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About this event
SusHi Tech Tokyo 2026
Event type: Smart city, innovation, urban technology, sustainability, mobility, startups, government, investment, and deep-tech ecosystem event
Location: Tokyo, Japan
Audience reach: Global, with especially strong participation from Japan, Asia-Pacific, Europe, North America, and international innovation networks
Estimated attendance: High-footfall event with broad cross-sector participation from government, corporate innovation teams, startups, investors, universities, and public-sector stakeholders
1️⃣ Who attends: Buyers / attendees
SusHi Tech Tokyo is not a traditional trade show with only one buyer category. It is a large innovation ecosystem event built around smart cities, sustainability, mobility, digital transformation, infrastructure, public policy, startup collaboration, and future urban living. The attendee base is highly diverse, and the most valuable buyers are usually decision-makers from corporations, municipalities, public agencies, innovation labs, venture firms, research institutions, and solution providers.
The event attracts:
- Urban development and smart city leaders
- Government officials, municipal planning departments, and public-sector innovation teams
- Corporate innovation, strategy, sustainability, and digital transformation heads
- Startups seeking partnerships, funding, pilots, and enterprise customers
- Investors, venture capital firms, and accelerator networks
- Mobility, transport, infrastructure, energy, and environmental technology companies
- Universities, research institutes, and technology commercialization teams
- Solution vendors in AI, IoT, data platforms, clean energy, and urban systems
From a buyer-list perspective, the strongest contacts are not general visitors. The most valuable records are business development leaders, innovation managers, public-sector procurement stakeholders, startup program leaders, and enterprise partnership teams.
2️⃣ Where the show is happening + attendee geographic origin
Show location: Tokyo, Japan.
Tokyo is one of the most important urban innovation hubs in Asia, and that gives the event strong credibility for international buyers, city planners, multinational enterprises, and technology companies focused on future cities and sustainability.
Attendee geographic origin: The show is anchored in Japan, but it has meaningful international attendance. Visitors usually come from:
- Japan-wide attendance, especially from Tokyo, Osaka, Nagoya, Fukuoka, and other major commercial regions
- Asia-Pacific markets such as South Korea, Singapore, Taiwan, Australia, India, and Southeast Asia
- European smart city, mobility, and sustainability ecosystems
- North American innovation, startup, and urban-tech stakeholders
- Global investors and cross-border corporate partnership teams
This mix makes the event attractive for companies looking for both Japanese decision-makers and international innovation connections.
3️⃣ Audience reach
Reach type: Global, with a strong national Japanese foundation.
The event is locally rooted in Tokyo but globally positioned because the themes are universally relevant: smart cities, infrastructure, climate resilience, mobility, public-private partnerships, urban digitalization, and startup collaboration. This means the audience is not limited to one domestic market; it extends across governments, corporations, and innovation ecosystems worldwide.
For lead-generation and attendee-list buying, this is a strong event for clients selling to:
- Government and public-sector buyers
- Enterprise innovation teams
- City and infrastructure planners
- Sustainability and ESG stakeholders
- Investment and startup ecosystem buyers
4️⃣ Sample buyer company names + websites
Below are sample buyer accounts that could be highly relevant for a buyer list strategy around SusHi Tech Tokyo 2026. These are selected because they are connected to smart cities, mobility, infrastructure, innovation, digital transformation, sustainability, energy, technology, investment, and urban solutions.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | NTT | ntt.com | Corporate Innovation Manager / Smart City Partnerships Lead | Strong technology and infrastructure presence; likely interested in urban digital solutions and city-scale partnerships. |
| 2 | Toyota Motor Corporation | global.toyota | Mobility Innovation Manager / Future City Strategy Lead | Excellent fit for smart mobility, connected transport, autonomous systems, and urban innovation programs. |
| 3 | SoftBank Group | group.softbank | Investment Director / Corporate Development Manager | Strong startup, AI, robotics, and digital transformation buyer profile with ecosystem reach. |
| 4 | Hitachi | hitachi.com | Urban Solutions Manager / Digital Transformation Director | Relevant for infrastructure, smart mobility, energy systems, and public-sector digital projects. |
| 5 | Panasonic Holdings | holdings.panasonic | Sustainability Manager / Smart Living Business Lead | Good fit for smart buildings, energy efficiency, home and urban technology solutions. |
| 6 | NEC Corporation | nec.com | Public Sector Sales Manager / Smart City Solutions Lead | Useful target for AI, security, data infrastructure, and city technology engagement. |
| 7 | Fujitsu | fujitsu.com | Innovation Partnerships Manager / Enterprise Solutions Director | Strong digital transformation and urban platform buyer profile. |
| 8 | Mitsubishi Electric | mitsubishielectric.com | Smart Infrastructure Manager / Sustainability Program Lead | Good fit for building systems, energy, mobility, and automation-led urban solutions. |
| 9 | JR East | jreast.co.jp | Transport Innovation Manager / Mobility Strategy Lead | Excellent for transportation, station modernization, passenger flow, and smart mobility solutions. |
| 10 | Tokyo Gas | tokyo-gas.co.jp | Energy Transition Manager / ESG Partnerships Lead | Relevant to decarbonization, urban energy systems, and sustainability initiatives. |
| 11 | Kajima Corporation | kajima.co.jp | Urban Development Director / Smart Construction Lead | Strong buyer for construction, infrastructure, and future city planning technologies. |
| 12 | Obayashi Corporation | obayashi.co.jp | Innovation Director / Smart Building Solutions Lead | Very relevant for construction technology, smart buildings, and infrastructure innovation. |
| 13 | JICA | jica.go.jp | Program Officer / Urban Development Specialist | Public-sector and international development buyer aligned with urban sustainability and city projects. |
| 14 | JAFCO Group | jafco.co.jp | Venture Partner / Investment Manager | Good for startup funding, ecosystem sourcing, and innovation deal flow. |
| 15 | Yokogawa Electric | yokogawa.com | Industrial Digital Transformation Manager | Strong for automation, data, industrial systems, and urban utility technology. |
| 16 | Siemens | siemens.com | Smart Infrastructure Director / Urban Mobility Lead | Global enterprise with strong city, transport, energy, and infrastructure innovation relevance. |
| 17 | Schneider Electric | se.com | Energy Management Director / Sustainability Partnerships Lead | Highly relevant for energy efficiency, smart buildings, and low-carbon urban systems. |
| 18 | Woven by Toyota | woven.toyota | Strategic Partnerships Manager / Mobility Innovation Lead | Excellent future mobility and smart city partner with strong innovation intent. |
Top 5 companies to prioritize first: Toyota Motor Corporation, NTT, SoftBank Group, Hitachi, and Siemens. These names combine size, innovation activity, and relevance to urban technology, mobility, and infrastructure transformation.
5️⃣ Job profiles, industries & event type
For this event, the ideal buyer profiles are senior and mid-senior decision-makers who influence partnerships, pilot programs, procurement, and ecosystem development.
Best job profiles to target:
- Director of Innovation
- Smart City Program Manager
- Urban Development Director
- Sustainability Director
- Corporate Strategy Manager
- Business Development Director
- Strategic Partnerships Manager
- Investment Manager / Venture Partner
- Mobility Solutions Lead
- Public Sector Partnerships Manager
- Government Relations Manager
- Digital Transformation Director
- Head of ESG / Sustainability
- Infrastructure Planning Manager
- Startup Program Manager
- Open Innovation Lead
- Research & Development Director
- University-Industry Collaboration Manager
Best industries to use from your industry list:
- Government Administration
- Government Relations
- International Affairs
- Public Policy
- Renewables & Environment
- Environmental Services
- Utilities
- Transportation/Trucking/Railroad
- Automotive
- Aviation & Aerospace
- Computer Software
- Information Technology & Services
- Internet
- Telecommunications
- Industrial Automation
- Mechanical or Industrial Engineering
- Construction
- Civil Engineering
- Real Estate
- Commercial Real Estate
- Management Consulting
- Venture Capital & Private Equity
- Market Research
- Research
- Education Management
- Higher Education
Event type positioning: This is best categorized as a smart city and innovation conference with exhibition and networking value. It is especially strong for companies looking to connect with public-sector decision-makers and innovation-oriented enterprise buyers.
6️⃣ Estimated attendance / expected footfall
While exact footfall may vary by edition and program structure, this event should be treated as a high-value, multi-stakeholder gathering with strong attendee density around innovation, city leadership, and corporate partnerships.
Because the audience includes startup showcases, policy discussions, corporate sessions, exhibitions, and networking activity, the overall number of visitors is likely to be substantial. For list-buying purposes, the most important factor is not just the total crowd, but the concentration of decision-makers in:
- Government and city planning
- Corporate innovation and business development
- Mobility and infrastructure
- Environmental and energy solutions
- Startup and investment ecosystems
In other words, even if a large share of the audience is broad innovation traffic, the buyer quality is strong because the event attracts people who influence city budgets, technology adoption, pilot projects, and strategic partnerships.
7️⃣ Key focus areas & buyer engagement
Main themes likely driving buyer interest:
- Smart cities and urban digitalization
- Sustainable infrastructure and decarbonization
- Mobility, transport innovation, and connected systems
- Startup-corporate collaboration
- Public-private partnership models
- AI, IoT, data platforms, and city intelligence
- Energy efficiency and resilience
- Urban resilience and climate adaptation
- Construction technology and future buildings
- Cross-border innovation investment and commercialization
Buyer engagement angle: If your client is buying attendee lists from us, the campaign should be built around the exact product category. This event can support multiple target angles, but the buyer list should not be generic.
Example engagement directions:
- If the client sells software or data platforms, target city-tech, digital transformation, and AI decision-makers.
- If the client sells infrastructure, energy, or sustainability services, target utilities, building, construction, and public-sector stakeholders.
- If the client sells consulting or research services, target strategy, innovation, policy, and partnership leaders.
- If the client sells startup, funding, or ecosystem tools, target VC, incubators, accelerators, and corporate open innovation teams.
8️⃣ Client-product fit note
Please share your client website before finalizing the exact buyer list. The most valuable buyers for SusHi Tech Tokyo 2026 depend heavily on what your client sells.
How the buyer fit changes by product:
- Software / SaaS / data platforms: target innovation leaders, digital transformation heads, city tech teams, and enterprise partnership managers.
- Government / policy / consulting services: target public-sector stakeholders, urban planners, government relations teams, and economic development managers.
- Energy / sustainability / climate tech: target utilities, ESG leaders, infrastructure owners, and sustainability directors.
- Mobility / transport / automotive: target transport operators, mobility strategy leads, future transport teams, and urban mobility planners.
- Startup / investment / incubator services: target venture capital, corporate venture, accelerator, and innovation ecosystem teams.
If you provide the client website, I can refine the buyer list by matching the client’s product to the best-fit attendee segments, job titles, industries, and company targets.
9️⃣ Final recommendation
SusHi Tech Tokyo 2026 is a strong event for buyer-list research because it blends government, enterprise innovation, sustainability, infrastructure, and startup ecosystems in one place. It is especially useful if your client sells to smart-city stakeholders, public-sector decision-makers, enterprise innovation teams, or sustainability-focused buyers.
Best buyer segments to collect:
- Smart city and urban innovation leaders
- Government and municipal decision-makers
- Corporate strategy and innovation teams
- Mobility and infrastructure executives
- Sustainability and ESG leaders
- Venture capital and startup ecosystem buyers
- Public-private partnership managers
Quality rating for B2B attendee-list sales: 9/10
This is a strong global innovation event with a high-value audience mix. The only limitation is that it is broader than a pure procurement show, so targeting should be highly specific based on your client’s product and ideal buyer profile.
Data sheet
| Field | Details |
|---|---|
| Event Name | SusHi Tech Tokyo 2026 |
| Event Date | 27 Apr 2026 – 29 Apr 2026 |
| Event Status | Upcoming |
| Venue | Tokyo Big Sight, West Exhibition Halls |
| City | Tokyo |
| State / Region | Tokyo |
| Country | Japan |
| Organizer | Tokyo Metropolitan Government |
| Official Event Website | sushitech-tokyo.com |
| Event Type | Smart city, innovation, urban technology, sustainability, mobility, startups, government, investment, and deep-tech ecosystem event |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Power & Energy; Environment & Waste; Logistics & Transportation; Business Services; Industrial Engineering; Building & Construction; Travel & Tourism |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event positioning; low for exact headcount until official 2026 figures are published. |
| Main Purpose of Event | To connect governments, corporates, startups, investors, universities, and solution providers around smart-city innovation, sustainability, mobility, and future urban systems. |
SusHi Tech Tokyo is a large-scale innovation ecosystem event centered on sustainable high-tech urban development, public-private collaboration, startup commercialization, and future city operations. It brings together stakeholders working across smart mobility, clean energy, digital infrastructure, AI, urban planning, resilience, and next-generation public services.
The event matters because it sits at the intersection of policy, procurement, innovation, and investment. For B2B teams, it offers access to city leaders, corporate innovation executives, government stakeholders, and solution buyers who influence pilots, partnerships, sourcing decisions, and long-term technology adoption. It is particularly useful for outreach focused on smart-city solutions, infrastructure technology, sustainability services, and deep-tech deployment.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Government and municipal buyers | City governments, metropolitan agencies, public works departments, transport authorities | Budget owners, pilot approvers, procurement influencers | High-value audience for civic tech, mobility, resilience, and infrastructure solutions |
| Corporate innovation teams | Large enterprises, industrial groups, tech firms, telecoms, utilities | Pilot sponsors, partnership decision-makers, solution evaluators | Strong for proof-of-concept, digital transformation, and strategic partnership sales |
| Procurement and sourcing teams | Public-sector procurement offices, enterprise sourcing, category management teams | Vendor selection, RFP management, framework agreement owners | Ideal for suppliers with enterprise-ready, compliant, or scalable offerings |
| Smart city planners and urban development leaders | Planning bureaus, redevelopment authorities, infrastructure agencies | Needs assessment, technology specification, project design input | Important for construction tech, GIS, digital twin, and urban analytics vendors |
| Mobility and transportation stakeholders | Transit operators, fleet operators, logistics planners, transport ministries | Route, fleet, and infrastructure buying influence | Relevant for EV, charging, ITS, telematics, and traffic management solutions |
| Startups and scale-ups | Urban tech, climate tech, AI, mobility, materials, robotics, SaaS startups | Potential buyers, partners, and ecosystem collaborators | Useful for B2B services, cloud, legal, finance, and growth-support vendors |
| Investors and venture capital firms | VCs, CVCs, accelerators, impact funds, corporate venture teams | Capital allocation, portfolio support, strategic syndication | Relevant for deep-tech, climate, urban infrastructure, and startup-enablement vendors |
| Universities and research institutions | Applied research labs, universities, innovation centers | R&D, collaboration, technology transfer | Good fit for research tools, lab systems, grants support, and collaboration platforms |
| Association and ecosystem leaders | Trade groups, chambers, startup networks, policy bodies | Community building, member partnerships, agenda-setting influence | Useful for partnerships, sponsorships, and event-service providers |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Tokyo | Very high | Very high | Tokyo-based government, enterprises, incubators, and investors are the primary local audience. |
| Host region: Kanto / greater Tokyo area | High | Very high | Nearby prefectures and business districts contribute strong corporate attendance. |
| Japan national market | High | High | National ministries, agencies, enterprises, and city governments make this a countrywide target event. |
| Asia-Pacific | Moderate to high | High | Strong relevance for smart-city ecosystems in Korea, Singapore, Australia, ASEAN, and India. |
| Europe and North America | Moderate | Moderate to high | Attracts innovation teams, investors, and urban-tech firms seeking Japan market access. |
| International innovation networks | Moderate | Moderate | Includes accelerators, trade agencies, and startup ecosystem participants. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event is positioned as an international innovation platform with participation potential from multiple regions and ecosystem types. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Tokyo Metropolitan Government | Government / procurement | Organizer and core public-sector stakeholder for smart-city and urban innovation initiatives | tokyo.lg.jp | Procurement Director, Program Manager, Urban Policy Lead | Confirmed Government / Procurement Organization |
| Tokyo Big Sight Inc. | Venue / operations | Event venue stakeholder with exposure to event technology, facilities, logistics, and visitor services | bigsight.jp | Facilities Director, Operations Director, Procurement Manager | Confirmed Government / Procurement Organization |
| Ministry of Economy, Trade and Industry (METI), Japan | Government / policy | Key stakeholder for industrial policy, innovation, energy transition, and startup ecosystems | meti.go.jp | Policy Director, Program Officer, Innovation Lead | Confirmed Government / Procurement Organization |
| Japan External Trade Organization (JETRO) | Trade / investment promotion | Relevant for startup internationalization, trade facilitation, and foreign market entry support | jetro.go.jp | Director, Trade Promotion Manager, Market Development Lead | Confirmed Government / Procurement Organization |
| Mitsubishi Corporation | Corporate buyer / innovation | Large enterprise with interests in infrastructure, mobility, energy, and digital transformation | mitsubishicorp.com | Innovation Director, Business Development Director, Procurement Lead | Prior-Year Participation Evidence |
| Mitsui & Co., Ltd. | Corporate buyer / partnerships | Strategic investor and buyer across mobility, urban infrastructure, and sustainability | mitsui.com | Partnerships Director, Strategic Sourcing Manager, Innovation Lead | Prior-Year Participation Evidence |
| NTT Group | Technology / infrastructure buyer | Relevant for smart infrastructure, connectivity, data, and urban digital services | group.ntt | CTO, IT Director, Smart City Program Manager | Prior-Year Participation Evidence |
| SoftBank Corp. | Telecom / digital platforms | Potential buyer for AI, edge, IoT, and smart-city connectivity solutions | softbank.jp | CIO, Head of Innovation, Product Manager | Prior-Year Participation Evidence |
| Tokyo Gas Co., Ltd. | Energy / utility buyer | Relevant for decarbonization, distributed energy, resilience, and urban infrastructure projects | tokyo-gas.co.jp | Energy Strategy Director, Sustainability Lead, Procurement Manager | Prior-Year Participation Evidence |
| East Japan Railway Company | Transport operator | Large mobility operator with interest in station tech, passenger experience, and asset efficiency | jreast.co.jp | Operations Director, Procurement Director, Digital Transformation Lead | Prior-Year Participation Evidence |
| Panasonic Holdings Corporation | Technology / manufacturing buyer | Relevant for smart devices, building systems, energy, and industrial innovation | holdings.panasonic | Business Development Director, Innovation Manager, Category Manager | Prior-Year Participation Evidence |
| Hitachi, Ltd. | Industrial / infrastructure buyer | Strong fit for urban systems, digital infrastructure, mobility, and sustainability offerings | hitachi.com | Program Manager, CTO, Procurement Director | Prior-Year Participation Evidence |
| NEC Corporation | Technology buyer | Relevant for AI, public-sector digital services, security, and smart-city platforms | nec.com | CIO, VP Procurement, Public Sector BD Lead | Prior-Year Participation Evidence |
| ENEOS Holdings, Inc. | Energy / transition buyer | Potential buyer for low-carbon energy, mobility, and infrastructure solutions | eneos.co.jp | Energy Director, Sustainability Manager, Strategy Lead | Prior-Year Participation Evidence |
| Abeam Consulting Ltd. | Consulting / advisor | Influences enterprise and public-sector buying in transformation projects | abeam.com | Partner, Director, Strategy Consultant | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns vendor strategy, sourcing policy, and major purchase approvals. |
| 2 | VP Procurement / Director of Procurement | Procurement | VP / Director | Controls sourcing frameworks and supplier selection. |
| 3 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Evaluates suppliers and manages competitive bids. |
| 4 | Category Manager | Procurement | Manager | Directly responsible for category-specific supplier choices. |
| 5 | Supply Chain Director | Supply Chain | Director | Influences logistics, resilience, and operational modernization. |
| 6 | Operations Director | Operations | Director | Responsible for implementation and operational performance. |
| 7 | Smart City Program Manager | Innovation / Public Sector | Manager / Senior Manager | Coordinates pilots, partners, and deployment projects. |
| 8 | CIO / IT Director | Information Technology | C-level / Director | Decision-maker for digital platforms, data, and integration. |
| 9 | CTO / Head of Innovation | Technology / Innovation | C-level / VP | Evaluates advanced technology and startup collaboration. |
| 10 | Sustainability Director | ESG / Sustainability | Director | Aligns event themes with decarbonization and resilience priorities. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Core fit for digital infrastructure, data platforms, and civic technology | CIO, IT Director, Product, and innovation outreach |
| 2 | Computer Software | Relevant for SaaS, analytics, AI, and workflow platforms | Enterprise software and smart-city platform sales |
| 3 | Government Administration | Primary public-sector audience | Procurement, policy, and public-program targeting |
| 4 | Management Consulting | Advises cities and enterprises on transformation and procurement | Influencer and referral outreach |
| 5 | Construction | Urban development and infrastructure modernization themes | Infrastructure, planning, and facilities buyers |
| 6 | Civil Engineering | Relevant for transport, utility, and city infrastructure projects | Project-based engineering opportunities |
| 7 | Environmental Services | Strong fit for sustainability, waste, resilience, and climate tech | ESG and municipal sustainability buyers |
| 8 | Renewables & Environment | Relevant for decarbonization and urban energy systems | Energy transition and green infrastructure offers |
| 9 | Logistics & Supply Chain | Relevant for mobility, freight, and urban logistics | Transport and operations solutions |
| 10 | Utilities | Energy, water, and infrastructure operators are core buyers | Smart grid, metering, and resilience offerings |
| 11 | Telecommunications | Connectivity and IoT underpin smart-city systems | Network, edge, and IoT sales |
| 12 | Automotive | Mobility, EV, autonomous, and transport innovation | Vehicle-tech and fleet-related opportunities |
| 13 | Transportation/Trucking/Railroad | Important for transit systems and urban logistics | Mobility operations and systems integration |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer has not publicly published a verified 2026 total attendee figure in accessible materials reviewed. | Use organizer release for final validation when available. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official 2026 exhibitor figure not verified here. | May be released in official exhibitor guide or floor plan. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No official buyer registry confirmed for 2026. | Best used as an ecosystem prospecting event rather than a strict buyer list source. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Agenda/speaker count not verified in the accessible official materials reviewed. | Check official program page closer to event. |
| Historical attendance | Prior-year evidence exists, but no exact current-year figure confirmed here | Historical / prior-year evidence | Event positioning and past editions indicate high-footfall ecosystem attendance | Attendance figure not publicly confirmed by the organizer. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Smart city platforms | Integrated data, command, and service delivery systems | Pilot programs, city demonstrations, and integration talks | Software, dashboards, digital twins, analytics |
| Mobility | Public transit optimization, EV infrastructure, fleet efficiency | Meetings with transport authorities and operators | Charging, ITS, telematics, routing tools |
| Sustainability | Decarbonization, waste reduction, resource efficiency | ESG-focused executive outreach | Environmental services, renewable tech, carbon tools |
| Infrastructure | Asset modernization, resilience, and lifecycle management | Procurement and capital-project conversations | Engineering, sensors, monitoring, construction tech |
| Public procurement | Qualified vendors, compliant solutions, framework-ready offerings | Target procurement officers and sourcing teams | Bid support, compliance, implementation services |
| Startup collaboration | Pilots, enterprise partnerships, investment, scale-up support | Partnership meetings and ecosystem networking | Innovation services, funding, legal, GTM, cloud |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong concentration of public-sector, enterprise innovation, and infrastructure decision-makers. |
| Decision-maker availability | High | Event positioning attracts directors, executives, and policy leaders rather than only end users. |
| Data collection potential | Medium to High | Useful for ecosystem mapping; current-year attendee data may require follow-up from official materials. |
| Apollo targeting potential | Very High | Excellent fit for public sector, tech, consulting, energy, and mobility filters. |
| Geographic targeting potential | Very High | Clear ability to target Tokyo, Japan, APAC, and global smart-city ecosystems. |
| Best outreach approach | High-touch account-based outreach | Use role-based targeting and event-theme messaging tied to innovation, procurement, and urban transformation. |
| Overall lead quality | Very High | Strong event for B2B lead generation, partner discovery, and public-sector opportunity mapping. |
| Best use case | Attendee list building, buyer profiling, account targeting, sponsorship prospecting | Useful for sales teams selling technology, consulting, infrastructure, sustainability, and innovation services. |
| Limitations / risks | Moderate | Exact current-year attendance and buyer lists may not be fully public; ecosystem events can mix buyers, partners, and media. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Government Administration; Information Technology & Services; Computer Software; Management Consulting; Construction; Civil Engineering; Environmental Services; Renewables & Environment; Telecommunications; Utilities; Logistics & Supply Chain; Transportation/Trucking/Railroad | Capture public-sector buyers, infrastructure stakeholders, and innovation teams. |
| Departments | Procurement, Operations, IT, Innovation, Strategy, Sustainability, Urban Planning, Supply Chain, Business Development | Prioritize teams most likely to buy, pilot, or influence solution selection. |
| Seniority | Manager, Senior Manager, Director, VP, C-level | Focus on decision-makers and budget holders. |
| Job titles | Chief Procurement Officer, VP Procurement, Director of Procurement, Strategic Sourcing Manager, Category Manager, CIO, CTO, IT Director, Innovation Director, Sustainability Director, Operations Director, Program Manager, Smart City Program Manager | Target roles aligned with urban-tech, public procurement, and enterprise transformation. |
| Geography | Japan; Tokyo; APAC; Singapore; South Korea; Australia; United States; United Kingdom; Germany; France | Match the event’s local strength with its international innovation reach. |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Balanced coverage of startups, scale-ups, and large enterprise buyers. |
| Keywords | smart city OR urban innovation OR mobility OR sustainability OR infrastructure OR digital transformation OR public sector OR procurement OR startup OR AI OR IoT OR digital twin | Refine searches to event themes and buyer intent. |
| Company type | Government; Public sector enterprise; Large enterprise; Fast-growing startup; Consulting / advisory; Infrastructure operator | Focus on organizations most likely to engage in pilots, partnerships, and purchasing. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| SusHi Tech Tokyo official website | Official event website | Event identity, positioning, and official event destination | High |
| Tokyo Big Sight official website | Venue website | Venue identity and location context | High |
| Tokyo Metropolitan Government | Government organizer / public source | Organizer attribution and public-sector ownership | High |
| JETRO | Government trade / investment source | Trade ecosystem relevance and international innovation linkage | High |
| Ministry of Economy, Trade and Industry (Japan) | Government source | Policy and innovation-market context | High |
| Tokyo Gas | Organization website | Example of a relevant utility buyer profile | Medium |
| NTT Group | Organization website | Example of a relevant telecom and digital-infrastructure buyer profile | Medium |
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