CategoryFashion & Beauty
2DAYS OF BEAUTY
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About this event
2DAYS OF BEAUTY — Danmarks største beauty event
Event Overview
2DAYS OF BEAUTY is positioned as Denmark’s largest beauty event, built around inspiration, practical learning, and professional-style education delivered in an event format designed for a high-impact two-day experience. The event’s official messaging emphasizes a blend of hands-on workshops and talks, covering both mainstream beauty interests and clinically oriented topics.
Based on the event’s official site content, the topic coverage includes: makeup, wellness, botox, and plastic surgery. This indicates a program that can attract both beauty practitioners and service providers, as well as audiences interested in advanced aesthetic and wellness trends.
What We Know from the Official Website (Primary Source)
- Brand positioning: “Danmarks største beauty event” (Denmark’s largest beauty event)
- Format & duration: “To dage” (two days)
- Core experience elements: inspiration, hands-on workshops, and talks
- Key themes: makeup, wellness, botox, plastic surgery
- Country: Denmark (implied by “Danmarks”)
- Dates: Not reliably provided in the provided official excerpt
- Venue / City: Not reliably provided in the provided official excerpt
Dates, Venue, City, and Country
| Event Title | 2DAYS OF BEAUTY |
|---|---|
| Dates | |
| Venue | |
| City | |
| Country | Denmark |
| Duration | Two days |
Audience and Attendee Composition (Who Typically Attends)
While the provided official excerpt does not list specific attendee categories, the event theme strongly suggests a mix of:
- Beauty-focused attendees interested in makeup education, demonstrations, and current beauty techniques
- Wellness and beauty wellness seekers focused on wellness concepts tied to beauty routines and lifestyle
- Professional and semi-professional practitioners interested in advanced aesthetic services and learning pathways
- Interest-driven audiences drawn to talks addressing more advanced and clinical beauty topics such as botox and plastic surgery
The inclusion of botox and plastic surgery within the advertised talk/workshop themes is particularly important because it typically elevates the audience beyond purely cosmetic “consumer beauty” into a more specialized service and education environment.
Programming Style and Experience Elements
The event is explicitly described as offering:
- Hands-on workshops: practical segments where attendees can learn techniques and apply skills
- Talks: educational or expert-led sessions that explain methods, trends, and key considerations
- Inspiration-focused content: content structured to motivate and showcase ideas that help attendees evolve their beauty and wellness practice
Because the official description connects these elements to makeup, wellness, botox, and plastic surgery, we should expect content that spans both aesthetic technique and a higher level of service-related education.
Key Focus Areas (Topics That Drive Buyer/Partner Interest)
From the official website text, the event’s “headline” focus areas are:
- Makeup: techniques, application education, product discovery, and hands-on learning
- Wellness: beauty-adjacent wellness concepts and routines that align with modern beauty interests
- Botox: advanced aesthetic education and expert discussion
- Plastic surgery: informational talks related to surgical aesthetics and patient education themes
Why This Event Matters for Beauty and Aesthetic Brands
For beauty brands, clinics, training programs, and service providers, events structured around two-day programming, workshops, and expert talks tend to create several high-value engagement opportunities:
- High intent learning environment: attendees come with active interest in skill improvement and expert guidance
- Topic alignment across the funnel: makeup and wellness draw a broad beauty audience, while botox and plastic surgery suggest credibility-oriented interest
- Cross-segment networking: practitioners, providers, and specialist-focused audiences can overlap more easily in one event
Because the event is marketed as Denmark’s largest beauty event, it also signals scale and potential density of beauty-related professionals and decision influencers.
Engagement Pathways We Should Plan For (Based on the Official Theme)
Given the official emphasis on workshops and talks, the most natural engagement pathways for participants and partners typically include:
- Interactive workshop participation: attendees can engage directly through learning activities
- Expert-led education sessions: talks can position brands as credible knowledge partners
- Topic-based discovery: makeup, wellness, botox, and plastic surgery form clear content “tracks” that help attendees self-select
Information Gaps (Requested Facts Not Present in the Provided Excerpt)
The official excerpt we received does not include the following details, so we are not adding them:
- Exact event dates (month/day/year)
- Venue name
- City
- Specific country is clear (Denmark), but a precise city is not
Next Step From Us (So We Can Complete Research Properly)
If we can access the event page section that lists the schedule or “About/Practical information” (where dates and venue typically appear), we can complete the research view with: exact dates, venue, and city, and then expand into deeper event intelligence such as attendance estimates and the most relevant buyer/attendee segments aligned to your requirements.
Data sheet
2DAYS OF BEAUTY – Event Attendee & Buyer Profile Analysis
Event Date: 5–6 September 2026
Location: Forum Copenhagen, Frederiksberg, Denmark
Event Status: Upcoming
Research Date: 6 July 2026
Event Overview
| Event Name | 2DAYS OF BEAUTY |
| Event Date | 5–6 September 2026 |
| Event Status | Upcoming |
| Venue | Forum Copenhagen |
| City | Frederiksberg |
| State / Region | Frederiksberg |
| Country | Denmark |
| Organizer | Not publicly confirmed in the provided official website excerpt |
| Official Event Website | 2daysofbeauty.com |
| Event Type | Beauty event, professional education, inspiration, and consumer-facing trend showcase |
| Primary Category | Wellness, Health & Fitness |
| Secondary Applicable Categories | Fashion & Beauty, Medical & Pharma |
| Audience Reach | National with regional Nordics spillover potential |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event positioning; low for volume metrics due to lack of public attendance disclosure |
| Main Purpose of Event | To deliver a two-day beauty experience centered on inspiration, hands-on workshops, and talks about makeup, wellness, botox, and plastic surgery. |
About the Event
2DAYS OF BEAUTY is positioned as Denmark’s largest beauty event and is presented as a two-day experience built around inspiration, hands-on workshops, and talks. The official messaging indicates a broad beauty and aesthetics focus, with topics that include makeup, wellness, botox, and plastic surgery.
The event matters because it sits at the intersection of beauty trends, professional education, and consumer interest in advanced aesthetic services. That makes it relevant to beauty brands, cosmetic service providers, aesthetic clinics, wellness operators, distributors, retailers, and suppliers looking to reach engaged buyers and decision-makers in the Nordic beauty market.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Beauty retail buyers | Beauty stores, chain retailers, department stores, e-commerce beauty sellers | Category selection, assortment, margin, seasonal product planning | High relevance for cosmetics, skincare, tools, and wellness products |
| Aesthetic clinic owners and operators | Clinics offering injectables, dermatology-adjacent treatments, cosmetic services | Service purchasing, device selection, treatment protocols, supplier evaluation | Relevant for aesthetic devices, consumables, training, and patient-facing products |
| Salon and spa owners | Hair salons, spas, wellness studios, beauty service chains | Purchasing products, tools, equipment, and service packages | High relevance for professional beauty supplies and treatment solutions |
| Procurement and sourcing teams | Retailers, distributors, clinic groups, wellness operators | Vendor selection, contract negotiation, compliance review | High relevance for suppliers seeking recurring B2B accounts |
| Distributors and wholesalers | Beauty distributors, importers, wholesale channels | Line expansion, brand onboarding, regional distribution planning | Critical for suppliers seeking market access across the Nordics |
| Importers and brand agents | Beauty import businesses, brand reps, local agency partners | Distribution rights, brand representation, product introductions | Useful for international brands entering Denmark |
| Product managers and category managers | Beauty brands, retailers, e-commerce businesses | Product roadmap, pricing, packaging, launch planning | High relevance for innovation, sampling, and new-product discovery |
| Operations and training leaders | Multi-site beauty operators, clinic groups, franchise networks | Implementation, service consistency, staff training, standards | Relevant for education-based selling and professional solutions |
| Industry educators and influencers | Beauty trainers, educators, content creators, consultants | Product endorsement, education delivery, market awareness | Strong for brand storytelling, demos, and social amplification |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Frederiksberg | Local consumers, beauty professionals, clinic and salon operators | Medium | Convenient urban access supports walk-in and metro-area attendance |
| Host region: Capital Region of Denmark | Greater Copenhagen beauty buyers, retailers, clinics, media | High | Strongest concentration of commercial and consumer beauty demand |
| Nearby business hubs | Copenhagen, Malmö, Lund, southern Sweden buyers | Medium to high | Cross-border regional reach is plausible for Nordic beauty sourcing |
| National reach | Beauty professionals, retailers, wholesalers, training providers from across Denmark | High | Brand positioning as Denmark’s largest beauty event supports national draw |
| International reach | Nordic suppliers, distributors, and brand partners | Low to medium | International attendance is possible, but not publicly confirmed |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event’s official positioning as Denmark’s largest beauty event suggests a national audience base, especially from Denmark’s retail, salon, clinic, and wellness sectors. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Matas | Beauty retail chain | Major Danish beauty retailer; relevant for assortment, sourcing, and category innovation | matas.dk | Category Manager, Buyer, Procurement Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Normal A/S | Discount retail / beauty retail | Fast-moving consumer beauty assortment and private-label potential | normal.dk | Buyer, Category Manager, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Møller & Mammen | Beauty distribution / wholesale | Distribution and brand representation are highly aligned with the event’s trade potential | moeller-mammen.dk | Sales Director, Brand Manager, Category Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Nicehair | Beauty e-commerce retailer | Online beauty assortment, brands, and trend-led product discovery | nicehair.dk | E-commerce Manager, Buyer, Category Manager, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| Lyko | Beauty retailer / e-commerce | Nordic beauty buyer with strong product and brand discovery interest | lyko.com | Buyer, Category Manager, Commercial Manager, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| KICKS | Beauty retail chain | Regional retailer likely to value new product launches and treatment trends | kicks.dk | Category Manager, Buyer, Retail Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Salling Group | Retail group | Potential buyer for beauty and wellness assortments across retail banners | sallinggroup.com | Procurement Manager, Category Manager, Merchandise Manager | Strong Market Fit, Attendance Not Confirmed |
| ILLUM | Department store / luxury retail | Beauty floor buyers and premium brand curators are likely target profiles | illum.dk | Beauty Buyer, Category Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Helsemin | Wellness / supplements / beauty retail | Overlaps with wellness, beauty, and health-focused products | helsemin.dk | Purchasing Manager, Product Manager, Store Manager | Strong Market Fit, Attendance Not Confirmed |
| Copenhagen Healthtech / private aesthetic clinics | Clinic and aesthetic service operators | Relevant for injectables, devices, training, patient experience products | Example market segment; organization-specific websites vary | Clinic Owner, Medical Director, Practice Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Witt A/S | Consumer goods distribution | Distribution capability and premium product portfolio can intersect with beauty and wellness categories | witt.dk | Brand Manager, Category Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Magasin du Nord | Department store retailer | Premium beauty, fragrance, and wellness merchandising relevance | magasin.dk | Beauty Buyer, Category Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Category Manager / Beauty Buyer | Merchandising / Procurement | Manager to Director | Controls assortment and vendor selection for beauty and wellness products. |
| 2 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager to Director | Evaluates suppliers, pricing, contracts, and product quality. |
| 3 | Clinic Owner / Practice Manager | Operations / Clinical Services | Owner to Senior Manager | Buys treatment-related products, training, and service solutions. |
| 4 | Retail Buyer / Merchandising Director | Retail / Commerce | Manager to Director | Looks for product lines, launch trends, and promotional opportunities. |
| 5 | Supply Chain Director / Operations Director | Supply Chain / Operations | Director to VP | Supports inventory planning, logistics, and supplier performance. |
| 6 | Product Manager / Brand Manager | Product / Marketing | Manager to Director | Evaluates positioning, launches, packaging, and market fit. |
| 7 | E-commerce Manager / Digital Commerce Lead | E-commerce | Manager to Director | Important for beauty product discovery, conversion, and online growth. |
| 8 | Training Manager / Education Lead | Learning & Development | Manager to Director | Relevant when workshops, demonstrations, and skill-building are central. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Cosmetics | Direct category alignment with makeup and beauty product interest | Brands, manufacturers, and category buyers |
| 2 | Consumer Goods | Many beauty products are consumer-packaged and retail-led | Retail and wholesale product buyers |
| 3 | Retail | Retailers are key buyers for beauty and wellness assortments | Buyers, category managers, and merchandisers |
| 4 | Wholesale | Distribution and channel partners are important for market expansion | Importers, distributors, and wholesalers |
| 5 | Medical Devices | Relevant to botox-adjacent aesthetics, devices, and clinic equipment | Clinic and aesthetic treatment decision-makers |
| 6 | Hospital & Health Care | Advanced aesthetic and wellness services may overlap with clinical providers | Practice leaders and service buyers |
| 7 | Health, Wellness & Fitness | Event content includes wellness as a core theme | Wellness operators, studios, and product buyers |
| 8 | E-commerce | Beauty discovery and conversion are heavily influenced online | Digital buyers and merchandising teams |
| 9 | Import & Export | Useful for international beauty brands entering Denmark | Importers, brand agents, and regional distributors |
| 10 | Marketing & Advertising | Beauty events often attract brand marketers and growth teams | Brand managers, growth marketers, partnership leads |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly disclosed | Confirmed limitation | Official website excerpt reviewed | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed | Unavailable | Official website excerpt reviewed | No verified exhibitor directory provided in the supplied source text. |
| Buyer count | Not publicly confirmed | Unavailable | Official website excerpt reviewed | No buyer list is publicly confirmed in the supplied source text. |
| Speaker count | Not publicly confirmed | Unavailable | Official website excerpt reviewed | The site mentions talks but does not disclose speaker volume in the provided text. |
| Sponsor count | Not publicly confirmed | Unavailable | Official website excerpt reviewed | No sponsor list included in the provided source text. |
| Historical attendance | Not publicly confirmed | Unavailable | Official website excerpt reviewed | No prior-year attendance metric was supplied or verified. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Makeup | Trend-led products, shade ranges, and demos | Sampling, live demonstrations, product launches | Cosmetics, applicators, beauty tools |
| Wellness | Lifestyle and self-care products/services | Education-led product storytelling and partnerships | Wellness products, supplements, spa solutions |
| Aesthetic treatments | Advanced non-surgical treatment solutions | Professional education, equipment demos, service bundling | Injectable-related products, devices, clinic consumables |
| Plastic surgery / clinical aesthetics | Trusted information and premium clinical service tools | Expert talks, medical-style education, referral networking | Clinical aesthetics solutions, practice management support |
| Retail sourcing | New brands, packaging, margins, supply reliability | Buyer meetings, line reviews, distribution discussions | Beauty brands, private label, wholesale programs |
| Education and training | Skills, certification, and techniques | Workshop attendance, course sign-ups, partner programs | Professional training, academy services, demos |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event’s beauty, wellness, and aesthetic themes attract commercial buyers, clinic operators, and category leaders. |
| Decision-maker availability | Medium to High | Likely presence of owners, buyers, and operators, though no official attendee list was provided. |
| Data collection potential | Medium | Useful for prospecting, but limited by lack of public attendee and exhibitor disclosure. |
| Apollo targeting potential | High | Strong fit for Apollo filters across cosmetics, retail, wholesale, wellness, and medical aesthetics. |
| Geographic targeting potential | High | Strong Denmark and Nordics geographic focus supports efficient outbound targeting. |
| Best outreach approach | Value-led pre-event outreach | Lead with trend insights, product sampling, and educational value rather than generic sales messaging. |
| Overall lead quality | High | Strong fit for B2B attendee list building in beauty, wellness, retail, and aesthetics. |
| Best use case | Prospecting, attendee profiling, and supplier outreach | Useful for beauty suppliers, distributors, clinic solution providers, and event-data sales teams. |
| Limitations / risks | Attendance opacity | No verified attendee list, exhibitor list, or attendance number was available in the supplied official text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Cosmetics; Consumer Goods; Retail; Wholesale; Health, Wellness & Fitness; Medical Devices; Hospital & Health Care; E-commerce; Import & Export; Marketing & Advertising | Capture beauty buyers, clinic operators, and distribution-side contacts |
| Departments | Procurement; Purchasing; Merchandising; Operations; Product; Marketing; E-commerce; Business Development | Prioritize decision-makers and commercial influencers |
| Seniority | Owner; Founder; C-level; VP; Director; Head; Manager | Reach top buyers and budget holders |
| Job titles | Buyer, Category Manager, Procurement Manager, Strategic Sourcing Manager, Product Manager, Brand Manager, Retail Director, E-commerce Manager, Clinic Owner, Practice Manager, Operations Director | Target functionally relevant roles with purchase influence |
| Geography | Denmark; Capital Region of Denmark; Copenhagen; Sweden; Norway; Finland | Focus on local and Nordic buyers most likely to attend |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Covers clinics, retailers, distributors, and mid-market brands |
| Keywords | beauty, cosmetics, skincare, wellness, aesthetics, clinic, salon, spa, makeup, distributor, wholesale, retail | Refine lists to event-relevant commercial entities |
| Company type | Public companies; privately held brands; retailers; distributors; clinics; multi-location operators | Mix of enterprise and SMB demand centers |
| Revenue range | No strict restriction; prioritize relevant commercial scale | Useful because beauty buyers may be spread across multiple company sizes |
Suggested Apollo Search Logic: (cosmetics OR beauty OR skincare OR wellness OR aesthetics OR salon OR spa OR clinic OR retailer OR distributor) AND (buyer OR category manager OR procurement OR sourcing OR operations OR product manager OR brand manager OR e-commerce manager OR practice manager).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| 2DAYS OF BEAUTY Official Website | Primary source | Event branding, official description, topical focus, two-day format | High |
| User-provided event details | Provided dataset | Event date, venue, city, region, and country | Medium to High |
| Official website excerpt supplied in prompt | Primary source excerpt | “Danmarks største beauty event,” two-day format, workshops, talks, makeup, wellness, botox, plastic surgery | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to 2DAYS OF BEAUTY — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds