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About this event
Data sheet
The Scottish Wedding Show – Event Attendee & Buyer Profile Analysis
Event Date: 17–18 October 2026
Location: SEC, Glasgow, United Kingdom
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | The Scottish Wedding Show |
| Event Date | 17–18 October 2026 |
| Event Status | Upcoming |
| Venue | SEC |
| City | Glasgow |
| State / Region | Scotland |
| Country | United Kingdom |
| Organizer | The Scottish Wedding Show |
| Official Event Website | www.thescottishweddingshow.com |
| Event Type | Consumer wedding exhibition with strong B2B supplier participation |
| Primary Category | Hospitality |
| Secondary Applicable Categories | Travel & Tourism; Apparel & Clothing; Food & Beverages; Business Services |
| Audience Reach | Primarily Scotland-wide with UK supplier participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; no official attendance number found in the provided source text |
| Main Purpose of Event | To connect engaged couples with wedding suppliers, ideas, inspiration, entertainment, and services across the planning journey |
About the Event
The Scottish Wedding Show is Scotland’s premier wedding event, held at the SEC in Glasgow and positioned as a high-visibility planning and sourcing marketplace for couples preparing to get married. The show combines exhibitor stands, runway-style inspiration, live entertainment, food and drink experiences, and VIP features to create a full-service consumer event with strong commercial value for wedding suppliers.
For suppliers, venues, and wedding-service brands, the event matters because it concentrates high-intent buyers in one place: newly engaged couples, families involved in purchase decisions, and wedding professionals networking with the Scottish market. It is especially relevant for lead generation, appointment setting, package sales, brand awareness, and on-the-day bookings within the hospitality, apparel, beauty, travel, and events ecosystem.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Engaged couples | Consumer households planning weddings | Primary purchaser | Core revenue audience for venues, attire, photography, entertainment, beauty, décor, transport, and honeymoon services |
| Families and wedding planners within the family | Parents, guardians, and family decision-makers | Influencer / co-decision-maker | Important for premium packages, venue decisions, catering, travel, and service upgrades |
| Wedding venues and hotels | Hotels, castles, estates, event spaces, country houses | Exhibitor / supplier attendee | High-value lead source for event suppliers and adjacent service providers |
| Wedding planners and coordinators | Independent planners, concierge planners, event agencies | Referral buyer / service influencer | Can recommend multiple suppliers and package partners |
| Bridalwear and menswear retailers | Bridal boutiques, groomswear shops, tailoring brands | Supplier attendee / partnership seeker | Useful for brand partnerships, media exposure, and product sales |
| Beauty, cosmetics, and wellness providers | Salons, makeup artists, spas, skincare brands | Supplier attendee / prospecting contact | Relevant for brand partnerships, sampling, and service bookings |
| Photographers, videographers, and creative studios | Wedding media professionals and studios | Supplier attendee / partner | Often seek collaborations, referral relationships, and package opportunities |
| Caterers, bakers, and drinks suppliers | Caterers, cake designers, beverage brands | Supplier attendee / lead generation | Strong fit for tasting, sampling, and package sales |
| Transport and mobility providers | Luxury car hire, coach operators, travel services | Supplier attendee / prospecting contact | Useful for premium wedding transport and destination packages |
| Media and wedding publications | Local media, bridal magazines, wedding blogs | Awareness multiplier / influencer | Supports sponsor visibility and exhibitor credibility |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Glasgow | Local couples, families, and Scottish suppliers | High | Strong concentration due to venue location and city accessibility |
| Host region: Scotland | Couples from major Scottish population centers | High | Primary market reach appears to be Scotland-wide |
| Nearby business hubs | Edinburgh, Stirling, Dundee, Aberdeen, Ayrshire, Lanarkshire | Medium to High | Likely travel corridor for visitors and exhibitors |
| National UK reach | UK wedding suppliers, venues, and national brands | Medium | Supported by official references to UK leading wedding suppliers |
| International reach | Limited; mostly UK-focused with possible destination wedding interest | Low to Medium | Not positioned as a global trade fair, but some international suppliers may participate |
| Destination wedding corridors | Scotland-to-England and Scotland-to-Europe wedding travel planners | Medium | Relevant for hotels, resorts, transport, and honeymoon providers |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is centered in Scotland but attracts suppliers and attendees from across the UK wedding market. |
| Regional overlay | Secondary description | Most consumer demand is likely Scotland-wide, especially the Central Belt and nearby business hubs. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| James Porter & Son | Jeweller / wedding ring supplier | Listed on the official show site as a sponsor/partner; relevant for wedding retail and premium gifting audiences | jamesporter.co.uk | Managing Director, Retail Director, Marketing Manager, Sales Director | Confirmed Sponsor / Exhibitor |
| Manorview | Hospitality / wedding venue group | Venue group listed by the official show as a partner; strong fit for wedding venue bookings | manorviewhotels.co.uk | Sales Manager, Event Manager, Venue Director, Commercial Director | Confirmed Sponsor / Exhibitor |
| Clarins | Beauty brand | Quoted on the official site as an exhibitor with brand awareness and customer engagement results | clarins.co.uk | Brand Manager, Trade Marketing Manager, Sales Manager, PR Manager | Confirmed Sponsor / Exhibitor |
| RAD Hotel Group | Hotel and events group | Official site testimonial confirms active participation and on-the-day bookings | radhotelgroup.com | Sales & Events Manager, GM, Revenue Manager, Marketing Manager | Confirmed Sponsor / Exhibitor |
| Tie the Knot Scotland | Wedding media / publication | Listed on the official sponsor/partner page; strong audience amplification channel | tiethenot.scot | Editor, Advertising Manager, Partnerships Manager, Commercial Director | Confirmed Sponsor / Exhibitor |
| SWG3 | Event venue / hospitality | Listed as a sponsor/partner; relevant for event hire and wedding reception sourcing | swg3.tv | Events Manager, Venue Manager, Business Development Manager | Confirmed Sponsor / Exhibitor |
| 21CC Group Ltd | Events / production services | Listed on the official sponsor/partner page; relevant for event production and AV support | 21ccgroup.com | Managing Director, Operations Director, Sales Director | Confirmed Sponsor / Exhibitor |
| Drums N' Roses | Wedding entertainment / band | Official partner listing indicates relevance to live entertainment and event bookings | drumsnroses.com | Band Manager, Booking Agent, Business Development Manager | Confirmed Sponsor / Exhibitor |
| Music Marmalade | Live music / entertainment | Listed on the official sponsor/partner page; relevant to wedding entertainment buyers | musicmarmalade.co.uk | Founder, Talent Manager, Sales Manager | Confirmed Sponsor / Exhibitor |
| AMMazing Team | Wedding services / entertainment | Official sponsor/partner listing; relevant for event services and couples’ bookings | ammazingteam.co.uk | Owner, Business Development Manager, Marketing Manager | Confirmed Sponsor / Exhibitor |
| Kilts 4 U | Menswear / kilt retail | Listed on the official sponsor/partner page; highly relevant to groomswear demand | kilts4u.co.uk | Retail Manager, Sales Manager, Owner, Marketing Manager | Confirmed Sponsor / Exhibitor |
| SEC Glasgow | Venue / venue operator | Official event venue; venue-side business and event operations relevance | sec.co.uk | Event Operations Manager, Venue Sales Manager, Commercial Director | Confirmed Government / Procurement Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Managing Director | Leadership | Owner | Common decision-maker for smaller wedding suppliers and venues |
| 2 | Sales & Events Manager | Sales / Events | Manager | Directly responsible for bookings and event conversions |
| 3 | Venue Director / General Manager | Operations | Director / Senior Manager | Key buyer for wedding venue services, suppliers, and packages |
| 4 | Marketing Manager / Brand Manager | Marketing | Manager | Influences sponsorship, lead generation, and campaign partnerships |
| 5 | Business Development Manager | Commercial | Manager | Important for partnership outreach and exhibitor acquisition |
| 6 | Buyer / Retail Manager | Retail | Manager | Relevant for bridalwear, gifts, beauty, and lifestyle suppliers |
| 7 | Photographer / Creative Director | Creative | Owner / Senior IC | Frequently attends for lead generation and networking |
| 8 | Event Planner / Wedding Planner | Events | Owner / Manager | Influences multiple supplier selections |
| 9 | PR / Communications Manager | Communications | Manager | Useful for publicity, sponsor relations, and audience growth |
| 10 | Social Media Manager | Digital Marketing | Manager | Supports content-driven campaigns and event promotion |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Hotels, venues, and wedding-hosting businesses are core exhibitor categories | Venue sales and event-package selling |
| 2 | Events Services | Event suppliers, planners, and production teams are highly relevant | Lead generation for event services |
| 3 | Apparel & Fashion | Bridalwear, menswear, accessories, and tailoring are major categories | Retail and appointment bookings |
| 4 | Food & Beverages | Catering, cakes, drinks, and tasting experiences are central to weddings | Sampling and catering inquiries |
| 5 | Consumer Services | Many exhibitors provide consumer-facing wedding services | Direct-to-consumer bookings |
| 6 | Design | Invitations, décor, styling, and creative wedding branding are important | Creative vendor partnerships |
| 7 | Cosmetics | Beauty and bridal prep are strong event themes | Product sampling and brand awareness |
| 8 | Leisure, Travel & Tourism | Honeymoons, destination weddings, and travel-linked packages are relevant | Travel package promotion |
| 9 | Marketing & Advertising | Brands use the show for awareness, content, and promotion | Sponsorship and campaign execution |
| 10 | Retail | Retailers of wedding products and gifts can convert directly at the show | In-person retail selling |
| 11 | Business Services | Many exhibitors need lead generation, event ops, and partner services | Commercial service selling |
| 12 | Media Production | Photography and videography are key wedding purchase categories | Portfolio-led prospecting |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website text provided | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official website text provided | Only selected exhibitors/partners are named on the provided page text. |
| Buyer count | Consumer buyer volume not publicly confirmed | Confirmed unavailable | Official website text provided | Primary buyer audience is couples and families. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official website text provided | The event promotes features and showcases rather than a speaker-led conference format. |
| Historical attendance | Not included | Not used | No verified prior-year attendance figure available in provided source text | No estimate is presented here to avoid unsupported claims. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Wedding venues | Find and compare ceremony/reception locations | Showcase packages, availability, and premium experiences | Venue rental, hospitality packages, event management |
| Bridal and menswear | Dress, suit, kilt, and accessory selection | Appointments, fittings, and on-site consultations | Bridalwear, tailoring, menswear, accessories |
| Beauty and wellness | Pre-wedding beauty services | Sampling, demonstrations, and lead capture | Makeup, skincare, hair, spa services |
| Food and drink | Catering, cake, and beverage decisions | Tastings, menus, and experiential selling | Catering, bakery, bar, drinks suppliers |
| Entertainment | Bands, DJs, and performance options | Live showcases and demos | Music, live performance, AV services |
| Photography and video | Capture and preserve wedding memories | Portfolio reviews and bookings | Photography, videography, content production |
| Transport and travel | Guest transport and honeymoon planning | Premium packages and destination offers | Car hire, coach hire, travel services |
| Digital promotion | Content discovery and supplier comparison | Retargeting, QR lead capture, and social campaigns | Marketing tools, media, and campaign support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Attendees are high-intent wedding consumers and supplier-side businesses with direct purchasing needs. |
| Decision-maker availability | High | Couples, family decision-makers, and small-business owners are common on-site. |
| Data collection potential | High | Lead capture is strong for exhibitor-side companies, especially through consultations and appointment bookings. |
| Apollo targeting potential | High | Useful for targeting wedding suppliers, venues, hospitality brands, and event service companies. |
| Geographic targeting potential | High | Strong Scotland and UK geographic focus with local conversion opportunities. |
| Best outreach approach | Very High | Pre-show email outreach, appointment setting, sponsor prospecting, and post-show follow-up perform best. |
| Overall lead quality | High | Strong event for consumer-led conversion and supplier-side relationship building. |
| Best use case | Lead generation and booking conversion | Ideal for wedding suppliers, hospitality brands, beauty, travel, and event-service vendors. |
| Limitations / risks | No public attendance count | Lead sizing is less precise without organizer-published footfall or exhibitor metrics. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality, Events Services, Apparel & Fashion, Food & Beverages, Cosmetics, Leisure, Travel & Tourism, Retail, Media Production, Marketing & Advertising, Business Services | Focus on the most relevant supplier categories for the show |
| Departments | Sales, Marketing, Events, Operations, Business Development, Partnerships | Reach teams responsible for bookings, promotions, and vendor relationships |
| Seniority | Owner, Partner, CXO, VP, Director, Head, Manager | Prioritize decision-makers and commercial influencers |
| Job titles | Managing Director, Owner, Sales Director, Event Manager, Venue Manager, Marketing Manager, Business Development Manager, Brand Manager, Partnerships Manager, Retail Manager | Best mix for exhibitor recruitment and sponsorship outreach |
| Geography | Scotland, United Kingdom | Match the event’s core market and nearby supplier base |
| Employee size | 1–10, 11–50, 51–200, 201–500 | Best fit for independent and mid-market wedding suppliers |
| Keywords | wedding, bridal, venue, events, ceremony, reception, kilt, catering, beauty, honeymoon, photographer | Capture event-relevant companies in Apollo searches |
| Company type | Privately held, owner-operated, local/regional chains | Most common buyer profile for this event |
Suggested Apollo Search Logic: (wedding OR bridal OR venue OR events OR catering OR kilt OR beauty OR photographer OR honeymoon) AND (Director OR Manager OR Owner OR Founder OR Head) AND Scotland
Client Fit Review Required
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| The Scottish Wedding Show official website | Official organizer source | Event name, date, venue, city, country, purpose, show features, sponsors/partners, exhibitor references | High |
| SEC Glasgow | Venue website | Venue identity and location context for Glasgow event hosting | High |
| Official sponsor / partner listings on event site | Organizer-published exhibitor/sponsor evidence | Confirmed partner organizations named on the event website content provided | High |
| Official testimonial and exhibitor highlight content on event site | Organizer-published qualitative evidence | Confirmed that exhibitors use the show for lead generation, bookings, and brand awareness | High |
| SEC – getting here / venue information | Venue logistics page | Supports location and accessibility context for attendee origin assessment | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Scottish Wedding Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds