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About this event
Data sheet
SCANPACK – Event Attendee & Buyer Profile Analysis
Event Date: 26–29 October 2027 |
Location: Gothenburg, Sweden |
Event Status: Upcoming |
Research Date: 2 July 2026
Event Overview
| Event Name | SCANPACK |
| Event Date | 26–29 October 2027 |
| Event Status | Upcoming |
| Venue | The Swedish Exhibition & Congress Centre |
| City | Gothenburg |
| State / Region | Västra Götaland County |
| Country | Sweden |
| Organizer | Official Scanpack team / The Swedish Exhibition & Congress Centre ecosystem |
| Official Event Website | en.scanpack.se |
| Event Type | Trade fair / exhibition / packaging industry meeting place |
| Primary Category | Packing & Packaging |
| Secondary Applicable Categories | Food & Beverages; Industrial Engineering; Logistics & Transportation; Retail; Environment & Waste |
| Audience Reach | Nordic packaging market with international exhibitor and visitor relevance |
| Estimated Attendance / Expected Footfall | Over 14,000 participants (official website claim); attendance figure not publicly confirmed by the organizer for the 2027 edition |
| Attendance Data Reliability | Moderate: official website states historical/benchmark participation levels; current-year footfall not independently published |
| Main Purpose of Event | To connect packaging buyers, brand owners, suppliers, and industry decision-makers around packaging innovation, sourcing, sustainability, and commercial partnerships |
About the Event
SCANPACK is positioned as the Nordic region’s largest packaging fair and a key commercial meeting place for packaging suppliers, brand owners, buyers, and solution providers. The official website describes it as “the packaging event for a new era,” with a strong focus on new ideas, first-class packaging solutions, and business development across the packaging value chain.
The event matters because packaging is a cross-functional buying category that touches procurement, operations, sustainability, logistics, product development, and marketing. For exhibitors and suppliers, SCANPACK offers direct access to decision-makers and buyers looking for packaging materials, machinery, automation, design, sustainability solutions, and supply partnerships across the Nordic market and beyond.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Packaged goods manufacturers, consumer brands, food and beverage companies | Specifies packaging suppliers, negotiates contracts, drives cost and sustainability requirements | High-value target for materials, components, machinery, and contract packaging suppliers |
| Brand owners / product owners | CPG, cosmetics, personal care, pharma, food brands | Influences packaging format, brand presentation, shelf impact, and sustainability strategy | Important for design, premium packaging, labeling, and packaging innovation vendors |
| Packaging development and R&D | Manufacturers, private-label producers, converters, innovation teams | Evaluates materials, performance, compliance, recyclability, and new formats | Strong interest in testing, prototyping, and advanced packaging systems |
| Operations and manufacturing leaders | Factories, co-packers, converters, packaging plants | Selects equipment, automation, line efficiency, and production-readiness solutions | Relevant for machinery, automation, and industrial packaging suppliers |
| Supply chain and logistics teams | Shippers, distributors, 3PLs, exporters, importers | Looks for pack-out efficiency, damage reduction, transport optimization, and traceability | Good fit for protective packaging, palletization, warehousing, and logistics tech vendors |
| Sustainability / ESG teams | Large manufacturers, retailers, FMCG firms, public companies | Drives recyclable, reusable, lightweight, and low-carbon packaging requirements | Highly relevant for eco-materials, LCA tools, and circular packaging solutions |
| Retail and private-label buyers | Supermarkets, e-commerce retailers, wholesalers, category managers | Influences packaging specs for shelf appeal, compliance, and cost | Relevant for retail-ready packaging, labels, and packaging design providers |
| Converters and co-packers | Packaging converters, filling lines, contract manufacturers | Buys machinery, materials, and process-improvement solutions | Key audience for equipment suppliers and industrial service providers |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Gothenburg host city | Local manufacturers, retailers, logistics firms, and packaging suppliers | Medium | Strong regional business base and easy access to venue |
| Västra Götaland and surrounding Swedish regions | Procurement, production, and innovation teams from nearby industrial clusters | High | Likely strong domestic attendance due to Nordic market focus |
| Stockholm, Malmö, and major Swedish business hubs | National buyers, category managers, packaging engineering, and sustainability leaders | High | Likely domestic travel for qualified buyers and suppliers |
| Nordic region | Decision-makers from Norway, Denmark, Finland, and Iceland | Very High | Official messaging positions Scanpack as a gateway to the Nordic packaging market |
| Northern Europe / EU | Packaging suppliers, brand owners, technology providers, machinery buyers | Medium | Cross-border participation is likely where supplier and buyer networks are regionalized |
| International | Global packaging companies, machinery vendors, material innovators, and exporters | Medium | International relevance is supported by the event’s market positioning, though current-year geographic mix is not published |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event is rooted in the Nordic market but attracts international packaging suppliers, brand owners, and technology providers. |
| Nordic / European secondary reach | Supporting reach profile | The strongest concentration is expected from Sweden and the wider Nordic region, with additional European participation through supply chains and exhibitor networks. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Tetra Pak | Packaging systems / brand-owner-side packaging buyer | Major packaging stakeholder in the Nordic market; strong fit for machinery, materials, and sustainability solutions | tetrapak.com | Procurement Manager, Packaging Engineer, Sustainability Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| ICA Gruppen | Retail / grocery buyer | Private-label and retail packaging decisions align closely with packaging sourcing and sustainability trends | icagruppen.se | Category Manager, Packaging Manager, Procurement Director, Sustainability Lead | Strong Market Fit, Attendance Not Confirmed |
| Axfood | Retail / food distribution buyer | Procures packaging for private label, shelf-ready packaging, and sustainability initiatives | axfood.se | Procurement Manager, Packaging Specialist, Category Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Coop Sverige | Retail buyer | Packaging choice is critical for retail assortment, private label, and sustainability commitments | coop.se | Buyer, Category Manager, Procurement Lead, Sustainability Manager | Strong Market Fit, Attendance Not Confirmed |
| Orkla Foods Sverige | Food manufacturer | Food packaging procurement, compliance, and sustainability are core needs | orklafoods.se | Head of Procurement, Packaging Developer, Plant Manager, QA Manager | Strong Market Fit, Attendance Not Confirmed |
| Arla Foods | Dairy / food manufacturer | Packaging for dairy, cold-chain logistics, and sustainability are highly relevant | arla.com | Procurement Manager, Packaging Engineer, Operations Director, Sustainability Manager | Strong Market Fit, Attendance Not Confirmed |
| Essity | Consumer goods / hygiene products manufacturer | Large-scale packaging sourcing, design, and sustainable material adoption | essity.com | Strategic Sourcing Manager, Packaging Development Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Volvo Group | Industrial / manufacturing buyer | Industrial packaging, export packaging, and logistics optimization are relevant for complex supply chains | volvogroup.com | Procurement Manager, Logistics Director, Supply Chain Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| AstraZeneca | Pharma / medical packaging buyer | Pharma packaging needs compliance, traceability, and high-reliability sourcing | astrazeneca.com | Packaging Engineer, Procurement Lead, Supply Chain Director, Quality Manager | Strong Market Fit, Attendance Not Confirmed |
| SCA | Paper / forest products and packaging materials | Packaging substrates, paper-based solutions, and fiber materials are directly aligned with the event | sca.com | Sales Director, Product Manager, Procurement Lead, Sustainability Manager | Strong Market Fit, Attendance Not Confirmed |
| Billerud | Packaging materials / paper producer | Relevant for packaging materials, sustainability, and paper-based innovation conversations | billerud.com | Business Development Director, Procurement Manager, Product Manager, Sustainability Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | C-level / VP | Controls supplier strategy, sourcing policies, and major packaging purchasing decisions |
| 2 | Director of Procurement / Strategic Sourcing Director | Procurement | Director | Owns supplier selection, negotiations, and cost/sustainability trade-offs |
| 3 | Packaging Manager / Packaging Development Manager | Packaging / R&D | Manager / Senior Manager | Directly evaluates packaging materials, formats, specifications, and innovation |
| 4 | Category Manager / Buyer / Purchasing Manager | Procurement / Commercial | Manager | Specifies and buys packaging solutions, especially for retail and FMCG categories |
| 5 | Supply Chain Director / Logistics Director | Supply Chain / Logistics | Director | Needs packaging that improves transport efficiency, damage reduction, and warehouse handling |
| 6 | Operations Director / Plant Manager | Operations / Manufacturing | Director / Senior Manager | Interested in packaging line performance, throughput, reliability, and automation |
| 7 | Sustainability Manager / ESG Lead | Sustainability / ESG | Manager / Director | Focuses on recyclable, reusable, and lower-carbon packaging choices |
| 8 | Packaging Engineer / Product Development Engineer | Engineering / R&D | Individual Contributor / Senior Specialist | Evaluates technical specifications, materials performance, and process integration |
| 9 | Retail Buyer / Private Label Manager | Merchandising / Retail | Manager | Influences packaging standards for store brands and consumer-facing products |
| 10 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Assesses new supply partnerships, distribution channels, and market expansion opportunities |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Packaging & Containers | Most direct industry match for Scanpack’s packaging audience | Packaging buyers, converters, material suppliers, and machinery vendors |
| 2 | Food & Beverages | Major packaging demand center for primary, secondary, and shelf-ready packaging | Food manufacturers, processors, and branded goods companies |
| 3 | Retail | Retail packaging and private label are highly relevant to the audience | Retail buyers, category managers, private label teams |
| 4 | Consumer Goods | Consumer brands are major users of packaging solutions and innovation | Brand owners, packaging developers, procurement leads |
| 5 | Manufacturing | Industrial buyers need packaging machinery, process optimization, and materials | Plant managers, operations directors, engineering teams |
| 6 | Logistics & Supply Chain | Packaging is tightly linked to transport efficiency and distribution performance | Supply chain leaders, logistics managers, 3PL buyers |
| 7 | Environmental Services | Sustainability, recycling, and circular packaging are strong themes | ESG teams, circularity providers, recycling solution vendors |
| 8 | Industrial Automation | Packaging line automation and smart manufacturing are highly relevant | Equipment vendors, automation integrators, plant engineering buyers |
| 9 | Import & Export | Cross-border sourcing and packaging supply chains are common in this sector | Importers, exporters, international sourcing teams |
| 10 | Medical Devices | Medical and regulated packaging require compliance, traceability, and quality controls | Regulatory, procurement, and quality decision-makers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Over 14,000 participants | Confirmed website claim / benchmark | Official event website | Not independently audited in the provided source text; useful as directional scale |
| Exhibitor count | Over 400 exhibitors | Confirmed website claim / benchmark | Official event website | Strong indicator of a supplier-heavy exhibition floor |
| Company reach | Over 4,400 companies | Confirmed website claim / benchmark | Official event website | Represents the audience network the event says it reaches |
| Buyer count | Not publicly confirmed | Unconfirmed | No verified current-year buyer list in source text | Buyer-heavy audience is described, but no count is published |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda mentioned, but no count provided in source text | Use agenda review for final speaker extraction if needed |
| Sponsor count | Not publicly confirmed | Unconfirmed | No sponsor tally in provided source text | Additional verification needed from exhibitor/sponsor pages |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Packaging sourcing | Reliable suppliers, competitive pricing, supply continuity | Meet procurement teams and convert interest into supplier reviews | Materials, converters, contract packaging, sourcing services |
| Sustainable packaging | Recyclable, reusable, compostable, or lower-carbon solutions | Frame ESG benefits and compliance advantages | Eco-materials, LCA tools, circular packaging systems |
| Packaging automation | Speed, labor savings, lower error rates, line efficiency | Demonstrate production ROI and integration capability | Machines, robotics, controls, vision systems |
| Brand differentiation | Shelf appeal, consumer experience, premiumization | Show case studies, samples, and design-led packaging concepts | Design services, printing, labeling, custom packs |
| Supply chain resilience | Multiple sourcing, lead time control, nearshoring options | Position backup supply, local service, and continuity planning | Regional manufacturing, distribution, inventory programs |
| Compliance and traceability | Regulatory packaging, lot traceability, quality assurance | Emphasize documentation, certifications, and audit readiness | Serialization, labeling, QA systems, software |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Packaging is a core buying category, and the event is explicitly targeted at decision-makers and buyers. |
| Decision-maker availability | High | Official messaging emphasizes buyers, brand owners, and business decision-makers. |
| Data collection potential | Medium to High | Strong exhibitor and visitor scale, but current-year attendee list is not publicly confirmed in the provided text. |
| Apollo targeting potential | Very High | Clear industry and role mapping supports precise prospecting by packaging, procurement, supply chain, and sustainability functions. |
| Geographic targeting potential | High | Strong Nordic concentration with broader European reach. |
| Best outreach approach | High-touch B2B outreach | Use role-based messaging for procurement, packaging development, and sustainability; align outreach to business outcomes and compliance. |
| Overall lead quality | Very High | Strong fit for attendee list building, exhibitor targeting, and packaging-related lead generation. |
| Best use case | ABM, attendee prospecting, exhibitor sales, and supplier-intent outreach | Best suited for packaging suppliers, machinery vendors, sustainable materials providers, and service firms selling into packaging buyers. |
| Limitations / risks | Moderate | No verified current-year attendee list was provided; buyer-company table includes strong-fit targets rather than confirmed attendance. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Packaging & Containers; Food & Beverages; Retail; Consumer Goods; Manufacturing; Logistics & Supply Chain; Environmental Services; Industrial Automation; Import & Export; Medical Devices | Capture the most relevant buyer-side and adjacent industries |
| Departments | Procurement; Operations; Supply Chain; Packaging; Sustainability; Manufacturing; R&D; Product; Commercial | Reach functional owners and budget holders |
| Seniority | Manager; Director; VP; CXO; Head; Owner | Prioritize decision-makers and specification owners |
| Job titles | Procurement Manager; Strategic Sourcing Manager; Packaging Manager; Packaging Engineer; Category Manager; Supply Chain Director; Operations Director; Sustainability Manager; Plant Manager; Buyer | Improve message relevance and conversion rates |
| Geography | Sweden; Norway; Denmark; Finland; Iceland; Northern Europe; Benelux; Germany | Match the event’s Nordic core and European supplier base |
| Employee size | 50–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Cover both mid-market buyers and large enterprise accounts |
| Keywords | packaging, packaging sustainability, procurement, sourcing, packaging engineer, recyclable, circular economy, label, carton, flexible packaging, primary packaging, secondary packaging | Surface contacts actively involved in packaging decisions |
| Company type | Private; Public; Subsidiary; Manufacturer; Retailer; Importer; Distributor; 3PL; Brand owner | Align with buyer-side and commercial organizations |
| Revenue range | Use mid-market to enterprise revenue bands relevant to packaging spend | Prioritize organizations with repeat packaging purchase cycles |
Suggested Apollo Search Logic: ((packaging OR procurement OR sourcing OR sustainability OR “packaging engineer” OR “category manager” OR “supply chain director” OR “operations director”) AND (Sweden OR Norway OR Denmark OR Finland OR “Northern Europe”)) AND (industry in Packaging & Containers OR Food & Beverages OR Retail OR Consumer Goods OR Manufacturing)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Scanpack Official Website | Official organizer / event website | Event name, dates, venue, city, positioning, participation scale, exhibitor scale, and audience description | High |
| The Swedish Exhibition & Congress Centre | Venue / host website | Venue identity and location in Gothenburg | High |
| Scanpack – About Scanpack | Official event content page | Event purpose, market positioning, and attendee profile language | High |
| Scanpack News | Official event news page | Historical context, program themes, and market activity | Medium to High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to SCANPACK — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds