SEASONS Autumn - Fashion Jewellery & Accessories Fair
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About this event
Data sheet
SEASONS Autumn - Fashion Jewellery & Accessories Fair – Event Attendee & Buyer Profile Analysis
Event Date: 16–20 September 2026
Location: HKCEC, Hong Kong, China
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | SEASONS Autumn - Fashion Jewellery & Accessories Fair |
| Event Date | 16–20 September 2026 |
| Event Status | Upcoming |
| Venue | Hong Kong Convention and Exhibition Centre (HKCEC), Halls 5BC |
| City | Hong Kong |
| State / Region | Hong Kong SAR |
| Country | China |
| Organizer | Informa Markets Jewellery Group |
| Official Event Website | seasonsautumn.exhibitions.jewellerynet.com |
| Event Type | B2B trade fair / sourcing exhibition |
| Primary Category | Apparel & Clothing |
| Secondary Applicable Categories | Fashion & Beauty; Business Services; Retail; Wholesale |
| Audience Reach | Regional with international buyer participation potential |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium – official site confirms the event date, venue, and trade-buyer positioning, but does not publicly confirm a current-year attendance number. |
| Main Purpose of Event | Trade sourcing and wholesale buying platform for fashion jewellery and accessories, supporting product discovery, buyer-supplier meetings, market trend tracking, and new business partnerships. |
About the Event
SEASONS Autumn is a professional B2B fair focused on fashion jewellery and accessories, positioned as a sourcing marketplace for trade buyers seeking seasonal collections, trend-led designs, and supply-chain connections in Asia. The official event messaging emphasizes product discovery, meaningful conversations with industry experts, and new business partnerships.
The event matters because Hong Kong remains a major regional hub for buying, sourcing, distribution, and cross-border trade in fashion accessories. For exhibitors and suppliers, the fair offers access to retailers, wholesalers, importers, distributors, and merchandising teams looking for new products, private-label opportunities, and commercially viable collections for the autumn/winter cycle.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers / category managers | Department stores, specialty jewelry chains, fashion retailers, e-commerce retailers | Assortment selection, range planning, vendor onboarding | Core audience for new seasonal collections, pricing, and trend-led product development |
| Wholesalers / distributors | Regional jewelry wholesalers, accessories distributors, trading firms | Bulk purchasing, channel development, territory rights | Important for volume orders and cross-border market expansion |
| Importers / trading companies | Importers, sourcing offices, trading houses, private-label agents | Product sourcing, supplier qualification, landed-cost evaluation | High relevance for OEM/ODM, private label, and promotional accessories |
| Merchandising and buying teams | Fashion brands, jewelry brands, multi-category retail groups | Trend curation, margin management, seasonal line planning | Strong fit for suppliers with design differentiation and fast replenishment |
| E-commerce and marketplace buyers | Online retailers, platform sellers, marketplace brands | SKU selection, price-point optimization, digital catalog expansion | Relevant for fast-moving fashion accessories and private-label goods |
| Product development / design teams | Retail brands, OEM buyers, accessory brands | Spec development, sample review, material and design inputs | Useful for new design ideas, customization, and category innovation |
| Procurement / sourcing teams | Large retail groups, sourcing offices, procurement agents | Supplier due diligence, price negotiation, compliance, lead-time management | Directly relevant for supplier qualification and vendor comparison |
| Small business buyers / independent store owners | Independent jewelry shops, gift stores, boutique chains | Owner-led buying, assortment refresh, margin-focused purchasing | Valuable for suppliers seeking faster sales cycles and smaller order volumes |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Hong Kong | Local trade buyers, sourcing offices, distributors, trading firms | High | Hong Kong is a natural buying hub for fashion jewelry and accessories. |
| Host region: Hong Kong SAR | Regional buyers, category managers, import/export traders | High | Strong concentration of trading and procurement activity. |
| Mainland China | Retail chains, wholesalers, OEM/ODM buyers, sourcing offices | High | Key source market and purchasing market for fashion accessories. |
| Nearby business hubs: Shenzhen, Guangzhou, Dongguan | Manufacturers, exporters, sourcing teams, trading companies | High | Convenient for production-linked sourcing and supplier meetings. |
| Asia-Pacific markets | Buyers from Korea, Japan, India, the Philippines, Southeast Asia | Medium to High | Official site highlights product collections from across Asia. |
| International markets | Importers, global distributors, private-label buyers, agents | Medium | Best treated as an Asia-based fair with international reach. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach | Regional | The fair is anchored in Hong Kong and draws a concentrated buying audience from Greater China and nearby Asia-Pacific sourcing markets. |
| Secondary Reach | International buyer participation potential | The event’s trade orientation and Asia-sourcing positioning can attract overseas importers, distributors, and retail buyers. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Chow Tai Fook Jewellery Group | Retail / brand buyer | Large jewelry retail group with ongoing assortment, sourcing, and category management needs. | chowtaifook.com | Merchandising Director, Sourcing Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Lukfook Jewellery | Retail / brand buyer | Regional jewelry retailer likely to source seasonal fashion jewelry and accessory lines. | lukfook.com | Buyer, Merchandiser, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| TSL Jewellery | Retail / brand buyer | Jewelry retailer with potential interest in fashion-forward and giftable accessories. | tslj.com | Purchasing Manager, Category Manager, Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| Pandora | Brand / retail buyer | Global jewelry brand that aligns with design-led sourcing, merchandising, and product innovation. | pandora.net | Global Sourcing Manager, Product Manager, Buyer | Strong Market Fit, Attendance Not Confirmed |
| Swarovski | Brand / retail buyer | Accessory and jewelry brand with potential procurement interest in seasonal fashion categories. | swarovski.com | Procurement Manager, Merchandising Lead, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Claire’s | Retail buyer | Mass-market fashion accessories retailer with a strong fit for trend-led jewelry and hair accessories. | claires.com | Buyer, Merchandise Manager, Product Developer | Strong Market Fit, Attendance Not Confirmed |
| Aldo Accessories | Retail / accessories buyer | Fashion accessories brand with direct category fit for jewelry, hair accessories, and lifestyle items. | aldoshoes.com | Accessories Buyer, Product Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Lovisa | Retail buyer | Fashion jewelry retailer with high relevance to trend-driven, high-volume collections. | lovisa.com | Merchandise Planner, Buyer, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Accessorize | Retail buyer | Accessories-focused brand with natural alignment to jewelry and hair accessories sourcing. | accessorize.com | Buyer, Merchandiser, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Mister Minit | Retail / service-channel buyer | Retail service and accessories channel that can support impulse jewelry and gift categories. | misterminit.com | Category Buyer, Operations Manager, Product Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| SHEIN | E-commerce buyer | Large online fashion retailer with ongoing demand for fast-turn accessories and trend-driven jewelry. | shein.com | Buying Director, Sourcing Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Myntra | E-commerce buyer | Fashion marketplace with accessories and jewelry assortment needs across price tiers. | myntra.com | Category Manager, Buyer, Vendor Manager | Strong Market Fit, Attendance Not Confirmed |
| Zalando | E-commerce buyer | Digital retailer with accessories merchandising, vendor management, and cross-border sourcing relevance. | zalando.com | Buying Manager, Category Lead, Merchandise Planner | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Buyer / Category Manager | Merchandising / Procurement | Manager to Director | Directly responsible for assortment decisions and supplier selection. |
| 2 | Sourcing Manager / Strategic Sourcing Manager | Procurement / Supply Chain | Manager to Director | Evaluates suppliers, pricing, lead times, and commercial terms. |
| 3 | Merchandising Director / Head of Merchandising | Merchandising | Director to VP | Influences product strategy, seasonal planning, and vendor mix. |
| 4 | Procurement Manager | Procurement | Manager | Manages supplier onboarding, compliance, and purchase execution. |
| 5 | Product Development Manager | Product / Design | Manager to Director | Works with suppliers on design adaptation, samples, and new launches. |
| 6 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director to VP | May seek distribution, channel, or brand partnerships with suppliers. |
| 7 | Operations Director / Supply Chain Director | Operations / Supply Chain | Director to VP | Influences fulfilment, vendor performance, and logistics planning. |
| 8 | Founder / Owner / General Manager | Executive Office | Owner / C-level | Common in independent retailers and trading companies making final buying decisions. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Primary buying sector for fashion jewelry, accessories, and seasonal merchandise. | Retail buyers, merchandisers, category managers |
| 2 | Wholesale | Distributors and trading firms are core trade-fair visitors. | Wholesale buyers, importers, channel partners |
| 3 | Import & Export | Hong Kong’s trading ecosystem strongly supports cross-border sourcing. | Trading houses, agents, sourcing offices |
| 4 | Apparel & Fashion | Accessories are closely tied to fashion merchandising and seasonal product planning. | Fashion buyers, accessory brands, design teams |
| 5 | Consumer Goods | Fashion accessories are consumer-driven, margin-sensitive products. | Product managers, sourcing leaders, distributors |
| 6 | Consumer Services | Independent and service-led retail channels may attend for replenishment and gifting ranges. | Retail operators, franchise buyers, owners |
| 7 | Import & Export | Useful for buyer/seller matchmaking and trade compliance conversations. | International trade teams, sourcing offices |
| 8 | Business Supplies & Equipment | Relevant for packaging, display, and retail merchandising support vendors. | Display suppliers, retail service providers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website does not publish a current attendance number | Use for qualitative lead generation rather than volume-based forecasting. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official website content provided does not state a count | Current-year exhibitor directory should be checked closer to the event. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No official published count in the provided source text | Trade-buyer registration suggests a qualified audience, but count is unconfirmed. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | No speaker program count provided in the source text | Event appears sourcing-led rather than conference-led. |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | No sponsor total provided in the source text | Not necessary for core attendee profiling. |
| Historical attendance reference | “Unique Visitors” shown on site, but the displayed figure is 0 in the copied text | Historical / prior-year evidence only | Official site snippet references 2025 edition figures | The copied page content is not sufficient to rely on as a valid attendance benchmark. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Product sourcing | New seasonal styles, reliable supply, competitive pricing | Show collections, MOQ, lead times, and sample availability | Fashion jewellery, hair accessories, lifestyle accessories |
| Merchandising / trend response | Fast-moving designs aligned to fashion cycles | Highlight trend stories, colorways, and commercial ranges | Design services, trend boards, capsule collections |
| Wholesale and distribution | Volume supply, market exclusivity, stable replenishment | Offer territory, pricing, and margin structure discussions | Bulk-ready SKUs, packaging, distributor terms |
| Private label / OEM / ODM | Custom designs and brand-specific assortments | Discuss customization, compliance, and sample development | OEM/ODM manufacturing, design support, packaging |
| Cross-border trade | Efficient import/export execution and sourcing links | Position Hong Kong as a trade gateway and procurement hub | Trade services, logistics coordination, compliance support |
| Accessories expansion | Add-on product lines to increase basket size | Cross-sell hair accessories, men’s accessories, lifestyle items | Complementary accessory ranges and merchandising displays |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly positioned for professional buyers sourcing fashion jewellery and accessories. |
| Decision-maker availability | High | Likely attendance from buyers, merchandisers, sourcing managers, and owners of buying organizations. |
| Data collection potential | Medium | Useful for prospecting, but current-year attendee and buyer lists are not publicly confirmed in the supplied content. |
| Apollo targeting potential | High | Clear fit for retail, wholesale, import/export, and merchandising profiles with strong title-based targeting. |
| Geographic targeting potential | High | Strong regional concentration in Hong Kong, Greater China, and nearby Asian sourcing hubs. |
| Best outreach approach | Very High | Target merchandising, sourcing, and category teams with product-led outreach and trade-buying messaging. |
| Overall lead quality | High | Strong for attendee list sales, exhibitor prospecting, buyer discovery, and supplier outreach. |
| Best use case | B2B lead generation and buyer profiling | Ideal for sales teams targeting retail buyers, wholesalers, importers, and sourcing offices in the accessories sector. |
| Limitations / risks | Medium | No public current-year attendance count or attendee roster was available in the supplied official content. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Wholesale; Import & Export; Apparel & Fashion; Consumer Goods; Consumer Services | Focus on the most likely buyer organizations for fashion jewelry and accessories. |
| Departments | Merchandising; Procurement; Purchasing; Supply Chain; Operations; Product | Capture decision-makers involved in assortment, sourcing, and vendor selection. |
| Seniority | Manager; Director; VP; C-Level; Owner | Prioritize decision-makers and final approvers. |
| Job titles | Buyer; Category Manager; Merchandising Manager; Sourcing Manager; Procurement Manager; Product Manager; Purchasing Director; Head of Merchandising; Owner; General Manager | Direct title-based targeting for high-intent prospects. |
| Geography | Hong Kong; Mainland China; Greater China; Singapore; Malaysia; Thailand; Japan; Korea; India | Match the fair’s strongest sourcing and buying corridors. |
| Employee size | 1–10; 11–50; 51–200; 201–500; 501–1,000; 1,000+ | Covers independent buyers through enterprise retail groups. |
| Keywords | jewelry, jewellery, accessories, fashion accessories, sourcing, merchandising, wholesale, importer, retailer, distributor | Refine lists to the event’s exact commercial niche. |
| Company type | Public company; privately held; retail chain; trading company; import/export company; distributor | Capture the most common buying entities in the accessories trade. |
| Revenue range | Optional: $1M–$10M; $10M–$50M; $50M–$250M; $250M+ | Useful for segmenting independent buyers vs. large retail groups. |
Suggested Apollo Search Logic: (jewelry OR jewellery OR accessories OR “fashion accessories” OR sourcing OR merchandising OR wholesale) AND (buyer OR category manager OR sourcing manager OR procurement manager OR product manager OR merchandiser) AND (Retail OR Wholesale OR Import & Export OR Apparel & Fashion) with geography filtered to Hong Kong, Greater China, and key Asia-Pacific sourcing markets.
Client Fit Review Required
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| SEASONS Autumn official website | Official organizer source | Event name, trade positioning, date, venue, product focus, organizer, and site messaging | Very High |
| Official website page content: Home / Introduction / Visitor Registration sections | Official event content | Trade-buyer orientation, product categories, and venue hall reference | Very High |
| HKCEC official venue site | Venue reference | Venue identity and location corroboration | High |
| Informa Markets Jewellery Group pages | Organizer network source | Organizer family and related fair ecosystem | High |
| Hong Kong official visitor / travel information pages | City reference | Location context and travel relevance for trade visitors | High |
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Tell us your work email and our AI instantly builds a buyer list matched to SEASONS Autumn - Fashion Jewellery & Accessories Fair — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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