ABASTUR (Hotels - Restaurants - Catering)
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About this event
ABASTUR (Hotels - Restaurants - Catering)
Date: August 26th to 28th, 2026
Venue: Centro Banamex, Av. del Conscripto 311, Lomas de Sotelo, Hipódromo de las Américas, Miguel Hidalgo, 11200 Ciudad de México, CDMX
City and Country: Mexico City, Mexico
Event Overview
ABASTUR is the premier event for professionals in the hotels, restaurants, catering, and cafeterias sectors in Mexico and Latin America. As the region's leading HORECA (Hotel, Restaurant, and Catering) exhibition, it serves as the definitive platform connecting industry professionals with the latest trends, technologies, and opportunities shaping the future of the hospitality industry.
Who Attends (BUYERS / ATTENDEES)
ABASTUR attracts a diverse range of attendees, primarily from Mexico and Latin America, including:
- Hotel managers and owners
- Restaurant and cafeteria owners and operators
- Catering service providers
- Procurement managers and purchasing agents
- Food and beverage directors
- Facility and operations managers
- Industry consultants and suppliers
- Investors and entrepreneurs in the hospitality sector
Location & Attendee Geographic Origin
The event takes place in Mexico City, Mexico, and primarily draws attendees from across Mexico and Latin America. While the core audience is regional, the event also attracts international exhibitors and visitors seeking to connect with the growing hospitality market in the region.
Audience Reach
ABASTUR has a national and regional reach, focusing on Mexico and Latin America, with increasing global participation from exhibitors and suppliers looking to tap into the Latin American hospitality market.
Sample Buyer Company Names & Websites
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Grupo Monger | https://www.grupomonger.com | Procurement Director | Largest foodservice provider in Mexico, actively seeking suppliers and partners. |
| 2 | Starbucks Mexico | https://www.starbucks.com.mx | Supply Chain Manager | Major player in the coffee and café sector, continuously expanding in Latin America. |
| 3 | Four Seasons Hotels Mexico | https://www.fourseasons.com | Director of F&B | High-end hospitality chain with significant purchasing power for premium products and services. |
| 4 | Café Tacvba Catering | https://www.cafetacvba.com | Catering Operations Manager | Prominent catering service provider in Mexico, looking for innovative solutions and suppliers. |
| 5 | Hotel Riu Palace | https://www.riu.com | Hotel Purchasing Manager | International hotel chain with multiple properties in Mexico, seeking hospitality suppliers. |
| 6 | Casa Levera (Restaurants) | https://www.casalevera.com | Restaurant General Manager | Upscale restaurant group in Mexico City, interested in food, beverage, and equipment suppliers. |
| 7 | Amphora Catering | https://www.amphoracatering.com | Catering Services Director | Leading catering company in Latin America, looking for new products and services. |
| 8 | Marriott International Mexico | https://www.marriott.com | Director of Procurement | Global hotel chain with extensive operations in Mexico, requiring a wide range of hospitality products. |
| 9 | El Cardenal (Restaurants & Cafes) | https://www.elcardenal.com.mx | Operations Director | Iconic Mexican restaurant and café chain, seeking quality food and beverage suppliers. |
| 10 | Grupo Aeromexico Catering | https://www.aeromexico.com | Catering Procurement Manager | Airlines catering services, looking for in-flight meal and service providers. |
Job Profiles, Industries & Event Type
Best Job Profiles to Target:
- Procurement Directors
- Purchasing Managers
- Food & Beverage Directors
- Hotel General Managers
- Restaurant Owners/Operators
- Catering Services Managers
- Supply Chain Managers
- Operations Directors
- Facility Managers
Industries:
- Hotels
- Restaurants
- Catering Services
- F&B Suppliers
- Hospitality Equipment & Technology Providers
- Interior Design & Hospitality Services
Event Type: Trade Show & Conference for the Hospitality Industry
Estimated Attendance
ABASTUR expects to host:
- +20,000 highly qualified buyers
- +600 exhibitors (national and international)
- +30,000 m² of exhibition space
Key Focus Areas & Buyer Engagement
Key focus areas include:
- Food and Beverage Trends
- Hospitality Technology & Innovation
- Sustainability in Hospitality
- Restaurant and Hotel Operations
- Catering Services and Events
- Staffing and Training Solutions
Buyer Engagement Angle: Position your offerings as innovative solutions tailored to the specific needs of hospitality professionals, emphasizing quality, efficiency, and sustainability. Highlight how your products or services can enhance their operations, improve customer satisfaction, and drive business growth.
Client-Product Fit Note
Please share your client's website to refine the buyer list based on specific product or service offerings. For example:
- If your client sells hospitality technology, target IT managers, operations directors, and hotel general managers.
- If your client offers food and beverage products, focus on F&B directors, procurement managers, and restaurant owners.
- If your client provides hospitality equipment or design services, engage with purchasing managers, facility managers, and hotel operators.
Final Recommendation
ABASTUR is an excellent opportunity for B2B companies targeting the hospitality industry in Mexico and Latin America. With its strong regional focus and growing international participation, the event offers a robust platform for networking, lead generation, and market expansion. The diverse attendee base ensures that companies across various segments of the hospitality supply chain can find valuable connections and business opportunities.
Data sheet
ABASTUR – Event Attendee & Buyer Profile Analysis
Event date: August 26 to 28, 2026
Location: Centro Banamex, Mexico City, Mexico
Event status: Upcoming
Research date: June 30, 2026
Event Overview
| Event Name | ABASTUR |
| Event Date | August 26 to 28, 2026 |
| Event Status | Upcoming |
| Venue | Centro Banamex |
| City | Mexico City |
| State / Region | Ciudad de México (CDMX) |
| Country | Mexico |
| Organizer | Informa Markets, a trading division of Informa PLC |
| Official Event Website | abastur.com |
| Event Type | B2B trade show / exhibition for HORECA and hospitality professionals |
| Primary Category | Hospitality |
| Secondary Applicable Categories | Food & Beverages; Business Services |
| Audience Reach | Regional, with strong national Mexico base and Latin America relevance |
| Estimated Attendance / Expected Footfall | 20,000+ qualified buyers confirmed by organizer; total attendance figure not separately disclosed in the supplied official source |
| Attendance Data Reliability | Confirmed organizer claim for 2026 buyer volume; total footfall beyond this is not publicly confirmed in the supplied source |
| Main Purpose of Event | To connect hotel, restaurant, catering, and cafeteria professionals with suppliers, technologies, industry trends, sourcing opportunities, and commercial partnerships across Mexico and Latin America. |
About the Event
ABASTUR is a major B2B hospitality and HORECA exhibition focused on hotels, restaurants, cafeterias, and catering. The official event positioning describes it as the most important HORECA exhibition in Mexico and Latin America, and as a meeting point for professionals seeking products, services, innovation, and business opportunities relevant to hospitality operations.
From a commercial perspective, the event matters because it brings together qualified buyers, operators, procurement stakeholders, and solution providers in one venue. It is particularly relevant for exhibitors targeting foodservice operations, hotel supply chains, kitchen and equipment procurement, facility operations, service technology, and hospitality growth across Mexico and broader Latin American markets.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Hotel owners and general managers | Hotels, resorts, chains, independent lodging operators | Budget control, vendor approval, property investment, operational purchasing | High-value targets for FF&E, guest services, foodservice, software, maintenance, and facility upgrades |
| Restaurant owners and multi-unit operators | Quick-service, casual dining, fine dining, franchise groups | Concept sourcing, capex decisions, menu-support purchasing, expansion planning | Core audience for kitchen equipment, POS, food inputs, packaging, cleaning, and operational systems |
| Catering and banquet service providers | Event caterers, institutional catering firms, banquet operators | Bulk purchasing, menu logistics, service equipment procurement | Good fit for food products, transport equipment, serviceware, refrigeration, and logistics support |
| Cafeteria and foodservice operators | Corporate cafeterias, educational foodservice, concession operators | Recurring purchasing, vendor qualification, service optimization | Relevant for volume-based food, beverage, dispensers, furniture, and service technologies |
| Procurement and sourcing teams | Hotel groups, restaurant chains, hospitality management companies | RFP management, supplier consolidation, category buying, cost negotiation | High-priority contacts for structured B2B outreach and post-event pipeline generation |
| Food and beverage leaders | Hotels, restaurants, catering companies, hospitality groups | Product selection, supplier trials, quality and margin management | Relevant for ingredients, beverage programs, equipment, and service innovation |
| Operations and facility managers | Hotels, restaurants, venues, hospitality operators | Implementation influence, maintenance oversight, operational efficiency decisions | Strong fit for cleaning, HVAC-adjacent hospitality products, safety, workflows, and back-of-house solutions |
| Industry consultants and advisors | Hospitality consultants, design advisors, foodservice specialists | Specification influence, vendor recommendations, project support | Useful multipliers for referrals, specification wins, and channel partnerships |
| Investors and hospitality entrepreneurs | New ventures, growth-stage hospitality concepts, expansion projects | Capex planning, brand launch decisions, vendor shortlist creation | Useful for new account acquisition and early-stage supplier onboarding |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | Mexico City | Very High | Major concentration of hotel groups, restaurant operators, distributors, and hospitality decision-makers |
| Host state / region | Ciudad de México (CDMX) | Very High | Accessible venue for regional corporate buyers and hospitality operators within the metro area |
| Nearby business hubs | Central Mexico hospitality and distribution corridors | High | Likely draw from nearby commercial centers serving lodging, foodservice, and institutional catering demand |
| National reach | Across Mexico | High | Official positioning states the event is for hospitality professionals in Mexico and is the leading HORECA platform nationally |
| International reach | Latin America | Medium to High | Organizer describes ABASTUR as important for Mexico and Latin America and cites national and international exhibitors |
| Trade corridor relevance | Mexico–Latin America hospitality supply chain | High | Strong sourcing relevance for imported products, foodservice equipment, and regional hospitality expansion |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | ABASTUR is positioned for professionals from Mexico and Latin America, giving it a broader-than-national commercial footprint while remaining concentrated in the regional HORECA market. |
| National | Secondary characteristic | Mexico is the event’s core market, with strong national buyer and exhibitor relevance. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
|
The supplied official 2026 event source confirms ABASTUR’s buyer scale and audience profile, but it does not publicly disclose a current-year buyer company list, speaker organization list, or named attendee directory in the material provided. Therefore, individual buyer companies cannot be responsibly listed as confirmed current-year participants from the available evidence.
Prior-year participation evidence was not included in the supplied source package. For list-building use, this event is suitable for buyer profiling and Apollo targeting by segment, but not for claiming named company attendance without additional official exhibitor, sponsor, partner, speaker, or attendee documentation. |
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5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement | Procurement | Director | Controls supplier selection, contract strategy, and high-value purchasing categories |
| 2 | Procurement Manager | Procurement | Manager | Owns active sourcing and vendor qualification workflows |
| 3 | Strategic Sourcing Manager | Sourcing / Supply Chain | Manager | Relevant for category optimization, margin pressure, and supplier consolidation |
| 4 | Food & Beverage Director | Food & Beverage | Director | Drives purchasing decisions tied to menu, quality, service standards, and customer experience |
| 5 | Operations Director | Operations | Director | Influences implementation, standardization, and multi-site rollouts |
| 6 | Facilities Director | Facilities | Director | Important for maintenance, hygiene, equipment reliability, and operating efficiency |
| 7 | General Manager | Executive / Operations | VP / Director / Manager | Common final approver for hotel and restaurant operating spend |
| 8 | Purchasing Manager | Purchasing | Manager | Direct owner of recurring buying cycles and supplier engagement |
| 9 | Supply Chain Director | Supply Chain | Director | Relevant for logistics, inventory, service continuity, and sourcing resilience |
| 10 | Business Development Director | Business Development | Director | Useful for hospitality partnerships, franchising, and growth initiatives |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Direct core sector for ABASTUR | Hotels, resorts, hospitality operators |
| 2 | Restaurants | Restaurant and cafeteria operators are a primary audience group | Chain and independent foodservice buyers |
| 3 | Food & Beverages | Strong tie to menu supply, beverage programs, and operational sourcing | F&B suppliers and hospitality category buyers |
| 4 | Food Production | Relevant to institutional and hospitality food sourcing | Ingredient and prepared-product supply relationships |
| 5 | Wholesale | Hospitality procurement often routes through wholesalers and supply distributors | Regional supply-chain and distribution buyers |
| 6 | Import & Export | Useful for international hospitality products entering Mexico and Latin America | Importers and regional sourcing intermediaries |
| 7 | Business Supplies & Equipment | Hospitality operations require equipment, consumables, and service systems | Kitchen, service, laundry, and operations equipment buyers |
| 8 | Facilities Services | Hotels and large operators purchase cleaning, maintenance, and support services | Operational continuity and hygiene solutions |
| 9 | Consumer Goods | Hospitality buyers source consumables and guest-facing products | Amenity, tabletop, and service consumable procurement |
| 10 | Information Technology & Services | Hospitality increasingly buys software, digital workflows, and service technology | POS, reservations, analytics, operations tech |
| 11 | Logistics & Supply Chain | Supports inventory movement and multi-site hospitality delivery needs | Distribution and fulfillment relationships |
| 12 | Events Services | Relevant to catering, banquet, and venue-service buyers | Large-scale event dining and service operations |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer beyond the buyer claim | Not publicly confirmed | Supplied official website content | Organizer does not separately state total attendance in the supplied material |
| Qualified buyers | 20,000+ | Confirmed | Official Spanish homepage statistic | Listed as “+20 k compradores altamente calificados” |
| Exhibitor count | 600+ | Confirmed | Official Spanish homepage statistic | Listed as “+600 expositores internacionales y nacionales” |
| Exhibition floor area | 30,000+ m² | Confirmed | Official Spanish homepage statistic | Listed as “+30 k m2 de piso de exposición” |
| Speaker count | Not publicly confirmed in supplied source | Not publicly confirmed | Supplied official website content | No official speaker total visible in the source package |
| Sponsor / partner count | Not publicly confirmed in supplied source | Not publicly confirmed | Supplied official website content | The website references partners, but no count is provided in the supplied material |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Hospitality procurement | Reliable vendor sourcing, price control, category improvement | Meet procurement teams and shortlist for trial or tender cycles | Procurement-ready products, contract supply, service bundles |
| Food and beverage sourcing | Menu quality, consistency, margins, product differentiation | Sampling, sourcing conversations, distributor introductions | Ingredients, beverages, prepared products, storage and service solutions |
| Kitchen and back-of-house operations | Efficiency, throughput, sanitation, equipment durability | Operational demos and ROI-focused selling | Equipment, refrigeration, washing, workflow and maintenance solutions |
| Guest and service experience | Brand differentiation, service consistency, customer satisfaction | Position solutions as revenue or experience enhancers | Amenities, tabletop, design-linked products, service technologies |
| Operations technology | Process visibility, order management, digital workflows | Engage IT-aware operations leaders and multi-unit operators | POS, reservations, analytics, inventory, staff productivity tools |
| Facility management and hygiene | Compliance, cleanliness, maintenance cost control | Target facility and operations managers with measurable cost-reduction messaging | Cleaning systems, safety products, maintenance programs, consumables |
| Regional expansion and partnerships | New sites, franchise growth, cross-border supply access | Use the event for distributor, channel, and multi-site operator outreach | Channel partnerships, master supply agreements, scalable vendor support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The official site highlights 20,000+ qualified buyers, making the event highly relevant for hospitality and foodservice sellers. |
| Decision-maker availability | High | Audience profile strongly suggests access to operators, procurement leaders, F&B heads, and owners. |
| Data collection potential | Medium | Good on-site lead capture potential, but named attendee verification is limited from publicly supplied source material. |
| Apollo targeting potential | Very High | The event maps cleanly to hospitality, restaurants, foodservice procurement, facilities, and operations job functions. |
| Geographic targeting potential | High | Strong concentration in Mexico City, national Mexico hospitality hubs, and Latin America regional prospects. |
| Best outreach approach | High | Use account-based outreach around HORECA procurement, operational savings, service quality, and multi-site standardization. |
| Overall lead quality | High | Strong event for B2B lead generation and buyer profiling in hospitality supply categories. |
| Best use case | High | Best suited for hospitality supplier prospecting, exhibitor targeting, buyer segmentation, and post-event sales follow-up. |
| Limitations / risks | Medium | Publicly supplied source does not provide named current-year attendee companies, so list-sale style claims should be avoided without more documentation. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Restaurants; Food & Beverages; Food Production; Wholesale; Import & Export; Business Supplies & Equipment; Facilities Services; Information Technology & Services; Logistics & Supply Chain | Matches the event’s HORECA buyer ecosystem |
| Departments | Procurement; Purchasing; Operations; Food & Beverage; Facilities; Supply Chain; Business Development; Executive | Focuses on direct and influential buying centers |
| Seniority | Owner; Partner; CXO; VP; Director; Head; Manager | Prioritizes commercial decision-makers and implementation owners |
| Job titles | Procurement Director; Procurement Manager; Purchasing Manager; Strategic Sourcing Manager; Food & Beverage Director; Operations Director; General Manager; Facilities Director; Supply Chain Director; Restaurant Owner; Hotel Manager | Builds high-intent outreach lists aligned to event buying behavior |
| Geography | Mexico City; CDMX; Mexico nationwide; secondary Latin America targeting where relevant | Captures host-market density plus regional HORECA opportunity |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000+ | Covers independent operators, regional chains, and enterprise hospitality groups |
| Keywords | hotel, hospitality, resort, restaurant, cafeteria, catering, banquet, foodservice, HORECA, lodging, kitchen, procurement, purchasing | Improves targeting precision where industry tags alone are incomplete |
| Technologies, if relevant | POS, reservations software, hospitality ERP, inventory systems, foodservice operations platforms | Useful if selling software or hospitality tech-enabled services |
| Revenue range, if relevant | Mid-market to enterprise for structured procurement; SMB for independent operator outreach | Lets teams separate contract-led buyers from owner-led purchases |
| Company type | Private companies, public companies, franchise groups, management companies, distributors, importers | Supports multi-angle buyer and channel targeting |
Suggested Apollo Search Logic: ("hotel" OR hospitality OR resort OR restaurant OR cafeteria OR catering OR banquet OR foodservice OR HORECA) AND ("procurement" OR purchasing OR sourcing OR operations OR "food and beverage" OR facilities OR supply chain) with geography filters for Mexico City and Mexico first, then expand to Latin America for regional channel and operator targets.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| ABASTUR Official Website (English homepage) | Official event website | Confirmed event name, dates, Mexico City location, hospitality audience positioning, organizer ownership context, and event purpose | High |
| ABASTUR Official Website (Spanish homepage) | Official event website | Confirmed Centro Banamex venue, event hours, 30,000+ m² floor area, 20,000+ qualified buyers, and 600+ exhibitors | High |
| ABASTUR official “How to Attend / Where” content | Official event website content | Verified venue address: Av. del Conscripto 311, Lomas de Sotelo, Hipódromo de las Américas, Miguel Hidalgo, 11200 Ciudad de México, CDMX | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to ABASTUR (Hotels - Restaurants - Catering) — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds