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Second Home Expo 2026
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About this event
The Second Home Expo 2026
Event type: Real Estate, Second Homes, Property Investment, Vacation Homes, Luxury Living, Lifestyle Services, Interior Solutions, Home Improvement, Travel-Lifestyle Buyer Event
Estimated attendance: Likely varies by host city and scale, but for a strong international consumer-and-business hybrid expo, a realistic range is 5,000 to 25,000+ attendees depending on venue, exhibitor count, and market maturity.
1️⃣ Who attends: Buyers / Attendees
This event typically attracts a mix of property buyers, investors, real estate professionals, developers, brokers, relocation advisors, mortgage/financing providers, hospitality brands, interior solution providers, and lifestyle service vendors. Because the theme is “second home,” the buyer universe is broader than a normal real estate show. It usually includes affluent consumers seeking a vacation home, retirement home, weekend getaway property, or cross-border investment property.
From a B2B lead generation perspective, the most valuable attendees are often the professionals and companies around the buying ecosystem, such as:
- Real estate developers and project marketing teams
- Luxury and resort property brokers
- Cross-border property consultants
- Mortgage lenders and private finance firms
- Property management companies
- Interior design, furnishing, smart home, and renovation brands
- Travel, hospitality, and relocation service providers
- High-net-worth individual buyers and family-office style investors
If your client sells services, software, marketing, or products linked to property acquisition, lifestyle, or home ownership, this is a strong qualified audience.
2️⃣ Where the show is happening + attendee geographic origin
The exact location of The Second Home Expo 2026 depends on the host city and organizer announcement. However, second-home expos are usually hosted in major metropolitan markets with strong real estate demand, tourism links, and buyer purchasing power.
Likely geographic origin of attendees:
- Local: Buyers and brokers from the host city and surrounding region
- National: Domestic investors, developers, and real estate advisors from across the country
- International: In many second-home shows, cross-border buyers from nearby countries or overseas markets are common, especially if the event focuses on resort, coastal, or luxury property categories
These events often have a strong “destination-driven” origin profile. For example, if the venue is in a major hub, attendees may travel specifically to source second-home inventory, compare markets, and meet developers face to face.
3️⃣ Audience reach: Local / National / Global
Reach type: National with strong international potential
A second-home event is often more geographically diverse than a standard residential property expo. The reason is simple: second-home purchase decisions are frequently driven by lifestyle, wealth preservation, holiday usage, rental yield, and cross-border investment strategy.
If the event includes overseas destinations, vacation ownership, or luxury resort developments, it can have global relevance. If it is focused on one domestic market, then the reach is usually national with some local buyer concentration.
4️⃣ Sample buyer company names + websites
Below are sample buyer-company targets that fit the second-home ecosystem. These are the kinds of organizations that are most likely to buy attendee data, sponsor, exhibit, or send qualified sales teams.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Coldwell Banker Realty | coldwellbankerhomes.com | Luxury Property Advisor / Regional Sales Manager | Strong fit for high-value residential and second-home buyers. |
| 2 | Sotheby’s International Realty | sothebysrealty.com | Marketing Director / Global Referral Manager | Premium brand aligned with vacation and luxury property buyers. |
| 3 | Engel & Völkers | engelvoelkers.com | Brokerage Growth Manager / Franchise Development Lead | International luxury real estate network with strong second-home relevance. |
| 4 | RE/MAX | remax.com | Regional Vice President / Franchise Sales Manager | Large real estate footprint and broad investor/buyer reach. |
| 5 | Keller Williams | kw.com | Market Center Operating Partner / Luxury Division Lead | Good for property agents targeting relocation, investment, and vacation homes. |
| 6 | Berkshire Hathaway HomeServices | bhhs.com | Luxury Portfolio Manager / Agent Recruitment Director | Relevant to premium real estate and second-home transactions. |
| 7 | Century 21 | century21.com | Broker Owner / Sales Expansion Manager | Wide network; useful for buyer acquisition and market expansion. |
| 8 | Marriott Vacation Club | vacationclub.com | Owner Sales Director / Resort Partnerships Manager | Directly tied to vacation ownership and second-home-style purchase behavior. |
| 9 | Hilton Grand Vacations | hgv.com | Vacation Ownership Sales Manager / Marketing Director | Very strong fit for lifestyle-led property buyers and resort inventory. |
| 10 | Wyndham Destinations | wyndhamdestinations.com | Resort Sales Lead / Member Acquisition Manager | Aligned with leisure travel, ownership, and second-home demand. |
| 11 | Airbnb | airbnb.com | Supply Acquisition Manager / Host Partnerships Manager | Good fit if the event includes short-term rental and investment property themes. |
| 12 | Vacasa | vacasa.com | Business Development Director / Property Partnerships Lead | Strong overlap with vacation homes and property management. |
| 13 | CBRE | cbre.com | Residential Advisory Lead / Business Development Director | Useful if the show includes investment property, land, or portfolio buyers. |
| 14 | JLL | jll.com | Client Solutions Director / Investor Relations Manager | Good for high-net-worth and property investment audiences. |
| 15 | Compass | compass.com | Luxury Market Lead / Team Growth Manager | Strong for premium urban and resort property buyers. |
| 16 | Redfin | redfin.com | Agent Partnerships Manager / Market Strategy Lead | Useful if the event includes tech-enabled buyer acquisition and listings. |
| 17 | Trulia | trulia.com | Lead Generation Manager / Partner Sales Manager | Fits property discovery, buyer intent, and marketing partnerships. |
| 18 | Better Homes and Gardens Real Estate | bhgre.com | Franchise Development Director / Regional Brand Manager | Relevant for lifestyle-focused home buyers and agents. |
| 19 | Property Finder | propertyfinder.ae | International Sales Director / Brokerage Partnerships Lead | Strong if the event has overseas or cross-border second-home interest. |
| 20 | Bayut | bayut.com | Business Development Manager / Agency Partnerships Director | Good for property marketplace lead generation and buyer capture. |
Top 5 best sample buyers: Sotheby’s International Realty, Engel & Völkers, Hilton Grand Vacations, Marriott Vacation Club, CBRE.
5️⃣ Job profiles, industries & event type
Best job profiles to target
- Luxury Property Sales Director
- Broker Owner
- Regional Sales Manager
- Business Development Director
- Franchise Development Manager
- Investor Relations Manager
- Marketing Director
- Partnerships Manager
- Property Acquisition Manager
- Vacation Ownership Sales Manager
- Lead Generation Manager
- Real Estate Consultant
- International Expansion Lead
- Client Relationship Manager
- Property Management Director
Best industry filters to use
Based on the industry list you provided, the most relevant categories are:
- Real Estate
- Leisure, Travel & Tourism
- Hospitality
- Financial Services
- Investment Management
- Banking
- Luxury Goods & Jewelry
- Marketing & Advertising
- Management Consulting
- International Trade & Development
- Construction
- Architecture & Planning
- Interior design-related companies under Design
- Import & Export
- Online Media
Event type fit
The Second Home Expo is best understood as a hybrid B2C/B2B property and lifestyle marketplace. It is not just a consumer expo. It is also a lead-generation and partnership environment for brokers, developers, finance firms, hospitality groups, and service providers.
6️⃣ Estimated attendance / expected footfall
Since the exact scale is not provided, the likely attendance should be estimated based on the event category:
- Small regional edition: 2,000–5,000
- Mid-size city edition: 5,000–12,000
- Large national/international edition: 12,000–25,000+
For planning attendee-list value, the most important factor is not just the total footfall, but the percentage of attendees who are buyers, brokers, developers, investors, or service decision-makers.
7️⃣ Key focus areas & buyer engagement
A second-home event usually centers around purchase intent, lifestyle aspiration, and investment strategy. The strongest engagement themes include:
- Vacation homes and resort properties
- Luxury residential developments
- Cross-border property investment
- Retirement and relocation homes
- Rental-yield and short-term rental opportunities
- Mortgage, financing, and wealth planning
- Interior furnishing and home setup services
- Property management and concierge services
- Destination marketing and tourism-linked real estate
Buyer engagement is usually strongest when exhibitors can show:
- Inventory examples
- ROI or rental potential
- Location advantages
- Financing or ownership pathways
- Turnkey services after purchase
If your client is buying attendee lists, the best segment is often the one where intent is highest: attendees who are actively exploring a purchase, investors attending for deal flow, or professionals attending to source buyer leads.
8️⃣ Client-product fit note
To recommend the best buyer targets accurately, I need your client’s website first. The ideal buyer list changes depending on what your client sells.
Examples:
- If your client sells luxury furnishings, décor, or smart home products, target developers, interior designers, property managers, and luxury brokerages.
- If your client sells real estate software, CRM, lead generation, or marketing services, target broker owners, sales directors, partnership heads, and marketing directors.
- If your client sells mortgage, financing, or wealth services, target lenders, private banks, and investor-facing property firms.
- If your client sells travel, hospitality, or vacation ownership solutions, target resort brands, destination marketers, and leisure property operators.
- If your client sells construction, renovation, or building products, target developers, contractors, architects, and home improvement vendors.
Share the client website, and I can narrow the buyer list to the best-fit companies and job titles for that exact product.
9️⃣ Final recommendation
The Second Home Expo 2026 looks like a strong lead-generation opportunity for businesses serving the real estate, luxury living, property investment, vacation ownership, and home services markets.
It is especially useful if your goal is to reach:
- Luxury real estate buyers and brokers
- Property developers and project marketers
- Vacation ownership companies
- Investment and relocation-focused agencies
- Interior, furnishing, renovation, and home setup brands
Quality rating for attendee-list sales: 8.5/10
Why it scores well: the buying intent is naturally high, the audience is financially qualified, and the event is tied to a clear purchase category. The only caution is that some attendees may be consumer-focused rather than corporate decision-makers, so segmentation matters.
If you send the client website, I can next give you a best-buyer shortlist tailored exactly to that product, including the most relevant companies, job titles, and target industry filters.
Data sheet
Second Home Expo 2026 – Event Attendee & Buyer Profile Analysis
Event date: 18 September 2026 – 20 September 2026
Location: Brabanthallen Den Bosch, Netherlands
Event status: Upcoming
Research date: 23 June 2026
Event Overview
| Event Name | Second Home Expo 2026 |
| Event Date | 18 September 2026 – 20 September 2026 |
| Event Status | Upcoming |
| Venue | Brabanthallen Den Bosch |
| City | ’s-Hertogenbosch (Den Bosch) |
| State / Region | North Brabant / Netherlands |
| Country | Netherlands |
| Organizer | Second Home event brand / organizer name not independently confirmed in the supplied materials |
| Official Event Website | secondhome.nl (brand website; 2026 edition page should be verified on official listing) |
| Event Type | Real estate, second homes, property investment, vacation homes, lifestyle services, interior solutions, home improvement, travel-lifestyle buyer event |
| Primary Category | Building & Construction |
| Secondary Applicable Categories | Travel & Tourism; Hospitality; Home & Office; Banking & Finance |
| Audience Reach | National with international buyer and exhibitor relevance |
| Estimated Attendance / Expected Footfall | Estimated 5,000 to 25,000+ attendees based on user-supplied reference range for a strong international consumer-and-business hybrid expo |
| Attendance Data Reliability | Estimated. Attendance figure not publicly confirmed by the organizer in the supplied materials. |
| Main Purpose of Event | To connect second-home buyers, property investors, brokers, developers, finance providers, property service firms, and lifestyle solution providers around international and domestic vacation-home acquisition, investment, advisory, and ownership services. |
About the Event
Second Home Expo 2026 is positioned as a specialist real estate and lifestyle event focused on the second-home ecosystem. The event format is typically relevant to residential property developers, real estate brokers, international project marketers, mortgage and financing advisors, relocation firms, interior and renovation providers, and affluent consumers evaluating vacation-home, retirement-home, and cross-border property opportunities.
From a commercial standpoint, the event matters because it brings together both demand-side buyers and the wider service chain that supports property acquisition and ownership. That makes it useful not only for direct property sales, but also for lead generation across financing, legal support, furnishing, smart home, renovation, property management, hospitality partnerships, and premium lifestyle services. For B2B attendee-list building, it is best treated as a hybrid consumer-plus-professional event, with strongest value in targeting decision-makers connected to property distribution, investment advisory, ownership services, and buyer conversion.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Affluent individual property buyers | Private buyers, retirees, second-home seekers, international lifestyle purchasers | Primary purchase decision-makers for vacation homes, retirement homes, and investment properties | Core audience for developers, brokers, finance firms, legal advisors, and property services |
| Property investors | Private investors, family offices, portfolio buyers, cross-border real estate investors | Evaluate ROI, rental yield, tax efficiency, and asset diversification | High value for developers, brokers, financing providers, and property management companies |
| Real estate developers and project marketers | Residential developers, resort developers, master-planned projects, project sales teams | Supply-side sellers and partnership decision-makers | Important for channel partnerships, co-marketing, lead generation, and sales distribution |
| Luxury and resort property brokers | Brokerages, international listing firms, local destination agents | Influence buyer conversion and listing selection | Good targets for CRM, marketing services, lead supply, referral partnerships, and listing promotion |
| Mortgage and finance providers | Banks, private lenders, mortgage advisors, cross-border finance specialists | Approve borrowing, structure acquisition financing, advise on affordability | High relevance for referral partnerships and buyer conversion support |
| Property management and rental operators | Holiday rental managers, maintenance firms, concierge operators | Influence post-purchase operating economics and occupancy | Strong fit for software, furnishing, maintenance, security, and local service suppliers |
| Interior, furnishing, smart home, and renovation suppliers | Interior design firms, furniture brands, renovation specialists, home-tech providers | Participate as downstream solution buyers or channel partners | Relevant for cross-selling into completed developments and owner-upgrade programs |
| Relocation, legal, and tax advisory firms | Immigration advisors, notaries, legal consultancies, tax planners | Influence cross-border transaction confidence and compliance | Useful partners for international property transactions and premium buyer servicing |
| Hospitality and travel-lifestyle brands | Resort brands, holiday clubs, destination services, tourism-linked operators | Support destination attractiveness and managed-use models | Relevant where ownership ties into branded residences or rental usage |
| Media and specialist publishers | Property media, investment publications, lifestyle outlets | Influence visibility, credibility, and lead generation | Relevant for PR, advertising, and thought-leadership partnerships |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Den Bosch / ’s-Hertogenbosch | Local and same-day visitors from the venue catchment | Medium | Accessible venue likely draws buyers and firms from North Brabant and nearby municipalities |
| Host region: North Brabant | Regional property seekers, brokers, developers, and finance advisors | High | Strong relevance for affluent households and professional service firms within driving distance |
| Nearby Dutch business hubs | Amsterdam, Rotterdam, Utrecht, Eindhoven, The Hague, Breda, Tilburg | High | Likely source markets for affluent buyers, investors, and service partners |
| National reach: Netherlands | Dutch consumers and professional attendees seeking second-home opportunities | Very High | Dutch market likely forms the core audience based on venue and event branding |
| International reach: Europe and destination markets | Property developers, brokers, and destination representatives from leisure-home markets | Medium to High | Likely relevance to Southern Europe and other second-home destination countries; current-year country mix not yet confirmed |
| Cross-border investment corridors | Netherlands-to-Spain, Portugal, France, Italy, Greece, Turkey, Caribbean and other leisure-property markets | Estimated | Likely buyer interest corridors based on typical second-home demand patterns; not a confirmed 2026 exhibitor geography list |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is hosted in the Netherlands and is likely to attract buyers and professional participants from multiple Dutch cities and regions rather than only local visitors. |
| International | Secondary reach characteristic | Second-home events commonly feature overseas property opportunities and destination-country representation, but the current-year international participation mix is not yet publicly confirmed in the supplied materials. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| DroomHuisSpanje | Cross-border property platform / brokerage | Relevant to Dutch buyers seeking overseas second homes, especially in Spain | droomhuisspanje.nl | Founder, Managing Director, Sales Director, Partnership Manager | Strong Market Fit, Attendance Not Confirmed |
| Masa International | International second-home brokerage | Longstanding operator in leisure-home and overseas residential sales | masainternational.com | Commercial Director, Country Manager, Sales Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Immo Abroad | International property portal | Connects buyers to overseas residential inventory and agents | immoabroad.com | Managing Director, Business Development Director, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Idealista | Property marketplace | Relevant as a major property discovery channel in Southern European second-home markets | idealista.com | Partnerships Director, Regional Sales Director, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Kyero | Overseas property portal | Focused on international homebuyers and destination-market property search | kyero.com | Managing Director, Partnerships Director, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Savills | International real estate advisory | Relevant for international residential, resort, and investment property advisory | savills.com | Head of Residential, International Property Director, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Knight Frank | Luxury real estate advisory | Strong fit for affluent second-home and international residential buyers | knightfrank.com | International Residential Director, Private Office Director, Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| Engel & Völkers | Luxury residential brokerage | Relevant to premium leisure-home and resort-linked residential transactions | engelvoelkers.com | License Partner, Managing Director, Residential Sales Director | Strong Market Fit, Attendance Not Confirmed |
| JLL | Real estate services and investment advisory | Potential participant on residential development, capital markets, and international property advisory side | jll.com | Residential Lead, Capital Markets Director, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| CBRE | Real estate advisory | Relevant to investment-led second-home and mixed-use resort development opportunities | cbre.com | Investment Director, Residential Advisory Lead, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| BNP Paribas Real Estate | Real estate advisory and investment services | Relevant for investor-grade residential and resort real estate opportunities | realestate.bnpparibas | Residential Investment Director, Country Director, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Buitenhof Domburg | Holiday-home operator / resort real estate context | Relevant for managed holiday-home ownership and leisure property buyer profiles | roompot.nl | Commercial Manager, Asset Manager, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
These are prospecting targets relevant to the event theme. Current-year attendee, sponsor, exhibitor, or speaker confirmation was not available in the supplied materials. This is not a confirmed attendee list for the 2026 edition.
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Managing Director / Founder | Executive Office | Owner / C-Level | Common decision-maker in boutique brokerages, developers, and advisory firms active in second-home sales |
| 2 | Sales Director | Sales | Director | Owns buyer conversion, channel partnerships, and event follow-up monetization |
| 3 | Business Development Director | Business Development | Director | Critical for partnerships with developers, listing portals, finance firms, and service providers |
| 4 | Head of International Property | Residential / International Sales | Director / VP | Highly relevant in firms selling cross-border second-home inventory |
| 5 | Partnerships Director | Partnerships / Alliances | Director | Useful for referral networks, co-exhibition, buyer access, and service bundling |
| 6 | Marketing Director | Marketing | Director | Key contact for event sponsorship, lead campaigns, and buyer acquisition funnels |
| 7 | Residential Investment Director | Investment / Capital Markets | Director | Important where the event audience includes income-oriented investors |
| 8 | Mortgage Advisor / Lending Director | Finance | Manager / Director | Influences property purchase viability and conversion timing |
| 9 | Property Manager / Operations Director | Operations | Manager / Director | Relevant for post-acquisition services, rentals, maintenance, and occupancy management |
| 10 | Interior Design Director / Procurement Lead | Design / Procurement | Manager / Director | Valuable in furnished property, upgrade package, and fit-out partnerships |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Real Estate | Core fit for brokers, developers, residential marketers, and investment advisors | Property sales, brokerage partnerships, lead generation |
| 2 | Commercial Real Estate | Relevant for institutional and advisory firms with residential resort or mixed-use exposure | Investment-led acquisition and development partnerships |
| 3 | Construction | Relevant to developers and build partners in second-home projects | Development sourcing and project delivery |
| 4 | Architecture & Planning | Fits design-driven residential and resort projects | Design partnerships and pre-sales support |
| 5 | Hospitality | Relevant where second homes overlap with resorts, branded residences, and managed stays | Owner services, rental programs, branded residence partnerships |
| 6 | Leisure, Travel & Tourism | Travel-lifestyle motivation is central to vacation-home demand | Destination marketing and tourism-linked property sales |
| 7 | Financial Services | Relevant for mortgage, lending, wealth, and cross-border finance providers | Acquisition finance, investor structuring, buyer qualification |
| 8 | Banking | Useful for lenders and private banking teams supporting affluent buyers | Mortgage and wealth-linked property acquisition |
| 9 | Import & Export | Useful for cross-border lifestyle, furnishings, and property-support suppliers | International supply and partner access |
| 10 | Furniture | Second-home buyers often require furnishing and fit-out solutions | Move-in packages and developer furnishing deals |
| 11 | Consumer Services | Relevant to concierge, relocation, property care, and ownership support services | Owner lifecycle support and retention services |
| 12 | Marketing & Advertising | Property and destination brands depend heavily on digital lead generation | Lead-gen, media, listings, and campaign partnerships |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 5,000 to 25,000+ | Estimated | User-provided reference range | Attendance figure not publicly confirmed by the organizer in the supplied materials. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No official 2026 exhibitor directory supplied | Should be verified via official exhibitor list or exhibitor prospectus |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer segmentation data supplied | Event appears to be hybrid consumer-plus-professional rather than trade-buyer only |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda not supplied | Seminar or advisory programming may exist but requires official agenda verification |
| Sponsor count | Not publicly confirmed | Unconfirmed | Sponsor list not supplied | Verify on official event page closer to event date |
| Historical attendance | Not verified | Historical / prior-year evidence unavailable in supplied materials | Requires organizer archive or press release | No prior-year official figure used to avoid unsupported claims |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Second-home acquisition | Compare destinations, pricing, legal process, and ownership structures | Direct buyer consultations and lead capture | Listings, advisory, CRM, buyer matching, legal support |
| Property investment | Assess rental yield, resale value, tax treatment, and financing | Investor-focused seminars and one-to-one financial analysis | Investment analytics, financing, asset management, tax advisory |
| Cross-border transaction support | Need clarity on legal, tax, residency, and ownership rules | Education-led lead nurturing | Legal, notary, tax, relocation, compliance services |
| Mortgage and wealth structuring | Need financing approval and payment planning | Pre-qualification and private consultation | Lending, mortgage brokerage, banking, wealth advisory |
| Interior and home improvement | Need fit-out, furnishing, renovation, and move-in readiness | Bundle upgrades with purchase journey | Furniture, smart home, design, renovation, appliance solutions |
| Property management and rental operations | Need occupancy, maintenance, guest management, and owner reporting | Post-purchase upsell and recurring service contracts | Property management, software, maintenance, security, concierge |
| Lifestyle and destination services | Need confidence in quality of life, travel access, and local amenities | Destination storytelling and local partnerships | Tourism partnerships, relocation, local concierge, residency support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong for real estate, finance, relocation, furnishing, and property-support offers tied to second-home ownership. |
| Decision-maker availability | Medium to High | Likely mix of end-buyers and senior commercial leaders from agencies and developers; less structured than a trade-only procurement show. |
| Data collection potential | Medium | Good for exhibitor and partner prospecting; weaker if a fully verified attendee directory is required. |
| Apollo targeting potential | High | Strong because the buyer ecosystem maps well to Apollo industries, departments, and seniority filters. |
| Geographic targeting potential | High | Clear concentration in the Netherlands plus destination-market companies across Europe. |
| Best outreach approach | High | Use partnership-led outreach, event relevance messaging, buyer conversion angles, and post-show commercial support offers. |
| Overall lead quality | High | Good event for B2B lead generation where the offer serves property transactions, ownership services, or affluent buyer acquisition. |
| Best use case | High | Best for exhibitor targeting, partner prospecting, broker/developer outreach, and vertical account mapping rather than guaranteed attendee-list sales. |
| Limitations / risks | Medium | Current-year confirmed participant data was not available in the supplied materials; event may include a large consumer audience relative to pure B2B trade events. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Real Estate; Commercial Real Estate; Construction; Architecture & Planning; Hospitality; Leisure, Travel & Tourism; Financial Services; Banking; Furniture; Consumer Services; Marketing & Advertising | Captures the highest-fit property, finance, and ownership-support ecosystem |
| Departments | Executive, Sales, Business Development, Partnerships, Marketing, Operations, Finance, Real Estate | Targets the people most likely to own event participation, partnerships, or buyer conversion |
| Seniority | Owner, Founder, Partner, C-Level, VP, Director, Head, Manager | Focuses on commercial and strategic decision-makers |
| Job titles | Managing Director, Founder, Sales Director, Business Development Director, Partnerships Director, Marketing Director, Country Manager, Head of International Property, Residential Director, Investment Director, Mortgage Advisor, Property Manager | Provides a practical shortlist of high-fit buyer and partner personas |
| Geography | Netherlands first; then Spain, Portugal, France, Italy, Greece, Belgium, Germany, Turkey, Cyprus, UAE where relevant | Combines Dutch demand-side firms with destination-market property suppliers |
| Employee size | 1-10; 11-50; 51-200; 201-500; 501-1000+ | Boutique brokers and advisors are important, but larger brands also matter for scale and partnerships |
| Keywords | second home, overseas property, holiday home, vacation home, resort property, luxury real estate, international property, residential development, relocation, mortgage, property management | Improves precision for companies aligned with the event theme |
| Revenue range | Use open range; prioritize firms with visible marketing budgets or multi-country operations | Useful when the client offer requires enterprise-level spend capacity |
| Company type | Private companies, franchise networks, international advisory groups, resort operators | Reflects the likely composition of exhibitors and event-aligned prospect accounts |
Suggested Apollo Search Logic: Target companies in Real Estate OR Commercial Real Estate OR Hospitality OR Financial Services with keywords such as “second home” OR “overseas property” OR “holiday home” OR “vacation home” OR “international property” OR “residential development.” Layer in Netherlands geography for buyer-side firms, then add destination-market geographies for supply-side and partnership targets. Prioritize Owner, Founder, Managing Director, Sales Director, Head of International Property, Partnerships Director, and Marketing Director.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| User-supplied event details | Provided event brief | Event title, venue, country, and dates used in this report | High for the supplied fields only |
| Brabanthallen Den Bosch | Official venue website | Venue identity and location reference | High |
| Second Home | Official event brand website | Brand/site reference for event series; specific 2026 page, organizer name, exhibitor lists, and attendance figures should be verified directly on the official page | High for brand existence; current-year edition details require page-level verification |
| No official 2026 exhibitor/sponsor/agenda list supplied | Verification note | Confirmed participant-level tables could not be completed without risking unsupported claims | High |
| Sample buyer company websites listed above | Company websites | Used only to identify strong market-fit prospect accounts, not to claim current-year attendance | Medium to High |
Suitability note: This event is suitable for B2B attendee profiling, exhibitor targeting, partner prospecting, and Apollo.io account mapping, but current-year confirmed attendee-list building should be treated cautiously until official participant directories or sponsor/exhibitor lists are published.
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