly confirmed in provided material | Not Confirmed | Official homepage excerpt provided | Current-year exhibitor list not supplied |
| Buyer count | Not publicly confirmed in provided material | Not Confirmed | Official homepage excerpt provided | No buyer registration statistics disclosed |
| Speaker count | Not publicly confirmed in provided material | Not Confirmed | Official homepage excerpt provided | Congress exists, but no count supplied |
| Sponsor count | Sponsor section referenced; count not publicly confirmed in provided material | Partially Confirmed | Official homepage excerpt provided | Names not visible in the supplied source text |
| Historical attendance | Historical attendance not publicly confirmed in the supplied excerpt | Historical / prior-year evidence unavailable in provided text | Official homepage excerpt provided | The site references prior-edition success but no validated count is shown here |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Coatings raw materials | Performance, cost, compliance, availability | Procurement meetings and technical qualification discussions | Resins, pigments, additives, solvents, specialty ingredients |
| Architectural and decorative coatings | Durability, finish quality, sustainability, application efficiency | Formulation support and channel expansion discussions | Materials, packaging, tinting, application systems |
| Functional coatings | Special performance, industrial application, product differentiation | R&D engagement and specification-led selling | Specialty chemistry, testing, application equipment |
| Bio-based coatings | Sustainable formulations and regulatory alignment | Innovation-led discussions with formulation and sustainability teams | Renewable inputs, low-impact materials, certification support |
| Digitalization | Process visibility, quality control, data-backed optimization | Operations, IT, and plant management outreach | MES, analytics, connected manufacturing, digital QA |
| Artificial intelligence | Faster formulation, predictive quality, productivity gains | Executive and innovation-team conversations | AI software, modeling, demand forecasting, process optimization |
| New application technologies | Efficiency, consistency, waste reduction | Demo-led selling to production and technical teams | Spray, dosing, mixing, finishing, automation systems |
| Sustainability | Compliance, lower environmental impact, customer differentiation | Cross-functional outreach to procurement, R&D, EHS, and leadership | Low-VOC solutions, waste reduction, energy and process efficiency services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Official participant profile strongly aligns with industrial buyers, specifiers, and technical influencers in coatings. |
| Decision-maker availability | High | The event is positioned as a strategic industry meeting, increasing the likelihood of senior technical and commercial attendance. |
| Data collection potential | Medium | Good persona quality, but confirmed company-level attendance data is currently limited in the provided official material. |
| Apollo targeting potential | Very High | Clear industry and role-based targeting is possible across chemicals, industrial engineering, packaging, and automation. |
| Geographic targeting potential | High | Strong relevance for São Paulo, Brazil, and Latin America regional outreach. |
| Best outreach approach | High | Use value-led messaging around innovation, sourcing, process improvement, sustainability, and technical performance. |
| Overall lead quality | High | Strong event for B2B coatings ecosystem targeting, especially when buyer personas matter more than public attendee-name availability. |
| Best use case | High | Best for exhibitor targeting, supplier outreach, account-based marketing, and persona-based lead generation across the coatings value chain. |
| Limitations / risks | Medium | Publicly confirmed current-edition company attendance data is limited; this reduces certainty for attendee-list building unless more official directories are released later. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Chemicals; Mechanical or Industrial Engineering; Industrial Automation; Packaging & Containers; Plastics; Research; Higher Education; Construction; Building Materials; Information Technology & Services | Maps to the event’s coatings manufacturing, R&D, technology, and application ecosystem |
| Departments | Procurement, Supply Chain, Operations, Engineering, Research, Product, Information Technology, Business Development, Quality | Targets direct buyers plus technical influencers |
| Seniority | Director, VP, Head, Manager, CXO | Focuses on budget owners and technical gatekeepers |
| Job titles | Director of Procurement, Strategic Sourcing Manager, Supply Chain Director, R&D Director, Technical Manager, Plant Manager, Operations Director, Innovation Manager, Quality Manager, Business Development Director | Captures the most relevant decision and influence roles for event-aligned selling |
| Geography | Brazil first; São Paulo state priority; secondary Latin America markets | Matches event location and regional positioning |
| Employee size | 51-200, 201-500, 501-1000, 1001-5000, 5001+ | Best fit for structured procurement, R&D, and industrial operations teams |
| Keywords | paint, coating, coatings, tintas, resins, pigments, additives, formulation, industrial finishing, decorative coatings, architectural coatings, functional coatings, bio-based coatings | Improves sector-specific account discovery |
| Technologies, if relevant | Manufacturing software, quality systems, industrial analytics, AI, automation platforms | Useful for digitalization-focused campaigns |
| Revenue range, if relevant | Mid-market to enterprise | Higher likelihood of dedicated sourcing, operations, and innovation functions |
| Company type | Private and public manufacturers, industrial suppliers, research institutions, distributors | Broad enough for the coatings ecosystem while keeping industrial relevance |
Suggested Apollo Search Logic: Use company keyword combinations such as “paint” OR “coating” OR “coatings” OR “tintas” OR “resins” OR “pigments” OR “additives” OR “formulation” with title filters including “procurement,” “sourcing,” “R&D,” “technical,” “plant,” “operations,” “innovation,” and “quality.” Prioritize Brazil and São Paulo first, then expand to Latin America for regional supplier and buyer discovery.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| ABRAFATI SHOW Official Website | Official event website | Confirmed official dates, venue, city, country, event positioning, organizer, biennial cadence, and audience profile | High |
| São Paulo Expo | Official venue website | Venue identity reference for São Paulo Expo | High |
| Provided official website text excerpt | Primary source extract | Confirmed that attendance figures, exhibitor counts, and current-year attendee-company names were not publicly visible in the supplied material | High |
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