🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to SecurityExpo Berlin — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
Data sheet
SecurityExpo Berlin – Event Attendee & Buyer Profile Analysis
Event Date: 22–23 September 2027
Location: Berlin, Germany
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | SecurityExpo Berlin |
| Event Date | 22–23 September 2027 (user-provided; not confirmed in the official page excerpt) |
| Event Status | Upcoming |
| Venue | Not publicly confirmed in the official page excerpt |
| City | Berlin |
| State / Region | Berlin |
| Country | Germany |
| Organizer | AFAG Messen und Ausstellungen GmbH |
| Official Event Website | sicherheitsexpo.de/en/berlin/ |
| Event Type | Security trade fair and conference |
| Primary Category | Security & Defense |
| Secondary Applicable Categories | IT & Technology; Building & Construction; Industrial Engineering |
| Audience Reach | National with regional strength across northern and eastern Germany |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for current edition; official page excerpt does not publish attendance numbers |
| Main Purpose of Event | To present and demonstrate security technology for protecting companies, private individuals, and the public sector, with a thematic focus on critical infrastructure protection. |
About the Event
SecurityExpo Berlin is a professional security technology trade fair and conference platform positioned to serve organizations seeking practical solutions for access control, video surveillance, fire protection, perimeter protection, IT security, drone and unmanned system applications, hazard detection, and security planning. The official event content positions the Berlin edition as a new market entry for the established SicherheitsExpo concept, designed for trade visitors from northern and eastern Germany.
The event matters because it concentrates decision-makers and solution providers around operational security, prevention, and protection of critical infrastructure. It is relevant for procurement, security management, facilities leadership, public-sector stakeholders, and technology buyers evaluating investments that reduce risk while improving operational resilience and compliance.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Security management teams | Corporate security, plant security, campus security, public safety units | Specifies requirements and approves systems | High-value audience for integrated security solutions |
| Procurement and sourcing teams | Enterprises, public sector bodies, critical infrastructure operators | Vendor selection, RFP/RFQ management, contract award | Essential for supplier qualification and pipeline generation |
| Facilities / building operations leaders | Commercial buildings, healthcare campuses, education campuses, industrial sites | Influences physical security, access control, and fire protection purchases | Strong fit for alarms, access, monitoring, and compliance products |
| IT security leaders | Enterprises, public sector, managed security providers | Evaluates cybersecurity, identity, integration, and network protection | Relevant where physical security meets cybersecurity |
| Operations leaders | Transportation, logistics, retail, manufacturing, public services | Owns uptime, continuity, and incident mitigation outcomes | Interested in resilient, scalable safety systems |
| Critical infrastructure stakeholders | Utilities, transport hubs, airports, rail, water, telecom, public agencies | Sets protection standards and resilience priorities | Priority segment for perimeter, access, surveillance, and emergency systems |
| Public-sector buyers | Municipalities, state agencies, ministries, authorities, police-adjacent units | Budget holder, technical evaluator, tender participant | Relevant for compliance-heavy and tender-based sales |
| Consultants / planners / integrators | Security consultants, systems integrators, engineering firms | Influences specification, design, and vendor shortlists | Strong channel for referrals and project-based sales |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Berlin | High | High | Major public-sector and corporate buyer base; strong security and infrastructure demand |
| Host region: Berlin / Brandenburg | High | High | Nearby agencies, operators, logistics nodes, and public institutions |
| Nearby business hubs: Hamburg, Leipzig, Hanover, Dresden | Medium to high | Medium | Likely draw from northern and eastern Germany as stated by the organizer |
| National Germany reach | High | High | Security, facilities, IT, and procurement buyers from across Germany are relevant |
| International DACH / EU reach | Medium | Medium | Possible from neighboring markets for cross-border security suppliers and integrators |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary reach | The organizer specifically positions Berlin for trade visitors from northern and eastern Germany while retaining wider Germany relevance. |
| Regional support | Secondary reach | Berlin and surrounding business corridors are likely to produce the strongest buyer density. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Deutsche Bahn AG | Transport operator / critical infrastructure buyer | Rail stations, depots, and transport security use cases align with the event focus | bahn.com | Head of Security, Procurement Manager, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Flughafen Berlin Brandenburg GmbH | Airport operator | Airport access control, surveillance, perimeter protection, and screening relevance | berlin-airport.de | Security Director, Procurement Lead, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Charité – Universitätsmedizin Berlin | Healthcare operator | Clinics are directly named by the organizer as a key protected environment | charite.de | Security Manager, Facilities Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Berliner Verkehrsbetriebe (BVG) | Public transport operator | Stations, vehicles, and passenger safety systems are highly relevant | bvg.de | Head of Security, Procurement Lead, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Stadt Berlin / Senatsverwaltungen | Public-sector buyer | Authorities are specifically listed as target environments in the official objective | berlin.de | Contracting Officer, Procurement Director, Security Officer | Strong Market Fit, Attendance Not Confirmed |
| Bundesdruckerei GmbH | Security-sensitive public enterprise | High-security environments align with access control, surveillance, and IT security themes | bundesdruckerei.de | Security Lead, IT Security Manager, Strategic Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Wasserstraßen- und Schifffahrtsverwaltung des Bundes | Government infrastructure operator | Critical infrastructure protection use case | wsv.de | Procurement Officer, Operations Director, Security Manager | Strong Market Fit, Attendance Not Confirmed |
| 50Hertz Transmission GmbH | Utilities / grid operator | Critical infrastructure and perimeter security are core needs | 50hertz.com | Security Director, Procurement Manager, Asset Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| Deutsche Telekom AG | Telecom operator | IT security, physical security, and critical infrastructure protection overlap | telekom.com | CISO, Procurement Lead, Facilities Security Manager | Strong Market Fit, Attendance Not Confirmed |
| Siemens AG | Industrial technology enterprise | Industrial sites require access, perimeter, and hazard detection solutions | siemens.com | Head of Security, Strategic Sourcing Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| DHL Group | Logistics operator | Warehouses, hubs, and transport corridors need scalable security and monitoring | dhl.com | Security Director, Procurement Manager, Logistics Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| DB Schenker | Logistics / freight operator | Distribution centers and transport security are relevant to event themes | dbschenker.com | Operations Director, Procurement Lead, Security Manager | Strong Market Fit, Attendance Not Confirmed |
| E.ON SE | Utilities / energy operator | Energy infrastructure protection and site security are priority concerns | eon.com | Security Lead, Procurement Manager, Plant Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Fraport AG | Airport operator | Airport security, perimeter, and access control are direct use cases | fraport.com | Security Director, Procurement Director, Infrastructure Manager | Strong Market Fit, Attendance Not Confirmed |
| BASF SE | Industrial / chemicals enterprise | Large industrial sites have strong demand for physical and operational security | basf.com | Head of Security, Sourcing Manager, Plant Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Security Officer / Head of Security | Security | C-level / Director | Owns security strategy and major solution selection |
| 2 | Procurement Manager / Sourcing Manager | Procurement | Manager / Director | Controls vendor selection, RFQs, and contracts |
| 3 | Facilities Director / Facility Manager | Facilities | Director / Manager | Responsible for physical systems, maintenance, and compliance |
| 4 | IT Security Manager / CISO | IT / Cybersecurity | Manager / Director | Relevant for integrated security, identity, and network protection |
| 5 | Operations Director / Plant Manager | Operations | Director / Senior Manager | Prioritizes uptime, resilience, and incident reduction |
| 6 | Contracting Officer / Tender Manager | Public Procurement | Manager / Officer | Important for public-sector buying cycles and tenders |
| 7 | Critical Infrastructure Protection Manager | Risk / Security / Infrastructure | Manager / Director | Directly aligned with event messaging |
| 8 | Subcontracts Manager / Supplier Manager | Supply Chain / Procurement | Manager | Useful for channel partnerships and project execution |
| 9 | Security Consultant / Security Systems Integrator | Consulting / Engineering | Owner / Director / Consultant | Influences specifications and vendor shortlists |
| 10 | Business Development Director / Partnerships Director | Commercial | Director / VP | Important for supplier sourcing, distribution, and alliances |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Government Administration | Public authorities are directly named in the official event purpose | Public procurement, security upgrades, compliance |
| 2 | Security & Investigations | Core event theme | Security systems, services, consultancy |
| 3 | Facilities Services | Facilities leaders are likely buyers | Access control, monitoring, maintenance contracts |
| 4 | Computer & Network Security | IT security is one of the stated focus areas | Cyber-physical security, identity, monitoring |
| 5 | Information Technology & Services | Relevant for integrated security architectures | Security integration, systems, managed services |
| 6 | Logistics & Supply Chain | Warehouses, hubs, and transport operators are key buyers | Site security, yard protection, tracking, surveillance |
| 7 | Transportation/Trucking/Railroad | Transport security is explicitly relevant | Stations, depots, fleet and passenger protection |
| 8 | Hospital & Health Care | Clinics are specifically cited by organizer | Healthcare campus security, access, visitor control |
| 9 | Utilities | Critical infrastructure focus | Perimeter, operations, site surveillance |
| 10 | Aviation & Aerospace | Airports are directly named as target environments | Airfield security, access, screening systems |
| 11 | Industrial Automation | Industrial plants are a cited use case | Operational safety, hazard detection, perimeter security |
| 12 | Building Materials | Useful for integrated building security and fire protection ecosystems | Construction-linked safety and protection products |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed absence of public figure | Official event page excerpt | No organizer-published attendance number in the provided source text |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official event page excerpt | Exhibitor lists were not provided in the source excerpt |
| Buyer count | Not publicly confirmed | Unconfirmed | Official event page excerpt | No buyer registration data published in provided source text |
| Speaker count | Not publicly confirmed | Unconfirmed | Official event page excerpt | Conference programme is referenced, but speaker count is not listed |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official event page excerpt | No sponsor list included in provided source text |
| Historical attendance | Not available for Berlin edition in provided source excerpt | Unavailable | Official event page excerpt | Berlin edition described as first-time launch in September 2025 |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Access control | Entry management, identity verification, zone restrictions | Demo of scalable hardware/software and credentialing workflows | Access readers, controllers, visitor management |
| Video surveillance | Monitoring, recording, analytics, incident review | AI-enabled analytics and integration discussions | CCTV, VMS, edge AI, storage |
| Fire protection | Detection, suppression, code compliance | Safety and regulatory compliance conversations | Sensors, alarms, suppression systems |
| Perimeter protection | Site defense, intrusion prevention | Critical infrastructure buyer engagement | Fencing, barriers, detection, radar |
| IT security | Network and identity protection | Cross-sell integrated cyber-physical security | Security software, MFA, SOC tools |
| Drones / unmanned systems | Inspection and surveillance support | Operational use-case demos and regulatory discussion | UAS platforms, sensors, software |
| Hazard detection | Early warning, environmental sensing | Solution-selling for high-risk sites | Gas, smoke, thermal, leak detection |
| Security consulting and planning | Risk assessments, system design, procurement guidance | Consultative selling and tender support | Assessment, design, and integration services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly centered on security technology buyers and users. |
| Decision-maker availability | High | Security, procurement, facilities, operations, and IT leaders are likely attendees. |
| Data collection potential | Medium | No public attendee list or count was confirmed in the source excerpt. |
| Apollo targeting potential | Very High | Excellent fit for security, government, infrastructure, facilities, and IT filters. |
| Geographic targeting potential | High | Strong concentration potential in Berlin, Brandenburg, and northern/eastern Germany. |
| Best outreach approach | High-touch account targeting | Target security and procurement leaders with solution-specific messaging and event-based outreach. |
| Overall lead quality | High | Strong commercial relevance for vendors serving security, resilience, and compliance buyers. |
| Best use case | Event prospecting, attendee-list enrichment, and ABM | Useful for B2B lead generation and pre-event outreach campaigns. |
| Limitations / risks | Medium | Current-year participation data, venue, and attendance metrics were not publicly confirmed in the provided source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Government Administration; Security & Investigations; Facilities Services; Information Technology & Services; Computer & Network Security; Transportation/Trucking/Railroad; Logistics & Supply Chain; Utilities; Hospital & Health Care; Aviation & Aerospace | Aligns to the event’s strongest buyer pools |
| Departments | Security, Procurement, Operations, Facilities, IT, Risk, Compliance, Supply Chain | Targets the departments most likely to influence purchases |
| Seniority | Manager, Director, VP, CXO, Owner, Head | Focuses on decision-makers and budget holders |
| Job titles | Chief Security Officer, Head of Security, Security Director, Procurement Manager, Strategic Sourcing Manager, Facilities Director, IT Security Manager, CISO, Operations Director, Contracting Officer | High-intent event attendee profiles |
| Geography | Germany; Berlin; Brandenburg; Hamburg; Lower Saxony; Saxony; Mecklenburg-Vorpommern; Poland; Austria; Switzerland | Captures likely regional and cross-border traffic |
| Employee size | 200–10,000+; prioritize 500+ | Matches enterprise, public-sector, and infrastructure buyers |
| Keywords | security, access control, video surveillance, perimeter protection, fire protection, IT security, critical infrastructure, facility management, risk management, procurement | Improves relevance for event-specific prospecting |
| Company type | Enterprise, public sector, operator, infrastructure owner, integrator, consultant | Prioritizes organizations likely to buy or influence purchases |
| Revenue / funding | Mid-market and enterprise revenue bands; public companies where relevant | Focuses on accounts with budget and procurement structure |
Suggested Apollo Search Logic: (security OR "access control" OR surveillance OR "critical infrastructure" OR "facility management" OR procurement OR CISO OR "head of security") AND Germany AND (government OR enterprise OR operator OR utility OR transport OR healthcare)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| SicherheitsExpo Berlin official page | Official organizer source | Event positioning, target audience, thematic focus, organizer name, and Berlin edition context | High |
| SicherheitsExpo main website | Official organizer source | Organizer identity and broader event family positioning across Munich, Berlin, and Klagenfurt | High |
| AFAG Messen und Ausstellungen GmbH | Organizer website | Organizer corporate identity and event ownership context | High |
| Messe Berlin | Venue reference check | Used only as a reference point; venue was not clearly confirmed in the provided official excerpt | Medium |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to SecurityExpo Berlin — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds