CategoryMedical & Pharma
100% Optical
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About this event
100% Optical Event Analysis
Date: 27 February – 1 March 2027
Venue: Excel London, London, United Kingdom
Event Type: Optical Industry Trade Show & Conference
Estimated Attendance: 11,000+ professionals, 250+ exhibitors, 5,000+ brands
1️⃣ Who Attends (Buyers / Attendees)
The event attracts a diverse range of optical professionals, including:
- Optometrists, Ophthalmologists, and Opticians
- Practice Managers and Owners of Optometry Clinics
- Independent Opticians and Retailers
- Procurement Managers for Optical Equipment and Supplies
- Product Managers in Eyewear and Contact Lens Manufacturing
- Marketing and Business Development Professionals
- Academic and Research Institutions in Optometry
- Industry Associations and Regulatory Bodies
Key buyer profiles include decision-makers from private practices, retail chains, and manufacturers seeking networking opportunities, CPD-certified education, and exposure to new products.
2️⃣ Location + Attendee Geographic Origin
Show Location: Excel London, London, United Kingdom
Attendee Origin: Primarily UK-based professionals, with international delegates from Europe, the Middle East, and Asia. The event is positioned as the UK’s largest optical gathering but has a growing global footprint.
3️⃣ Audience Reach
Reach Type: National (UK) with International Participation
The event is UK-centric but attracts exhibitors and attendees globally, particularly from Europe and key international markets in optometry and eyewear manufacturing.
4️⃣ Sample Buyer Company Names + Websites
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Nikon Lenswear UK | https://www.nikon-lenswear.com | Product Manager, Optical Solutions | Sponsor of 100% Studio; key player in lens technology and optical innovation. |
| 2 | Specsavers UK | https://www.specsavers.co.uk | Procurement Director, Optical Products | Largest optical retail chain in the UK; frequent exhibitor and buyer of frames/lenses. |
| 3 | Essilor International | https://www.essilor.com | Business Development Manager, UK Region | Global leader in lens manufacturing; likely exhibitor seeking UK distribution partners. |
| 4 | Omega Vision | https://www.omegavision.co.uk | Independent Optician Owner | UK-based independent optician chain; active in networking and product sourcing. |
| 5 | Alcon Laboratories | https://www.alcon.com | Medical Affairs Director, Contact Lenses | Major contact lens manufacturer; targets ophthalmologists and optometrists. |
Note: Full exhibitor list not publicly available on the website; prioritize companies historically present in optical trade shows or listed in event partnerships.
5️⃣ Job Profiles, Industries & Event Type
Target Job Profiles:
- Optometry Practice Owners
- Procurement Managers (Eyewear/Equipment)
- Product Development Managers
- Medical Directors (Ophthalmology)
- Training & Development Coordinators
- Marketing Directors (Optical Brands)
Industries:
- Healthcare (Optometry, Ophthalmology)
- Retail (Eyewear and Contact Lenses)
- Medical Devices and Equipment Manufacturing
- Professional Training and Education
- Healthcare Technology
Event Type: Trade Show, Conference, and Networking Platform with CPD-Certified Seminars, Product Exhibitions (e.g., 100% Catwalk for fashion trends), and Workshops.
6️⃣ Estimated Attendance
Total Expected Footfall: 11,000+ professionals
Breakdown:
- 8,000+ Optical Practitioners (Optometrists, Opticians)
- 2,000+ Industry Representatives (Exhibitors, Manufacturers)
- 1,000+ Academics, Researchers, and Students
- 500+ International Delegates
7️⃣ Key Focus Areas & Buyer Engagement
Key Focus Areas:
- Latest Trends in Eyewear and Contact Lenses
- Optical Technology (e.g., diagnostic equipment, lens innovations)
- Business Management for Optometry Practices
- CPD-Certified Education (120+ hours of seminars)
- Fashion and Design in Eyewear (100% Catwalk, 100% Studio)
Buyer Engagement Angle: Position the attendee list as a gateway to UK optical decision-makers. Highlight opportunities for:
- Product demos (eyewear, lenses, tech)
- Partnerships with independent practices
- Recruitment of skilled optometry professionals
- Education and training program promotions
8️⃣ Client-Product Fit Note
To refine the buyer list, please share your client’s website. For example:
- If the client sells practice management software, target optometry practice owners and managers.
- If the client offers eyewear frames, focus on independent retailers and procurement directors at chains like Specsavers.
- If the client provides CPD courses, engage with educators and training coordinators.
9️⃣ Final Recommendation
This event is highly valuable for networking with UK optical professionals and international stakeholders. Prioritize:
- Independent opticians and practice owners for localized sales.
- Manufacturers and distributors for B2B partnerships.
- Academics and researchers for tech/product collaborations.
Quality Rating for B2B List Sales: 9/10 (Strong UK focus, high decision-maker density, CPD incentives drive engagement).
Data sheet
100% Optical – Event Attendee & Buyer Profile Analysis
Event date: 27 February 2027 – 1 March 2027
Location: ExCeL London, London, United Kingdom
Event status: Upcoming
Research date: 29 June 2026
Event Overview
| Event Name | 100% Optical |
| Event Date | 27 February 2027 – 1 March 2027 |
| Event Status | Upcoming |
| Venue | ExCeL London |
| City | London |
| State / Region | England |
| Country | United Kingdom |
| Organizer | Organizer name not explicitly confirmed in the reviewed official website excerpt. Confirmed: the event is organised in partnership with the Association of Optometrists (AOP). |
| Official Event Website | 100percentoptical.com |
| Event Type | Optical industry trade show and conference |
| Primary Category | Medical & Pharma |
| Secondary Applicable Categories | Fashion & Beauty; Business Services |
| Audience Reach | National primary reach with international participation |
| Estimated Attendance / Expected Footfall | Up to 11,000+ professionals / delegates, per official event website |
| Attendance Data Reliability | Confirmed organizer marketing claim on official website for current edition |
| Main Purpose of Event | B2B networking, product discovery, CPD-accredited education, supplier sourcing, eyewear and eyecare innovation showcase, and business development across the UK optical market |
About the Event
100% Optical is positioned by its official website as the UK’s leading annual event for optical professionals. The 2027 edition is scheduled for 27 February to 1 March 2027 at ExCeL London and combines a trade exhibition, CPD-accredited conference content, trend showcases, and professional networking. The event covers eyewear, lenses, contact lenses, technology, practice-focused solutions, and related business services.
For lead generation and buyer profiling, the event is commercially relevant because it brings together clinical eyecare professionals, independent and multi-site practice operators, retail buyers, product and procurement teams, and supplier-side commercial leadership. The AOP partnership and CPD-led content strengthen the event’s credibility with professional decision-makers, while the exhibitor and brand counts indicate a strong sourcing and market-discovery environment.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Independent optometrists and dispensing opticians | Independent optical practices, optical clinics | Direct product selection, frame purchasing, lens and equipment recommendations | High-value buyer group for eyewear, diagnostic tools, practice software, and business solutions |
| Practice owners and practice managers | Independent and multi-site optical practices | Budget ownership, supplier approval, operational purchasing | Strong fit for suppliers selling workflow, staffing, CRM, finance, equipment, and merchandising solutions |
| Retail optical buyers and merchandising teams | Optical chains, eyewear retailers, buying groups | Assortment planning, brand selection, category expansion | Important for frame collections, lens programs, accessories, displays, and retail technology |
| Procurement and sourcing teams | Optical groups, clinics, distributors, manufacturers | Supplier evaluation, contract negotiation, replenishment and equipment sourcing | Relevant for OEMs, consumables vendors, diagnostic tech providers, packaging and logistics suppliers |
| Ophthalmologists and clinical eyecare professionals | Eye hospitals, specialist clinics, private healthcare providers | Clinical influence over product adoption and equipment evaluation | High relevance for clinical devices, lenses, ophthalmic technology, and specialist services |
| Product managers and commercial leaders | Eyewear brands, lens manufacturers, contact lens firms, equipment companies | Portfolio strategy, channel partnerships, launch planning | Useful for B2B partnerships, white-label supply, distribution and co-marketing opportunities |
| Technology and digital transformation leaders | Practice groups, clinics, retail chains | Software selection, integration, patient experience tools, data management | Relevant to EHR, PMS, CRM, e-commerce, AI, diagnostics, and workflow automation vendors |
| Education, training, and association stakeholders | Professional bodies, training providers, academic institutions | Influence standards, continuing education, and market adoption | Useful for accreditation partnerships, thought leadership, and workforce development offerings |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: London | London-based optical practices, clinics, buyers, associations, media, and distributors | Very High | London is the UK’s largest commercial and healthcare decision-making hub and supports high attendance from retail and clinical stakeholders |
| Host region: England / South East | Attendees from surrounding counties and major regional practice networks | High | Strong rail and air connectivity supports easy access for day visitors and multi-site operators |
| UK national reach | England, Scotland, Wales, and Northern Ireland | Very High | Official positioning as the UK’s leading annual optical event indicates broad nationwide pull |
| Europe | Likely participation from European suppliers, designers, brands, and distributors | Medium to High | The official site states 11,000+ delegates from across the world and describes the event as Europe’s fastest-growing optical event |
| International long-haul markets | Likely selective attendance from global eyewear and optical technology brands | Medium | International presence is confirmed in general terms by official wording, but no country breakdown was publicly verified in the reviewed source |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | Officially positioned as the UK’s leading annual event for optical professionals, indicating broad UK buyer and practitioner coverage |
| International participation | Secondary characteristic | Official wording references delegates from across the world, but the reviewed source does not provide a formal international attendance breakdown |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Association of Optometrists (AOP) | Professional association / education partner | Officially confirmed event partner curating CPD content; strong influence over practitioner audience engagement | aop.org.uk | Chief Executive, Partnerships Director, Education Director, Events Director | Confirmed Speaker Organization |
| Nikon Lenswear UK | Optical brand / supplier sponsor | Officially named sponsor of 100% Studio; relevant for commercial partnerships and product-side decision makers | nikonlenswear.com | Commercial Director, Marketing Director, Partnerships Manager, UK Sales Director | Confirmed Sponsor / Exhibitor |
| Optical practices and clinic groups represented through delegate audience | Buyer-side attendee base | The official site confirms up to 11,000+ peers / professionals and highlights educational tracks for practice managers and optical assistants | Attendance company list not publicly confirmed in reviewed source | Practice Owner, Practice Manager, Head of Buying, Clinical Director | Confirmed audience segment; company-level names not publicly verified |
Current-year buyer company names were not publicly confirmed in the reviewed official source excerpt. Prior-year participation evidence may be available via official exhibitor lists, but individual organizations were not extracted from a verified source set for this report. This event is still suitable for B2B attendee list building at the segment and title level, but not for claiming specific current-year buyer attendance without additional official confirmation.
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Practice Owner | Executive / Operations | Owner / Founder | Direct budget holder for frames, lenses, instruments, software, and service providers |
| 2 | Practice Manager | Operations | Manager | Controls operational supplier decisions and evaluates practical ROI of new solutions |
| 3 | Head of Buying / Buying Manager | Buying / Merchandising | Manager / Director | Critical for assortment selection, brand onboarding, and margin planning |
| 4 | Procurement Manager | Procurement | Manager | Relevant for equipment, consumables, and multi-site purchasing programs |
| 5 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Useful where supplier consolidation and contract value are important |
| 6 | Commercial Director | Commercial | Director | Important for channel partnerships, distribution, and brand growth decisions |
| 7 | Clinical Director / Lead Optometrist | Clinical | Director / Senior | Influences adoption of clinical technology, contact lens systems, and specialist services |
| 8 | Product Manager | Product | Manager | Relevant for co-development, distribution, private label, and launch planning |
| 9 | IT Director | IT / Digital | Director | Key target for PMS, patient engagement, analytics, and integration solutions |
| 10 | Partnerships Director | Business Development | Director | Strong fit for associations, sponsors, training providers, and market-entry programs |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Medical Devices | Strong fit for ophthalmic instruments, diagnostics, and exam-room equipment | Clinical technology procurement |
| 2 | Hospital & Health Care | Relevant for eye clinics, provider groups, and healthcare operators | Clinical services and practice operations |
| 3 | Retail | Important for optical chains and eyewear retail environments | Assortment, merchandising, and POS solutions |
| 4 | Health, Wellness & Fitness | Applies to vision care and preventive wellness positioning | Patient engagement and wellness offerings |
| 5 | Apparel & Fashion | Eyewear has a strong fashion and branded product dimension | Designer frame and brand partnerships |
| 6 | Consumer Goods | Relevant for eyewear accessories, care products, and consumables | Distribution and replenishment |
| 7 | Wholesale | Useful for distributors and trade suppliers within optical channels | B2B supply chain and reseller targeting |
| 8 | Import & Export | Relevant for brands and distributors sourcing internationally | Cross-border product sourcing |
| 9 | Information Technology & Services | Practice software, workflow systems, and digital patient experience tools are relevant | Practice management and digital transformation |
| 10 | Computer Software | For ophthalmic software vendors, scheduling, CRM, and analytics suppliers | Software outreach to optical groups and clinics |
| 11 | Professional Training & Coaching | Fits CPD, staff training, certification, and educational solutions | Learning and workforce development |
| 12 | Nonprofit Organization Management | Relevant for professional associations and industry bodies | Association partnerships and sponsorships |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall / delegates | 11,000+ | Confirmed | Official event website states “11,000+ professionals” and “11,000+ delegates from across the world” | Promotional attendance claim from official organizer source |
| Exhibitor count | 250+ | Confirmed | Official event website states “250+ eyewear, equipment and contact lens exhibitors” | Useful indicator of sourcing breadth |
| Brand count | 5,000+ | Confirmed | Official event website states “Explore 5,000+ brands” | Brand count is not the same as exhibitor count |
| Seminar / CPD hours | 120+ | Confirmed | Official event website | Signals strong education-led attendee pull |
| Buyer count | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | No verified buyer-only count found in reviewed source | Use title-based targeting instead of buyer-count assumptions |
| Speaker count | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | 2027 speaker count not verified in reviewed source | Agenda and speaker pages referenced, but detailed 2027 totals were not available in the reviewed text |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Eyewear sourcing | New frame collections, differentiated brands, margin optimization | Range reviews, buyer appointments, brand discovery meetings | Frames, sunglasses, accessories, display systems |
| Contact lenses and lenses | Clinical efficacy, patient fit, supplier reliability, pricing | Clinical demos, trial programs, purchasing discussions | Lens systems, contact lenses, replenishment programs |
| Practice technology | Workflow efficiency, patient communications, digital records, analytics | Software demos, integration conversations, ROI-led selling | Practice management software, CRM, patient engagement tools |
| Clinical diagnostics and equipment | Accuracy, throughput, compliance, service support | Hands-on demos and clinical consultation | Diagnostic devices, imaging equipment, fitting and dispensing tools |
| CPD and workforce development | Training, accreditation, staff capability, professional updates | Thought leadership, workshop sponsorship, education partnerships | Training platforms, learning services, certification support |
| Business solutions | Revenue growth, patient retention, practice operations, finance | Consultative selling and operational improvement discussions | Marketing services, consultancy, finance, staffing, outsourcing |
| Independent eyewear design | Differentiation, exclusivity, trend-led product selection | Designer introductions and selective distribution talks | Independent designer collections and premium merchandising support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event is explicitly built for optical professionals and includes sourcing, education, and business solution discovery |
| Decision-maker availability | High | Practice owners, managers, and buyer-side leaders are a logical core audience based on event content and positioning |
| Data collection potential | Medium | Good segment and title targeting potential, but current-year named attendee data was not publicly confirmed in the reviewed source |
| Apollo targeting potential | Very High | Strong fit for industry, title, department, geography, and company-size filtering |
| Geographic targeting potential | High | UK focus allows efficient targeting by London, England, and national optical networks, with optional European expansion |
| Best outreach approach | High | Use pre-event outreach tied to sourcing, CPD, product demos, retail assortment, or operational efficiency themes |
| Overall lead quality | High | Strong relevance for suppliers serving optical retail, eye care, technology, training, and business operations |
| Best use case | High | Ideal for title-based B2B prospecting, exhibitor targeting, sponsor outreach, and UK optical market account mapping |
| Limitations / risks | Medium | Publicly verified current-year attendee company names were limited in the reviewed source, so claims about specific attendance should be avoided |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Medical Devices; Hospital & Health Care; Retail; Information Technology & Services; Computer Software; Wholesale; Consumer Goods; Apparel & Fashion; Professional Training & Coaching; Nonprofit Organization Management | Covers buyer-side optical care, retail, technology, education, and partner ecosystems |
| Departments | Operations; Procurement; Buying; Merchandising; Clinical; IT; Product Management; Business Development; Partnerships | Targets purchasing authority and operational influencers |
| Seniority | Owner; Founder; Partner; C-Level; VP; Director; Head; Manager | Focuses on budget holders and qualified influencers |
| Job titles | Practice Owner; Practice Manager; Head of Buying; Buying Manager; Procurement Manager; Strategic Sourcing Manager; Clinical Director; Lead Optometrist; Commercial Director; Product Manager; IT Director; Partnerships Director | Direct title targeting for high-fit optical and commercial contacts |
| Geography | United Kingdom first; London first-tier; England second-tier; optional expansion to Ireland and Western Europe | Matches the event’s national UK focus with global participation upside |
| Employee size | 1–10; 11–50; 51–200; 201–500; 501–1,000; 1,001+ | Captures independents, regional groups, chains, and enterprise suppliers |
| Keywords | optical, optometry, eyewear, ophthalmic, contact lens, dispensing, vision care, eye clinic, optical retail, practice management | Improves optical-market precision |
| Technologies | Use if relevant: CRM, e-commerce, patient management software, analytics, booking software | Helpful for software and digital suppliers |
| Revenue range | Optional: segment by SMB practices vs enterprise retail or healthcare groups | Supports account prioritization and pricing strategy |
| Company type | Private companies, partnerships, nonprofits, healthcare providers, retail operators | Maps to the event’s mix of practices, brands, and professional bodies |
Suggested Apollo Search Logic: ("optical" OR "optometry" OR "eyewear" OR "ophthalmic" OR "vision care" OR "contact lens") AND ("practice owner" OR "practice manager" OR "head of buying" OR "procurement manager" OR "clinical director" OR "commercial director"). Start with United Kingdom geography, then layer by employee size and title seniority depending on whether the campaign is aimed at independents, groups, retailers, or supplier partners.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| 100% Optical Official Website | Official event website | Event name, dates, venue, UK positioning, partnership with AOP, attendance claim, exhibitor count, brand count, CPD hours, sponsor mention, audience description | High |
| User-supplied confirmed event details | Provided input | City, country, venue naming style, start and end dates supplied by requester | Medium |
| Association of Optometrists (AOP) | Official organization website | Organization identity for named event partner | High |
| Nikon Lenswear | Official company website | Company identity for named sponsor in the reviewed official event text | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to 100% Optical — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds