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About this event
Data sheet
SECTECH Sweden – Event Attendee & Buyer Profile Analysis
Event Date: 26–27 October 2027
Location: Stockholm, Sweden
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | SECTECH Sweden |
| Event Date | 26–27 October 2027 |
| Event Status | Upcoming |
| Venue | Stockholm, Sweden venue to be confirmed by organizer for the 2027 edition |
| City | Stockholm |
| State / Region | Stockholm County |
| Country | Sweden |
| Organizer | Organizer to be verified from the official 2027 event website / event listing |
| Official Event Website | sectech.se |
| Event Type | Security technology exhibition and conference |
| Primary Category | Security & Defense |
| Secondary Applicable Categories | IT & Technology; Business Services; Building & Construction |
| Audience Reach | Regional with national and Nordic buyer pull |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Current-year attendance has not been publicly confirmed in a verifiable source available here; use official registration or post-event summary when released. |
| Main Purpose of Event | To connect security technology vendors, integrators, consultants, and end-user buyers around physical security, access control, surveillance, alarms, intrusion detection, and security systems innovation. |
About the Event
SECTECH Sweden is positioned as a focused security industry event for professionals involved in physical security, electronic security, access control, video surveillance, alarm systems, intrusion protection, and integrated security solutions. It serves as a meeting point for manufacturers, distributors, integrators, consultants, and decision-makers seeking products, partnerships, and market intelligence in the Nordic security ecosystem.
The event matters because security procurement is highly specification-driven and relationship-based. It typically attracts buyers responsible for safeguarding buildings, critical infrastructure, commercial sites, public facilities, and enterprise operations. For suppliers, the show can support lead generation, channel development, project sourcing, and meetings with buyer-side stakeholders who influence purchasing and deployment decisions.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Security directors and managers | Corporates, industrial sites, commercial property owners, campuses | Owns security strategy and product selection | Primary end-user audience for security solutions |
| Procurement and sourcing teams | Enterprise procurement, public sector purchasing, facilities procurement | Commercial evaluation, vendor approval, contract negotiation | High-value for supplier qualification and account targeting |
| Facilities and property leaders | Office portfolios, retail chains, logistics hubs, institutions | Influence physical security upgrades and maintenance spend | Strong fit for access control, monitoring, and compliance solutions |
| IT and cybersecurity leaders | Enterprises, public agencies, critical infrastructure operators | Coordinates integration, networked devices, data/security governance | Relevant for connected security platforms and software |
| Integrators and channel partners | Security integrators, installers, distributors, resellers | Recommends and deploys solutions on behalf of end users | Important for pipeline generation and regional coverage |
| Government and public sector buyers | Municipalities, transport authorities, public buildings, agencies | Specification, tendering, framework agreement decisions | Highly relevant for compliance-driven and multi-site deployments |
| Consultants and specifiers | Security consultants, architects, engineering firms | Influences specifications and vendor shortlists | Valuable for early-stage project influence |
| Critical infrastructure operators | Transport, energy, utilities, ports, data centers | Needs high-reliability security and monitoring systems | Strong fit for advanced and resilient security offerings |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Stockholm | High | Very high | Largest local concentration of enterprise, public sector, and integrator decision-makers. |
| Stockholm County / Mälardalen | High | High | Strong cluster of HQs, government bodies, property portfolios, and infrastructure operators. |
| Other Swedish metropolitan areas | Medium to high | High | Likely attendance from Gothenburg, Malmö, Uppsala, Västerås, and regional hubs. |
| Nordic region | Medium | Medium to high | Natural cross-border reach for security buyers, distributors, and systems integrators. |
| Europe / international | Low to medium | Selective | Relevant for suppliers and distributors targeting Nordic channel expansion. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | Core attendance is expected from Stockholm and broader Swedish/Nordic security buyers and channel partners. |
| National / Nordic extension | Secondary reach | The event can draw buyers from across Sweden and nearby Nordic markets seeking product evaluation and supplier meetings. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Stockholms stad | Government / procurement organization | Public buildings, facilities, surveillance, and access control purchasing needs | stockholm.se | Procurement Manager, Security Manager, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Trafikverket | Government / infrastructure operator | Critical infrastructure security and monitoring requirements | trafikverket.se | Security Manager, Procurement Officer, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| Swedavia | Operator / infrastructure buyer | Airport security, access control, surveillance, and incident response technology | swedavia.se | Security Director, Operations Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Vattenfall | Utility / critical infrastructure buyer | Utility sites require high-assurance physical security and site monitoring | vattenfall.com | Head of Security, Category Manager, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Securitas | Security services organization | Channel partner and buyer of security technologies for service delivery | securitas.com | Business Development Director, Product Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Axis Communications | Security technology vendor / buyer partner | Relevant ecosystem player for partnerships, integrations, and channel meetings | axis.com | Partnerships Director, Channel Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Assa Abloy | Security / access control manufacturer | Access control and door security buyer/supplier ecosystem relevance | assaabloy.com | Business Development Director, Product Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Svenska Kraftnät | Government / utility operator | National grid and critical infrastructure security requirements | svk.se | Security Manager, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Region Stockholm | Public sector / healthcare infrastructure buyer | Hospitals, care facilities, and public assets need security systems | regionstockholm.se | Procurement Manager, Facilities Director, Security Lead | Strong Market Fit, Attendance Not Confirmed |
| PostNord | Logistics / operator buyer | Distribution centers and transport nodes require monitoring and access control | postnord.com | Operations Director, Security Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Avarn Security | Security services organization | Potential channel, service, and solution buyer for security technology | avarnsecurity.com | Procurement Manager, Business Development Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| NCC | Construction / infrastructure buyer | Construction projects often specify integrated security and access control | ncc.se | Project Manager, Procurement Manager, Building Services Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Security Officer / Head of Security | Security | C-level / VP | Owns security strategy and major purchase decisions. |
| 2 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager / Director | Controls vendor selection, bids, and contracting. |
| 3 | Facilities Director | Facilities / Property | Director / Senior Manager | Influences physical security upgrades across sites. |
| 4 | IT Director / CTO | IT / Technology | Director / C-level | Relevant for networked and cloud-managed security platforms. |
| 5 | Operations Director | Operations | Director / VP | Oversees site operations, continuity, and risk mitigation. |
| 6 | Security Manager | Security | Manager | End-user evaluator for surveillance, alarms, and access systems. |
| 7 | Category Manager | Procurement | Manager | Useful for vendor consolidation and framework buying. |
| 8 | Project Manager / Program Manager | Projects / PMO | Manager / Senior Manager | Coordinates rollout of security upgrades and deployments. |
| 9 | Business Development Director / Partnerships Director | Commercial | Director | Important for channel partnerships and integration deals. |
| 10 | Contracting Officer / Supplier Manager | Procurement / Legal | Manager / Director | Relevant for public-sector and enterprise tender processes. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Security & Investigations | Closest match to event theme and buyer intent | Physical security systems, monitoring, alarms, access control |
| 2 | Information Technology & Services | Connected security and software integration buyers | Cloud-managed security, integration platforms |
| 3 | Facilities Services | Facilities buyers often influence security spend | Buildings, campuses, maintenance-linked security |
| 4 | Government Administration | Public sector procurement and tendering | Municipal and agency security projects |
| 5 | Construction | Security systems are specified in new builds and retrofits | Projects, tenders, building-integrated security |
| 6 | Logistics & Supply Chain | Warehouses, depots, and distribution centers need protection | Perimeter, access, and asset security |
| 7 | Utilities | Critical infrastructure security demand | Resilience, remote monitoring, site protection |
| 8 | Transportation/Trucking/Railroad | Transport operators are major security buyers | Fleet, depot, station, and terminal security |
| 9 | Retail | Retail loss prevention and store security needs | CCTV, analytics, access control for sites |
| 10 | Commercial Real Estate | Portfolio owners manage building security decisions | Tenant-safe buildings, smart access, surveillance |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Organizer has not publicly confirmed a current-year figure in the materials reviewed here | Use official registration or post-event report when published. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No verified current-year exhibitor directory available here | Treat as provisional until the 2027 exhibitor list is released. |
| Buyer count | Not publicly confirmed | Unconfirmed | No verified current-year buyer registration summary available | Likely mix of end-users, integrators, and procurement personnel. |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda not verified here for 2027 | Speaker data should be checked on the official program page. |
| Sponsor count | Not publicly confirmed | Unconfirmed | No verified current-year sponsor list available here | Sponsor lists often indicate market leaders and active buyers/partners. |
| Historical attendance | Use official prior-year reports if available | Historical / prior-year evidence | Official prior-year event summaries or registration reports | Prior-year data can support prospecting, but not current-year claims. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Physical security | Protect sites, people, and assets | Onsite demos and use-case conversations | CCTV, intrusion alarms, sensors |
| Access control | Secure entry and movement management | Shortlist meetings with facilities and security leaders | Cards, biometrics, mobile access |
| Video surveillance | Monitor sites and incidents | ROI discussions around analytics and remote monitoring | Cameras, VMS, AI analytics |
| Integration and software | Unify security systems across sites | Solution architecture conversations with IT and integrators | PSIM, cloud platforms, APIs |
| Critical infrastructure security | Resilience and compliance | Target infrastructure operators and public buyers | Redundant systems, hardened devices |
| Procurement and lifecycle cost | Vendor consolidation and budget control | Commercial review meetings with procurement | Service contracts, bundled solutions |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly aligned to security buyers, integrators, and specifiers. |
| Decision-maker availability | High | Security, procurement, facilities, and IT leadership are likely attendee groups. |
| Data collection potential | Medium | Strong if exhibitor/speaker/registration lists are published, but current-year attendee data is unconfirmed. |
| Apollo targeting potential | Very High | Clear industry, title, and department filters for target account building. |
| Geographic targeting potential | High | Strong focus on Stockholm, Sweden, and broader Nordic security markets. |
| Best outreach approach | Account-based outreach | Target security, procurement, and facilities stakeholders with use-case messaging and meeting requests. |
| Overall lead quality | High | Strong fit for lead generation, channel development, and enterprise prospecting. |
| Best use case | B2B attendee list building | Most suitable for identifying and reaching buyers in security, facilities, procurement, and infrastructure roles. |
| Limitations / risks | Moderate | Current-year attendance, speaker, and exhibitor confirmations were not publicly verified here. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Security & Investigations; Information Technology & Services; Facilities Services; Government Administration; Construction; Logistics & Supply Chain; Utilities; Transportation/Trucking/Railroad; Commercial Real Estate; Retail | Capture the most likely buyer and influencer segments. |
| Departments | Security, Procurement, Operations, Facilities, IT, Engineering, Risk, Real Estate | Align outreach to purchase owners and influencers. |
| Seniority | Manager, Senior Manager, Director, VP, CXO | Prioritize decision-makers and budget holders. |
| Job titles | Chief Security Officer, Head of Security, Security Manager, Procurement Manager, Strategic Sourcing Manager, Facilities Director, Operations Director, IT Director, CTO, Category Manager, Program Manager, Security Consultant | High-intent title set for attendee matching and cold outreach. |
| Geography | Sweden; Stockholm County; Nordic region | Reflects the event’s strongest buyer concentration. |
| Employee size | 50–200, 201–500, 501–1000, 1001–5000, 5000+ | Covers mid-market to enterprise buyers most likely to invest in security systems. |
| Keywords | security, surveillance, access control, CCTV, alarm, intrusion, physical security, facilities, procurement, critical infrastructure, VMS | Improves relevance when titles are too broad. |
| Company type | Private companies, public sector, operators, integrators, distributors, infrastructure owners | Matches the event’s buyer ecosystem. |
Suggested Apollo Search Logic: Combine industries such as Security & Investigations OR Facilities Services OR Government Administration with titles like (“Security Manager” OR “Head of Security” OR “Procurement Manager” OR “Facilities Director” OR “IT Director”) and geography = Sweden OR Stockholm OR Nordics. Add keywords such as access control, CCTV, surveillance, intrusion, and physical security for sharper matching.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| SECTECH Sweden official website | Official event website | Event identity, positioning, and the primary security-technology theme | High |
| Stockholmsmässan | Organizer / venue website | Venue context and organizer reference for Stockholm-based events | High |
| Stockholmsmässan venue information | Venue website | Stockholm venue ecosystem and event hosting capability | High |
| Official event agenda / exhibitor directory / registration page | Organizer source set | Would verify current-year speakers, exhibitors, and attendance once published | Not publicly verified here |
| Official prior-year event materials | Historical evidence | Can validate recurring participant types and market relevance | Medium to high if official archives are reviewed |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to SECTECH Sweden — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds