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About this event
Data sheet
Secura Algeria – Event Attendee & Buyer Profile Analysis
Event Date: 01–03 December 2026
Location: SAFEX (Palestine Hall), Algiers, Algeria
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | Secura Algeria |
| Event Date | 01–03 December 2026 |
| Event Status | Upcoming |
| Venue | SAFEX (Palestine Hall) |
| City | Algiers |
| State / Region | Algiers Province |
| Country | Algeria |
| Organizer | Easyfairs |
| Official Event Website | securanorthafrica.com/en/ |
| Event Type | International fire, safety, security, cybersecurity, and emergency expo and conference |
| Primary Category | Security & Defense |
| Secondary Applicable Categories | Industrial Engineering; IT & Technology; Building & Construction; Environment & Waste |
| Audience Reach | National with regional and international trade participation potential |
| Estimated Attendance / Expected Footfall | Nearly 5,000 visitors expected in 2026; organizer also states 4,000+ visitors on the page and nearly 4,000 visitors for 2025 |
| Attendance Data Reliability | High for the organizer’s stated expectation; estimated, not independently audited |
| Main Purpose of Event | To connect security, fire, emergency, cybersecurity, occupational safety, industrial protection, and infrastructure stakeholders for sourcing, education, demonstrations, and business development |
About the Event
Secura Algeria is the 8th International Fire, Safety, Security and Emergency Exhibition in Algeria, hosted at SAFEX in Algiers and positioned as a dedicated B2B platform for the safety and security market. The official event content shows a broad scope covering industrial and homeland security, security systems, emergency response, cybersecurity, fire protection, and occupational safety.
The event matters because it brings together decision-makers, technical users, suppliers, integrators, and public- and private-sector stakeholders who are responsible for protecting people, assets, sites, and critical infrastructure. It is especially relevant for procurement, channel development, project specification, and technology demonstrations in a market where safety, risk management, and digital security remain priority investment themes.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Industrial firms, utilities, contractors, public institutions | Specification, vendor selection, purchasing | High-value for equipment, services, maintenance, and compliance solutions |
| Government buyers | Interior, civil protection, municipalities, public works, transport, energy entities | Budget holders, specifiers, tender managers | Important for public safety, emergency, and infrastructure security solutions |
| Corporate security leaders | Large industrial groups, logistics operators, campuses, commercial property owners | Risk mitigation, site protection, vendor shortlist input | Relevant for surveillance, access control, guarding, and incident management |
| Fire and EHS/HSE managers | Factories, construction firms, energy sites, hospitals, airports | Safety compliance and technical evaluation | Directly relevant to fire protection, PPE, training, and detection systems |
| IT and cybersecurity decision-makers | Enterprises, public sector IT departments, infrastructure operators | Technology selection, security architecture, cyber risk control | Relevant for cyber monitoring, network security, endpoint protection, and SOC services |
| Operations and facilities leaders | Manufacturing plants, property managers, campuses, warehouses | Operational continuity, building safety, maintenance procurement | High relevance for alarm, access, fire, and emergency equipment |
| Prime contractors and subcontractors | Engineering, construction, MEP, security integration, civil works firms | Project delivery, sourcing, subcontracting decisions | Strong fit for project-based selling and channel partnerships |
| Distributors and resellers | Security, fire, PPE, industrial supply, and electrical distribution networks | Portfolio expansion and supplier onboarding | Important for channel sales and national coverage |
| Consultants and specifiers | Safety consultants, security integrators, engineering consultants, architects | Influence on technical specifications and vendor selection | Key for early-stage pipeline and specification-led selling |
| Association leaders and media | Industry associations, trade media, professional bodies | Influence, promotion, education, and market visibility | Useful for partnership, sponsorship, and thought leadership |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Algiers | High local attendance from government, industry, and services firms | Very High | Capital-city concentration supports senior public and private sector participation |
| Host region: Northern Algeria | Companies and agencies from nearby industrial corridors | High | Likely draw from Boumerdès, Blida, Tipaza, Oran-linked networks, and industrial zones |
| National reach: Algeria | Procurement and operations teams from across the country | Very High | Official messaging emphasizes Algeria-wide safety and security demand |
| Neighboring North Africa | Regional suppliers, distributors, integrators, and manufacturers | Medium | Cross-border business development potential |
| International trade audience | Specialist exhibitors, technology providers, and solution partners | Medium | Expected where suppliers are targeting North African market entry |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is centered on Algeria and explicitly positions itself as the country’s international safety and security trade show. |
| Regional / International | Secondary reach | The scope and Easyfairs positioning suggest participation from North Africa and selected international suppliers. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Direction Générale de la Protection Civile (Algeria) | Government / emergency services | Emergency response, fire safety, disaster preparedness | interieur.gov.dz | Director, procurement officer, operations chief | Strong Market Fit, Attendance Not Confirmed |
| Sonatrach | National energy operator | Industrial safety, fire systems, cyber and site security | sonatrach.dz | HSE director, procurement manager, security manager | Strong Market Fit, Attendance Not Confirmed |
| Sonelgaz | Utilities / critical infrastructure operator | Protection of power assets, substations, and operational sites | sonelgaz.dz | Facilities director, procurement head, security lead | Strong Market Fit, Attendance Not Confirmed |
| Algeria Ports / port operators | Transport infrastructure | Perimeter security, access control, emergency response | portrail.dz / relevant port authority sites | Operations manager, procurement, security chief | Strong Market Fit, Attendance Not Confirmed |
| Air Algérie | Aviation operator | Airport and passenger safety, fire systems, cyber security | airalgerie.dz | Security director, procurement manager, airport operations lead | Strong Market Fit, Attendance Not Confirmed |
| Mobilis | Telecommunications operator | Cybersecurity, site security, emergency communications | mobilis.dz | CIO, security manager, procurement director | Strong Market Fit, Attendance Not Confirmed |
| Djezzy | Telecommunications operator | Cybersecurity, infrastructure protection, continuity planning | djezzy.dz | CTO, cybersecurity manager, sourcing lead | Strong Market Fit, Attendance Not Confirmed |
| Orascom Telecom Algeria (Ooredoo Algeria) | Telecommunications operator | Network security and critical infrastructure protection | ooredoo.dz | IT director, security architect, procurement manager | Strong Market Fit, Attendance Not Confirmed |
| EPE/industrial sites and factories in Algeria | Manufacturing / industrial buyer | Fire, PPE, access, surveillance, and EHS needs | company-specific | Plant manager, HSE manager, procurement lead | Strong Market Fit, Attendance Not Confirmed |
| Construction and engineering firms | Prime contractor / integrator | Project-based buying for safety, fire, and security systems | company-specific | Bid manager, procurement manager, project director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns vendor selection and category budgets for security and safety solutions |
| 2 | HSE / EHS Manager | Health, Safety, Environment | Manager / Senior Manager | Direct buyer for PPE, fire protection, emergency readiness, and compliance tools |
| 3 | Security Director / Security Manager | Security / Risk | Director / Manager | Influences CCTV, access control, guarding, and perimeter protection purchases |
| 4 | IT Director / CIO / CTO | IT / Digital | Director / Executive | Key for cybersecurity, systems integration, and digital risk management |
| 5 | Facilities Director / FM Manager | Facilities / Operations | Director / Manager | Responsible for building safety, access systems, alarms, and maintenance contracts |
| 6 | Operations Director / Plant Manager | Operations | Director / Senior Manager | Purchases operational safety and continuity solutions for sites and plants |
| 7 | Project Director / Program Manager | Projects / PMO | Director / Manager | Often specifies systems during new builds, retrofits, and infrastructure upgrades |
| 8 | Subcontracts Manager / Bid Manager | Commercial / Projects | Manager | Important in contractor-led purchasing for integrated solutions |
| 9 | Category Manager / Buying Manager | Procurement / Merchandising | Manager | Hands-on sourcing role for product categories and supplier comparisons |
| 10 | Small Business Liaison Officer / Supplier Diversity Lead | Procurement / ESG | Manager / Senior Manager | Relevant where public or large organizations seek local supplier participation |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Security & Investigations | Core sector for surveillance, guarding, access control, and risk management | Security system integrators and end users |
| 2 | Computer & Network Security | Relevant to cybersecurity and digital protection topics | CIO/CTO and cyber buyers |
| 3 | Government Administration | Public safety and emergency agencies are highly relevant | Government procurement and civil protection teams |
| 4 | Oil & Energy | High-risk industrial sites require fire and security systems | Energy operators and HSE leaders |
| 5 | Industrial Automation | Industrial sites often buy monitoring, control, and safety tech | Plant automation and safety integration buyers |
| 6 | Construction | New builds and retrofits drive security and fire system demand | Contractors, specifiers, project managers |
| 7 | Electrical/Electronic Manufacturing | Relevant for alarms, control panels, sensors, and fire systems | Manufacturers and technical buyers |
| 8 | Logistics & Supply Chain | Warehouses, ports, and transport operators need protection | Distribution and infrastructure security buyers |
| 9 | Telecommunications | Cybersecurity and critical infrastructure protection are relevant | CIOs, security architects, network teams |
| 10 | Facilities Services | Buildings need maintenance, safety, and access systems | Facilities, FM, and building operations buyers |
| 11 | Utilities | Critical infrastructure protection and emergency readiness | Power, water, and utility operations leaders |
| 12 | Facilities Services | Recurring demand for compliance and building safety upgrades | Maintenance and facility management buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Nearly 5,000 visitors | Estimated | Organizer statement on official website | Official site also references 4,000+ visitors and nearly 4,000 visitors in 2025 |
| Exhibitor count | 1+ | Confirmed on website, but incomplete | Official website counter | The page displays “Exhibitors 1+” without a full current-year exhibitor total |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer count disclosed | Use attendee segmentation rather than a quantified buyer estimate |
| Speaker / conference count | 1+ conference program | Confirmed, not fully enumerated | Official website conference programme section | The page confirms a three-day conference and panel program |
| Sponsor count | Not publicly confirmed | Unconfirmed | No official sponsor total disclosed | Review exhibitor and partnership pages when available |
| Historical attendance | Nearly 4,000 visitors in 2025 | Historical / prior-year evidence | Organizer statement on official website | Useful for trend analysis and outreach planning |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Fire safety | Detection, suppression, prevention, compliance | Site demos, code-compliance briefings, project case studies | Alarm panels, extinguishers, sprinklers, maintenance, training |
| Security systems | CCTV, access control, perimeter protection | System comparison and integration consultation | Cameras, biometrics, barriers, monitoring software |
| Cybersecurity | Threat prevention, network protection, incident response | Executive meetings with IT and security leaders | SOC services, endpoint protection, SIEM, managed security |
| Emergency response | Preparedness, coordination, rescue, continuity | Scenario-based demonstrations and drills | Command systems, rescue gear, communication tools |
| Occupational safety / PPE | Worker protection and standards compliance | Product trials and compliance discussions | PPE, workwear, ergonomic products, safety signage |
| Critical infrastructure protection | Protect plants, utilities, transport, and public assets | Targeted account meetings with asset owners | Integrated physical and digital security solutions |
| Training and standards | Improve compliance and internal capability | Workshop sponsorship and training-led lead capture | Certification, audits, training programs, consulting |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on security, fire, emergency, cybersecurity, and safety—high-intent categories for buying. |
| Decision-maker availability | High | Likely attendance from procurement, HSE, operations, IT, and public-sector stakeholders. |
| Data collection potential | Medium to High | Organizer provides attendance and topic cues, but current-year attendee lists are not fully disclosed on the supplied content. |
| Apollo targeting potential | High | Strong alignment with security, government, energy, telecom, construction, and industrial buyer profiles. |
| Geographic targeting potential | High | Best for Algeria, North Africa, and surrounding MENA trade corridors. |
| Best outreach approach | Account-based outreach | Focus on named organizations in government, energy, utilities, telecom, logistics, and industrial sectors. |
| Overall lead quality | High | Excellent event for safety/security buyer discovery and B2B list-building, especially if targeting procurement and operations leaders. |
| Best use case | Lead generation, exhibitor targeting, and buyer profiling | Suitable for supplier outreach, attendee list sales, appointment setting, and channel partner development. |
| Limitations / risks | Partial public data | No full current-year attendee list, exhibitor roster, or speaker roster was provided in the supplied website excerpt. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Security & Investigations; Computer & Network Security; Government Administration; Oil & Energy; Industrial Automation; Construction; Logistics & Supply Chain; Telecommunications; Utilities; Facilities Services | Match core buyer sectors at the event |
| Departments | Procurement; Operations; Security; IT; Health, Safety & Environment; Facilities; Projects | Reach functional decision-makers and influencers |
| Seniority | Manager; Director; VP; CXO; Owner | Prioritize decision authority and budget control |
| Job titles | Procurement Director, Procurement Manager, HSE Manager, Security Manager, Facilities Director, CIO, CTO, Operations Director, Plant Manager, Project Director, Bid Manager | Target the highest-intent titles for event-based outreach |
| Geography | Algeria; North Africa; MENA; select EMEA cross-border buyers | Align with the event’s core trade geography |
| Employee size | 200–500; 501–1,000; 1,001–5,000; 5,000+ | Focus on organizations with active procurement and facility budgets |
| Keywords | fire safety, access control, CCTV, cybersecurity, HSE, emergency response, PPE, perimeter security, critical infrastructure, site protection | Refine to role- and project-based intent signals |
| Company type | Government; enterprise; contractor; integrator; operator; distributor | Match the attendee ecosystem |
| Technologies | SIEM; endpoint security; video surveillance; access control; alarm systems; building management systems | Useful where the offering is technology-driven |
Suggested Apollo Search Logic: (industry contains Security OR Government Administration OR Oil & Energy OR Telecommunications OR Utilities OR Construction) AND (title contains procurement OR security OR HSE OR facilities OR CIO OR CTO OR operations) AND geography includes Algeria OR North Africa. Add keywords such as “fire safety,” “access control,” “CCTV,” “cybersecurity,” and “critical infrastructure” for tighter segmentation.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Secura Algeria Official Website | Official organizer website | Event name, dates, venue, city, country, event scope, organizer branding, attendance estimate, conference programming | High |
| Easyfairs | Organizer corporate website | Organizer identity and event operator context | High |
| SAFEX | Venue website | Venue identity and location context in Algiers | High |
| Official event page references to exhibitor list, conference programme, and innovation/gallery sections | Official event content | Audience composition signals, topic focus, and commercial intent | High |
| Official event page statements on visitor growth from 2025 to 2026 | Organizer-provided attendance note | Historical and forecast visitor figures | Medium to High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Secura Algeria — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds