ScotHot: Scottish Hospitality
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About this event
Data sheet
ScotHot: Scottish Hospitality – Event Attendee & Buyer Profile Analysis
Event Date: 24–25 February 2027
Location: SEC Centre, Glasgow, United Kingdom
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | ScotHot: Scottish Hospitality |
| Event Date | 24–25 February 2027 |
| Event Status | Upcoming |
| Venue | SEC Centre |
| City | Glasgow |
| State / Region | Scotland |
| Country | United Kingdom |
| Organizer | ScotHot (official event organizer/brand as presented on the event website) |
| Official Event Website | scothot.co.uk |
| Event Type | Trade show / exhibition / networking event |
| Primary Category | Hospitality |
| Secondary Applicable Categories | Food & Beverages; Retail; Travel & Tourism |
| Audience Reach | Primarily national with selective international supplier participation |
| Estimated Attendance / Expected Footfall | 7,500+ attendees (official website claim) |
| Attendance Data Reliability | Confirmed by organizer website for the 2027 edition. |
| Main Purpose of Event | To connect hospitality, foodservice, retail, tourism, and supplier communities; showcase products; generate leads; and share industry trends, ideas, and inspiration. |
About the Event
ScotHot is Scotland’s leading showcase for food, drink, hospitality and tourism. The 2027 edition is scheduled for 24–25 February 2027 at the SEC Centre in Glasgow and is positioned as a two-day business event where visitors meet suppliers, compare solutions, and explore current market trends. The official site highlights 250+ exhibitors and 7,500+ attendees, making it a substantial B2B environment for supplier discovery and relationship building.
The event is relevant to buyers and decision-makers across hospitality, catering, retail, wholesale, tourism, and foodservice operations. It is especially useful for sourcing, procurement, partnership development, menu and product innovation, and commercial networking. For suppliers, ScotHot offers direct access to operators and influencers who influence purchasing across venues, kitchens, distribution channels, and hospitality service environments.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Hospitality operators | Hotels, resorts, pubs, bars, restaurants, guest houses | Owners, general managers, operations leaders, procurement leads | Core product and service buyers for food, beverage, equipment, and guest experience solutions |
| Foodservice and catering teams | Contract caterers, institutional caterers, café operators, event caterers | Catering directors, chefs, procurement, menu development teams | High-value buyers for ingredients, disposables, kitchen systems, and workflow tools |
| Retail and wholesale buyers | Retail chains, cash & carry, wholesalers, specialty food distributors | Category managers, buying managers, commercial managers | Important for packaged food, beverage, and premium product suppliers |
| Tourism and visitor economy stakeholders | Tourism boards, attractions, visitor destinations, local authorities | Partnership, marketing, destination experience, events leaders | Relevant for service providers, attraction tech, visitor experience, and event suppliers |
| Public sector and education catering | Universities, colleges, schools, care homes, local authority catering teams | Head of catering, food services managers, procurement officers | Strong fit for compliant procurement, bulk supply, and service efficiency solutions |
| Chefs and culinary leaders | Restaurant groups, hotel kitchens, contract catering teams, culinary associations | Menu decisions, product evaluation, supplier recommendations | Influential for ingredient, beverage, equipment, and training suppliers |
| Independent hospitality SMEs | Independent restaurants, cafés, bakeries, delicatessens, breweries | Business owners and purchasing decision-makers | Good for sales-led outreach, distributor relationships, and small-order conversion |
| Media and trade press | Hospitality, foodservice, and tourism publications | Editorial influence, market amplification | Useful for brand visibility and product launches |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Glasgow | Very high | High | Large hospitality, foodservice, and events market with strong local buying power |
| Host state / region: Scotland | High | High | Official positioning suggests a Scotland-wide audience for food, drink, hospitality, and tourism |
| Nearby business hubs | Central Belt, Edinburgh, Stirling, Perth, Ayrshire | Medium to high | Short-haul access supports day visits from major buyer populations |
| National reach | Strong UK domestic attendance | Medium to high | Relevant for suppliers targeting chains, distributors, and regional operators |
| International reach | Selective international visitors and suppliers | Low to medium | International reach appears supplier-led rather than buyer-led based on the event’s positioning |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned as Scotland’s leading showcase, with an audience spanning hospitality, food, retail, and tourism stakeholders across the UK. |
| Regional | Secondary strength | Glasgow and the Scottish Central Belt are likely the highest-density attendance zones. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| VisitScotland | Government / tourism body | Listed as a sponsor/partner on the official event website; tourism promotion and destination support are core to the show. | visitscotland.org | Partnerships Director, Marketing Director, Procurement Lead | Confirmed Sponsor / Partner |
| Scottish Wholesale Association | Wholesale / trade association | Official sponsor/partner; strong conduit to wholesalers and foodservice supply chain buyers. | swa.co.uk | Managing Director, Commercial Director, Category Manager | Confirmed Sponsor / Partner |
| Scottish Licensed Trade Association | Trade association | Relevant to pubs, bars, and licensed trade operators attending the event. | slta.co.uk | Chief Executive, Partnerships Manager, Membership Director | Confirmed Sponsor / Partner |
| Hospital Caterers Association (HCA) | Catering association | Represents institutional catering buyers and operators relevant to foodservice suppliers. | hcatradeassociation.com | Catering Manager, Head of Food Services, Procurement Officer | Confirmed Sponsor / Partner |
| TUCO | Catering consortium / buying group | Buyer-side organization closely aligned to foodservice procurement and institutional catering. | tuco.ac.uk | Category Manager, Framework Manager, Procurement Director | Confirmed Sponsor / Partner |
| LACA | Education catering association | Relevant to public-sector and education catering buyers sourcing food and service solutions. | laca.co.uk | Catering Director, Food Procurement Lead, Operations Manager | Confirmed Sponsor / Partner |
| The National Association of Care Catering | Care catering association | Signals interest from care-sector foodservice buyers and menu planners. | thenacc.co.uk | Catering Manager, Head of Catering, Procurement Officer | Confirmed Sponsor / Partner |
| Scotland Food & Drink | Industry body | Directly aligned with Scottish food and beverage sourcing, supplier promotion, and buyer access. | scotlandfoodanddrink.org | Trade Director, Partnerships Lead, Category Lead | Confirmed Sponsor / Partner |
| The Caterer | Trade media | Media visibility and buyer influence across hospitality and foodservice markets. | thecaterer.com | Editor, Commercial Director, Events Partnerships Manager | Confirmed Sponsor / Partner |
| Scottish Chefs | Professional association | Culinary professionals influence product trials, menu adoption, and supplier recommendations. | scottishchefs.com | Head Chef, Culinary Director, Development Chef | Confirmed Sponsor / Partner |
| Buell Hospitality | Hospitality operator | Named on the official event website as a sponsor/partner; relevant buyer-side operator. | buellhospitality.com | Operations Director, Procurement Manager, General Manager | Confirmed Sponsor / Partner |
| The Guild of Fine Food | Specialty food trade body | Connects premium food producers with buyers in retail, hospitality, and wholesale. | finefoodworld.co.uk | Commercial Manager, Buyer Relations Lead, Category Manager | Confirmed Sponsor / Partner |
| Olleco | Waste / sustainability services | Relevant to hospitality operators seeking waste, recycling, and sustainability support. | olleco.co.uk | Sustainability Manager, Facilities Manager, Operations Director | Confirmed Sponsor / Partner |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Procurement Director / Head of Procurement | Procurement | Director / Head | Owns supplier selection, tendering, and commercial sourcing for hospitality operations. |
| 2 | Category Manager / Buying Manager | Commercial / Buying | Manager | Evaluates product ranges, pricing, and supplier fit across food, beverage, and equipment categories. |
| 3 | Operations Director / General Manager | Operations | Director / Senior Manager | Controls service delivery, supplier performance, and business efficiency decisions. |
| 4 | Head Chef / Executive Chef / Culinary Director | Kitchen / Culinary | Senior / Executive | Influences menu development, ingredient selection, and equipment evaluation. |
| 5 | Foodservice Manager / Catering Manager | Foodservice / Catering | Manager | Purchases and manages product, service, and compliance needs for service operations. |
| 6 | Supplier Relationship Manager / Commercial Manager | Commercial | Manager / Director | Manages vendor relationships and commercial negotiations. |
| 7 | Sustainability Manager / Facilities Manager | Facilities / ESG | Manager | Relevant for waste, energy, hygiene, and environmental solutions. |
| 8 | Partnerships Director / Sponsorship Manager | Business Development | Senior Manager / Director | Important for associations, trade bodies, and event partners. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Core industry of the show and primary buyer population. | Hotels, restaurants, pubs, hospitality groups |
| 2 | Food & Beverages | Food and drink supply is central to attendee and exhibitor interest. | Suppliers, distributors, producers, brand owners |
| 3 | Retail | Relevant through food retail, wholesale, and premium product channels. | Supermarkets, specialty retail, category buyers |
| 4 | Wholesale | Wholesalers are key route-to-market partners for hospitality suppliers. | Foodservice distributors, cash & carry, trade supply |
| 5 | Leisure, Travel & Tourism | Tourism and visitor economy stakeholders are explicitly part of the event’s scope. | Attractions, destination operators, tourism services |
| 6 | Environmental Services | Waste, recycling, and sustainability solutions are relevant to venue and hospitality operators. | Waste management, recycling, sustainability providers |
| 7 | Facilities Services | Facilities and hygiene services are essential to hospitality operations. | Cleaning, maintenance, FM solutions |
| 8 | Business Supplies & Equipment | Kitchen, serving, packaging, and operational supplies are core buying categories. | Equipment vendors, supply distributors, consumables |
| 9 | Events Services | The event has a strong exhibitor, networking, and partnership ecosystem. | Event suppliers, venue services, sponsorship activations |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 7,500+ | Confirmed by organizer | Official website homepage claim | Presented as attendee volume for the event |
| Exhibitor count | 250+ | Confirmed by organizer | Official website homepage claim | Useful indicator of buying/selling ecosystem depth |
| Buyer count | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | Organizer website does not separate buyers from total attendees | Use attendee segmentation and sponsor/partner list for buyer profiling |
| Speaker count | Not publicly confirmed | Not publicly confirmed | Official content page references show features but no speaker number in provided text | Potential to increase as agenda is published |
| Sponsor / partner ecosystem | 15+ named sponsors / partners | Confirmed by organizer | Official website sponsor list | Strong indicator of industry relevance and lead-generation value |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Food sourcing | Reliable quality, pricing, supply continuity | Tastings, sampling, comparison of range and price points | Producers, distributors, wholesalers |
| Beverage innovation | New products, premium positioning, margin improvement | Product demos and menu/price strategy discussions | Drink brands, beverage distributors, importers |
| Hospitality equipment | Efficiency, reliability, compliance | Live demos, performance comparisons, ROI messaging | Kitchen equipment, refrigeration, dishwashing, POS |
| Sustainability and waste | Reduce waste, improve ESG performance, cut costs | Operational audits and sustainability consultative selling | Waste management, recycling, energy and water solutions |
| Supplier partnerships | Long-term commercial relationships | Meeting buyers, distributors, and trade bodies in one place | Wholesale, sponsorship, and channel partnership offerings |
| Workforce and training | Skills, standards, retention, service quality | Knowledge sharing with industry groups and associations | Training, staffing, and professional development services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around hospitality, food, drink, retail, and tourism buyers. |
| Decision-maker availability | High | Strong mix of owners, managers, category buyers, and association leaders is likely. |
| Data collection potential | High | Official sponsor list, exhibitor base, and likely attendee registration offer practical target-building inputs. |
| Apollo targeting potential | High | Clear fit for hospitality, food & beverage, wholesale, retail, and facilities-related targeting. |
| Geographic targeting potential | High | Strong Scotland and UK regional targeting, with concentrated buyer density in Glasgow and the Central Belt. |
| Best outreach approach | Consultative / category-led | Lead with cost savings, menu innovation, quality, compliance, and service improvement. |
| Overall lead quality | Very High | One of the stronger UK hospitality-facing events for buyer discovery and supplier outreach. |
| Best use case | B2B attendee list building and account-based prospecting | Ideal for supplier lead generation, distributor targeting, and hospitality account development. |
| Limitations / risks | Medium | Current-year individual attendee and exhibitor lists were not provided in the supplied text, so some targeting must rely on confirmed sponsor/partner data and official event positioning. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Food & Beverages; Retail; Wholesale; Leisure, Travel & Tourism; Environmental Services; Facilities Services; Business Supplies & Equipment; Events Services | Align to the core buyer ecosystem around ScotHot. |
| Departments | Procurement; Operations; Food & Beverage; Commercial; Facilities; Sustainability; Partnerships; Business Development | Reach functional buyers and influencers most likely to evaluate suppliers. |
| Seniority | Manager; Director; VP; CXO; Owner; Partner; Head | Prioritize decision-makers and budget owners. |
| Job titles | Procurement Director, Head of Procurement, Category Manager, Buying Manager, Operations Director, General Manager, Head Chef, Catering Manager, Commercial Director, Sustainability Manager | Targets high-intent buyers and operational influencers. |
| Geography | United Kingdom; Scotland; Glasgow; Edinburgh; Central Belt; Northern England | Reflects event catchment and practical travel radius. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Covers independent operators through larger multi-site groups and institutions. |
| Keywords | hospitality, foodservice, catering, procurement, sourcing, wholesale, distributor, hotel, restaurant, beverage, sustainability, facilities | Improves relevance across attendee, exhibitor, and sponsor prospecting. |
| Company type | Privately held; public company; non-profit; government-related bodies; associations | Captures both commercial buyers and institutional procurement stakeholders. |
Suggested Apollo Search Logic: (hospitality OR foodservice OR catering OR restaurant OR hotel OR wholesale OR tourism) AND (procurement OR buying OR sourcing OR operations OR commercial OR category) AND (manager OR director OR head OR VP OR owner) with Scotland/UK geography filters.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| ScotHot official website | Official organizer source | Event dates, venue, city, attendee/exhibitor scale, sponsor/partner list, event positioning | Very High |
| SEC Centre | Venue website | Venue identity and location context | High |
| VisitScotland | Official partner organization | Partner presence and tourism relevance | High |
| Scottish Wholesale Association | Official partner organization | Wholesale audience relevance | High |
| Hospital Caterers Association | Official partner organization | Catering and institutional buyer relevance | High |
| TUCO | Official partner organization | Institutional foodservice buying relevance | High |
| LACA | Official partner organization | Education catering buyer relevance | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to ScotHot: Scottish Hospitality — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds