2026 10th International Conference on Sustainable Tourism Management (ICSTM 2026)
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About this event
2026 10th International Conference on Sustainable Tourism Management (ICSTM 2026)
About ICSTM 2026
The 10th International Conference on Sustainable Tourism Management (ICSTM 2026) will take place in Florence, Italy from August 23–25, 2026. Organized as a workshop of ICAEB 2026, this conference builds on a legacy dating back to its inception in 2017. Past editions were held in Barcelona (2017), Amsterdam (2018), Budapest (2019), virtual formats during 2020–2021 due to the COVID-19 pandemic, and subsequent in-person events in Stockholm (2022), Copenhagen (2023), Munich (2024), and Paris (2025).
ICSTM 2026 aims to serve as a premier global platform for researchers, practitioners, and professionals from academia and industry to exchange innovative research findings and advancements in sustainable tourism management. The conference emphasizes interdisciplinary collaboration to address challenges and opportunities in sustainable tourism development.
Event Highlights
Venue & Location
- Dates: August 23–25, 2026
- Location: Florence, Italy
- Event Type: Academic/Research Conference
Who Attends
ICSTM 2026 attracts a diverse audience, including:
- Academic researchers and scholars
- Tourism industry professionals and practitioners
- Policymakers and government representatives
- Environmental sustainability experts
- Students and graduate researchers
- Representatives from NGOs and international organizations
Audience Reach
Global. While the event is held in Italy, its academic and industry focus attracts participants from universities, research institutions, and tourism-related organizations worldwide. Previous editions have drawn international attendees, reflecting the global nature of sustainable tourism challenges.
Sample Buyer Profiles & Companies
Though primarily academic, ICSTM 2026 attracts organizations and institutions with interests in sustainable tourism research, policy, and implementation. Example entities include:
| Priority | Company/Organization | Website | Best Title to Target | Why a Good Fit |
|---|---|---|---|---|
| 1 | United Nations World Tourism Organization (UNWTO) | https://www.unwto.org | Sustainable Tourism Program Manager | Global policy development and sustainable tourism frameworks |
| 2 | International Union for Conservation of Nature (IUCN) | https://www.iucn.org | Tourism & Protected Areas Specialist | Ecotourism and environmental impact research |
| 3 | European Travel Commission | https://visiteurope.com | Director of Sustainable Mobility | Regional tourism policy and cross-border collaboration |
| 4 | World Wildlife Fund (WWF) - Tourism Program | https://www.worldwildlife.org | Sustainable Tourism Lead | Conservation-focused tourism initiatives |
| 5 | Accor Hospitality Group | https://corporate.accor.com | Global Sustainability Director | Corporate responsibility in hospitality and tourism |
| 6 | Booking Holdings Inc. | https://corporate.booking.com | Director of Sustainable Travel | Technology platforms promoting eco-friendly travel |
| 7 | International Hotel Association | https://www.ihah.org | VP of Sustainability Initiatives | Hotel industry best practices in sustainability |
| 8 | Research Institute for Tourism (RIT) | https://www.tourism-research.org | Lead Research Scientist | Academic and applied research in tourism management |
| 9 | Greenpeace Climate Campaign | https://www.greenpeace.org | Climate Policy Advisor | Advocacy for low-carbon tourism practices |
| 10 | asiatravel association | https://www.asiatravel.org | Regional Sustainability Coordinator | Asia-Pacific focused sustainable tourism projects |
Key Job Profiles, Industries & Event Type
Target Job Profiles:
- Sustainable Tourism Program Manager
- Environmental Policy Advisor
- Tourism Research Scientist
- Corporate Sustainability Director
- Academic Professor/Lecturer (Tourism Studies)
- Ecotourism Development Specialist
- Hotel Industry Sustainability Coordinator
- NGO Advocacy Lead (Tourism Focus)
Relevant Industries (per Apollo Industry List):
- Environmental Services
- Hospitality
- Public Policy
- Nonprofit Organization Management
- Education Management
- Government Administration
- Leisure, Travel & Tourism
- Renewables & Environment
Estimated Attendance
While exact figures for ICSTM 2026 are not provided, historical trends suggest:
- 200–300+ academic and industry participants
- Paper presentations from 30+ countries
- Representation from 50+ universities and institutions
Key Focus Areas & Buyer Engagement
Core themes include:
- Sustainable tourism development strategies
- Climate change impacts on tourism
- Cultural heritage preservation
- Eco-tourism and responsible travel practices
- Policy frameworks for sustainable destinations
- Technology innovations in green tourism
Buyer Engagement Angle: Position the event as a hub for academic-industry collaboration, attracting decision-makers in sustainability policy, eco-tourism operators, hospitality sustainability leaders, and researchers seeking partnerships for pilot projects or funding opportunities.
Client Product Fit Note
To refine buyer recommendations, please share your client’s website. For example:
- If your client offers sustainability certification programs, target hotels, tour operators, and policymakers.
- If your client provides eco-tourism technology platforms, focus on travel tech companies and sustainable tour operators.
- If your client specializes in academic research tools, prioritize universities and research institutions.
Industry Recommendations
Based on the Apollo Industry List, prioritize these sectors:
- Environmental Services
- Leisure, Travel & Tourism
- Renewables & Environment
- Hospitality
- Public Policy
- Nonprofit Organization Management
Important Dates
- Submission Deadline: June 30, 2026
- Acceptance Notification: July 15, 2026
- Registration Deadline: July 20, 2026
- Camera-Ready Paper Deadline: July 20, 2026
- Conference Dates: August 23–25, 2026
Program at a Glance
- August 23, 2026: Registration and materials collection (10:00 AM–5:00 PM)
- August 24, 2026:
- Morning: Keynote and plenary speeches (9:00 AM–12:00 AM)
- Afternoon: Parallel sessions (oral and poster presentations, 1:00 PM–6:00 PM)
- Evening: Closing session and banquet dinner (6:00 PM–8:00 PM)
- August 25, 2026: Academic visit or excursion (schedule TBA)
Additional Information
Co-Sponsored By: [Not explicitly listed on website – refer to official site for updates]
Media Partners: [Not explicitly listed on website – refer to official site for updates]
Contact: icstm@chairmen.org
Data sheet
2026 10th International Conference on Sustainable Tourism Management (ICSTM 2026) – Event Attendee & Buyer Profile Analysis
Event date: August 23–25, 2026
Location: Florence, Italy
Event status: Upcoming
Research date: June 29, 2026
Event Overview
| Event Name | 2026 10th International Conference on Sustainable Tourism Management (ICSTM 2026) |
| Event Date | August 23–25, 2026 |
| Event Status | Upcoming |
| Venue | Not publicly specified in the provided official website text. |
| City | Florence |
| State / Region | Tuscany |
| Country | Italy |
| Organizer | Not clearly named in the provided official text; confirmed as a workshop of ICAEB 2026. |
| Official Event Website | icstm.org |
| Event Type | International academic / research conference |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Education & Training; Environment & Waste |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for headcount; official website confirms dates, city, country, conference purpose, and program structure, but does not publish attendee totals. |
| Main Purpose of Event | To provide an international forum for researchers, practitioners, and professionals from academia and industry to present and discuss new findings in sustainable tourism management. |
About the Event
ICSTM 2026 is the 10th edition of the International Conference on Sustainable Tourism Management and is officially scheduled for August 23–25, 2026 in Florence, Italy. The event is positioned as a workshop of ICAEB 2026 and is designed as a scholarly and professional exchange platform focused on sustainable tourism management, research dissemination, and interdisciplinary discussion.
