| Field |
Details |
| Event Name |
Security Exhibition & Conference |
| Event Date |
2–4 September 2026 |
| Event Status |
Upcoming |
| Venue |
ICC Sydney, Hall 6 & 7, Level 4 |
| City |
Sydney |
| State / Region |
New South Wales |
| Country |
Australia |
| Organizer |
Not explicitly stated in the provided official website excerpt |
| Official Event Website |
securityexpo.com.au |
| Event Type |
Trade exhibition + conference |
| Primary Category |
Security & Defense |
| Secondary Applicable Categories |
IT & Technology, Business Services, Telecommunication, Industrial Engineering |
| Audience Reach |
National with some international supplier participation likely |
| Estimated Attendance / Expected Footfall |
Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability |
Low to Medium; current-year attendance not publicly confirmed |
| Main Purpose of Event |
To connect security suppliers with end users, executives, technical professionals, and consultants; showcase security technologies; and deliver conference insights on emerging threats and security strategy. |
Security Exhibition & Conference is presented as Australia’s most established and respected trade event for the security industry. The show brings together suppliers, security professionals, and end users across physical security, cyber and information security, biometrics, access control, video surveillance, intruder alarms, fire safety, and integrated security solutions. The official website positions the event as a strong face-to-face platform for sourcing technology and building commercial relationships.
The event matters because security procurement increasingly spans multiple buying centers: corporate risk teams, facilities leaders, IT/security leaders, infrastructure operators, government agencies, integrators, and consultants. The conference content also increases relevance for strategy-led buyers evaluating AI-driven threats, cyber warfare, critical infrastructure protection, and human-factor risk management. This makes the event highly useful for B2B lead generation, supplier discovery, channel partnerships, and solution selling.
| Buyer / Attendee Segment |
Typical Organizations |
Buying Role or Influence |
Relevance to Exhibitors / Suppliers |
| Security leadership |
Enterprises, critical infrastructure operators, government agencies, utilities, transport operators |
Sets security strategy and solution priorities |
High-value buyers for integrated security, surveillance, access control, and risk management solutions |
| IT / cyber security leaders |
Corporates, universities, hospitals, public sector, technology-enabled organizations |
Influence cyber, identity, network, and device protection purchases |
Strong fit for cyber security vendors, identity platforms, and integrated physical-digital security offerings |
| Facilities / property teams |
Commercial property owners, campuses, retail chains, hospitals, logistics hubs |
Owns building security, access, alarms, and monitoring needs |
Relevant for perimeter protection, locks, safes, and monitored solutions |
| Operations leaders |
Transport, manufacturing, warehouses, venues, hospitality, critical services |
Influence operational resilience and site protection investments |
Useful for solutions tied to uptime, safety, intrusion prevention, and monitoring |
| Procurement / sourcing teams |
Large enterprises, public sector, universities, health systems, infrastructure organizations |
Vendor selection, RFQs, contracts, and renewals |
Primary target for supplier discovery, category expansion, and competitive replacement |
| Government / public sector buyers |
Federal, state, and local agencies; public venues; education and health organizations |
Policy-driven buying and tender oversight |
High relevance for compliant, accredited, and procurement-ready suppliers |
| Security integrators / consultants |
System integrators, advisory firms, risk consultants, engineering consultants |
Specify, recommend, and influence product selection |
Strong channel and referral partners for vendors |
| End-user business leaders |
SMEs, multi-site businesses, hospitality groups, retailers, logistics firms |
Operational budget holders and decision influencers |
Good fit for scalable, cost-effective security offerings |
| Geographic Area |
Likely Attendee Origin |
Buyer Concentration |
Notes |
| Sydney / Greater Sydney |
High |
Very High |
Host city, major concentration of enterprises, government offices, venues, and critical infrastructure operators |
| New South Wales |
High |
High |
Likely strong attendance from state agencies, commercial property, transport, and industrial operators |
| Melbourne / VIC |
Medium to High |
High |
Major business hub with strong enterprise, education, health, and infrastructure buying base |
| Brisbane / QLD |
Medium |
Medium to High |
Relevant for infrastructure, transport, energy, and government security procurement |
| Perth / WA |
Medium |
Medium |
Mining, ports, energy, and industrial security buyers may attend |
| Canberra / ACT |
Medium |
High |
Public sector and defense-adjacent buying relevance |
| New Zealand / APAC |
Low to Medium |
Medium |
Possible regional supplier and reseller interest |
| International security vendors |
Low to Medium |
Medium |
Likely supplier-side participation and partnership development |
| Buyer Company / Organization |
Buyer Type |
Why It Is Relevant |
Website |
Best Job Titles to Target |
Evidence Level |
| Medibank |
Healthcare operator |
Large enterprise with security, privacy, and awareness requirements |
medibank.com.au |
CISO, Security Manager, Risk Manager, IT Director |
Strong Market Fit, Attendance Not Confirmed |
| Commonwealth Bank of Australia |
Financial services |
High-security environment with physical and cyber security demand |
commbank.com.au |
Head of Security, Procurement Manager, Facilities Director |
Strong Market Fit, Attendance Not Confirmed |
| Sydney Airport |
Transport infrastructure |
Airport security, access control, CCTV, and perimeter protection relevance |
sydneyairport.com.au |
Security Director, Procurement Lead, Operations Manager |
Strong Market Fit, Attendance Not Confirmed |
| Transport for NSW |
Government / transport agency |
Public transport security, surveillance, and critical infrastructure protection |
transport.nsw.gov.au |
Procurement Officer, Security Manager, Program Manager |
Strong Market Fit, Attendance Not Confirmed |
| NSW Government |
Public sector |
Large procurement base for facilities, cyber, and physical security |
nsw.gov.au |
Contracting Officer, Procurement Lead, Security Advisor |
Strong Market Fit, Attendance Not Confirmed |
| University of Sydney |
Higher education |
Campus security, access control, and monitoring purchases |
sydney.edu.au |
Facilities Director, Security Manager, Procurement Manager |
Strong Market Fit, Attendance Not Confirmed |
| Qantas |
Aviation |
Aviation security, identity, access, and monitoring are core priorities |
qantas.com |
Security Manager, Head of Procurement, Operations Director |
Strong Market Fit, Attendance Not Confirmed |
| Lendlease |
Property / infrastructure |
Property security, site management, and integrated access systems |
lendlease.com |
Facilities Director, Project Director, Procurement Manager |
Strong Market Fit, Attendance Not Confirmed |
| Australia Post |
Logistics / postal services |
Warehousing, network security, site protection, and asset security |
auspost.com.au |
Operations Director, Security Lead, Procurement Manager |
Strong Market Fit, Attendance Not Confirmed |
| Westfield / Scentre Group |
Retail property operator |
Retail security, CCTV, access control, and incident management |
scentregroup.com |
Facilities Manager, Security Manager, Procurement Lead |
Strong Market Fit, Attendance Not Confirmed |
| Telstra |
Telecommunications |
Networked security, facilities security, and digital infrastructure protection |
telstra.com.au |
CISO, IT Director, Security Operations Manager |
Strong Market Fit, Attendance Not Confirmed |
| Sydney Trains |
Transport operator |
Critical public infrastructure with high security and surveillance requirements |
transport.nsw.gov.au/sydneytrains |
Security Manager, Operations Manager, Procurement Officer |
Strong Market Fit, Attendance Not Confirmed |
| Priority |
Job Title / Function |
Department |
Seniority Level |
Why This Role Matters |
| 1 | Chief Security Officer / CISO | Security / IT | Executive | Owns strategy for physical and cyber security investment. |
| 2 | Head of Security | Security | Director / Head | Direct evaluator of access control, CCTV, alarms, and surveillance systems. |
| 3 | Director of Procurement | Procurement | Director | Controls vendor selection, contracting, and commercial approvals. |
| 4 | Procurement Manager | Procurement | Manager | Key commercial gatekeeper for security hardware and services. |
| 5 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Useful for category expansion and supplier shortlisting. |
| 6 | Facilities Director | Facilities / Property | Director | Influences building security, alarms, access, and monitoring investments. |
| 7 | Operations Director | Operations | Director | Evaluates security as part of business continuity and site risk. |
| 8 | Security Operations Manager | Security | Manager | Day-to-day systems owner and user of new tools. |
| 9 | IT Director | IT | Director | Relevant for integrated security, networked devices, and cyber-physical solutions. |
| 10 | Program Manager / Project Manager | Projects / Transformation | Manager | Coordinates implementation and rollout of security upgrades. |
| Priority |
Apollo Industry |
Why It Fits the Event |
Best Buyer Use Case |
| 1 | Computer & Network Security | Direct cyber-security overlap | CISO, SOC, cyber defense, identity and endpoint protection |
| 2 | Security & Investigations | Core physical security audience | Security managers, consultants, integrators, guard services |
| 3 | Facilities Services | Building security and operations overlap | Facilities directors, site managers, monitoring contracts |
| 4 | Government Administration | Public sector procurement relevance | Agencies, tender teams, contract owners |
| 5 | Information Technology & Services | Integrated security and cyber convergence | IT directors, infrastructure leads, digital transformation teams |
| 6 | Construction | Security installation in projects and fit-outs | Project security, access systems, site protection |
| 7 | Logistics & Supply Chain | Warehouses, fleets, and depots need protection | Operations, site security, loss prevention |
| 8 | Hospital & Health Care | Patient, staff, asset, and data protection | Hospital security, facilities, procurement |
| 9 | Education Management | Campuses need access and surveillance | Campus safety, buildings, and student protection |
| 10 | Transportation/Trucking/Railroad | High-security infrastructure and fleet operations | Transit systems, depots, terminals, logistics sites |
| 11 | Retail | Loss prevention and customer safety | Multi-site retail security programs |
| 12 | Telecommunications | Critical infrastructure and secure networks | Network protection, secure facilities, access control |
| Metric |
Figure |
Status |
Source / Basis |
Notes |
| Estimated total footfall |
Not publicly confirmed |
Confirmed unavailable |
Official website excerpt reviewed |
Use caution for list sales; do not state attendance as a fact. |
| Exhibitor count |
Not publicly confirmed in the provided excerpt |
Unavailable |
Official website excerpt reviewed |
Website mentions 2026 exhibitors and sold-out floorplan, but no numeric count in the excerpt. |
| Buyer count |
Not publicly confirmed |
Unavailable |
No official buyer list provided |
Likely mix of corporate, government, and technical buyers. |
| Speaker count |
2026 speakers listed, number not confirmed here |
Partial |
Official navigation references “2026 Speakers” |
Conference programming increases quality of attendee targeting. |
| Historical attendance |
Prior-year event content exists; numeric attendance not confirmed in excerpt |
Historical / prior-year evidence |
Official site sections for 2025 gallery and industry news |
Useful for validating recurring interest, not for final attendance claims. |
| Focus Area |
Typical Buyer Need |
Buyer Engagement Opportunity |
Relevant Supplier Offering |
| Access control | Secure entry, identity management, and auditability | Demonstrate integration with existing systems and mobile credentials | Readers, controllers, identity platforms, visitor management |
| Video surveillance | Better monitoring, analytics, and incident review | Lead with AI analytics, thermal imaging, and remote monitoring | CCTV, VMS, video analytics, edge AI |
| Cyber & information security | Protect connected devices and networks | Position converged physical-cyber security solutions | Endpoint security, network protection, SOC tools |
| Biometrics / identity | Higher assurance authentication | Use cases for airports, campuses, and secure facilities | Face, iris, vein, voice recognition |
| Perimeter protection | Site intrusion prevention and detection | Show resilience for critical infrastructure and industrial sites | Sensors, fencing, detection systems |
| Fire safety / alarms | Life safety and facility compliance | Bundle with security and building management | Detectors, panels, sensors, monitored alarms |
| Smart locks / safes | Physical asset protection | Attractive for facilities, retail, and office environments | Electromechanical locks, safes, hardware |
| Integration / networking | Connect devices securely and reliably | Speak to systems integrators and IT/security teams | Integration platforms, secure networking tools |
| Factor |
Assessment |
Explanation |
| Buyer relevance | Very High | The event directly attracts security, IT, facilities, procurement, and operations buyers. |
| Decision-maker availability | High | Executive, director, and manager-level buyers are likely attendees. |
| Data collection potential | Medium to High | Strong for exhibitors and conference contacts; weaker for public attendee-count verification. |
| Apollo targeting potential | Very High | Excellent fit for targeted searches by industry, title, geography, and seniority. |
| Geographic targeting potential | High | Sydney and eastern Australia are strong targeting anchors. |
| Best outreach approach | Multi-touch | Email, LinkedIn, and pre-event call outreach to procurement, security, and facilities teams. |
| Overall lead quality | High | Strong commercial event for security-related demand generation and list building. |
| Best use case | Event prospecting | Ideal for attendee list building, exhibitor sales, channel outreach, and account-based marketing. |
| Limitations / risks | Medium | No verified public current-year attendance list or numeric attendance figure in the provided excerpt. |
| Filter Type |
Recommended Filters |
Purpose |
| Apollo industries | Computer & Network Security; Security & Investigations; Facilities Services; Government Administration; Information Technology & Services; Construction; Logistics & Supply Chain; Hospital & Health Care; Education Management; Transportation/Trucking/Railroad | Align search with the event’s core buyer base |
| Departments | Security, IT, Procurement, Operations, Facilities, Risk, Compliance, Engineering | Target both technical evaluators and commercial buyers |
| Seniority | Manager, Director, VP, CXO, Head | Focus on decision-makers and budget holders |
| Job titles | CISO, Head of Security, Security Manager, Procurement Manager, Director of Procurement, Facilities Director, Operations Director, IT Director, Risk Manager, Security Operations Manager | High-fit contacts for pre-event outreach and account lists |
| Geography | Sydney, NSW, Australia; Melbourne; Brisbane; Canberra; Perth | Prioritize Australian buyer accounts most likely to attend |
| Employee size | 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ | Covers mid-market and enterprise buyers with security budgets |
| Keywords | security, surveillance, access control, CCTV, biometrics, cyber security, critical infrastructure, facilities management, risk, monitoring, intruder alarms | Refine ICP around event solutions and buying intent |
| Company type | End users, public sector, operators, integrators, consultants, large multi-site organizations | Separate buyers from pure vendors and suppliers |
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