From a lead-generation perspective, this is a niche but high-intent conference for organizations serving tourism research, destination development, hospitality sustainability, public policy, environmental planning, academic publishing, conference services, and knowledge partnerships. The event appears more valuable for expert-led B2B outreach, partnerships, thought leadership, and institutional prospecting than for mass attendee-list building, because the organizer does not publicly confirm attendance volume or a detailed current-year attendee directory.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Academic researchers and scholars | Universities, business schools, tourism research centers, sustainability institutes | Influence research tools, publishing partnerships, education technology, and collaborative projects | Relevant for academic databases, journals, software, conference services, and research support vendors |
| Tourism industry professionals and practitioners | Destination organizations, tourism boards, travel operators, hospitality groups, consulting firms | Can influence adoption of sustainability programs, analytics, certification, training, and destination management solutions | Useful for B2B outreach tied to sustainability, destination operations, visitor management, and policy implementation |
| Policymakers and government representatives | Tourism ministries, regional governments, municipal tourism agencies, sustainability offices | Procurement-side or policy-side influence over public programs, grants, destination strategies, and ESG initiatives | Strong fit for public-sector solutions, sustainable development consulting, measurement tools, and destination planning services |
| Environmental sustainability experts | NGOs, advisory bodies, sustainability consultancies, certification bodies, environmental research organizations | Influence standards, frameworks, impact measurement, and program design | Good audience for sustainability software, carbon reporting tools, research partnerships, and policy advisory services |
| Conference authors / presenters | Submitting researchers, doctoral scholars, faculty, applied-industry presenters | Individual-level decision-making for publication, presentation, travel, and academic tools | Useful for publishing, indexing, event services, and academic platform outreach |
| Industry-academia partnership seekers | Research consortia, innovation labs, tourism technology projects, public-private initiatives | Partnership and project influence rather than direct high-volume purchasing | High relevance for collaborations, pilot programs, funded research, and sector alliances |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Florence | Local universities, tourism stakeholders, city-level destination professionals | Medium | Host-city participation is likely due to venue proximity and Florence’s tourism relevance. |
| Tuscany / Central Italy | Regional tourism bodies, hospitality educators, sustainability practitioners | Medium | Regional attendance is likely due to manageable travel distance and subject-matter alignment. |
| Italy | National academic, policy, and tourism-management audience | High | Italy’s tourism and cultural heritage ecosystem makes national participation commercially and academically relevant. |
| Europe | Researchers and practitioners from EU and wider European tourism markets | High | Prior editions across multiple European cities support likely continental participation. |
| Global / International | International researchers, authors, and tourism sustainability professionals | Medium to High | The event is explicitly branded as an international conference and has a multi-country edition history. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event is officially titled an international conference, targets researchers and practitioners from industry and academia, and has a documented cross-country event history. |
| European | Secondary reach characteristic | Its location pattern and prior editions strongly indicate a particularly strong European participation base. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| ICAEB 2026 | Parent conference / related event organization | ICSTM 2026 is officially described as a workshop of ICAEB 2026, making this a confirmed adjacent organization in the event ecosystem. | Not verified from provided source text | Conference Chair, Program Director, Partnerships Manager, Registration Manager | Confirmed Current-Year Participant |
| Journal of Advanced Management Science | Publication partner / downstream publication outlet | Selected papers may be recommended to this journal, indicating a confirmed relationship relevant for publishing and academic outreach. | joams.com | Editor, Journal Manager, Partnerships Director, Publishing Coordinator | Confirmed Sponsor / Exhibitor |
| ICSTM Conference Committees | Scientific / technical evaluation body | The official site confirms paper review by ICSTM conference committees, indicating institutional involvement in selection and event governance. | icstm.org | Committee Chair, Scientific Committee Member, Technical Committee Member | Confirmed Current-Year Participant |
| Current-year attendee organizations | Research, tourism, policy, and sustainability institutions | Relevant in principle, but the organizer does not publicly provide a current-year attendee, speaker, exhibitor, or sponsor directory in the supplied source text. | Not publicly disclosed | Tourism Professor, Sustainability Director, Destination Manager, Policy Advisor | Attendance Not Publicly Confirmed |
Current-year attendee and organization lists are not publicly disclosed in the provided official materials. For this event, buyer targeting should be based primarily on attendee profile, conference purpose, and institutional fit rather than claimed attendance by named companies.
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Professor / Research Lead in Tourism Management | Research / Academic Affairs | Senior / Director / Executive | Core attendee profile for paper submission, partnerships, and academic influence. |
| 2 | Sustainability Director | Sustainability / ESG | Director / Head / VP | Relevant for destination sustainability, impact reporting, and policy implementation. |
| 3 | Destination Manager | Operations / Destination Development | Manager / Director | Influences tourism planning, visitor strategy, and local implementation decisions. |
| 4 | Policy Advisor / Government Tourism Officer | Government / Public Policy | Manager / Director / Executive | Important for procurement-side influence and public tourism programs. |
| 5 | Program Manager | Programs / Research / Partnerships | Manager | Often controls implementation of collaborative projects and funded initiatives. |
| 6 | Partnerships Director | Business Development / Partnerships | Director / Head | Relevant for cross-sector collaborations between academia, tourism operators, and public institutions. |
| 7 | Conference Chair / Scientific Committee Member | Executive / Scientific Committee | Executive / Senior | High influence over institutional partnerships and event-level decisions. |
| 8 | Research Services Librarian / Scholarly Communications Manager | Library / Research Support | Manager / Senior | Relevant for publication, indexing, database, and research workflow solutions. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Direct industry alignment with sustainable tourism management. | Destination management, tourism strategy, visitor sustainability solutions |
| 2 | Higher Education | Academic attendance is core to the event model. | Research partnerships, publication tools, conference participation |
| 3 | Research | The conference is explicitly research-driven. | Research dissemination, grants, collaborative studies, data tools |
| 4 | Government Administration | Government representatives and policy stakeholders are part of the attendee profile. | Tourism planning, destination policy, sustainability programs |
| 5 | Hospitality | Hospitality operators are natural practitioners within sustainable tourism. | ESG operations, training, destination partnerships |
| 6 | Environmental Services | Sustainability experts and environmental themes are central to conference relevance. | Impact assessment, carbon measurement, sustainability consulting |
| 7 | Management Consulting | Consultants often support destination strategy, ESG policy, and tourism transformation projects. | Advisory engagements, benchmarking, transformation support |
| 8 | Nonprofit Organization Management | Relevant for destination stewardship, conservation, and sustainable development stakeholders. | Programs, grants, partnerships, advocacy |
| 9 | International Trade & Development | Tourism development and sustainability often intersect with international development agendas. | Development projects, destination competitiveness, regional growth initiatives |
| 10 | Events Services | Conference ecosystem relevance for event operations and academic event partnerships. | Conference support, registration, sponsorship, event technology |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Not confirmed | Official website content provided | No attendee total appears in the supplied official text. |
| Exhibitor count | Not publicly confirmed | Not confirmed | Official website content provided | This appears to be a conference rather than a large exhibition-led trade show. |
| Buyer count | Not publicly confirmed | Not confirmed | Official website content provided | No named hosted-buyer or procurement program is disclosed. |
| Speaker count | Not publicly confirmed | Not confirmed | Official website content provided | Agenda confirms keynote, plenary, and parallel sessions, but not numeric counts. |
| Sponsor count | Not publicly confirmed | Not confirmed | Official website content provided | The source text mentions co-sponsorship, technical support, and media partner headings but not named counts. |
| Historical attendance | Not publicly confirmed | Historical / prior-year evidence unavailable in supplied text | Official website content provided | Past edition locations are confirmed, but no attendance numbers were supplied. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Sustainable tourism management | Frameworks for balancing growth, destination quality, and environmental impact | Thought leadership, research collaboration, pilot project discussion | Sustainability consulting, destination planning, impact measurement platforms |
| Academic publishing and dissemination | Publication pathways, indexing visibility, conference-to-journal conversion | Publishing partnerships and outreach to authors and committee members | Journal services, editorial workflow tools, academic platforms |
| Public policy and destination governance | Evidence-based tourism policy and destination management strategy | Target government and destination bodies through education-led outreach | Policy advisory, benchmarking, public-sector planning support |
| Environmental sustainability | Methods to assess environmental performance and long-term tourism resilience | High-value conversations with sustainability leads and researchers | Carbon accounting, reporting systems, impact analytics, ESG advisory |
| Industry-academia collaboration | Applied research, case studies, partnership models, and practical implementation | Partnership development and co-branded initiatives | Research partnerships, grants support, project design services |
| Professional education and training | Knowledge transfer, curriculum development, and executive learning | Outreach to universities, institutes, and training-oriented stakeholders | E-learning, certification, curriculum content, executive programs |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Medium to High | High relevance for tourism, sustainability, academic, and policy-related solutions; lower for generic mass-market vendors. |
| Decision-maker availability | Medium | Likely access to researchers, program leaders, and policy stakeholders, but not necessarily high-volume procurement executives. |
| Data collection potential | Low to Medium | Public attendee-list visibility appears limited based on supplied official content. |
| Apollo targeting potential | High | Strong fit for Apollo account-based targeting by industry, title, department, and geography. |
| Geographic targeting potential | High | Useful for Europe-first targeting with expansion to global academic and tourism ecosystems. |
| Best outreach approach | High | Thought-leadership outreach, research collaboration, speaking-value propositions, and policy relevance messaging are most suitable. |
| Overall lead quality | Medium | Quality is strong for specialized B2B offerings, but weaker for event-list sales and broad commercial prospecting due to limited public attendee evidence. |
| Best use case | High | Ideal for niche account targeting, academic partnerships, policy outreach, and sustainable tourism solution selling. |
| Limitations / risks | Medium | No public attendee count, no named buyer list, and no confirmed sponsor/exhibitor roster in the supplied source material. This limits event-specific list building. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Higher Education; Research; Government Administration; Hospitality; Environmental Services; Management Consulting; Nonprofit Organization Management; International Trade & Development; Events Services | Build a high-fit universe aligned with sustainable tourism and conference participation themes. |
| Departments | Research; Education; Operations; Sustainability; Government; Business Development; Partnerships | Focus outreach on decision-making and program-owning teams. |
| Seniority | Manager; Director; Head; VP; CXO; Owner; Partner; Professor-level equivalents where available | Increase relevance and shorten sales cycles for partnership-oriented offers. |
| Job titles | Sustainability Director, Destination Manager, Tourism Manager, Professor, Research Director, Policy Advisor, Program Manager, Partnerships Director, Conference Chair, Academic Coordinator | Match the likely attendee profile and committee-level influence roles. |
| Geography | Italy; France; Germany; Denmark; Sweden; Spain; Netherlands; Hungary; broader Europe; selected global tourism and research hubs | Reflect host geography and prior conference footprint. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Covers research institutes, universities, NGOs, government bodies, and tourism operators. |
| Keywords | sustainable tourism, destination management, tourism policy, visitor economy, ESG, environmental impact, tourism research, hospitality sustainability, academic conference, tourism development | Surface organizations and contacts with topical alignment to the event. |
| Revenue range | Use only where relevant; not essential for academic/government targeting | Optional refinement for commercial tourism and consulting accounts. |
| Company type | Public; Private; Government; Nonprofit; Educational Institution | Supports broad institutional prospecting around this conference theme. |
Suggested Apollo Search Logic: ("sustainable tourism" OR "destination management" OR "tourism policy" OR "visitor economy" OR "tourism development" OR "hospitality sustainability") AND (Director OR Head OR Manager OR Professor OR Research OR Partnerships OR Sustainability) with geography prioritized to Italy and Europe first, then expanded globally for academic and tourism-sector institutions.
Client Fit Review Required
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| ICSTM 2026 Official Website | Official event website | Confirmed event title, dates, city, country, international positioning, workshop status under ICAEB 2026, important dates, and program-at-a-glance items. | High |
| ICSTM 2026 Official Website – History references in site text | Official historical statement | Confirmed prior edition cities and years: Barcelona, Amsterdam, Budapest, virtual 2020–2021, Stockholm, Copenhagen, Munich, and Paris. | High |
| ICSTM 2026 Official Website – Publication section | Official publication note | Verified that accepted papers will be published into ICAEB 2026 post-proceedings and that selected papers may be recommended to Journal of Advanced Management Science. | High |
Verification note: The official material provided does not publicly confirm venue name, organizer legal entity, attendee totals, exhibitor counts, sponsor names, or a current-year attendee list. This event is suitable for specialized B2B prospecting and Apollo-based account targeting, but not ideal for confirmed attendee-list building from public sources alone.
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to 2026 10th International Conference on Sustainable Tourism Management (ICSTM 2026) — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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